fbpx
Connect with us

Startup Central

How To Use Blogs To Build Your Brand

Published

on

blog for your brand

Branding is a very important aspect of business, big or small. By using an effective branding strategy, your business could have an edge, especially in competitive markets. The process of creating a unique name and company image in the customer’s mind is a delicate one. Businesses utilize different tactics and strategies to create a brand that people like. For ordinary people, branding is just a business buzzword. Businesses on the other hand, see branding as a new way of selling something. If your branding efforts are not paying off, blogging could be a tool to help you improve.

Creates an Online Persona

Branding experts want to achieve what is known as “franchise in the mind”. When you think of soft drinks, what brand comes to mind? How about insurance? Companies like Coca-Cola, Allstate, and Amazon spent millions of dollars to achieve franchise in your mind. In today’s information loaded market, being identified easily is very important and blogging is a good way to achieve this goal. Blogging enables businesses to tell stories about your brand so that the consumer becomes familiar with them. Blogging allows for personalization. It’s like putting a face to your brand.

Allows For Conversation

Blogging is about engaging your customers. It is about speaking to them and encouraging them to respond. By utilizing this personal conversation, you are getting to know each other and building trust. As you build this trust, relationships can prosper on a more personal level.

Helps Build Connections

One of the advantages of branding through blogging is connecting more personally with your target audience. By establishing relationships, you can influence how people think about your business. Your connection is what makes your blog successful. When you share yourself – experiences and expertise – people will begin to trust you and your brand.

Cost Effective

Many brands like to blog because they are inexpensive to deploy. You don’t have to be a professional writer or have a degree in journalism to start blogging. All you need is time and the willingness to share what you know. Aside from this, launching a blog can be inexpensive depending on the platform you use. For example, Blogger is free and so is the .com version of WordPress.  As your knowledge in blogging increases, you can utilize tools and customize your blog so that it looks professional.

Allows For Word-of-Mouth Advertising

When people talk about your blog to their friends, this is word of mouth advertising. Your readers become your evangelists and help you spread your message throughout their network. A viral word-of-mouth marketing is the best possible scenario. There is no dollar value that can be assigned when you can get somebody to talk about your business in a positive light.

A helpful and humanized blog that encourages good relationships with customers can forge real connections between businesses and people. This helps enhance brand resonance and brand loyalty. If you want new ways to build your brand, try blogging.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Reviews

10 Design Pickle Alternatives to Get Even Better Designs

Published

on

Looking for an alternative to Design Pickle? We have just the list for you.

Design subscriptions are now popular amongst entrepreneurs, small businesses, and even corporate giants. The model is simple: you pay a flat monthly rate and get as much design help as you need – websites, custom illustrations, branding assets, ad design, packaging design, and more.

In a world where traditional agencies charge exorbitant fees and the freelance market is hit or miss, more and more brands are opting for this simple, comprehensive design solution. If you have no time to vet freelancers for every project and no budget for a team of in-house designers, this might be a perfect fit for you.

We went ahead and ranked the top unlimited graphic design companies in the industry that rival Design Pickle.

1. Penji

One of the top competitors of Design Pickle is Penji. This is because Penji offers a very comparable gamut of design services at a lower price point. Penji is one of the biggest unlimited graphic design providers in the industry and has consistently received strong reviews (4.8 average) across sites like Trustpilot, Facebook, and Google.

Penji stands out for its responsive customer service and exceptional designers. Their user-friendly platform makes requesting designs simple, allowing users to easily navigate and communicate with their designer. Each tier of Penji’s subscription is tailored to cater to diverse requirements, be it ad creatives, presentation designs, or motion graphics, ensuring various types of clients get the most value for their dollar.

Why we recommend:
– Designers are matched to your project based on their skillset and your specific need
– Penji offers logo designs, illustrations, and UX/UI for apps & websites
– Their customer support is responsive and quick
– There are over 100 design services to choose from
– You get access to a Project Manager or Art Director at higher tiers

Price: $499-$1497

2. Superside

Superside is a well-known company offering scalable design solutions that are suitable for brands of various sizes, from startups to large enterprises. Their services are priced significantly higher than other graphic design services, so they’re best for companies with larger budgets.

Why we recommend:
– You get access to a dedicated design team
– They offer static and motion ad creative for testing ads
– They’ve worked with big brands like Google, Shopify, and Meta
– Superside’s video production quality is top notch
– If you run out of design credits, you can order more at any tier

Price: $5,000-$13,000 (50-150 credits)

3. Fiverr

Fiverr is the only non-subscription service on the list, but many people don’t realize that individual freelancers can now offer subscriptions on Fiverr. The platform is famous for its wide range of freelance services at an incredibly affordable price. Typically, Fiverr matches you with a freelancer for a one-off project like a logo or website design. You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.

Why we recommend:
– Fiverr manages the relationship, making financial transactions safer
– There’s no need to waste time or money hiring a full-time designer if you don’t need one
– You can choose from hundreds of designers to find the exact style you like

Price: varies widely (You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.)

4. Flocksy

Flocksy is another unlimited graphic design service much like Penji and Superside. The company has a decent reputation online and offers comparable services to other design subscriptions. However, there are two major differences: They offer copywriting and video editing. Flocksy gives you access to an easy-to-use platform for submitting requests, tracking progress, and communicating with the creative team.

Why we recommend:
– Flocksy offers video editing and copywriting in their two highest tiers
– You can get Zapier integrations at every tier if desired
– They offer a 14-day money back guarantee if you choose not to continue

Price: $499-$1695

5. ManyPixels

Manypixels is another growing company that offers a similar service to Design Pickle at a comparable price. The company boasts clients like Teachable and Buffer. You can also get free stock assets from Manypixels, which is a nice perk to complement unlimited designs.

Why we recommend:
– Have an intuitive online platform for communication and storing files
– Pay monthly, quarterly, or yearly (save 10% quarterly, 20% yearly)
– Get a designated designer at the highest tier and collaborate in real-time

Price: $549-$1299

6. Kimp

Kimp is similar to other graphic design subscription services but offers unique pricing tiers. Unlike its competitors, Kimp provides both design and video services without requiring separate plans, ensuring a comprehensive creative solution. Clients also benefit from dedicated design and video teams, ensuring consistent quality and brand alignment across all projects.

Why we recommend:
– Choose only what you need: video, graphics, or both
– A speedy 2-4 day turnaround for video projects
– Kimp offers a 2-month discount as you’re getting started
– Get free stock video, audio and images in their top tier

Price: $599-$995

7. DesignJoy

DesignJoy came along just two years after Superside and have similar price range. They’re a big name in the design industry because they’ve worked with brands like Google and Verizon. Their standard tier allows you the manage unlimited brands along with unlimited users and stock photos.

Why we recommend:
– Webflow development available on both tiers
– Unlimited users on their higher tier
– You can refer a friend and get 5% monthly recurring commissions

Price: $4,995-$7,995

8. Delesign

Delesign has existed since 2017 and has leveled up its services each year. For the same price as many others on the list, Delesign also offers 2D animation videos. We’re not sure of the quality, length, or requirements, but this is a great bonus for brands that want to incorporate it.

Why we recommend:
– 2D animation videos are included in the package
– Guarantees quick turnaround times for initial drafts: 24 to 48 hours
– Zapier and Slack integrations on every plan

Price: $599 – $1799

9. No Limit Creatives

Roughly the same age as Delesign, No Limit Creatives is another design services that has grown in notoriety in recent years. They’re unique in that they offer 4 tiers for graphic design while most offer 3. Like Kimp, they have a tier for graphics and video, and each tier allows a different number of requests at a time. Their lowest price tier uses design credits much like Superside’s model.

Why we recommend:
– Get a dedicated design team on 3 out of 4 tiers
– A whopping 3 requests at a time are available at the highest tier
– The highest tier also offers real-time communication through Slack
– NLC provides video editing and video creation

Price: $499-1499

10. Kapa99

Kapa99 is a small company but they compete well with larger competitors like Design Pickle. They’ve been around since 2014 and thus have had plenty of time to perfect their craft. Kapa’s tiers are split into just two: Business and Business Express. Express offers speedier delivery for clients with more pressing deadlines.

Why we recommend:
– They offer a significant discount for the first two months of your subscription
– There’s no limit to how many ‘active tasks’ you can have on your dashboard
– Native Adobe source files
– Canva file delivery

Price: $499-$999

Continue Reading

Business

Unlimited Graphic Design Companies Of 2023 + Promo Codes (Updated)

Published

on

Top unlimited graphic design companies featured image

Unlimited graphic design services have become the go-to services of major brands like Uber, Buffer, 7/11, and more! You can follow in their footsteps by subscribing to an unlimited graphic design service since it allows businesses to scale anytime. Plus, it offers quick turnaround times without compromising quality. Besides those, it has a money-back guarantee and lets users cancel anytime without hassle.

If you can’t pick the best service, we have your back with this comprehensive list of the best unlimited graphic design services!

Which Provider Should You Choose?

We’ve done the homework and curated a list of Unlimited Graphic Design providers for you and also negotiated special deals on your behalf. You can see them all below and decide which one fits your business based on your needs.


Unlimited Graphic Design Providers

What Does Unlimited Graphic Design Mean?

These unlimited graphic design services have a monthly subscription business model. That means you can sign up and cancel whenever you like. What sets them apart from your typical freelancer, agency, or in-house designer is you gain access to a workflow that is designed to be quick and to the point.

You’ll communicate with their team through Trello, email, or an online platform. The option given is dependent on the company you choose. For example, only a small selection of services provide a custom built online platform for their customers.

Once you’re connected to their workflow, you can begin submitting as many design requests as you want. Although they all claim “unlimited”, it generally means you can “create” unlimited design requests. It doesn’t necessarily mean they’ll work on them all at once. Usually, they just work on one design at a time. When one completes, they start the next design.

The usual turnaround time is between 1 – 2 days, and that’s just for the first draft. It doesn’t mean your entire request is complete. If you don’t like it, you can request as many revisions as you want, and that will take more time. So it can take up to a week to actually get the design complete if you have a lot of revisions.

Another thing to keep in mind is content. You need to be able to have everything ready and provide all the content needed in order for their designers to get started.

How Does On-Demand Graphic Design Work?

Most graphic design services listed above offer clients a bespoke design platform. For instance, Penji’s design tool is an all-in-one platform where designers, account managers, customers, and their team members can communicate and collaborate. 

Although the steps in working with a graphic design company are similar, we’ll use Penji’s design software to share the step-by-step graphic design process.

1. Log in

Once you’ve selected the subscription plan, log in to your design tool and access your dashboard. Most of these tools are user-friendly with a minimal learning curve and prioritize user experience. 

This example of Penji’s dashboard shows a list and thumbnails of ongoing design projects. The menu at the top shows the Active, Completed, Drafted, and On-hold projects.

Submitting a design brief is the first step in the on-demand graphic design process. To submit, click the +New Project button at the upper right side of the dashboard. 

2. Fill in the title

Think of a relevant project title that will describe the design accurately. Writing an accurate title will make browsing through ongoing projects easier once you have a long list. 

For instance, if you’re creating a company logo, you can write “Logo design” and specify the company or industry beside it if you’re handling multiple brands.

3. Choose from design categories

The next step is to choose from the many design categories. Most unlimited graphic design services have around 100+ design categories. Penji has 120+ design categories. Choose one that fits your project. 

4. Write a design brief

This step is crucial when working with on-demand graphic designers, as this will make or break your project outcome. Writing a thorough, clear, and well-thought-out design brief makes it easier for designers to understand exactly what you want. 

Penji’s design platform has a few reminders on the left side when writing design briefs. Ensure you follow the tips for a better design outcome. 

5. Attach files and images for inspiration

Some customers can’t express themselves clearly through written instructions. You can attach files and images to support your written descriptions with visuals. Attaching sample logos also helps lead designers in the right direction. Attaching your competitors’ logos is also a way to make yours better. 

You’ll also need to choose the source file type in this step or let designers pick for you.

6. Choose a brand style guide

Subscribing to unlimited graphic design services means you can request any visuals for multiple brands. Penji’s design tool lets you save and categorize your brand style guides in folders. This way, you only have to choose a branding guideline for designers to follow. 

Once you’ve chosen the associated brand, click the Create project button to start the process. 

7. Wait 24 to 48 hours

Although most on-demand graphic design services’ turnaround is 24 to 48 hours, some companies may take more than two days. This is due to complex projects like illustrations or web pages.

Wait for the first draft and ask for revisions until you’re 100 percent happy with the design. Download the source file, and you’re good to go!

Why Should You Sign Up for Unlimited Graphic Design Services

Subscribing to unlimited graphic design services is more convenient than hiring freelance designers. Here’s why:

  • Work with vetted designers and choose from various skill sets. There is no need to search for another designer fit for a particular project. The company will assign you the most suitable designer. 
  • No need to worry about additional fees as you only have to pay fixed monthly rates and get unlimited designs. Revisions also come at no extra cost. 
  • You don’t have to worry about graphic designers going MIA and abandoning crucial projects. Each design project is managed by an account manager who will check if deadlines are met on time. 
  • Signing up and canceling subscriptions with on-demand graphic design services is easy. You can sign up if you need a stream of designs while setting up shop and cancel anytime without incurring cancellation fees. 
  • Fast 24 to 48-hour turnaround, which prevents any bottlenecks in your marketing campaigns. 
  • Request to change assigned designers if you’re unhappy with their work at no additional cost. 
  • Organize your projects and brand style guides if you request multiple brand designs. The custom design platforms make managing projects efficient and convenient. 

Are they worth it?

If you have a lot of design needs, they’re definitely worth it. Being that it’s a monthly recurring investment, you’ll need to make sure that you have the need for an ongoing graphic design service. This graphic design service model is comparable to outsourcing a designer yourself, except much of all the management work is done by the company. The quality of designs and turnaround time also tends to be significantly better when outsourcing a designer yourself.

Continue Reading

Business

How a Startup Incubator Can Accelerate Your Business

Published

on

team of people

In today’s fast-paced and competitive business landscape, startups often find themselves navigating a maze of challenges that can hinder their growth and potential.

This is where the concept of a startup incubator comes into play as a guiding light for emerging ventures. A startup incubator is more than just a physical space; it’s a dynamic ecosystem designed to nurture and propel early-stage ventures toward success. 

In this article, we’ll tackle some of the most common questions surrounding incubators. For instance – what is the role of a startup incubator? How does it differ from an accelerator?

And most importantly, how can it optimize your business? 

Let’s begin!

What is an incubator in a startup ecosystem?

In a startup ecosystem, an incubator refers to a supportive environment or program designed to help early-stage startups grow and develop.

Incubators provide a range of resources and services to entrepreneurs, typically for a fixed period of time, with the goal of nurturing and accelerating the growth of their businesses.

Here’s the usual process of how an incubator supports a startup:

Onboarding

Startups who applied and were accepted are welcomed into the incubator with an orientation session. During this phase, startups get an overview of the program’s structure, expectations, and available resources. They also meet their mentors, advisors, and fellow cohort members.

Mentorship and Guidance

Startups are paired with mentors who have relevant industry experience or expertise.

Regular mentorship sessions provide guidance, feedback, and insights to help startups navigate challenges and refine their strategies.

Workshops and Training

Incubators organize workshops, seminars, and training sessions on various aspects of entrepreneurship. Topics covered during the startup incubator program may include:

  • Business planning
  • Marketing strategies
  • Product development
  • Legal and regulatory matters
  • Fundraising

Access to Resources

Aside from training sessions, startups can also gain access to resources such as:

  • Office space
  • Co-working environments
  • Internet connectivity
  • Meeting rooms

Some incubators provide access to shared equipment, startup software, and other tools needed for product development.

Networking and Events

Incubators often facilitate networking events, pitch sessions, and demo days where startups can showcase their progress to potential investors, partners, and the broader community.

Business Development

Startups work on refining their business models, products, and market strategies. They receive support in identifying their target audience, creating a value proposition, and developing a sustainable revenue model.

Funding and Investment

Incubators may provide introductions to potential investors, venture capitalists, and angel investors Startups also learn about different funding options and how to pitch their ideas to secure investment.

Graduation

Successful completion of the incubator program results in a “graduation” for startups.

Graduated startups may continue to receive support through alumni networks, ongoing mentorship, or access to incubator resources.

Startup Incubator vs. Accelerator

team of people

A startup incubator and a startup accelerator are both support programs designed to assist early-stage startups, but they have distinct characteristics and objectives. Here’s a comparison between the two:

  • Focus. Incubators typically have a broader focus and cater to startups in various stages of development. They often work with startups that are in the ideation or early development phase. Accelerators, on the other hand, are more specialized and typically work with startups that have a viable product or service and are ready to scale rapidly. They focus on accelerating growth and reaching key milestones quickly.
  • Stage. Incubators are well-suited for startups that are still refining their business models, conducting market research, and building their initial product or service. Accelerators, meanwhile, are best suited for startups that have a minimum viable product (MVP) and are seeking to refine their business model, gain traction, and secure funding to scale.
  • Mentorship. A startup incubator provides mentorship and guidance, often with a focus on helping founders refine their business ideas, develop prototypes, and validate their concepts. On the other hand, an accelerator’s mentorship is often geared towards specific aspects of growth, such as scaling operations, marketing, fundraising, and product-market fit.

Startup Incubator Examples

man using post-its

If you’re looking for the best startup incubators in the world, here are a few you of the most popular ones to consider.

1. Y Combinator

Situated in the USA, Y Combinator is considered one of the best startup incubators which has played an instrumental role in fostering the growth trajectories of some of the most renowned startups globally. The Y Combinator program spans a duration of three months, during which startups receive a funding injection of $500,000, albeit subject to certain conditions.

Subsequently, founders are immersed in a sequence of mentoring and refinement initiatives that culminate in the prestigious Demo Day. Here, founders showcase their concepts to an audience comprising investors and handpicked media representatives.

Mentees: Airbnb, Dropbox, Coinbase, Gitlab

2. Techstars

Techstars directs its energy toward nurturing startups rooted in technology. Since its inception in 2006, Techstars has been a driving force behind the growth of numerous startups. Annually, they select more than 500 fledgling companies, providing them with up to $120,000 in investment and the invaluable chance to partake in mentorship programs.

Backed by an impressive funding sum of $21.3 billion, Techstars stands out as a reliable choice for technology-oriented startups. Within its portfolio of activities, Techstars hosts several high-profile events and initiatives, including Startup Week and Startup Weekend.

Mentees: Uber, DigitalOcean, SendGrid

3. 500 Startups

500 Startups operates as a dual-purpose platform, functioning as both an accelerator program and a seed fund dedicated to startups. Positioned primarily as a venture capital entity, they proudly proclaim a management portfolio worth $2.7 billion. Their primary interests converge on sectors where technology, innovation, and capital growth converge harmoniously.

Their extensive investment history spans more than 2,600 startups worldwide, underscoring the maturity and comprehensiveness of their accelerator program across diverse markets. 

Mentees: Grab, Canva, Credit Karma

Frequently Asked Questions (FAQs)

Do I need an incubator for my startup?

If you’re in the early stages, lack experience, and could benefit from structured guidance, resources, and mentorship, an incubator might be valuable. However, if you’re aiming for rapid growth and have a clear roadmap, an accelerator could be more appropriate. 

Do startup incubators provide funding?

Yes, many startup incubators provide funding as part of their support package. However, the funding offered by incubators can vary widely depending on the specific program, location, and the terms of the agreement. Some incubators offer direct funding to startups, while others may connect startups with potential investors or provide resources to help them secure funding elsewhere.

Continue Reading

Trending