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Level Up Your Marketing with These 10 Content Marketing Tools

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two people writing on a whiteboard

Are you a new business interested in trying content marketing? It’s your best shot at educating your target audience about your new product or service. But content marketing requires careful and thorough planning from keyword research to promotion. That said, you need the aid of handy content marketing tools to achieve success. Scroll down below to see which content marketing tools made the cut.

Types of Content Marketing Tools

There are various content marketing strategies, such as blogging, email marketing, video marketing, social media marketing, and more. That said, if you’re tackling different marketing types, you need assorted tools to make your content marketing strategy work.

 But what types of tools do you need?

  • Analytics
  • Management
  • Creation (writing blogs or copy, graphics, and videos) and editing
  • Publishing
  • Promotion

1. Google Analytics

google analytics screenshot

Analytics tools are important in any content marketing strategy because you need to track metrics, such as click-through rates and impressions. Plus, it’s a tool to improve your content and help your content rank. Google Analytics is one of the must-have content marketing tools because you’ll understand customers better. Plus, you can integrate other Google tools to optimize your marketing strategies.

Features:

  • Automated actions to ensure growth
  • Reporting tools to give you insights on acquisition, conversion, and monetization
  • Exploration tools to understand customer behavior

Pricing: Free

2. Hubspot

hubspot screenshot

If it’s a comprehensive content marketing tool you need, you can rely on Hubspot. More than 150,000 customers love using Hubspot to optimize and automate their content marketing efforts. Plus, users can access the Hubspot Academy to learn more about content marketing and get ahead of competitors.

Features:

  • Manage your content and get more leads
  • Creation of landing pages, social media posts, and ads
  • Monitor your ROI

Pricing:

  • Free
  • Starter – $50/mo
  • Professional – $890/mo
  • Enterprise – $3600/mo

3. SEMRush

semrush screenshot

If blogging is your primary content marketing strategy, a keyword research tool is essential. A highly-recommended tool is SEMRush. It’s packed with features to optimize your content to drive traffic to your website! Aside from keyword research tools, they also offer SEO, link building, and website monetization features.

Features:

  • Keyword overview and manager
  • Organic research, insights, and traffic
  • Monitor the keywords your competitors are ranking for

Pricing:

  • Pro – $119.95/mo
  • Guru – $229.95/mo
  • Business – $449.95/mo

4. Trello

trello screenshot

If you want a simple content marketing management solution, Trello is the best option for you. Millions of users love the kanban board tool for ease of use and organizational purposes. With Trello, you can keep track of your ongoing marketing campaigns. Plus, you can create an editorial calendar to plan your posts.

Features:

  • Organize your workflow with columns
  • Identify new tasks with cards
  • Collaborate and communicate with your teammates on the cards

Pricing:

  • Free
  • Standard – $5/mo
  • Premium – $10/mo
  • Enterprise (starts at 50 users) – $17.50/mo

5. Clipchamp

clipchamp screenshot

Our first video marketing content creation tool on this list is Clipchamp. Many hail Clipchamp as one of the best video marketing software for beginners. You don’t need experience when creating videos on their video editor. And in a matter of minutes, you can create and publish a video! But how can Clipchamp supercharge your video marketing efforts? Here are its other awesome features:

  • Customize video templates
  • Add AI voiceovers
  • Make videos engaging with filters, transitions, and graphics

Pricing:

  • Free
  • Essentials – $11.99/mo

6. Google Docs

google docs screenshot

Here’s another Google product on our content marketing tools list. This time, it’s a word processor to compose your content or copy. Google Docs is one of the best content writing tools. As a Google product, you can write, save, and access your content anywhere with Google Drive. Plus, you can also consider Google Docs to take notes before writing your blogs.

Features:

  • Collaboration tools via chat or suggestions
  • Write hands-free with voice typing
  • Track document changes

Pricing: Free

7. Penji

penji screenshot

Any content marketing strategy isn’t complete without visuals. In fact, posting visuals on social media increases engagement rates. Plus, it’s easier for your target audience to remember content with visuals. That said, many marketers spend around two to five hours creating visual content. 

But you can save time and money by subscribing to a graphic design service like Penji. The unlimited graphic design service is ideal if you have a high volume of visuals.

Features:

  • 24 to 48-hour turnaround
  • Unlimited revisions
  • Built-in communication and revision tools

Pricing:

  • Pro – $499/mo
  • Team – $699/mo
  • Daytime – $999/mo

8. Grammarly

grammarly screenshot

Typographical and grammatical errors are a no-no in your written content. Before you publish and promote it, editing your copy or content is a MUST. An editing tool, like Grammarly, should be part of your content marketing arsenal. With Grammarly, editing your work takes a few minutes, making you feel confident in your copy or content before publishing it.

Features:

  • Correct grammar and word use
  • Suggest tones
  • Rewrite your sentences for clarity

Pricing:

  • Free
  • Premium – $12/mo
  • Business – $15/mo/user

9. WordPress

wordpress screenshot

What’s the use of writing a blog if you don’t have a platform to publish it? WordPress is an excellent platform for building a website and posting your blogs. Posting your blogs on WordPress can help you generate more leads and increase brand awareness.

Features:

  • An intuitive and drag-and-drop editor
  • Export content
  • Integrate plug-ins like Yoast and Elementor

Pricing (billed annually):

  • Free
  • Personal – $4/mo
  • Premium – $8/mo
  • eCommerce – $25/mo

10. MeetEdgar

meetedgar screenshot

Don’t waste your content marketing efforts without a content promotion tool. Rounding out our list is MeetEdgar. With MeetEdgar, you can schedule social media posts on Twitter, LinkedIn, Instagram, Facebook, and Twitter. Over 5,000 users have found success with MeetEdgar. But what else can it do?

Features:

  • Repost your social media content at a later time
  • Monitor your metrics
  • Drive more traffic to your site by growing your audience on social media

Pricing:

  • Eddie Monthly Plan – $29.99/mo (suitable for freelancers and side hustlers)
  • Eddie Monthly Plan – $49.99/mo (suitable for small businesses and entrepreneurs)

Final Thoughts

Planning your content marketing strategy can be a challenge. After all, you must consider written content, visuals, schedules, and more. However, it is manageable thanks to reliable content marketing tools. The tools listed above are ideal for businesses new to content marketing or those on a budget.

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Technology

10 Top Fitbit Watches of 2024

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apple watch

Starting a workout regimen nowadays requires a few gym equipment and, of course, a fitness watch. Wearing a daily fitness watch ensures you track activities and overall health. If you use the fitness watch in the gym, this will help you track the calories burned. This way, it’ll be easier to monitor calorie deficits weekly. Fitbit is one of the pioneering fitness watch companies. The brand has released multiple models since 2007, with newer models having features never expected in watches! Here are some 10 of the top Fitbit watches to check out.

1. Fitbit Charge 6

orange fitbit charge 6

The Fitbit Charge 6 has had significant improvements from its predecessors. It offers new Google lifestyle apps, refreshed companions apps, Bluetooth integration with gym equipment, and more. Gym freaks will enjoy up to 40 exercise modes whenever they’re at the gym, and this model also connects to exercise machines. It has Google Maps, Google Wallet, and YouTube apps. The helpful side button is also one of its convenient features. One of the things users dislike is the lack of Spotify controls for easy music listening. 

2. Fitbit Sense 2

white fitbit sense 2

The Fitbit Sense 2 is a smartwatch that is laser-focused on your health. It emphasizes stress management with a more responsive touch screen and a more reliable battery life. It’s slim, lightweight, and offers a comfortable and sleek design. It has a five-day battery life, perfect for when you’re going on outdoor adventures. It also provides a bright and large display, making monitoring your health easier. Its excellent stress management features and accurate body temperature data are what users like from this model. 

3. Fitbit Versa 4

black fitbit versa 4

The Fitbit Versa 4 is another sleek-looking smartwatch that has improved over the last generation. It offers an attractive design that has better touchscreen responsiveness. The physical button enhances the user experience with 40 exercise modes. It also provides multiple watch faces, perfect to match your mood for the day. One of its best features is tracking overnight skin temperature variation. The only downside is the lack of stress sensors and ECG.

4. Fitbit Inspire 3

black fitbit inspire 3

If you want to add color to your smartwatch, the Fitbit Inspire 3 is the best choice. It has all the basic features you need from a fitness watch with reliable sleep features. It’s also one of the cheapest fitness watch trackers, and you can get it for under $100. This model boasts the most extended battery life in the entire Fitbit collection. Its SpO2 sensor is also one of its significant advantages. One of the things users have trouble with is reading the text due to its small display.

5. Fitbit Luxe

fitbit luxe

The Fitbit Lux is your best bet if you’re looking for a smartwatch that you can use on casual or formal occasions. It’s the sleekest Fitbit collection of all and offers all the basic features of a fitness tracker. The design looks more like jewelry than gym wear, perfect for working out with style or monitoring activities at social events. Its robust companion app tracks your heart rate, sleeping respiration, and specific activities.

6. Fitbit Ace 3

fitbit ace for kids

Looking for a fitness tracker for your young ones? The Fitbit Ace 3 is the perfect smartwatch for kids! It keeps tabs on your kids’ activities and sleeping patterns without a monthly subscription fee. It’s waterproof with a stylish swappable band. It can also receive notifications with a reliable battery life. Some users dislike the lack of a GPS tracker.

7. Fitbit Charge 5

black fitbit charge 5

This is the fitness tracker with an always-on color touch screen. It offers a sleeker design than its predecessor and better and newer health tracking features. This model is undeniably a significant upgrade from the previous model. Its features include SpO2, skin temperature variations, overnight HRV, stress management, sleep tracking, etc. The only drawbacks are the lack of Spotify support, and the non-customizable clock faces.

8. Fitbit Versa 3 

black fitbit versa 3

The Fitbit Versa 3 is the reliable fitness watch tracker you need in your life! On top of the robust health and fitness features, the Fitbit Versa 3 boasts a larger screen than its former model. It also features many functions, such as GPS, blood oxygen, distance tracking, and more. This model also supports Fitbit Pay, Spotify, and Amazon Alexa. If you don’t mind not having a stress tracker, ECG sensors, and skin temperature functionality, this smartwatch is for you. 

9. Fitbit Sense

white fitbit sense

The Fitbit Sense is relatively more expensive than the rest. Despite the bad reviews for not providing ample touchscreen responsiveness, the Fitbit Sense model boasts a fantastic ability to monitor heart rhythm, stress, blood oxygen saturation, temperature variation, and more! It also has an always-on color display, excellent battery life, and integration with Fitbit Pay, Spotify, and Amazon Alexa. 

10. Fitbit Inspire 2

fitbit inspire

Looking for another sleek and elegant smartwatch design? Get the Fitbit Inspire 2 if you prefer a slim design with a unique band. This model also comes with a year of Fitbit Premium and tracks certain daily activities. You will enjoy a week-long battery life, perfect for trips and adventures. One noticeable user complaint is skin irritation from the band. 

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Technology

10 Best Apple Gadgets to Buy in 2024

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apple store

Apple is one of the most state-of-the-art tech companies that spearheads the most innovative gadgets. Its most popular products are iPhones, Macbooks, and iPads. In recent years, Apple has added a line of multiple products to its arsenal. Although Apple products are relatively more expensive than their Android counterparts, users say the quality and sophistication are unparalleled. If you’re wondering what Apple products to buy in 2024, here’s a list of the 10 best Apple gadgets.

1. iPhone 15 Pro Max

iPhone 15 Pro Max

When it comes to mobile phones, Apple users can attest to how functional, user-friendly, and elegant Apple iPhones are. Every new iPhone model offers better and more functional features—the iPhone 15 Pro Max is no exception. It features a titanium frame with an A18 Bionic chip and an enhanced camera system. This model also offers a longer battery life, letting you stay connected all day. Lastly, the iPhone 15 Pro Max is lightweight and durable, making it worth the price you’re paying. 

2. iPad Pro with M4 Chip

iPad Pro

The iPad Pro with the M4 chip is a powerhouse for creatives and professionals. This tablet delivers unparalleled performance with its M4 chip, making multitasking seamless and running demanding apps like a breeze. The 12MP Ultra Wide front camera with Center Stage ensures you always stay in the frame during video calls, while the Thunderbolt 3 port offers ultra-fast data transfer and connectivity options. Whether you’re drawing, editing videos, or handling complex workflows, the iPad Pro with M4 chip is the ultimate tool for productivity and creativity.

3. Apple Watch Series 9

apple watch series 9

If you’re considering an upgrade or a new smartwatch, Apple’s Watch Series 9 is a top contender. It features a faster S9 chip, making everything from app loading to fitness tracking more seamless. Enhanced health monitoring capabilities, including improved heart rate sensors and new sleep tracking features, ensure you stay on top of your well-being. Plus, with better battery life, it keeps up with your busy schedule. The refined design and new watch faces offer a fresh look, making it a perfect blend of style and functionality.

4. AirPods Pro 3

airpods pro 3

These third-generation AirPods provide better sound quality, enhanced noise cancellation, and more reliable battery life. If you’re looking for the ultimate wireless earbuds, the AirPods Pro 3 is a must-have! Perfect for music lovers and professionals alike, these earbuds feature adaptive transparency mode, ensuring you stay alert of your surroundings without compromising audio quality. Their sophisticated design and seamless integration with the Apple ecosystem make them a must-have accessory. Whether you’re working out, commuting, or just chilling at home, the AirPods Pro 3 elevate your listening experience to new heights.

5. MacBook Pro (M4, 2024)

macbook pro

Apple has made many improvements to the newest MacBook Pro. Equipped with longer battery life and better display technology, this is the most functional laptop for creatives and design professionals. Thanks to the powerful M4 chip, its lightning-fast performance ensures seamless multitasking and rapid processing of complex tasks. The stunning Liquid Retina XDR display delivers unparalleled clarity and color accuracy, perfect for video editing and graphic design. With an enhanced battery life, you can work longer without interruptions. Plus, its sleek design and improved connectivity options make it an essential upgrade for anyone seeking top-tier productivity and creativity on the go.

6. Apple Vision Pro

vision pro

Looking for one of the most cutting-edge virtual reality (VR) and augmented reality (AR) headsets for an immersive experience? Grab the Apple Vision Pro, which features high-resolution displays, powerful M-series processors, advanced spatial audio, and more! This is the best headset for unparalleled gaming performance, entertainment, and professional projects. Its intuitive interface allows seamless interaction with digital content, enhancing productivity and creativity. 

7. Apple Pencil Pro

apple pencil pro

The Apple Pencil Pro is a must-have for creatives and professionals due to its advanced features, such as haptic feedback. This feature provides a more tactile drawing experience suitable for creative professionals with iPad Pros. It also features a built-in gyroscope for accurate motion sensing. It offers superior pressure sensitivity and tilt detection, allowing for finer control and more detailed work in drawing and note-taking. Additionally, its seamless integration with the iPad Pro and apps like Procreate and Adobe Fresco enhances productivity and creativity, making it an indispensable tool for digital artists and designers.

8. HomePod Mini 2

homepod mini 2

The HomePod Mini 2 is a smart speaker that delivers exceptional audio quality in a compact design. It features improved sound performance with deeper bass and clearer highs. Integration with Apple’s ecosystem allows seamless control of smart home devices via Siri. You can get this in different colors, too!

9. Apple TV 4K (2024)

apple tv 4k

Nothing beats an Apple TV in your bedroom or living room! The latest Apple TV 4K boasts cutting-edge technology with seamless integration into the Apple ecosystem. Its powerful A-series chip ensures smooth performance, while 4K HDR capability delivers stunning visual quality. Access to a vast library of streaming services, including Apple TV+, and compatibility with popular apps and games from the App Store offers endless entertainment possibilities. Enhanced Siri integration allows for intuitive voice control, while features like Dolby Atmos audio ensure immersive viewing. Overall, it’s a premium choice for those seeking top-notch streaming and multimedia experiences.

10. AirTag 2

airtag 2

Boasting its second-generation item tracker, the AirTag 2 offers a louder speaker, improved precision finding, and longer battery life. These advanced capabilities ensure you keep tabs on your belongings or pets. This compact tracker allows users to place it in multiple areas discreetly. The AirTag 2 is also water and dust-resistant, making it durable for all environments. 

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Technology

10 Best Smart Glasses in 2024

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woman in glasses

Many are wearing Smart glasses these days for convenience. But what are Smart glasses? Smart glasses are wearable devices that integrate technology directly into eyewear to provide various functionalities. Some of the best features of Smart glasses are augmented reality (AR) applications, real-time data display, hands-free communication, and enhanced navigation. They can show information such as notifications, fitness metrics, or navigation directions in the user’s field of view, enabling multitasking and increased productivity.

Additionally, smart glasses can capture photos and videos, stream audio, and support remote collaboration by allowing users to share their perspectives in real-time. Need help deciding which Smart glasses to buy? Here are 10 best Smart glasses to choose from in 2024. 

1. Ray-Ban Meta Smart Glasses

ray ban meta smart glasses

Of course, Ray-Ban spearheads this list of the best Smart glasses in 2024. The Ray-Ban Meta Smart glasses are the stylish glasses you need with a 12MP camera and excellent sound quality. These glasses are comfortable and sleek. It comes with a shiny black frame and dark green-tinted glasses. It weighs only 50 grams, which is not bad for Smart glasses!

2. XReal Air 2

The XReal Air 2 offers bright and colorful pictures. This is the pair for you if you aren’t nearsighted. It can give you a wide field of view and is also light and comfortable. We love these glasses’ sharp, bright, and broad picture with a 120Hz refresh rate. It also comes with a lens-darkening feature that is perfect for users who don’t wear corrective lenses. The glasses look simple, with chrome hinges, which might be a bit boring. 

3. Lenovo ThinkReality A3 

If you’re looking for Smart glasses for enterprise use, grab the Lenovo ThinkReality A3 glasses that offer high-resolution display. It offers an excellent tethered AR platform. These glasses are also lightweight at 130 grams, with dual fisheye cameras. It features 8MP RGB camera and a Qualcomm SmmartViewer. It’s also foldable and has an ergonomic fit, which you will truly enjoy!

4. Engo Eyewear Engo 2

engo eyewear engo 2

This pair is ideal for real-time data display and gesture control. Some users say it’s not for everyday use. However, we enjoyed the Engo Eyewear Engo 2’s execution. You can see data without looking down, and the glasses are pretty acceptable. The only drawback is that the hardware might be too cumbersome on the eyeline. 

5. Vuzix Blade 2

The Vusix Blade 2 is a high-end AR pair of Smart glasses with robust features for optimum productivity. It’s the best entry-level Smart glasses that serve as your safety glasses. It offers excellent assisted reality functionality and has a customizable operating system. The 2000 nits brightness is perfect for bright environments, such as outdoor adventures. However, it might not be for more rugged uses than its competitors. Also, the camera isn’t capable of 4K resolution. 

6. Rokid Air AR Glasses

If you prefer Smart glasses for movie watching, get the Rokid Air AR glasses because they are portable and lightweight. The audio is reasonable, and the image quality is acceptable, too. The glasses offer a decent HD picture and are compact in design. The only disadvantage is its weak audio, and the glasses can get uncomfortably hot during prolonged usage. 

7. Razer Anzu

razer anzu

This is the pair for you if you want an open-ear audio glasses design. It’s perfect for music with a rectangular design and rounded rectangular lenses. It has two charging ports, one on each arm. Plus, it also offers larger modules, which can sometimes be uncomfortable if you wear these glasses all day. The Razer Anzu doesn’t feature physical buttons. Instead, it provides touch-sensitive control. Setting up these glasses means you can pair them to your phone directly or laptop by unfolding the Anzu’s arms to trigger pairing mode. The best feature we enjoyed using the Anzu is its open-ear speaker design, which lets you enjoy listening to YouTube streams and video chats. 

8. Snap Spectacles 3

The Snap Spectacles 3 offers a dual HD camera for 3D video capture. Although lacking a sleek and fun design, this pair efficiently takes photos and videos. It could be an excellent addition to your VR video shooting. It’s also easier to export in different formats. It comes in carbon and mineral shades, with a tech-heavy design. Although a bit pricey, you will enjoy a 1728 x 1728 resolution. 

9. TCL NXTWEAR S

We prefer the TCL NXTWEAR S as a vast virtual display for gaming. It’s like an effectively head-mounted monitor, perfect for work and play! It offers a bright and colorful picture and is comfortable to wear. The simple connection is compatible with Android phones and laptops. Unfortunately, this pair offers an underwhelming user interface. It requires adapters for iPhones and some Android phones. Also, it gets uncomfortably warm after 30 minutes.

10. Patriot ViewPoint

patriot viewpoint

If you’re looking for Smart glasses to help enhance low vision, this pair is for you. It showcases a 101-degree viewable field, perfect for users diagnosed with Stargardt or macular degeneration. The Patriot ViewPoint is also ideal for both nearsighted and farsighted users! Having a super sharp, wide display makes all the difference. You can read up close, watch TV, watch a game in a stadium, see people’s faces, and more. We found the voice command super cool with commands, such as taking pictures, making smaller, making bigger, and change colors!

Final Words

Getting Smart glasses in 2024 is a new way to enjoy your daily routine, especially if you need eyewear assistance. Choosing one with features and functionalities that fit your needs and preferences is imperative to enjoy Smart glasses. Read more user reviews and testimonials to ensure you find one that matches your purpose. 

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