This summer’s movie season is now in full swing, and turnout is strong. Franchise films are facing a decline in dominance, but still hold a significant portion of the box office. In addition, original hits have proven that fresh storytelling can still break through.

Of course, challenges are there. With streaming habits, changing audience expectations, and the unpredictability of box office trends, studios are being kept on their toes. But one thing has remained constant: Pixar’s tentpole releases reliably soar past the billion-dollar mark.

Or so we thought.

Just before the pandemic, Pixar crossed a billion with Toy Story 4, one year after crushing it with Incredibles 2. Now, after a string of Disney+ releases, they’ve taken another big swing with the Toy Story spinoff Lightyear. 

Then, bullish projections had Lightyear nearing a nine-figure opening weekend and cruising to $500m from there. Instead, the family-friendly tentpole opened second, failing to surpass a plummeting Jurassic World Dominion.

Why did Lightyear flop?

You probably seen the headline: Lightyear bombs. Disappointing on its face, but the ramifications go far beyond the potential for a Woody’s Roundup spinoff film.

The past couple Pixar films (Soul, Luca, Turning Red) released exclusively on Disney+. Many maligned the shafting of these exciting animated films. It’s especially upsetting for Turning Red, which could’ve easily been one of 2022’s runaway box office hits.

Lightyear is the test. A new direction for Pixar’s biggest franchise. The most means-tested Pixar film gets the theatrical boost, and if it does well, the other movies follow. For this reason, it is a big deal that Lightyear flopped. So, what happened?

If you frequent Facebook, you’ve no doubt seen the “get woke go broke” narrative. A gay kiss, which was removed from the film and added back after Disney’s March “Don’t Say Gay” controversy, has gotten the film banned in several countries. Domestic concern trolls like Ben Shapiro, enamored by Saudi Arabia’s officially-sanctioned bigotry, ratcheted up scare pieces on the film in the past week.

In today’s new heights of parental hysteria, it wouldn’t surprise me if a few thousand families stayed home due to right-wing fearmongering. Still, history doesn’t really support the notion that this would have a substantial impact on box office. Multiverse of Madness made big bank with equally-major LGBTQ+ characters. If anything, it could be said that these films’ lack of a Chinese release upsets their box office returns, but that doesn’t explain a poor opening weekend.

Still others have pointed to the shafting of Tim Allen, replaced in the role of Buzz by Chris Evans. Allen’s performance in the Toy Story movies is iconic and truly fantastic. Still, I question the notion that $30 million went missing from beleaguered Tim Allen fans.

The other explanation? Marketing. Lightyear got off on the wrong foot with an unclear premise. Evans’ ill-fated explanation tweet only made matters worse. Is this about a real Buzz Lightyear in the Toy Story universe?

One could argue that even today, Disney hasn’t totally gotten their story straight. The movie itself explains that this is the movie that the Buzz Lightyear toy comes from. An ‘80s sci-fi movie that Andy saw. In theaters. In 1995. That’s styled like a 2022 blockbuster. You can see how people got lost.

On the other hand, we might just be asking the wrong question.

Did Lightyear flop?

Of course, it’s too early to say definitively if Lightyear is a flop. That’s not what I’m arguing here.

We’re dealing with a case of Hollywood math, the same system by which Suicide Squad’s $750m profit is considered a dismal failure. Disney had the wrong idea about this movie as soon as they pushed it for a tentpole opening.

Lightyear’s $50m opening puts it in league with Coco and Cars 3, solidly ahead of true Pixar flops like The Good Dinosaur and Onward. It’s the highest opening for an animated film since Frozen II. With a COVID handicap still in play, that’s impressive.

Pixar’s mistake was to angle for a major franchise opening. They applied a post-pandemic framework to the nine-figure openings of Toy Story 4 and Finding Dory. They thought, reasonably enough, that parents would pay big money to turn out for a new, fresh installment in the beloved Toy Story franchise.

Herein lies the real problem. Lightyear is not, in any meaningful sense, a Toy Story movie. It has name recognition, which Hollywood has come to treat as a golden rule over the past two decades. But it follows a completely different character, played by a completely different actor, in a completely different world.

Like I said earlier, Tim Allen’s Buzz Lightyear is truly great. But the character is only a toy with an inflated ego, being constantly hit in the face by reality like Sideshow Bob stepping on infinite rakes. So much as wondering about “the real Buzz Lightyear” misses the point of the character.

Lightyear may marginally be a victim of conservative backlash, or poor promotion, or even COVID woes. But fundamentally, it’s a victim of its own premise.

What happens now?

Pixar’s next film, Elemental, is already slated for a theatrical release next summer. Barring a huge COVID flare-up or other societal collapse, they probably won’t go back on that. Down the line, other Pixar flicks in development may be looking at streaming releases if Disney has their way.

If anything, The Bad Guys’ recent success proves feature animation is doing fine. In a few weeks, the new Minions movie will likely confirm that. November’s Strange World will tell us if Disney’s animation department has any sort of long-term problem.

I can’t really recommend that you see Lightyear—in fairness, I haven’t seen it myself. If you want variety at the movies, the answer isn’t to support whatever Disney puts out. Live a little and see something out of your comfort zone. If Lightyear’s fate is already sealed, at least it won’t be at the expense of film as a whole.

Browsing Reddit has become a recent pastime because of a few hilarious and scandalous stories about people promoting MLMs. Then, going through YouTube offered me the same thing: the rise of terrible business practices of multi-level marketing companies. 

While entertaining, I cannot help but feel a sense of sadness for these people who are swept up in these cult-like networks. I went to find out more and see what an MLM is exactly and why many are sacrificing their livelihoods for it.

The Structure

If you’ve been online within the past decade, there’s a good chance you’ve heard of the term “MLM.” However, you might not know exactly what it means. Well, I’ll put things into perspective for you. If you ever encountered cryptic Facebook or Instagram message asking you to buy some products, host a party, or join some kind of “exclusive” business, then you’ve had a firsthand encounter with an MLM. Congrats… I guess. 

These messages, creatively nicknamed “hunbots,” are often sent by friends, family, or other mutuals. And if you got an iffy feeling while reading them, that’s because these users are caught up in a very common marketing scam. As mentioned before, the term “MLM” is an acronym that stands for Multi-level Marketing. You may also know it as network marketing or a pyramid scheme.

Well-known MLM companies include LuLaRoe, Mary Kay, Avon, Amway, and Herbalife. (And there’s more where that came from, unfortunately)

The Pyramid

I really like the use of the term “pyramid scheme” because when you look at the structure of these companies, they follow or format that is shaped like a pyramid. The higher-ups at the top are comprised of a very small number of people. Meanwhile, there’s a sh*tton of struggling workers at the bottom, all with lost Investments and broken promises.

Let’s say there’s one businessman at the very top of this pyramid. As the head of the company, he hires two more employees under him. These employees must pay an entry fee in order to join the company. Afterward, they are given products to sell, and some of the proceeds go to the big boss. These other two employees hire their own employees to work under them. Same deal; the employees on the third level show the products, and most of that money makes its way up to the one at the top. The cycle goes on and on and on to form a pyramid. 

The Typical Experience

So, how does this work from the average MLM employee’s perspective? Put yourself in the shoes of someone who just got sucked into an MLM. I know, it’s terribly cringeworthy, but bear with me. 

So, you’re a new recruit. You must pay an entry fee to join this exclusive establishment. The cost may vary, but usually, the more you pay, the more benefits you receive.

You’ll then be given products to sell. You may have to pay a fee to get these products into your hands. You might have to sell them at a higher cost than their unit price. But here’s the deal: more emphasis is placed on the action of recruiting more members. You will get paid in commission for every new member that you recruit. And guess what they will do with new members? They’ll be asked to pay entry fees just like you, and go on to try to recruit new members themselves. The way the system works is that it benefits only the higher-ups and early recruits. Hence, they call it an MLM. It’s got multiple levels, and the higher up you go, the more you’ll benefit at others’ expense.

What these companies won’t tell you is that new members are their main source of income. When new recruits run low, that’s when the company starts crumbling down. And once that company crumbles, the early recruits and CEOs collect their money, while regular employees are left broke. 

The Manipulation

To most people, spotting these MLM companies is pretty easy. A job offer that charges entry fees, has a vague company set-up, or has no adequate interview process is naturally going to raise some alarm bells. So, you might be wondering: how the hell do people fall for these things?? Aren’t they obvious scams?

In truth, it’s not obvious to many demographics. And if you happen to get swept up in an MLM, it’s really hard to get out. Unfortunately, the only reason these businesses still exist is that people keep falling for them. 

Strategies

There are three strategies that MLMs use when recruiting people;

• Targeting certain demographics
• Using charisma and big promises
• Giving people a sense of belonging

Let’s circle back to the “hunbots.” Ever wonder why those MLM messages will often use this upbeat “girl boss” language? Well, that’s because most of these companies are created to appeal to young college girls and middle-aged women. Young adults sometimes don’t have enough life experience to notice when they’re being scammed. Meanwhile, some older people don’t have enough tech-savviness to notice online ploys. Many women enjoy the idea of becoming their own boss and achieving a sense of empowerment.

Of course, many men fall for this as well. Normal jobs can be sucky. Sometimes you just wanna make easy money on your own schedule. Especially when the companies in question promise big returns while working on your own schedule. MLMs will often have spokespeople who can convince you to care about their cheap leggings or mediocre supplements.

Once they get reeled into the business, MLMs will host social events that provide a personal connection to other employees and higher-ups. They’ll start to form a bond with these people, until they become almost like a family. Remember that job you wanted to quit and knew you should quit, but the people were so nice that you just…had a hard time? Well,  it’s that time 1000,  because by this point, you’ve already invested so much money and time into them. 

I’ve read so many horror stories of people losing their cars, their houses, their kids, all in the name of some cheap makeup products.

Are you tired of keeping up with long email chains or trying to sync everyone in the team for a live call? If you answered yes, then Loom could be an efficient tool for you. In this Loom review, we’ll unpack how you can use Loom to explain complex ideas, give feedback, or walk someone through a task without going on a live call.

We’ll also explore its standout features, use cases, pricing plans, and how it compares to Zoom so you can decide if it fits your team’s workflow.

What is Loom?

Loom is a video messaging app that lets users record and share video messages with teammates and clients. Using Loom, you can record your camera, microphone, and desktop screen at the same time. 

According to online Loom review, this is especially useful for individuals to create tutorials, demonstrations, and presentations, as well as to share feedback. 

Loom users can choose to record with the Loom Chrome extension, the desktop app, as well as the iOS and Android apps. 

Some of Loom’s clients include Brex, Intercom, Postclick, and more. 

Loom Features

Loom has various features that allow it to seamlessly integrate into a company’s existing workflows. 

Users can play Loom download videos within platforms like:

• Slack
• Jira
• Confluence
• Github

Why does this matter? Users will no longer be led to an external link, increasing their productivity by playing feedback videos within the platform. 

Next, Loom video has an AI suite that can help teams work more efficiently. Using AI, the tool can:

• Automatically generate meeting notes and recaps, among other things
• Instantly create chapters in your videos, as well as CTAs and tasks
• Create text transcription and generate closed captions

To refine your videos further, Loom has features that can remove filler words and silence in a video.

Besides this, Loom also has a video-to-text feature. This is especially useful for asynchronous teams that need help with logging a bug issue, documenting a process, or performing a code review. 

Loom Pricing

Loom pricing is generally straightforward. If you want to know if Loom is free, yes, it does have a free tier. 

It has a free Starter plan for users who want to try out the app’s key features. It can accommodate up to 50 Workspace users, who are each entitled to up to 25 videos with a five-minute length cap. 

Next, the Business plan is for teams that want unlimited videos and basic editing. It costs $15 per user per month if billed annually. Here, you can have unlimited members get basic waveform editing, remove the Loom Branding, and more. 

According to Loom review, their most popular plan is the Business + AI plan, where teams can get advanced editing and access their AI suite. This plan costs $20 per user per month if billed annually. 

Their premium plan is the Enterprise plan, which is best for companies that want to control and securely manage video content for the organization. If you’re wondering, “Is Loom safe to use?” This plan has advanced security and content privacy features as well as admin insights. Teams need to contact Loom’s sales team first to get a price quote. 

Finally, Loom has a discount plan for educators as part of the Atlassian Education Program. 

Use Case Breakdown

Here are a few Loom use cases:

• Loom review can be especially helpful for tech teams, as it can be used to narrate a bug issue. When an issue occurs, developers or testers can simply record the issue with Loom and report the issue to the concerned developers. It saves time and increases the turnaround time for bug fixes. 
• Hiring teams and internal teams can also use Loom to document an internal process for onboarding purposes. Apart from this, it can also be used by customer-facing teams to create user guides on a platform or a new product feature. 
• Sales teams can also use Loom to reach out to prospective clients. When cold emails are not friendly enough, sales teams can create personalized video content through Loom and stand out.  
• Taking too long to get feedback from all stakeholders? Loom is great for product design teams to get asynchronous feedback from a global executive team. It’s great for instances where it’s difficult to get stakeholders in one meeting. 
• Finally, Loom is great for educators and academics who want to create videos for remote classes. 

Loom vs. Zoom

While their names sound the same, Loom and Zoom have different fundamental use cases. In terms of Loom review, Loom is best used to record and send videos, which can be used for demos, tutorials, and feedback. In terms of use cases, Loom is more catered to asynchronous communication and screen recordings. 

Meanwhile, Zoom is best used for hosting live meetings and large conferences. It has features like breakout rooms and virtual backgrounds. While you can use Zoom to record videos yourself, Loom is more optimized to share video links with teammates and clients. 

Final Thoughts: Who Will Get the Most Out of Loom?

Loom is best for companies that need videos for their day-to-day work communication. Whether for external or internal communication, it is great for clients who work asynchronously. In fact, most of their clients include those in the tech and product space. 

Their product is useful for tech, sales, and product design teams that need to align with cross-functional teams. Loom is also best for companies that want to tighten their internal feedback loop, demonstrate processes, and get quick updates. 

Educators, coaches, and course creators can also benefit from Loom’s features. The platform makes it easy to create clear, engaging instructional videos that students or clients can watch at their own pace. With features like closed captioning, video chapters, and transcription, Loom helps streamline learning and knowledge sharing.

Finally, to sum up this Loom review, freelancers and consultants who want to build stronger relationships with clients may also find Loom useful. Just like gadgets that boost team connectivity, like the Deeper Connect Pico, the global workforce can benefit a lot from Loom. Personalized video updates, walkthroughs, or proposals can set them apart, adding a human touch to digital communication that static emails or text-based reports often lack.