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Using Live Video To Double Your Business

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Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

Business

10 Side Jobs To Make Extra Money

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The economy has been unstable lately and every penny counts. Many of us already know why it is important not only to keep track of spending but also to have money for “rainy days” too. If you’re interested in ways to make extra money on the side, we have 10 examples you can check out.

1. Blogging

Blogging is one of the best ways to earn a few extra bucks on the side. Drop by ProBloogger.net for legitimate blogging jobs. You can also Google for blogging jobs if you can’t find jobs that suit you on the website. Once you find a blogging job, you can start writing immediately. It’s best if you find a field that you really like to make the job more fun for you.

2. Pet Sitting/Baby Sitting

This job is not just for teenagers but for adults too. Parents and pet owners need a time out from their children and pets from time to time and that’s where you come in. Some adults scoff at this kind of job, but money is money no matter how you earned it.

3. Online Bridesmaid

Saying “I do” is big business and by being an online bridesmaid you can also have a slice of the pie. Websites like Bridesmaidforhire.com provides professional services to brides ranging from just hanging out to helping to organize the bridal party. But don’t worry because the job is usually handled through emails and social media. You are basically there to help or to hold the bride’s hand.

4. Affiliate Marketing

Earn extra money through commission by joining affiliate programs. Businesses are always looking for new customers and will be very happy to give you commission every time you refer a customer to them. Whenever a customer clicks your personal affiliate link, you earn extra money when they make a purchase. You can join multiple companies at once or market different products simultaneously. Check out ShareaSale, Affilorama and Rakuten Affiliate Network.

5. Tutoring

You might have skills that you are able to teach like algebra, music or foreign language. Tutoring is very flexible because you can do it online through video chat or through personal meeting. Find clients through sites like Craigslist or post your services there. You can be flexible with your rates or tutor multiple students at once.  Tutoring is not only a great way to meet new people but also to help them too.

6. Sell Stuff on Ebay

You can make extra money from your old stuff by selling them on eBay. Many of us have clothing, gadgets, shoes or kitchen appliances we seldom use. Instead of letting them gather dust, you can make extra money off them by selling them online.

7. Bartender or Server

One of the best things about the service industry is the flexible hours. If you prefer to be a server, you can schedule shifts before or after your job. Bartenders usually have the late shift which is great if you don’t mind working into the night.

8. Sell Your Skills

You can sell your skills by freelancing. Sites like Fiverr, Upwork and People Per Hour are great platforms for people with different kinds of skills. You can find all kinds of work if you’re an accountant, CAD operator, writer, researcher or web developer.

9. Rent Your Parking Space

It’s not really a job, but if you have a parking space in a busy city; you can make a few extra bucks a month when you’re not using it or when you’re on vacation. Make extra cash by letting other people park in your spot in cities like Chicago by going to ParqEX. ParkingSpotter is a nationwide service while SpotOnParking serve major cities in the US.

10. Consulting

Help other people solve their challenges by becoming a consultant. The Second Shift and Hourly Nerds are good examples of websites that address the needs of highly skilled professionals seeking in demand talent. If you have marketing skills for example, you can serve as a consultant for people on Hourly Nerds looking for expert guidance. It is a good way to make extra money while staying at home.

These jobs are for everybody looking to make a few extra dollars on the side. They are great opportunities not only for full-time workers but for students, moms and people who don’t have jobs.

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10 Freelancing Benefits

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Freelancing offers flexibility and freedom compared to a regular desk job. Freelancers have the freedom of choice with regards to when they work, where they work, whom to work for and the type of work to be done. Freelancing enables workers to find a job that suits their individual strengths and weaknesses. The flexibility and freedoms have a lot of benefits. Here are other benefits you might not realize.

Workload Control

Freelancers have the freedom to take as much or a little work as they want at any point in time. One of the best things about being a freelancer is the ability to say when enough is enough. If you have too many clients and can’t handle their demands or the stress, you can simply drop a couple. If you need more jobs for financial reasons then you can always find other clients that need work done.

Better Health

Being able to control your workload can lead to better health. According to studies conducted by Kansas State University, people who worked more than 50 hours per week suffered from decreased physical and mental health.

Freelancers also work from home and interact with clients and colleagues over the internet while people in traditional workplaces work in cubicles. A Danish research found that the more people working in a room together, the more likely people are going to get sick. Working at home prevents freelancers from being exposed to a work bug. Turns out, being a freelancer can lead to a healthier you.

Gain Skills

Freelancers are able to gain new skills from their experience working in different fields. Even if you do not have the skills yet, there are companies and employers who are willing to train new employees. This can be useful to freelancers because it enables them to put something new to their resume while learning something that can be used for future projects.

Work Relationship Control

When you’re working remotely, you have the power to control workplace interaction and relationships. Some freelancers only need to check their emails 2-3 times a day to keep track of what they need to do or check what other co-workers are doing. As it turns out, checking your email infrequently leads to less stress according to a study conducted by the University of British Columbia. This is because in many work environments, ignoring an email is like ignoring your boss. As a freelancer, checking your email less can help reduce stress.

Exercise

Many people who work in a traditional work environment find it hard to squeeze time to workout or exercise. They do not have this problem with freelancing because they can work when they want to which means they can exercise whenever they want even during the middle of the day. As it turns out, working out in the afternoon has benefits. During this time, your lungs work better and your physical performance is in its highest, muscle strength is also at its peak while risk to injury is at its lowest.

Your Own Boss

If you have a client that you don’t like, you can drop him or her when your contract ends. Freelancers are their own bosses and have the power to avoid working with somebody that they don’t like.

No Commute

Most Freelancers work remotely from their home or even while on vacation. This means that they can avoid the daily commute to work. Avoiding traffic helps reduce stress even before you get to the workplace.

Network

Freelancers have a chance to work with different people in different cultures across the globe. They have a chance to nurture relationships, whether it is personal or professional, to help expand their network. Building a network can help boost reputation and make future contracts.

Travel

As stated above, the ability to work remotely means that you can work anywhere in the world. You can travel while you work or make travel your work. You are not tied down to the office and can take as many vacations as you want.

Engagement

Many people who are working the same job year after year find that they are losing interest in what they are doing. Freelancers have the flexibility to move from one field to another depending on their skill set and what they learn while working for different companies. This means that they are able to grow their knowledge and skills to keep their job interesting and more engaging.

Being a freelancer can be fulfilling especially if you are self motivated and like to work alone. Freelancing also allows for better life-work balance which is important to keep you happy and satisfied with your job.

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10 Best Industries To Start a Business Now

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With so many students competing for a limited number of positions available in the workplace, many fresh graduates are now underemployed or unemployed. Situations like this can be problematic for young graduates because many of them have student loans that need to be paid as soon as possible. One of the best solutions for fresh grads is to become entrepreneurs. Here are some of the best industries to start businesses.

1. Meditation and Mindfulness Training

Many industries are spending money for their employees to take meditation and mindfulness training. These types of training involve bringing attention to the internal and external experiences occurring in the present through meditation.  Employees who practice mindfulness are less stressed, feel better and enjoy life more.

2. Accounting, Tax Preparation and Bookkeeping

All companies require proper accounting, bookkeeping and need help with tax preparation which is why this industry is always looking for individuals to fill this role. No matter how well the economy is growing or how good a business is performing, good accountants are always needed.

3. Ready to Drink Coffee and Tea

The on-the-go lifestyles of many employees are the fuel of the ready to drink coffee and tea industry. Most people today want everything instantly and this includes their beverages. According to Specialty Food Association, sales of these types of drinks have tripled to $143 million annually since 2012.

4. Real Estate

Yes, it’s true that the real estate industry is dependent on the economy. However, the overhead cost of becoming a real estate agent is small. All you need is a license and you’re ready to start your own real estate agency.

5. Mobility Tech

Nope, we’re not talking about cellphones but about technology that enables autonomous vehicles. This is an exciting space because it allows for creativity and startups have the potential of partnering with bigger industries or acquisition by major players.

6. Pet Care

The busy lifestyle of many people has opened up the new industry of pet care. According to IBISWorld, revenue in the United States for pet grooming and boarding is nearly $8 billion and is expected to grow 7% annually through 2021.

7. Legal Services

Just like accounting, it has low operating costs and it’s a service many people need. Anybody who has ever hired a lawyer knows that it isn’t cheap. However, the need does not only refer to lawyers. Legal services include notaries, settlement officers (for transaction of securities) and search agents in real estate. Legal services enjoy repeat clients.

8. Computer Vision

Technology is very fast growing and diverse. Another field that has opened up recently is computer vision which basically deals with artificial intelligence that works to act and interpret visual data. The technology generated $522 million and 69 deals in just 2016 alone. Developments can be applied to child development, social media networking and web analytics.

9. E-Commerce

As personal disposable income continues to rise, so will e-commerce. It’s more convenient not only to shop online but to do business too. E-commerce has low barriers of entry. To increase your success in a market that is easily saturated, you need to focus on customers, build a relationship of trust and to deliver products or services quickly.

10. Home and Building Maintenance

This is another very broad industry. It covers lawn and garden care, pest control and cleaning. Players can cover houses, offices, warehouses or just about anybody who needs care and maintenance. According to Sageworks, the industry saw a 13% increase in sales last year. The business is easy to start because of low upfront business cost, does not require inventory, large staff or office space.

Starting a business is risky but it can also be a great adventure that can lead to your success. Determine your individual skill to find out which industry will give you the best chance to succeed.

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