Business
The Best Ways to Recession Proof Your Business
How can you recession-proof your business?
This is a common question among business owners who are concerned about how well they will fare in an unpredictable economy.
Whether or not we’re officially in a recession, many companies are feeling the pressure—rising costs, shifting consumer habits, and ongoing market uncertainty. While no business is completely immune to downturns, there are practical strategies you can adopt to strengthen your resilience.
But what is a recession-proof company?
A recession-proof company is a business that can maintain stable revenue and demand even during economic downturns. These ventures typically offer products or services that consumers continue to need regardless of financial conditions.
In this guide, we’ll explore key ways to make your business more recession-proof and help you navigate today’s challenges with confidence.
Are We in a Recession?
The term “recession” often sparks panic, but its technical definition is more specific. A recession typically refers to two consecutive quarters of negative gross domestic product (GDP) growth.
As of 2025, many economies have shown signs of slowing down, like higher inflation, cautious consumer spending, and volatile markets. However, most experts agree we are not currently in a formal recession.
Key indicators, such as GDP growth, employment rates, and consumer demand, remain relatively stable in the U.S. and many parts of the world. Still, uncertainty looms due to persistent global conflicts, supply chain disruptions, and high borrowing costs.
Even if we’re not in a recession by definition, businesses are feeling the squeeze. That’s why preparing now and building a recession-proof business is crucial to staying strong through future economic shifts.
Will There Be a Recession?
Predicting a recession is tricky, and even seasoned economists debate its timing. While the economy may not be in a technical recession today, many experts warn that a downturn could still happen in the near future. High inflation, fluctuating interest rates, and global instability keep businesses on edge.
That’s why building a recession-proof business now is a smart move. Some industries can weather economic storms better than others. What business does well in a recession, and what sells best in a recession? If we look back at history, the ventures that thrived in the 2008 recession included:
- Discount retailers
- Repair services
- Healthcare
- Essential goods providers
These businesses focused on solving everyday problems and offering cost-effective solutions, something customers prioritize when money is tight.
On the flip side, the worst businesses to start during a recession are often those that rely on:
- Luxury spending
- Large capital investments
- Non-essential services (high-end travel, event planning, niche hobby stores, etc.)
These ventures typically struggle when consumers cut back on discretionary spending.
Even if the next recession doesn’t arrive tomorrow, building flexibility and resilience today will help you prepare for whatever comes next.
5 Ways to Recession-Proof Your Business
If you’re a business owner concerned about the economy, these 5 tips can help.
1. Find Low-Cost Solutions
Survive a recession by saving money. Brilliant, right? But this isn’t just about cutting temporary costs to weather the storm. To truly recession proof your business, you need to set up for the future.
Some businesses choose layoffs and department closures when times are tough, but this shouldn’t be your first resort. For starters, think about scaling back your operating costs. Consider migrating to cloud storage, or finding cheaper software alternatives.
For example, many businesses rely on freelancers to supplement their creative team, which can start to add up when you need a lot of designs.
You might find that you save money by switching to a subscription-based graphic design service like Penji. Check out our review to see why we recommend it. You can also sign up with our special 35% off promo code — PREP35.
2. Put People First
In a recession, you may have to scale down your business operations, and that can mean letting people go. But if you intend to survive the recession, mass layoffs may do you more harm than good.
A business is made up of people, and each worker plays a role in developing your brand’s unique personality. Layoffs can sour long-term relationships, but they can also change who your company is on a fundamental level.
In a recession, some downsizing might be inevitable. But to recession proof your business, aim for transparency. Talk to employees about your difficult decisions, let them know where you’re cutting costs and what prospects may look like down the road.
3. Rethink Your Architecture
Every application has an architecture. If you produce tech, you can recession-proof your business by rethinking how you deliver it.
For example, you may consider a microservices architecture, which is sometimes less expensive than a singular (“monolithic”) setup. This considers each element of your service as its own mini-service.
For instance, an ecommerce site might use different services for accessing a user’s account, their shopping cart, and processing their payment. The user still sees one website, but under the hood, they’re accessing different services.
4. Demonstrate Your Value
Chances are, you’ve already given a lot of thought to what, exactly, your business offers. It should be at the core of all your marketing materials, your whole brand strategy.
But to recession-proof your business, you’ll need to double down. It’s not just, “What can we do for you?” It’s, “Why do you need us?”
Some of the best ways to demonstrate your business’ value include:
- Money saved
- Life improved
- Everyday problems solved
- What sets you apart from competitors
5. Be Flexible
On the one hand, you want to hold onto your business fundamentals to survive a recession. Your people, your values, your product. But when something needs to change, you can’t afford to be too precious about your current processes.
Be willing to make changes, but make informed ones. Test out new messaging, new products, new pricing models. If your ads are losing ROI, it might just be a sign of the times, but it’s worth looking into different strategies that could give you a boost.
You might think that in order to recession-proof your business, you need to avoid showing signs of weakness. The fact is, the most stubborn businesses are often the first to go.
Markets change a lot during a recession. When you come out the other side, you want to be ready to meet whatever new challenges come your way.
The Lowdown
Learning how to recession-proof your business isn’t about avoiding risk but creating stability in an unstable economy.
While you can’t control the economy, you can control how you prepare. Focus on cutting unnecessary costs without sacrificing your team, demonstrate clear value to your customers, and stay flexible with your strategies.
Businesses that survived the 2008 recession didn’t just hold on; they evolved. The best way forward? Start building resilience now so your business can thrive, no matter what the market throws your way.
AI tools have evolved fast, and entrepreneurs now rely on them not just to automate tasks but to scale entire workflows. That said, it’s not surprising that many business owners are leveraging the power of cutting-edge technology. And this is where AI tools for entrepreneurs come in. Let’s look at what they are and a few examples you can check out.
1. Aomni Agent
Packed with powerful AI-driven features, Aomni Agent is a tool that can help you grow your company’s outbound pipeline by conducting research to give you new Ideal Customer Profiles (ICPs). With it, you no longer have to create account plans for each of your prospects, as the AI tool will do it for you.
Aomni Agent engages with your customers, provides support, automates routine tasks, and gives you real-time insights and analytics, among many other features. To know its pricing and additional information, you need to contact them directly through their website.
2. Pictory
A video creation tool, Pictory, can help you create engaging and professional videos in minutes. It uses AI that automatically generates videos from your text, images, and audio. This means you get excellent results even without any video editing skills.
You can use Pictory to generate videos from your blog posts, articles, and other text. It can also edit existing videos and add images, music, or text. It offers a free trial and three plans with subscription fees that range from $23 to $119 per month.
3. Zeda.io
Zeda.io has grown into a powerful AI-powered product operating system. With its 2.0 update, the platform now connects customer feedback, product strategy, roadmapping, and internal documentation into a single intelligent workspace.
Its AI engine analyzes thousands of customer inputs, from surveys to reviews to support tickets, to identify patterns, prioritize features, and suggest product improvements. What used to take days of manual synthesis now takes minutes. The updated version also includes AI-generated product briefs, automated roadmap updates, and integrations with popular tools like Slack, Notion, and HubSpot.
4. Slite Ask
Slite Ask is one of the most reliable AI knowledge-base assistants for teams. Instead of manually searching docs or old messages, entrepreneurs can simply “ask” a question and get an instant answer based on their workspace knowledge.
The AI scans company documents, policies, SOPs, and internal notes to deliver accurate responses without hallucinations. This makes onboarding smoother and speeds up decision-making, especially for remote or hybrid teams.
5. Credal.ai
Keep your data safe with an AI tool that’s perfect for entrepreneurs. Credal.ai is a software that provides a secure environment for AI applications to run and monitors them for any potential security threats. This helps you protect your business’s sensitive data from unauthorized users.
Credal.ai protects your data from leaks, malicious codes, and unauthorized access. It has a free plan but with limitations, so to get the most out of this AI tool, a Team or Enterprise plan is recommended. Pricing starts at $500 per month.
6. Webscraping.AI
Web scraping is the process of extracting data from a website, such as stock prices, product details, company contacts, and many more. If you want access to this information, you’ll need Webscraping.AI. It is easy to use and won’t require you to have any coding or technical skills. All you need to do is enter the website you want to scrape, and the tool will automatically get the data from the website.
Webscraping.AI can help business owners make better decisions by providing accurate data to identify new opportunities. It can also help them make better decisions for their strategies. Pricing for this AI tool for entrepreneurs ranges from $29 to $249 per month, with no hidden fees.
7. ValueProp.dev
A value proposition is a statement that tells your customers what your product or service is all about. This can be tricky, but worry no more, as ValueProp.dev is an AI tool for entrepreneurs created explicitly for this. It uses machine learning to analyze your customer data to generate unique value propositions for you.
ValueProp.dev can help you improve your business by generating value propositions that significantly increase customer acquisition, retention, and sales. It is free for up to three value propositions, but they also have premium plans for more options and features. Pricing starts at $29 per month.
8. Lovo.ai
A text-to-speech and text-to-video platform, Lovo.ai can help you create engaging and informative content for your content marketing strategies. It uses AI to generate realistic and human-loke voiceovers, videos, avatars, and others. You can extend your reach globally as this tool can do voiceovers and videos in more than 140 languages.
Lovo.ai can help you increase your engagement, improve your SEO rankings, and boost conversions. You can try their free plan to give you an idea of what the tool can do for you. But for more features, a paid plan that starts at $19 per month can provide more value.
9. Zigpoll
Zigpoll remains a solid choice for collecting customer insights, but its capabilities have expanded over the past two years. Today, Zigpoll uses AI to generate survey questions, summarize responses, detect sentiment, and even segment customers automatically.
Entrepreneurs can embed polls on websites, email campaigns, or post-purchase pages, then let Zigpoll’s AI categorize feedback into actionable insights. This helps brands quickly spot trends, product issues, or opportunities for upselling.
10. Pitches.ai
Are you looking to increase your business funding? Then creating the perfect pitch deck should be your priority. You can easily and quickly do this with Pitches.ai. It is an AI-powered tool for entrepreneurs to develop and refine pitch decks.
Pitches.ai analyzes pitch decks and gives you feedback on their structure, persuasiveness, and clarity. This gives you a higher probability of success. It offers four premium plans with prices ranging between $95 to $1,195.
Conclusion
Artificial intelligence is slowly becoming popular among business owners. Thanks to their many advantages, it’s no surprise that many will be using the technology from now on. These AI tools for entrepreneurs are a great example, and you should check them out today.
Featured Image Credit: Photo by Anna Shvets from Pexels
TLDR: Best unlimited graphic design services for education and eLearning: ideal for quick turnaround, high-quality designs, and affordable pricing.
84% of communication is visual. Thus, for a world of education and eLearning, graphic design is imperative in the creation of projects for students and complex concepts. From interactive course materials to compelling marketing, strong visuals drive success. But finding a reliable, affordable design partner is tough.
Thus, it’s hard to come by a reputable service that can provide all your needs at a reasonable cost when it comes to project designs, turnaround expectations, anticipated quality and budgetary allowances.
But never fear! We’ve vetted what’s best for you!
1. Penji
If you’re looking for the best for education and eLearning purposes, Penji has the best overall value as quality, turnaround time and offers have placed it at a reasonable flat fee monthly.
Penji is an unlimited graphic design service that works as you would expect – unlimited – which means that for a flat fee monthly, you’ll have access to your very own team of designers.
Features:
- A Well-Qualified Team of Designers: Whether you need e-learning interactive designs to course visuals (infographics, presentations) Penji’s graphic designers make everything visually appealing to an academic audience.
- Turnaround: Average turnaround is about 24-48 hours so you can keep churning out material for course creation or marketing.
- Unlimited Revisions: As many times as needed to get your requested project right.
- Accessibility and Submission Portal: Penji comes with a site that’s fairly user-friendly for ease of access in submissions, critiques and conversations.
2. Kimp
If you need an unlimited source and don’t mind one that’s second best, Kimp boasts graphics and even video. Consider this option with caution – some reviews do mention turnover can vary and this wouldn’t be the best reliable option if you’re on a time crunch for every project.
Features:
- Wide Range of Services: Kimp provides both graphic design and video services, offering a versatile creative solution.
- Dedicated Designers: You’ll work with a group as your designated team so you get to know your specific creators.
- Easier Feedback Opportunities: Feedback can be given on the Kimp site for creations with visual access as to what you want changed.
3. Design Pickle
Design Pickle was one of the first unlimited graphic design services to go for an unlimited design game. This is helpful if you need custom illustrations or a presentation created for a polished look in any educated (or business) endeavor – higher tier subscriptions go with probability – but in all other worlds, it has more value than other sites when stacked against one another.
- Unlimited revisions to get the exact illustrations or graphics needed for presentations or other projects.
- Quick turnaround times to keep on schedule with 48 hour returns.
- Global Design Team: Boasts a diverse team of professional designers, offering expertise across multiple industries to match various client needs.
4. ManyPixels
ManyPixels is another reputable source that has unlimited graphic designs services but assignment transparency which means you’ll have one assigned designer to you, but they’re a bit more transparent with regards to who may (or not) be able to help you but will get back to you with good timing.
- One Dedicated Designer: ManyPixels is a company that does not have unlimited designs, however you’ll have one assigned who will know your needs better than most.
- Good Turnaround Time: Generally they’ll turn around assignments within 1-2 days after submission regardless of simplicity/complexity.
- Reliable Designs: Good for marketing or simple visuals/templates you’d want to use for educational continuity but they may not give as specialized feedback as you’d think.
Cover Image Credit: Photo by Fox on Pexels
For many businesses, graphic design means conversions, credibility, and brand recall. So, if you’re in the fashion industry, you also need to have significant visual assets if growth is your priority. If you need help finding the best graphic design service for your fashion brand, we made a list of the top five:
Penji
An on-demand graphic design platform, Penji offers unlimited graphic design services for fixed monthly fees. This allows you to send as many requests for lookbooks, catalogs, packaging designs, and many other marketing materials for less. Its team of top-notch designers assures you of consistent and high-quality work worthy of your fashion business.
Kimp
Built to support the creative needs of many businesses, including fashion, Kimp is another platform that offers unlimited design requests. It can craft product mockups, campaign visuals, packaging designs, and social media graphics, among others. It also provides video editing services, making it ideal for fashion companies that run reels, seasonal promos, or behind-the-scenes edits.
Designity
Combining agency-level creative direction with flexible access to US designers, Designity suits fashion brands that need polish, strategy, and scalability. They can provide you with social media graphics, online ads, label designs, logo and branding, and magazine layouts, among other key services.
Flocksy
If your business needs video editing, copywriting, and voice-over services, then Flocksy is the best graphic design service for your fashion brand. In addition, it also offers custom illustrations, packaging design, infographics, and many other design services. It operates on a flat-rate pricing model, making it a more cost-effective option than hiring freelancers or working with expensive agencies.
Reel Unlimited
With its predictable pricing and wide array of graphic design services, Reel Unlimited is an excellent design solution for fashion brands. Like many on this list, it offers unlimited design requests and fast turnaround times, making it the ideal option for those with tight schedules and limited budgets.
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