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Prowly Review: The Best Way to Boost Your Media Relations Game?

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Looking to get a boost on PR? Help OM out by signing up for Prowly with this link.

Starting a business is only half the battle. The secret to success is reputation.

There are many ways to build your reputation. The first step is providing a great experience for your customers. Still, to build a high profile, you inevitably need to get into the social media game.

Prowly promises to help with that. This SaaS tool by SEMrush lets you manage media contacts, shape your narrative, and create winning press releases.

Is Prowly the real deal? Let’s break it down.

Getting started with Prowly

As mentioned in my Demio review, the convenience of SaaS allows you to quickly use software through your browser. Signing up for Prowly is as simple as clicking the “Try it for free” button in the upper right corner of the site.

Prowly pricing

Prowly offers a 7-day free trial so users can try before they buy. Beyond that, they offer an Essential plan for smaller-scale users and a Professional plan for agencies.

The most basic form of the Essential plan starts at $119/mo, while the Professional plan starts at $189/mo. You can add features to your plan—including media monitoring and access to Prowly’s media contact database—for an additional cost.

What can Prowly do?

Remember that thing I said about customer experience? Prowly clearly got the memo, because as soon as you sign up, they invite you to schedule a meeting with them. This shows a real dedication to customer support that you don’t see every day. But since I’m only trying out the product for a review, I opted out.

Dashboard

Prowly’s dashboard maintains a simple, inviting design. This is especially helpful since the choices you’re presented with are a bit overwhelming. As someone with limited PR experience, the very idea of starting a press release feels daunting.

Still, front and center on your home page is a simple timeline you can use to wrap your head around Prowly. It breaks it down into four easy steps: creating press releases, finding media contacts, setting up a newsroom, and sending email pitches.

Let’s take a look at each of those features.

Making press releases with Prowly

Prowly has a wide array of options for crafting press releases. You can upload a .docx file, start from scratch, or choose from various templates like event announcements and new hires.

These templates are designed to get your mind jogging, rather than filling in the blanks Mad Libs-style. The text editor is fairly simple with limited font and formatting options. Still, you generally don’t want to get too wild with a press release.

Make sure not to hit “Publish” before it’s fully done, as you can’t go back and change it. 

Finding media contacts

Like with the press release tool, there are a few ways to get started with finding media contacts. You can import or manually add your existing contact list, but you can also peruse Prowly’s extensive database.

Media contacts range from entertainment to politics, business to beauty. They include some of the biggest names and publications in journalism. Just keep in mind, you’ll have to buy an upgraded plan to get access to the contact database.

If you just want to get started, importing existing contacts makes for much less hassle. At the bare minimum, you can put in a few emails and move on to the next step…

Creating a Prowly newsroom

A Prowly newsroom is a custom webpage designed to compile your brand’s content, press releases, and other news. While it’s less customizable than your own website, it allows your media contacts to easily find all of your content in one place.

This can be a useful tool for shaping your narrative. You can organize your PR output into tabs and categories, and customize the design to suit your brand. Still, I’d argue you could probably do better making a media tab on your own website.

Sending an email pitch

Finally, the main event. You’ve made your press release, your newsroom, and compiled all your contacts. Time to pitch!

You can choose to select certain recipients or email your whole contact list. Prowly gives you the tools you need to create an engaging email, with a dozen professional fonts and a bevy of text options.

Where the newsroom layout is fairly one-size-fits-all, you have much more customization options with your pitches. This makes sense since the email pitch is the thing that gets your media contacts hooked.

You can add images, tables, files, and links to your pitch, as well as additional press releases and a call-to-action button.

Like many CRMs, Prowly includes personalization tokens. These are variable text elements that can be tailored to specific recipients. For example, you can add a Greeting token that inputs different greetings for different recipients. Then, by applying values to people in your contact list, you can ensure they each get a greeting that’s specific to them.

After that, simply review your email and send it off! Prowly recommends you sort your emails into campaigns, which makes it easier to keep track of different releases and review their success.

Monitoring and reports

One of Prowly’s more impressive features is its media monitoring dashboard. Above and beyond keyword research, this tool includes widgets to track sentiment, reach, domain authority, and much more.

While easily sending out and keeping track of pitches is great, this tool makes Prowly worth your while. Every tool at your disposal from WordPress to Google Ads has some flavor of monitoring, but this is the rare dashboard that synthesizes every metric a PR agency needs. Just as important, the custom widgets also let you exclude the data you don’t need.

Prowly is teasing a forthcoming feature that lets you view stats on your campaigns through PR reports. As advertised, these reports go above and beyond, compiling data to show the complete picture of your PR work.

As it currently stands, the lack of specific stats on a campaign’s success is one area where Prowly could improve. For PR workers, the ability to compile deliverables makes a big difference, so I hope this feature gets rolled out sooner rather than later.

Is Prowly worth it?

For companies, agencies, and entrepreneurs working in PR, Prowly (wait a sec… PR owly!) promises an easier way. It highlights the ability to easily create, release, and track press releases online.

Prowly’s most impressive features are its media monitoring tools and contact database. I was somewhat less impressed with the press release tools themselves, but I acknowledge the utility of having a simple online dashboard to keep track of them.

Prowly is definitely a strong PR tool; the contacts and monitoring tools alone are enough to make it worthwhile. Still, it faces a common SaaS problem: how much ownership will you give up for convenience?

For that purpose, I like the fact that Prowly also lets you import releases, contact lists, and more. You can choose whether you want a convenient experience or a custom one, which is an attitude more SaaS programs should have.

Prowly is sort of the Canva of PR software. It’s shiny, accessible, and gets the job done, with a few impressive tools that put it over the top. But if you want something fully custom, you’ll still have to make it yourself.

Final rating: 7.9/10 ✅

Like what you see? Sign up for Prowly today.

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Reviews

99Designs: An Honest Review From a Non-Designer

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99Designs is one of the go-to graphic design services online. It’s a platform full of professional designers that will make branding easier for you. Here’s an honest 99Designs review of the service from a non-designer. 

99Designs: Overview

99Designs is a graphic design service that helps clients connect with various web and graphic designers worldwide. The platform offers the following design services: 

  • Logos
  • Websites
  • Stationary
  • Business Cards
  • Postcards 
  • Posters
  • Clothing
  • Brochures

How Does it Work

#1 Brief Your Requirements

First, you need to create a simple design brief to help graphic designers visualize your requirements. 

#2 Connect with a Designer

Second, you need to choose how you’ll connect with a designer. In99Designs, you have two options: 

  • Work Directly

You can choose to work with a graphic designer directly.99Designs will help you find the designer that matches your preferred design style. This option allows you to review the portfolio and request the designer’s quotes. 

  • Start a Contest 

For this option, you’ll open your design brief to the99Designs community. After that, designers will submit ideas to you, providing you multiple styles to choose from.

#3 Collaborate

Lastly, after choosing your preferred design process, you’ll collaborate with your graphic designer. Once satisfied with the output, you can release the payment securely to the designer. Take note that all copyright and ownership entirely belongs to you. 

99Designs Review: The Pros and Cons

Pros of99Designs

  • Built-in design process 

It guides the non-designers to organize their design requirements. The platform provides questions that help clients define their requirements to help designers visualize what is needed. So if you also have a hard time translating the creative path you want your designer to take,99Designs’ platform will help. 

  • 100% Money-back warranty

99Designs offers a 100% guarantee within 60 days of payment. The warranty is available for all types of contests. However, it does not apply to contests with a guaranteed prize. When we say “guaranteed prize,” it means that the contest already proceeded to the final round. 

  • Estimated quantity of submissions

As you pick a package for your design requirement,99Designs will provide an estimated quantity based on the budget. Each bid will have a fixed amount of price. So, it’s safe to say there are no hidden fees. 

  • Large Marketplace

99Designs is one of the best graphic design services on the internet. Its popularity is evident by the number of bids a client receives on a single project. Although it’s a disadvantage for the designers, as the client, you have more gains. 

Cons of99Designs

  • Limited Options

As you scroll through several design proposals for your contest, you can’t research more about the designers. It’s impossible to dig deeper about the designer’s portfolio, resume or feedback from previous customers. 

  • Misleading Pricing

According to99Designs, “you can set your price.” However, there are minimum prices for each design category. Although the minimum fee is reasonable, the claim of setting your rate as a client is somewhat misleading. 

  • Newbie Designers

There are a handful of people who believe newbie designers often join design contests. For some, this claim is valid, but seniority is not an issue as long as they produce quality works.  

  • Unpaid Efforts

This is the advantage for designers when joining contests. Of course, designers are aware of this downside. However, they often take it as a learning experience. 

99Designs Review: Monthly Plans

The following are the fixed pricing for contest packages. Using the contest option in99Designs, you’ll receive creative concepts from multiple designers around the world. 

Logo Design 

  • Bronze, 30 designs at $299
  • Silver, 60 designs at $499
  • Gold, 90 designs at $899
  • Platinum, 60 designs at $1,299 (Top-level designer entry requirement) 

Web Page Design 

  • Bronze, 15 designs at $599
  • Silver, 25 designs at $899
  • Gold, 35 designs at $1,599
  • Platinum, 25 designs at $2,499 (Top-level designer entry requirement) 

Other Pricing Includes: 

  • 3D
  • Album cover
  • App design
  • Banner ad
  • Book cover
  • Business card
  • Car, truck, or van wrap
  • Character or mascot
  • Landing page design
  • Merchandise design
  • Graphic illustrations 
  • Other Branding assets

Maximizing Your Experience with 99Designs

Here are several expert tips to help you utilize 99Designs effectively:

  • Define Your Vision Clearly: Begin with a comprehensive and clear design brief. The more details you provide about your vision, the better designers can align with your expectations.
  • Choose the Right Engagement Model: Decide whether direct collaboration with a designer or launching a contest fits your project better. Each has its benefits, with direct hires offering personalized engagement and contests providing diverse creative options.
  • Engage Actively with Designers: Whether you opt for a direct hire or a contest, actively engaging with the designers is crucial. Provide feedback promptly to refine designs closer to your vision.

Final Note

In the end, this99Designs review proved that the platform is one of the best graphic design services on the internet. If you’re still contemplating if you need their service, you can explore the99Designs website. However, if you’re searching for a design service that’s perfect for non-design,99Designs is worth considering.

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Graphics Zoo Review: Is this unlimited graphic design service worth it?

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Due to the increased demand for affordable graphic design, various unlimited graphic design services has been popping up online. The graphic design industry expanded, offering more options to clients.

We can say that the scene is more competitive now than ever. However, let’s focus on Graphics Zoo for this article. We weigh in on if their services can keep up with the fierce competition in the “unlimited” section of the industry. 

What is Graphics Zoo?

Graphics Zoo is an unlimited graphic design service that allows users to request designs on a monthly subscription. All clients have to do is create a submission with full specifications of their design requirements.

It’s also best to attach references to help designers take the creative path towards the client’s preferences. The great thing about an online graphic design service is its flat monthly rate, with no added fees for revisions. 

Graphics Zoo Business Model

Unlimited graphic design is a type of business model which allows clients to submit numerous requests per account. After presenting the design preference, expect a 24-hour turnaround or more before you can receive your output. If you receive a design output that’s far from expectations, you can point out the changes you want to make for the revision. Graphics Zoo has a flat monthly rate with no contracts involved. It means you can cancel your subscription anytime without having any legal worries. 

You might also like: Design Pickle VS Penji Review

Graphics Zoo’s Market

The design service is excellent for startups, bloggers, and entrepreneurs. As long as the business needs a continuous supply of custom graphic design, Graphics Zoo is worth a shot. Here are a few examples of companies that worked with Graphics Zoo: 

  • Enicode
  • Bread of Life Inc.
  • Western Rockies Federal Credit Union
  • Perfect Imprints
  • Green Guard

According to their website, Graphics Zoo has more than 750 satisfied customers with at least 50,000 approved projects. It’s also highly rated by their customers, earning whopping 4.9-star reviews. 

Pros and Cons of Graphics Zoo

Graphics Zoo Pros 

  • PROOF management system

Graphics Zoo offers a robust system that provides a collaborative space for designers and clients. It streamlines the whole submission and revision process. Using the tool, the clients can click on any submitted designs to pinpoint areas that need revision. It also allows users to leave a comment to provide more instructions to the designer. 

  • Graphics Zoo offers a stellar project management system that allows efficient communication between both parties. 
  • Brand profile features add accuracy and efficiency per design project. It quickly provides the design’s purpose to designers. 
  • Graphics Zoo offers a comprehensive design selection across various graphic design categories. 
  • The ability to share one account among multiple users is helpful for most businesses.
  • Excellent customer support and design project management system
  • A team of versatile designers that can provide designs for any business types

Graphics Zoo Cons

  • It’s possible to encounter ill-paired designers that are not fit for other project requirements. It might consume time because of countless revisions. 
  • You can only have one ongoing project per day. So if you’re a business with a high design output demand, you should opt for a plan with more designers. 
  • Graphics Zoo’s system only allows you to chat with the designers. If you’re more inclined to video calls, it might be a problem for you. 

Graphics Zoo’s Pricing Plan

Graphics Zoo offers three monthly plans with robust features: 

Business Plan

  • $349 per month
  • All basic features
  • One dedicated designer
  • Additional $349 for additional designer
  • Five brand profiles
  • Three users
  • 14-day guarantee 

Business Unlimited Plan

  • $449 per month
  • Everything included in the business plan
  • Unlimited brand profiles
  • Unlimited users
  • White-label platforms
  • Customized web design service
  • 14-day guarantee 

Agency Plan

  • $849 per month
  • Everything included in previous plans
  • Two dedicated designer
  • 30-day guarantee 
  • When starting a project with GraphicsZoo, making the most of their streamlined and user-friendly platform is crucial. Here are some key strategies for a successful collaboration:
  • Use Slack for direct communication with your designer. This allows for instant feedback and praise, ensuring clear and efficient revisions or approvals.
  • Prioritize clear and detailed communication. Never assume your designer has implicit understanding of your needs. Be explicit in your project briefs, and don’t hesitate to share comprehensive information about your brand and objectives.
  • Remember, effective communication is as vital with your design team as it is in any other part of your business. The clarity and detail of your interactions can significantly influence whether the final design meets your expectations or falls short.
  • By following these guidelines, you can foster a more productive and satisfying partnership with GraphicsZoo, leading to designs that perfectly embody your vision.

Tips for GraphicsZoo Users

When starting a project with GraphicsZoo, making the most of their streamlined and user-friendly platform is crucial. Here are some key strategies for a successful collaboration:

  • Use Slack for direct communication with your designer. This allows for instant feedback, ensuring clear and efficient revisions.
  • Prioritize clear and detailed communication. Never assume your designer has implicit understanding of your needs. Be explicit in your project briefs, and don’t hesitate to share comprehensive information about your brand and objectives.


Other Unlimited Graphic Design Companies

If you’re looking for more options with a similar business model as Graphics Zoo, we did the work for you. Here is our full list of unlimited graphic design services.

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Reviews

Writesonic Review: Is this the Best Content Writing Tool in 2023?

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laptop with the word blog in yellow background

AI-assisted content writing is becoming popular. However, many wonder how to use it and if it sounds authentic. Writesonic is one of the many AI writing assistants transforming content creation. This article will help you understand Writesonic better, along with its features. Continue reading to learn more. 

Overview of Writesonic

writesonic landing page screenshot

Writesonic is an AI-powered writing software that can help anyone generate an article or social media post. Writesonic uses GPT-3.5,  GPT-4, and the new GPT-4 32K. In addition to these powerhouse large language models (LLMs), it’s like having a freelance writer on call 24 hours a day. Input some keywords, product descriptions, or phrases to work with, and it will return computer-generated results.

Why even use this writing app? It can help you with the so-called writer’s block and solve problems with structured writing, such as headlines, meta descriptions, etc. It’s so good that it sits near the top of our list of best AI content generators for 2023

Key Features of Writesonic 

Many people come to Writesonic because of its AI writing tool. But as Writesonic evolves, it creates other opportunities for users to apply advanced AI tools to different areas of their 

tasks. Below are the three remarkable features of Writesonic.

1. AI Article and Blog Writer

ai blog and article writer page

Writesonic’s flagship product is its AI writer. It allows you to create long-form content using a simple four-step process.

  • You’ll start with a topic; the AI will generate several titles/article ideas.
  • After choosing a title, you’ll be given a few introduction options.
  • Next, you’ll get outline options.
  • Once you have selected a title, introduction, and outline, the program will generate your content.
article text

A portion of the AI article generated with the title “How to Earn from TikTok Advertising

Writesonic’s AI article and blog writer is helpful for content creators, marketers, and businesses that need to produce content regularly. The tool supports content generation in 25 languages. It also allows users to set the tone of the content, ranging from exciting and professional to funny and dramatic. Writesonic can also mix different types of content creation within a single document so that you can easily create highly tailored pieces of content.

The tool can also rephrase content, expand sentences, and condense lengthy paragraphs, making it invaluable for enhancing and refining content.

2. Chatsonic AI Chat Assistant 

chatsonic ai page

Writesonic’s AI chat assistant mimics human-like conversation, providing users with a more interactive and engaging experience. It’s one of the better ChatGPT alternatives out there. Chatsonic brings multiple different skills to the table within the chat interface. It natively has access to the internet and current, live data to get you the most accurate responses. It can also handle requests to generate AI art and images.

3. Botsonic AI Conversational Chatbot 

botsonic ai page

This feature increases customer interaction by providing personalized and interactive conversations. Developed to understand and respond to user inputs conversationally, it makes interactions more natural and engaging. It achieves this by building off OpenAI’s API and appending prompt instructions with user chat messages.

Businesses can leverage this feature to automate customer interactions, provide personalized recommendations, and engage users in interactive conversations. For instance, a travel agency can use Botsonic to provide customized travel recommendations based on a user’s preferences and previous interactions. 

Any business can “train” the AI chatbot on their data by uploading knowledgebase articles or providing specific URLs from which the bot should get information. This allows users to benefit from GPT-4 with their in-house data explicitly written for a single business.

Pricing Plans

writesonic pricing plans page screenshot

Writesonic offers various pricing plans to cater to different needs, from individual users to businesses and teams. The Pro plan is the plan most will get because it gives access to all the features.

Free Plan

The free plan allows you to try out all the features of Writesonic. It includes 10,000 words per month with a one-user limit. Some features include the following: 

  • a ChatGPT-like chatbot
  • an AI chatbot builder
  • 100+ AI templates
  • browser extensions,
  • one-click WordPress export
  • support for 25+ languages.

It’s important to note that this is a “free plan” and not a “free trial.” Use it every month if you like; it does not expire. 

Business Plan 

Businesses and agencies needing a set amount of generated words per month will typically opt for this plan. 

It costs $19 per month and includes 200,000 words. It offers all the features from the free plan, plus:

  • access to GPT-4 and GPT-4 32K
  • a factual and personalized article writer
  • an unlimited no-code AI chatbot builder
  • an article paraphrase/rewriter
  • Writesonic API
  • Surfer integration
  • access to priority support. 

Unlimited

The unlimited plan is best for individuals and freelancers. 

It costs $20 per month for an unlimited number of words. This plan is subject to Writesonic’s Fair Use Policy. Some of the inclusions of the unlimited plan are:

Chatsonic: ChatGPT-like chatbot

  • 100+ AI Templates
  • AI Article Writer
  • Browser Extensions
  • 1-Click WordPress Export
  • Zapier Integration
  • Landing Page Generator
  • Sonic Editor (Google Docs like Editor)
  • Complete Article Rewriter
  • Brand Voice
  • Factual and Personalized Article Writer (AI Article Writer 5.0; Uses GPT-4 32K)
  • API Access

Enterprise Plan 

This plan is best for content teams and whole businesses. It offers custom packages, AI model development, onboarding, and better customer support. 

Choosing this requires contacting sales for custom pricing.

Pros and Cons

Pros: 

  • Suitable for all different types of content
  • Generates plagiarism-free content
  • User-friendly dashboard
  • Write engaging social media content
  • Create perfectly optimized ad copy
  • Works on all essential platforms
  • Includes an AI art generator

Cons: 

  • Sometimes, the quality of content is not good enough
  • Makes content mistakes that need to be fixed

Conclusion

Writesonic is a powerful tool to use for producing your written content. While many platforms offer content generation options, Writesonic can assist with almost anything you need to write. It has features tailored for specific types of content instead of just one tool to write all content.

However, Writesonic does not claim that its AI can create perfect content independently. Instead, it aims to be a tool where humans can leverage AI to speed up content generation while still producing quality outputs. 

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