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Prowly Review: The Best Way to Boost Your Media Relations Game?

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Looking to get a boost on PR? Help OM out by signing up for Prowly with this link.

Starting a business is only half the battle. The secret to success is reputation.

There are many ways to build your reputation. The first step is providing a great experience for your customers. Still, to build a high profile, you inevitably need to get into the social media game.

Prowly promises to help with that. This SaaS tool by SEMrush lets you manage media contacts, shape your narrative, and create winning press releases.

Is Prowly the real deal? Let’s break it down.

Getting started with Prowly

As mentioned in my Demio review, the convenience of SaaS allows you to quickly use software through your browser. Signing up for Prowly is as simple as clicking the “Try it for free” button in the upper right corner of the site.

Prowly pricing

Prowly offers a 7-day free trial so users can try before they buy. Beyond that, they offer an Essential plan for smaller-scale users and a Professional plan for agencies.

The most basic form of the Essential plan starts at $119/mo, while the Professional plan starts at $189/mo. You can add features to your plan—including media monitoring and access to Prowly’s media contact database—for an additional cost.

What can Prowly do?

Remember that thing I said about customer experience? Prowly clearly got the memo, because as soon as you sign up, they invite you to schedule a meeting with them. This shows a real dedication to customer support that you don’t see every day. But since I’m only trying out the product for a review, I opted out.

Dashboard

Prowly’s dashboard maintains a simple, inviting design. This is especially helpful since the choices you’re presented with are a bit overwhelming. As someone with limited PR experience, the very idea of starting a press release feels daunting.

Still, front and center on your home page is a simple timeline you can use to wrap your head around Prowly. It breaks it down into four easy steps: creating press releases, finding media contacts, setting up a newsroom, and sending email pitches.

Let’s take a look at each of those features.

Making press releases with Prowly

Prowly has a wide array of options for crafting press releases. You can upload a .docx file, start from scratch, or choose from various templates like event announcements and new hires.

These templates are designed to get your mind jogging, rather than filling in the blanks Mad Libs-style. The text editor is fairly simple with limited font and formatting options. Still, you generally don’t want to get too wild with a press release.

Make sure not to hit “Publish” before it’s fully done, as you can’t go back and change it. 

Finding media contacts

Like with the press release tool, there are a few ways to get started with finding media contacts. You can import or manually add your existing contact list, but you can also peruse Prowly’s extensive database.

Media contacts range from entertainment to politics, business to beauty. They include some of the biggest names and publications in journalism. Just keep in mind, you’ll have to buy an upgraded plan to get access to the contact database.

If you just want to get started, importing existing contacts makes for much less hassle. At the bare minimum, you can put in a few emails and move on to the next step…

Creating a Prowly newsroom

A Prowly newsroom is a custom webpage designed to compile your brand’s content, press releases, and other news. While it’s less customizable than your own website, it allows your media contacts to easily find all of your content in one place.

This can be a useful tool for shaping your narrative. You can organize your PR output into tabs and categories, and customize the design to suit your brand. Still, I’d argue you could probably do better making a media tab on your own website.

Sending an email pitch

Finally, the main event. You’ve made your press release, your newsroom, and compiled all your contacts. Time to pitch!

You can choose to select certain recipients or email your whole contact list. Prowly gives you the tools you need to create an engaging email, with a dozen professional fonts and a bevy of text options.

Where the newsroom layout is fairly one-size-fits-all, you have much more customization options with your pitches. This makes sense since the email pitch is the thing that gets your media contacts hooked.

You can add images, tables, files, and links to your pitch, as well as additional press releases and a call-to-action button.

Like many CRMs, Prowly includes personalization tokens. These are variable text elements that can be tailored to specific recipients. For example, you can add a Greeting token that inputs different greetings for different recipients. Then, by applying values to people in your contact list, you can ensure they each get a greeting that’s specific to them.

After that, simply review your email and send it off! Prowly recommends you sort your emails into campaigns, which makes it easier to keep track of different releases and review their success.

Monitoring and reports

One of Prowly’s more impressive features is its media monitoring dashboard. Above and beyond keyword research, this tool includes widgets to track sentiment, reach, domain authority, and much more.

While easily sending out and keeping track of pitches is great, this tool makes Prowly worth your while. Every tool at your disposal from WordPress to Google Ads has some flavor of monitoring, but this is the rare dashboard that synthesizes every metric a PR agency needs. Just as important, the custom widgets also let you exclude the data you don’t need.

Prowly is teasing a forthcoming feature that lets you view stats on your campaigns through PR reports. As advertised, these reports go above and beyond, compiling data to show the complete picture of your PR work.

As it currently stands, the lack of specific stats on a campaign’s success is one area where Prowly could improve. For PR workers, the ability to compile deliverables makes a big difference, so I hope this feature gets rolled out sooner rather than later.

Is Prowly worth it?

For companies, agencies, and entrepreneurs working in PR, Prowly (wait a sec… PR owly!) promises an easier way. It highlights the ability to easily create, release, and track press releases online.

Prowly’s most impressive features are its media monitoring tools and contact database. I was somewhat less impressed with the press release tools themselves, but I acknowledge the utility of having a simple online dashboard to keep track of them.

Prowly is definitely a strong PR tool; the contacts and monitoring tools alone are enough to make it worthwhile. Still, it faces a common SaaS problem: how much ownership will you give up for convenience?

For that purpose, I like the fact that Prowly also lets you import releases, contact lists, and more. You can choose whether you want a convenient experience or a custom one, which is an attitude more SaaS programs should have.

Prowly is sort of the Canva of PR software. It’s shiny, accessible, and gets the job done, with a few impressive tools that put it over the top. But if you want something fully custom, you’ll still have to make it yourself.

Final rating: 7.9/10 ✅

Like what you see? Sign up for Prowly today.

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Business

Loom Review: Features, Use Cases, and How It Stacks Up Against Zoom

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Are you tired of keeping up with long email chains or trying to sync everyone in the team for a live call? If you answered yes, then Loom could be an efficient tool for you. In this Loom review, we’ll unpack how you can use Loom to explain complex ideas, give feedback, or walk someone through a task without going on a live call.

We’ll also explore its standout features, use cases, pricing plans, and how it compares to Zoom so you can decide if it fits your team’s workflow.

What is Loom?

Loom review screen recording
Loom screenshot

Loom is a video messaging app that lets users record and share video messages with teammates and clients. Using Loom, you can record your camera, microphone, and desktop screen at the same time. 

According to online Loom review, this is especially useful for individuals to create tutorials, demonstrations, and presentations, as well as to share feedback. 

Loom users can choose to record with the Loom Chrome extension, the desktop app, as well as the iOS and Android apps. 

Some of Loom’s clients include Brex, Intercom, Postclick, and more. 

Loom Features

Loom review free screen recorder
Loom screenshot

Loom has various features that allow it to seamlessly integrate into a company’s existing workflows. 

Users can play Loom download videos within platforms like:

  • Slack
  • Jira
  • Confluence
  • Github

Why does this matter? Users will no longer be led to an external link, increasing their productivity by playing feedback videos within the platform. 

Next, Loom video has an AI suite that can help teams work more efficiently. Using AI, the tool can:

  • Automatically generate meeting notes and recaps, among other things
  • Instantly create chapters in your videos, as well as CTAs and tasks
  • Create text transcription and generate closed captions
Loom review AI suite
Loom screenshot

To refine your videos further, Loom has features that can remove filler words and silence in a video.

Besides this, Loom also has a video-to-text feature. This is especially useful for asynchronous teams that need help with logging a bug issue, documenting a process, or performing a code review. 

Loom Pricing

Loom pricing is generally straightforward. If you want to know if Loom is free, yes, it does have a free tier. 

Loom review pricing
Loom screenshot

It has a free Starter plan for users who want to try out the app’s key features. It can accommodate up to 50 Workspace users, who are each entitled to up to 25 videos with a five-minute length cap. 

Next, the Business plan is for teams that want unlimited videos and basic editing. It costs $15 per user per month if billed annually. Here, you can have unlimited members get basic waveform editing, remove the Loom Branding, and more. 

According to Loom review, their most popular plan is the Business + AI plan, where teams can get advanced editing and access their AI suite. This plan costs $20 per user per month if billed annually. 

Their premium plan is the Enterprise plan, which is best for companies that want to control and securely manage video content for the organization. If you’re wondering, “Is Loom safe to use?” This plan has advanced security and content privacy features as well as admin insights. Teams need to contact Loom’s sales team first to get a price quote. 

Finally, Loom has a discount plan for educators as part of the Atlassian Education Program. 

Use Case Breakdown

Here are a few Loom use cases:

  • Loom review can be especially helpful for tech teams, as it can be used to narrate a bug issue. When an issue occurs, developers or testers can simply record the issue with Loom and report the issue to the concerned developers. It saves time and increases the turnaround time for bug fixes. 
  • Hiring teams and internal teams can also use Loom to document an internal process for onboarding purposes. Apart from this, it can also be used by customer-facing teams to create user guides on a platform or a new product feature. 
  • Sales teams can also use Loom to reach out to prospective clients. When cold emails are not friendly enough, sales teams can create personalized video content through Loom and stand out.  
  • Taking too long to get feedback from all stakeholders? Loom is great for product design teams to get asynchronous feedback from a global executive team. It’s great for instances where it’s difficult to get stakeholders in one meeting. 
  • Finally, Loom is great for educators and academics who want to create videos for remote classes. 

Loom vs. Zoom

While their names sound the same, Loom and Zoom have different fundamental use cases. In terms of Loom review, Loom is best used to record and send videos, which can be used for demos, tutorials, and feedback. In terms of use cases, Loom is more catered to asynchronous communication and screen recordings

Loom review dashboard
Loom screenshot

Meanwhile, Zoom is best used for hosting live meetings and large conferences. It has features like breakout rooms and virtual backgrounds. While you can use Zoom to record videos yourself, Loom is more optimized to share video links with teammates and clients. 

Final Thoughts: Who Will Get the Most Out of Loom?

Loom is best for companies that need videos for their day-to-day work communication. Whether for external or internal communication, it is great for clients who work asynchronously. In fact, most of their clients include those in the tech and product space. 

Their product is useful for tech, sales, and product design teams that need to align with cross-functional teams. Loom is also best for companies that want to tighten their internal feedback loop, demonstrate processes, and get quick updates. 

Loom review dashboard screenshot
Loom screenshot

Educators, coaches, and course creators can also benefit from Loom’s features. The platform makes it easy to create clear, engaging instructional videos that students or clients can watch at their own pace. With features like closed captioning, video chapters, and transcription, Loom helps streamline learning and knowledge sharing.

Finally, to sum up this Loom review, freelancers and consultants who want to build stronger relationships with clients may also find Loom useful. Just like gadgets that boost team connectivity, like the Deeper Connect Pico, the global workforce can benefit a lot from Loom. Personalized video updates, walkthroughs, or proposals can set them apart, adding a human touch to digital communication that static emails or text-based reports often lack.

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Entertainment

On The Count Of Three Review

A past-due calling card for actor-director Jerrod Carmichael

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WARNING: This review, and this film, contain discussions of suicide.

A Dark Premise, A Wobbly Execution

“On the Count of Three” opens with a bold premise: two childhood friends make a suicide pact and spend their last day on Earth tying up loose ends. It’s certainly fresh, but what makes “On the Count of Three” feel oddly stale despite its originality?

It’s not that we’ve seen too many comedies about suicide before. It does, I suppose, bear some resemblance to other race-against-the-clock (Good Time) or apocalyptic (Seeking a Friend for the End of the World) comedies. Maybe it doesn’t commit to darkness as much as these comedies; there’s certainly a humanist core deep down here.

But I think we all sort of know why this movie can’t fully work in 2022: it’s a movie Jerrod Carmichael made in 2020. The director and star has seen a long-overdue rise to stardom in these past months after a series of false starts. He’d already had a breakout role in a hit comedy, a sitcom starring vehicle, a special directed by Spike Lee, and a recurring feature on 2019’s biggest album.

Last month, the stars finally aligned. He came out as gay, dropped a smash-hit comedy special, and hosted SNL all in the span of a week. It’s no surprise that Annapurna Pictures quickly moved to release On the Count of Three, which they picked up at Sundance in January 2021.

On the count of three: two men are talking

Here’s the rub: On the Count of Three lacks the self-assuredness of Carmichael’s recent rise. It doesn’t feel like the film, or the version of this film, that he would’ve made today. His performance as both actor and director is good, but held to a certain restriction.

Two Leads, One Day, A Lot of Pain

Carmichael plays Val, a down-on-his-luck laborer who ventures to commit suicide with the help of his recently-hospitalized friend Kevin (Christopher Abbott). 

While there’s a certain comical bleakness to Val’s life—he essentially shovels dirt for a living—there’s an interesting idea of suicidal ideation here. Val’s thoughts of killing himself don’t come from stagnation or trauma, but from dissatisfaction with achievement. He makes his first attempt right after getting a promotion, and we later learn that he had planned to propose to his now-pregnant partner, Natasha (Tiffany Haddish).

As director, Carmichael wisely avoids eating up the film and splits lead duties with Abbott. If anything, Abbott gets the real star showcase here, again proving his dynamic magnetism after a series of weirdo indie turns like Vox Lux, Possessor, and Black Bear.

The Black Comedy Balancing Act

Still, there’s a classic comedic duo chemistry here. Carmichael is the rock around which Abbott orbits. The setup also gives them plenty of opportunities to subvert that dynamic. When Val’s confrontation with his father (J.B. Smoove) gets heated, Kevin has to be the one to pull him back. But, when they come to blows, Kevin’s the one with the tire iron.

On the count of three, Penn and Teller get killed

Black comedy is always a tricky balancing act. Penn and Teller Get Killed is notorious for going all-in on nihilism and failing to connect. I think this film mostly succeeds, but its uncertainty with its own dark philosophy is, again, reflective of a more self-conscious point in Carmichael’s career.

Bleak, But Also Soft Around the Edges

In Kevin’s first scene, he delivers a monologue about how doctors have been trying to fix him since he was eight years old, and if his life was worth saving, they’d have done it by now. Much of the film follows Kevin’s quest to kill a childhood doctor who molested him (played by Henry Winkler). Ultimately, it’s Val who pulls the trigger, but only after he decides to choose life. His decision to choose life only comes after a guilt trip from Natasha, who lays out how he’ll still be guilty in death if he abdicates his responsibility as a father.

All of which is to say, this is in many ways a philosophically bleak movie. But at the same time, the humanism of the direction kind of betrays that philosophy. There are a lot of monsters around the central players here, but the cashiers, receptionists, and other random side characters they meet along the way are given a stark innocence.

That Ending: On The Count of Three

I’m not sure how I feel about any of this. Is it too bleak? Not bleak enough? Or just not made with enough confidence to come out strongly in either direction? Whatever the case, I think this movie hums along perfectly fine. Until the last minute.

For the most part, On the Count of Three is very insular. We’re never not following Val and Kevin, and it takes place over the course of a day that they spend almost completely alone. 

The final shot, which I won’t give away, finally pulls us out. We recognize that Val’s story is one of a million stories, all different, all wrestling with life and death, and all ending in the same rotten place. It’s certainly the most striking ending I’ve seen this year, and it made me think twice about the film overall.

On the count of three: a man with gun

Final Thoughts

When I’m reflecting on this year, I don’t think On the Count of Three will end up one of my favorites. Seeing how far Carmichael has come, this film’s steady, dry lob isn’t the catapult that Annapurna hoped it would be. Still, it’s a perfectly solid film. It’s absolutely worth seeing for its final shot alone. B
On the Count of Three is now playing at Landmark’s Ritz Five and available on digital.

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Reviews

10 Design Pickle Alternatives to Get Even Better Designs

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Looking for an alternative to Design Pickle? We have just the list for you.

Design subscriptions are now popular amongst entrepreneurs, small businesses, and even corporate giants. The model is simple: you pay a flat monthly rate and get as much design help as you need – websites, custom illustrations, branding assets, ad design, packaging design, and more.

In a world where traditional agencies charge exorbitant fees and the freelance market is hit or miss, more and more brands are opting for this simple, comprehensive design solution. If you have no time to vet freelancers for every project and no budget for a team of in-house designers, this might be a perfect fit for you.

We went ahead and ranked the top unlimited graphic design companies in the industry that rival Design Pickle.

1. Penji

One of the top competitors of Design Pickle is Penji. This is because Penji offers a very comparable gamut of design services at a lower price point. Penji is one of the biggest unlimited graphic design providers in the industry and has consistently received strong reviews (4.8 average) across sites like Trustpilot, Facebook, and Google.

Penji stands out for its responsive customer service and exceptional designers. Their user-friendly platform makes requesting designs simple, allowing users to easily navigate and communicate with their designer. Each tier of Penji’s subscription is tailored to cater to diverse requirements, be it ad creatives, presentation designs, or motion graphics, ensuring various types of clients get the most value for their dollar.

Why we recommend:
– Designers are matched to your project based on their skillset and your specific need
– Penji offers logo designs, illustrations, and UX/UI for apps & websites
– Their customer support is responsive and quick
– There are over 100 design services to choose from
– You get access to a Project Manager or Art Director at higher tiers

Price: $499-$1497

2. Superside

Superside is a well-known company offering scalable design solutions that are suitable for brands of various sizes, from startups to large enterprises. Their services are priced significantly higher than other graphic design services, so they’re best for companies with larger budgets.

Why we recommend:
– You get access to a dedicated design team
– They offer static and motion ad creative for testing ads
– They’ve worked with big brands like Google, Shopify, and Meta
– Superside’s video production quality is top notch
– If you run out of design credits, you can order more at any tier

Price: $5,000-$13,000 (50-150 credits)

3. Fiverr

Fiverr is the only non-subscription service on the list, but many people don’t realize that individual freelancers can now offer subscriptions on Fiverr. The platform is famous for its wide range of freelance services at an incredibly affordable price. Typically, Fiverr matches you with a freelancer for a one-off project like a logo or website design. You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.

Why we recommend:
– Fiverr manages the relationship, making financial transactions safer
– There’s no need to waste time or money hiring a full-time designer if you don’t need one
– You can choose from hundreds of designers to find the exact style you like

Price: varies widely (You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.)

4. Flocksy

Flocksy is another unlimited graphic design service much like Penji and Superside. The company has a decent reputation online and offers comparable services to other design subscriptions. However, there are two major differences: They offer copywriting and video editing. Flocksy gives you access to an easy-to-use platform for submitting requests, tracking progress, and communicating with the creative team.

Why we recommend:
– Flocksy offers video editing and copywriting in their two highest tiers
– You can get Zapier integrations at every tier if desired
– They offer a 14-day money back guarantee if you choose not to continue

Price: $499-$1695

5. ManyPixels

Manypixels is another growing company that offers a similar service to Design Pickle at a comparable price. The company boasts clients like Teachable and Buffer. You can also get free stock assets from Manypixels, which is a nice perk to complement unlimited designs.

Why we recommend:
– Have an intuitive online platform for communication and storing files
– Pay monthly, quarterly, or yearly (save 10% quarterly, 20% yearly)
– Get a designated designer at the highest tier and collaborate in real-time

Price: $549-$1299

6. Kimp

Kimp is similar to other graphic design subscription services but offers unique pricing tiers. Unlike its competitors, Kimp provides both design and video services without requiring separate plans, ensuring a comprehensive creative solution. Clients also benefit from dedicated design and video teams, ensuring consistent quality and brand alignment across all projects.

Why we recommend:
– Choose only what you need: video, graphics, or both
– A speedy 2-4 day turnaround for video projects
– Kimp offers a 2-month discount as you’re getting started
– Get free stock video, audio and images in their top tier

Price: $599-$995

7. DesignJoy

DesignJoy came along just two years after Superside and have similar price range. They’re a big name in the design industry because they’ve worked with brands like Google and Verizon. Their standard tier allows you the manage unlimited brands along with unlimited users and stock photos.

Why we recommend:
– Webflow development available on both tiers
– Unlimited users on their higher tier
– You can refer a friend and get 5% monthly recurring commissions

Price: $4,995-$7,995

8. Delesign

Delesign has existed since 2017 and has leveled up its services each year. For the same price as many others on the list, Delesign also offers 2D animation videos. We’re not sure of the quality, length, or requirements, but this is a great bonus for brands that want to incorporate it.

Why we recommend:
– 2D animation videos are included in the package
– Guarantees quick turnaround times for initial drafts: 24 to 48 hours
– Zapier and Slack integrations on every plan

Price: $599 – $1799

9. No Limit Creatives

Roughly the same age as Delesign, No Limit Creatives is another design services that has grown in notoriety in recent years. They’re unique in that they offer 4 tiers for graphic design while most offer 3. Like Kimp, they have a tier for graphics and video, and each tier allows a different number of requests at a time. Their lowest price tier uses design credits much like Superside’s model.

Why we recommend:
– Get a dedicated design team on 3 out of 4 tiers
– A whopping 3 requests at a time are available at the highest tier
– The highest tier also offers real-time communication through Slack
– NLC provides video editing and video creation

Price: $499-1499

10. Kapa99

Kapa99 is a small company but they compete well with larger competitors like Design Pickle. They’ve been around since 2014 and thus have had plenty of time to perfect their craft. Kapa’s tiers are split into just two: Business and Business Express. Express offers speedier delivery for clients with more pressing deadlines.

Why we recommend:
– They offer a significant discount for the first two months of your subscription
– There’s no limit to how many ‘active tasks’ you can have on your dashboard
– Native Adobe source files
– Canva file delivery

Price: $499-$999

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