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10 Audience Research Tools to Understand Them Better

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Marketing tools get the job done when reaching audiences, driving them to your site, and purchasing your product or services. However, many businesses take their marketing strategies to the next level with audience research. The insights offered by audience research tools are valuable. And it helps marketers create personalized campaigns to entice audiences to their products or services. But which tools should you use? We list the ten best ones!

Audience Research vs. Market Research: What’s the Difference?

The terms audience research and market research are interchangeable. However, there’s a stark difference between the two. Market research covers discussions or insights on market trends and various audiences. Meanwhile, audience research focuses on a specific demographic.

1. SparkToro

Sparktoro screenshot

One of the leaders in audience research is SparkToro. You can rely on SparkToro to give pertinent information about your audiences, such as job titles, education, preferences, hashtags, and language. And they crawl over 80 million pages to get the information you need to understand your audience. They gather audience data from these platforms:

  • Twitter
  • LinkedIn
  • YouTube
  • Instagram
  • Facebook
  • Pinterest
  • Reddit
  • Apple
  • GitHub
  • Medium
  • Vimeo
  • Dribbble

Features:

  • Know your audience with actionable insights
  • Get contact info of potential leads or customers
  • Track metrics and improve marketing campaigns

Pricing:

  • Free
  • Basic – $50/mo
  • Standard – $150/mo
  • Agency – $300/mo 

2. Ask Your Target Market

atym screenshot

If you want another audience intelligence tool, Ask Your Target Market is one option to consider. They have an all-encompassing tool to understand your market, improve your brand and product, and craft better marketing campaigns. If you want to use this as your primary audience research tool, expect these features:

Features:

  • Know consumer decisions
  • Ask consumers with surveys
  • Learn more about consumer purchase behavior

Pricing:

  • Lite- Free
  • Plus – $150/mo
  • Max – Custom

3. Audiense

audiense

Get ahead of competitors with the help of Audiense. The UK-based audience research tool has two solutions to help brands optimize their marketing strategies: Audiense Insights and Audiense Connect. This tool is ideal for businesses learning more about their Twitter audience. But Audiense Insights provides a comprehensive overview of your audience.

Features:

  • Audience segmentation
  • Provides personality insights and recommendations on what content to reach your audiences
  • Benchmarking and reporting

Pricing:

  • Free
  • Audience Intelligence – £1199/mo (~US$1,500/mo)
  • Twitter Marketing – £39/mo (~US$50/mo)

4. SurveyMonkey

surveymonkey screenshot

You can conduct audience research yourself by using a survey tool like SurveyMonkey. Using SurveyMonkey as an audience research tool is ideal if you have a huge customer base. If you have around 200+ customers, you can understand your customers better with a survey. Plus, you can use their responses to guide your marketing strategy.

Features:

  • Create branded surveys in minutes
  • Link the survey anywhere
  • Get insightful reports based on customer responses

Pricing (Team Plans):

  • Team Advantage – $25/user/mo
  • Team Premier – $75/user/mo
  • Enterprise – Custom

5. Typeform

typeform screenshot

An alternative survey tool to SurveyMonkey is Typeform. With Typeform, you can get a pulse of your audience’s behaviors and preferences through quantitative and qualitative data gathering. Like SurveyMonkey, you can customize your survey with branding colors or templates.

Features:

  • Sync tools such as Google Sheets and Slack
  • Generate more leads
  • Get unlimited responses with the Enterprise plan

Pricing:

  • Basic – $29/mo
  • Plus – $59/mo
  • Business – $99/mo
  • Enterprise – Contact sales

6. BrandMentions

brandmentions screenshot

Social listening is another form of audience research. BrandMentions is one platform for that purpose. You can get ahead of competitors on the platform with the Business Intelligence solution. You can use amazing tools, such as:

  • Hashtag and brand trackers
  • Social mentions
  • Social media trackers

Features:

  • Connect with influencers
  • Reach out to and engage with consumers regularly
  • Supercharge your content marketing with article ideas and high-quality links

Pricing:

  • Growing Business – $99/mo
  • Company – $299/mo
  • Enterprise/Agency – $499/mo

7. AnswerThePublic

answer the public screenshot

SEO platforms or tools can give you insight into your audience too. AnswerThePublic is one of the most popular audience research tools to understand your consumers. With AnswerThePublic, you can search for your keyword and get insights about your customers’ searches, such as:

  • The 5Ws, How, Can, Are, Which
  • Keywords + Prepositions
  • Comparisons
  • Alphabetical list
  • Related searches

Aside from those, how can AnswerThePublic help you?

Features:

  • Unlimited daily searches (subscriber-exclusive)
  • Monitor suggestions
  • Organize your searches with folders

Pricing:

  • Free (Limited searches)
  • Monthly – $99/mo
  • Annual – $79/mo
  • Expert – $199/mo

8. Statista

statista screenshot

One underutilized audience research tool is statistics. And there’s no better source for updated statistics than Statista. The market and consumer data website offer insights into any industry or demographic. You can find trends and consumer behavior patterns. But here are other services that Statista offers:

Features:

  • Customized reports and analysis
  • Use AskStatista for quick but comprehensive analyses
  • Access to eCommerceDB to get customer insights about consumers

Pricing (Single Accounts):

  • Free
  • Starter – $39/mo/billed annually
  • Project Account – $1950 (billed once)

9. SimilarWeb

similarweb screenshot

SimilarWeb is a comprehensive platform guaranteed to optimize your marketing and sales campaigns. One of its main features is the market intelligence tool, giving you an idea of your market and audience. 

With their Audience Analysis tool, you can build and segment audiences. Plus, get more insights through behavior and trends. In addition, they promise to help you get ahead of competitors with these other components.

Features:

  • Market analysis
  • Benchmarking
  • App intelligence

Pricing:

  • Free
  • Research Intelligence Premium – Talk to a product expert

10. Buzzsumo

buzzsumo screenshot

Although Buzzsumo is a content marketing tool, you can still learn more about your audience on their platform. You’ll know more about trends and updates in their Monitoring solution. Plus, you can monitor who mentions your brand. This allows you to understand who’s interested in your business. And those who you can still reach.

Features:

  • Track and get alerts for keywords
  • Get updates on new articles about your business
  • Monitor links

Pricing:

  • Free
  • Pro – $99/mo
  • Plus – $179/mo
  • Large – $299/mo

Final Thoughts

Many audience research tools have hefty price tags. But it’s worth investing in considering the information you can obtain about your audiences. However, if those are too pricey for your taste, there are budget-friendly solutions that could help you better understand your audiences.

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Technology

10 Best Affiliate Tracking Software

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Affiliate tracking software is an essential tool for anyone who is looking to build an online income stream. It enables you to track sales and commissions, calculate payouts, and manage your affiliate program.

With so many available options, finding the best affiliate tracking software for your needs can be overwhelming. To help you make the right decision, we’ve compiled a list of the top ten best affiliate tracking software. Each of these programs is feature-rich, intuitive, and reliable, so you can be sure you’re getting the most out of your affiliate program. Check out this list and take your pick.

1. CrewFire

CrewFire screenshot

CrewFire is an affiliate software for small business firms and big companies alike. Since the app allows brand ambassadors to get rewarded for every transaction they make, using this software could motivate your content creator partners. In addition to that, this app also lets users track conversions to know who are the best ones bringing in traffic and making sales. 

Features:

  • Clean, user-friendly interface
  • Reward system with shop discount, profit split, and more
  • Direct payments through ACH and PayPal

Pricing:

The cheapest package is $1,000 per month, which allows up to 500 ambassadors and two admins.

2. Refersion

Refersion screenshot

Next on our list of affiliate tracking software options is Refersion. This app allows for promo campaign management and allows the user to set customized commission amounts based on certain products. 

Features:

  • Mass payment options 
  • Customized commission rates depending on the product

Pricing:

The cheapest plan is $99 per month for up to 50 monthly order conversions.

3. We Can Track

We Can Track screenshot

If you’re looking for a top affiliate tracking software that offers a free trial, check out We Can Track. What makes this app unique are the actionable insights it provides by integrating various data into one material.

Features:

  • Integration with Google Ads, Google Analytics, and Facebook Ads
  • Easy-to-use affiliate dashboard 

Pricing:

The cheapest plan is around $61 per month for 20 network accounts and 500 transactions.

4. Impact

Impact screenshot

Impact is an affiliate marketing app that describes itself as “one platform to manage a complex universe of partnerships.”

Features:

  • Data visualization and deferred deep linking
  • Marketplace to connect with and directly recruit media partners

Pricing:

Impact’s rates aren’t available on their website, but you can contact them to get their pricing details.

5. Peerclick

Peerclick screenshot

Peerclick is an affiliate tracking software open source version that allows users to track their campaigns. In addition to that, this app aggregates data in one place, offering summarized info for sound decision-making. 

Features:

  • Data that allows for optimized ads and A/B testing
  • Affiliate program scaling for maximum profits

Pricing:

The cheapest package is $99 per month.

6. Tune

Tune screenshot

Tune offers affiliate marketing software built for individuals or firms who want to establish their affiliate network. 

Features:

  • Flexible SaaS platform to manage marketing partnerships
  • Mobile and web use

Pricing:

The cheapest package is Bootstrap, which costs $599 per month paid annually.

7. UpPromote

UpPromote screenshot

If you’re looking for free affiliate tracking software, check out UpPromote. The free plan offers basic features, but you’ll need to upgrade to paid packages to get upgraded features like access to an affiliate marketplace and running multiple programs. 

Features:

  •  Customizable affiliate registration form
  • Tracking by coupons and affiliate links

Pricing:

They have a free plan that includes all the basics for starting an affiliate campaign.

8. Trackdesk

Trackdesk screenshot

Next on our list of affiliate marketing platforms is Trackdesk. This app features superb UI/UX, making it a favorite software for SaaS, eCommerce, and Startups.

Features:

  • Automated procedure, including recruitment to sales conversions.
  • Real-time data on partners’ performance and campaign progress

Pricing:

Subscription costs $149 per month with a 14-day free trial.

9. Everflow

Everflow screenshot

Though Everflow is not a free affiliate marketing software, it allows users to manage its partnerships and track progress all in one platform. The app’s features make the investment worth it.

Features:

  • Consolidated reports on influencers, affiliates, and strategic partnerships
  • Integrations with Salesforce, Shopify, Facebook, and more

Pricing:

Everflow’s Core plan costs $750 per month.

10. Tradedoubler

Tradedoubler screenshot

Last but not least on our affiliate software list is Tradedoubler. This app empowers advertisers and publishers alike to grow their business with tailored performance solutions based on specific needs.

Features:

  • Ability to create and run a user’s own affiliate network 
  • Control over each campaign

Pricing:

Tradedoubler’s rates aren’t available on their website. You’ll need to get in touch with them to get their pricing.

FAQs about Affiliate Tracking Software

How do I keep track of my affiliate programs?

You can keep track of your affiliate program by using software that will monitor the conversions made by affiliates’ audiences. These apps help content creators monetize and allow marketers to track conversions and commission pay-outs.

What is an affiliate tracking ID?

An affiliate tracking ID is a URL containing the username or ID of the partner. Brands use this to track affiliate performance as well as the traffic that the affiliate partner sends to the brand’s site through the program.

How do you track the success of affiliate marketing?

There are various factors to consider to gauge the success of an affiliate program’s success. These factors may include the number of clicks, conversion rate, return on ad spend, cost per sale, and more.

How to Pick the Best Affiliate Tracking Software

Dealing with a hundred affiliates would be quite tricky, if not impossible. That said, software made for that purpose will save you time and energy. Most of all, an app will help prevent mistakes such as paying the wrong partner or sending out the wrong amount.

So, how do you pick the right software? The best affiliate tracking software for you will depend on your individual needs and objectives. For example, if you’re running a large-scale, multi-channel affiliate program, you’ll need a program that can handle the extra volume. You’ll also want to consider the following:

  • Type of program. There are two main types of affiliate tracking software: hosted and non-hosted. Hosted software is cloud-based, which means you don’t need to install it on your computer. It’s also crucial to note that non-hosted software requires installation and maintenance.
  • Ease of use. Affiliate tracking software is not one-size-fits-all. Choose a program that is easy to use, so you don’t get overwhelmed.
  • Security. Make sure your affiliate tracking software is secure. Hackers can get access to your program and steal all of your data, including affiliate information and sales figures.

Whether you’re just starting out or already have a successful affiliate program, a tracking app is surely one of the tools for entrepreneurs that will fit your needs and help you maximize profits.

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Technology

10 Best White Label Marketing Tools

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White labeling can be an invaluable asset to any modern business. It allows companies to save time and money while building their brand and increasing their reach. Finding the right tools to help manage your white-label marketing tasks is essential. 

Whether a small business or a large enterprise, white-label marketing tools can help you make the most of your marketing initiatives. These tools are designed to help you maximize your ROI and streamline your marketing efforts, from creating custom landing pages and tracking analytics to automating email campaigns. 

What is White Label Marketing?

White labeling is a marketing strategy that allows companies to rebrand and resell products created by other companies. These products could be software, SaaS solutions, or other digital products. White labeling is a great way to create additional revenue streams, but it can also be used to help build your brand. 

Within the context of white labeling, a “white label” product or service has been created and branded by one company but then resold (usually in a slightly modified form) by another company to look as if it had created the product itself.

Now that we’re all on the same page, here are ten white-label marketing tools you may want to explore as you build your brand.

1. Metrics Watch

Metrics Watch screenshot

First on our list of tools is Metrics Watch. This tool allows you to create awesome marketing reports quickly without requiring your clients to download PDF files or log into a third-party dashboard to access data. So, how do they get their reports? Simple – they receive them by email, allowing them to view the info they need straight from the email body.

This tool can integrate data from Adwords, Google Analytics, Instagram, Facebook, and more, making it an efficient way to check comprehensive data.

Pricing: Their packages range from $29 to $100 per month, with a free trial included. 

2. ActiveCampaign 

ActiveCampaign screenshot

Next on our list is ActiveCampaign – a platform that offers customer experience automation. Active Campaign provides CRM and marketing tools that allow ventures to reach prospects, nurture audiences, convert leads, and grow their market. That said, their tools make it easier to run marketing campaigns, and the automation part allows clients to save money. 

Pricing: ActiveCampaign plans range from $29 to $149 per month. 

3. DashThis

DashThis screenshot

DashThis is one of the white-label marketing tools that offer automated marketing in the blink of an eye. This tool allows entrepreneurs, ventures, agencies, and freelancers to bring all the data they need into one dashboard. That said, you can connect the platform to over 34 integrations and have a custom data manager.

Pricing: The platform’s plans range from $33 to $339 per month.

4. SEMrush

SEMrush screenshot

SEMrush is one of the white-label marketing tools that provide marketers with capabilities to improve off-site and on-site web optimization. In addition to that, they also help clients with competitor analysis and perform keyword research, which is crucial in SEO. Though learning how to navigate the platform can take some time, it provides detailed website audits and platform requires clients.

Pricing: A pro account costs $119.95 per month, which includes five projects, 500 keywords to track, and 10,000 results per report.

5. Whatagraph

Whatagraph screenshot

If you’re looking for a tool to allow your marketing agency to create and send superb marketing reports in minutes, check out Whatagraph. This app builds reports from various platforms (such as Hubspot and Semrush), social networks (Facebook, Twitter, and Instagram), as well as Google services (Ads, Analytics, and Sheets. In addition, it allows users to plug in marketing data with over 40 native integrations.

Pricing: The app has a free trial, and their plans start at $139 per month.

6. Page One Power 

Page One Power screenshot

Page One Power is an awesome tool for firms looking for link-building and content services. They take pride in building links that drive search engine rankings and creating search-focused and strategic content to earn keyword rankings. In addition, clients get a project manager with whom they can consult.

Pricing: Rates for high-quality links can vary depending on the client’s niche, needs, and time period. You can access up-to-date pricing from their website. 

7. Awario

Awario screenshot

Wouldn’t it be awesome to have a fly on the wall every time people talk about your business? Awario is a white-label marketing software and platform that allows clients to track the conversations about your venture. These convos include those from reviews, forums, blogs, news, videos, and of course – social media. This platform crawls more than 13 billion web pages every day, allowing you to keep track of what people are saying about your business.

Pricing: Awario’s plans range from $24 to $249 per month. 

8. OptinMonster

OptinMonster screenshot

If you’re looking for a platform that will allow you to convert and monetize website traffic, try OptinMonster. This powerful popup tool offers websites to display pops triggered by factors such as time spent on a page, inactivity, and even how far the visitor has scrolled through. They also offer visually-stunning offers that allow for customization.

Pricing: Plans range from $9 to $49 per month.

9. Mention

Mention screenshot

Mention allows clients to listen to their audience, monitor the web, and manage social media. With this platform, you can pinpoint important convos about your brand, including press articles, forums, review sites, and more. It also allows you to easily create, schedule, and publish social media posts in various channels.

Pricing: Plans range from $41 to $149 per month.

10. SEO PowerSuite

SEO PowerSuite screenshot

Last but not least on our list of white-label marketing tools is SEO PowerSuite. This is one of those tools for entrepreneurs that offers an all-in-one easy SEO toolkit that integrates backlinks, rankings, on-page SEO, and more. It also features tools for keyword research, content editing, PPC ads optimization, and backlink checkers. As a bonus, it also features an intuitive interface that’s easy to navigate, even for newbies.

Pricing: SEO PowerSuite has a free version as well as paid packages ($299 per year for professionals and $499 per year for enterprises).

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Technology

Level Up Your Marketing with These 10 Content Marketing Tools

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Are you a new business interested in trying content marketing? It’s your best shot at educating your target audience about your new product or service. But content marketing requires careful and thorough planning from keyword research to promotion. That said, you need the aid of handy content marketing tools to achieve success. Scroll down below to see which content marketing tools made the cut.

Types of Content Marketing Tools

There are various content marketing strategies, such as blogging, email marketing, video marketing, social media marketing, and more. That said, if you’re tackling different marketing types, you need assorted tools to make your content marketing strategy work.

 But what types of tools do you need?

  • Analytics
  • Management
  • Creation (writing blogs or copy, graphics, and videos) and editing
  • Publishing
  • Promotion

1. Google Analytics

google analytics screenshot

Analytics tools are important in any content marketing strategy because you need to track metrics, such as click-through rates and impressions. Plus, it’s a tool to improve your content and help your content rank. Google Analytics is one of the must-have content marketing tools because you’ll understand customers better. Plus, you can integrate other Google tools to optimize your marketing strategies.

Features:

  • Automated actions to ensure growth
  • Reporting tools to give you insights on acquisition, conversion, and monetization
  • Exploration tools to understand customer behavior

Pricing: Free

2. Hubspot

hubspot screenshot

If it’s a comprehensive content marketing tool you need, you can rely on Hubspot. More than 150,000 customers love using Hubspot to optimize and automate their content marketing efforts. Plus, users can access the Hubspot Academy to learn more about content marketing and get ahead of competitors.

Features:

  • Manage your content and get more leads
  • Creation of landing pages, social media posts, and ads
  • Monitor your ROI

Pricing:

  • Free
  • Starter – $50/mo
  • Professional – $890/mo
  • Enterprise – $3600/mo

3. SEMRush

semrush screenshot

If blogging is your primary content marketing strategy, a keyword research tool is essential. A highly-recommended tool is SEMRush. It’s packed with features to optimize your content to drive traffic to your website! Aside from keyword research tools, they also offer SEO, link building, and website monetization features.

Features:

  • Keyword overview and manager
  • Organic research, insights, and traffic
  • Monitor the keywords your competitors are ranking for

Pricing:

  • Pro – $119.95/mo
  • Guru – $229.95/mo
  • Business – $449.95/mo

4. Trello

trello screenshot

If you want a simple content marketing management solution, Trello is the best option for you. Millions of users love the kanban board tool for ease of use and organizational purposes. With Trello, you can keep track of your ongoing marketing campaigns. Plus, you can create an editorial calendar to plan your posts.

Features:

  • Organize your workflow with columns
  • Identify new tasks with cards
  • Collaborate and communicate with your teammates on the cards

Pricing:

  • Free
  • Standard – $5/mo
  • Premium – $10/mo
  • Enterprise (starts at 50 users) – $17.50/mo

5. Clipchamp

clipchamp screenshot

Our first video marketing content creation tool on this list is Clipchamp. Many hail Clipchamp as one of the best video marketing software for beginners. You don’t need experience when creating videos on their video editor. And in a matter of minutes, you can create and publish a video! But how can Clipchamp supercharge your video marketing efforts? Here are its other awesome features:

  • Customize video templates
  • Add AI voiceovers
  • Make videos engaging with filters, transitions, and graphics

Pricing:

  • Free
  • Essentials – $11.99/mo

6. Google Docs

google docs screenshot

Here’s another Google product on our content marketing tools list. This time, it’s a word processor to compose your content or copy. Google Docs is one of the best content writing tools. As a Google product, you can write, save, and access your content anywhere with Google Drive. Plus, you can also consider Google Docs to take notes before writing your blogs.

Features:

  • Collaboration tools via chat or suggestions
  • Write hands-free with voice typing
  • Track document changes

Pricing: Free

7. Penji

penji screenshot

Any content marketing strategy isn’t complete without visuals. In fact, posting visuals on social media increases engagement rates. Plus, it’s easier for your target audience to remember content with visuals. That said, many marketers spend around two to five hours creating visual content. 

But you can save time and money by subscribing to a graphic design service like Penji. The unlimited graphic design service is ideal if you have a high volume of visuals.

Features:

  • 24 to 48-hour turnaround
  • Unlimited revisions
  • Built-in communication and revision tools

Pricing:

  • Pro – $499/mo
  • Team – $699/mo
  • Daytime – $999/mo

8. Grammarly

grammarly screenshot

Typographical and grammatical errors are a no-no in your written content. Before you publish and promote it, editing your copy or content is a MUST. An editing tool, like Grammarly, should be part of your content marketing arsenal. With Grammarly, editing your work takes a few minutes, making you feel confident in your copy or content before publishing it.

Features:

  • Correct grammar and word use
  • Suggest tones
  • Rewrite your sentences for clarity

Pricing:

  • Free
  • Premium – $12/mo
  • Business – $15/mo/user

9. WordPress

wordpress screenshot

What’s the use of writing a blog if you don’t have a platform to publish it? WordPress is an excellent platform for building a website and posting your blogs. Posting your blogs on WordPress can help you generate more leads and increase brand awareness.

Features:

  • An intuitive and drag-and-drop editor
  • Export content
  • Integrate plug-ins like Yoast and Elementor

Pricing (billed annually):

  • Free
  • Personal – $4/mo
  • Premium – $8/mo
  • eCommerce – $25/mo

10. MeetEdgar

meetedgar screenshot

Don’t waste your content marketing efforts without a content promotion tool. Rounding out our list is MeetEdgar. With MeetEdgar, you can schedule social media posts on Twitter, LinkedIn, Instagram, Facebook, and Twitter. Over 5,000 users have found success with MeetEdgar. But what else can it do?

Features:

  • Repost your social media content at a later time
  • Monitor your metrics
  • Drive more traffic to your site by growing your audience on social media

Pricing:

  • Eddie Monthly Plan – $29.99/mo (suitable for freelancers and side hustlers)
  • Eddie Monthly Plan – $49.99/mo (suitable for small businesses and entrepreneurs)

Final Thoughts

Planning your content marketing strategy can be a challenge. After all, you must consider written content, visuals, schedules, and more. However, it is manageable thanks to reliable content marketing tools. The tools listed above are ideal for businesses new to content marketing or those on a budget.

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