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Marketing Tactics That Might Be Scaring Your Customer

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scary marketing tactics

Scaring away customers is a real fear among businesses. When you’re an entrepreneur, the goal is to attract customers so that you can convert them into sales. Unfortunately, there are online tactics that could be keeping your leads from converting into sales. Samsung’s exploding Galaxy Note 7 is a big blow to the cellphone giant. Volkswagen’s dubious emission results have resulted in losses for the company. These two are just a few examples of marketing gone wrong. Here are some marketing mistakes you could be making.

 

Unfriendly Web Design

When a new customer lands on your website, you want it to be easy for them to figure out how to navigate it. According to research, unfriendly web design is one of the reasons why customers do not linger on your website. To avoid dissatisfied guests, make sure that everything is easy to find. It is also best to have a FAQ section so that common questions can be answered easily. Make your call to action button clear and attractive. Prices and description of products should also be clear to avoid confusion.

 

Not Mobile Friendly

As the use of smartphones becomes more widespread, people are going to access the internet more and more using these devices. If your website is not mobile friendly and slow to load, your customers might get impatient and visit your competitor’s website instead. Studies show that your website has to load in less than 5 seconds, or the customer leaves and goes somewhere else. Mobile ready websites are essentially pared-down versions of the original, which makes them load faster and fit in smaller screens.

 

Complicated Password Requirement

Most e-commerce sites require customers to register in order to facilitate the purchase process. Many customers are alright with this because having an account gives easier access. The problem is when you require your customers to give complicated passwords. Customers appreciate the security, but this is a double-edged sword. Your customers will forget passwords that are too complicated. One way to combat this is to use social media logins. This way, they have fewer passwords to remember and can share purchases on social media, which for you is a form of free advertising.

 

Poor Delivery Time and Options

One of the reasons why people shop online is the convenience. Free shipping is a good way to tempt customers, but studies show that fast delivery time outweighs it. Remember, online shopping is all about convenience.  A study from Dotcom Distribution states that 87% of online purchase decision is based on delivery time. Offer good and reliable delivery if you want to keep customers.

 

Inadequate Customer Service

Sometimes, the sale is not finished once the customer receives the item. There are instances where they will need additional information or assistance. Make sure you have live chat support, telephone support or even email. You might not need all of them but your customer might need 1 kind. Customers want a variety of choices for customer service. Remember that you want your customers to have a good experience when visiting your website because a bad experience could permanently turn them off.

Taking care of existing customers and attracting new ones is the very reason why businesses engage in marketing. Reinvigorate your marketing strategy by considering the tips stated above.

Business

OpenStudio – Business Management All-In-One

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We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this. But have you heard of OpenStudio? No? Well, allow us to make a proper introduction. 

OpenStudio helps you centralize all the applications and services you may need in order to run a business. 

Some of the top features offered by OpenStudio are necessary in order to run a business but haven’t necessarily been rolled into one package. Things like IT Protocol/Document Management create a shared workspace to save your important documents for future consultation. 

Or perhaps you may find the Permissions and Authorization Management feature useful. You can decide which permissions and applications every member can access. 

OpenStudio offers the following services: 

  • Surveys
  • Content Management
  • Task Management
  • Ticketing
  • Alerts
  • Document Management
  • File Sharing

There are other similar services, but none of them are as neatly packaged and formatted as OpenStudio. Running a business doesn’t have to be complicated. All you need should be at your fingertips. A custom environment to manage your team, your finance, your documents, and your customers? Sign us up.

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Business

Archbee Is Here To Centralize Your Company Data

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If you could describe Archbee in two words they would be: “documentation specialist.”

Founded in 2018 with $1 million in funding. Archbee is a knowledge base platform for technical teams to create, structure, and share documentation internally and to customers. 

The software provides a set of customized tools for software developers. This enables everyone in the business to organize key information and intelligence in a single hub. That’s a benefit of colleagues and customers, both present and future. 

Meet Dragos

In an interview with Forbes, founder and CEO of Archbee, Dragos Bulugean stated: 

We are talking about the knowledge that makes your business what it is. Archbee is meant to be the one-stop-shop for the documentation needs of software companies.”

“Businesses are in a rush to create products, launch them faster, and be the first to market. An important part of creating a product is its catalog or index – in essence, the ‘how to’ guide.’”

“It is this often neglected task that Archbee is making it easier to create. It is not just a product manul but a central knowledge base and the true front of knowledge which is making an impact on commercial metrics – helping improve onboarding time for customers, reducing the number of support tickets and, importantly, making the products understood by users.”

“We’re focused on helping any company that builds software to create collaborative spaces which are accessible to all and easy to use.” 

This long-awaited platform offers editing, document collaboration, Slack integration, file storage, and other related services. These features, in turn, enable engineers to disseminate real-time information about planning on their construction team. 

When you have a software as innovative as Archbee, it frees time up for developers and engineers. That way they’re able to spend more time in “deep-work” mode and solve more challenging problems that require full attention. 

In short, with Archbee, you can centralize all of your information in one place.

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Business

Meet The World With Memrise

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All over the world, around 60-75% of people speak at least one language. People who speak more than one language report improved memory, problem-solving, critical-thinking skills, enhanced concentration, and more. So, if you speak more than one language, you essentially have an improved brain. If you want to join this crowd, Memrise may be the most effective option out there. 

One of the things that had kind of caught my attention was that psychology around how we learn languages.

Ben Whatley, Co-Founder and CPO of Memrise, learned French the way most of us learn a second language. We’re given the rules of the language, the grammar, how to speak properly. But there’s a flaw in that approach. 

I would go to France and I couldn’t speak a word. I wanted to understand why that was.

“That was a light bulb moment.”

The way we’re taught language is from the left brain perspective as opposed to the right. The left brain involves analytics, reading, and writing. The right brain involves creativity. If you need a metaphor to help you out, the left brain is the uptight, brilliant nerd and the right brain is the hippie-dippie artist.

Whenever you’re learning a language, you may often hear that the best way to learn is to immerse yourself in it. If you’re learning Spanish, spend a month in Mexico City. If you’re learning Japanese, take a trip to Tokyo. And so on. The grammatical approach to learning language has its value, but it’s the colloquial experience that truly helps imprint 

Whatley and fellow Oxford classmate, Ed Cooke, founded Memrise in 2010. Cooke, a Grand Master of Memory, had combined his skills with Whatley’s observations and ideas. They conceived of a new method of language learning. One more in line with immersion than grammar. 

We’ve been gradually and daringly evolving the product to bring more and more of the richness of real-world content into the course of our ongoing experience.” 

In 2016, we did a tour around Europe on a double-decker bus to collect a video dictionary of all the European languages. 

“Tens of thousands of short videos of native speakers [speaking] in context.

While other language learning apps like Duolingo or Babbel have computerized voices, Memrise has actual recorded voices.

That kind of got baked into our core algorithm – namely naturalistic accents, idioms, phrases as they’re spoken in the real world, not sort of in the kind of academic sense, but a kind of multi-dimensional learning.” – Cooke

Most everyone really wants when they’re learning a language is they’re learning it to connect with other people, to be able to read what other people mean and to be able to express themselves to other people.” – Whatley

Speaking Spanish to your teacher versus speaking to a coworker is notably different. Your teacher will have you say “poco” to mean “little” when your coworker will make fun of you for sounding too proper. Memrise would teach you that “poquito” is the casual way to say “little.” 

Memrise is disrupting the academic dominance of language learning by focusing more on practice than technique. How many native English speakers do you know that speak perfectly grammatical English? 

Let’s take “you all.” In the south, you’ll here “ya’ll.” But in Pittsburgh, you’ll hear “yinz.” Do you think ESL teachers are noting things like that? Probably not. Memrise, however, does focus on this more casual ways of speaking because they have a stronger understanding of how the human brain functions and how we communicate with one another. 

One interesting feature you’ll find with Memrise but not any other language learning app are Zoom conversations. These are free rooms where you can hop in and speak, say, Spanish with other people. Instead of traveling to Mexico City to immerse yourself in the Spanish language, you can log into Zoom and speak it with other speakers. 

It’s live person to person – it’s not a lesson. It is just about trying to use whatever language skills you’ve got in your in your bag. Just try and get it out there and use it, because that’s what happens when you are actually in a country.” – Whatley

The aspiration is to make it as fun as being in the country.” – Cooke

It’s never too late to learn a language. The pleasure of learning and speaking a new language is immeasurably rewarding. As Memrise says on their site, “learn and language and meet the word.”

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