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Growth Hacking

10 Tools To Help Create Better Content

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create better content

Producing good quality content is a challenge for many bloggers and content marketers. Blogs that have good content have better following which can help boost credibility and sales. Coming up with a good topic to write about on a regular basis can be difficult because you need to keep readers engaged and in order to create a high volume of quality content, you need the right tools to make you efficient. Here are some tools you can use to create better content for your newsletters and blogs.

1. Headline Tools

Yes, it’s only a few words but it can make readers read the whole article or close the tab. Writing the correct headline means getting better traffic compared to the wrong one. Some of the best and easy to use online tools include Title-Generator.com, CoSchedule.com a headline analyzer and Portent.com’s title maker.

2. Topic Generator

Coming up with ideas for engaging high quality content can also be hard. Luckily, tools like Hubspot’s Blog Topic Generator is free and easy to use. You can also Portent.com. It does not only give title suggestions but content strategy too. ContentIdeaGenerator.com helps you come up with ideas for blogs, articles, Tweets, press releases and many more.

3. Evernote

Evernote is not just for note-taking. You can also utilize it to make better content by using it to save posts and pages that have great research or ideas for posts you can refer to later. This is better than bookmarking because you can add your personal notes like “idea for next blog” or “great statistic for reference”.

4. Google Docs Research Tool

Fans of Google Docs already know this. Activate the research panel by going to Tools > Research or pressing  Ctrl + Alt + Shift + I.  A research panel will pop out and you use this to research Google for any resource. It can also be used to insert links to your post.

5. Infographics

Infographics are useful in a blog because they convey complex data in visual form that is easy to understand to help you create better content. You can create and insert infographics to your blogs and articles by using Piktochart or infogr.am

6. Interactive Content

If you want to increase readership, try putting in some interactive content to your blog. Interactive content are essentially clickable images. For instance, you can have different images when readers hover their mouse on a certain part of the image. You can try Thinglink for this to help create better content.

7. Memes

If you’ve been using the internet during the last few years, you’re probably familiar with the meme. Generally, it is a picture with big text that represents internet culture. Memes are popping up in blog posts lately because they are easy to make, very visual and casual. Plus, they are amusing and funny. Make a meme by clicking Memegenerator.net.

8. Slideshows

Many people get intimidated when they click on a blog and see how long it is. While it is important to give readers important information that they can use, you also have to create better content and make it engaging so that you won’t bore readers out of their minds. One way to do this is by presenting important points by using a slideshow. But don’t worry because there are tools like Haiku Deck that will help you crate slideshows like a pro.

9. Scrivener

Blogs are usually short and sweet. However, there are times when you need to impart more so your content is longer than usual. For this kind of task you need Scrivener to compose and structure long documents. This tool is usually used by novelists and writers but bloggers can also use it to structure ideas, take notes, view your research as you write and compose constituent pieces of your text. In other words, it is an all around tool that consolidates separate tools in one application.

10. Word2CleanHTML

Most bloggers and writers use Google Docs or MS Word to compose their work. The problem happens when you paste content to WordPress and hell breaks loose. Suddenly there is too much spacing or the link is not working or the bullet points are not aligned. In some cases it can take time to sort through the chaos of your (mutilated) work. Word2CleanHTML converts your MS Word or Google Doc into HTML. Just paste your content, click “generate” and you can now paste clean HTML code directly to your WordPress for better and cleaner results.

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Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From

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public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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