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Marketing Trends You Need To Be Updated On

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2017 marketing trends

We have accomplished a great deal in the marketing industry this year, and there is more expectation for this year. Every year, new players come to play and change the game forever. Marketing is an industry that will not affect only itself and neighboring sectors, but it changes everything. It changes how business takes place, wherever you are.

Last year we have seen the glimpse of new trends that will grow and make their mark this year. This year, most brands have embraced the customer experience model throughout the corporate world. It was implemented to create excellent user experience by connecting with empathy for all products as well as the service industry.

Will this remain or grow into something more? Ad blockers have come as a relief to counterface marketing, but will it make an impact or will the advertisers grow and just adapt? Some of these trends will fade, but others you will have to face. It is better to be prepared than take a risk that affects your business for years to come.

These 6 marketing trends you need to stay on top of if you’re a marketer. 

Augmented reality

Virtual and augmented reality took over a part of the industry this year. We witnessed the hyped gaming craze of Pokémon Go in the summer of 2016. It turned many heads to the possibility of the use of augmented and virtual reality in the marketing industry. Marketers, application developers, and consumers are excited for its potential use in retail, tourism, advertisement, IT, and for local markets. Augmented reality will make it easier for companies to interact with their customers face to face and bring the user experience at a different level.

Google has announced Daydream and plans to build android operating systems into it with hardware and software. This will change not just the way phones are used, but also the ways consumers will connect with each other, the world and companies.

Live interaction

The idea of interacting with the audience live has been around for ages, which is why we have world tours, live performances, and shows with a live audience. This year live interaction turned to social media, with Facebook and Twitter’s live feed and YouTube Live, changing the idea of interaction with their beloved stars. Currently, the idea works great at a smaller level for chat sessions, but there have been technology failures when trying to implement the same idea on a larger scale. The Grammy Awards faced streaming failure, which caused a lash-out on social media by the eagerly anticipating viewers.

This year is bound to fix the technological backlog and make it easier for everyone to access the platform. Talented companies and individuals will come up with amazing and creative ways to use this platform to connect with their audience. It could be the next social media craze that picks up within days or even hours over the globe.

Video content

The only remaining connection among users and providers was through videos. We always have contact with the company in person, then came distant conversations through text and email support systems, the availability increased through a medium of audio phones and now you can even connect to your consumers through video content. The video trend bloomed in 2016 and brought developments like immersive videos. The viewing experience will change in this year with 360-degree videos. Quick adopters to this tech will be seen in retail, real estate, tourism. A new platform like YouTube 360 is already in the making and will change the way everyone sees and engages in video content.

Bring back the old strategies

Brands tend to view its social presence and viewability as a measure of its success. It is high time that brands come back to the importance of business objectives, its user experience and its reliable measures like subscriptions, purchase, and downloads.

Performance-based measures will bring the companies a balanced structure of the brand image and brand performance. This will also help declutter some of the most saturated markets and bring more opportunities to the survivors.

Influencer marketing

We have seen the beginning of influential marketing during the second half of the last year. With YouTube, Snapchat, and Instagram at its peak, these platforms have created a huge amount of influencers that connected directly only to the required target audience.

With a direct link, it was only a matter of time before marketers exploited the potential market. The new generation stars a.k.a. the internet starts are just as famous and come from different backgrounds that cater to different target segments.  These influencers are tied to a relevant audience and can benefit both brand and celebrity influencer.

Social Media – not a Strategy

Social media has been perceived as a strategic component ever since the platform was open for marketers to exploit. According to the unconscious changes in industry and user patterns, social media no longer works a strategy. It is a channel on its own used for exposure and awareness, just like any other print and non-print media. Social media works great as a supporting channel for bigger and broader campaigns and is also an uninterrupted contact between the consumer and the marketer.

This realization will change the content used on social platforms and will reshape the marketing strategies, its objectives, and the budgetary contemplation.

These trends have existed before but in a subdued manner. They have a heavy impact through actions taken in the industry and can lead to massive growth when focused on. It is expected for them to grow in the next few years to their full potential. It will be wise for all brands to work with these trends and understand them, as it will be an intense year with new discoveries.

Business

Side Hustle and Self-Employment Are Growing

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tables

COVID-19 has changed every health facility in the US, including the one where Michopoulos worked. Protocols were restructured every day, and telehealth suddenly became a thing. A few months into the pandemic, new business applications soared. Alongside, side hustles are growing. It has already allowed millions of Americans like Michopoulos to work on their phase and generate extra income.

Alexis Michopoulus is a US-based doctor who dreamed of having her own private clinic. No matter where she worked, whether at a primary care center, an urgent care clinic, or a community health center, she was forced to attend to patients every 15 minutes or so. That’s why she couldn’t develop a real relationship with her patients. The clearcut solution was to start her own practice, but she kept putting it off for several reasons. 

With the surprising increase in business, new applications spiked to record highs, soaring as much as 89 percent above 2019 data. And those numbers don’t even count those Americans who have pursued side hustles while keeping their full-time jobs. On Etsy, sales surged by almost 25 percent in 2021. Meanwhile, registrations on the freelancing platform Fiverr grew twice during the past two years. 

“The numbers are remarkable. People see increasing market opportunities, given the new normal we’re headed to.” – Professor John Haltiwanger, University of Maryland. 

Since side hustles are growing, it has also contributed to an era of mass resignations and forced employers to extend more benefits to existing full-time workers. And if the business explosion continues, it could give America a much-needed jolt of dynamism. Haltiwanger said that job creation would be robust and there would be lots of innovation.

From Stagnation To Explosion

Most Americans don’t pursue self-employment, and most businesses have been around for many years. However, there’s a reason economists like Haltiwanger worry about entrepreneurship. It’s vital for the health of the economy in the long run. New businesses create an inequality in the share of new jobs because they hire people with less experience and fewer credentials. But they drive innovation by trying new things. Moreover, they encourage more competition in the marketplace, reducing prices for consumers.

Before the pandemic, America’s startup rate had been a downtrend for many years. In 1984, the rate was recorded at 13.1 percent. By 2006, it went down to 10.1 percent, and in 2019 it was only 8.2 percent. Surprisingly, the pandemic awakened the country from its entrepreneurial inactivity.

At the same time, the number of citizens registering for an employer-identification number skyrocketed. In March 2022, applications for EINs were higher than 40 percent compared with the monthly average in 2019. And that statistic most likely misses the rise inside hustlers, who often don’t apply for EINs. Statistics show there are now at least 3.7 percent more self-employed Americans than before the pandemic.

Will Side Hustle and Self-Employment Explosion Last? 

The big challenge now is how long the entrepreneurial boom will last. Will it weaken once life returns to something close to normality? Or will we consider the pandemic as a turning point for the economy?

At least, the boom in self-employment and side hustles proves that it was wrong to give up on American entrepreneurship that weakened over the past few decades. 

“One of the essential lessons to learn from the pandemic is that there is a lot of motivation for people to go independent,” economist Adam Ozimek told the Business Insider. He also said that it is a matter of the conditions fit for people to start businesses.

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The 8 Sexiest SaaS Companies of 2022 (So Far…)

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Did someone say, Sexy as a Service? No? Too bad. Because here at Owners’ Magazine, we think SaaS are some of the sexiest services out there right now. The deeper society dives into the online world, the hotter SaaS gets. You can think of SaaS as a new kind of infrastructure, like roads and power, but on the internet. 

Companies that are developing their own SaaS technology are building our future one digital brick at a time. To celebrate some of these companies, here is our list of the 8 Sexiest SaaS Companies of 2022. 

So far… 😉

ProtonVPN

Nothing is sexier than quality VPN. This VPN service was founded in 2016 by the Swiss company Proton Technologies (the company behind ProtonMail). They tout a heightened focus on security, a free, no-ad version of their VPN, and a much faster speed as differentiators. In a September 2019 TechRadar review:

ProtonVPN’s network is small, and we had some performance issues during testing. Still, speeds are generally better than average, the apps are well-designed and we have to applaud any genuine VPN which offers a free, unlimited bandwidth plan.” 

ProtonVPN currently has 1,529 servers in 61 countries. They are available for Windows, MacOS, Android, and iOS. 

Linktree

You know what’s not sexy? Not having all of your social media links in one place. Thanks to Linktree, that’s no longer an annoyance. This freemium social media reference landing page was inspired by that very annoyance. It was reportedly created in six hours and had 3,000 users overnight. 

In 2019, Linktree was included on CNBC’s ‘Upstart 100’ list of “brightest, most intriguing, young startups promising to become the great companies of tomorrow.” 

Printify

You ever have a sexy tshirt idea but don’t know where you can get it printed? Worry no more. Printify, founded in 2015, is a freemium printing platform for artists, entrepreneurs, and more who need to produce their designs on any material – apparel, wall art, home decor, accessories, tshirts, even tablecloths. 

Tablecloths? That’s ridiculous. Sign me up. 

Tripactions

Sexy as it is, traveling is a real pain in the ass, no? Tripactions is a software-based solution to those ever-so-troublesome travel management issues. It’s a cloud-based, one-stop-shop for business travel that allows companies to book hotels, flights, and accommodations with zero hassle. 

Book trips, file receipts, modify reservations, track travel itineraries, chat with travel support agents, and reconcile expenses. Only thing that’s missing is a selfie for the haters. 

Shapr3D

The feeling of designing the perfect design is one of the sexiest feelings out there. Shapr3D is a modeling app for iPad Pro that’s way hotter than the competition. It’s a free app – all modeling tools are included within the app itself. It’s perfect for engineers, industrial designers, jewelry makers, 3D hobbyists, architects, and doodlers regardless of their experience in design. 

The Computer-aided design (CAD) industry is expected to blow up in the next few years. So, might want to hop on the Shapr3D train. 

Lokalise

If you want your work team to be at their sexiest, you might want to get ahold of Lokalise. This cloud-based localization and translation management system was designed primarily “for tech-driven teams managing iOS, Android apps, web, games, IoT or digital content, and software in general.

Lokalise is recognized for its “web-based collaborative editor, cross-platform projects and localization options, and plugins.” This hot little app streamlines the translation and localization process and collaboration among developers, designers, translators, and project managers.

Hopin

Zoom may be overdoing it, but Hopin is making video teleconferencing sexy again. Hopin has hosted over 80K events, working with organizers like United Nations, NATO, and Unilever. 

There are customizable rooms and user experiences. That means that hosts can create a number of creative programming. You can hop from room to room like one would at a live exposition. 

Not only that, but hosts will have access to a full suite of analytics to understand which events worked and which did not. 

Recorded Future

You can’t get much sexier than some serious security, right? Recorded Future is an intelligence platform designed to provide active recommendations around security. They specialize in the collection, processing, analysis, and dissemination of threat intelligence. 

By using their special patented machine learning and natural language processing methods to continuously collect and organize data from open web, dark web, and technical sources. These are the security kids you want on your side. 

What do you think are the sexiest SaaS companies of 2022? Is there anyone we didn’t include that you think you should have? Comment below and tell who you think should be included in our list of the Sexiest SaaS Companies of 2022.

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Helix-Tower: Amazon’s New Virginia’ HQ2′

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Here’s the other Amazon forest! The multinational online shopping firm will build a helix-shaped tower dubbed Amazon Virginia HQ2. The proposed infrastructure is complete with tree-lined “mountain” visitors can visit during the weekends. Arlington officials recently approved the construction of the tall building. 

According to a Daily Mail report, Amazon’s second headquarters in Virginia will sit in the middle of the company’s new $2.5-billion campus just across the River Potomac from Washington DC.  

The Arlington County Board unanimously approved the construction of the 350-foot-tall building. The NBBJ designed the building. NBBJ is an American global architecture, planning, and design firm with offices worldwide. 

Amazon Virginia HQ2 Will Dominate the Region’s Skyline

amazon helix

There’s a law that prohibits skyscrapers within the District of Columbia. The Height of Buildings Act of 1910 was approved by the 61st United States Congress on June 1, 1910, to limit the heights of buildings in DC. It generally bans building heights along residential streets to 90 feet and along commercial corridors to the width of the street’s right-of-way or avenue on which a building fronts, or a maximum of 130 feet, whichever is shorter.

The Amazon building will be one of the tallest structures in neighboring Arlington County. The Helix will dominate the region’s skyline from some vantage points like no building other than the Washington Monument. The structure generally features a spiral hike around its exterior, lined with trees, allowing visitors to follow an encircling outdoor ramp around the edge of the building to its summit. 

The proposed building was first launched by Amazon in February 2021 and is one of many large offices that the web giant on the site will construct.

It will be completed by 2025 and will welcome around 25,000 workers. Once fully operational, the campus will also include a separate park, a community high school, and multiple shops. 

Amazon has claimed that the Helix will have its artist in residence and meeting space for the staff. 

The online shopping leader’s global headquarters is in Washington, with Virginia now set to become its second-most-important US base. 

It spent years searching for a possible second headquarters, with multiple cities setting out its stall across the US.

Some even confirmed recommending amendments to local laws to simplify Amazon to settle and start doing business in the area. They did so, hoping that its presence would beef up their economies. 

Why New York City?

Amazon ultimately announced it had chosen New York City as its site in late 2018. It said it was planning to open a vast new base on Long Island City in Queens, just across the East River from Midtown Manhattan.That sparked fury from the cities that had lost out, who were angry that a metropolis already replete with jobs had landed yet another multinational firm.

Many New Yorkers were also angry and feared Amazon’s presence would further gentrify a notorious city for its astronomical cost of living.

There were also fears from progressive lawmakers – including US Representative Alexandria Ocasio-Cortez – that the new Amazon Virginia HQ2 would price out poorer locals.

On Valentine’s Day 2019, the firm announced it had withdrawn its bid for its New York headquarters and was instead concentrating on building its Arlington site, which was announced alongside the Long Island City deal.

Following the release of The Helix’s design, people on the internet poke fun at its unusual structure, suggesting it resembles everything from soft-serve ice cream to a poop emoji to a Christmas tree and a cartoon turd.

NBBJ previously designed giant orb-shaped greenhouses for Amazon’s US headquarters in Seattle.

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