Connect with us

Business

Marketing Trends You Need To Be Updated On

Published

on

2017 marketing trends

We have accomplished a great deal in the marketing industry this year, and there is more expectation for this year. Every year, new players come to play and change the game forever. Marketing is an industry that will not affect only itself and neighboring sectors, but it changes everything. It changes how business takes place, wherever you are.

Last year we have seen the glimpse of new trends that will grow and make their mark this year. This year, most brands have embraced the customer experience model throughout the corporate world. It was implemented to create excellent user experience by connecting with empathy for all products as well as the service industry.

Will this remain or grow into something more? Ad blockers have come as a relief to counterface marketing, but will it make an impact or will the advertisers grow and just adapt? Some of these trends will fade, but others you will have to face. It is better to be prepared than take a risk that affects your business for years to come.

These 6 marketing trends you need to stay on top of if you’re a marketer. 

Augmented reality

Virtual and augmented reality took over a part of the industry this year. We witnessed the hyped gaming craze of Pokémon Go in the summer of 2016. It turned many heads to the possibility of the use of augmented and virtual reality in the marketing industry. Marketers, application developers, and consumers are excited for its potential use in retail, tourism, advertisement, IT, and for local markets. Augmented reality will make it easier for companies to interact with their customers face to face and bring the user experience at a different level.

Google has announced Daydream and plans to build android operating systems into it with hardware and software. This will change not just the way phones are used, but also the ways consumers will connect with each other, the world and companies.

Live interaction

The idea of interacting with the audience live has been around for ages, which is why we have world tours, live performances, and shows with a live audience. This year live interaction turned to social media, with Facebook and Twitter’s live feed and YouTube Live, changing the idea of interaction with their beloved stars. Currently, the idea works great at a smaller level for chat sessions, but there have been technology failures when trying to implement the same idea on a larger scale. The Grammy Awards faced streaming failure, which caused a lash-out on social media by the eagerly anticipating viewers.

This year is bound to fix the technological backlog and make it easier for everyone to access the platform. Talented companies and individuals will come up with amazing and creative ways to use this platform to connect with their audience. It could be the next social media craze that picks up within days or even hours over the globe.

Video content

The only remaining connection among users and providers was through videos. We always have contact with the company in person, then came distant conversations through text and email support systems, the availability increased through a medium of audio phones and now you can even connect to your consumers through video content. The video trend bloomed in 2016 and brought developments like immersive videos. The viewing experience will change in this year with 360-degree videos. Quick adopters to this tech will be seen in retail, real estate, tourism. A new platform like YouTube 360 is already in the making and will change the way everyone sees and engages in video content.

Bring back the old strategies

Brands tend to view its social presence and viewability as a measure of its success. It is high time that brands come back to the importance of business objectives, its user experience and its reliable measures like subscriptions, purchase, and downloads.

Performance-based measures will bring the companies a balanced structure of the brand image and brand performance. This will also help declutter some of the most saturated markets and bring more opportunities to the survivors.

Influencer marketing

We have seen the beginning of influential marketing during the second half of the last year. With YouTube, Snapchat, and Instagram at its peak, these platforms have created a huge amount of influencers that connected directly only to the required target audience.

With a direct link, it was only a matter of time before marketers exploited the potential market. The new generation stars a.k.a. the internet starts are just as famous and come from different backgrounds that cater to different target segments.  These influencers are tied to a relevant audience and can benefit both brand and celebrity influencer.

Social Media – not a Strategy

Social media has been perceived as a strategic component ever since the platform was open for marketers to exploit. According to the unconscious changes in industry and user patterns, social media no longer works a strategy. It is a channel on its own used for exposure and awareness, just like any other print and non-print media. Social media works great as a supporting channel for bigger and broader campaigns and is also an uninterrupted contact between the consumer and the marketer.

This realization will change the content used on social platforms and will reshape the marketing strategies, its objectives, and the budgetary contemplation.

These trends have existed before but in a subdued manner. They have a heavy impact through actions taken in the industry and can lead to massive growth when focused on. It is expected for them to grow in the next few years to their full potential. It will be wise for all brands to work with these trends and understand them, as it will be an intense year with new discoveries.

Business

The Shift Towards Banking-As-A-Service

Published

on

The changing times and the pandemic have created a significant shift in how we bank. In addition, our expectations from banks have also differed through the years. The digitalization of the financial services industry has furthered the plan to get free access to banking data. This is in connection with the Open Banking initiative and the dramatic rise of fintech companies and neo-banks.

The market space that the traditional banks once dominated has now given new players the opportunities to compete alongside them. Indeed, the commoditization of bank services has inevitably begun.

A void to connect banks and these new players has been filled in the form of banking-as-as-service (or BaaS for short) providers. It’s only logical that a service such as this emerges. It’s the order next in line to streamline the customer experience and provide products that are built to engage the modern world. 

What exactly is banking-as-as-service?

The easiest way to explain what banking-as-as-service is is through a few examples, these are:

  • Bank accounts
  • Lending systems
  • Credit card payments

The digital world is changing the relationships of brands and businesses with their customers. It is rapidly shifting and improving that even non-bank companies have already integrated financial services to their customers. Established companies such as Walmart, Apple, Uber, or Amazon have already been doing this to add value to their products and services.

Why businesses should take the banking-as-as-service opportunity

To those in the know, banking technology is a complex matter. Developing it from the ground up can be laborious and expensive. Add to that the challenge of getting a bank license which turns off those trying to get in that niche. What banking-as-as-service does is to connect businesses with banks that take care of the requirements and provide the technology they need to provide financial services through a slew of digital channels.

This process will make banking services more engaging and less transactional. Businesses can now integrate services throughout the buying journey without redirecting them to a different platform. This means customers will no longer do the rigamarole of going from one channel to another. They will get what they need when and where they need it.

And statistics show that it is working. Buy Now, Pay Later (BNPL) services are steadily climbing at a rate of 39% per year for approximately 10 million Britons making their online purchases. 

What now for traditional banks?

Since traditional banks have little appetite for risks, they weren’t built to handle the demands for embedded finance. BaaS companies make it faster and easier for fintechs and other companies to increase their offerings by embedding digital banking services directly into the purchase. Instead of seeing this as competition, traditional banks should collaborate with BaaS to benefit from this embedding.

What can Banking-as-a-service do?

With the help of banking-as-a-service, new players in the finance industry will have the capability of targeting niche communities and coming up with slimmer product sets. Also, the solutions that BaaS offers can give valuable insights to businesses on how they can improve their products or services. They will have the much-needed data to learn about industry trends, saving and spending behaviors, and general engagement with their offerings.

All these means that businesses can have more information on how they can improve the overall customer experience. This also means companies can deliver products and services that are more targeted towards the right customers. The possibilities that banking-as-a-service offers are endless in terms of innovation in the banking and financial services market.

Continue Reading

Business

Playrcart Gives You What You Want – Immediately

Published

on

We’ve all watched ads and immediately thought, “I want that. Right now.” Some of us wish we could jump right into the TV and into that sexy Ford F-Series quicker than we can have a second thought. But how many of us have gone to make a purchase only to be discouraged by the needlessly complicated payment process? “Too many,” says UK-based startup Playrcart

We believe this is the future of advertising.” 

Founder Glen Dormieux, along with CTO, Richard Mason, created Playrcart born of that very frustration.

What we’re seeing right now is fairly traditional – they’re doing the same thing time and time again.

Currently, when viewing an ad, you have to go through several pages in order to complete a purchase. How many sales are lost in that time-consuming process? “Too many!” say business owners in a Mr. Krabs-esque demeanor. 

How Does Playrcart Work?

Playrcart has designed its platform to convert digital assets into instant transactions within the ad itself. How is that possible? Technology, stupid. 

You can actually make the transaction go directly within the asset itself. So you engage with the ads, you interact with the purchase within the ad without ever leaving that same piece of content.

It effectively dilutes numerous clicks that you normally have to navigate through. The average of reduction clicks is about 75 percent.

With Playrcart, you can watch the trailer for a new Spider-man movie and buy tickets before it’s even completed. You can schedule a test drive in the Ford F-Series as you’re watching a professional drive it on a closed course. 

Consumers will now have the option to purchase something when their emotional response to an ad is at its peak. You can see an ad for a major event and as you’re riding that emotional wave you click and purchase tickets. As the ad concludes, you can emotionally conclude with it – satisfied. 

You can see Playrcart’s technology in action here

Playrcart is capitalizing on our instant gratification society, and they’re doing it with modesty and innovative advances in technology. 

We want to hit them instantly while you’ve got their attention.

Continue Reading

Business

Crazy Things That Happened in 2021

Published

on

Although 2021 would probably go down in history as one of the craziest years in recent times, 2021 is looking like it’s catching up. Here are a few of the crazy things that happened this year:

Capitol Hill Riot (January)

Early January saw a massive riot happen at the US Capitol. Former President Trump was charged with incitement in his impeachment trial in the Senate. This resulted in a mob that was pro-Trump, breaking into the building. This forced members of Congress to evacuate and left five dead.

Battle of the Billionaires (January)

Elon Musk has surpassed Jeff Bezos to become the richest man in the world. This, thanks to the increase in Tesla’s share price giving him a net worth of more than $185 billion. Bezos was the holder of this title but went down with his $184 billion worth.

Trump Impeachment (January)

A call for Former President Trump’s impeachment happened twice this year. Some Democrats and members of the progressive group, The Squad, called for his impeachment. This, after his supporters stormed the US Capitol.

Frigid Weather in Texas (February)

Brutal winter storms ravaged Texas for more than seven days. It caused unprecedented devastation that claimed the lives of at least 26 people.

The Grammys Breaking Records (March)

Records were broken in this year’s Grammys, with Beyonce winning more awards than any in the award-giving body’s history. Along with Megan Thee Stallion, they became the first female artists to win best rap performance, breaking records. BTS also made Grammy history by being the first foreign act to perform solo and the first KPop group to be nominated.

The Free Britney Movement (April)

Pop icon Britney Spears has been under a conservatorship by her father since 2008. In April this year, the hashtag #freebritney gained traction as fans cried for the singer to be free from the legal binding. 

The Friends Reunion (May)

Not really a follow-up to the lives of the Friends character, but a reunion in which the main cast members reminisced about the good ol’ times. The fans were treated to a recreation of the set along with some table reads from scenes that were rehashed. 

Bitcoin Price Plunge (May)

After hitting a record high of $64,829 in mid-April, Bitcoin prices plunged to around $30,000 at one point. All this is in connection with Elon Musk’s Tesla’s suspension of purchase with the cryptocurrency, citing environmental concerns over the mining process.

The End for Keeping Up With The Kardashians (June)

The month of June saw the end of the reality TV show, Keeping Up With the Kardashians. After 20 seasons on the air, the show ends with a two-part reunion special. However, this isn’t the end for the Kardashians-Jenner, as they will star anew in a Hulu reality series later this year.

On another note, the year also saw the divorce of Kim Kardashian and Kanye West after six years of marriage.

All Eyes on Simone Biles (July)

The 2020 Tokyo Olympics was held in 2021 due to the pandemic. And on this one, all eyes were on Simone Biles as she has proven that she’s not superhuman after all. The celebrated gymnast withdrew from the team gymnastics finals citing the “twisties” and her efforts to focus on her mental health.

Facebook Name Change (October)

From Facebook to Meta, the rebranding was announced in October in an attempt to own the metaverse. The company says that the new name is reflective of their ambitions that go beyond being a social media platform. CEO Mark Zuckerberg considers the move as a nod to the metaverse, the concept of a three-dimensional version of the internet.

Continue Reading

Trending