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10 Ways to Maximize On Your Social Media Messaging

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Figuring out what you really want to do with life and share with others is not easy. There are so many options nowadays, and if there isn’t something out there that you want to do, you can create the opportunity. After deciding on your social media messaging strategy, these steps below will help you maximize your reach and spread your message through social skills and social media.

 

Have a clear message

When it comes to your social media messaging strategy, have a clear message that is short, to the point and simple to understand. Someone who is viewing your content for the first time should be able to know what you are providing them in a couple of seconds. Don’t lose a potential client/follower because they did not know what you are marketing.

Hook your audience in three seconds and keep their attention. People scroll through social media feeds very quickly. Your content needs to stop them in their tracks then have them scroll back to see what you posted. It can be an attention grabbing title, a stunning location they would want to visit, an adrenaline pumping video or an abstract photo that gets them confused and wanting to figure out what is going on.

Once you’ve hooked them, they will now want to check out the rest of your content. Stay constant with your message throughout your content. Focus on one message at a time. What is your core value and the first thing you want your audience to know? Once you have grown your first message then you can expand and pick up another message to share.

 

Provide value with your content

Now that you have a clear message with what you are marketing, how will it provide value to your audience? Whether you are selling a product or a service, how does it make your user’s life easier? A value doesn’t have to be something monetary or physical. Provide social media messaging that can inspire your audience. Something to motivate them to get up and do something. Believe it or not, envy is also a good motivation. That’s why social media influencers have the job they do. They market their content in a why that makes you want to be in their shoes.

Everyone who is following you is doing so for the same reason, they like whatever you are offering them. That is at least one thing they all have in common. Build a community where they can connect with you and each other on a more personal level than just commenting on each other’s post. Give them somewhere to go to talk about and share similar ideas.

 

Understanding and responding to your audience

Understand what excites your audience. Understand what made them follow you in the first place. If you can find out what gets them excited and wanting to share your product, you will have them doing half of the marketing for you. Take the Starbucks social media messaging strategy for example. People like personalized things. Something as simple as writing their name on a cup will have them taking a picture of it and sharing it on social media and with friends. Free publicity for Starbucks. Add some hearts or funny misspellings and you’ve got yourself a winning cup.

When you are provided feedback, listen to them. Gather what your friends, family and audience has said and respond if the request or advise is reasonable and in good taste. They will feel like they are a part of your journey and appreciate it. Surround yourself with positive people who want to see you succeed. You don’t have to remove anyone from your life, they just don’t have to be a part of your growing process. There is a difference between people who are shut down every idea you have and people who critique your work. Find people who will provide honest feedback to better yourself and your work. That can be people in your circle, in your interested community, Reddit or Facebook groups. Believe in yourself and your work. Also, you are your hardest critic. So don’t forget to celebrate how far you are come. And don’t forget to celebrate with your audience. They are part of the reason you are where you are. Create milestones and little celebrations.

 

Making connections

It’s not what you know, it’s who you know. Sadly, that cannot be true enough. Yes, you still need solid skills and products but the first step is to get in and get noticed. This is why people collaborate. In order to reach the audience of the other group. If you notice, social media influencers, Youtube especially, collaborate with each other through a combined social media messaging strategy. They understand that the audience of the person they are collaborating with are all potential new audience for themselves. When you see a new person mentioned in your favorite YouTuber’s video, you go and check out what they have to offer as well.

Collaboration and networking is very important. It can also be very annoying. If you are an introvert, networking is actually one of the most dreaded task. But not all networking has to be in a conference room. When you chatting and connecting with someone, whether it is your neighbor or the barista, that is networking. Those are the kind of networking that will last longer. They are more genuine. Neither side went hoping to get something out of the situation.

 

Understanding the different social media platforms and which ones work for you

Anyone who wants to get their message across needs to be on social media. Word of mouth is great but that can only spread so far. Being active on social media will draw in clients from all around the globe. But it’s not good enough to just be on every social platform. You need to be constantly active on each one with a clear social media messaging strategy catered to individual platforms. And learn all the ins-and-outs of what makes each platform unique. That can be very overwhelming. Pick one or two platforms to focus on first. Grow a real following with an active community and get in the swing of things before moving on to the next.

 

Have a unique offering

What makes what you are offering better than what is already out there? Like Apple, you do not have to be the first at something but you have to be better. Whether you are marketing a lifestyle or material goods, add your personal touches to it. People get tired of seeing the same things over and over. That makes social media messaging boring for you and your audience. Everybody is unique and different. And people get bored of the same old thing. So if you add a bit of your personality and style into your work, that will shine brighter and market better than if you were to stick with the standard.

But be ready. Have something to showcase your work whether it is a website or a media kit. You don’t want to throw something together last minute. The quality of a last minute project will never be as great as something well prepared and thought out. And make sure to keep it up to date. When the opportunity arises, you have to be prepared.

 

Quality over quantity

People like high quality things. This is why new models come out every year and video quality keeps getting higher. The quality of your content needs to be your best work. Make sure the photos you are sharing vibrant, your videos at the highest quality. Make people want to share your content on their site or tag a friend. Give them a story they want to be a part of.

Keep an idea or inspiration board to pull from for days you need a little motivation. Also, think about what made you inspired by their content. Did it invoke a feeling? Was it something you always wanted to do? What was it about the photo that made you want to save it? Keep those things in mind and think about how you can bring those feelings to your work.

 

Make it searchable

If you were to Google something related to what you are marketing, what phrases would you search? When creating social media messaging content, keep in mind the phrases or words you yourself would search for. Have a good caption or description. Use keywords. There are tons of resources online that provide you with a list of words to make your content more searchable. A good course to learn more about this is the Google Adword course. You can read more about that course here.

 

 

Spend money to make money (not just literally)

Invest in yourself. Invest in your hobby and your passion. More importantly, invest in your business. Investments are not just material goods but also skills as well and marketing social media messaging tactics that will help maximize your reach and impact.

Yes, you still need to have proper gear whether it is a tripod if you are a photographer, software or hardware if you are a designer, a good blender if you are a chef. Do your research based on your budget and availability.

If you are providing a skilled based service, take classes and attend workshops. You can practice, network and get fresh perspective from people in your class. Sometimes, the newbie asking the “dumb” questions will actually be the one with the most out-of-the-box brilliant ideas. They are not used to what the “standard” is so they will have a different frame of mind than what you are so used to.

Once you have some solid content, you are ready to start marketing. Along with marketing through social media, friends, family and your network, look into paid marketing. Think about how much big companies pay for ads. They would not be spending that kind of money if it did not work. You probably don’t need a big billboard on the side of the highway but you will benefit from ads and marketing on social media. Do your research on what social media platforms your target audience would most likely be on, what time of day they are most active, what other things do they follow.

 

 

Timing

Time your content to coincide with special events or holidays. Is there a random holiday that you can work your content around? National llama day is coming up, December 9th. If the holiday is big enough or silly enough, social media accounts have special features on them. Work your content around those holidays to get your content featured on the main page.

Keep an ear out for what is trending at the moment? Get into high school gossip mode! What are people talking about? Whether it is good or bad, how does your content apply? Get creative but always make sure you are true to your message.

I take too many pictures. A month without any kind of adventure makes me antsy. The water is my home.

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Business

12 Best Manufacturing Software for Businesses in 2022

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Small or mid-sized companies in the manufacturing sector acknowledge that manufacturing software helps them keep up with orders and production jobs. This software allows business owners to come up with accurate bills of materials as well as inventory management. 

There is plenty of manufacturing software available in the market today. To help you find the right tool, we’ve compiled the best manufacturing software solutions rated well by real software users. We’ve listed twelve products that stood out among thousands of applications in manufacturing that deliver excellent value.

1. Odoo

odoo logo

Odoo is an open-source business management tool that offers various applications to streamline every company’s needs or processes. Its features include enterprise resource planning (ERP), customer relationship management (CRM), point of sale (POS) system, accounting, manufacturing, email marketing, and invoicing. 

2. Genius ERP

genius ERP logo

Genius ERP is a manufacturing ERP software made for custom manufacturers. It assists manufacturers in reducing costs, increasing productivity, and improving business performance. Genius ERP’s key features are accounting, scheduling, product engineering, production planning, and job costing.

3. JobBOSS

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JobBOSS is a job shop management software for manufacturers and job shop owners. The answer can assist with quote processing, order processing, shop floor control, inventory control, shipping, estimates, and data visualization.

4. Epicor Kinetic

epicor kinetic logo

Epicor Kinetic is an ERP solution that helps manufacturing plans and manages its resources. The software has all the features you need to scale, compete, and attract top talent to your organization. These include CRM, advanced planning and scheduling, supply chain management, product lifecycle management, and a quality management system.

5. NetSuite

netsuite logo

NetSuite is a business management solution that integrates various applications such as ERP, accounting, CRM, HCM, omnichannel commerce, reporting, and analytics. The solution offers real-time operational and financial performance insights while automating core processes.

6. DEAR Systems

dear systems logo

DEAR Systems is an ERP software specifically created for small and medium businesses. The comprehensive solution has modules dedicated to manufacturing, purchasing, sales, inventory management, accounting, POS, and warehouse management.

7. Fishbowl Inventory

fishbowl inventory logo

Fishbowl is a popular manufacturing and warehouse inventory management solution for small and medium enterprises. The software enables the user to generate work orders and track inventory. Likewise, it integrates with accounting software to scale your business.

8. Katana Manufacturing ERP

katana ERP logo

Katana Manufacturing ERP lets you gain clear visibility over inventory sales and order management. The solution also controls the total shop floor while tracking manufacturing costs based on product operations.

9. MRPEasy

MRPeasy logo

MRPeasy is a manufacturing software for small companies that integrates various modules in one solution, including procurement, supply chain management, and CRM. It also streamlines the purchasing process while managing every purchase order and organizing purchase cycles.

10. Prodsmart

prodsmart logo

California-based Prodsmart is a manufacturing execution solution for portable and mobile devices. The floor supervisors and machine operators can use the software directly from their workstations rather than stepping away from the floor.

11. Sage 100cloud

sage 100cloud logo

Sage 100cloud is an ERP solution for discrete manufacturers, wholesale distributors, and professional service processes. It streamlines the manufacturing business to provide greater visibility into every item’s status and optimized inventory.

12. Statii

Statii logo

Statii is an ERP and MRP software created for small manufacturing firms. The solution helps create work orders, scheduling, inventory, purchase orders, invoicing, contact management, and reporting.

Conclusion

Adopting technologically advanced manufacturing software can give your business all the functionalities the tool offers to ensure maximum productivity. These solutions allow you to efficiently handle shop floor management, scheduling, time tracking, and accounting. Finding a platform that’s easy to use can be a great way to start your software-buying process. 

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The 8 Best Enterprise Accounting Software

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For large companies that handle vast amounts of financial records, enterprise accounting software is a necessity. If you’re looking to get one, below are 8 of the best we found:

1. Oracle NetSuite ERP

oracle website

A leading name in the business software industry, Oracle NetSuite ERP (enterprise resource planning) is a powerful choice. It takes care of everything accounting, from tax to cash management concerns, and many more in between. This accounting software integrates seamlessly with NetSuite’s other features to provide enterprise-sized businesses with a full-service suite.

Oracle helps you manage inventories, track finances, host e-commerce shops, and maintain your CRM (customer relationship management) systems. 

2. Sage Intacct

sage website

Cloud-based platform Sage Intacct is another solid choice for enterprise accounting software. It provides the usual essential accounting tools such as general ledger, accounts receivable and payable, cash and tax management, among many others. Its users love the additional features Sage Intacct has to offer.

Its advanced accounting tools include dynamic allocations, project-based accounting, and AI-powered timesheets, to name a few. Its intelligent general ledger tool is AI-powered which is efficient and saves you time and money.

3. QuickBooks Enterprise

quickbooks website

A popular enterprise accounting software, QuickBooks Enterprise has industry-specific solutions any entrepreneur will appreciate. It has built-in automation tools that include payroll, collection of customer payments, task management, recurring invoices, and many more.

It has robust reporting tools and more than 200 customizable reports for better financial visibility. QuickBooks Enterprise has built-in budgeting and forecasting tools and advanced inventory and order management capabilities. 

4. Xero

xero website

Initially created for small businesses, Xero has the power and capabilities to handle enterprise accounting companies as well. It features tools to make accounting quick and easy, including cost capturing, invoicing, bank reconciliation, and payment processing. 

With its Xero Workpapers feature, enterprise owners use the platform to automate compliance processes. Users of Xero enjoy its robust analytics and reporting capabilities that give them valuable information about client cash flows.

5. Acumatica Cloud ERP

acumatica website

For enterprises with multiple entities, Acumatica Cloud ERP is a highly recommended accounting software. Its users love how it can centralize their enterprise’s financial data and processes across different locations. It is capable of handling project-based accounting, managing billing, and budgeting, aside from its basic accounting capabilities.

You can customize workflows for accounting automation and many financial management processes. In addition to its multi-entity accounting, Acumatica helps with currency, tax, and payroll management.

6. FinancialForce

financialforce website

If your enterprise deals with customers the world over, FinancialForce is the accounting software for you. Aside from the core tools for accounting, it also has global-grade solutions such as multi-currency and multi-language capabilities. It is built on the popular CRM platform Salesforce, so you’ll know you’re in good hands.

FinancialForce uses SalesForce’s Einstein, giving you insightful and intelligent financial data. It

also has built-in compliance reports and financial statement template features.

7. SAP

sap website

Providing enterprises with complete financial management, SAP is an industry leader in ERPs. Its SAP Billing and Revenue Innovation Management allows businesses to automate their billing and invoicing processes. Alongside its basic accounting tools, this software helps you with concerns about governance, risk, and compliance (GRC).

It has been proven excellent in simplifying financial closing through its automated workflows. It also provides support for subscription and usage-based billing and accounts receivable.

8. Microsoft Dynamics 365 Finance

microsoft website

Sporting a trusted name in the tech industry, Microsoft Dynamics 365 Finance is an excellent choice for an accounting software. It offers automated vendor invoice processing, financial reporting capabilities, built-in tax calculation tools for tax compliance, and many more.

It seamlessly integrates with other Microsoft platforms, including Dynamics 365 Sales and Dynamics 365 Commerce. It is a powerful tool that helps you monitor many financial operations.

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The Best POS Systems for Small Businesses

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There are many hurdles to running a small business. More often than not, you are working with meager resources and even more limited staffing. Because of this, you need an efficient set of tools to help you manage everyday operations. 

And one of the most critical suites to any retail business is a point of sale (POS) system. This tool allows business owners to cater to various payment options, whether online or in-person. Another great thing about POS systems is that they come with practical business features, depending on your industry. 

Here are the ten best POS system for small businesses today:

1. Clover

clover website

If you need a POS system for your small business right now, Clover can get it done for you. It has essential credit card processing tools and more. Users can link Clover with third-party apps for other functions like managing payroll. Clover Go, which works on Android and iOS tablets, is the best option for small business owners.

The suite’s virtual terminal allows owners to accept payments via a smart device. But the most appealing feature of Clover is its ease of use. Their terminals come pre-configured, so onboarding is mostly a smooth process. 

2. Square

square website

Square has good overall features, making it a top option for general retailers. Users can get barcode printing tools, sales reports, and stock management. Apart from that, though, it also has specific features and tools designed for individual contractors and restaurants.

Another plus is that Square accounts come with a built-in e-commerce store. Finally, POS users can expect speedy payments and buy now, pay later charges via Afterpay.  

3. Chase

chase website

On the other hand, Chase has various hardware and virtual solutions that accept payments from multiple platforms. Users can expect to get physical tablets and standalone terminals for brick-and-mortar shops. And users can even make contactless payments and wireless credit card payment processing with the Chase Smart Terminal.

Aside from that, Chase also has e-commerce integrations for online stores. Because of these features, Chase is ideal for e-commerce shops and general retailers. 

4. Shopify 

shopify website

Shopify is the best mobile POS system for small businesses because it makes it easier for owners to start and complete payments in the same place. It’s also the best POS system for retailers that are on multiple channels. It has easy to use interface that online businesses can easily use. 

Plus, it has advanced tools that help with inventory and customer relations. Finally, Shopify lets users integrate with Apple and Facebook for better customer support. 

5. Toast

toast website

Toast offers POS systems for small businesses free of charge. Apart from this, they also have a good starter POS promo that’s ideal for businesses just starting out. Otherwise, they have pay-as-you-go and standard plans that lock users in for two years. 

The system is great for restaurants because of its many valuable features. These include QR code payments, delivery tools, a table check splitting tool, and more. Toast also has a staff and inventory management tool. 

6. Lightspeed

lightspeed website

On the other hand, companies that need superb inventory tools can try Lightspeed. It has a matrix system to manage your stock and create smooth data visualization. Here, you can draw up matrixes of product variants to see which items need restocking.

Lightspeed works even when it’s offline. This POS system for small businesses is best if you are in the food and beverage industry, as well as physical retailers and restaurants. 

7. Revel Systems

revel systems website

The best POS system for retail shops and restaurant is Revel Systems. Whether a general store or a busy retailer, you can count on Revel Systems’ hardware tools to finish payments.

Revel has iPad-based terminals that track stocks, orders, and deliveries for groceries and restaurants. In fact, its restaurant features include tracking tips, building menus, and managing tables. Meanwhile, its grocery tools include discount, loyalty, and gift card tools.

8. ITRetail

itretail website

On the other hand, ITRetail is a POS system for small business that’s best for groceries and small markets. For one, it has strong and flexible checkout options. Customers can pay via debit, credit card, gift cards, or e-wallet. It also has a host of options should people need to self-checkout. 

Apart from that, you can manage your stock via their mobile app. Users can customize CRM tools to monitor and track loyalty and rewards programs.

9. KORONA

korona website

KORONA is a POS suite that is best for high-risk enterprises. This refers to liquor, vape, and even cannabis stores. However, KORONA can also support brick-and-mortar shops and ticketed venues. Most online reviews deem KORONA one of the most flexible POS because it links with major payment processors. 

Aside from that, it’s also a top choice because of its stock tracking tools. It even has a ticketing function, making it a great event option. 

Tips for picking a POS system

When you think about the qualities of a great POS system, it can seem like an unnecessary expense. However, a POS system can be a game-changer for a small business. Here are a few tips on picking a system to make sure that it will be a worthy investment.

Hardware and Software Compatibility 

The first thing to look for when picking a POS system is whether it will be compatible with your hardware and software. Check if your POS system supports your computer operating system (like Windows or Mac). You also want to check if it works with your network and your printer or scanners. You don’t want to invest in a product that can’t work with your current systems. Keep in mind that POS systems come in various levels of functionality, so you can find one compatible with your existing technology.

Ease of Use

Another important thing to consider when picking a POS system for your small business is its easy use. The less time you spend on training your staff, the better. You want to find a POS system with an intuitive interface, making it easy for everyone from your office manager to your cashier. 

Security

Another important thing to consider when picking a POS system is its security features. You want a system that is protected against fraud and theft.

Budget

Lastly, don’t forget about the budget when picking a POS system. You don’t have to overspend to get a great product. A good rule of thumb is to look for a system in the middle of the price range for your industry.

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