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10 Ways to Maximize On Your Social Media Messaging

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Figuring out what you really want to do with life and share with others is not easy. There are so many options nowadays, and if there isn’t something out there that you want to do, you can create the opportunity. After deciding on your social media messaging strategy, these steps below will help you maximize your reach and spread your message through social skills and social media.
 

Have a clear message

When it comes to your social media messaging strategy, have a clear message that is short, to the point and simple to understand. Someone who is viewing your content for the first time should be able to know what you are providing them in a couple of seconds. Don’t lose a potential client/follower because they did not know what you are marketing.Hook your audience in three seconds and keep their attention. People scroll through social media feeds very quickly. Your content needs to stop them in their tracks then have them scroll back to see what you posted. It can be an attention grabbing title, a stunning location they would want to visit, an adrenaline pumping video or an abstract photo that gets them confused and wanting to figure out what is going on.Once you’ve hooked them, they will now want to check out the rest of your content. Stay constant with your message throughout your content. Focus on one message at a time. What is your core value and the first thing you want your audience to know? Once you have grown your first message then you can expand and pick up another message to share. 

Provide value with your content

Now that you have a clear message with what you are marketing, how will it provide value to your audience? Whether you are selling a product or a service, how does it make your user’s life easier? A value doesn't have to be something monetary or physical. Provide social media messaging that can inspire your audience. Something to motivate them to get up and do something. Believe it or not, envy is also a good motivation. That’s why social media influencers have the job they do. They market their content in a why that makes you want to be in their shoes.Everyone who is following you is doing so for the same reason, they like whatever you are offering them. That is at least one thing they all have in common. Build a community where they can connect with you and each other on a more personal level than just commenting on each other’s post. Give them somewhere to go to talk about and share similar ideas. 

Understanding and responding to your audience

Understand what excites your audience. Understand what made them follow you in the first place. If you can find out what gets them excited and wanting to share your product, you will have them doing half of the marketing for you. Take the Starbucks social media messaging strategy for example. People like personalized things. Something as simple as writing their name on a cup will have them taking a picture of it and sharing it on social media and with friends. Free publicity for Starbucks. Add some hearts or funny misspellings and you’ve got yourself a winning cup.When you are provided feedback, listen to them. Gather what your friends, family and audience has said and respond if the request or advise is reasonable and in good taste. They will feel like they are a part of your journey and appreciate it. Surround yourself with positive people who want to see you succeed. You don't have to remove anyone from your life, they just don't have to be a part of your growing process. There is a difference between people who are shut down every idea you have and people who critique your work. Find people who will provide honest feedback to better yourself and your work. That can be people in your circle, in your interested community, Reddit or Facebook groups. Believe in yourself and your work. Also, you are your hardest critic. So don't forget to celebrate how far you are come. And don’t forget to celebrate with your audience. They are part of the reason you are where you are. Create milestones and little celebrations. 

Making connections

It’s not what you know, it’s who you know. Sadly, that cannot be true enough. Yes, you still need solid skills and products but the first step is to get in and get noticed. This is why people collaborate. In order to reach the audience of the other group. If you notice, social media influencers, Youtube especially, collaborate with each other through a combined social media messaging strategy. They understand that the audience of the person they are collaborating with are all potential new audience for themselves. When you see a new person mentioned in your favorite YouTuber’s video, you go and check out what they have to offer as well.Collaboration and networking is very important. It can also be very annoying. If you are an introvert, networking is actually one of the most dreaded task. But not all networking has to be in a conference room. When you chatting and connecting with someone, whether it is your neighbor or the barista, that is networking. Those are the kind of networking that will last longer. They are more genuine. Neither side went hoping to get something out of the situation. 

Understanding the different social media platforms and which ones work for you

Anyone who wants to get their message across needs to be on social media. Word of mouth is great but that can only spread so far. Being active on social media will draw in clients from all around the globe. But it’s not good enough to just be on every social platform. You need to be constantly active on each one with a clear social media messaging strategy catered to individual platforms. And learn all the ins-and-outs of what makes each platform unique. That can be very overwhelming. Pick one or two platforms to focus on first. Grow a real following with an active community and get in the swing of things before moving on to the next. 

Have a unique offering

What makes what you are offering better than what is already out there? Like Apple, you do not have to be the first at something but you have to be better. Whether you are marketing a lifestyle or material goods, add your personal touches to it. People get tired of seeing the same things over and over. That makes social media messaging boring for you and your audience. Everybody is unique and different. And people get bored of the same old thing. So if you add a bit of your personality and style into your work, that will shine brighter and market better than if you were to stick with the standard.But be ready. Have something to showcase your work whether it is a website or a media kit. You don’t want to throw something together last minute. The quality of a last minute project will never be as great as something well prepared and thought out. And make sure to keep it up to date. When the opportunity arises, you have to be prepared. 

Quality over quantity

People like high quality things. This is why new models come out every year and video quality keeps getting higher. The quality of your content needs to be your best work. Make sure the photos you are sharing vibrant, your videos at the highest quality. Make people want to share your content on their site or tag a friend. Give them a story they want to be a part of.Keep an idea or inspiration board to pull from for days you need a little motivation. Also, think about what made you inspired by their content. Did it invoke a feeling? Was it something you always wanted to do? What was it about the photo that made you want to save it? Keep those things in mind and think about how you can bring those feelings to your work. 

Make it searchable

If you were to Google something related to what you are marketing, what phrases would you search? When creating social media messaging content, keep in mind the phrases or words you yourself would search for. Have a good caption or description. Use keywords. There are tons of resources online that provide you with a list of words to make your content more searchable. A good course to learn more about this is the Google Adword course. You can read more about that course here.  

Spend money to make money (not just literally)

Invest in yourself. Invest in your hobby and your passion. More importantly, invest in your business. Investments are not just material goods but also skills as well and marketing social media messaging tactics that will help maximize your reach and impact.Yes, you still need to have proper gear whether it is a tripod if you are a photographer, software or hardware if you are a designer, a good blender if you are a chef. Do your research based on your budget and availability.If you are providing a skilled based service, take classes and attend workshops. You can practice, network and get fresh perspective from people in your class. Sometimes, the newbie asking the “dumb” questions will actually be the one with the most out-of-the-box brilliant ideas. They are not used to what the “standard” is so they will have a different frame of mind than what you are so used to.Once you have some solid content, you are ready to start marketing. Along with marketing through social media, friends, family and your network, look into paid marketing. Think about how much big companies pay for ads. They would not be spending that kind of money if it did not work. You probably don’t need a big billboard on the side of the highway but you will benefit from ads and marketing on social media. Do your research on what social media platforms your target audience would most likely be on, what time of day they are most active, what other things do they follow.  

Timing

Time your content to coincide with special events or holidays. Is there a random holiday that you can work your content around? National llama day is coming up, December 9th. If the holiday is big enough or silly enough, social media accounts have special features on them. Work your content around those holidays to get your content featured on the main page.Keep an ear out for what is trending at the moment? Get into high school gossip mode! What are people talking about? Whether it is good or bad, how does your content apply? Get creative but always make sure you are true to your message.

I take too many pictures. A month without any kind of adventure makes me antsy. The water is my home.

Business

Interview With The Tangent Agency CEO, Marc Becker

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Tangent Agency
Going by the motto “It’s not who you know, it’s who knows you,” The Tangent Agency has worked on many large projects, including Despicable Me, X-Men, Deadpool, Fifty Shades of Grey, and many more. Leading Tangent Agency is their CEO, Marc Becker. He comes with 7 years of experience as an Executive in the Global Brand Marketing team at Universal Pictures. Working closely with filmmakers, stakeholders, and brands, he helped develop campaigns for films across NBCU/Comcast platforms. Marc joined Tangent after using them as a trusted vendor while at Universal and now oversees business operations working for a creative powerhouse. The Tangent Agency brings big ideas to life by creating innovative content for their partners.
Marc granted us an interview to give us some insight on business and offered advice for those looking to advance their careers. He tells us about their new leadership team and how AR and VR is having a moment. 

What is your day like as a CEO?

When you’re running a company, you have to a wear a ton of hats. I always joke that I should change my business cards to read “Janitor to CEO” because that’s really what I have to be. On a typical day we’ll have a team check-in to talk about priorities followed by picking what music or movie we should put on in the background. My music is usually vetoed so our CSO, Daniel, has been on DJ duty for the last couple months. From there, I’m usually joining calls with partners ensuring we’re clear on all their objectives and deliverables. In addition to the account management side of things I’ll work with the team on brainstorms for ideation and reviewing material before it’s sent out to the partners. Another big part of my day is usually working on business development whether it’s chatting with partners/collaborators or potential clients who could use our services. I’m also a big proponent of mentorship and sharing my experiences whenever possible, so I NEVER turn down an informational interview - I tend to do them pretty often. It sounds very business school-y, but now that we’ve hired a couple more members of the team, I’m looking forward to working more ON the business instead of IN the business, which will enable us to scale a little faster.

What makes Tangent Agency different from other agencies?

At Universal, I used to hire nearly every agency under the sun. At Tangent, we are both a creative partner and thought partner, and all our strategy is insight-driven. We work with some of the biggest brands and on the biggest franchises, consistently delivering the quality and the marketing product you’d expect from a major creative agency, but also offer some unique capabilities like Strategic Sales Materials, Franchise Development, and Mythology. Our partners turn to our design team to develop a visual identity for their properties bringing their brands to life. Just as importantly, Tangent leads the way in deciphering data and creating a compelling story to pitch the property, often from scratch. Franchise development, while a critical storytelling and brand development device, is still a largely untapped part of entertainment marketing, and Tangent’s team is some of the best in this field. By breaking down the complex nuances of your favorite films and television shows, the process of mythology provides an avenue and a lens into the backstories of the characters and plot points to help our clients develop endlessly engaging story universes. The Tangent creative team has been both on the agency side and the client side and are truly some of the best in the business. I continue to be inspired by them on a daily basis.

What are some of the best projects you’ve worked on?

We’re proud of all our projects and they each present their own unique challenges and opportunities.  We like to say we’ve worked on everything from My Little Pony to Straight Outta Compton.  I find it exciting to work on independent films and Academy fare projects as well as the big global blockbuster franchises like the X-Men or Jurassic World.  Our resident super-geek and CSO, Daniel Barber, loves all things sci-fi and superheroes so I’m sure he’d say Deadpool 2, Logan, and Speilberg’s Ready Player One are a few he’d cite. On a personal level, it’s been special to be working on some of the Universal properties such as Despicable Me and Fast & Furious.  We’re under NDA so I can’t say exactly what we’re doing on the projects, but I spent so many years at Universal working internally with the brilliant filmmakers and collaborating with my old team and everyone around NBCU to help manage those brands, it’s fun to continue to work on them in this new capacity.

Who are some influencers that you admire?

I’ve always been a fan of the humble way of life Warren Buffet continues to maintain. Bill Gates has not only built an incredible empire and wealth, but continues to baffle me with his work through the foundation and his charitable contributions. Zuckerberg seems to be following in the footsteps of Gates, and I admire his commitment to making the world a better place. Sheryl Sandberg has become a voice of a generation of women and I appreciate the work she’s done to help break the glass ceiling. I know I’m leaving a bunch of people off, but I think you can gather the overall trend - successful people that seek to make a difference in the world.

What advice has helped you the most throughout your career?

I’ve been extremely fortunate to have mentors champion me throughout my career and sprinkle many insightful gems of advice throughout the years. One piece of advice that has always stuck with me is from my old boss, mentor and friend David O’Connor, who runs Brand Marketing at Universal. He always used to say “don’t be afraid to ask questions.” Too many people let their egos get in the way of being inquisitive for fear that they will be perceived as unintelligent or ignorant. It’s important to be strategic about asking questions and know when it’s appropriate and when questions should be taken off-line, but I’ve found it incredibly valuable to “be real” and honest with the people around me in both my personal and professional life. If I don’t know something, I ask and I remember, and then I have the knowledge going forward. If there’s something that isn’t my strength, for example graphic design, I can leave the work to the experts and allow people around me to shine.

What are some business tips you can give to startups?

Don’t be a jack of all trades and a master of none. Know what you’re good at and be the best at it. Or don’t be the best at it, just make sure you know what your value proposition is. In regards to people looking to launch a startup, I can’t tell you how many times entrepreneurs, friends, peers, etc. come to me with a business idea they “can’t tell me about.” Odds are, the idea isn’t an original idea and someone else has thought of it - it’s all about execution. You absolutely want to do your homework and discovery, but too many people suffer from analysis paralysis and never pull the trigger. The only way to make things happen is to actually execute. If something isn’t working, don’t let ego get in the way of being flexible, and don’t be afraid to make a pivot.Another tip is to always consider the end user. These fans are real people who are passionate about whatever brand/product you’re selling. In today’s world with social media being what it is, everyone can vocalize their opinion and has a pulpit by which to express it. Whether you’re marketing a multi-billion dollar blockbuster franchise or selling from a lemonade stand, it’s important to consider your customers.

What are some recent company milestones for The Tangent Agency?

We rebranded and restructured the company 18 months ago with a new leadership team: Ben Taylor (CCO), Daniel Barber (CSO), Mat Guillen (Art Director), and myself as CEO. We just completed our first year with the refreshed company and have seen incredible results and continued growth. Another recent milestone is we’ve expanded our Experiential, AV, and Digital capabilities.

What will make this year better than last year?

We’ve carved out a great niche for ourselves as one of the industry’s best kept secrets, working a lot behind the scenes. This year, we’re excited about becoming a bigger player in the experiential world and working on more consumer facing materials. It’s only January and we’re already having productive conversations with some of the leading content creators and key players in new technologies such as VR and AR. TV and Interactive Gaming are both having big moments, and we are excited about the opportunities for Tangent to collaborate in both areas. We’re looking forward to expanding our relationships with existing partners and working with new ones.   
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How You Know A Co-Working Space Is For You

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Working at home is one of the best reasons to become a freelancer. However, there are people who work better when they need to get up and get dressed or when they are surrounded by co-workers. A group of people doing different jobs but working together in the same space is called co-working. Here are some ways to determine whether it's time to look for a co-working space.

You're Not Getting Work Done

Working from home is great but only if you get work done. This is perhaps the obvious sign that you need to find a co-working space. If you’re snacking every 15 minutes or you spend lots of time on social media instead of getting work done, you seriously need to consider a co-working space.

You Want Human Interaction

Humans are naturally social beings. Even if you hate some of your old co-workers, there is something about being about other people that can help you work hard throughout the day. You might not like some of your co-workers but sometimes it's nice to have somebody to complain to or chat with every day. If you find that you’re missing water cooler chats or if chat messaging is not enough, perhaps it’s time to look for a co-working space.

Your House Is Distracting

Your house has a bed, a TV, a fridge full of food and maybe your kids. All of these can be distracting especially if your kids need attention or if there's noisy construction nearby or when a telemarketer calls. Distractions also keep you from focusing on work and getting it done in a timely manner.

You Need To Meet Clients

Yes you house is cozy and warm, but is it really an ideal place to meet clients? What if your home is a studio apartment? Is there enough space for all of them to discuss matters comfortably? Co-working spaces have common areas like conference room where meetings can take place in a more professional atmosphere.

You Need Space

There are just some types of work where you need a big space. You might need lots of light, big windows or a big table or space for bulky equipment. Not all co-working spaces are big, but there might be something that can accommodate your need for bigger space.

You Need To Get Out Of Your PJs

If you haven't changed out of your pajamas for a couple of days, perhaps you need to look for a co-working space. Changing into something more professional could help you focus and become more productive.

You Need A Central Location

Your house could be out in the suburbs or somewhere not accessible to public transportation which can create logistics problem not only if you're meeting clients in their offices but for supplies deliveries too. A central location - which some co-working places have - is not only convenient to clients but for other matters too.

You Need To Grow Your Business

A home business is fine if you only have 1 or 2 employees. But what happens when you need to scale up and need more space? A co-working space can give you the flexibility to scale up or down depending on your needs. Depending on the co-working space, it can be for a small 1-man team or a 10-person team with access to a conference room.

Networking

When you’re in a co-working space, you are surrounded with other goal-oriented people. This is a good opportunity to network with them, learn their business or share thoughts. Having access to people in different industries can open new doors of opportunities.

You Need Work-Life Balance

Work-life balance is important but it can be hard to achieve for some people when you work from home. Chores, children and distractions make it hard to focus on work so it creates an imbalance by making it hard for you to work. When you’re in a co-working space, you can forget about your house for a while to focus work. However, you still have the freedom to attend to your child's PTA, go to the gym or pick up your dry cleaning.
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8 Benefits To Owning A Drone

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reasons to own a drone
Drones have become one of the most popular gadgets of 2016. It is used in different ways ranging from disaster relief to pizza delivery. Thanks to technology becoming more affordable, people are buying drones for different purposes. If you are thinking about buying a drone, here are some interesting ways it could benefit you.

Enhance Real Estate Photos & Videos

For realtors, the drone can be a godsend. It can help you enhance aerial photographs of a property and even do over head videos. In fact, using drones for real estate is one of the hottest ways to benefit from owning a drone. Using drones in real estate is one of the best ways to showcase a property. Plus, if other real estate agents don't have drones yet, you have a distinct advantage of showing potential buyers unique views of a property. Aerial shots will give potential buyers spatial information and give you an edge among potential clients.

Monitor Farms

If you're a farmer that loves technology, you can use drones to monitor your whole farm. Drones can bring information about your crops or herd. Use this technology to determine the health of crops and animals, how much pesticide or feed you need or where to apply it, or determine the best time for harvest. Drones can also be used to determine crop rotation to help maximize yield.

Better Photography Business

It seems that everybody with a camera these days instantly becomes a photographer. But if you want beautiful and unique shots, a drone can up your edge among the competition. Adding a drone to your arsenal can give you shots and videos that no other photographer has taken before. Not only are drones great for aerial photography, they are also used for weddings, parties, and other events to help photographers capture a bird's eye view of the occasion. Offering aerial shots of an event will ultimately become part of the package for many photographers in the future.

Map Your Property

Want to see what your house looks like from the air? Get a drone and find out. Many people love their home so taking pictures of it is perfectly natural. Drones can take high resolution photos, so you can frame aerial photos of your house to show guests.

Catch Corrupt Companies Red Handed

In Oak Cliff Texas, a drone captured a river of red. It turns out that a meat packing company was dumping blood in the Trinity River which led to multiple investigations. It helped stop the pollution of a body of water.

Up The Social Media Ante

If you're a social media addict, a drone can greatly improve your visibility and lead to more likes and follows. Many people do selfies with their cameras so why not add a twist to your usual selfie by taking it from a drone and uploading it to Twitter, Facebook or Instagram. This is a good way to become social media royalty and lead to money making ventures in the future.

Stunning Footage

You don’t have to be a professional photographer to take stunning photographs. In some cases, all you need is a drone. This is because an aerial shot is very unique and almost always awe-inspiring, no matter who takes it. If you want a unique photo or video of ordinary like fishing on a lake, make it into stunning footage by shooting it on a drone.

It’s Fun

Drones are fun. The FAA keeps on rolling out rules to limit what you can do with drones but it does not diminish the fun you have with it. Drones are fun not because of the FAA's limitations, but because man has always wanted to find out what it feels to fly. With drones, we can do this and see the world from a bird's perspective.
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