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Foot Cardigan Taking Socks One Step Further

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Socks Foot Cardigan
Seeing packages in the mail is probably one of the most underrated and exciting things that happen to us in our digital world. You may know them as the guys on Shark Tank that ripped off their pants.
Foot Cardigan is a sock subscription that sends you random socks once a month. From holiday themed to socks covered in sushi, be sure to be surprised every time. Their fun, colorful Instagram feed is a small taste of what you will receive. We interviewed the founder of Foot Cardigan, Bryan Deluca, about how the company got to where they are today.Bryan Deluca Foot Cardigan

How did Foot Cardigan get started?

We fell in love with the subscription model after seeing that viral Dollar Shave Club video in 2012. Socks are a commodity so we knew we had a shot at having some success within the space if we came at it from a different angle, you know, like a subscription. Et voila!

Why socks?

The 'fun, crazy, fashion' sock trend was just getting going, so we kind of were at the right place at the right time. I had a little experience in sourcing so I was able to find our first factories and get that going. But I really loved the idea of taking this historically boring product, like a sock, and making buying/receiving it fun.

What makes your socks different from competitors?

Over the last four years, I think we've created our niche within the larger sock industry. Of course I think our product is as good or better than other brands out there, so when you're competing, you have to make sure there's just a quality standard there, or people won't buy your stuff. But beyond that, we've really separated ourselves with our design aesthetic. The words 'whimsical' and 'fun' are probably the most circulated within our design team. But really, it goes beyond the socks. It's the brand. The tone. It's unique to our industry.

Describe your subscription service.

Most people don't think about buying socks until they have to. They've got holes in their current ones, so now they've got to go to the store to buy new ones. It can be a hassle. But with Foot Cardigan, we give you something you need (socks), and we give you an experience you wouldn't expect for such an historically mundane product. You get a random pair of fun socks in your mailbox every month. You don't know what you're getting until you open the package. That's one of our customers' favorite things about us. We make the decision for them, and they get the surprise in their mailbox. No one gets fun mail anymore. And we're proof that people still crave it.team foot cardigan

Tell me about your team.

It's really a privilege to work with them every day. They work really hard and are really smart. About half our team is operations and customer service and the other half is marketing/web. It's a good blend of creative people. When I say creative, I don't mean just the designers. We need every position to be creative, with how we respond to customers and how we ship out socks.

Describe your company culture.

It's pretty much exactly what you'd expect from us. Meaning, if you've been to our site or received our socks and you walked into our office, it would make complete sense to you. A lot of laughing. A lot of energy. Whimsical decor. Every person on our team is empowered to do their jobs. And they're encouraged if they make mistakes, because when we make mistakes, we learn and get better. We love taking risks. Sometimes they work and sometimes they don't. We give our team the freedom to think about how to do things better, without the fear of judgement. That matters.

How has being on Shark Tank and HSN affected your business?

The've both been really great. Both are experiences that you never expect to happen, but when they do, you're kind of like 'WHAT?!?! Did that just happen?' But yeah, our business greatly benefited from both experiences.

Do you plan on expanding your product line?

I'm so excited about this. Over the last four years, we've launched four products. In the next 12 months, we have plans to launch almost double that. planets foot cardigan

What inspires you?

My family. They are my rock. My three-year old doesn't care that I was on Shark Tank and she doesn't care if I had a challenging day at work. She just wants daddy to cuddle her and play Candy Land. That's really refreshing for me. I thrive off seeing my friends succeed. I have a lot of friends in different industries that are so damn good at what they do. When they have victories, we celebrate, and when they fail, we cry. Being around people who challenge themselves to be the best they can at what they do. That gets me every time.

What is the biggest lesson you’ve learned so far?

To soak in every single moment of this ride. I find moments every single day to be thankful. I often find myself saying 'I can't believe I GET to do this every day.' Because I'm not guaranteed this will last forever. So I'm going to enjoy it while I can. Tomorrow, the world could decide that socks are terrible inventions and we're going barefoot, and we'd be done. Unless we made socks that looked like people were barefoot....I'll be right back....

What are some obstacles you’ve come across?

Growth. While it's really exciting to be growing, it's also really challenging. 2/3 of our team have been here less than a year. We've had to create things like an organizational structure, training, etc. Navigating inventory management with our model can be tough, but we're getting there. Oh, and things like at the beginning when we had to figure out how to tell people to buy something that they didn't know was a thing. That was strange.foot-cardigan-food

What was the proudest moment for Foot Cardigan?

It had to be the first customer who bought a subscription that none of the co-founders knew. We went ballistic over the fact that someone who wasn't obligated as a friend or family member bought a subscription because they just loved the product. I'll never forget that.

What is some advice you can give to someone building their own startup?

Get over that fear of failure. I see that the most from people. They work on their thing for a couple years and it never sees the light of day. No one will ever care about your thing as much as you do. We had the idea and launched in 2.5 months. It wasn't the best first site, but it sold sock subscriptions. We tweaked it from there. So yeah, just get your thing out into the world. Don't waste time and money building something people don't want. The sooner you push it out there, the sooner you'll know if it's going to work or not. That's invaluable.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

Business

Tips On Tracking Business Miles

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tracking business miles
Are you one of those people who scramble around for auto deductions every time tax season comes along or do you avoid auto deductions because you think they are not worth the hassle?
Believe it or not, many businesses miss significant tax deductions simply because they do not keep up with tracking business miles. The good news is that tracking business miles is not a big chore. You just need a good system in place and tracking business miles is easy. Here are some tips to consider.

Use An App

Most businessmen use a smartphone and they have apps you can download to keep track of business miles. MileIQ, TripLog and TrackMyDrive are available for iOS and Android. Every time you take a trip, the app records the miles using GPS tracking and then allows you to classify the trips as business, personal, medical and other custom categories. You can also add additional details or purpose for the trips.

Daily Log

You can also use the old paper and pencil method by using a daily log you can keep in your glove compartment. The IRS wants detailed documentation so your logs need to contain date of travel, purpose (client name, meeting with supplier, banking, meeting with accountant, etc) and starting point and destination of every trip. You can also record the actual mileage if you want by taking note of the odometer meeting from the starting point to the end point.If you are only using 1 car for business and personal use, record the odometer reading at the beginning of the year and at the end of the year so that you can compute business use percentage.

Sampling Method

This method assumes that you travel almost the same amount for business every year. It also entails the use of detailed appointment books. Under this method, you keep track of your business mileage using a sample figure for a period and then use it to extrapolate your mileage for the whole year. You must keep a record of your mileage for the first three months for example and back it up with appointment books. You don’t have to use three months. You can use 1 week, 2 months or any time duration you think that best represents your business mileage for the year.

GPS Mileage Tracker

There are tracking devices you can install in your car so that it can keep track of business and personal miles. Using a Wifi system, the GPS device records driving and then uploads it to the internet so that mileage logs are created automatically. Some of them have business buttons you can push so that trips are set automatically to business. The IRS trusts GPS mileage trackers because they are usually tamper proof and backed up so that they can protect information in the case of an audit.Keep good records to maximize tax deductions that you are entitled to with the IRS. This way, you won't pay more than you owe and won’t get slaughtered by the IRS auditor.
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Business

5 Best Gaming Mouses for Work and Play

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Ever wondered if there's such a thing as a gaming mouse that's work good for work? At Owner's Magazine we value our readers and understand that you're probably scrolling through this article on your phone, tablet, or worse on a trackpad. An entrepreneur shouldn't have to separate work and play. We've reviewed several other products for entrepreneurs who seek tech gadgets that doesn't require compromising. And today we've reviewing the best Gaming Mouse for both work and play. We want to give a shoutout to our sponsors and supporters who send us amazing products to review.

5. Logitech G900 Chaos Spectrum

DPI: 12,000Interface: Wired/Wireless 2.4GHzButtons: 11Ergonomic: AmbidextrousFeatures: Customizable RGB Lighting, 30 hour battery life, removable side buttonsCost: $79 refurbished from TangaWireless gaming has always been plagued with lag issues, which is why true gamers tend to shy away from bluetooth or wireless mouse. The G900 is here to change that once and for all. Logitech was able to get the G900's polling rate down to 1 millisecond on a 2.4GHz connection. Combine that with accelerated coverage of DPI range, zero smoothing and filtering, the G900 is a serious contender for that precious cargo space in your travel bag. Being wireless means it'll pair with just about any laptop (even mac) and it's ambidextrous design makes it compatible with all type of users.

4. Asus ROG Gladius II

DPI: Up to 12,000Features: 50g acceleration, 1000Hz USB polling rate, removeable left and right buttons, Omron switches, RGB lightingPrice: $99 from B&HDesigned to grab attention and also excel in performance. The Asus ROG Gladius 2 comes with swappable buttons, a clickable scroll wheel, and a sensitivity toggle. The RGB lighting covers the mouse from top to bottom and is customizable, so you can pimp it to look like the rest of your gear if that's what your heart desire. Despite the comprehensive list of features and the hefty price tag, it doesn't come with swappable weights. This mouse is a perfect fit for entrepreneurs on the go and seeking a mouse that would allow them to snap a few noobs in between meetings at coffee shops.

3. Corsair Glaive RGB

DPI: Up to 16,000Features: Interchangeable thumb grips, three-zone backlighting, Pixart 3367 sensor, Omron switches, DPI status lightsPrice: $60 from AmazonTaking a step down from the super high end priced mouse and entering the more affordable range we have the Corsair Glaive RGB.  Corsair is a company known for their PC parts and not known for their gaming peripherals. Entering the gaming scene, Corsair needed to innovate competitive edge, resulting in a mouse built for comfort, with a coating of soft touch paint, and swappable thumb grips.

2. Razer DeathAdder Elite

DPI: Up to 16,000Features: True tracking at 450 Inches Per Second, Resolution Accuracy of 99.4%, Mechanical mouse switches (up to 50 million clicks), Razer Chroma lighting, Up to 450 IPS / 50 g acceleration, Razer Synapse softwarePrice: $67 from AmazonRazer is a well known brand in e-sports gaming and especially gaming equipment. It's no surprise that at least one razer mouse would make it on the list. The Razer Deathadder Elite is an affordable and powerful gaming mouse that carries all the essential pro-gaming necessities and nothing extra. You can also change the DPI of the mouse on the fly via buttons beneath the scroll wheel. Although the DeathAdder doesn't have the bells and whistles as some of the other mouse on this list it does come with beautiful RGB lights, changing the DPI on the fly, easy-to-buttons, and grippable scroll wheel makes the DeathAdder a formidable mouse for the price.

1. SteelSeries Sensei 310

DPI: Up to 12,000Features: Ambidextrous design, one-to-one tracking up to 3,500 CPI, 50-million click life spanPrice: $60 from Amazon - it's so popular it's out of stock!And the ultimate mouse for both gaming and work is the SteelSeries Sensei 310.Steel series have always been known for making exceptional gaming products and their latest The SteelSeries Sensei 310 is no exception. Steelseries priced the mouse competitively to mice priced double it's price. It's a simple no-frills design that's not meant to show off your "gamer side" or be an attention magnet on your desk. If there is such a thing as a Mature gamer, Steelseries definitely made this mouse for that specific audience. Although lacking the bells and whistles of other mice on this list, the performance, reliability, and impressive sensitivity makes the SteelSeries Sensei 310 a must-have for both gamers and the average everyday user looking for a solid performing mouse. The mouse is so popular you may have a hard time tracking it down online. 

Conclusion

These were the 5 best mouse that we reviewed this half of 2017. No matter which mouse you choose on the list, you'll be satisfy with. Ultimately choosing a mouse is a personal choice and everyone's preferences are different. Some of us want our mouse to be edgy, flasy, and highly customizable. While others want a no-frills plug & play gaming mouse that can also work with their Mac while traveling. Whichever mouse you choose, just make sure you also grab a good mouse pad to go along with it. A mouse is only as good as the surface its on after all.
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Business

Why Quality Is Better Than Quantity In Design

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design quality over quantity
We have all been taught that quality is always better than quantity. This is true even in design. Quality is better than quantity in a web design, because a well designed website is thought out and capable of capturing your target audience. While it is true that there is competition when it comes to web design, there are still many designers and companies that prefer their designs to be tailor-made for their company rather than a 1-size-fits-all type of website. Here are reasons why you should always go for quality rather than quantity.

Quality Means Better Work

Let's stick to the example of quality web design. When you go to the internet and search for products, you usually go through several sites before settling on a page that catches your attention. But, before you decide to stick to that page, you've probably browsed through 3 or 4 websites. You might try asking yourself why you left those pages. Some of the most common answers include: slow loading time, unfriendly web design or uninformative product descriptions. All these reasons point towards sloppy workmanship on the part of the website developer. This could mean that the company is hiring inexperienced talent due to an overload in projects or poor supervising. Either way, this does not bode well for the reputation of your company, because it makes you look sloppy too.Quality takes work. Designers and craftsmen alike need to consider many different factors so that they can make a product attractive to the target market. If your website looks like a cookie cutter website, it makes you look unoriginal and common. It might make customers think you stole website ideas from your rivals, because your website looks like theirs. This could translate to a loss in trust and a drop in reputation for your company.Quality designs, on the other hand, means that thought was given to the design and development of the product. Designers studied what the customers wanted, what they need, and find ways to make the product unique to entice customers to them come back. All of these take time, but they have a better potential of paying off in the future. Designers and craftsmen need to consider everything from materials to the cost of time and materials ensure that the product is of good quality.

Quality Means Getting Noticed

There are over billions of different products available in the internet and in real-life. If you have a product you might want to launch it immediately to get a chunk of the market. Earlier is always better, so that you can reach more customers, right? This might be right, but in order to launch immediately, you might be tempted to go for something cheap with poor craftsmanship to ensure that your products are launched at the shortest possible date.But, there is a price to your hastiness. Cheap and poor quality products are very common. They look like carbon copies of each other and break easily. The only difference in some of them is the price or the color of the product. You don't want to be lumped together with companies like these

Quality Products Mean Better Reputation

In the end, the reputation of your company hangs in the quality of your product. If you want to be a trusted name in your industry, you want a quality product. If you produce quality, people will see your product and company as industry leaders, and there is no price you can pay for this kind of reputation. Yes, it might mean that your product is more expensive than others, but at least you know you are providing good quality products that provide value to your customers.
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