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Build A Dream Team For Your Startup

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startup team

Building a great start-up team is the biggest challenge for an entrepreneur. No matter how great your idea, its success or failure depends on the team which executes it. It is essential that you choose your team carefully and selectively. The first few members of the team along with the founders are critical in shaping the future of the start-up. This initial team would be instrumental in hiring further co-workers as the business grows. So, how do you build a startup team? Here are some steps to build a dream team for your new venture:

Identify the roles

Founders are the most important members of the team. They have to mutually agree on the decision-making process. So for example, if one is an expert in marketing and other in technology, then the structure of the startup can be determined accordingly. Once that has been settled, the next step is to identify the roles which you need to fill up to complete your team. So whether it is for PR, social media, or SEO, you need to decide mutually and hire the right talent. It is essential to hire the required talent according to your priorities, because there is no point hiring two project managers when there is a need for one programmer. Also keep in mind that you will have to pay them lucrative salaries in order to attract the best talent to the startup ecosystem.

Full timers’ vs Contractors

Hiring a full-time employee is a commitment which you make to pay that person irrespective of the work, whereas contractual employees are paid according to the work done. Contractual employees can be converted as full-timers as and when there is a need. You need to have a vision and hire accordingly. You should have the ability to forecast demand and match the supply.

Identifying the candidates

This is the most challenging step when building an ideal team. While identifying the candidate, one should ensure that the candidate has an experience in the field that other team members do not. It is always beneficial to hire a candidate who has been referred by someone known to you.  Apart from that, the most important factor while hiring is the candidate should be willing to work in a fast paced startup ecosystem and should believe in your start up business.

Hiring process

Once the candidates are identified, the process of hiring begins. The hiring process starts with an interview. It is always beneficial to be prepared in advance when you are about to conduct an interview. Keep your questions ready in categories such as creative thinking, problem-solving, fact checking, and behavioral. Post interview, if you find the candidate eligible, do a background check and then hire the employee.

Post-hire

The process of team building does not end when the candidate is hired, it goes beyond that. A post hire assessment needs to be done with the employee. This includes developing methods for training, path for career development and promotions. All these will serve as an incentive for your employees.

 

Startup Central

Leadership Qualities You Need To Have

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Leadership is an inborn quality, but some refinement and knowledge will always be needed to enhance this unique talent. If you want to be a great leader, evaluate your abilities and address the areas that require improvement. Some people also believe that leadership is an attained knowledge which becomes programmed and instinctive over time. Here are some key leadership qualities that can help you to become a true leader and gain respect at your workplace.

Be A Role Model

Leading by example is not as easy as it sounds. Successful leaders always maintain a balance between their actions and what they preach. You need to be consistent in your actions to project positivity and become a role model at the workplace. Set the right expectations and highlight what’s expected by clearly establishing a code of conduct. Encourage your teammates to follow the established rules and never break the code of conduct.

Be Humble

You need to gain the respect of your colleagues and teammates. If you want to establish a strong bond with your crew, try to be humble. Share the credit of success with your team members and if you commit a mistake, admit it. If you admit your mistake, your employees feel confident to disclose theirs thereby bringing in transparency. Unnecessary ‘blame game’ can ruin the environment and work culture of the workplace.

Be An Effective Communicator

Do not intimidate your colleagues or employees with your title or power, rather be approachable to them. Give them a patient hearing when they discuss workplace issues and preserve the confidentiality of such conversations. Do not jump to immediate conclusions and communicate your stand in a wrong way. Set your expectations from the team upfront and make a note of all the important discussions. If any misunderstandings crop up in the organization, try to settle them through the right communication channel. Heated arguments and insulting people should be avoided at any cost. Remember, every problem can be solved in a professional way if you are capable enough to do it.

Encourage Creativity

Inspire your team to think creatively and give them some positive inputs and feedback. If you encourage your team to come up with some innovative ideas and give them an opportunity to showcase their ideas, you will earn enormous respect from the team. The team will also become more confident and committed towards the organization. Reward creative ideas and innovations. It will eventually improve the problem-solving ability and productivity of the team.

Challenge Your Employees

Great leaders know how to bring out the best results from the team. They are excellent observers and study the capabilities and mindsets of the teammates. As a leader, encourage them to think. Thinking leads to learning and innovation which is the basis of survival in this competitive world. Dynamic employees get bored if they constantly work under similar circumstances and are stuck in a monotonous job. As a leader, you need to find out such talented employees and challenge them to think out of the box and give them some fresh air. It is a part of continuous learning and symbiotic growth. However, you need to demarcate thresholds and provide them with challenges that are achievable within their limits. Over-burdening, an individual beyond his capacity, leads to frustration and failure.

Review And Reward

Great leaders lead from the front. They should always have a careful eye on the overall performance of the business. Never forget to praise an individual or a team effort when you review successful projects. Rewards for consistent performers encourage others to give their best. If any project does not meet your expectation, give the team some tips to improve. The correct decisions and correcting measures taken by the leader play a pivotal role in the progress of the company.

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Invest In Company Culture For A Stronger Team

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Blue chip companies like Google, Facebook and Twitter spend a lot of money investing in their company culture. This is because having a nice place to work attracts the best minds. While we don’t all have $40 million to spend on company culture, there are some things you can do to jazz up your office culture. Here are great examples.

Out-of-Office Team Building

One of the best ways to ensure that everybody works together is to host an out-of-office team building. This is a good way to make employees familiar with each other while socializing outside of the office. It is also a good way to relieve stress after a long day at work. Group bowling, for example, can rouse the competitive spirit while enhancing team building. These activities make teams gel together so that they can work well inside and outside the office.

Give Out Awards

Awards serve 2 purposes: to recognize hard work or achievement of an employee and to motivate them to work harder. Programs like Employee of the Month might seem corny and simple to others, but for employees, it can spur them to work harder for recognition and that coveted space on the wall. You can have your employees nominate candidates. Once they are collected, a voting period can commence. The winner of the award gets a trophy plus a generous prize. It might seem small, but it is a good way to get employees to go the extra mile.

Get To Know Your Employees

Make yourself personally accessible to employees to keep company culture strong. It can be hard to remember the names of everybody especially if it’s a big business but you should commit yourself to at least remembering their first names. Ask them about their lives, hobbies or interest. By cultivating this kind of open relationship, employees will respect and trust you.

Contribute

Get employees to contribute to the company culture. Employees in the company come and go. To keep culture current, it is important to keep it current by getting them involved in what the culture should be. For example, you can elect a “Culture Captain” each month and he or she is in-charge of shaping the month from Pajama Tuesdays to Margarita After-Office Fridays.

Keep Employees Happy and Loyal

It can be hard to pay attention to your employees’ happiness if you constantly have your nose on the grindstone. However, keeping employees happy is vital. As we know, happy employees are productive and successful. When they are constantly in this state, they will be loyal to you, because they don’t have a reason to leave. Allow your employees to have fun so that they can recharge.

Hold Regular Staff Meetings

Communication is one of the cornerstones of the workplace. Hold regular staff meetings, review performance, and discuss ways to improve. This is also a good time to review company policies and to discuss company news. Employees feel active and included when they are updated with the company’s status.

Employee satisfaction is important for a business. Employees who are satisfied are better workers. Investing in company culture is a good way to get your company noticed while keeping employees motivated.

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Sustainable Marketing Tactics For Startups

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Starting a business is exciting, but also comes with some significant challenges. The success and sustainability of the startup depends on two basic ideas – good product and good marketing. Launching a business is associated with lots of planning, decisions, details and some risks. Determining the target audience and building a strategy to connect with them are vital to the success of a new venture. Sustainable marketing is proving to be a game changer in the present world of business. Sustainable marketing is the concept based on social and environmental sustainability. This kind of marketing strategy tries to meet the demand of the present generation without harming the future. Here are some tips on sustainable marketing tactics for startups.

Identify Your Target Group

Use social media to identify your target audience. You can also research the business strategy of other similar ventures through social media. Read the customers’ responses to their products. Have a close look at the keywords and follower profiles of your competitor company. Try to reach them with some definite objectives to impress them. Focus on spreading the news of your venture and products and how these can affect the environment and community in a positive way. Create excitement about its launch to grab the attention of your target audience.

Unique Marketing Techniques

As a startup, you may not have enough resources and may not be able to take big financial leaps to promote your products or services. However, to get noticed, you can adopt a few innovative ways to do so. Promote your company’s green technology, social relations, and environmental initiatives. You will get a positive response from the media and consumers build an emotional connect with the organizations that provide some social sustainability.

Product and Culture

Create a buzz about the product or service during its pre-launch phase. As the stage is set, people are willing to try it. To hold customer loyalty to your product, you need to build a working relationship with them. Listen to their opinion or feedback about the product. Proactive listening is a powerful online marketing tool and sustainable in the long-run. Participate in the networking events that emphasize on sustainable development. Reach out to people who need the products and let them know how should they use them without harming the ecological balance.

Market for the Right Reasons

Set your short term and long term goals for the startup. A good product needs proper marketing to reach maximum sales targets. So, operations and marketing should go hand in hand. As the product is developed, it should be promoted in the proper light. Marketing only for the sake of marketing is not healthy for long-term goals.

Convert Your Visitors Into Customers

The startup should be committed towards the future generation. Your company website should promote the sustainable marketing strategies adopted by the firm. It leads to the betterment of the relationship between the company and its customers. As you focus on reducing waste or rejecting child-labor in your firm, the e-visitors feel an emotional connect. The transparency and ethical practice of your startup can gain the confidence of your audience, thus increasing the value of your brand.

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