Startup Central
Lane Petrauskas Is Switching Up Your Saturdays With Skorch
Picture this. It’s a Saturday night. You finally have a day off and you’re ready to let your hair down and release the tension of the week. Your friends shoot you text asking where is the best club or bar to go to and you are stuck. There are so many places to go to on the weekend and you are not particularly sure where to go for the night. This issue is why Lane Petrauskas took her background in advertising and designed Skorch, the new app taking review sites out of the equation with millennials in mind. Rather than aimlessly scrolling through geotags on social networks, Skorch is a curated heat map to show you what’s hot, in real time. Skorch functions both as a foodie finder and a social networking site, where users can follow friends, influencers, and add hotspots and so much more! Skorch has now launched in 14 cities across the United States and has more to come in the future. With such a promising future ahead, its time to get some insight on the company that solves the debate on “where to go tonight?”.
Tell me about yourself! What is your background?
I began my career in advertising as a Writer, creating ads and campaigns for major brands like Patrón Tequila, McDonald’s, PepsiCo, Zappos, JetBlue, and more. I had the opportunity to work at several world-renowned agencies in LA, Chicago and Boston, and learned a lot from working with some of the brightest minds in the ad industry. From pitching my ideas to the CMOs of major brands, to bringing those ideas to life, my career as a Creative in advertising really helped groom me for my entrepreneurial pursuit.
What attracted you to creating Skorch?
Finding great places to go was too much work! For too long, people have been forced to comb through pages of years-old, subjective reviews, skim lengthy articles, and scour social media for the geo-tags of friends and influencers. Plus, let’s be honest, we are all super skeptical of strangers’ opinions on the Internet. With Skorch, you won’t have to read someone’s long-winded rant just to discover they rated a place 1 star because they had to wait too long for the bathroom.
Is Skorch different from its competitors?
Absolutely. Skorch is a super-selective, curated database. If a place isn’t awesome, it’s not on Skorch. The app is also inherently social. You can follow friends and influencers, post to Skorch while you’re out, submit locations for inclusion on the app, and create your own hotlist of your favorite #SkorchWorthy places. Finding somewhere to have fun should BE fun.
What is a major goal Skorch has this year?
This year, we’re looking forward to hosting events for our most active users in their cities. Skorch users are a group of people who love to have fun at the best and buzziest places, and it’s a priority for us to continue that sense of community off the app.
Who would benefit from using Skorch? Describe your customers.
Anyone who likes going to great places would benefit, i.e. everyone! Skorch was built with Millennials in mind, but turns out, it has broad appeal. My grandmother even once said “Honey, that’s nice.” In all seriousness, our users are a good time. They have discerning taste, they enjoy discovering new spots, and they love to share their experiences.
Who has inspired you in business?
I’m inspired by Whitney Wolfe Herd, the Founder and CEO of Bumble. As a fellow female app Founder, I admire the success she’s achieved while empowering Bumble’s user base. I believe that she has revolutionized that category of apps, and her brand is one to watch.
What advice would you give young entrepreneurs stepping out on their own?
Spend like a startup. I’ve seen too many young entrepreneurs secure early investments, and then exhaust the capital quickly. As a founder, you will grow with your business. Give yourself and your budget time to do that.
Where do you see Skorch in the next five years?
I see Skorch becoming the go-to source for discovering places to go and sharing your experiences. In five years, we will have expanded to several new markets, both nationally and internationally. What’s more, I see the brand growing beyond the app. This would be the perfect time to say something cliché like “stay tuned!” But really, stay tuned!
Looking for an alternative to Design Pickle? We have just the list for you.
Design subscriptions are now popular amongst entrepreneurs, small businesses, and even corporate giants. The model is simple: you pay a flat monthly rate and get as much design help as you need – websites, custom illustrations, branding assets, ad design, packaging design, and more.
In a world where traditional agencies charge exorbitant fees and the freelance market is hit or miss, more and more brands are opting for this simple, comprehensive design solution. If you have no time to vet freelancers for every project and no budget for a team of in-house designers, this might be a perfect fit for you.
We went ahead and ranked the top unlimited graphic design companies in the industry that rival Design Pickle.
1. Penji
One of the top competitors of Design Pickle is Penji. This is because Penji offers a very comparable gamut of design services at a lower price point. Penji is one of the biggest unlimited graphic design providers in the industry and has consistently received strong reviews (4.8 average) across sites like Trustpilot, Facebook, and Google.
Penji stands out for its responsive customer service and exceptional designers. Their user-friendly platform makes requesting designs simple, allowing users to easily navigate and communicate with their designer. Each tier of Penji’s subscription is tailored to cater to diverse requirements, be it ad creatives, presentation designs, or motion graphics, ensuring various types of clients get the most value for their dollar.
Why we recommend:
– Designers are matched to your project based on their skillset and your specific need
– Penji offers logo designs, illustrations, and UX/UI for apps & websites
– Their customer support is responsive and quick
– There are over 100 design services to choose from
– You get access to a Project Manager or Art Director at higher tiers
Price: $499-$1497
2. Superside
Superside is a well-known company offering scalable design solutions that are suitable for brands of various sizes, from startups to large enterprises. Their services are priced significantly higher than other graphic design services, so they’re best for companies with larger budgets.
Why we recommend:
– You get access to a dedicated design team
– They offer static and motion ad creative for testing ads
– They’ve worked with big brands like Google, Shopify, and Meta
– Superside’s video production quality is top notch
– If you run out of design credits, you can order more at any tier
Price: $5,000-$13,000 (50-150 credits)
3. Fiverr
Fiverr is the only non-subscription service on the list, but many people don’t realize that individual freelancers can now offer subscriptions on Fiverr. The platform is famous for its wide range of freelance services at an incredibly affordable price. Typically, Fiverr matches you with a freelancer for a one-off project like a logo or website design. You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.
Why we recommend:
– Fiverr manages the relationship, making financial transactions safer
– There’s no need to waste time or money hiring a full-time designer if you don’t need one
– You can choose from hundreds of designers to find the exact style you like
Price: varies widely (You might be able to get a logo for just $15, but in-demand designers might charge you $1000-2000 for a website.)
4. Flocksy
Flocksy is another unlimited graphic design service much like Penji and Superside. The company has a decent reputation online and offers comparable services to other design subscriptions. However, there are two major differences: They offer copywriting and video editing. Flocksy gives you access to an easy-to-use platform for submitting requests, tracking progress, and communicating with the creative team.
Why we recommend:
– Flocksy offers video editing and copywriting in their two highest tiers
– You can get Zapier integrations at every tier if desired
– They offer a 14-day money back guarantee if you choose not to continue
Price: $499-$1695
5. ManyPixels
Manypixels is another growing company that offers a similar service to Design Pickle at a comparable price. The company boasts clients like Teachable and Buffer. You can also get free stock assets from Manypixels, which is a nice perk to complement unlimited designs.
Why we recommend:
– Have an intuitive online platform for communication and storing files
– Pay monthly, quarterly, or yearly (save 10% quarterly, 20% yearly)
– Get a designated designer at the highest tier and collaborate in real-time
Price: $549-$1299
6. Kimp
Kimp is similar to other graphic design subscription services but offers unique pricing tiers. Unlike its competitors, Kimp provides both design and video services without requiring separate plans, ensuring a comprehensive creative solution. Clients also benefit from dedicated design and video teams, ensuring consistent quality and brand alignment across all projects.
Why we recommend:
– Choose only what you need: video, graphics, or both
– A speedy 2-4 day turnaround for video projects
– Kimp offers a 2-month discount as you’re getting started
– Get free stock video, audio and images in their top tier
Price: $599-$995
7. DesignJoy
DesignJoy came along just two years after Superside and have similar price range. They’re a big name in the design industry because they’ve worked with brands like Google and Verizon. Their standard tier allows you the manage unlimited brands along with unlimited users and stock photos.
Why we recommend:
– Webflow development available on both tiers
– Unlimited users on their higher tier
– You can refer a friend and get 5% monthly recurring commissions
Price: $4,995-$7,995
8. Delesign
Delesign has existed since 2017 and has leveled up its services each year. For the same price as many others on the list, Delesign also offers 2D animation videos. We’re not sure of the quality, length, or requirements, but this is a great bonus for brands that want to incorporate it.
Why we recommend:
– 2D animation videos are included in the package
– Guarantees quick turnaround times for initial drafts: 24 to 48 hours
– Zapier and Slack integrations on every plan
Price: $599 – $1799
9. No Limit Creatives
Roughly the same age as Delesign, No Limit Creatives is another design services that has grown in notoriety in recent years. They’re unique in that they offer 4 tiers for graphic design while most offer 3. Like Kimp, they have a tier for graphics and video, and each tier allows a different number of requests at a time. Their lowest price tier uses design credits much like Superside’s model.
Why we recommend:
– Get a dedicated design team on 3 out of 4 tiers
– A whopping 3 requests at a time are available at the highest tier
– The highest tier also offers real-time communication through Slack
– NLC provides video editing and video creation
Price: $499-1499
10. Kapa99
Kapa99 is a small company but they compete well with larger competitors like Design Pickle. They’ve been around since 2014 and thus have had plenty of time to perfect their craft. Kapa’s tiers are split into just two: Business and Business Express. Express offers speedier delivery for clients with more pressing deadlines.
Why we recommend:
– They offer a significant discount for the first two months of your subscription
– There’s no limit to how many ‘active tasks’ you can have on your dashboard
– Native Adobe source files
– Canva file delivery
Price: $499-$999
Unlimited graphic design services have become the go-to services of major brands like Uber, Buffer, 7/11, and more! You can follow in their footsteps by subscribing to an unlimited graphic design service since it allows businesses to scale anytime. Plus, it offers quick turnaround times without compromising quality. Besides those, it has a money-back guarantee and lets users cancel anytime without hassle.
If you can’t pick the best service, we have your back with this comprehensive list of the best unlimited graphic design services!
Which Provider Should You Choose?
We’ve done the homework and curated a list of Unlimited Graphic Design providers for you and also negotiated special deals on your behalf. You can see them all below and decide which one fits your business based on your needs.
Unlimited Graphic Design Providers
What Does Unlimited Graphic Design Mean?
These unlimited graphic design services have a monthly subscription business model. That means you can sign up and cancel whenever you like. What sets them apart from your typical freelancer, agency, or in-house designer is you gain access to a workflow that is designed to be quick and to the point.
You’ll communicate with their team through Trello, email, or an online platform. The option given is dependent on the company you choose. For example, only a small selection of services provide a custom built online platform for their customers.
Once you’re connected to their workflow, you can begin submitting as many design requests as you want. Although they all claim “unlimited”, it generally means you can “create” unlimited design requests. It doesn’t necessarily mean they’ll work on them all at once. Usually, they just work on one design at a time. When one completes, they start the next design.
The usual turnaround time is between 1 – 2 days, and that’s just for the first draft. It doesn’t mean your entire request is complete. If you don’t like it, you can request as many revisions as you want, and that will take more time. So it can take up to a week to actually get the design complete if you have a lot of revisions.
Another thing to keep in mind is content. You need to be able to have everything ready and provide all the content needed in order for their designers to get started.
How Does On-Demand Graphic Design Work?
Most graphic design services listed above offer clients a bespoke design platform. For instance, Penji’s design tool is an all-in-one platform where designers, account managers, customers, and their team members can communicate and collaborate.
Although the steps in working with a graphic design company are similar, we’ll use Penji’s design software to share the step-by-step graphic design process.
1. Log in
Once you’ve selected the subscription plan, log in to your design tool and access your dashboard. Most of these tools are user-friendly with a minimal learning curve and prioritize user experience.
This example of Penji’s dashboard shows a list and thumbnails of ongoing design projects. The menu at the top shows the Active, Completed, Drafted, and On-hold projects.
Submitting a design brief is the first step in the on-demand graphic design process. To submit, click the +New Project button at the upper right side of the dashboard.
2. Fill in the title
Think of a relevant project title that will describe the design accurately. Writing an accurate title will make browsing through ongoing projects easier once you have a long list.
For instance, if you’re creating a company logo, you can write “Logo design” and specify the company or industry beside it if you’re handling multiple brands.
3. Choose from design categories
The next step is to choose from the many design categories. Most unlimited graphic design services have around 100+ design categories. Penji has 120+ design categories. Choose one that fits your project.
4. Write a design brief
This step is crucial when working with on-demand graphic designers, as this will make or break your project outcome. Writing a thorough, clear, and well-thought-out design brief makes it easier for designers to understand exactly what you want.
Penji’s design platform has a few reminders on the left side when writing design briefs. Ensure you follow the tips for a better design outcome.
5. Attach files and images for inspiration
Some customers can’t express themselves clearly through written instructions. You can attach files and images to support your written descriptions with visuals. Attaching sample logos also helps lead designers in the right direction. Attaching your competitors’ logos is also a way to make yours better.
You’ll also need to choose the source file type in this step or let designers pick for you.
6. Choose a brand style guide
Subscribing to unlimited graphic design services means you can request any visuals for multiple brands. Penji’s design tool lets you save and categorize your brand style guides in folders. This way, you only have to choose a branding guideline for designers to follow.
Once you’ve chosen the associated brand, click the Create project button to start the process.
7. Wait 24 to 48 hours
Although most on-demand graphic design services’ turnaround is 24 to 48 hours, some companies may take more than two days. This is due to complex projects like illustrations or web pages.
Wait for the first draft and ask for revisions until you’re 100 percent happy with the design. Download the source file, and you’re good to go!
Why Should You Sign Up for Unlimited Graphic Design Services
Subscribing to unlimited graphic design services is more convenient than hiring freelance designers. Here’s why:
- Work with vetted designers and choose from various skill sets. There is no need to search for another designer fit for a particular project. The company will assign you the most suitable designer.
- No need to worry about additional fees as you only have to pay fixed monthly rates and get unlimited designs. Revisions also come at no extra cost.
- You don’t have to worry about graphic designers going MIA and abandoning crucial projects. Each design project is managed by an account manager who will check if deadlines are met on time.
- Signing up and canceling subscriptions with on-demand graphic design services is easy. You can sign up if you need a stream of designs while setting up shop and cancel anytime without incurring cancellation fees.
- Fast 24 to 48-hour turnaround, which prevents any bottlenecks in your marketing campaigns.
- Request to change assigned designers if you’re unhappy with their work at no additional cost.
- Organize your projects and brand style guides if you request multiple brand designs. The custom design platforms make managing projects efficient and convenient.
Are they worth it?
If you have a lot of design needs, they’re definitely worth it. Being that it’s a monthly recurring investment, you’ll need to make sure that you have the need for an ongoing graphic design service. This graphic design service model is comparable to outsourcing a designer yourself, except much of all the management work is done by the company. The quality of designs and turnaround time also tends to be significantly better when outsourcing a designer yourself.
In today’s fast-paced and competitive business landscape, startups often find themselves navigating a maze of challenges that can hinder their growth and potential.
This is where the concept of a startup incubator comes into play as a guiding light for emerging ventures. A startup incubator is more than just a physical space; it’s a dynamic ecosystem designed to nurture and propel early-stage ventures toward success.
In this article, we’ll tackle some of the most common questions surrounding incubators. For instance – what is the role of a startup incubator? How does it differ from an accelerator?
And most importantly, how can it optimize your business?
Let’s begin!
What is an incubator in a startup ecosystem?
In a startup ecosystem, an incubator refers to a supportive environment or program designed to help early-stage startups grow and develop.
Incubators provide a range of resources and services to entrepreneurs, typically for a fixed period of time, with the goal of nurturing and accelerating the growth of their businesses.
Here’s the usual process of how an incubator supports a startup:
Onboarding
Startups who applied and were accepted are welcomed into the incubator with an orientation session. During this phase, startups get an overview of the program’s structure, expectations, and available resources. They also meet their mentors, advisors, and fellow cohort members.
Mentorship and Guidance
Startups are paired with mentors who have relevant industry experience or expertise.
Regular mentorship sessions provide guidance, feedback, and insights to help startups navigate challenges and refine their strategies.
Workshops and Training
Incubators organize workshops, seminars, and training sessions on various aspects of entrepreneurship. Topics covered during the startup incubator program may include:
- Business planning
- Marketing strategies
- Product development
- Legal and regulatory matters
- Fundraising
Access to Resources
Aside from training sessions, startups can also gain access to resources such as:
- Office space
- Co-working environments
- Internet connectivity
- Meeting rooms
Some incubators provide access to shared equipment, startup software, and other tools needed for product development.
Networking and Events
Incubators often facilitate networking events, pitch sessions, and demo days where startups can showcase their progress to potential investors, partners, and the broader community.
Business Development
Startups work on refining their business models, products, and market strategies. They receive support in identifying their target audience, creating a value proposition, and developing a sustainable revenue model.
Funding and Investment
Incubators may provide introductions to potential investors, venture capitalists, and angel investors Startups also learn about different funding options and how to pitch their ideas to secure investment.
Graduation
Successful completion of the incubator program results in a “graduation” for startups.
Graduated startups may continue to receive support through alumni networks, ongoing mentorship, or access to incubator resources.
Startup Incubator vs. Accelerator
A startup incubator and a startup accelerator are both support programs designed to assist early-stage startups, but they have distinct characteristics and objectives. Here’s a comparison between the two:
- Focus. Incubators typically have a broader focus and cater to startups in various stages of development. They often work with startups that are in the ideation or early development phase. Accelerators, on the other hand, are more specialized and typically work with startups that have a viable product or service and are ready to scale rapidly. They focus on accelerating growth and reaching key milestones quickly.
- Stage. Incubators are well-suited for startups that are still refining their business models, conducting market research, and building their initial product or service. Accelerators, meanwhile, are best suited for startups that have a minimum viable product (MVP) and are seeking to refine their business model, gain traction, and secure funding to scale.
- Mentorship. A startup incubator provides mentorship and guidance, often with a focus on helping founders refine their business ideas, develop prototypes, and validate their concepts. On the other hand, an accelerator’s mentorship is often geared towards specific aspects of growth, such as scaling operations, marketing, fundraising, and product-market fit.
Startup Incubator Examples
If you’re looking for the best startup incubators in the world, here are a few you of the most popular ones to consider.
1. Y Combinator
Situated in the USA, Y Combinator is considered one of the best startup incubators which has played an instrumental role in fostering the growth trajectories of some of the most renowned startups globally. The Y Combinator program spans a duration of three months, during which startups receive a funding injection of $500,000, albeit subject to certain conditions.
Subsequently, founders are immersed in a sequence of mentoring and refinement initiatives that culminate in the prestigious Demo Day. Here, founders showcase their concepts to an audience comprising investors and handpicked media representatives.
Mentees: Airbnb, Dropbox, Coinbase, Gitlab
2. Techstars
Techstars directs its energy toward nurturing startups rooted in technology. Since its inception in 2006, Techstars has been a driving force behind the growth of numerous startups. Annually, they select more than 500 fledgling companies, providing them with up to $120,000 in investment and the invaluable chance to partake in mentorship programs.
Backed by an impressive funding sum of $21.3 billion, Techstars stands out as a reliable choice for technology-oriented startups. Within its portfolio of activities, Techstars hosts several high-profile events and initiatives, including Startup Week and Startup Weekend.
Mentees: Uber, DigitalOcean, SendGrid
3. 500 Startups
500 Startups operates as a dual-purpose platform, functioning as both an accelerator program and a seed fund dedicated to startups. Positioned primarily as a venture capital entity, they proudly proclaim a management portfolio worth $2.7 billion. Their primary interests converge on sectors where technology, innovation, and capital growth converge harmoniously.
Their extensive investment history spans more than 2,600 startups worldwide, underscoring the maturity and comprehensiveness of their accelerator program across diverse markets.
Mentees: Grab, Canva, Credit Karma
Frequently Asked Questions (FAQs)
Do I need an incubator for my startup?
If you’re in the early stages, lack experience, and could benefit from structured guidance, resources, and mentorship, an incubator might be valuable. However, if you’re aiming for rapid growth and have a clear roadmap, an accelerator could be more appropriate.
Do startup incubators provide funding?
Yes, many startup incubators provide funding as part of their support package. However, the funding offered by incubators can vary widely depending on the specific program, location, and the terms of the agreement. Some incubators offer direct funding to startups, while others may connect startups with potential investors or provide resources to help them secure funding elsewhere.
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