Connect with us

Startup Central

Lane Petrauskas Is Switching Up Your Saturdays With Skorch

Published

on

skorch

Picture this. It’s a Saturday night. You finally have a day off and you’re ready to let your hair down and release the tension of the week. Your friends shoot you text asking where is the best club or bar to go to and you are stuck. There are so many places to go to on the weekend and you are not particularly sure where to go for the night. This issue is why Lane Petrauskas took her background in advertising and designed Skorch, the new app taking review sites out of the equation with millennials in mind. Rather than aimlessly scrolling through geotags on social networks, Skorch is a curated heat map to show you what’s hot, in real time. Skorch functions both as a foodie finder and a social networking site, where users can follow friends, influencers, and add hotspots and so much more! Skorch has now launched in 14 cities across the United States and has more to come in the future. With such a promising future ahead, its time to get some insight on the company that solves the debate on “where to go tonight?”.

Tell me about yourself! What is your background?

Lane Petrauskas

I began my career in advertising as a Writer, creating ads and campaigns for major brands like Patrón Tequila, McDonald’s, PepsiCo, Zappos, JetBlue, and more. I had the opportunity to work at several world-renowned agencies in LA, Chicago and Boston, and learned a lot from working with some of the brightest minds in the ad industry. From pitching my ideas to the CMOs of major brands, to bringing those ideas to life, my career as a Creative in advertising really helped groom me for my entrepreneurial pursuit.

What attracted you to creating Skorch?

Finding great places to go was too much work! For too long, people have been forced to comb through pages of years-old, subjective reviews, skim lengthy articles, and scour social media for the geo-tags of friends and influencers. Plus, let’s be honest, we are all super skeptical of strangers’ opinions on the Internet. With Skorch, you won’t have to read someone’s long-winded rant just to discover they rated a place 1 star because they had to wait too long for the bathroom.

Skorch

Is Skorch different from its competitors?

Absolutely. Skorch is a super-selective, curated database. If a place isn’t awesome, it’s not on Skorch. The app is also inherently social. You can follow friends and influencers, post to Skorch while you’re out, submit locations for inclusion on the app, and create your own hotlist of your favorite #SkorchWorthy places. Finding somewhere to have fun should BE fun.

What is a major goal Skorch has this year?

This year, we’re looking forward to hosting events for our most active users in their cities. Skorch users are a group of people who love to have fun at the best and buzziest places, and it’s a priority for us to continue that sense of community off the app.

Who would benefit from using Skorch? Describe your customers.

Anyone who likes going to great places would benefit, i.e. everyone! Skorch was built with Millennials in mind, but turns out, it has broad appeal. My grandmother even once said “Honey, that’s nice.” In all seriousness, our users are a good time. They have discerning taste, they enjoy discovering new spots, and they love to share their experiences.

Lane Petrauskas

Who has inspired you in business?

I’m inspired by Whitney Wolfe Herd, the Founder and CEO of Bumble. As a fellow female app Founder, I admire the success she’s achieved while empowering Bumble’s user base. I believe that she has revolutionized that category of apps, and her brand is one to watch.

What advice would you give young entrepreneurs stepping out on their own?

Spend like a startup. I’ve seen too many young entrepreneurs secure early investments, and then exhaust the capital quickly. As a founder, you will grow with your business. Give yourself and your budget time to do that.

Where do you see Skorch in the next five years?

I see Skorch becoming the go-to source for discovering places to go and sharing your experiences. In five years, we will have expanded to several new markets, both nationally and internationally. What’s more, I see the brand growing beyond the app. This would be the perfect time to say something cliché like “stay tuned!” But really, stay tuned!

Lifestyle

8 Easy Habits To Adopt In Your Workplace To Boost Your Health

Published

on

boost your health

Working a desk job is not the best for your health. However, many jobs require work on the computer that it feels unavoidable. If you work at a desk in an office, there are things you can do to boost your health physically and mentally. You may not be able to completely ditch your desk, but you can create a more health friendly environment in the office.

Clean your desk

desk

How are you with distractions? Are you someone who is bothered by every little sound or are you someone who would not notice if the filing cabinet was engulfed in flames? Just because you can work in a messy environment, doesn’t mean you should. Walking into a neat cubicle or office will help you remain on task and complete your work. Wiping down your keyboard and mouse will help prevent the spread of germs. Keeping your drawers organized will make locating paperwork more automated and will save time and drama. The same can be said about organizing your desktop. Keeping well-labeled documents and files on your desktop helps you navigate your computer quickly. That way, the next time someone emails you one minute after they need something emailed to them, you can drag and drop without a second thought!

Stock up on healthy snacks

Health habits

Healthy snacks sometimes feels like an oxymoron in a work setting. The standard snacks in offices are often leftover bags of chips, cookies, and soda from conferences and meetings. When that afternoon energy crash comes your way, you may be inclined to reach for some type of caffeine and a sugary or crunchy snack. To avoid the draw of Doritos in the break room, stock up on your own snacks to boost your health. If you are looking for crunchy, try some hummus and veggies or trail mix. If you looking for a sweet treat, reach for a piece of fruit and pair it with yogurt or nut butter for more satiety. Many healthy snacks can be purchased pre-portioned so you won’t be tempted to mindlessly devour a whole jar of peanut butter at your desk.

Bring your reusable water bottle

water bottle

If your workplace has a filtered water dispenser or a classic water cooler, you can use your breaks to walk over and hydrate. By bringing your own water bottle, you can reduce waste and monitor your water intake. If you use a smaller water bottle, it will allow you more opportunities to get up and fill up. If you use a huge bottle, you may be getting your steps in on the way to the restroom. Either way, stay staying hydrated is super important if you want to boost your health.  

Set timers and get up

regain confidence

People only have so much mental stamina when it comes to tasks. Setting timers is something that can help motivate you to completely dedicate yourself to a single project. When you know you only have 30 minutes of concentrated effort before you earn a break, it becomes easier to power through. When the timer goes off, give yourself a five minute break to walk around, stretch, or use the restroom. Use the break to tear yourself away from the screen and give your eyes a rest. This habit helps break up the day and drives productivity.

Headphones On Om

belkin

Working at a desk could have you feeling super plugged in all the time. This is a fact of the current workplace and it is pretty unavoidable. A lot of people turn to playlists and podcasts to get into their flow state. It is important to be mindful about what you are listening to. There are a ton of apps and podcasts that offer guided meditation and motivational soundtracks. You do not need 8 hours of guided meditation everyday but it is nice to break-up the trap music with some super positive vibes and take time to breathe and be in your body.

Ditch take out

morning rituals of entrepreneurs

While healthier options at restaurants are on the rise, packing your lunch is still the way to go. This is a habit that starts at home and carries over to the office. By bringing your lunch, you can tell exactly what is in it, control the portions you eat, and save some money. Eating complete meals that include protein and healthy carbs and fat can help your energy levels remain steady throughout the day. If you need more meal prep ideas to boost your health, you can find them here.

Eat somewhere else

smart food

Whether you pack your lunch or pick something up, try to sit somewhere that is not your desk. Aside from the fact that your keyboard and desk is really germy, it is just healthier all around to have a designated eating area. If your work doesn’t have a designated eating area, maybe you can duck into an open office or conference room. When the weather is nice you can try to get outside and boost your Vitamin D. Bonus points for inviting your coworkers and having a face-to-face conversation with them instead of messaging them back and forth on G-Chat.

Stand, Sit, Walk?

Vanguard

Desks are becoming more versatile these days. You don’t have to sit all day anymore! If you work from home, your desk situation may be more mobile, but office workers may not have that flexibility. Many offices are encouraging employees to get desks that adjust between sitting and standing. You may even work somewhere that allows desk treadmills to boost your health. Even if sitting is your only option, there are free online guides and resources on how to adjust your posture to alleviate neck and back pain.

Continue Reading

Business

7 Things To Do To Have A Productive Meeting

Published

on

Productive Meeting

The objective of many meetings is to discuss things that pertain to the business or company. It could be about raising productivity, troubleshooting or just brain storming. Whatever the reason, meetings need to produce positive results so that it can impact business in a good way. With this in mind, here are some things you can do to have a productive meeting.

Start On Time

If the meeting is scheduled for a certain time and most of the people are already there, close the door and start on time. Why should the whole group wait 5 to 10 minutes for stragglers? Waiting for latecomers will only reinforce lateness in the future. If your employees and co-workers know that a meeting always starts on time, they will make sure to be there at the appointed schedule.

State The Objective

Tell the whole group what the purpose of the meeting is. Going to a meeting without an agenda is a waste of time. Stating what you want to achieve can shave as much as 17 minutes off your meeting. State the objective at the start of the meeting to ensure that your meeting is effective. To keep everybody informed beforehand, share the agenda via emails and ask your group to bring important documents to save time from going in and out of the conference room.

Be Exclusive

Try to keep your meetings as exclusive as possible. Inviting many people to the meeting turns participants into spectators. Most of the time; office politics dictates who gets to be there. Get this, Google limits attendees to 10 and Amazon has a 2 Pizza rule where meeting should be limited to the number 2 pizzas can feed. Essentially, what these companies are trying to do is to limit meetings to people that need to be there.

Timed To The Second

Nicole Steinbok’s 22 minute meeting idea is brilliant. According to her, a 22-minute meeting prevents inefficiency from attendees. 22-minute meetings are ideal for companies because it keeps everybody conscious and focused from beginning till end. Many people fill their intended time so nothing is wasted. You will find that you will accomplish the same things with a 22-minute and 30-minute meeting.

Ditch The PowerPoint

Ditch the powerpoint presentation as much as possible. Most of the time, the presenter just reads off his or her presentation anyway. A powerpoint presentation is a visual tool, not a crutch. The presenter should know what he or she should be presenting without having to need life support from a visual aid.

Keep Notes and Circulate After

Keeping notes and circulating them after the meeting is one of the best ways to maximize efficiency. This will help keep everybody on track and solve potential misunderstandings. The minutes of the meeting should be circulated within 24 hours so that everybody is clear about deadlines and responsibilities.

Change The Scenery

Being cooped up inside can strain creativity, so if you find that your group is lacking in inspiration, take the meeting outside for a change of pace. Walking can rejuvenate creativity while a nature-setting can help release stress. Aside from this, outside meetings can help with privacy if you have an open office concept.

Continue Reading

Startup Central

Top 5 Coworking Spaces in Philadelphia

Published

on

Looking for a great place to build your startup or run your company?  Renting an office can be expensive and eat up a lot of your mental real estate causing unnecessary headaches.  Instead give shared coworking spaces a try.  The idea is simple, coworking space is an open-concept office that everyone shares.  There are private offices, but most of the common areas and resources in the office are shared.  We’ve gathered a list of the top 5 coworking spaces in Philly for you to check out and grow your business.

WeWork Philly

Benjamin’s Desk

Pipeline Spaces

Indy Hall

City Soho

Continue Reading

Trending