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How The Technology of 23andMe Benefits You

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23andMe

Tracing down our ancestry is a difficult but possible task thanks to 23andMe. Ancestry research is an obsessive hobby that is provoked by curiosity. You can discover historical events, trace medical conditions, find birth parents, and understand yourself through DNA testing. With 23andMe, people can now discover the truth about their genes. Through extensive DNA analysis, 23andMe can interpret your biological roots from a simple saliva sample.

More than 500,000 consumers have bought a test from 23andMe. For it to work, consumers have to spit into a tube and ship it to the company. To retrieve your results, you must first create an account on the 23andMe website and log in within six-to-eight weeks to view your data.

The massive biotech company employs scientific researchers to study customer data for research on inherited disorders. The team is filled with quality workers and a pool of professional partners in fields like pharmaceutical and biotechnology. 23andMe hopes to provide consumers who wanted to know about their DNA information on any potential genetic disorders or diseases. For the first time ever, the genetics company offers direct to consumer genetic tests on breast cancer. Anyone who is curious about their future health risk, 23andMe is the ideal service to get answers from.

In tracing back your genetic roots to compare you to a total of 150 regions, people can now discover their DNA background. 23andMe have united many disconnected families from their service. The option to publicize your results to rekindle with other family members have proved to serve a great purpose to users.

23andMe

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The precision of 23andMe is impressive. The results are not vague responses. The scores show percentages and specific breakdowns on your ancestry. With a total of 150 regions, 23andMe ensures an informative report to fulfill your curiosity. The ancestry discovery has given people an identity and the chance to reconnect with their culture. Customers have the opportunity to share their results for research purposes, so most have consented while others chose to remain anonymous.

The health and wellness report will analyze your genetic risk for up to 10 diseases. This information is intended for people who are concern about their future health. The data comments on your potential variants to lactose intolerance, saturated fat and weight, alcohol flush reaction, genetic weight, deep sleep, muscle composition, sleep movement and more.

The more serious analysis are the findings of potential late-onset Alzheimer’s disease, Parkinson’s disease, AAT Deficiency (a lung and liver disease), Celiac Disease, Hereditary Hemochromatosis (iron-related) and Hereditary Thrombophilia (blood clots), and others. Users do not have to oblige and see the results, you can choose to keep the answer hidden.

Although the company have experienced issues with the FDA in the past, since last April, the FDA agreed to allow 23andMe to sell direct-to-consumer genetic predisposition tests for 10 diseases, including Parkinson’s, Alzheimer’s and Celiac disease. This innovative business idea is benefiting many consumers. 23andMe’s technology have reconnected families, provide useful knowledge, and give health warnings.

23andMe

Image From 23andme.com

The innovative biotech company proves just how rapidly technology is advancing. DNA testing will only improve from this point on. 23andMe have benefited many customers with their technology. As they continue to grow and improve, a 23andMe spokesperson shares how the technology of 23andMe benefits you:

How does 23andMe work?

“You can read about the process on our website here. You choose from our two products – the  Ancestry Service and Health + Ancestry Service. You can either buy the kits from one of our retailers (Target, Walgreens, CVS, Amazon, etc.) or from our website. Your kit will take 3-5 days to arrive, you follow the kit instructions to spit in the tube provided, register your kit with the 14-digit barcode associated with your kit, and mail the tube back in the prepaid package.

In approximately 6-8 weeks, we’ll send you an email letting you know your reports are ready in your online account!”

What inspired 23andMe?

23andme

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“Our company’s founders believe that everyone has the right to access their personal genetic information. We believe in the power of genetics to transform health and empower people, and that your genetic information is the most valuable thing you can contribute to help accelerate research”.

How will people benefit from 23andMe?

“23andMe customers will benefit in three ways:

  • Access Revolutionary Science
    • The only crowdsourced data set for genotypic and phenotypic big data analysis.
    • Health and ancestry reports driven by top-tier scientific rigor
    • Data-driven drug development by accomplished scientists
  • Discover Evolving Insights
    • Explore your unique health, ancestry, wellness and personal trait data
    • Engage with family members or connect with new ones
    • Learn more as new reports are released
  • Improve Healthcare
    • Easily participate in disease-fighting research
    • Drug development based on human genetics
    • Stay informed about the impact you’re making”

Are the analysts completely accurate?

23andme

Image From 23andme.com

“We proved through the FDA review process our ability to accurately call, or find, these variants with 99.9% accuracy when compared to Sanger sequencing results, the gold standard for accuracy.

23andMe uses an Illumina genotyping chip, widely used in academic and medical research, to capture genetic information and samples are processed in a CLIA-certified laboratory, the gold standard for laboratory testing, that also adheres to CAP (College of American Pathologists) standards. These are the same standards applied to doctor-ordered tests. We also have a variety of proprietary validation processes and quality controls that are applied to data before information is ever returned to a customer”.

How does 23andMe stand out to other competitors?

“We offer the only FDA-authorized genetic health reports directly to consumers, without a prescription. We also have a unique Research division, in which our customers can consent to participate in research (over 80% of them do consent) and answer questions that we can then use for research. Our customers have contributed to over 100 studies/published papers to date!”

How does the company overcome setbacks?

“Our CEO has said she doesn’t shy away from conflict. If you put your head down, do the work you need to do, and don’t give up, persistence will pay off. In 2013, when we received the letter from FDA warning us to stop marketing the Ancestry + Health Service, we didn’t give up. We believe people have a right to their genetic information without going through a doctor, and we are committed to providing it in the most responsible way possible. We will continue to work with the FDA to get more genetic information out to the public”.

Are you looking to improve? If so, how?

23andMe

Image From 23andme.com

“Yes, we are constantly looking to improving and working to provide additional information to our customers. Prior to November 2013 had more reports than we currently offer. As an FDA regulated company we’re working with the agency to provide health-related reports to our customers, beginning with carrier status, authorized by the FDA in February 2015, and genetic health risk reports, authorized by the FDA in April 2017. In fact, we just announced the FDA clearance of our BRCA 1/2 (Selected Variant) report, that is the first FDA authorized genetic test for cancer risk, and also expanded our Ancestry Composition product to over 150 populations around the world. We also just launched our Conditions pages, where customers can rate various treatments for common health conditions they suffer from, including asthma and depression”.

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What To Do When Your Brain Is Fried

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We’ve all been there before. A great creative week where ideas are flowing endlessly, inspiration and great feelings abound. You feel like you’re breezing through and galloping towards the finish line. Then you come in one day and spend hours and hours staring blankly at your computer screen. For writers, it’s writer’s block, while others simply refer to it as a fried brain.

If you’re struggling to think coherently or if you feel like there are no ideas or clear thoughts coming from your brain you may be suffering from mental fatigue. This can occur anytime to anyone and can hamper your productivity. For most people their first step is to get a caffeine fix. But this might not be the only way to beat a fried brain. Here are some great examples on how you can get your brain to work again.

Take A Walk

According to a study conducted in Edinburgh Scotland, taking a quick walk can help combat mental fatigue. The study hooked 12 people to a portable ECG machine that measured their brainwave patterns that can be used to gauge excitement, frustration, arousal and more. The participants were asked to walk through a predetermined route around Edinburgh through busy shopping districts and green spaces. ECG readings of the participants showed that walking through green spaces reduced feelings of frustration indicating a reduction in stress levels. Richard Coyne, PhD and one of the authors of the study states that taking a walk through a park reduces cognitive overload and can help you overcome your fried brain.

Think Positively

When the brain is stressed, it has problems sending signals from the amygdala – the brain’s center for emotions, emotional behavior and motivation – to the prefrontal cortex which is responsible for higher level thinking. However, focusing on positive thoughts like your plans for the upcoming weekend or even quitting time can help lower stress levels thereby increasing the flow of information to your prefrontal cortex. This means happy thoughts can help you think clearly again.

Go On Youtube

Did you know that YouTube has the same calming effect as taking a walk around the park? Studies show that humor has a very positive and relaxing effect on the brain so when you’re feeling as if your brain is fried, hit Youtube and look for humorous clips from Jimmy Kimmel, Carpool Karaoke from James Corden, or Jimmy Fallon. Or if you’re looking for something more inspiration look for FunForLouis, Casey Neistat, or Gary Vaynerchuck. The videos won’t only help your brain “laugh,” but also increase your motivation and perseverance so that stress is decreased and you regain mental clarity and health.

Sleep

The brain gets tired too. Although it never really goes to sleep, sleeping helps the brain slow down so that it essentially takes a break from thinking and just focus on bodily functions and repairing your body after taking a beating from stress. Switching off can help you forget about what’s keeping you stressed at least for the night and give you energy to tackle problems tomorrow. When the brain is rested you might see your problem in a new light and give you new angles on how to best tackle it.

Fatigue, slow mental response, irritability and finding it harder to perform are some of the signs of a fried brain. Giving your brain a break from time to time will not only keep you from burning out physically but mentally as well. Finding ways to relax your poor exhausted brain will help you in the long run too.

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170 Questions to Ask A Client Before You Begin Your Campaign

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Confused about what type of questions to a prospect in the crazy world of tech?

Well, worry no more! We decided to give you our 170 questions that we ask our clients, before we begin working with them. Now, we don’t ask every question, because let’s be honest, we would be here for several hours before we get all of the answers. Choose your questions wisely and add your company’s culture into how you ask your questions!

If you’d like to add more onto this list, feel free to comment below or email us your additions.

 

Current Website Questions

– What is the purpose of your current website?

– Are there any aspects of your current website that you love?

– Are there any aspects of your current website that you hate?

– Is there anything on the current website that needs to be removed entirely?

– Is there anything on the current website that must absolutely stay?

– Do you have multiple locations?

– Where are they located?

– Do you offer different products or services per location?

– What is your business’s unique value proposition (UVP)?

– What are the services you want to highlight on your website?

– Why do visitors currently come to my website?

– Is your website easy to navigate and is it easy to find information?

– Are your current website visitors being converted into sales?

– Are competitors’ websites more functional and have they recently been redesigned?

– Does the content on my website deliver the right message?

– Is your website a good representation of your business?

– Does your current website instill trust and confidence?

– Is it easy to update your website?

– Are visitors who come to your website being tracked and analyzed?

– Does your current website make it easy for website visitors to contact you?

– What tools and apps do you use to run your business?

 

Website Redesign Questions

– Why do you want a new website?

– Do you have a proposed sitemap prepared?

– In an ideal world, what do you want your website to become?

– What are your specific goals for your new website that will help indicate if your investment is profitable?

– How quickly do you want to achieve these goals?

– Is there anything that you would like to have included in the new website that you lack currently?

– Will your copy need to be reviewed and approved by legal and compliance?

– Will your legal team need to create the privacy policy for the site?

– At the end of this project, how do you qualify it as a success?

 

Competitive Analysis Questions

– Who are your top seven competitors?

– What about these companies makes then stand apart from others?

– What elements of these companies and/or their online activity would you like to model after

in your redesign?

– What do you currently like about your competitors websites?

– What do you hate about your competitors websites?

– What are some sites that you like the style of, features, and functionality of?

 

Branding Questions

– Do you have brand guidelines?

– If not, do you need help putting this together?

– What are the brand guidelines?

– Are there any color preferences for the new website?

– Do you have the hex codes for your current brand colors?

– Have you created buyer personas?

– If you did; how many do you have and will we need to set up conversion funnels for each persona?

  • Do you have a site architecture completed?

– Do certain products and/or services speak to different type of clients?

– What differentiates your product or service from your competition

– Is there any legacy on your current website?

– Do you currently have duplicate content on your site?

– What types of content will you publish on the site?

– How do plan to market the website once it is launched?

– What are some images that relate to your business?

– Will you be updating and reusing content and/or images from your current website?

– Do you need help creating new visual components for your website?

– What are some visual components that you’d like to add to your website?

– Do you have a tag line?

– What is your elevator pitch?

– Do you have a mission statement?

– What differentiates your company from your competitors?

 

Sales, Marketing, and Advertising Questions

– Do you have a documented content strategy?

– What types of marketing are you currently involved in or practice on a regular basis?

– Why kind of ads will you be running? (Google, Facebook, native, display, search)

– Do you have a current advertising budget?

When it comes to marketing (in general), what are your biggest challenges?

– When it comes to obtaining qualified leads, what are your biggest challenges?

– When it comes to closing leads, what are your biggest challenges?

– Are there any short-term or long-term goals that need to be considered in the website redesign?

– What social media elements would you like integrated?

– Do you need a subscription option or other offer?

– Will you be blogging on your website?

– Who will be blogging on your website?

– When do you see the most customers go to your website?

– Do you currently use marketing automation software?

– Do you use email marketing, landing page, or other tools on your site?

– Do you use a CRM to store sales and customer information?

– What is the target demographic of your website visitors?  Are there specific sectors, industry segments, company sizes, geography that needs to be focused on more than others?

– Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?

– Do you create ebooks, white papers, and other resources are placed behind a form?

– Do you send email marketing communications?

– What types of emails do you send to subscribers, prospects, leads, and customers?

– Do you want automated emails to be triggered by actions customers take on your website?

– Do you want the ability to create, edit, and publish landing pages and site pages?

– Would you like to run predictive lead scoring every few months to automatically determine the properties and weight of each factor to create a lead score?

– Have you performed A/B tests of your landing pages and calls-to-action to increase clickthrough rates?

 

Lead Generation and Contact Page Questions

– How do you currently track leads on your website?

– How do you want to collect customer information?

– Are you comfortable with having your phone number on your website?

– What is the email address you want on your website?

– Can you speak to your customer experience?

– How does a user become a customer of yours on your current website?

– Do you currently include relevant call-to-actions on content posts?

– Do you collect information from visitors and store this in a CRM or use it to inform marketing efforts?

– What fields do you currently or want to include on forms?

– Do you use call tracking to track online campaigns?

 

SEO Questions

– Do you need assistance with search engine optimization?

– When was the last time you reviewed your website was optimized?

– Do you have someone who can review content for SEO best practices, internally?

– Do you have someone who can create unique meta titles and descriptions per page or blog post, internally?

– Do you have a Google Analytics account?

– Do you have a Google Webmaster Tools or Bing Webmaster Tools account?

– Based on what you know right now, what keywords or phrases would “you” use to search for your products and/or service offering?

– What search terms are your competitors targeting?

– Of the words you just listed, which ones would you like to target with the new website?

– Do you have existing content that can support these keywords or phrases?

– Does your existing website and content rank for these phrases?

– What are your top performing keywords?

– What are your most trafficked pages on your website?

– Which site pages rank high in SERPs?

– What percentage of visits are from organic sources?

– What percentage of traffic are referrals from other sites?

– Which referral channel gives your website the most traffic?

– What percentage of traffic is from social media sites?

– What percentage of traffic is from email marketing?

– What percentage of traffic is from direct or people who type your URL into the search bar?

– What percentage of traffic is from mobile devices?

– What percentage of traffic is from tablet devices?

– What sources — social, referral, organic, etc. — generate traffic from mobile and tablet users?

– How many landing pages do you have?

– What are your top performing landing pages?

– What are your top performing blog posts?

– How many visits does your site get each month?

– How many page views does your site get each month?

– How many leads do you generate each month?

–  How long do people typically spend on your website?

– What is the bounce rate for your site?

– What is the average amount of sales generated by your site each month?

– What is the page load time of your site?

– How many inbound links are pointing to your current site?

– Is your current site optimized for mobile users?

 

Reporting Questions

– Do you like data?

– What types of reports and data would you like to receive from our team?

– Do you prefer phone call reporting?

– Would you like to receive reports via PDF’s?

– Would you like the reports to be converted into videos?

 

Website Functionality Questions (UX and UI)

– Will you require a responsive design (adapts automatically to mobile devices)?

– How often will you be updating the content on your site?

– What functional requirements are needed within the new website?

– Is there any specific feature that is needed for your website?

– Do you want users to be able to comment on blog posts and other types of content?

– Do you need to integrate chat features?

– Will you need an internal search engine for your site?

– Do you plan to post audio/video files to the site?

– Do you have a video hosting service or will you be uploading videos to Vimeo or YouTube to embed videos on your site?

– Will you need people to log in on the site either with a username and password or by using social logins?

– Will users need the ability to post product reviews?

– Do you want people to be able to share content from your website?

– Will visitors have to enter credit card information and other personal details on any section of the website?

– Do you plan to sell anything through your website?

 

Development and Hosting Questions

– Who is your current website host?

– If switching hosting companies, do you know where your DNS is controlled?

– Do you have any and all logins?

– Hosting

– Domain name

– Website

– Where is your site currently hosted?

– Do you know the current level of hosting you have?

– Do you have or need an SSL certificate?

– Do you have specific accessibility requirements? (Possibilities include, larger text, language conversion, blind accessible)

– Will your site need to announce that they use cookies?

– Do you have an existing content management system you prefer or would you like our suggestions on the proper CMS?

 

Project and Budget Questions

– What is your budget for this project?

– What is your yearly budget for website improvements?

– What is you desired kick off date?

– Who all is responsible for reviewing and providing feedback on the site?

– Who will give final approval for the site prior to launch?

– Who will be managing the site once it’s completed?

– Will you require training on how to properly maintain the site?

At Owners Magazine, we care deeply about creating an incredible experience for our customers. What better way to get to know our clients than to ask them fun questions? The world of business can be so serious and with the way our society is becoming, we decided to throw a wrench into your average questions.

DISCLAIMER: These questions don’t work for every company. It all depends on your company culture and how your customers view you.

 

Get To Know Your Clients Better

– At which store would you like to max-out your credit card?

– If you could have one super power, what would it be?

– If you could be one character in any movie, Tv show, cartoon, who would you be?

– What movie title describes your life?

– What is your favorite TV show?

– What is your favorite video game?

– If you could choose one Pokemon that relates to your personality, who would it be?

– Do you have any nerdy addictions?

– Have you ever refitted an item, and if so, what did you regift?

– What’s the strangest talent you have?

– Do you have any nicknames?

– Which way does your toilet paper hang on the wall – over or under?

– What is that one song on you’re afraid to admit that you like?

– What are three things still left on your bucket list?

– If you could eat one thing for the rest of your life, what would it be?

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These Are All of the Industries Experiencing The Amazon Takeover

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amazon takeover

Amazon’s continuous growth is prompting the company to expand into a variety of industries well beyond their initial scope of electronic commerce. Beginning as an online bookstore, Amazon now represents the most valuable United States retailer regarding market capitalization. Amazon founder Jeff Bezos is presently the world’s richest personA combination of success and drive for constant expansion is resulting in an Amazon takeover of several important industries. Amazon still reigns supreme as an online retailer, though clearly that title alone is not enough to satisfy Bezos. His areas of interest are vast, including the following.

Brick-and-Mortar Retail

Just last year, the Amazon takeover included Whole Foods, where they were acquired for $13.7 billion. The move continues Amazon’s battle with Walmart to reign supreme in the retail space. On the other side, Walmart is continuing to refine their online space, while remaining America’s top employer. The battle between these two giants will continue to wage on, with Amazon’s interest in the brick-and-mortar space being no secret.

Even before the Whole Foods acquisition, Amazon’s plans to build convenience stores and curbside pickup locations shows a deep infatuation with becoming a strong brick-and-mortar presence. Beyond a mere presence, Amazon is confident that consumers will continue embracing a model that allows them to order online and pick up in person.

Amazon’s opening of the Amazon Go Store in Seattle in January marks an exciting time for these interests. Customers enter the store and scan their Amazon Go app as they do. Cameras and other sensors track customers’ activity as their browse, registering an item into their virtual cart when they take it off the shelf. Customers are charged when they leave the store with their goods. Amazon terms the idea “Just Walk Out” shopping and hopes to attract customers who despise waiting in lines, as many do.

Amazon’s reshaping of the typical brick-and-mortar presence is introducing consumers to new ideas like “Just Walk Out” shopping. Combined with the acquisition of Whole Foods, the company will without a doubt continue to redefine the brick-and-mortar shopping experience.

Delivery

amazon

Amazon has been shaping the delivery industry for many years now, especially since Amazon Prime’s introduction in 2005. The company’s vow to deliver items to Prime customers in two days or less still presents a challenge to online retail competition, who are well aware that they must match these shipping expectations or compensate in some other way, like offering lower prices. Meeting Amazon’s delivery promises and their costs is a major challenge, especially to new eCommerce businesses.

Beyond Amazon Prime’s major influence on shipping expectations among online retailers, Amazon is redefining what the delivery space means through their utilization of drone technology. Specifically, Amazon Prime Air is introducing a new delivery system, where unmanned aerial vehicles can safely get packages to customers in 30 minutes or less.

Amazon, already familiar with quick parcel delivery, is upping the ante even more in the delivery industry with such lofty ambition. Still, with a private trial already underway in the UK, Amazon Prime Air and the use of drones in delivery is a very real aspect of the future. Upon receiving the regulatory support, we can anticipate Amazon Prime Air to be an option for many.

Technology

amazon

It makes sense that Amazon is continuing to make significant moves in the tech sphere. There’s no doubt regarding the company’s technical expertise and how technology can accommodate access to their variety of products.

Among their technological products is Amazon Fire TV, which streams live TV and enables users to watch hundreds of shows and movies. There’s also the Amazon Kindle Fire, which capitalizes on Amazon’s vast digital library in the form of a tablet computer with a seven-inch multi-touch display. Many still view Kindle Fire as a strong competitor to Apple’s iPad.

Amazon’s Dash buttons, while simple, are also an exciting addition to their array of tech. The Dash Button is a single-function controller that consumers can place around their house near items that need replenishing. Need a new order of Tide paper towels? Order a specific Dash button for Tide, put it near the towels and press the button when you notice them running low. They will then arrive on your doorstep in a couple of days.

Entertainment

amazon

Amazon Prime offers much more than free two-day shipping. One of Prime’s most notable benefits is the increasingly impressive Amazon Video platform. The Amazon Prime Video show Transparent won the Golden Globe Award for Best Television Series, Musical or Comedy in 2005, while 2017 Oscar Best Picture nominee Manchester by the Sea is also developed by Amazon Studios.

Amazon is increasing their influence in both TV and film by producing excellent content, including many notable releases in development. They’re emerging as a viable competitor to cable, Netflix and Hulu.

Whether a consumer prefers reading a book or watching a movie, Amazon is seeking to have the entertainment niche covered.

Is This Amazon’s Peak?

Amazon’s firm grasp across multiple industries begs the question: Is this Amazon’s peak? While it’s impossible to tell definitively, stockholders should monitor the situation closely. Amazon has been a model of consistent growth since 2000. Presently, Amazon’s stock trades for approximately 130 times the business’s projected earnings for 2018 and almost four times its projected sales for 2018.

These growth prospects rely on revenue per customer growth. Although there will certainly be customers who increase their spending on Amazon, it’s difficult to think of any huge breakthroughs or offerings that will prompt more revenue per customer, especially upon Prime’s increase to $119 per year. Many customers may opt to spend that on a Costco membership instead.

Additionally, it’s important to note that Amazon’s acquisition of Whole Foods plays a significant role in the stock increases the past year for Amazon. The market seems to be operating under an assumption that Amazon will make a similarly buzzworthy acquisition this year, which is far from a given.

Still, even if market projections seem a bit optimistic at the moment for Amazon, there’s no doubting that the company will continue playing a significant role in shifting expectations within several industries, from delivery and entertainment to the brick-and-mortar experience.

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