The internet has done a lot to disrupt culture. Once upon a time, styles, techniques, communities and information were only as transmutable as cable TV and word of mouth. When compared to the rate of change we see today, the evolution of content has moved from a slow creep to nearing light speed. Ten years ago the lifetime of any trend in humor could last months, and before that years. These days, you see a popular meme “break the internet” but one week later a new one is there to take it’s place.
Imagine if Charlie Chaplin had risen to fame in this day and age through the vehicle of The Meme. Would he still be as iconic? As immortal?
I spoke with Steven Lee… also known as “I’m Fat Let’s Party” Guy. Steven’s meme has been sported on the front page of reddit twice and has garnered over 400k in likes and shares on social media within the first hours of being posted. As it happens, Steven and I actually went to the same schools growing up. However I am jealous because I cannot say that I grew up to be a world-class meme. I got the chance to speak with him about Memeology. Here’s what he had to say:
1. So let’s hear about this party…
2. Now let’s hear about this shirt…
The shirt I got back in 2010 at Comic Con NY. It was at a booth called “Seibei”. They were super nice. After I became the meme I sent them an email about it. They thanked me and I told them that I ordered another shirt from them. They said they were going to throw in some more for me. It was amazing because I ordered two shirt but when the package came they gave me three more shirts two of them were different color versions of the “I’m Fat, Let’s Party” shirt. One in black with yellow letters and one in sky blue with yellow letters too. Another note about Seibei is that when I went to Magfest 2015 I got to meet the creator of the shirt there. He was working his friend’s booth there and I haven’t officially met him before so it was great. Once he saw me he told some customer “I’m sorry but I need to hug this man really quick.” He is an amazing man, his name is David by the way. In short, I have three different colors of the shirt.
3. Who first memed this? Tell me about the moment you realized it went viral.
4. How old is this meme now? How often do you see it reappear?
It’s about 5 or 6 Years old now. It has been reappearing all the time. It’s been on the front page of reddit now about 5 times and when it gets posted the meme evolves, which is cool.
5. What has been the most surprising side effect of being a “meme guy” so far?
The most surprising part of being “that guy” is that people from all over the world knows the meme and some of them actually know who I am due to mutual friends. The funniest/weirdest time I got recognized was when I was working as a cashier for FiveBelow. These two kids age probably around 12 and 10. They made a comment while I was ringing them up. It was “oh must be a party over here”. I was confused at first but then I looked at them and I asked are you referring to the meme. Their faces lit up in excitement when I caught on. What made it weird is that their father was confused and asked what are you guys talking about. My response was that they saw a funny picture of me and he gave me the most confusing look ever. It was funny and weird lolz.
6. What are your thoughts on meme culture and memes as a vehicle for humor? What’s your favorite meme?
The meme culture is huge, when it first started it usually was the same pictures with new phrases on them. Now new memes come out every other week. The convention I went to had a huge meme culture following in it. There were people who cosplay a meme that just got popular only a week ago. It’s crazy but I also believe sometimes people make memes and take it to a new level. Now memes are videos too. They went from pictures to videos… now that’s huge step. But again some of the memes are just too much for me and are part of that I wanna say is stupid humor like doing the stupidest things on purpose.
My favorite meme of all time? Arthur Fist.
7. What do you like most about your meme? What do you like least?
Why The Second Amazon Headquarters Should Choose Raleigh
Raleigh, North Carolina has been in the spotlight ever since they were listed on the top 20 short-list for the second Amazon headquarters. North Carolina’s capital city is currently competing against 19 other cities for HQ2. Although this was an unexpected city to reach the list, Raleigh is one of the few that makes sense. Raleigh is also definitely the city that Amazon should choose.
The bid for the second Amazon headquarters from Raleigh, North Carolina have been kept private currently, while other cities have publicly announced the billion dollar tax break to Amazon if they were picked. Raleigh is the only city that does not need to buy their way to Amazon’s heart like Newark’s $7 billion financial incentives.
Raleigh is often scored first for best quality of life due to the thriving tech community. The monthly median house price is $1,051 with an average commute time of 26 minutes. This offer is not detected anywhere in New York, New York. Additionally, the weather of North Carolina is the ideal condition for transportation and living. Traffic is often not heavy, as compared to other cities on the top 20 shortlist. The area is simply a comfortable region to expand and conduct business nationally.
The city already accommodates tech companies like Citrix and Red Hat. The region is not new to working with tech, even to one as massive as Amazon. Possible sites include the Wake, Durham, and Chatham counties for the second Amazon headquarters if they are chosen.
Amazon’s arrival will grow the job market and expand the city’s economy through technology advancement. Even if Amazon does not pick Raleigh, the city is rapidly expanding already. “Raleigh is a thriving community that would be attractive for any business, large or small,” Mayor Nancy McFarlane said. “We are proud of the investments and partnerships we’ve made that enhance our many attributes, such as our world-class university system, well-trained workforce, diverse economy, strong infrastructure and emerging entrepreneurial spirit.”
The absolute advantage that Amazon has is the potential tax reimbursement for up to 100% of the new jobs created for the next 25 years. The second Amazon headquarters would be given about $50 million for infrastructure in rail access, water, and more. Additionally, the tech company could be qualified for another program called the One North Carolina Fund for $5,000 per year in the next 5 years.
Small businesses and agencies within Raleigh are able share their professional insight to Amazon now as well. Many advocate for Amazon to choose Raleigh and they even share what the community has to offer.
“The thought of Amazon potentially bringing 50,000 new jobs to The Triangle excites me. The Triangle is always on the US best places to live list. It has a wealth of restaurants, great schools including three colleges, and great accessibility from all of the US. I think the installation of this type of business would have an even greater effect across the community as other companies would then also be attracted by the area”. -Neil Boyd of Neil Boyd Photography INC. This is why Amazon HQ2 Should Choose Raleigh.
If you are an agency from Raleigh, and wish to contribute, please fill out this form here: https://ownersmag.com/need-talk-marketing-pr-agencies-amazon/
*Sponsored by Penji*
Superbowl 2018 Results – Eagles Won!
Superbowl 2018 Results – Eagles Won! It was an incredible game played by both the Patriots and the Eagles. With a final score of 41 Eagles to 33 Patriots, the Eagles won their first ever Super Bowl bringing the championship home.
A genius offensive play
The Eagle’s play tonight was purely offensive – and they had to win at all costs. LeGarret Blount rushed for 90 yards and scored a touchdown. Corey Clement could be seen throughout the game rushing for the 108 total yards of offense. And Nelson Agholor’s perfect synchronization with Foles was able to catch 9 passes for a total of 84 yards throughout the game. And we can’t forget Zach Ertz, who scored the final touchdown in the 4th quarter after diving over Devin McCourty. It was a tense moment as everyone in the stadium and at home watching held their breath while waiting for the verdict. Ertz made a brilliant leap of faith and landed just over the end zone, but the ball bounced. Did it hit the ground before bouncing? Were his feet both in the end zone at the time of landing? Was he in possession of the ball in the final seconds of the landing in the end zone? The crowd went wild and Philadelphia has never been more lit when the referees announced it was a touchdown.
Rushing for the win
The Eagles were still behind. The Eagles kept pushing through yard by yard. Nick Foles made a daring move on 3rd-and-7 that ended with Foles completed a phenomenal 11 yard pass to Zach Ertz. Ertz made an olympic worthy leap over Devin McCourty and into the end zone. Ertz narrowly landed both feet in the end zone, but the ball bounced, and was caught again mid-air by Ertz. It was unclear if the ball made contact with the ground which caused the bouncing. It was a tense moment as everyone awaited the referees to review the footage to make the final call. It was determined that Ertz was in possession of the ball before landing on the ground and the touchdown ruling was upheld.
Brandon Graham and Derek Barnett – turning the tides
With 2 minutes and 21 seconds left on the timer and one timeout left, the Patriots were ahead and had everything lined up for the win. And that was when Brandon Graham decided to reveal himself. He’s been hiding from the camera all game and decided it’s now or never. Brandon Graham sacked Brady forcing a fumble which was picked up by Derek Barnett that decided the fate of the game. If it weren’t for Brandon Graham’s bravery and Derek Barnett’s keen reflexes, the game could have been very different. Tom Brady could be seen on TV sitting on the field not getting up. He knew it was over at that moment. The Eagles had won decisively.
The underdogs and their Foles
Who would ever thought that the backup quarterback for the Philadelphia Eagles only took on the role of starting quarterback after Carson Wentz got injured on week 14 of the season. Foles completed 28 of 43 passes with a total 373 yards and scored 3 touchdowns. Foles even CAUGHT a touchdown in a last minute offensive play where Brady actually failed to catch the ball when attempting a similar play.
Foles was able to consistently convert those 3rd and 4th downs into game changing opportunities the entire game. If you doubted Foles before, he’s proven you and everybody wrong. If you’ve doubted the Eagles before, after tonight’s game, there’s not a doubt in anyone’s mind that these underdogs played their heart out and earned their world title as the winner of the 52nd Super Bowl Championship.
First Tech Startup to join Camden NJ
First Tech Startup to join Camden NJ
Penji is a new tech startup who recently launched in Camden NJ. Instead of having costly all-inclusive packages that design agencies typically offer, Penji offers unlimited graphic design, unlimited revisions, at a flat monthly rate. The startup launched on October 21st 2017, a day after Camden Catalyst, a startup pitch competition hosted by Waterfront Ventures to bring startups into the city.
Penji solves a unique problem that startups, small businesses, and agencies tend to have. According to Penji, startups and small business owners spend too much of their time attempting to design their own marketing materials, logos, business cards, etc. And even if they hire a company or a freelancer to help them, it often costs quite a bit more than they originally thought.
” It’s a huge time waster. And that’s why we created Penji, to solve that graphic design problem for startups and small businesses.” – Johnathan Grzybowski (Cofounder)
Penji’s unique mission
Penji also has a unique mission. The startup plans to be one of the first community conscious startups to plant their flag in Camden NJ. For Penji, being a community conscious startup means giving back to their community on a consistent basis and in ways that truly helps their community. The startup plans to offer jobs and opportunities specifically for students and residents in Camden. Their goal is to hire as many talents as they can from the city with the hope of keeping those talents in Camden. Camden is home to major school institutions such as Rutgers, Rowan, Camden County, and Cooper. Despite having these big names investing in the city, few job opportunities currently exist for students graduating from any of these 4 colleges.
“The only way to successfully revitalize Camden sustainably is if our students are willing to stay in the city and invest in the city themselves. And they can only do that if there are good paying jobs available in Camden. Currently there aren’t many available, and we plan to change that.”- Khai Tran
The startup already hired 4 students from Camden and have plans to hire more as they grow in Camden. Things are definitely looking up for Camden NJ as the interests for startups are growing from surrounding cities. The Camden city has been struggling with bringing in new businesses for the past few decades and many efforts have been put forth to revitalize the city. Things may be different this time around if enough startup companies join Penji in Camden and invest in the city.
Melissa Le (office manager of Waterfront Lab, Camden’s very own co-working space) is optimistic that Camden will be revitalized this time around.
“We’re feeling good about Camden’s revitalization and we know it will be successful if enough key industries get involved. Having major companies such as American Water, Holtec, and Subaru is a great start, however we need more interests from startups and small businesses to make Camden’s growth sustainable.”
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