Business
Advice From Millennial Entrepreneurs
Published
6 years agoon
By
Jie Kuang
Millennials are underrated when it comes to work ethic. As the biggest age group in the country at 80 million strong, entrepreneurs sprout from all over, creating jobs for a variety of industries. Success comes in many forms, and we at Owner’s Magazine had the opportunity to talk to a few successful entrepreneurs about culture, motivations, and how to achieve your goals. Many of these entrepreneurs are founders and CEO’s of their own businesses, and they are here to give some advice on how to grow.
Greg Star, Founding Partner of Carvertise
“Why finding a mentor is the worst advice I ever received. You may be confused by this title. After all, a mentor is crucial for personal development. They can provide hard earned wisdom that only comes from experience facing similar challenges that you are up against. Additionally, a mentor can open up a network of contacts that you would not meet otherwise. So why would finding a mentor be considered bad advice? Isn’t this a no brainer? The answer is no- and here’s why.
Finding a single mentor limits your thinking. You should be trying to find multiple mentors. Here are three important benefits you get from surrounding yourself with a team of mentors as compared to one.
1. Different viewpoints– Having several mentors with different specialties to bounce problems off of will give you broader insight on the problems you are facing. Your one mentor may have a biased that can only be seen if your getting multiple points of view.
2. Larger network– A mentor can open up a lot of doors to a lot of key introductions for you from a personal and professional standpoint. Thus, the more mentors you have, the larger your network becomes.
3. It teaches you how to ask for help– This is probably the best lesson for finding multiple mentors. The act of constantly reaching out to different people asking help is an incredibly important skill. It teaches you to put your ego aside, which is incredibly important in developing personally and professionally. I personally reach out for help 3-4x a month to people who I think I can learn from, and the benefits have been exponential.
Bringing it together:
Next time someone tells you to find a mentor, stop them, and let them know why they are wrong!”
Andrew Nakkache, Co-founder & CEO of Habitat LLC
“7 core attributes or traits that I think are important for entrepreneurs (at least for me):
Share Ideas – I’m big on sharing a raw idea with everyone. Ideas are typically worthless, and the only way they get better is through talking to enough people (and customers). 9/10 ideas I have are terrible.
Delusional Optimism – You need to have a deep-seeded belief that you and your team are exceptional, and you are the ones that are going to fix the problem you’re solving.
Everlasting Paranoia – Simultaneously, you have to believe that what your building is worthless
Shameless Persistence – Again, tell everyone your idea and ask everyone who you think can help..for help. Most people like to help entrepreneurs, those relationships can turn into mentors.
Impulse Control – You need to have the ability to resist temptation.
Level Headed – This ties into Impulse Control, you’re going to have a lot of internal battles. It’s important to keep a level head, and your team needs to see that.
High Integrity – Always be thankful and courteous to everyone you meet. You never know how someone may be helpful down the road.”
David Feinman, Co-founder & CEO of Viral Ideas
“For new entrepreneurs, it is important to just get started, to do something that you can take to market. Be it a product, a consulting concept, or something small, that you are able to take to a few customers that are willing to pay you something, for your idea or for your concept so that you can test, learn, and grow from that initial starting base, and really build on top of that.”
Benjamin Fuller, Associate of Montgomery McCracken’s Business Department
“While every situation is different, I often recommend that the partners in start-ups have honest and frank discussions their goals. I find that they rarely have accounted for disagreement and difficult circumstances that are likely to arise in any business. It is always easier to have a discussion about these issues up front.
With respect to growing companies, I counsel them on how investment may dilute their equity. For founders of any company it is important to understand what they are giving up in order to gain investment. The bottom line is it’s important to include your lawyer in these types of conversations early and often. We often act as the facilitators of these discussions and can provide specific insight sometimes based on “war stories” – both good and bad – from past representations.”
Stephen Blackwell, Chief Strategy Officer of the Billboard-Hollywood Reporter Media Group
“The Great Recession created a lot of uncertainty for my generation and how it viewed itself and its prospects. The status quo didn’t appear sustainable at the time and it forced a lot of us to think outside the box – and ultimately create jobs during that time. To me, success has been about educating yourself at length about the industry you’re entering and then taking the extra time to get creative. Find that niche your industry is looking for. It’s probably hiding in plain sight.”
Tony Cho, President of Metro 1 Properties

Erica Dias, Co-Owner of The B Firm
“Never give up! Dreaming isn’t going to get you anywhere. DOING will! You’ve got this! Faith It Until You Make It!”
Ryan Shear, Principal of Property Markets Group
“I’ve found that so much of what dictates success in real estate development as a profession and an industry ultimately boils down to effective management, whether it’s managing time, resources, personnel, etc. From the beginning, I recognized an opportunity to do things at PMG differently from the typical development shop. We have a great blend of really experienced industry veterans working hand-in-hand with ambitious young professionals that has left us with a very atypical culture relative to the other companies in our field. We have fun together and support one another, but we are also constantly pushing. When it comes to incentivizing employees based on project performance, I think we are more aggressive than just about any other developer of our size and that gets the team to reach for that higher gear. I am very demanding of my team, but they have become even more demanding of themselves and that is what makes me most proud.”
Karen Elmir, CEO of The Elmir Group
“To maximize sales, one must be creative and think outside the box. Push beyond ordinary marketing tools by investing in your listing and always look for new channels of communication and sales. Remember, it takes money to make money. Additionally, professionalism and dedication are key. Make sure to consistently be knowledgeable about your product, as well as the state of the market and its trends.”
Ali Grant, Founder of Be Social
“As your business expands, you will soon understand the need to scale efficiently. It can be difficult giving ownership to others, but putting trust in your team allows you to conquer, grow, and scale.”
Elizabeth Convery, Founder of Very Real Estate
“I have been fortunate to build my entire book of business at VERY Real Estate on word-of-mouth referrals. It is my belief if you do right by one person, and put their needs above your own, treating them with respect, dignity, and acting in a thoughtful way on their behalf, that you leave a lasting and memorable impression. Naturally, when people have a positive experience, they tell their friends and your business grows like a tree. I strive to always have people smile when they hear my name. Making someone feel special is the key to building trusting, lasting relationships and having a reputation that leaves people feeling great.”
Zubin Teherani, Co-Founder of LeagueSide
“Sell your idea before you sell your product. Youth sports sponsorships have unique advantages over other forms of marketing. They provide a captivated audience for hours every weekend, guarantees digital and in-person impressions to the same group of families, and supports the families you’re marketing to by subsidizing their costs. We always, always, always, start by selling the merits of sponsoring youth sports organizations before we get into how it works. Selling the big picture helped us close big clients and investors in our early days before we ever built a product.
“Fake it till ya make it” – When we started LeagueSide, we focused on selling before we ever built a product. We pitched clients, youth sports leagues, and investors and got yeses before we committed to LeagueSide full-time. This validated that this was a business worth pursuing, saved us months of time, and gave us perfect clarity of what we needed to do next.”
Jenny Cipoletti, Founder of Margo & Me
“The Shift: I started reaching out to stylists to work with them on weekends. I worked PR during the week and started styling on the weekends with whoever needed an assistant at the time. From there, I started to realize I really enjoyed the styling more. I woke up at 25 and I had a grocery list of all of these amazing things: my health, my boyfriend, and my puppy, but I just wasn’t happy. I didn’t know what was wrong with me. I was alive but I wasn’t living. I was just going through the motions.
That Quit Moment: I said to myself, if I wake up at 30 years old and I’m still doing this, it’s not going to be pretty, so I left my PR job and went back to school. I did the nine month program at FIDM for fashion design, and it was incredible. For years and years, I hadn’t learned anything tangible applicable or creative — that changed overnight. I’d totally forgotten what it felt like to be a student again, totally immersed in a creative culture and constantly inspired by my teachers, my peers, and my work. I was thrown into a design program where you learned how to sketch, sew, drape, and create patterns. It was like this bubble just burst inside of me. I suddenly realized that this was what I’d been missing all along.
Start, Just Start: In addition to going back to school, I launched Margo and Me as a way to showcase what I was designing (Margo is my french bulldog). It started out as just a showcase for the dresses I was designing, but then I started posting outfits and styling tips as well. My husband is a director and was the one who originally inspired the idea because he was testing his new camera lens so I asked him to take a picture of me wearing one of my outfits. There were a few trendsetters out there, but this was before the huge blogging boom. There weren’t really many people doing it at the time. It was a whole new world.”
Kathleen McCabe, Founder of Syreni
“In the early stages of starting a company the best way to stay motivated is hold yourself accountable by telling as many people as possible about what you are doing. This will help you gain confidence and allow you to practice your natural sales pitch while building your future network. Get a web presence early and publish your anticipated launch date. The excitement you see from your early followers will motivate you to keep going and not give up.”
Hayk Tadevosyan, Insurance Agent at State Farm
“I always go back and use numbers to make things simple to understand as I strongly understand that numbers don’t lie. A powerful statistic and a very familiar one to business owners is “9 out of 10 businesses don’t make it past year One”, well what happens after year one?
Another interesting statistic, half the business owners that make it past year one don’t see year three and half of who makes it past year three don’t see year five…. Why is that?
During the starting phase of a business if you are part of the 9 out of 10 that doesn’t make it, it’s due to the fault of the person in charge, the business owner. You didn’t work hard enough, weren’t committed and were not putting in the hours. The only “silver bullet” in business success that I’m aware of is good old fashion Hard Work. SAME can be said by every successful entrepreneur I know.
The problem with year 3 is our business outgrown us in volume. As an individual there are only so many meeting we can attend, so many calls we can make, so many things we can manage. If we don’t duplicate ourselves, and in many cases duplicating ourselves several times, we will not keep up with the growth. When a demand exceeds the business structure, the business falls apart, which is why it’s crucial to start training and developing a team right away, and the right people take a while to develop. If you ask yourself the question of, “How long it took us to learn a skill and perfect it?” If the answer is years, then why do we get frustrated with our managers if they don’t get it right the first time and fire them?! We have to be patient and spend a lot of our time coaching, although sometimes we feel that time is better spend closing more deals. That’s a huge misconception, training and developing a team is the highest ROI time we can spend in a business.
Usually by year 5, the business owner is no longer working for money, but more for balance in life. At this point, we have to realize we don’t need a job and the business is not built to create a job for the business owner, it’s built to create jobs for others. If by year 5 the business owner doesn’t have a manager that manages his team and a team that manages the customers, there is a high chance of the business owners to get negative with the business, which takes away creativity, and with lack of creativity, there is no passion, and without having passion, business dies, either right away or slowly till it becomes more expensive to maintain the business than to just close doors.
There are a lot of moving parts to making a business work, but if I were to give anyone advice on what to focus on is this time schedule.
Year 1 – Be the hardest worker with longest hours. Become what you are looking to recreate as far as future employees in the business.
Year 2-3 – Since you are a machine, look to duplicate yourself. We always attract what we are, not who we want. So, if you are a hard and smart worker you will find a good team, if you don’t, then you need to ask yourself if you are leading by example.
Year 3-5 – One of your team members will shine more than the rest, put them in charge and train them on how to train others. Train the team to answer to the manager, so you only answer to your manager. It’s much easier long term to answer to few sharp leaders within your organization than thousands of clients. At this point, the machine is running, you have lots of time to spend on other business ventures, hobbies, family etc.
Your team is making lots of money and you have created good jobs in the community, and the business doesn’t stop growing as you are not a one man show.
Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Business
How Marketing Optimization Tools Level Up Your Marketing Game
Published
1 day agoon
December 12, 2025By
Skylar Lee
While many companies and small businesses struggle to capture their target audience’s attention amidst competition from giant brands, it’s clear that marketing needs to be taken up a notch. To do this, it requires marketing optimization tools to not only achieve marketing objectives but also generate leads. But how do you go about optimizing your marketing efforts and what tools can help?
1. Make Use of Data

According to Hubspot, marketing in 2025 will heavily focus on data. That said, data will give you insights into your target audience. Plus, you can better understand how your business works better through data. Fortunately, many marketing optimization tools have data and analytics to help you reach targets.
If your strategy is understanding your audience better through data, Google Analytics is your best free option. With Google Analytics, you’ll know where your users are coming from and how many of them are visiting your website.
Another data-heavy strategy is social media marketing. After all, you don’t want your social media marketing efforts to go in vain. Although MeetEdgar is primarily a social media scheduler, it will help you understand which of your posts are doing great in engagement. Plus, you can make decisions regarding your other non-performing posts.
2. Focus on SEO

Data isn’t enough when optimizing your marketing campaigns or strategies. Marketing strategies are best served with the help of SEO. You shouldn’t overlook or underestimate the impact of what SEO can do for your business. After all, you want to drive customers to your website, right? SEO is your best bet in getting more clicks and visits. Plus, you can earn your place on the coveted first page of search engines.
With SEO, you don’t have to overcomplicate it. Plus, you don’t want to skimp on SEO, especially if you want visitors to flock to your site. You can use one simple tool to help you research keywords, explore your competitors, and track your progress. Ahrefs is one of the tools you should have in your arsenal. They have an all-in-one tool ready to help you learn about your content, links, competitors, and more!
3. Stay Active on Social Media

Social media platforms are the best places to reach your target audience. You can post on Facebook, Instagram, Twitter, and TikTok to engage with your audience and promote your products or services. But posting on social media requires constant efforts and well-thought-out strategies. You need to post regularly with the right content, copy, and visuals to attract your target audience. Content creation tools like graphic design software and video editors will help you meet your social media marketing goals.
Canva is the go-to for many marketers because of its ease of use and UI. Plus, you can make graphics in minutes. Meanwhile, Clipchamp is a trusted name in video editing. Marketers can use templates to create videos in a snap. Plus, they can make compelling videos by adding filters and AI voiceovers.
4. Keep Content Consistent

During the planning stages, it’s important that your content should also be ready before it’s published. If you are launching a marketing campaign, you need your visual assets and marketing copy prepared. But you don’t create for creation’s sake. You need to keep your messaging and visuals consistent on every platform.
You want to ensure that people across various channels view and interact with your campaign assets while getting your main message out.
There are a couple of marketing optimization tools for this strategy:
- Hubspot is the popular choice for content marketing since you can publish and schedule your blogs on this platform.
- Like with social media marketing, you need content creation tools. However, an alternative to content creation tools is unlimited graphic design and video editing services. For graphic design, you can rely on Penji. You can request your graphics in one place while you work on your company. Meanwhile, Video Husky is a trusted video editing service helping you with short-form and long-form videos.
- Email marketing is another content strategy you should consider when reaching your audiences. Mailerlite is your best bet in achieving your email marketing goals.
5. Research Your Competitors

Aside from learning about your audience, you should also keep an eye out for your competitors. After all, you want to see how your target audience responds to their posts. Plus, you want to compare how different your websites could be. This will give you an idea of how to improve your posts and websites.
Although Ahrefs has a competitor research tool, an alternative to this is SpyFu. They specialize in analyzing competitor keywords, traffic, ads, and domains.
Other Marketing Optimization Tools to Use:
Marketing Automation

Marketing automation tools have been the go-to applications for most marketers. After all, marketing automation streamlines your work. Plus, you can leave it to the AI or other automated sequences to do your job for you. That said, there are tons of marketing automation tools.
One stands out from the rest, and that is MailChimp. Although known as an email marketing tool, they have a marketing automation feature by building relationships with your customers and ad retargeting.
Customer Relationship Management

Customer relationship management (CRM) software is one tool you need to reach more customers. This works best if you have an email marketing strategy. And if you need a CRM tool, Salesforce is the highly recommended one. You can run your marketing campaigns on their software. Plus, you can nurture leads and provide the best customer experience.
Project Management

One overlooked marketing optimization tool is project management. You should use a project management tool to help you get on track with your campaigns. Asana is a must-subscribe project management tool for marketing. You can collaborate with your teammates, assign them various projects, and organize them for each strategy.
Final Thoughts
In the competitive landscape of 2026, optimizing your marketing strategy is no longer optional, it’s essential. It can be challenging to entice your target audience digitally nowadays, especially if you’re hesitant to use optimization tools. That’s why it’s essential to use them to help you achieve your marketing goals. And with the tools above, you can be on your way to reaching your audience and increasing your sales.
Business
The Top CRM Platforms for Small Agencies & Service Businesses
Published
3 days agoon
December 11, 2025By
Kelli Hugh
TL;DR: Managing client relationships shouldn’t feel like herding cats. The top CRM platforms for small agencies and service businesses help you track leads, manage projects, and keep client communication organized without needing a degree in software engineering. HubSpot offers the best free option, Salesforce works for growing teams, Zoho gives you affordability, and Pipedrive keeps sales simple.
The top CRM platforms for small agencies include HubSpot (best free option), Salesforce (scalable for growth), Zoho CRM (budget-friendly), and Pipedrive (sales-focused). These platforms help manage client relationships, track leads, and automate workflows starting from free to $25+ per user monthly.
Top CRM Platforms for Small Agencies and Service Businesses

Running a small agency means wearing twenty different hats, and somewhere between managing projects and chasing invoices, client relationships start falling through the cracks. You’ve got sticky notes everywhere, emails buried in your inbox, and that one lead who asked for a proposal three weeks ago that you completely forgot about.
The top CRM platforms solve this chaos by putting all your client information, communication history, and sales pipeline in one place that actually makes sense. After testing various options and talking to other agency owners, here’s what actually works when you’re running a lean operation.
HubSpot CRM
HubSpot offers the best free CRM option for small agencies just getting started with client management systems. The free version gives you contact management, email tracking, meeting scheduling, and basic pipeline management without paying a dime, which matters when you’re bootstrapping and every dollar counts.
The interface makes sense from day one, so you’re not spending three days watching tutorial videos just to figure out how to add a contact. You can track every email conversation with clients, log calls automatically, and see exactly where each prospect sits in your sales process. HubSpot works with Gmail and Outlook, which means you’re not constantly switching between different tools just to check if someone responded.
The paid tiers starting at $45 per month unlock marketing automation, custom reporting, and workflow tools that grow with your agency. Companies like Penji use strong systems to manage thousands of client relationships, and HubSpot scales from solo operations to full teams.
Best For: Agencies wanting room to grow
Salesforce
Salesforce remains one of the top CRM platforms for agencies planning serious growth, though it comes with a steeper learning curve and higher price tag. The system handles complex sales processes and detailed reporting.
Many small agencies find it overkill when managing 20 clients instead of 2,000. But if you’re planning to scale quickly or already have multiple team members managing different client accounts, Salesforce prevents the chaos that happens when everyone’s using different systems.
Best For: Growing agencies with complex sales processes
Zoho CRM
Zoho CRM offers serious functionality at prices that don’t make you wince when the monthly bill arrives. You get contact management, pipeline tracking, email integration, and workflow automation starting at just $14 per user monthly.
The interface isn’t quite as polished as HubSpot, and the mobile app can be clunky, but when you’re choosing between a CRM that works and paying rent, Zoho delivers the basics without the premium pricing. It connects with other Zoho products if you’re already using their suite for invoicing or project management.
Best For: Budget-conscious agencies needing core features
Pipedrive
Pipedrive focuses on sales pipeline management, which makes it perfect for agencies where closing new clients is the top priority. The visual pipeline shows exactly where every prospect sits, what actions you need to take next, and which deals are about to close versus which ones have gone cold.
Setting up is refreshingly simple compared to enterprise systems that require consultant help just to configure basic fields. You can start using Pipedrive the same day you sign up.
Best For: Sales-focused agencies
Making Your Choice
The right CRM depends on your specific situation. If you’re just starting and budget is tight, HubSpot’s free tier gives you everything needed to stop losing track of leads. If you’re already managing steady client flow and need better organization, Zoho or Pipedrive deliver solid functionality at reasonable prices.
Pick one that matches how your agency actually works instead of trying to force your processes into whatever system has the fanciest marketing website.
Stop Losing Leads, Start Growing
Ready to get your client relationships organized? Pick a CRM from this list and actually implement it this week. Your future self will thank you when you’re not frantically searching through email threads trying to remember what you promised that client six months ago.
Frequently Asked Questions
Do small agencies really need a CRM?
If you’re managing more than five active clients or prospects, yes. CRMs prevent leads from falling through the cracks and keep all client communication in one searchable place instead of scattered across emails and sticky notes.
What’s the difference between free and paid CRM plans?
Free plans typically limit users, contacts, and advanced features like automation and custom reporting. Paid plans unlock team collaboration tools and detailed analytics that become crucial as you grow.
How long does CRM implementation take?
Basic setup takes a few hours. You can start tracking contacts and deals immediately. Full setup with custom fields and team training might take a few weeks depending on complexity.
Can I switch CRMs later if I outgrow my choice?
Yes, though migrating data takes effort. Most CRMs allow CSV exports to transfer contact information. Starting with scalable options like HubSpot can prevent the need to switch as you grow.
Business
What’s the Best Unlimited Graphic Design Subscription Platform?
Published
3 days agoon
December 10, 2025
For your business to gain traction in today’s digital-first world, it needs to have amazing graphic design assets. However, if you’re on a tight budget, resorting to DIY design tools or online templates may seem the next best thing to working with an agency or freelancer. Fortunately for us, there are unlimited graphic design subscriptions that offer affordability and high-quality creative work. Here is our list of the best:
Penji

With a team of professional designers from the world’s top 2% of designers, Penji is the best unlimited graphic design subscription. You can request from any of its over 120 design categories in as little as 24 to 48 hours, without signing any contract. Its affordable plans also include unlimited revisions, assuring you of the best ever designs for your brand.
Kimp

If you need videos in addition to unlimited graphic design services, Kimp is the design solution you need. Its premium pricing plans allow you to request website, app, landing page designs, custom illustrations, print and digital design, GIFs, and animations, among others. You can try out its graphic design services for seven days free!
Design Pickle

Another subscription-based creative platform, Design Pickle, lets you get all the designs you need for a fixed monthly rate. A premium plan also gets you unlimited revisions, assuring you of the best designs possible. Its team of design experts will work on your branding, marketing, print, videos, motion graphics, and even eBooks and digital reports.
Superside

Also taking your unlimited design requests and revisions is Superside. For a flat monthly fee, you can request ad creatives, social media graphics, illustrations, print designs, branding services, and more. It also offers specialized services, including video production, motion design, immersive design, and email creation, to name a few.
DotYeti

Promising “monster” unlimited graphic design services, DotYeti is another design-as-a-service platform you can consider. Having worked with over 300 startups, SMEs, and enterprises, it has achieved a 98% client satisfaction rating across over 15,000 designs.

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