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Growth Hacking

How Giving Away Work For Free Can Benefit Your Future

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career growth

Sometimes giving away work for free can be a smart business move. The term ‘Free’ has a significant psychological effect on the consumers. They become open to give it a try, and the service provider can reap a long-term benefit out of it. It can give some free exposure to the speakers, consultants, trainers, and small business ventures. In the beginning, many people do not have the funds to pay for marketing or advertisements. Many people have doubts about the results of giving away work or product sample for free. However, there are some advantages of this business strategy.

It creates a buzz

Free giveaways can create a buzz about a product or service. Nowadays, many companies hold free giveaways and contest while launching their brand or product. In today’s digital age, it does not take much time for the news to travel. If you want to give away your free work sample or product, spread the news through the social media. Many people will come forward to try your product or service for ‘free.’

Positive brand association

People love receiving something for free. So, in a way by holding a giveaway, you are investing on positive brand recognition. Generally, people prefer a free ice cream when they visit a new restaurant than a 15% discount on the entire bill. The discount may have more value, but the term ‘free’ acts more on the human psyche.

You get better feedback

When you work for free or send out free samples of your product and service, you can ask for feedback. The customers give you an honest feedback in return of the favor. Companies give away samples to potential customers when they launch a new product and ask them to fill out a survey form.

Creates a client base for your product or service

When you offer a free sample of your product or let people come in for a ‘free trial,’ people become willing to test the product or service. They get enticed by the idea of a free sample or trial. If they feel their experience is positive, they come back. In this way, you get a strong customer base for your brand.

Increase brand loyalty

Holding a customer for a long time can be difficult in today’s age. When you give away samples of your old and new products time to time, your customers stay with your brand for a longer period. You can also arrange video tutorials and product demonstrations along with the free samples. It increases the brand loyalty of your customers.

Shows your confidence

When you give away your work samples for free, it means you are confident about the quality of your product or service. You expect positive feedback in return of your hard work. People who are not sure of the quality never hold free giveaways.

Receives publicity

If your demos or sample is of high quality, you can receive some press publicity or social media coverage too. Do not create any publicity stunt; it can backfire your business intention.

Self-employed speakers and trainers often fear that giving away free tips and inputs can make their business model fail. People can follow their advice and become independent enough to solve their problems on their own. They should not feel insecure. Giving away free tips can filter out the people who would never come back to you as a customer.

Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From

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public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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