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Growth Hacking

How Giving Away Work For Free Can Benefit Your Future

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career growth
Sometimes giving away work for free can be a smart business move. The term ‘Free’ has a significant psychological effect on the consumers. They become open to give it a try, and the service provider can reap a long-term benefit out of it. It can give some free exposure to the speakers, consultants, trainers, and small business ventures. In the beginning, many people do not have the funds to pay for marketing or advertisements. Many people have doubts about the results of giving away work or product sample for free. However, there are some advantages of this business strategy.

It creates a buzz

Free giveaways can create a buzz about a product or service. Nowadays, many companies hold free giveaways and contest while launching their brand or product. In today’s digital age, it does not take much time for the news to travel. If you want to give away your free work sample or product, spread the news through the social media. Many people will come forward to try your product or service for ‘free.’

Positive brand association

People love receiving something for free. So, in a way by holding a giveaway, you are investing on positive brand recognition. Generally, people prefer a free ice cream when they visit a new restaurant than a 15% discount on the entire bill. The discount may have more value, but the term ‘free’ acts more on the human psyche.

You get better feedback

When you work for free or send out free samples of your product and service, you can ask for feedback. The customers give you an honest feedback in return of the favor. Companies give away samples to potential customers when they launch a new product and ask them to fill out a survey form.

Creates a client base for your product or service

When you offer a free sample of your product or let people come in for a ‘free trial,’ people become willing to test the product or service. They get enticed by the idea of a free sample or trial. If they feel their experience is positive, they come back. In this way, you get a strong customer base for your brand.

Increase brand loyalty

Holding a customer for a long time can be difficult in today’s age. When you give away samples of your old and new products time to time, your customers stay with your brand for a longer period. You can also arrange video tutorials and product demonstrations along with the free samples. It increases the brand loyalty of your customers.

Shows your confidence

When you give away your work samples for free, it means you are confident about the quality of your product or service. You expect positive feedback in return of your hard work. People who are not sure of the quality never hold free giveaways.

Receives publicity

If your demos or sample is of high quality, you can receive some press publicity or social media coverage too. Do not create any publicity stunt; it can backfire your business intention.Self-employed speakers and trainers often fear that giving away free tips and inputs can make their business model fail. People can follow their advice and become independent enough to solve their problems on their own. They should not feel insecure. Giving away free tips can filter out the people who would never come back to you as a customer.

Growth Hacking

The Happiest Places In The World

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Human beings are in a constant pursuit of happiness. Happiness is a state of mind and varies from one person to another. Personal happiness depends upon many factors like general health, career growth, freedom of expression, and so on. Communal happiness is an index which is measured to judge the overall development of a place or a nation. The general well-being of the citizens and environmental balance maintain the overall happiness of a place.
The phrase Gross National Happiness (GNH) was coined in 1972 by Bhutanese King Jigme SingyeWangchuk. It is an index to measure the collective happiness of a nation. This concept has been accepted by many nations and the UN General Assembly had accepted it as its global development agenda in 2011.  The four main points of GNH are sustainable development, preservation and promotion of cultural values, conservation of the natural environment and establishment of good governance.There are many factors that make a country or a place happy. The GDP per capita, life expectancy of the people, the freedom to make personal choices, overall kindness, and social support contribute to the general happiness of the people.

Denmark

This tiny Scandinavian country is the happiest country in the world. The average life satisfaction level here is 7.69 out of 10. Gender equality is one of the key factors of this communal happiness. The government supports the families and children, and mothers get free health care. They have very high levels of social fairness. The capital Copenhagen is one of the most preferred food destinations in the world. The city offers an excellent quality of life for all.

Switzerland

Switzerland is one of the happiest countries in the world. The citizens have very low levels of stress and are satisfied with their lives. Swiss government offers the best healthcare for its citizens. The country is financially strong and has one of the highest per capita income levels in the world. This European nation encourages innovation and gives enough opportunities for people and businesses to grow.

Canada

Canada is one of the most prosperous nations in North America. The people are generally peace loving and tolerant. Canadians have a good life expectancy and freedom of choice and expression. They believe in strong bonding with family, friends, and co-workers.

Costa Rica

Costa Rica is rich in nature and the citizens are generally happy. The country is lush green and the people like to conserve the healthy environment. They have no army and the government money is spent on education and healthcare. They have a high life-expectancy of 78.5 years on average. Costa Ricans preserve their wildlife and greenery and tree plantation programs are quite common there.

Bhutan

Bhutan is the only Buddhist kingdom in the world and is the happiest nation in Asia. This tiny country surrounded by the Himalayas is incredibly green. 50% of the total area of the country is preserved for wildlife. The King helps maintain the perfect balance between globalization and age-old traditions of the country. They do not encourage development at the cost of damage to the environment.Money is not the only deciding factor in measuring happiness. The generosity and well-being of the people matter the most. Good weather and natural environment, perfect work-life balance, affordable healthcare enable the people to live a rewarding life which in turn increases the GNH of a nation.
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Business

Ways To Deliver And Receive Negative Feedback

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Positive feedback is easy to give and receive. The problem arises when it is time for negative feedback. When people hear bad things about them, it is normal for the person to be defensive, angry, or insecure. Negative feedback is to be expected, because nobody is perfect and there are times when behavior needs to be corrected. No matter what the situation is, negative feedback should be given in a constructive manner. Here are some tips to consider if you have to give negative feedback and what to do if you are on the receiving end.

Delivery Is Key

Most managers take the sandwich approach to delivering negative feedback. They usually start off with the positive and then segue to the negative and bookend the whole thing with more positive feedback. The problem with this approach is that it is confusing. By bookending praises in the end, the employee might not know what the point of the conversation is, leading to confusion.To avoid this, the delivery of the negative feedback should be direct. Managers can start with something positive such as the value of the employee to the company. The next phase should lead towards the negative feedback. For example, "We noticed a decline in your production. We are wondering what the problem is and how we can support you.” After this, the conversation can turn towards support and coaching. Tell him how this behavior affects the organization and ask how you can help to avoid this in the future. It is also important to ask them the cause of the behavior so that everybody is aware and can take steps to avoid or correct it.For employees on the receiving end, feeling defensive or hurt is normal. However, being a team player is also important especially if you want to stay employed. The best way to handle negative feedback is to focus on constructive criticism. Remember that it is not personal and is about your work and how your behavior is affecting the team or company. It is best to focus on how you can change or correct the behavior and to work with managers to find solutions.

Ask For Time

Managers and employees both need time after negative feedback. Managers usually deliver negative feedback because the situation is fixable. Everything takes time to get fixed. Managers and employees cannot expect change overnight. In fact, this can be an ongoing process. As a project goes on for example, manages can have certain expectations from team members that can change over time. Employees are expected to adapt to these changes, so it is normal to expect frequent adjustments.Some employees might need time to test the validity of the feedback. Time outs like these can diffuse potentially heated exchanges. Both employee and manager should be respectful when time is needed. Employees can say "Thank you for your feedback. I will give it some thought and will get back to you." When managers feel that enough time has gone by, they can request a follow-up to demonstrate that enough time has been given. Respect should go both ways to preserve relationships in the business.Listening to negative feedback can be hard and so is giving it. However, negative feedback is needed so that behavior is corrected and events can go their proper course. Without negative feedback, there is no improvement and most of all, there is no way to move forward.
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Networking Tips That Will Get You Noticed

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Want to be successful at networking? Here are some tips to make you an effective marketer:

Be Genuine

People can tell when you’re being insincere or fake. If you want people to respond positively, be genuine and authentic so that you can build trust and confidence.

Clean Your Online Image

You might have less than respectful images on social media. As we all know, sites like Facebook, Twitter, or LinkedIn are just some of the first places people check when they meet somebody new. Conduct a simple search so that you will know what's out there. If people see it, they might think it's part of your brand.

Build Offline Relationships

Your offline life is just as important as the online one. Seek accreditation with professional organizations. You can also volunteer in your community to expand your network.

Make A Killer LinkedIn Profile

If you want professional relationships and network, LinkedIn is the website to do it. Complete your profile and connect with experts and leaders in your industry. Because it is a social network, it is a good way to meet people and connect with them in a "short cut" kind of way. Find a community that is relevant to your brand and network extensively to get noticed.

Set Networking Goals

In order to know if you’re succeeding at something, it has to be measured. To find out whether you are making progress networking, set realistic goals and conquer them. This is the only way to know if you're succeeding in your goal. If your goal is to reach 5 experts in your field within 1 year, then you should set a plan on how to do it. Targeting your goals will give you motivation to go on and give you perspective and reflection on how to reach it.

Share Your Passion

When you meet somebody new, sharing your passion is a good way to break the ice especially if you work within the same field. This is a good way not only to get your message across, but also to gain their insights.

Gratitude

In the course of networking, there will be people who will reach out to you in an effort to share or get to know you better. When this happens, do not forget to show your gratitude. You can say thank you verbally, by email, or by offering to pay for coffee. This way they will remember you in the future.

Follow Up

Maintain your relationships by saying hi or getting together every once in awhile. You can share new innovations, catch up, or just share experiences.

Give Back

Don’t forget to give back to your network. They might need you to mentor somebody or to speak about a certain topic. Always remember to pay it forward.

Become A Resource for Others

If you are known to be an expert in the field or when people turn to you for ideas or suggestions, you become a strong resource. This will keep you visible in your network.
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