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Engineer Your Life Around Your Craft

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As the New Year is approaching, many people have goals, ambitions, and motivations to go out and do something new. Maybe it’s something that they left behind in the previous year, or something that they said they were going to do, but never really did. They are “planning” on how they want to attack these goals in the New Year, sharing with others on how they plan on going about it and achieving it.

But, all of this planning, talking, and thinking is getting them nowhere. A harsh reality? Sort of, but a reality nonetheless. This post is going to touch upon exactly that – why planning and thinking gets you no where, and how preparation and action gets you somewhere. I’m going to break down how and why you need to engineer your life around your goals and ambitions, and start to prepare for success instead of planning how you’re going to try (a very dangerous word, by the way) to achieve what you want. If you really want something as bad as you say you do, engineer your life around it. Make it the reason you wake up, start your day, and get going. You rest when you know you gave it your everything, but until then, work at it tirelessly.

People speak about how they want to be the best at what they do, or how they want to achieve success in their craft, they often start it off as, “next week, I plan on…,” or “tomorrow, I plan to…” Why not right now, right this very moment? See, the first major aspect that many people lack when they’re trying to achieve their goals is the fact that they always put a delayed start time on things. They lack urgency. While you’re sitting there thinking, planning, and worrying about how you want to do something, someone else has already done it, and I say this from experience. If you really do want something, stop thinking about it and and do it. Sitting there talking with others about what you want to do and asking for their opinion is a waste of time When you let an outside view have so much influence on your idea, it can be dangerous. You’re planning too much around what someone else thinks of your idea. Preparing personally is completely different. Instead of thinking, asking, and listening to what OTHERS think you should do, you listen to YOUR instincts and just do it. You give it a brief thought, briefly weigh it out, then trust your gut and instincts to go ahead with it. Take trying to make it in a sport as a professional for example, it’s as simple as saying, “Here’s my strengths, here’s my weaknesses; I need to make sure my strengths are always in top form so no one can beat them, and I need to make sure that my weaknesses are at least at a level where I can compete with others.” If you’re lying to yourself you won’t achieve anything. Thought followed by immediate action is the best way to achieve your goals. Plan your days around how you work on your strengths and weaknesses.

Another problem with those who are planning for success is the fact that they lose sight of their end goal when the work gets tough. Let’s be honest, when the work gets harder than you can imagine and the challenges seem unachievable, most people throw in the towel. Know that it comes with only kind of achieving your end goals and only kind of getting what you want. You don’t become the best from kind of working hard at something or kind of giving it your all. You become the best at your craft by giving every last ounce of effort that you have. Know that your work ethic will get you wherever you want. When you commit to something that you want to be in your life for a good chunk of time, you must be able to say, “I can do this no matter what. It may take me years, but I’ll get it.” Know and expect that there will be hard work in your path when you’re working towards your end goal, but know that the reward is so great, that the hard work is worth it.

You need to engineer your day around achieving your end goal. Maybe you need to put in extra hours at the office and sacrifice time with friends or that special someone, or maybe it means giving up a Friday or Saturday night. Find an end goal that speaks to you, honestly and truly. Engineer your life around the end goal you want. Make sure you can say at the end of the day that you left no stone unturned.

I know how many of you love your sleep, I used to as well. But, there will be a point in time where one day you will wake up knowing that you want to work towards your goal. It’s that moment that you know what your gut is trying to tell you, and you instinctively do it. It shapes your character and teaches you how to make a decision, stick to it, and excel in whatever it is you choose to do.

In the simplest terms, it starts with your mindset. How you think, feel, talk, and act is dictated by you, no one else. If you tailor your life around your goals, take immediate action, hold the vision, trust the process, and make the sacrifices, you can do whatever it is that you want. It’s like Kobe Bryant said, “We all can be masters at our craft, but you have to make a choice. What I mean by that is, there are inherent sacrifices that come along with that. Family time, hanging out with friends, being a great friend, being a great son, nephew, whatever the case may be. There are sacrifices that come along with making that decision.” Engineer your life around your definition of greatness.

Wishing you the most success.

Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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Growth Hacking

Public Relations Lessons To Learn From

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public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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