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5 Elements Your Brand Needs

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brand requirements

A brand is not only an eye-catching logo, tagline, or business cards, it is much more than that. Branding is important as it speaks about your business when you are not around to do so. It is all about getting recognized and having a loyal customer base who trust the quality of your product or service offerings. The five key elements of a successful brand are the promise, position, personality, story, and association. Let’s understand what they mean.

1. Brand position

Brand position involves the key aspects of a business and refers to the place which a brand occupies in the minds of consumers. It deals with the company’s products, target audience, and long-term goals. Effective brand positioning is possible only after studying these aspects carefully. It is also vital to list the unique traits of the company which you want to project to create a positive impression of the company in the consumer’s’ mind. A brand differentiates the company from its competitors by providing a unique identity.

2. Brand promise

A well-known brand maintains its commitment consistently. The company should know about the expectations of the employees, customers, and partners. The business should always deliver its products and services while keeping their brand image and customer expectations in mind.

Be careful about your activities on social media. What you post on various social media platforms about your business needs to be regulated. Your customer will relate these posts to your brand image and form an impression accordingly. Your business policies should not contradict with the picture you try to make.

3. Brand story

A brand story is a cohesive narration about your business and its offerings which inspire to generate an emotional reaction and positive impression. You should project unique features of your company that the consumer can relate to based on your brand story. A brand story is a powerful tool and should be utilized effectively for branding.

4. Brand personality

Brand personality refers to the traits by which the company should be known inside and outside the organization. The attributes should showcase your business in the most appropriate way. When you design the visuals of your brand, highlight the values and beliefs of the business. Choose some keywords that describe the products and services of the enterprise most effectively. The personality of your brand should remain consistent, but the projection tone can be modified depending on the medium. For example, your tone will be serious when you talk about your brand with stakeholders, but when you try to reach your customers, the tone should be more friendly.

5. Brand associations

Your brand’s unique traits and its promises are reflected in your brand associations. It is something that is deep rooted in the customer’s mind about the brand. Brand associations also refer to the attributes of a brand which helps in projecting a brand positively. For example, BMW is associated with superior engineering and sophistication. Similarly, brand association with owners like Bill Gates and Microsoft, Steve Jobs, and Apple elevates the popularity of the brand manifold. A positive brand association is vital and restricts your competitor’s entry into the market.

The brand image of your business helps you to reach your target audience effectively. It also helps you to give your business a unique identity.

Startup Central

Why Millennials Are The Best Entrepreneurial Generation

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best entrepreneurial generation

Why Millennials Are The Best Entrepreneurial Generation ? “Millennipreneurs”, the amalgamation of millennial and entrepreneur are the exciting, new generation of savvy, young, and creative individuals that are taking the world by storm. Millennials are disregarding the path laid out for them by the Baby Boomers. They don’t like to wait their turn on the corporate ladder. They are looking for or inventing ways to start their own business. This is not really surprising since millennials inherited a flawed world, and they want to repair it. For them, everything is about now. These are just some of the characteristics that make them good entrepreneurs. Here are other reasons why they make the best entrepreneurs.

Start Young

Compared to baby boomers, millennials start young. According to studies, the average age this group considered starting a business is 29.4 years old and actually started a business at 31.1 years old. Millennials do not only start early, they also launch twice as many businesses compared to baby boomers, making them the best entrepreneurial generation.

Advanced Technology

Nowadays, the technology sector is a good industry to take advantage of. With apps, technology, and gadgets becoming vital to their generation, millennials have more opportunities to take advantage of. They are talented in technology and have knowledge in coding and other IT skills. This means they have more virtual opportunities to turn into physical dollars, once again qualifying them to be the best entrepreneurial generation that can adopt advanced technology.

Work Together

Millennials like to work together in the form of collaboration and thrive on feedback. Nobody works alone in a bubble, so everyone’s skills can be pooled around to get the best results. The older generations are usually more territorial about their ideas but millennials are the opposite. Millennials like an open floor plan for their offices and like physical communication. Aside from this, millennials also know how to work remotely.  This article highlights how entrepreneurs are motivating one another to work better together. 

Try and Try (Key to be the best entrepreneurial generation)

The saying “If at first you don’t succeed, try again” is common among millennipreneurs. This attitude sets them apart from the previous generation. Young entrepreneurs know that it takes different strategies to make a business successful. Millennials are resistant to failure and know how to bounce back from a problem with different ways to attack it.  This is easily one of the key aspect that separates them and make them the best entrepreneurial generation to date. Check out this article for common failures that trip early stage companies. 

Know How To Invest

Unlike their predecessors, the new generation knows how to invest. Millennial investment saw a growth of 12% from last year with a large chunk of their investment concentrated abroad. Young entrepreneurs are also investment savvy with many of them diversifying their investments with 20% of them investing in their own business and 17% in real estate. Millennial entrepreneurs are also exceptional at learning how to invest in their company culture. 

Face-to-Face Communication

You would think that the email and text generation prefer their communication to be over gadgets. However, studies show that over 51% of millennials want their communication to be done face-to-face with only 9% preferring phone contact, 19% through email, and 14% through text. This preferred form of communication makes it easier for all parties to understand each other better thereby leading to deals being closed faster.

Prizing Independence

Only 13% of millennials have career goals that involve climbing the corporate ladder. The new generation sees their jobs as stepping stones to creating their own business. While most of them know that the chances of creating the next Facebook are low, they know that they have what it takes to make a cool start-up, and many of them are satisfied with starting with that. Millennials prize their independence, because they know that following a traditional career path can potentially lead to nowhere. They might have seen family or relatives work for a company for 20 years only to end up getting fired. This distrust in the corporate setting has created a new breed of young people who want to take a chance at succeeding at their own business.

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Ways To Drive Traffic To Your Blog

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drive traffic to your blog

We’ve all been there before. We hit publish on our latest blog and wait for the avalanche of comments to come in, except they don’t. When this happens we can’t help but ask why. Before you lose your blogging confidence, here are some ways to drive traffic to your blog.

Share More Than Once

Most of us share our blogs across social media a few seconds after we hit publish. While this is sound strategy, there might be some people you missed during the first blast. To avoid too many people from seeping through the cracks, share your blog more than once. In fact, Garret Moon co-Founder and CEO of CoSchedule suggests that companies do not share content nearly as much as they need to. According to him we have a mentality of “share once and forget”.

A better solution is to share the same blog multiple times depending on the platform. For example, you might want to share a blog across all your social media accounts the moment it is published. Two hours later, you can share again on Twitter, the next day on Google+ and Facebook, next week on Tumblr. Some marketers think that this is spammy, but nobody really pays attention what you do online and this is just a way to make sure that nobody misses anything.

Leverage Twitter

Twitter is a great platform to make blogs go viral. Here are some things to do right away:

  • Complete your Twitter profile, avatar and header image.
  • Tweet on a regular basis, at least once a day.
  • Retweet interesting and related tweets from other members.
  • When sharing a post, make sure to include an image. You can use Twitshot to make things easier.
  • Always use a hashtag (#) when tweeting.

Optimize your Tweet text too. The best practice is to put the post title first followed by the URL and your Twitter handle. This optimized Twitter text will encourage users to click on the link and to follow you at the same time.

Get Influencers to Blog For You

Gain credibility and possibly followers by getting social influencers to blog for you. This means reaching out to people in your niche with the biggest followers and then asking them to contribute to your blog. By getting these guys involved, you get exceptional content while accessing a powerful distribution channel in the form of the contributor’s network. Unless your blog is super-prestigious, you might need to pay these influencers, but it is a good way to improve blog readership.

Include Visual Content or Videos

There are many studies suggesting that blogs with videos or images, especially infographic, find better engagement and more shares. Taking time and effort to add them to your blog can greatly impact traffic and readership.

Send Link To Relevant People

Send your blog to people or organizations that might be interested in what you have to say. Messages like “I recently published a blog on the impact of social media on entrepreneurs and thought you might be interested.” Offer to reciprocate so that your offer becomes tempting. Sending out your blog gives you the potential to expand your network while driving traffic to your blog.

These tips are not a substitute for good content but these strategies are simply about squeezing some more so that you end up with even more traffic. So make sure you have great content that has always has SEO in mind to drive more traffic to your blog.

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How to Handle Stress Like a Top CEO

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Sometimes as a business owner, leader, and/or CEO things can be overwhelming.  Ever wonder what the top CEO’s do to deal with stress?  Below are some of the methods that top CEO’s have used to cope with stress in their daily work life.

Luis Derechin, CEO of JackBe

“Business situations that add stress to my life are mostly circumstances that are out of my control and that I or my team can’t do anything to remedy. As an early-stage CEO, I try to be adaptable and to think that almost anything can be remedied. However, macroeconomic situations and giant shifts in purchasing patterns require far more innovative thought, so they create more stress. I relieve stress by exercising. I go for long runs in the morning, to meditate and to try to work out the issues. Last year I got fit enough to be able to run a couple of marathons.”

Chris Twyman, CEO of Zapoint

“Planning in a fluid market is extremely difficult. At Zapoint we always have a plan B. For the last two quarters, we have had to have plans C and D too. We have to have that level of anticipation so we can react quickly, but it puts extreme pressure and stress on our team. Monthly reporting has become weekly, and weekly meetings now happen every other day. This enables us to manage resources in the most efficient way, but it does add gray hairs. Working out can offer temporary stress relief, but I usually find that quality time with my family works best.”

Robert (Robin) Loudermilk Jr., CEO of Aaron’s, Inc.

“To be honest, I don’t have much stress. My father started this business. There are stresses to working in a family business–not necessarily conflict, but it’s hard. Dad is still active in the company at 82, and I’ve worked here for 25 years now. I’ve been CEO for six months. To get away, anytime I’m not working I’m outside somewhere. I have three kids. We go fishing or hunting, or I watch them play soccer. Family comes first. I encourage my managers to do the same.”

Ryan Wuerch, CEO of Motricity

“As a CEO, I find stress to be inevitable whether the economy is up or down. Ideally the best way to manage stress in a down economy is to avoid it altogether by executing on your business objectives and maintaining your company’s success. Personally, I combat stress in many ways, including running 60 miles a week training for a marathon and spending time with my family. But let’s face it, to take the edge off of the day there’s nothing like sitting down with friends for a good bowl of chips, salsa, queso and guacamole.”

 

Whether it’s a simple jog every morning, relaxing with the family, or a canoeing trip every owner/CEO needs to take the time off to reflect and deflate every once in a while.

 

Sources: Link

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