Lifestyle
Social Media: The New Town Squares
Published
5 years agoon
By
Srobona BasuSocial Media is proving to be the most important aspect behind the success of any business, and it’s also turning out to be the most misunderstood and misused platforms ever. Mark W. Schaefer has dedicated a whole book to it called Social Media Explained.
More often than not, the reason behind success is not how much you know about the problem, but how you approach it. That is one of the main reasons why some businesses don’t find success in the social media age – because they approach social media the way they did mass media, but in reality they should treat it like a town square in old age Europe.
Here’s why:
Characteristics of a marketplace in 1800 AD at a marketplace in England
Highly Personal
Everyone knew everyone, and everyone was connected. The shopkeepers had a very personal connection with their clients. They probably knew their birthdays, and what they purchased on a daily basis by heart.
Feedback was immediate
An extension of the first point, feedback was immediate in the 1000s, you didn’t have to wait for ages to get feedback on your products, you would get get it the minute it reached the consumer. They knew you personally and could approach you any minute to let you know what they liked or didn’t like about your product.
Word of mouth
Word spread like wildfire in those days, people would be talking about your product even before it was out. Your entire reputation as a producer depended on what people thought of you, and everyone would have opinions on everything such as how you did business, what you sold, and how you treated your customers. If you wanted your business to succeed, you had to treat your customers right, because they were the ones who would get you more business.
Need to be socially connected
The town squares in the 1000s weren’t just marketplaces, they were places for social gatherings; people had an innate need to be socially connected to one another, and the town squares were where people met up and caught up with each others’ lives.
Characteristics of Social Media
Highly Personal
Everyone is connected and on an even larger scale, you can find clients in a different country with just a click. Business owners and companies have built personal connections with their clients digitally. Any big retailer you’ve done business with will send you an email on your birthday. An average college student get messages from Snapchat, LinkedIn, Old Navy, Forever 21, Target, and whichever company they’ve decided to do business with. On top of that, they also keep a record of what their customers buy for future reference and offer suggestions at timely intervals to hold onto the interest of their customers.
Feedback is immediate
Feedback is immediate with social media. People can put up reviews of your product within minutes of consumption, and there are a thousand platforms to do it on like Yelp, Google, Amazon, and Fandango. There will be people blogging about it and putting up pictures of your product.
Word of mouth
Social media is highly personal, and because feedback is immediate, word of mouth will spread like wildfire. Depending on which direction it blows in, it will make or break your reputation.
There is an innate need to be socially connected
This generation has a tremendous need to be socially connected, and social media is the number one place to be. Everyone is online looking at what other people are doing, and putting up their own personal information.
Sometimes, you just have to go back in time to know how to market your business successfully in the age of social media. One of the best analogies for this is the Flintstones and the Jetsons. They were set in different ages, but they were set the same. The same can be said about selling in the social media age and personal selling in 1000 AD. This isn’t only about B2B or B2C anymore, it’s about P2P (person to person).
Mark Schaefer says in his book, that mass media was the worst phase businesses and consumers could have seen, because it built a huge divide between the buyers and sellers. One of mass media’s biggest misgivings is that they made businesses impersonal, but social media made it possible to add a softer edge to your business. At the end of the day, people want a personal connection, the feeling that they are being heard and what they say will make a difference in the grander scheme of things. People don’t want to open their Facebook or Twitter and see a pamphlet of what you’re selling. They want to see what you actually do at work, contests, and shoutouts. They want to feel closer to your company and workers, and giving them that is what will make your business more successful.
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Lifestyle
BedStory® 12 Inch Memory Foam Hybrid Mattress
Published
5 days agoon
April 27, 2024By
Skylar LeeDo you need a good night’s sleep but your mattress is ruining that? It’s time to find a brand-new mattress to relieve yourself of the stress of the day and doze off without a hitch. Learn more about the Bedstory 12-inch Memory Foam Hybrid Mattress and what people think about the product here!
BedStory
BedStory has helped millions of sleepers get quality sleep with their mattresses, pillows, and toppers. Since 1983, the company has sold its products to over 90+ countries. Plus, they ensure that only state-of-the-art technology makes it to their products to improve people’s sleep. Additionally, their product line is made in the USA, ensuring quality standards are met every time new products are manufactured.
Specifications
Price: $369.99 to 559.99 (tax included)
Mattress Sizes
The BedStory Memory Foam Hybrid Mattress comes in four sizes: twin, full, queen, and king. Plus, it comes in 12 or 14-inch sizes, too.
Mattress Layers
Have a restful sleep with six layers of comfort. The soft-knit fabric is on top that helps your mattress breathe. Plus, it keeps you cool while you sleep. It has a fire-resistant barrier and the gel bamboo charcoal memory foam. Plus, it has high-density foam, pocket springs, and base foam.
Lumbar Support
Have terrible back pain and want to alleviate it during sleep? BedStory has lumbar support embedded in its mattress. Pocket coils and orthopedic foam act as lumbar support while you slumber.
Cooler and More Refreshing Sleep
Their memory foam infuses gel and bamboo, making it feel cool on your body as you sleep soundly. It’s also made out of knitted fabric to let the mattress breathe. Additionally, you don’t have to worry about odors since it has moisture-wicking and odor-reducing properties. Plus, it also dissipates heat.
Motion Isolation
Do you or your partner toss and turn all night long and can’t get a wink of sleep? BedStory reduces the noise of joints shuffling all around. It’s all because the springs absorb any noise that could disturb your slumber.
Mattress Expansion
Since this is a bed in a box, it will take time for your brand-new mattress to expand to its original state. The BedStory mattress expands within 48 to 72 hours.
Delivery, Warranty, and Return
Expect your brand-new BedStory Mattress to arrive within 2 to 5 business days! The wait will all be worth it once it arrives at your doorstep.
Your BedStory Memory Foam Hybrid Mattress will have a 10-year warranty.
Regarding returns, you can try sleeping on the new mattress for 30 nights’ worth of sleep. However, if you’re not fully satisfied with the mattress, a return is possible within a 100-night window.
Certifications
You’ll be safe and sound when sleeping on a BedStory mattress since it’s CetriPUR-US and OEKO-TEX Certified. This ensures that you’re sleeping on a mattress without any harmful chemicals.
Recommended Bedframes
BedStory suggests that you can place the memory foam mattress on a platform, box spring, or slatted frame bedframe for an optimized sleeping experience. You want to make sure that you’re putting the bed on a solid bedframe to let the mattress expand properly and let you sleep without any disruptions.
The Ideal Sleepers
Like many products, the mattress isn’t a one-size-fits-all. Not everyone will enjoy their slumber with this mattress. However, it’s good to know who’ll love sleeping in this bed all day long.
- Light and sensitive sleepers
- Babies
- Elders
- People experiencing regular joint aches and pains
Maintaining The BedStory Mattress
Most beds last seven to ten years. After all, it’s expensive to change mattresses regularly. During your sleep tenure with BedStory, you can care for it to make your mattress last long. Here are tips from BedStory to help you maintain the mattress.
- Don’t eat on the bed
- Use a vacuum to remove dirt or debris
- Spot clean stains using detergent
- Put a mattress protector
- Rotate the mattress to avoid further wear and tear. Rotate it every 3 to 6 months
- Air out the mattress
- Don’t jump on the bed
What Do Sleepers Think?
BedStory sleepers love the mattress firmness. It’s medium-firm, so if you’re looking for something soft, you’re better off buying a mattress topper to make it soft. Plus, some sleepers find it easy to sleep faster. Additionally, you don’t have to worry about aches and pains upon waking up or during the middle of the night.
However, BedStory isn’t for everyone. For instance, some sleepers find that the mattress doesn’t expand or inflate to its actual size. Other sleepers say that firmness isn’t enough for them. Plus, other sleepers experience aches and pains while sleeping on this mattress.
Final Thoughts
Choosing the BEST mattress is essential to getting a good night’s sleep. The BedStory Memory Foam Hybrid Mattress could be the next mattress to grace your bedframe. Many sleepers rave over the mattress since they sleep easier, faster, and better. Plus, some experience less or no pain upon waking up, which is a game-changer for many sleepers. Finally, it’s value for money considering the specs. You don’t need to change your mattress regularly. Plus, you can return the mattress if it’s not a good fit!
Nothing makes your trip exciting than visiting the best adventure travel destinations. Adrenaline junkies are always on the lookout for places that offer thrilling experiences, beautiful landscapes and satisfying challenges. If you haven’t decided on the next travel adventure, here are 00 destinations you must look into.
1. New Zealand
New Zealand is known for its breathtaking landscapes and offers many adventurous activities. It’s one of the best places to try sky diving. Whether you want to go solo or do tandem sky diving, New Zealand is the next place to visit. You can enjoy a picturesque view over 144 islands in the Bay of Islands with Skydive Bay of Islands.
2. Nepal
If you’ve been dreaming about hopping on a place and trekking and climbing the mountains of the Himalayas, then book a trip to Nepal. This adventure activity is only for the experienced as Mount Everest isn’t for the faint of hearts. If you’re a novice climber, you can go as high as the Everest Base Camp or Annapurna Circuit. However, the more serious climbers will go as far as the peaks of Mount Everest and Annapurna.
3. Chile
South America boasts some of the best adventure travel destinations, including Chile’s Torres del Pain National Park. You can start ice hiking the Grey Glacier from the Refugio Grey, beginning with a 15-minute zodiac boat ride to glacier’s western arm. Once you walk the glaciers, you can revel in its size and beauty. Enjoy peering into the deep blue crevasses or explore the magnificent ice caves. The more advanced ice hikers can even do a vertical ice climb!
4. Costa Rica
If you’re looking into the next surf and beach travel destination, hop on a plane to Costa Rica. Bring your surfboards to Pura Vida and enjoy the rich culture and simply contagious vibes. The stunning coastlines are laden with surf camps for the novice and experienced surfers. You’ll also enjoy a few restaurants and chic cafes to go about your work day. You can surf Costa Rica all year round on its two coasts and enjoy warm waters and a tropical climate.
5. Australia
Australia offers both mountains and beaches for both the adventure seekers on these terrains. And it’s no surprise why The Great Barrier Reef gets more than 14 million recreational visitors yearly. Travelers enjoy fishing, sailing, boating, swimming, and snorkeling. But those who seek adrenaline rush go scuba diving in The Great Barrier Reef because it’s one of the best scuba diving destinationa in the world. It features an abundance of marine life divers won’t find in any other diving destinations.
6. South Africa
Experience the diverse wildlife in South Africa and indulge in activities like bungee jumping and shark cage diving. Marvel in the grandeur of these creatures and experience their presence up close inside a cage underwater. Visit South Africa’s popular shark cage diving hotspots like Port Elizabeth, Durban, Cape Town, Mossel Bay, and Gansbaai.
Where to next?
Traveling to adventure destinations requires careful planning and consideration to ensure a safe and enjoyable experience. Research your destination thoroughly, including local customs, weather conditions, and any travel advisories. Plan your itinerary and activities in advance, but also be flexible to accommodate unexpected changes. Assess your physical fitness level, prepare accordingly, and enjoy!
Lifestyle
Style Redefined: The 10 Best Men’s Apparel from SWET Tailor
Published
4 weeks agoon
April 5, 2024Fashion trends come and go, but a timeless brand emerges that redefines style and excellence. SWET Tailor is established to create clothes for the modern guy. The company’s signature offerings include streamlined looks, comfortable designs, and muted tones with pops of color. Scroll down to explore the best men’s apparel from SWET Tailor that seamlessly merges comfort with elegance and individuality with global appeal.
1. SWET Jogger
Elevate your casual wardrobe with the SWET Jogger, perfect for your recreational lifestyle. SWET Jogger offers distinct quality and comfort. It is made from 100% Suprese™, a 96/4 cotton/spandex blend fabric by SWET Tailor.
The jogger pants have an adjustable detailed drawstring waistband and a stitch articulation detail at the knee panel. In addition, the back zipper closure pocket and side zip pockets make it more versatile.
SWET Jogger is available in eight colors and fits true to size from Small to XXL.
Price: $99
2. Fairway Jogger
Fairway Jogger features a “dress pants meets jogger” style. You don’t have to choose between a golf look or street style with this functional pant that looks great on and off the course. Made from an exceptionally lightweight fabric blend, it offers incredible comfort and style. Fairway Jogger has lined front and zipper back pockets with a hidden front zipper pocket.
Price: $119
3. All-In Polo
This classic polo is one of SWET Tailor’s Bestsellers. You can wear this ultra-comfortable top from meetings to dinners. Tuck it in or not, SWET Tailor-made the All-in Polo in the perfect length to be styled either way. It has an adjustable 3-button placket and a self-fabric reinforced collar for extra comfort. Plus, there are 11 colors you can choose from. With this comfort, we bet you’ll purchase more than one!
Price: $69
4. The Duo Jacket
Jackets are a men’s fashion staple. Update your collection with The Duo Jacket by SWET Tailor. It may look like a classic denim jacket, but it’s not. This jacket is made from an exceptional fabric blend and combines traditional design and comfort. The Duo Jacket is available in Black, Navy, and Denim Grey.
Price: $149
5. Lightweight SWET-Hoodie
From the jackets, let’s move to the trendy and functional hoodies. Stand out from the crowd with this crewneck sweatshirt in SWET Tailor’s 100% Suprese™ material. The hoodie has a custom-engineered 4-way stretch to recoil and rebound. It is lightweight enough to be styled under your favorite jacket.
Price: $99
6. Duo Joggers
This White Duo Joggers is a perfect addition to your closet as you anticipate wearing your whites in spring or summer. Thanks to their modern jogger style, you can wear them anytime, anywhere. It features an elastic waistband and cuff for an easy fit, belt loops for versatility, and an inner waist drawstring for a polished look.
Price: $129
7. Virtus Short
The Virtus Short is an effortless blending of classy and casual styles. The super lightweight fabric and sleek design make you want to own multiple pairs. Why not? SWET Tailor’s athleisure shorts are designed for comfort and style, always ready for your next adventure.
Price: $99
8. Stretch Fleece Zip Hoodie
The Stretch Fleece Zip Hoodie is a perfect choice if you’re a zip hoodie guy. It’s one of the best fleece hoodies on the market today. The Stretch Fleece Zip Hoodie has two front pockets for comfort and rib contrast trims for a modern look. Elevate your wardrobe essentials today by adding this hoodie to your closet.
Price: $99
9. Softest T-Shirt
This incredibly soft t-shirt guarantees a silky, lightweight feel. The Softest T-shirt is so comfortable you’ll never want to take it off. The rounded hem and short length help achieve a better fit that flatters any size. With 18 unique colors, you’ll start buying now and collect as many colors as you want!
Price: $49
10. The “Classics” Bundle
For an easy, convenient, and life-changing wardrobe upgrade, go for The “Classics” Bundle. With SWET Tailor’s men’s clothing bundles, we tick off the hassle out of your morning routine. Each set is packed with comfortable and versatile pieces designed to match perfectly with others.
The “Classics” Bundle includes:
- One SWET-Shirt
- One Pair of All-In Pants
- One Pair of Duo Pants
Price: $240
About SWET Tailor
SWET Tailor is an American company established to redefine casual wear for a modern lifestyle. They believe that style and comfort must come together. With that goal in mind, SWET Tailor created a comfortable and office-ready collection of athleisure wear. The company offers versatile, stylish options that seamlessly transition from casual to formal.
SWET Tailor vs Lululemon and Other High-End Brands
In the early days of the 20th century, there was only leisure. Then, as decades passed, came athletics. The popularity of sports such as golf, tennis, and jogging paved the way for a new clothing style—eventually, a clothing style known as athleisure was born. However, when athleisure was first introduced, the term was quite literal. It refers to athletic clothing to be worn at leisure.
Fast-forward to 2023, sportswear as fashion clothing is linked with cultures worldwide, paving the way for more brands offering these apparel collections.
SWET Tailor stands out in a competitive landscape alongside high-end brands like Lululemon. They are known for exceptionally high quality, good value clothing. Based on the reviews. Their clothing’s color survived several washes without fading.
While Lululemon and other premium brands have established themselves in the market, SWET Tailor differentiates itself in several key aspects, such as:
- Redefine style
- Craftmanship and detail
- Commitment to versatility that seamlessly adapts to various lifestyles
- Global appeal
While Lululemon and similar brands have their market presence, SWET Tailor’s commitment to quality positions it as a captivating choice for those seeking a distinctive wardrobe.