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How To Get Online Reviews For Your Business

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The minute you ask your client to review your business, there is a strong chance that the person will claim that they know how to write a review, but that fact of the matter is it’s difficult. Asking your customers to review your business is easy in theory. As soon as your client sits down to their computer, they will either:

  • Forget about the review entirely
  • Not remember which websites to submit a review to
  • Be confused as to how to write the reviews

We want to give you a few tips on how to get more reviews for your business. Here is a clear cut strategy that you can “copy and paste” and send it directly to your clients to make it even easier to submit that precious review.

Build Reviewing Into Your Sales Process

If you want to get serious about your reviews, build online reviews into your sales process. Take a look at your sales process and find a way to add online reviewing to help your online footprint. The strategy does not have to be invasive. We found that customers do not have a problem writing the reviews and testimonials, but are confused about how to write them. Using template emails is a great way to get your customers an easier time to write the reviews you’re looking for. Here is a template that has an 80% success rate that you can send to your clients.

Hi [CLIENT NAME],

Thank you for being a loyal customer to (BUSINESS NAME) thus far. We are excited about growing our relationship. At (BUSINESS NAME), we take your feedback seriously. So, we would like to ask a quick favor.

We would appreciate it if you could take a few minutes out of your day to post a positive review on our Google business page. This will help us spread the word about our services online.

If you have never posted a review on Google (ADD OTHER REVIEW SITE) or may be unsure of how to do it, here is how:

(COPY INSTRUCTIONS)

Thanks again for your business and we appreciate you taking the time to do this. Your time means the world to us.

PS: This Google review process works best on a desktop computer at the moment

It Helps Your SEO

As you know, more people are searching on their smart phones than ever before. We Google things like “Insurance Company in ______” or “Design Company” and expect to see the results that are local to that search.

Google has stated that reviews are a factor in ranking a business locally. To learn more about this, our friends over at YOTPO have written a detailed article about the SEO Benefits of Reviews. By getting more reviews throughout these channels, it can assure your business the opportunity to rank higher on Google. Of course, there are other factors in ranking, but this is a great start.

Give an Incentive

If you’re building the online reviewing process into your sales process, this could be a great way to bring your customers back. Loyalty is everything if you’re a small business. Add incentives like:

  • Discounts
  • Swag items
  • Consultation Hours
  • Design
  • Coffee
  • Food (Because who doesn’t like food)
  • Toys
  • And if you’re trying to WOW me personally, I’d like a drone. 🙂

Don’t Let Your Employees Leave a Review While Working 

In theory, this may seem to be the easiest way to expand your review count. Have a staff meeting and tell all of your employees to write awesome reviews about the business. Sounds great right? WRONG. See, Google and other websites throughout the internet are smart. They track your IP address, which basically means that they know where you are, when you post, and how you’re posting. If the review website sees a considerable amount of reviews from an area directly related to that business’ location, they may either ban your account or delete the reviews themselves.

Save yourself the hassle and DO NOT ask your employees to review your business in the office. Outside the office, on the other hand, is a different story. Our rule of thumb is to let it happen organically. There is much to be said about a business that is able to grow naturally. Let your customers do the talking on major sites like Google, Bing, Yahoo, Facebook, etc. If you want your employees to review your business, we have something for you.

Online Review Sites

  • Google Business
  • Go on Google Maps
  • Search for the business on Google Maps
  • Click the name of the business you would like to leave your review on
  • Look at the business name on the left hand side
  • Scroll down until you see the words “Write a Review”
  • Write an awesome review about the business
  • Submit

Facebook

  • Log onto Facebook
  • Search for The business name
  • Click on the Business page and look on the left side under the logo
  • Click Reviews
  • Click the star you’d like to give the company and wait for the popup to appear
  • Write review and hit submit

Yelp

  • Go to Yelp.com
  • Type the name of the business on the top search bar
  • On the top of the listing, there is a red button that says “Write a Review”
  • Complete the review process after clicking on the red button

Angie’s List

For Members

  • Go onto Angie’s List Website
  • Search for the business
  • Once you search for the business, there will be an option in the middle that will allow you to write the review
  • One you click on the review, it will need to be submitted to the Angie’s List team for review.

For Non-Members

  • There is a specific page that you have to go to, to submit the review. You can find this at this non-member review here.

Glassdoor

  • Search Business on the top of website
  • Find business and in the middle of the page, there is a blue button that says “Add a Review”
  • Submit review and be sure to be as detailed as possible upon submitting the review.

Better Business Bureau

  • Search for business by location
  • On the left hand side, click “Submit a Customer Review”
  • Write review by filling out a lengthy form
  • Accept the terms and agreements
  • Submit Review

Amazon

  • After you receive your product, you will have an opportunity to submit your review. The process is simple. Be sure to check your email after your purchase has arrived
  • You can also submit the review after you received your purchase upon logging into your Amazing account

Business

Adobe Drops Pantone Colors From Creative Cloud

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Print and pre-press professionals were worried about the information gap regarding Adobe’s decision to remove the Pantone color system from the upcoming versions of its Creative Cloud products. 

In November, Adobe released a technical bulletin about the changes to the Pantone Color Libraries. The company stated that: In March 2022, the Pantone Color Libraries pre-loaded in Adobe Photoshop, Illustrator, InDesign Color, and Adobe Captured will be deleted from future software updates. While Adobe drops Pantone, they said they are working on an alternative solution for the affected products. With that said, Adobe encourages its users to stay tuned for updates. 

Still, the news has caused dismay among influential users of Adobe in print and graphic arts.

Color management whiz Paul Sherfield, the founder, and owner of The Missing Horse consultancy, told Printweek that they have been talking to their customers about Adobe’s decision. For him, it is a disappointing example of big firms in the graphic arts supply chain not supporting the industry itself. He noted that there’s a need to pay for a subscription to download the latest library. Printers can afford that, but the thing is, how many graphic designers and publishers will. 

Adobe and Pantone’s Comments

Pantone official Marcie Foster responded and said Adobe and Pantone have been and will continue to be long-standing business partners. 

But, the current implementation of the Pantone color system with Adobe’s Creative Cloud products is outdated, with many missing colors and inaccurate information. The two companies have decided to remove the obsolete libraries and continue to work together on better in-app features. 

Similarly, Pantone will continue to explore new collaborations with other companies. It’s to ensure that Pantone users can easily access the latest color libraries depending on the design application they are using. 

Danaher owns Pantone, which also runs Esko, X-rite, Videojet, and Linx.

On the other hand, Adobe had not commented at the time of writing. 

Industry Reactions

From Simon Eccles, Printweek

As a long-time user of Adobe products, Simon Eccles said Pantone libraries were always an essential element of their usability for print across the whole industry, especially labels and packaging. 

Mr. Eccles expressed that the “Adobe drops Pantone” announcement is quite disrespectful to many designers and printers who dutifully pay Adobe’s subscription fees regularly.

Mr. Eccles wonders if Adobe consults any users before arriving at such a decision. 

From Bill Greenwood, high-end image manipulation and retouching specialist

Bill Greenwood told Printweek that Pantone creates an Adobe Extension known as Pantone Connect, allowing users to access the Pantone libraries. I hope that Adobe integrates the Pantone Connect extension automatically. Otherwise, users can download it from another site (exchange.adobe.com).

The software mainly operates on a rental basis, and Adobe minus the Pantone libraries in its suite is an exciting development. Sadly, the changes will force them to register for the Pantone monthly subscription plan.

If Pantone wants to retain its customers, it must offer more standard vital features accessible to designers and other users. Smaller companies and designers will choose not to pay a monthly subscription. After all, Pantone is just a guide – there are many different ways to specify color. Users may decide to select RGB values or HTML Hex color codes or just CMYK print color values in exchange for Pantone colors. 

Mr. Greenwood concluded that people might start to move away from Pantone if the cost is not worth it.

Simon Gambling, Zebra managing director

It would be somewhat scary and hard to imagine when Adobe drops Pantone. Also, it would be challenging for them to prove that an alternative solution to Pantone removal will be a hassle-free transition. Users could only await further updates from Adobe to be sure.

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Business

Sony Stocks Plummet After Microsoft-Activision Deal

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Sony shares fell by more than after a Microsoft-Activision deal was announced. 

There is no doubt that this deal weakens Sony’s position in the market.

“Whether or not Activison Blizzard’s content is progressively made exclusive to Xbox platforms and services, inclusion of new releases into Xbox Game Pass for several major games franchises, including Call of Duty, will undermine Sony’s third-party business.” 

Piers Harding-Rolls, games research director at Ampere Analysis, explains the situation. 

Sony has benefitted from the ability to negotiate timed exclusive content for Call of Duty but this is now under threat.” 

Shots fired in the never-ending console war. 

Did The Market Overreact?

Serkan Toto, CEO of Kantan Games, thinks so:

I think the market has totally overreacted in Japan today.

See?

Sony will continue to push out blockbusters, there can be no doubt about that.

Those PlayStation exclusives are pretty sweet. Spider-Man, The Last Of Us, Ghost of Tsushima? Come on now. 

Sony can, of course, fight back: they still have their own top in-house studios spread around the world, PlayStation remains a powerful brand in gaming, and acquisitions are in the cards for Sony as well.” 

PlayStation isn’t going down without a fight. 

The Console Wars Continue

For some time, Sony has been ahead of Microsoft. But the $68.7 billion Microsoft-Activision deal raises the stakes the highest they’ve been since the Black Friday Battle of 2013. Franchises like Call of Duty and World of Warcraft could become exclusive. 

How will Sony respond? We shall see what happens next in the seemingly never-ending console wars.

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Business

Silicon Valley Blue-Collar Workers Hope To Return To Their Posts

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While big tech companies are delaying return to offices, Silicon Valley Blue-Collar workers anticipate full return in the coming months. 

Despite the economic disruption experienced due to the COVID-19 outbreak, businesses tried their best to ensure business continuity. Big tech companies were the first to allow their white-collar employees to work from home when the pandemic hit. However, not everyone can work remotely, like in the case of service workers.

Madeleine Rivera, 33, is a contractual food service worker at Google’s campus. Rivera is holding on to the slightest signs that workers will return to the company in the future. Recently, she handed out free peach ice pops to Google employees who have returned to work already. She’s trying not to overthink about the rising COVID cases in the country. According to her, being optimistic and happy matters. 

As the Delta variant enters a new troubling phase, more tech companies like Lyft and Facebook delay re-opening their workplaces early next year. Because of this, the companies’ contracted cafeteria workers, cleaners, and shuttle drivers are becoming more anxious. 

Most Silicon Valley blue-collar workers are not sure whether the Delta variant will delay their returns even longer or, worse, risk their jobs entirely if in-office work becomes less significant than it was before. As many white-collar employees have settled into work from home, blue-collar workers are struggling even more because of the unpredictable situation. 

“My kids don’t want me to go back to work, but I said I have to do it,” said Liliana Morales, 37, a food service staff at Facebook. Morales recently returned to work after having been on paid vacation since the pandemic started. Everyone needs to go back to their everyday routines, and it has been months that she has been out of work, Morales said.

Image Credit: SIPA USA via AP

Country-wide Concerns

While some Silicon Valley blue-collar workers are in better condition, they still have the same concerns as many fellow workers across the country. UCLA Labor Center director, Kent Wong, co-authored a book about the late Mike Garcia, a janitorial labor organizer who led strikes at Oracle and Apple. Wong said that because Morales and Rivera are members of a labor union, they are likely to be doing better than their non-union member counterparts. 

Previously, on a website Amazon created this year to convince workers in Alabama to vote against unionization, the company announced that they provided them with excellent hourly rates, attractive healthcare benefits, and career advancement. There is so much more than the workers can do with their career and family without paying premiums, Amazon said. 

But Wong said all blue-collar workers face problems, whether or not they have union membership. The bottom line is, they are still very vulnerable. 

Image Credit: SIPA USA via AP

Looking Ahead

In interviews, Silicon Valley blue-collar workers said that big tech companies primarily supported them throughout the pandemic. Others said the companies tried to find them other jobs when their original work was gone. Take, for example, the experience of Rivera, a former kitchen staff across Google’s campus in Mountain View, California. She was temporarily assigned to work as a receptionist in almost empty office buildings.

Some companies like Google are already starting to upgrade their headquarters. It’s to return to a sense of normalcy in Santa Clara County, the geographic heart of Silicon Valley.

Facebook is starting to recall their contractors. On the other hand, drivers are being asked to do training and practice driving empty buses, said Stacy Murphy, the representative for Teamsters Local 853 – the union of some Silicon Valley bus and shuttle drivers. 

Morales said that whatever her company orders, they will abide by it. If they say return to work, they will return to work.

Murphy believed that it had been a mixed bag for Silicon Valley firms needing shuttle drivers. Facebook continues to let its drivers make practice trips. While, Netflix and Amazon have been back to 100% capacity since June 2021. Tesla even expanded their service during the pandemic. On the contrary, Apple, LinkedIn, Twitter, and Salesforce never returned. 

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