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Kemetria Lilly Founder of Lilly\’s Kloset: 5 Tips for Aspiring Entrepreneurs

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Every girl, including myself, wants to look beautiful and radiant, but to feel confident is another plus. Then there’s Lilly’s Kloset, the online women\’s boutique with offers in everything a woman needs in her closet. Founded by Kemetria Lilly, Lilly’s Kloset has everything from sunglasses to shoes. There is a unique offer on looks from head to toe.

The brand started off as an accessory boutique, but just by listening to their customer’s wants, they added other categories to the site, with shoes being their main revenue. Just by that, the brand gave more access and opportunities to customers to be apart of the brand, with the responsibility to make decisions on what Lilly’s Kloset carry and restock.

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Fashion is the most effective way to communicate women-empowerment, in influencing young girls to the recognition of their true potential. In the process, to reflect their internal beauty into physical shape is something that Lilly’s Kloset carries out respectfully. This brand screams women-empowerment. Initially, Kemetria Lilly aimed to work in the fashion industry.

After getting rejected though, she still committed to her passion for styling and putting beautiful things together. As she builds herself a career that allows her to create, she also intended to use her brand to make women feel good through fashion. The outfits are for women from ages 18-24, or as Kemetria Lilly calls it, “The Lilly\’s Kloset girl is a college student that has a party to go to, the working mom that has brunch with her friends on Sunday, or the bride that needs shoes for her whole wedding party.”

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To further advance her company, Kemetria Lilly plans to improve the overall customer experience, even stepping in to interact with her customers more. The benefits of doing this will loosen the gap between their ongoing challenge in figuring out what their consumers want. Fashion trends are constantly changing, so from observing their general customers, the brand is able to produce products that can fit into their lifestyle.

For each piece of apparel, Kemetria Lilly already thought of a layout of how the outfit could be implemented. With this success, the company plans on improving with a movement towards adding product lines, larger size selection, and more exclusive collections. Leaving their only competition being last year’s sale to beat, they conclude how this is not just a brand for fashion, but also a voice for women.

As an entrepreneur herself, Kemetria Lilly started her business from the ground up. She continues to share her knowledge by giving 5 tips for aspiring entrepreneurs.

1.) Be Unique

You will never stand out by following the crowd. To get people’s attention to what you’re doing, you have to give them something to remember. Generate ideas that will meet up to your standards, that way, you have a project to be proud of.

2.) Stay Consistent

This goes for everything you do. Stick to the things that you are familiar with, you’ll polish your skills to become an expert. Also, you will have a motive. This is the guideline for Lilly’s Kloset,
“We stick to the same fonts and colors, our voice is also the same through our marketing material”.

3.) Be Transparent

People like to connect with people, not brands. Therefore, showing who the owner is or what it\’s like behind the scenes in building your brand allows you to be relatable. To keep your customers, you have to create a sense of the relationship between them and the brand. Something to look forward to.

4.) Be Patient

When it feels like everyone else is thriving in their career but you aren’t, it will make it easy to think things won’t work out. Due to that, it’ll seem like the easiest thing to do is to give up, but that is not the case. It\’s important to know that social media is only the highlight reel of our lives and hard times will not be shown.

5.) Never Stop Learning

It\’s so important to educate yourself as an entrepreneur and to always be aware of what\’s going on in your industry. To keep yourself up to the task, be prepared to continue your education. With every situation, whether it\’s a failure or win, there is always a lesson lurking behind that can help you improve your task.

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Business

ClickUp – One App To Replace Them All

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If your company is having productivity and organizational issues, you may want to check out ClickUp

Founded in 2017 by Alex Yurkowski and Zeb Evans, ClickUp is a customizable productivity platform that replaces other workplace apps for all users and all departments in an organization. Rather than having a communication app, a payroll app, a human resources app, you can have all one app for all departments. 

Sounds easier, right? 

The idea is that using this all-in-one application will increase team productivity. ClickUp works for any and every type of team within a company or organization. Team members can plan, organize, and collaborate on projects. They can also create documents, reminders, goals, calendars, and even sweet little inbox tools. 

Basically, anything you need to run an organization or company can be done through ClickUp. Anything to simplify management is probably going to be a success. If you have to communicate through different platforms and mediums, things can get disorganized, lost, or plain-old “screwed up.” 

ClickUp is a fully customizable app, intended for anyone to adapt the app as it fits best. Different companies require different methods of organization. What a cybersecurity company needs versus what a fashion lifestyle brand needs are vastly different. An all-in-one task management app needs to be versatile enough to support all industries. 

ClickUp seems to be managing that just fine. With funding at $135 million and a valuation of $1 billion, ClickUp is on the up. 

  • 2017 – Founded by Alex Yurkowski and Zeb Evans

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Sustainability in PR – How Alyson Roy of AMP3 Approaches Social Responsibility

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Public relations are the one aspect of startup life that entrepreneurs either care too little about or care too much about. Alyson Roy, cofounder of AMP3 PR, stands out among a crowded field. 

The way PR has evolved over the last decade and a half. It\’s not what it was. I think start ups and entrepreneurs need to know what PR is today in 2021.

Alyson Roy has a full understanding of what companies need and want from a PR agency. Having run AMP3 for 17 years now, if anyone has her finger on the public relations pulse, it’s Alyson Roy. 

What Is AMP3?

AMP3 “amplifies” its clients in three areas: traditional PR and media outreach, social media and influencer marketing, and special experiential events. This multilateral approach is combined in a unique boutique experience that sets AMP3 apart from other PR agencies. 

It\’s a level of service where we become an extension of our clients internal marketing team. we\’re one in the same. It\’s not the client-brand relationship. [We are] on the front line helping them grow as a company.

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In the past ten to fifteen years, public relations has evolved tremendously. Since social media’s dominance, PR has had to slowly peel away from traditional press conferences and releases and figure a whole new strategy to consider. 

Of course, with Facebook being in big trouble lately, Alyson Roy and company have had to consider new strategies yet again. 

Taking Responsibility For The Community

Everyone is aware of the damage that social media can do. Just for mental health and mental health awareness that\’s been a conversation.” 

So, AMP3 launched Impact. A social responsibility division of AMP3 that encourages and celebrates a company’s ability to give back to the community. 

We were seeing a need for brands to really start putting their core values and social responsibility at the virtual forefront.”

We’re big believers [that] it\’s not an option – it\’s a requirement – for brands to be doing something. Not every brand can do all the things but every brand can do something.”

AMP3’s mission to encourage – and require – the brands they represent is a noble and different strategy. It’s almost certain that Alyson Roy and AMP3 recognize the larger picture of what consumers want and like in a company. 

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Why Companies Need To Care

With news stories like Facebook putting “company over country,” (as Zuckerberg is reported to have ended his staff meetings with; fist pump in the air included), it’s the smart move for companies to, you know, care

Companies may not necessarily know what they can offer. But that’s why you collaborate with a company like AMP3. They take the time and energy to find out what your company has to offer the world. When we have the means to uplift our community, we should. AMP3 requiring that trait in companies they represent shows an initiative not often seen. 

By 2022, Alyson Roy wants 100% of AMP3’s clients to be a part of this Impact division. As public relations evolve, and media writ large with it, you can expect to see Alyson Roy and AMP3 at the forefront of that evolution. 

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We are growing at a rapid pace. I think PR is going to continue to evolve, I think again, it\’s not going to be that traditional relationship based service. It\’s going to be this strategic group of tools together with metrics. I think PR is going to be where communications and branding overlap to drive impact in measurable results.

AMP3 is a fashion and lifestyle public relations agency located in New York. Their finely tuned and innovative, boutique approach to PR is one that stands out.

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The Future of HR is eqtble

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People are the backbone of any organization. People are more important than the product. Without people, you have no product.” – Joseph Ifiegbu, co-founder of eqtble

Founded in 2020 by Joseph Ifiegbu, Ethan Veres, and Gabe Horwitz, eqtble is a next-generation human resources data platform with the goal of turning employee data into valuable insights. This SaaS works to increase a company’s HR efficiency through intuitive goals and metrics tracking. 

Many think of HR as the folks you talk to when there’s a problem or if you need fliers printed and hung around the office. HR is actually a critical part of any company. They do all the hiring, firing, and maintaining of a healthy, productive office. 

All of the work that goes into running a strong HR department can get complicated. For example, a hiring manager may have more applications to read through than time permits. This can create a bottleneck effect where good applicants can fall through the cracks. eqtble allows companies to catch errors like this and prevent them from happening. 

How Does eqtble Work?

eqtble is “sector agnostic,” meaning it’s not limited to one industry. eqtble is capable of working for any HR department for any company in any industry. Its target customers are high-growth companies that have between 250-3000 employees. So, eqtble is best used in situations where a company is more flexible to adaptations. It’s most effective in ensuring diversity, inclusion, and equity (get it?). 

The new, innovative human resources analytics platform is capable of collecting data from more than 100 sources (including Workaday, ADP, Oracle, PeopleSoft, Qualtrics, and Culture Amp) and deliver insights and visualizations about four specific areas:

  • Talent recruitment
  • Workforce
  • Engagement (including attrition, or when workers quit)
  • Compensation

This SaaS platform can help HR teams learn exactly why candidates are declining offers. Is the pay not competitive enough? Is the staff not diverse enough? What strategies can be implemented to make positive changes for the workforce? 

eqtble is currently working with over 150 HR and human capital management systems. It’s changing the way companies approach diversity and inclusion with innovative analytics meant to drive actionable change. 

Instead of just talking about diversity, inclusion, and equity, companies can make it happen. Thanks to eqtble. 

  • 2020 – eqtble founded by Joseph Ifiegbu, Ethan Veres, Gabe Horwitz.

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