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6 Reasons Why You Need A New Business Website

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6 Reasons Why You Need A New Business Website. Websites are very important for businesses because it can provide your business credibility and gives instant access to your potential customers. If you've had your website for a while now, you probably know your way around the block. But managing a business website is not just about putting content and delivering orders. It is also about monitoring the on goings and activities of your visitors. If you feel like you're sales are slipping or if conversions and leads are lagging, it might be time to upgrade or get a new website. Here are reasons to do so.

No Links To Social Media Sites

Here's the first reason why you'll likely need a new business website. According to statistics over 78% of Americans are connected to social media networks. These people share, like and follow not only people they know but also businesses they like or want to know about. If you’re business has no social media presence or if your website has no buttons to link you, then you're missing a lot.An integral part of sales is prospecting and establishing relationships. Social media is a good tool for these activities. Having a presence on Twitter, Facebook or Pinterest does not only make you accessible, it also makes it easy for you to become close to your target market. If people share your posts, it can reach potential clients and lead to conversions. It is also a good venue to launch new products and awareness for your brand.

Not Mobile Friendly

According to reports 4 out of 5 consumers use their smartphones to shop. If you're site is not mobile friendly you are losing a lot of potential customers. Mobile friendly websites are different from your typical websites because the mobile friendly version is smaller, more compact and usually loads faster. If you've ever tried loading a webpage on a browser on your phone, you know what we mean. Text is smaller and it takes forever to scroll sideways or down, not to mention that the buttons look positively tiny, trying to click them is a nightmare.New business websites are making sure that their sites are mobile friendly because more and more people access the internet through their phones. This is where they do their shopping, book tickets, check reviews or go on social media. Mobile friendly sites are more readable, easier to navigate, have concise text and load quickly compared to websites created for desktops.

Not Set Up To Convert

When a guest lands in our website you want to take them by the hand and give them a tour so that they can look around. You will want to show them videos, products, services and let them get to know your brand just like you would if they entered your brick and mortar store. If your website does not invite them to look around or give them opportunities to explore or interact, you might be losing visitors and missing opportunities to convert their visits into leads or sales.Your new business website should not just be an online brochure. It should also be user friendly and inviting to the visitor. Look at your home page; are there opportunities where you can get them to sign-up for a news letter? Do you have a call to action button? Do you have a button to click for new products or service?

Loads Slowly

Page loading time is an important metric when you have a website. It is also important to the user's experience. According to statistics, slow loading pages are one of the top reasons for high bounce rates In fact, 47% of users expect a website to load in 2 seconds and 40% abandon the site if it does not load in 3 seconds. Every page load delay of 100 milliseconds has a 1 percent decrease in conversion. 44% of shoppers will tell their friends about a bad online shopping experience.These are surprising statistics, but what can you expect in the competitive world of the internet? If somebody can do it better, then why wait for your site to load?

No Visual Appeal

When people go to your website, they see it as a reflection of your company or business. If it has lots of relevant information, looks professionally put together then they will view your website and organization as credible and authoritative. If your website looks outdated, has poor structure or bad design then they might make negative assumptions about your company and business. Your website should highlight your product or services with a harmonious and consistent layout.

Outdated SEO

If you notice a slip in your search engine rankings, it could be because of outdated SEO. Search engines like updated content and reward websites that provide fresh content with high rankings. This is because they want to provide users with the most relevant and updated results. If your old website still has the same content as it did 5 years ago, search engine crawlers might stop indexing it because it will think that this content is outdated.The world of web development is always changing. If your business website is more than 3 years old, it might be time to get a new website or an update. There are many new options, integrations, widgets, apps, coding, language and many more. These upgrades can make your website more user-friendly or more appealing to your visitors.
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Business

170 Questions to Ask A Client Before You Begin Your Campaign

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Confused about what type of questions to a prospect in the crazy world of tech?

Well, worry no more! We decided to give you our 170 questions that we ask our clients, before we begin working with them. Now, we don't ask every question, because let's be honest, we would be here for several hours before we get all of the answers. Choose your questions wisely and add your company's culture into how you ask your questions!If you'd like to add more onto this list, feel free to comment below or email us your additions. 

Current Website Questions

- What is the purpose of your current website?- Are there any aspects of your current website that you love?- Are there any aspects of your current website that you hate?- Is there anything on the current website that needs to be removed entirely?- Is there anything on the current website that must absolutely stay?- Do you have multiple locations?- Where are they located?- Do you offer different products or services per location?- What is your business’s unique value proposition (UVP)?- What are the services you want to highlight on your website?- Why do visitors currently come to my website?- Is your website easy to navigate and is it easy to find information?- Are your current website visitors being converted into sales?- Are competitors’ websites more functional and have they recently been redesigned?- Does the content on my website deliver the right message?- Is your website a good representation of your business?- Does your current website instill trust and confidence?- Is it easy to update your website?- Are visitors who come to your website being tracked and analyzed?- Does your current website make it easy for website visitors to contact you?- What tools and apps do you use to run your business? 

Website Redesign Questions

- Why do you want a new website?- Do you have a proposed sitemap prepared?- In an ideal world, what do you want your website to become?- What are your specific goals for your new website that will help indicate if your investment is profitable?- How quickly do you want to achieve these goals?- Is there anything that you would like to have included in the new website that you lack currently?- Will your copy need to be reviewed and approved by legal and compliance?- Will your legal team need to create the privacy policy for the site?- At the end of this project, how do you qualify it as a success? 

Competitive Analysis Questions

- Who are your top seven competitors?- What about these companies makes then stand apart from others?- What elements of these companies and/or their online activity would you like to model afterin your redesign?- What do you currently like about your competitors websites?- What do you hate about your competitors websites?- What are some sites that you like the style of, features, and functionality of? 

Branding Questions

- Do you have brand guidelines?- If not, do you need help putting this together?- What are the brand guidelines?- Are there any color preferences for the new website?- Do you have the hex codes for your current brand colors?- Have you created buyer personas?- If you did; how many do you have and will we need to set up conversion funnels for each persona?
  • Do you have a site architecture completed?
- Do certain products and/or services speak to different type of clients?- What differentiates your product or service from your competition- Is there any legacy on your current website?- Do you currently have duplicate content on your site?- What types of content will you publish on the site?- How do plan to market the website once it is launched?- What are some images that relate to your business?- Will you be updating and reusing content and/or images from your current website?- Do you need help creating new visual components for your website?- What are some visual components that you’d like to add to your website?- Do you have a tag line?- What is your elevator pitch?- Do you have a mission statement?- What differentiates your company from your competitors? 

Sales, Marketing, and Advertising Questions

- Do you have a documented content strategy?- What types of marketing are you currently involved in or practice on a regular basis?- Why kind of ads will you be running? (Google, Facebook, native, display, search)- Do you have a current advertising budget?- When it comes to marketing (in general), what are your biggest challenges?- When it comes to obtaining qualified leads, what are your biggest challenges?- When it comes to closing leads, what are your biggest challenges?- Are there any short-term or long-term goals that need to be considered in the website redesign?- What social media elements would you like integrated?- Do you need a subscription option or other offer?- Will you be blogging on your website?- Who will be blogging on your website?- When do you see the most customers go to your website?- Do you currently use marketing automation software?- Do you use email marketing, landing page, or other tools on your site?- Do you use a CRM to store sales and customer information?- What is the target demographic of your website visitors?  Are there specific sectors, industry segments, company sizes, geography that needs to be focused on more than others?- Would you like to personalize content so that the content shown is targeted and relevant for different types of visitors?- Do you create ebooks, white papers, and other resources are placed behind a form?- Do you send email marketing communications?- What types of emails do you send to subscribers, prospects, leads, and customers?- Do you want automated emails to be triggered by actions customers take on your website?- Do you want the ability to create, edit, and publish landing pages and site pages?- Would you like to run predictive lead scoring every few months to automatically determine the properties and weight of each factor to create a lead score?- Have you performed A/B tests of your landing pages and calls-to-action to increase clickthrough rates? 

Lead Generation and Contact Page Questions

- How do you currently track leads on your website?- How do you want to collect customer information?- Are you comfortable with having your phone number on your website?- What is the email address you want on your website?- Can you speak to your customer experience?- How does a user become a customer of yours on your current website?- Do you currently include relevant call-to-actions on content posts?- Do you collect information from visitors and store this in a CRM or use it to inform marketing efforts?- What fields do you currently or want to include on forms?- Do you use call tracking to track online campaigns? 

SEO Questions

- Do you need assistance with search engine optimization?- When was the last time you reviewed your website was optimized?- Do you have someone who can review content for SEO best practices, internally?- Do you have someone who can create unique meta titles and descriptions per page or blog post, internally?- Do you have a Google Analytics account?- Do you have a Google Webmaster Tools or Bing Webmaster Tools account?- Based on what you know right now, what keywords or phrases would “you” use to search for your products and/or service offering?- What search terms are your competitors targeting?- Of the words you just listed, which ones would you like to target with the new website?- Do you have existing content that can support these keywords or phrases?- Does your existing website and content rank for these phrases?- What are your top performing keywords?- What are your most trafficked pages on your website?- Which site pages rank high in SERPs?- What percentage of visits are from organic sources?- What percentage of traffic are referrals from other sites?- Which referral channel gives your website the most traffic?- What percentage of traffic is from social media sites?- What percentage of traffic is from email marketing?- What percentage of traffic is from direct or people who type your URL into the search bar?- What percentage of traffic is from mobile devices?- What percentage of traffic is from tablet devices?- What sources -- social, referral, organic, etc. -- generate traffic from mobile and tablet users?- How many landing pages do you have?- What are your top performing landing pages?- What are your top performing blog posts?- How many visits does your site get each month?- How many page views does your site get each month?- How many leads do you generate each month?-  How long do people typically spend on your website?- What is the bounce rate for your site?- What is the average amount of sales generated by your site each month?- What is the page load time of your site?- How many inbound links are pointing to your current site?- Is your current site optimized for mobile users? 

Reporting Questions

- Do you like data?- What types of reports and data would you like to receive from our team?- Do you prefer phone call reporting?- Would you like to receive reports via PDF’s?- Would you like the reports to be converted into videos? 

Website Functionality Questions (UX and UI)

- Will you require a responsive design (adapts automatically to mobile devices)?- How often will you be updating the content on your site?- What functional requirements are needed within the new website?- Is there any specific feature that is needed for your website?- Do you want users to be able to comment on blog posts and other types of content?- Do you need to integrate chat features?- Will you need an internal search engine for your site?- Do you plan to post audio/video files to the site?- Do you have a video hosting service or will you be uploading videos to Vimeo or YouTube to embed videos on your site?- Will you need people to log in on the site either with a username and password or by using social logins?- Will users need the ability to post product reviews?- Do you want people to be able to share content from your website?- Will visitors have to enter credit card information and other personal details on any section of the website?- Do you plan to sell anything through your website? 

Development and Hosting Questions

- Who is your current website host?- If switching hosting companies, do you know where your DNS is controlled?- Do you have any and all logins?- Hosting- Domain name- Website- Where is your site currently hosted?- Do you know the current level of hosting you have?- Do you have or need an SSL certificate?- Do you have specific accessibility requirements? (Possibilities include, larger text, language conversion, blind accessible)- Will your site need to announce that they use cookies?- Do you have an existing content management system you prefer or would you like our suggestions on the proper CMS? 

Project and Budget Questions

- What is your budget for this project?- What is your yearly budget for website improvements?- What is you desired kick off date?- Who all is responsible for reviewing and providing feedback on the site?- Who will give final approval for the site prior to launch?- Who will be managing the site once it’s completed?- Will you require training on how to properly maintain the site?At Owners Magazine, we care deeply about creating an incredible experience for our customers. What better way to get to know our clients than to ask them fun questions? The world of business can be so serious and with the way our society is becoming, we decided to throw a wrench into your average questions.DISCLAIMER: These questions don’t work for every company. It all depends on your company culture and how your customers view you. 

Get To Know Your Clients Better

- At which store would you like to max-out your credit card?- If you could have one super power, what would it be?- If you could be one character in any movie, Tv show, cartoon, who would you be?- What movie title describes your life?- What is your favorite TV show?- What is your favorite video game?- If you could choose one Pokemon that relates to your personality, who would it be?- Do you have any nerdy addictions?- Have you ever refitted an item, and if so, what did you regift?- What’s the strangest talent you have?- Do you have any nicknames?- Which way does your toilet paper hang on the wall – over or under?- What is that one song on you’re afraid to admit that you like?- What are three things still left on your bucket list?- If you could eat one thing for the rest of your life, what would it be?
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Business

Marketing Tactics That Might Be Scaring Your Customer

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Scaring away customers is a real fear among businesses. When you’re an entrepreneur, the goal is to attract customers so that you can convert them into sales. Unfortunately, there are online tactics that could be keeping your leads from converting into sales. Samsung's exploding Galaxy Note 7 is a big blow to the cellphone giant. Volkswagen's dubious emission results have resulted in losses for the company. These two are just a few examples of marketing gone wrong. Here are some marketing mistakes you could be making.
 

Unfriendly Web Design

When a new customer lands on your website, you want it to be easy for them to figure out how to navigate it. According to research, unfriendly web design is one of the reasons why customers do not linger on your website. To avoid dissatisfied guests, make sure that everything is easy to find. It is also best to have a FAQ section so that common questions can be answered easily. Make your call to action button clear and attractive. Prices and description of products should also be clear to avoid confusion. 

Not Mobile Friendly

As the use of smartphones becomes more widespread, people are going to access the internet more and more using these devices. If your website is not mobile friendly and slow to load, your customers might get impatient and visit your competitor's website instead. Studies show that your website has to load in less than 5 seconds, or the customer leaves and goes somewhere else. Mobile ready websites are essentially pared-down versions of the original, which makes them load faster and fit in smaller screens. 

Complicated Password Requirement

Most e-commerce sites require customers to register in order to facilitate the purchase process. Many customers are alright with this because having an account gives easier access. The problem is when you require your customers to give complicated passwords. Customers appreciate the security, but this is a double-edged sword. Your customers will forget passwords that are too complicated. One way to combat this is to use social media logins. This way, they have fewer passwords to remember and can share purchases on social media, which for you is a form of free advertising. 

Poor Delivery Time and Options

One of the reasons why people shop online is the convenience. Free shipping is a good way to tempt customers, but studies show that fast delivery time outweighs it. Remember, online shopping is all about convenience.  A study from Dotcom Distribution states that 87% of online purchase decision is based on delivery time. Offer good and reliable delivery if you want to keep customers. 

Inadequate Customer Service

Sometimes, the sale is not finished once the customer receives the item. There are instances where they will need additional information or assistance. Make sure you have live chat support, telephone support or even email. You might not need all of them but your customer might need 1 kind. Customers want a variety of choices for customer service. Remember that you want your customers to have a good experience when visiting your website because a bad experience could permanently turn them off.Taking care of existing customers and attracting new ones is the very reason why businesses engage in marketing. Reinvigorate your marketing strategy by considering the tips stated above.
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Benefits Of Using a Social Media Influencer To Market Your Product

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Do you want to spend less time in front of the laptop but increase brand recognition, traffic and sales with minimal costs? 90% of marketers claim that social media has helped them generate immense exposure for their business indeed; social marketing has become a large part of the overall marketing strategy and is used by marketers to implement their strategies in a cost-effective manner.
While social media is a key element in social media marketing, working with a social influencer can make your job easier. Here are some of the benefits of using social influencers to market your product.

Increase Brand Awareness

Social media is a cost-effective way of increasing your brand awareness. By working with an influencer you can harness the power of social media further by gaining access to their vast network of followers. It can be hard to increase brand recognition in the early days of your campaign. However, influencers already have authority over their followers. They have already gained the trust of their audience and you can us this influence to improve your reputation and brand awareness.For example, Influencer can blog about your product and tell his audience how it made his life easier. Since the influencer is recognized as an authority by his network, they will be enticed to try your product since it is recommended to them by somebody they trust.

Inbound Traffic

Increased brand awareness can result in an increase in traffic to your website, hopefully to try your product, reuse it or when they recommend it to other people. Without social media marketing, you are just basically selling to people who can physically see your product or those who stumble onto your website. Without utilizing social media and influencers you are only accessible to these people. Adding an influencer to your marketing strategy is like adding another doorway to your website or product.

Improved SEO Rankings

In the world of the internet, search engine rankings are important. You can improve your rankings not only by following true and tested strategies but also by partnering with an influencer. This way you have other people blogging, talking and networking your products which can affect your SEO rankings in the long run.

Higher Conversion Rates

Because influencers are considered by their network as an authority figure, audience will be more willing to try their recommendations. This can help improve your conversion rates because people will want to see if what the influencer is true. Every blog post, video and Tweet has the potential of landing people to your website and influencers can give your product a humanization factor that will make visitors more willing to buy.

Better Customer Satisfaction

Influencers build their authority by engaging and building relationships with their network and followers. This one-on-one interaction can help with customer satisfaction because it helps them become more loyal. The more time you and your influencer spend with customers the more loyal they will become and the more likely they will tell their friends about you

Improved Brand Loyalty

When customers are loyal to your product, they are loyal to your brand. This is very advantageous when you introduce other products. They become more receptive because they are loyal to the brand. This is because customers will begin to see social media and your influencer as a channel where they can communicate with the company.

Increased Brand Authority

Influencers are seen as people with credibility and authority. These characteristics are transferred to your product thereby increasing your brand authority. When somebody who is seen as an expert recommending or is talking about your product, their personas become interchangeable so you become more credible. The more authority you have, the more likely your customers will talk about your product because they become satisfied and will want to recommend you to their friends.

Cost-Effective

Working with a social influencer is a cost-effective marketing strategy. You might need to pay the influencer to talk about you and blog about your product, but it is still more affordable than buying TV air time or advertising on newspapers or radio. Start small and as you begin to see results, fine tune your strategy and increase your budget.It is clear that working with social influencers can help boost your marketing campaign. It is cost-effective so you have little to lose. An influencer can help you gain ground against your competition so start now.
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