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6 Reasons Why You Need A New Business Website

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new business website

6 Reasons Why You Need A New Business Website. Websites are very important for businesses because it can provide your business credibility and gives instant access to your potential customers. If you’ve had your website for a while now, you probably know your way around the block. But managing a business website is not just about putting content and delivering orders. It is also about monitoring the on goings and activities of your visitors. If you feel like you’re sales are slipping or if conversions and leads are lagging, it might be time to upgrade or get a new website. Here are reasons to do so.

No Links To Social Media Sites

Here’s the first reason why you’ll likely need a new business website. According to statistics over 78% of Americans are connected to social media networks. These people share, like and follow not only people they know but also businesses they like or want to know about. If you’re business has no social media presence or if your website has no buttons to link you, then you’re missing a lot.

An integral part of sales is prospecting and establishing relationships. Social media is a good tool for these activities. Having a presence on Twitter, Facebook or Pinterest does not only make you accessible, it also makes it easy for you to become close to your target market. If people share your posts, it can reach potential clients and lead to conversions. It is also a good venue to launch new products and awareness for your brand.

Not Mobile Friendly

According to reports 4 out of 5 consumers use their smartphones to shop. If you’re site is not mobile friendly you are losing a lot of potential customers. Mobile friendly websites are different from your typical websites because the mobile friendly version is smaller, more compact and usually loads faster. If you’ve ever tried loading a webpage on a browser on your phone, you know what we mean. Text is smaller and it takes forever to scroll sideways or down, not to mention that the buttons look positively tiny, trying to click them is a nightmare.

New business websites are making sure that their sites are mobile friendly because more and more people access the internet through their phones. This is where they do their shopping, book tickets, check reviews or go on social media. Mobile friendly sites are more readable, easier to navigate, have concise text and load quickly compared to websites created for desktops.

Not Set Up To Convert

When a guest lands in our website you want to take them by the hand and give them a tour so that they can look around. You will want to show them videos, products, services and let them get to know your brand just like you would if they entered your brick and mortar store. If your website does not invite them to look around or give them opportunities to explore or interact, you might be losing visitors and missing opportunities to convert their visits into leads or sales.

Your new business website should not just be an online brochure. It should also be user friendly and inviting to the visitor. Look at your home page; are there opportunities where you can get them to sign-up for a news letter? Do you have a call to action button? Do you have a button to click for new products or service?

Loads Slowly

Page loading time is an important metric when you have a website. It is also important to the user’s experience. According to statistics, slow loading pages are one of the top reasons for high bounce rates In fact, 47% of users expect a website to load in 2 seconds and 40% abandon the site if it does not load in 3 seconds. Every page load delay of 100 milliseconds has a 1 percent decrease in conversion. 44% of shoppers will tell their friends about a bad online shopping experience.

These are surprising statistics, but what can you expect in the competitive world of the internet? If somebody can do it better, then why wait for your site to load?

No Visual Appeal

When people go to your website, they see it as a reflection of your company or business. If it has lots of relevant information, looks professionally put together then they will view your website and organization as credible and authoritative. If your website looks outdated, has poor structure or bad design then they might make negative assumptions about your company and business. Your website should highlight your product or services with a harmonious and consistent layout.

Outdated SEO

If you notice a slip in your search engine rankings, it could be because of outdated SEO. Search engines like updated content and reward websites that provide fresh content with high rankings. This is because they want to provide users with the most relevant and updated results. If your old website still has the same content as it did 5 years ago, search engine crawlers might stop indexing it because it will think that this content is outdated.

The world of web development is always changing. If your business website is more than 3 years old, it might be time to get a new website or an update. There are many new options, integrations, widgets, apps, coding, language and many more. These upgrades can make your website more user-friendly or more appealing to your visitors.

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Startup Central

How Volar Alta automates inspections and logistic support through drones

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niharika kolte

Startups are darlings when it comes to marrying social impact with technology. And the best part is that young people are leading this amazing movement. The newest startup making waves in the industry is Volar Alta, which provides drone support for companies across various fields. 

In order to save time, energy, and manpower, the company is offering drones as tools to speed up quality checks. They also want to make drone delivery a reality in the future.

How did Volar Alta get its start? 

drone

Like many startup founders, Niharika Kolte did not start out dreaming of being an entrepreneur. In fact, she began her career as an analyst working at PWC and KPMG. During her stint, she began to think of more efficient ways to conduct inspections and do technical due diligence. According to Kolte, this is usually the most prolonged phase of a deal for a banker or analyst. 

She believes that this is because of the old-school way of conducting technical inspections. Most companies test their assets using a random sampling test. But this is a time-consuming and not wholly accurate method. That said, Kolte found the need to have a more efficient way – one that offers both time efficiency and accuracy.

This inspired Kolte to provide a drone-based solution for businesses. With Volar Alta, she hopes to create a more cost-effective way to conduct operations. Apart from this, their drones also lessen downtime and boost security. 

More work done for less time 

Drones, she found out, can reduce the time it takes to do asset inspections. Using a drone to make inspections means that it can be used across various industries. This includes agriculture, real estate, entertainment, energy, and more.

Drone-based inspections can also reduce climate impacts. Kolte said that their drones are compact and can conduct inspections on a large scale without many carbon emissions.

She explains that her solution can help some companies conduct internal inspections on their equipment, such as silos and cyclones. In this case, companies usually deploy people to find visual defects. This method means that cement plants have to be shut down and halted production. 

Kolte said that for 64 cyclones, it would take six days to erect scaffolding to reach the top and another 11 days to identify the problem. Other days would also be allotted to fix the defect.

Using drones, however, drastically cuts down the time it takes to get a visual of the cyclones. According to Kolte, Volar Alta finished inspecting 64 cyclones in three days. The company ended up saving eight days of shutdown time.

Apart from that, it can also potentially save lives. Drones can easily detect workers who live in close quarters, and a drone can even serve as first responders in a disaster event.

What’s next for Volar Alta?

Since the pandemic started, Volar Alta has made a massive pivot to security. They began using their product as a surveillance tool for quarantine zones in India. But today, Volar Alta focuses its business on internal asset inspections and drone-based logistics. 

Besides reducing the time for inspections, the startup’s goal is to become an Uber for drones. Volar Alta is looking to have their drones deliver four items while in the air. And while the company also does not make drones in-house yet, they have their tech prepared. They have already created an intelligent custom storage payload to get multiple deliveries done in a single flight. 

Volar Alta’s groundbreaking tech has received three grants from IIM, Nidhi Prayas Scheme, and The UK FCDO. Kolte reports that the company has grown ten times since it started.

In the future, Kolte hopes that drones in business can reach the mainstream.

And for other tech and startup stories, read more here at Owner’s Mag!

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Startup Central

Is Launching a Start-up Worth it? A Tech Expert Weighs In

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tablet black cup and lens on a table

If you’re a young, savvy entrepreneur who may be pondering, “Is launching a start-up worth it?” Then, Ben Lamm, a tech startup expert, has some things to confess. 

Most of us like to dream about the allure of a start-up. The big ideas, creative collaborations, and ending mindset draw many fans into the promise of success. And who can blame us? The most successful companies today were built on the backs of entrepreneurs who dreamed big but started small. Apple, Uber, and Twitter were all start-ups once. And if they can make it, then maybe so can we – right?

But behind the curtains, most of us don’t know how hard it is to start a start-up. For one, there are a lot of hidden pros and cons of working in a start-up. Even Lamm, a start-up unicorn who has made building start-ups his full-time career, says there’s a lot more to the industry than meets the eye. 

Five start-ups and counting 

So, exactly how hard is it to start a startup? 

In an interview with CNBC Make It, Lamm says he thinks he cries more than the average person. Like many others hustling in the  industry, his success relies on his ability to work long hours. It’s a testament to how he has had the time to launch six start-ups over the last few years. 

Over the last twenty years, the 40-year-old Lamm has built and sold several tech startups. His portfolio includes the AI-powered Hypergiant, the e-learning company Simply Interactive, the online gaming company Team Chaos, and a conversational intelligence company named Conversable. He is currently working on Colossal Biosciences, a company aiming to disrupt the biotech scene with its gene-editing techniques. 

But Lamm says that his job is often glorified by the media, which isn’t entirely false. 

On long hours and lack of sleep

For starters, there’s a lot of pressure for start-ups to succeed. Is launching a start-up worth it? Maybe not if you value your sanity. Most start-ups fail, whether from lack of funding or because of reckless business decisions; not everyone succeeds. Because of this, there’s a lot of pressure to grind and grind to get the business going. 

Lamm says that building a start-up often requires entrepreneurs to work and travel over 200 days a year. There are moments of pure exhaustion and endless anxiety. It also involves a lot of personal sacrifices. Unlike a regular 9 to 5, start-up builders don’t have the leisure to spend a lot of time with family. 

It can also be incredibly hard to disconnect work from daily life. In fact, Lamm says to be a successful start-up builder is to be blessed with the “right mix of dysfunctional traits.” It’s also a psychologically exhausting journey. You’ll work extremely hard on an idea and get rejected by investors, partners, and even close people in your life.  

Lamm says the pandemic has forced him to take a step back from his usual routine. Because of his decreased travel schedule, he has forced himself to take more vacations. Apart from this, he has also made serious commitments to disconnect by limiting his time to check on emails and messages.

De-glamorizing start-ups

Lamm has been an outspoken critic of the prevalence of burnout in the start-up industry. Despite his extensive work portfolio, Lamm is not shy to open up about the serious psychological setbacks of having to compete in the rat race. 

Given Lamm’s confessions, the question remains – is launching a start-up worth it? In the end, it’s up to the person in question if they will make it worth it or not. And to hit the sweet spot, it’s all about setting your priorities and knowing from the get-go what your non-negotiables are and what aspects are open for compromise.

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WOW Tech and Lovehoney find Compatible Partner in Each Other with $1.2-B Merger

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Pleasure products manufacturer and distributor Lovehoney is merging with premium sexual wellness products provider WOW Tech Group in a $1.2 billion merger. The union results in the birth of The Lovehoney Group, expected to be the world’s largest sexual well-being company.

Aside from the Germany-based company and the UK-based firm, the new merger group will also include Amorana. Lovehoney bought the Swiss sexual wellness retailer in September 2020, just over a year before the merger.

The merger offers promising business results. The two brands, after all, display processes not only in B2C marketing but also in sales. Add that to their multi-channel distribution network and active research and development efforts. That said, the merger will bring together the most popular brands within its category, including Fifty Shades of Grey, Womanizer, Happy Rabbit, We-Vibe, and Arcwave.

Aside from its having well-known brands, the group is also reaching a wide client base all over the world. In fact, the firm will operate across North America, Europe, the Middle East and Africa (EMEA), and Asia-Pacific (APAC). 

But will such a wide geographical market be too hot to handle? Not if you have more than 730 employees who have diverse strengths, ranging from design, marketing, engineering, and sales. 

Also, the firm will be led by Johannes Plettenberg, WOW Tech founder and CEO. Plettenberg, after all, knows the industry quite well. He and partner investors acquired Womanizer in 2017 before merging it with We-Vibe in 2018. Not long later, CDH Investments became a majority stake-holder, a move that aimed to innovate products and expand in the global market.

The sexual wellness market on the rise

Given the current projection, it seems that The Lovehoney Group is on its way to tapping a vast market. The Insight Partners says the sexual wellness market size can reach $81,394.49 million by 2028. This is a huge leap from $51,924.43 million in 2021.

The data includes pharma products such as capsules, tablets, oral liquids, and sprays. It also includes non-pharma products like sex toys, condoms, and others. That said, sexual wellness covers a wide spectrum – from gyne health to sexual pleasure.

So, how can a formerly stigmatized industry grow fast over the next few years?

A Forbes article suggests a heightened interest in sex throughout the coronavirus disease pandemic. For instance, many married couples had no choice but to stay at home during lockdowns. On the other hand, singles couldn’t go out because of quarantine, which posed another market opportunity.

The past few years have also emphasized sexual pleasure and health, particularly for women. For example, brands like OSUGA advances sexual wellness designed by females for females and encourage its market to “explore the pleasure of self-love.” The brand also offers candy-hued vibrators to its female client base. 

Striking while the iron is hot

Given the market growth brought by a more open-minded view of pleasure, The Lovehoney Group is looking at a bright future. 

In fact, they expect their profit to reach over $400 million by the end of 2021. That means they’re looking at two times their combined 2020 volume. And, as a result, they’re on their way to becoming the world’s biggest sexual wellness company by income.

Studies say the industry’s promise still relies on many factors, such as mutual respect and openness despite the growing market. In addition, growing concerns about personal hygiene due to sexually transmitted diseases can also boost the sexual wellness market and, in turn, the new merger of WOW Tech and Lovehoney.

For other startup news, read more here at Owner’s Mag!

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