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6 Reasons Why You Need A New Business Website

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new business website

6 Reasons Why You Need A New Business Website. Websites are very important for businesses because it can provide your business credibility and gives instant access to your potential customers. If you’ve had your website for a while now, you probably know your way around the block. But managing a business website is not just about putting content and delivering orders. It is also about monitoring the on goings and activities of your visitors. If you feel like you’re sales are slipping or if conversions and leads are lagging, it might be time to upgrade or get a new website. Here are reasons to do so.

No Links To Social Media Sites

Here’s the first reason why you’ll likely need a new business website. According to statistics over 78% of Americans are connected to social media networks. These people share, like and follow not only people they know but also businesses they like or want to know about. If you’re business has no social media presence or if your website has no buttons to link you, then you’re missing a lot.

An integral part of sales is prospecting and establishing relationships. Social media is a good tool for these activities. Having a presence on Twitter, Facebook or Pinterest does not only make you accessible, it also makes it easy for you to become close to your target market. If people share your posts, it can reach potential clients and lead to conversions. It is also a good venue to launch new products and awareness for your brand.

Not Mobile Friendly

According to reports 4 out of 5 consumers use their smartphones to shop. If you’re site is not mobile friendly you are losing a lot of potential customers. Mobile friendly websites are different from your typical websites because the mobile friendly version is smaller, more compact and usually loads faster. If you’ve ever tried loading a webpage on a browser on your phone, you know what we mean. Text is smaller and it takes forever to scroll sideways or down, not to mention that the buttons look positively tiny, trying to click them is a nightmare.

New business websites are making sure that their sites are mobile friendly because more and more people access the internet through their phones. This is where they do their shopping, book tickets, check reviews or go on social media. Mobile friendly sites are more readable, easier to navigate, have concise text and load quickly compared to websites created for desktops.

Not Set Up To Convert

When a guest lands in our website you want to take them by the hand and give them a tour so that they can look around. You will want to show them videos, products, services and let them get to know your brand just like you would if they entered your brick and mortar store. If your website does not invite them to look around or give them opportunities to explore or interact, you might be losing visitors and missing opportunities to convert their visits into leads or sales.

Your new business website should not just be an online brochure. It should also be user friendly and inviting to the visitor. Look at your home page; are there opportunities where you can get them to sign-up for a news letter? Do you have a call to action button? Do you have a button to click for new products or service?

Loads Slowly

Page loading time is an important metric when you have a website. It is also important to the user’s experience. According to statistics, slow loading pages are one of the top reasons for high bounce rates In fact, 47% of users expect a website to load in 2 seconds and 40% abandon the site if it does not load in 3 seconds. Every page load delay of 100 milliseconds has a 1 percent decrease in conversion. 44% of shoppers will tell their friends about a bad online shopping experience.

These are surprising statistics, but what can you expect in the competitive world of the internet? If somebody can do it better, then why wait for your site to load?

No Visual Appeal

When people go to your website, they see it as a reflection of your company or business. If it has lots of relevant information, looks professionally put together then they will view your website and organization as credible and authoritative. If your website looks outdated, has poor structure or bad design then they might make negative assumptions about your company and business. Your website should highlight your product or services with a harmonious and consistent layout.

Outdated SEO

If you notice a slip in your search engine rankings, it could be because of outdated SEO. Search engines like updated content and reward websites that provide fresh content with high rankings. This is because they want to provide users with the most relevant and updated results. If your old website still has the same content as it did 5 years ago, search engine crawlers might stop indexing it because it will think that this content is outdated.

The world of web development is always changing. If your business website is more than 3 years old, it might be time to get a new website or an update. There are many new options, integrations, widgets, apps, coding, language and many more. These upgrades can make your website more user-friendly or more appealing to your visitors.

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Business

17-Year-Old Drops Out To Create Exa Mask

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Before COVID-19 dominated our lives, Kylie Smith was already in the process of creating a face mask. Exa Mask, a startup mask company with impeccable timing, has raised over $77,000 through a Kickstarter campaign and has already shipped its first 1,000 units. 

Developed with TR-90 Nylon, a super high-quality material, Exa Mask stands out from the N95 masks we’ve become so familiar with. Exa Masks are capable of:

  • Allowing one to breathe easily without constraints of a traditional mask
  • A detachable shield that allows wearers to eat and drink while still being protected
  • Eliminate that super annoying fogging when wearing glasses or sunglasses
  • Filter out 95% of particles, protecting against disease, pollution, and environmental debris
  • Control allergies and prevent the inhalation of smog and pollution

A Trip To Beijing

Smith was inspired in 2017 when she made a trip to Beijing with her father and co-founder, Rick Smith. Because of the pollution in Beijing, Smith and her father were required to buy an expensive, cumbersome mask. 

Like any entrepreneur, Smith saw an opportunity to create something better. 

I designed Exa Mask so that it would be the last mask you’ll ever need to buy. Exa Mask’s filters are replaceable and the face shield is washable, so the mask is completely reusable — while also offering consistent protection over time.” 

She spent the next two years designing and developing the innovative mask. And then COVID hit…

A Pandemic Opportunity

When COVID-19 hit, Kylie decided to dedicate 100% of her time to this venture and dropped out of high school. Some parents might find that mortifying. Her father, Rick, did not. 

In the face of a pandemic, finding fresh solutions to unforeseen problems is more critical than ever. I am extremely proud of Kylie for following in my entrepreneurial footsteps and designing such a unique product that can help keep people safe.” 

It’s interesting that Smith came up with Exa Mask well before anyone knew we would be dominated by medical masks (and the irritating debates that followed). Some would see that as lucky. One wonders whether Smith would have the success it has now if it were not for a pandemic. 

Exa Mask Explained

Exa Mask has three parts to it: an air frame, a replaceable filter, and a washable shield. A complete seal is formed around the nose while the mask hovers above the wearer’s face. This allows for clearer breathing and speech, eliminates fogging around glasses, and is apparently pretty comfortable for an extended period of time. 

Funny enough, this mask was designed to combat pollution and smoke, as opposed to an airborne virus. So, for those in California dealing with forest fires are protected in ways that the common medical mask cannot. 

What’s Next?

Next for Exa Mask, I’d love to see schools as well as airlines and retail employees using Exa Mask. Exa Mask was designed for all day wear, so it is ideal for those populations who need to wear masks for their jobs.” 

We expect to see a lot more from Kylie Smith. If Exa Mask is any indication, Smith is one of the rare people in our world. The kind who has a nose for good business and knows how to stay ahead of the trends. While everyone on our planet has millions of ideas they wonder how to implement, Smith is one who finds a way to get things done. 

Smith is so confident and dedicated to her product that she dropped out of high school to pursue it full time. That can be very scary, but when you have a product as quality as this, you’re going to be set up for success.

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Business

DoNotPay: The World’s First Robot Lawyer

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In legal trouble? Want to contest a parking ticket? Need to sue that sonuva-whaaat? Can’t afford a lawyer? Better Call Saul? Nah, he’s not real. Instead, you should check out DoNotPay, the world’s first robot lawyer. 

RoboJurist, The Lawyernator, Optimus Habeus Corpus: these are names founder Justin Browder could have used in his creation of DoNotPay. Alas, that’s not the case. 

While it’s not literally a robot, DoNotPay is a legal services chatbot that offers a range of legal services. Anything from consumer protection to immigration status is within DoNotPay’s capabilities. DoNotPay is a downloadable legal subscription service that uses artificial intelligence in a clever manner. 

A Little Lawyer in Your Pocket

Essentially, DoNotPay helps users draft legal letters. Let’s say you have a parking ticket you want to contest. You tell the chatbot your problem and the AI provides the correct legal language to use. Think of it like legal Mad Libs. You write your side of the story, and DoNotPay edits it to make it sound like it came from the desk of Saul Goodman. 

If you were the kind of person to turn to your lawyer friend for free legal advice: no more. DoNotPay allows the common layperson to handle their own legal battles with the help of a downloadable app. The app is so easy to use that it boasts that users can, “fight corporations, beat bureaucracy, and sue anyone at the press of a button.”

Because our society isn’t litigious enough, right? 

While DoNotPay has won an award from the American Bar Association for increasing legal access, there have been mixed reviews

DoNotPay is useful in that it helps users avoid legal roadblocks that usually make pursuing action costly, complicated, or not worth the effort. For people who don’t know what to do when sent a threatening legal document, now you have an artificial lawyer in your pocket. In that regard, DoNotPay is very useful.

When the Little Guy Sues the Big Guy

If DoNotPay sounds familiar, that may be because of its role in the Equifax debacle. For regular folk, being able to get justice from a big company without having to pay expensive lawyer fees is a big deal. 

Lawyers must be a little peeved to see some know-it-all robot step into their territory, no? 

Well, you’d think that…

AI in Law Firms Today

Sally Hobson, a barrister at the London-based law firm The 36 Group, used AI in a murder trial. The complicated case required analyzing over 10,000 documents. Hobson used a software, developed by Luminance, that accomplished the task four weeks faster than it would have taken humans. 

Historically you had a lot of [document checking] technologies that were no better than keyword searches, like hitting Control-F on your laptop,” says Eleanor Weaver, chief executive of Luminance. 

So, lawyers using an AI is not exactly unheard of. The technology is capable of scanning documents far quicker than any human can, and is capable of learning incredibly quickly. While that terrifies conspiracy theorists and excites science fiction writers, AI in the legal world is a very useful tool. 

Lawyer’s Bark Worse Than Their Bite

If you’re aware of the term “legalese,” you’re well aware how complicated and confusing legal phrases can be. Attack dog lawyers count on people being intimidated by legalese so that they can get what they want. A scary-sounding letter from a lawyer can bully someone into submission. 

DoNotPay is offering help to the people who can’t afford a lawyer. With their AI, DoNotPay is able to help someone who didn’t spend three years in law school take charge of their own legal battles. 

Next time you want to contest a parking ticket, or if you want to take on a big company that has wronged you, you might want to download DoNotPay.

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Startup Central

WoodSpoon Delivers The Chef To Your Home

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WoodSpoon is shaking up the food delivery game.

Over the past year, we’ve witnessed an explosion in food delivery. Just this year alone, the global online food delivery industry has reached $126.91 billion and is on the rise

Restaurants that originally had no delivery service quickly adapted to keep their lights on. And just like that, the quality of delivery skyrocketed as upscale sit-down restaurants and their chefs adapted to survive.  

Personal Chef At Your Door

We’re all familiar with many of these delivery services. Like WoodSpoon, these services bring higher quality meals to your front door. Some even have you assemble meals to make you feel like a cook.

But where does WoodSpoon stand out?

Started in 2019 by chefs Oren Saar and Merav Kalish, WoodSpoon’s mission is to bring chefs together to share their talents with their local community. 

It works like you’d expect: you peruse the options and local chef’s specialties, you order, they deliver, you eat. The only difference between WoodSpoon and other delivery services is the quality of food. These chefs are preparing what they’d normally cook for their friends and family and sharing it with you. It’s like having your own professional chef. 

You can order dishes you normally wouldn’t, or couldn’t, cook for yourself. Chicken sate, Caribbean fried porn, cauliflower rice stuffed peppers, and more mouth-watering options are available on WoodSpoon. These are the best quality dishes you can find without actually hiring a professional home chef. 

Fancy, right? 

Back For Seconds

WoodSpoon proudly boasts 16,000 active customers and 150 active chefs in Manhattan, Brooklyn, and Queens with a 50% month-over-month growth. According to Saar, 35% of their customers have ordered at least four times in seventeen days. 

And now, they’re expanding. After raising $14 Million in fundraising, WoodSpoon is poised to blow up.

For the consumer, a simplified and easy-to-navigate interface that allows users to browse by meal or chef. For the chef, all you have to do is focus on the food. WoodSpoon takes care of the packaging and delivery logistics.

There’s no question the quality of food delivery has evolved in the past year. Restaurants not normally equipped for take-out quickly adapted and made the best of a super unfortunate situation. WoodSpoon brings delivery to a new level by packaging a chef’s talent and delivering it to your front door.

In a matter of time, WoodSpoon will be in your city. And you’ll be tasting some of the best quality food you’ve had. 

Bon appetit.

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