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10 Influencer Marketing Tools to Garner More Followers

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influencer marketing tools

One of the most effective marketing strategies you can try today is influencer marketing. The industry is expected to hit a whopping $32 billion in growth by the end of this year. This is an increase from $21.1 billion in 2023. And with the abundance of many nano- and micro-influencers, it won’t come as a surprise when many brands will go this route. So, to give you a head start on influencer marketing, here are 10 influencer marketing platforms you should be using in 2025.

1. Bazaarvoice

influencer marketing tool

Bazaarvoice is an influencer management platform that helps activate more campaigns faster and smarter. It is built on a user-friendly AI-powered platform, trusted by over 150 leading global brands and more than 5,000 data-driven marketers.  

Key features:

  • Search for the most authentic and relevant influencers through 20+ advanced filters and even find influencers working with your competitors
  • Manage collaborations through a built-in CRM and track influencers’ conversations in one place
  • Track campaigns on autopilot without asking for authentication from influencers and view these on one dashboard
  • Measure performance via website visits and sales through holistic insights

2. Meltwater

influencer marketing tool

If you want to work with influencers in the press and media, Meltwater is the only platform you need. This journalist database and press distribution tool help create awareness in your niche. Meltwater offers an extensive press database with thousands of bloggers and journalists worldwide. 

Key features:

  • Enjoy end-to-end media database and relationship management tool that allows communication between PR pros, brands, and influencers
  • Hyper-targeted PR outreach with innovative keyword research feature to fine-tune your list of contacts
  • Measure your earned media coverage by monitoring metrics, such as open rates, click-through rates, length of time every person reads your media outreach, bounce rates, and unsubscribe rates

3. Brandwatch

influencer marketing tool

Brandwatch is the tool you can rely on to better understand and engage with your customers. However, you can utilize its consumer research features to gain a deeper understanding of your audience and track conversations. Moreover, this tool helps you monitor brand mentions if you’re looking for influencers in your niche. 

Key features:

  • React to significant trends by using the tool’s industry-leading AI
  • Manage your teams, approvals, workflows, and campaigns to ensure brand alignment
  • Shield your brand from threats by browsing over 100 million sources and get real-time alerts
  • Manage all channels from one social inbox to engage customers and prospects
  • Enjoy robust and unique insights to ensure you get better results and ROI 

4. HypeAuditor

influencer marketing tool

If your target audience is hanging out on Instagram, HypeAuditor is one of the best influencer marketing tools. It helps you find the top IG influencers ranking via quality and engaged followers. This tool ranks bloggers by gathering raw data from various sources, considering only real likes and followers. 

Key features:

  • Influencer Discovery lets you find the best influencers across 12 million profiles and set filters to refine to quality profiles
  • Use analytical reports and monitor over 35 in-depth metrics to analyze TikTok, Twitch, YouTube, and Instagram influencers
  • Explore the competitive landscape and assess your competitors’ influencer marketing performance

5. AspireIQ

influencer marketing tool

Ecommerce brands will benefit from AspireIQ’s influencer marketing software that drives revenue. You can discover thousands of creators on autopilot using AspireIQ’s cutting-edge AI technology.

Key features: 

  • Search and compare millions of op-eds from creators across YouTube, Facebook, TikTok, and more
  • Enjoy the tool’s social listening features and engage with fans who mention your brand online
  • Create, license, and promote content by briefing, reviewing, and approving content before it goes live
  • Monitor performance using an analytics dashboard and track sales through promo codes and affiliate links

6. Heepsy

influencer marketing tool

Heepsy boasts the largest influencer database, which can help brands find the creators they’re looking for. Over a million global creators are there for the taking. Additionally, you can enjoy a range of other features, including authenticity analytics, manual quality checks, and more. That’s why Heepsy made it on our list of influencer marketing tools.

Key features:

  • Heepsy takes pride in finding relevant creators in seconds 
  • Search for creators within your social media followers, commenters, and likers
  • Filter creators with managers to ensure excellent response rate and professionalism
  • Inbound and outbound strategies allow your brand to reach out to influencers or get reached out to
  • Communicate with creators using Heepsy’s internal messaging tool
  • Use Heepsy’s intuitive and complete CRM tool to manage influencer marketing campaigns

7. Humanz

influencer marketing tool

A collaborative creator marketing platform, Humanz is designed to bring structure, transparency, and performance accountability to creator collaborations. It is a full-stack operating system for influencer marketing founded in Israel. It is now active in several countries, including the US, India, South Africa, and Brazil. What makes it stand out is its emphasis on authentic partnerships and real ROI rather than treating influencers as mere ad units.

Key features:

  • Its AI-powered ROI forecasting predicts campaign outcomes before launch
  • Its verified creator data are opt-in and API-fed to ensure real demographics and performance statistics
  • Has built-in tools for managing briefs, contracts, and bonuses to creators

8. PFR Group

influencer marketing tool

This influencer marketing tool is your all-in-one platform that offers influencer marketing services. PFR Group has been around since the early days of influencer marketing. Using this platform ensures the productivity of any team, with campaign ROIs that will compensate for all marketing efforts.

Key features:

  • Dig deep into every influencer profile that gauges their credibility, audience interests, city-level location, engagement rate, brand affinity, and more
  • The user-friendly and smart software runs successful influencer marketing campaigns for all business levels
  • Use the Influencer Intelligence Software that integrates with many third-party tools
  • Work with the company’s Influencer Campaign Management team by sending your brief and KPIs

9. Pitchbox

influencer marketing tool

You can rely on Pitchbox for your influencer outreach and content marketing needs. This tool is suitable for publishers, SEO agents, and all brands, making their jobs easier and more efficient. 

Key features:

  • Find publishers, bloggers, and influencers through intuitive keyword research
  • Personalize outreach campaigns without manual input and automatically follow up with prospects who haven’t replied to proposals
  • Track your outreach process using the platform’s white-labeled Management, Team, and Client Reporting

10. Ainfluencer

influencer marketing tool

A free, self-serve influencer marketing platform, Ainfluencer is designed to connect brands with creators across TikTok, YouTube, and Instagram. It supports over 2 million verified influencers and provides a comprehensive suite of tools to help you with campaign creation, outreach, and performance tracking, all without a subscription.

Key features:

  • No subscription fees, enabling you to create unlimited campaigns
  • Over 2 million influencer profiles to discover
  • Has an AI matching engine that automatically recommends influencers based on your campaign goals and brand profile.

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Technology

Top 10 Artificial Intelligence Solutions Your Business SHOULD Use

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Nowadays, many of our tasks at work can be completed with a single click. However, there are still software solutions that offer more: they can automate everything and provide crucial data to help your business grow. Here are the ten best artificial intelligence solutions you should be exploring now.

1. IBM Watson Studio

Artificial Intelligence Solutions

IBM Watson has been a trusted name in technology. It even garnered attention when it guest-starred on Jeopardy! But IBM Watson is now within reach for businesses with the IBM Watson Studio. This is one of the most utilized artificial intelligence solutions that financial and medical institutions could use.

Features:

  • Build model pipelines
  • Refine data with a graphical flow editor
  • Visual tooling
  • Open source framework
  • Model embedding, monitoring, and management
  • Data access through the cloud
  • AI model drag-and-drop
  • Transaction details
  • Lifecycle automation

2. Salesforce Einstein

Artificial Intelligence Solutions

If you need to optimize your CRM tasks, using Salesforce Einstein is your best bet. If you want to get more leads and nurture them, Salesforce Einstein helps you understand them better through deep insights. Plus, you don’t have to do the guesswork anymore. Einstein will help you understand the next steps when nurturing leads and converting them into customers. Not to mention, Einstein can also help you with customer service.

3. Edgeverve ExtractEdge

Artificial Intelligence Solutions

Optimize your business process with Edgeverve ExtractEdge. Previously known as Infosys Nia, your business will have a much more efficient way in processing documents. One of its benefits is getting intelligence from documents. From there, they process the data and help enterprises and businesses with their productivity and decision-making processes. Two industries that can greatly benefit from this artificial intelligence solution are banking and insurance.

4. Azure Machine Learning

Artificial Intelligence Solutions

Get things done faster with your own frameworks and models through Azure Machine Learning. This artificial intelligence solution is ideal for data scientists and software engineers to automate and streamline several business processes using Machine Learning. Here are some of their notable features:

  • Data labeling
  • Collaborative notebooks
  • Drag-and-drop machine learning
  • Responsible machine learning
  • Model registry and audit trail
  • Managed endpoints
  • Interoperability with other Azure services
  • Data preparation
  • Automated machine learning
  • Reinforcement learning

5. H2O AI

Artificial Intelligence Solutions

H2O AI is one of the most utilized artificial intelligence solutions because it is jam-packed with features. Not only that, H2O AI can be used by industries or institutions like financial services, governments, health, insurance, manufacturing, marketing, retail, and telecommunications.

With H2O AI, you can ensure that you can build accurate models quickly. Plus, they’re also transparent! You can also analyze business performance and know how to adapt to changes. Plus, you can become an innovator in your field!

Under their Make, Operate, and Innovate approaches, here are their platform’s capabilities:

  • Feature Transformation
  • Machine Learning
  • Explainable AI
  • Low Code App Development
  • Machine Learning Operations
  • AI AppStore

6. Coro

Artificial Intelligence Solutions

If your business is prone to cyberattacks or cannot afford to have a cyberattack, artificial intelligence solutions can protect you from that. One of them is Coro. Coro ensures that your company is protected from any hacking or malware infecting your emails, devices, and cloud apps! Aside from protecting you, Coro will alert you on your next steps to ensure you’re safe.

7. Vertex AI

Artificial Intelligence Solutions

Vertex AI is Google’s own machine learning and AI platform. You can train and deploy your AI or machine learning models. Plus, you can also do the following:

  • Data Labeling
  • Feature Store
  • Workbench

You can launch your models through the Google Cloud, and you can access or view data anytime through Cloud Logging and Monitoring.

8. Rendered.ai

Artificial Intelligence Solutions

For your autonomous systems, defense applications, or advanced computer vision needs, there’s Rendered.ai. It specializes in generating physics-based synthetic datasets that make it easy for you to train AI models when real-world data is scarce, unavailable, or impractical.

  • Autonomous Vehicles and Robotics – Simulate rare driving situations that are too costly or dangerous to see in real life.
  • Defense and Aerospace – Can generate synthetic radar, infrared, and multispectral data for training AI models for mission-critical environments.
  • Healthcare Imaging – Can create synthetic X-rays to improve diagnostic AI systems

9. Tealium

Artificial Intelligence Solutions

Marketers rejoice, Tealium is an artificial intelligence solution to optimize your marketing campaigns. Tealium ensures that you can grow and acquire your audience! They do it through segmentation and audience insights. But it doesn’t stop there. The AI solution also helps you with loyalty, retention, customer experience, and personalization. Other solutions are:

  • Predictive insights and customer analytics
  • Data collection and privacy
  • Single view of the customer
  • Operationalizing mobile data

The industries that can greatly benefit from Tealium are:

  • Finance
  • Healthcare
  • Pharma
  • Retail
  • Sports & Entertainment
  • Travel & Hospitality

10. Sisense

Artificial Intelligence Solutions

Here’s another business processing AI solution to help your business operate smoothly. Sisense will help you learn more about your company from every department. If you’re running marketing campaigns, Sisense can analyze them and improve your ROI. You can also get data to improve performance. Plus, you can mitigate risk through analytics.

Final Thoughts

Artificial intelligence solutions can streamline business processes, create models for data scientists and software engineers, and analyze data. With AI’s help, you can increase productivity and get more value for your business.

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Business

OpenStudio – Business Management All-In-One

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This article focuses on OpenStudio.one, an all-in-one business management suite, not the OpenStudio building energy modeling software developed by the U.S. Department of Energy.

We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this.

But have you heard of OpenStudio? No? Well, allow us to make a proper introduction. 

OpenStudio helps you centralize all the applications and services you may need in order to run a business. 

This app prides itself on helping businesses “save money and countless hours of development,” giving them easy access to all the business tools they need in one platform.

Some of the top features offered by OpenStudio are necessary in order to run a business, but haven’t necessarily been rolled into one package.

OpenStudio offers the following features: 

  • Administration
  • Cloud & Benefits
  • Data & Records
  • General Services
  • Human Resources
  • Support

This app also offers IT protocol and documents management, permissions and authorization management, and digital signing of documents.

If you’re looking for a tool that will help you centralize the apps, applications, and services you regularly use, OpenStudio is worth checking out.

The best part? Using this tool is completely free as of the time of writing in 2026, without the need for a credit card to register. The website says they may introduce advanced paid plans in the future.

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Business

How to Determine Which Social Network Is Right For Your Business

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social network for business

Often times startups hop on every major social network to look “present,” but fail to keep up with all of their accounts. Sometimes being present online, but failing to be consistent on your profiles is worse than not having a social account at all. Imagine a customer browsing your website, and they decide to hit the “Facebook” icon to like your page so that they can stay updated on your sales. As they are linked to your company’s page- they see posts from 2014. They will start questioning how legit your business is or if your business is still active. You could seriously lose a potential customer! Keeping up to date with a company page is a lot of work, and you can’t afford to be on every single social media platform. You need to understand which network (or networks) fits the best for your business, and focus on that.  

Facebook: The Universal Hub

Let’s start with Facebook. Facebook has over 1 billion monthly users worldwide- and 73% of the US adult population, which means that you can basically reach consumers in every industry. It is a great place to start to test your social media campaigns. Facebook is best for building brand awareness, staying familiar with your current customers, and grabbing the attention of potential customers. To have a Facebook profile, you need to stay committed to posting at least once a day, with high quality content (pictures and videos do a lot better than plain text). Although Facebook does work for B2B businesses, it is where the B2C business truly shines. But, regardless of the industry or the size of your demographics, you will most likely be able to bring exposure to your company and establish a true community around your brand. Facebook is the only social media platform you should be on no matter what field you are in.

Twitter: The Real-Time Conversation

The second most talked about social media network is Twitter. Twitter has 230 million monthly users- and on this platform the users have a higher tendency to follow brands than any other network. Twitter is most popular with young adults ages 18 -29, living in very popular urban areas. Twitter is best for building brand awareness, release breaking news, building relationships with customers and influencers and for handling public complaints (users tend to vent on Twitter). The types of businesses that do best on Twitter are: musicians/influencers, publications, news organizations, marketing companies, and sports related businesses. To have a Twitter profile, you must post a few times a day, and you should be interacting with your industry’s community.

Instagram: The Visual Storyteller

Instagram is becoming one of the fastest growing networks, and brands are getting so creative with their marketing strategies! Instagram has over 500 million monthly users- most are female, younger than 35, living in urban areas. According to Forrester Research- Instagram users were 58 times more likely to engage with brands compared to Facebook and Twitter. Instagram is best building brand awareness, interacting with customers and influencers, staying familiar with existing customers, and grabbing the attention of potential customers. Instagram is usually best for B2C companies, but users are slowly moving from Facebook and Twitter into Instagram so that may change soon for the B2B world. The types of businesses that do best on Instagram are: fashion brands, retailers, Etsy shops, bloggers, home décor brands, active/sports/fitness related. On Instagram, visual storytelling is an art form, so brands need to be willing to post consistent high quality content and able to engage with followers regularly.  

Pinterest: The Inspiration Engine

Another fast growing network is Pinterest. It use to be just for moms looking for recipes, brides looking for wedding décor, and new parents looking for baby advice, but it has evolved into much more. Pinterest has over 110 million monthly users. 73% of users are females between the ages of 18-50. Pinterest is best for driving referral traffic back to your blog, video, or store. Pinterest is best for B2C businesses whose niche is: cooking, arts and crafts, clothing/fashion, baby items, home décor/design, event décor, or gift items. This is a goldmine for creative industries as you can communicate directly to the customer. Since users are constantly “repining,” you may receive free marketing from fans that repin your image to their followers. To have a business Pinterest profile, you must be ready to update it every time you post a blog, throw an event, or have a new item in stock. People want easy, digestible content like infographics, quotes, blog title graphics, close ups of décor, outfit ideas, etc. Make sure to title your picture appropriately, write a relevant description that has relevant keywords, and link it back to your website.

LinkedIn: The Professional Network

LinkedIn is the only social network that is specifically for B2B companies. It was designed for educated professionals looking to advance their careers and stay well connected within their industries. LinkedIn has over 106 million monthly users, both male and female ranging in ages 25-64. Most users have a bachelor’s degree or higher. LinkedIn is best if business development is a core focus. It is a great tool to build brand awareness, promote career opportunities, and educate potential customers on your products and services. To have a LinkedIn company page, you must be ready to update it a few times a week sharing company updates, content that relates to your industry, and interact with industry related groups. Unlike most social media networks, LinkedIn is the place where everything you communicate should be professional.

The Verdict: Where Should You Start?

To determine which social network(s) is right for your business, finish this sentence: “My target audience is on _________.” The next step is getting started on the one or two best options. Once you get the hang of it and create a community of followers, you can move on to adding another social media platform to your list. Whatever you choose, just be sure to be consistent in posting high quality content. You NEED to be active on social media if you want to have a successful business.  The beauty of social media is that it is FREE marketing. It may take a few months of dedication of working on your profile, gaining followers and building your engagement. But if you apply the right tactics, overtime you will see an increase in awareness of your brand and interest in your product or services.

And for other articles, read more here at Owner’s Mag!

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