Managing multiple accounts in online advertising is a tedious task for marketers. Their job entails endless researching, designing, and analyzing. Fortunately, advertising tools are now available for marketers to make their jobs manageable. This article will feature ten dependable advertising tools you can use for running online marketing campaigns.
Things You Should Know Before Choosing An Advertising Tool
Before we go into detail with the top ten best tools for advertising, it’s necessary to know the features that make them the most preferred choices. Below are the fundamental aspects you should consider before selecting a tool or software.
While some businesses may need an advertising tool that consolidates various applications, others may need a tool that supports their content marketing strategies. Understanding your business and choosing the appropriate tools help you to achieve your goals and strategy.
Working within your budget ensures that you stay focused on your goals. It helps you monitor your income and make intelligent decisions on what you can achieve. For instance, if you are a small business looking for content marketing ideas, you choose tools with affordable pricing and those that allow for upgrades as you expand. The free trials are the best options for small businesses and those trying specific functions.
- Customer Support
It’s common to encounter bugs with online tools. In this case, your solution is connecting with a support team in the shortest possible time. If your service provider offers a round-the-clock customer support service, you’ll recover with almost zero adverse effects on your online advertising campaigns.
Here are the top ten advertising tools businesses can avail themselves in 2022:
Adroll offers an all-in-one solution for running display, social, and email ads necessary to grow your brand. The tool grants access to hundreds of platforms to keep you aware of your remarketing plans. Generally, you can use the data to personalize your emails and ads to attract high-converting audiences. The AI-driven suggestions also allow you to build a brand that customers will look forward to.
Sometimes, you’ll need to run a survey to understand the demographic profile of your diverse audience or to gather feedback from your marketing efforts. SurveyMonkey is the best tool for collecting data to help you make an informed decision.
Likewise, it can enable you to collect the information you need in the shortest time. That’s why SurveyMonkey is helpful for organizations interested in getting feedback from their marketing campaigns.
Sendible has been supporting agencies managing multiple social media profiles. The software is built around collaboration and automates almost everything, making communication between teams more accessible. Additionally, Sendible has the “send for approval” feature for content that requires verification before posting.
Customer relationship management (CRM) is another exciting feature of Sendible. Sendible also tracks your hashtags and keywords on Twitter and sends automatic retweets and replies with links or content related to the customers’ content.
If you are looking for a more efficient way of publishing content on social media platforms, Buffer is the best tool to adopt. It offers a one-place solution for publishing, scheduling, and managing social media posts and pages. This function promotes better management and engagement on all your social media channels.
Hubspot is a tool for creating responsive content strategies wherein you can determine trending topics that help you improve your search engine rankings. Even more surprising is how the company considers the needs of online businesses. In fact, HubSpot is considered the number one CRM platform for growing businesses.
MailChimp mail marketing allows small and big organizations to conveniently manage their email messaging campaigns. Its AI-enabled features and competitive pricing enable you to create and manage ad marketing initiatives. In addition, it supports sending personalized email messages for your pay-per-click (PPC) marketing strategies.
Marketo is an advertising tool that lets you build and strengthen business collaborations. It delivers excellent results by keeping customers engaged from when they interact with your brand until conversion.
Similarly, Marketo helps you leverage sales by tracking customer behavior across your platforms. It’s an advertising tool focusing on automation practices that attract the right customers and scale your marketing campaigns.
Vimeo, an ad-free site, allows people to create, manage, and share high-quality videos. It offers a platform to share professional videos that help you stand out. The analytics features that help you understand your videos’ performance are even more critical. The top three services of Vimeo include video marketing, employee communication, and video monetization.
LiveChat enables efficient and real-time communication on your website. The tool encourages potential customers to raise their concerns about your business and receive immediate responses. LiveChat helps attract more leads and convert more visitors because of its proactive approach to brand communications. The firm promises the shortest path to sales can be done through the following steps:
- Drive awareness and interest
- Collect and categorize leads
- Focus on opportunities.
- Close the sale
10. Google Analytics
If you aren’t using Google Analytics, you are missing out on competitor data that you can use to improve your rank in the SERPs. With this Google functionality, you can monitor landing pages, keywords, or content competitors use to land in the top spots in the search results. More importantly, Google Analytics allows you to pick search categories. You can categorize audiences based on demographics, locations, and interests.
To scale up your digital marketing efforts in 2022, you should choose tools that improve performance on various channels. Social media, website, and survey endeavors should benefit your industry tools. In short, go for the advertising tools that help you improve your marketing strategies.
Top 20 Black Friday Gadget Deals
Prepare your shopping list and shop like a pro on the upcoming Black Friday sale. We’ve collected fantastic deals on laptops, tablets, smartphones, smart speakers, and streaming sticks for a worry-free shopping experience. Make sure to bag serious bargains by referring to the top Black Friday gadget deals and buying guides.
Laptop and Chromebooks
1. ASUS – ROG Strix G15 Advantage Edition 15.6″ QHD Gaming Laptop – $600 off
Get this 15.6-inch gaming laptop at $600 lower than the original price of $1,699. This gaming laptop allows you to game like a pro with double-up AMD firepower. ASUS – ROG Strix G15 Advantage Edition has a substantial 16GB memory that enables a smooth gaming experience, efficient photo and video editing applications, and multiple programs and browser tabs all at once.
2. Lenovo IdeaPad Flex 5i -30% off
If you’re looking for a cheap yet powerful 2-in-1 laptop, go for the Lenovo IdeaPad Flex 5i. With a 13-inch FHD touchscreen, this Lenovo Chromebook lets you browse online, stream movies, listen to music, or video chat with friends. You should get a digital pen to maximize the benefits of the hybrid design.
3. Google Pixelbook Go – 15% off
Pixelbook Go is a lightweight Chromebook laptop suitable for people on the go. It lets you stay unplugged for up to 12 hours, so you don’t worry about carrying a charger every time. Aside from weighing less than 2 pounds, it is only 13 millimeters thin with an easy-to-grip design making it easier to move around.
4. Echo Dot (3rd Gen) – $20 off
Amazon Echo Dot 3rd Gem is available at a discounted price of $19.99. This compact smart speaker has better speaker quality than Echo Dot Gen 2. Pair it with a second Echo Dot to achieve stereo sound.
5. Echo Show 5 (2nd Gen) – $20 off
Avail big discount on the newer version of Echo Show 5. Add Alexa to your bedside with a routine that turns compatible lights on gradually. Or wake up to daily news updates, weather forecasts, and your favorite music.
6. Echo (4th Gen) – $40 off
Create a smart home hub with Amazon’s Echo 4th Gen with a built-in hub, voice control compatible lights, sensors, and locks. It is made affordable at only $59.99 on Amazon.
7. Fire TV Stick 4K – $12 off
Here’s another best-selling gadget from Amazon, The Fire TV Stick 4K is perfect for 4K, Dolby Vision, and Dolby Atmos. You can also access streaming services, including Netflix, Hulu, Disney+, and Apple TV+. In addition, Alexa’s voice control makes it easy to use.
8. Blink camera and Echo Show bundle – save $184!
This affordable bundle pairs three Blink Outdoor cameras with the Echo Show 5 (2nd gen). The set will enable you to set up a security system at home. Enjoy big saving with this bundle costing only $334.
9. Apple Watch Series 5 – save $290
The 40mm Apple Watch Series 5 with GPS and cellular has a stainless steel case with a matching Milanese Loop. The best feature of this smartwatch is that you don’t have to raise your wrist or tap to see the time or essential information. With the Always-On Retina display, your watch face is always visible.
10. Apple Watch Nike Series 5 – save $120
Here’s the Nike edition of the Apple Watch Series 5 with the 40mm version with cellular connectivity. With this Apple Watch and Nike collaboration, you can track your workouts and listen to Audio Guided Runs with the Nike Run Club app.
11. OnePlus 9 Pro – $170 off
The OnePlus 9 5G smartphone is just $449 right now. Enjoy a Hasselblad camera, beautiful design, and 120 Hz display for less. Upgrade to the OnePlus 9 5G smartphone for better pictures and a more responsive screen. Likewise, the powerful Snapdragon 888 CPU and next-gen RAM keep you efficient.
12. Samsung Galaxy Z Fold 3 – 33% off
Samsung’s big folding phone has ultimate versatility and a huge internal display. Get the 256GB model at a discounted price of $1199.99 on Amazon.
13. Kindle Oasis – save $75
The Kindle Oasis is Amazon’s best e-reader with illumination, waterproofing, and a slim, premium design. It’s now down to $174.99.
14. New Kindle Paperwhite – save $35
The latest Kindle Paperwhite model was only released a few months ago and now offers its first discount. This is an excellent e-reader gadget with illumination and a larger 6.8 display. It’s currently only $104.99.
15. Amazon Fire HD 10 – $75 off
Apple’s biggest and best tablet was refreshed in 2021, and the Fire HD 10 is an excellent choice for watching TV and movies. This massive 50% reduction makes it a great Black Friday option, down to just $74.99.
16. Samsung QN90A – $450 off
The latest Samsung QLED technology offers this smart TV a stunning 4K HDR delivery. There’s even Alexa built into this 2021 model. Discounts across all sizes, with the 55in at $1,347.99 – a 25% discount.
17. Samsung – 75″ Class TU690T Series LED 4K UHD Smart TV – $270 off
The Samsung 75″ Class TU690T Series elevates your content at a great price with 4K UHD upscaling and more. The Samsung 75″ Class TU690T Series 4K UHD smart TV upscales everything you watch to 4K resolution. Moreover, this HDR TV displays various colors and intricate details.
18. 1MORE Colorbuds 2 Noise-Canceling Wireless Earbuds – $20 off
The Colorbuds 2 are newer and heavier than their predecessors, but they’re still great. The second-generation pair has better microphones than the original version. Thanks to this discount, they’re cheaper as well.
19. Sony WH-1000XM4 -29% off
There’s a healthy 29% saving on these award-winning headphones on Amazon. They offer industry-leading noise cancellation and exceptional performance – they are the best headphones to be seen in the market.
20. Bose QC 45 – $50 off
The latest QuietComfort headphones from Bose, the QC 45, have a discount bringing them down to their lowest price on Amazon – now priced at $279.
Make the most of holiday shopping by using the top Black Friday gadget deals as your reference. Stay tuned for more features on deals and discounts happening this year. Happy shopping!
Top Black Friday Tech Deals in 2022 You Should Watch Out For
Touted as the biggest retail sale in the United States, Black Friday is indeed a big deal. Take advantage of it with the following Black Friday tech deals.
1. Amazon Eero Pro 6E Mesh WiFi System
This whole-home WiFi coverage system from Amazon is fast and reliable. The Eero Pro 6E mesh WiFi system lets you enjoy rapid data transfer speeds, regardless of where you are in your house. With it, you can go from sluggish connection to fast and strong in seconds. At just around $699, it’s a gift that keeps on giving.
2. HP OMEN Gaming Laptop
For the avid gamer, this gaming laptop, the HP OMEN 16, is a deal worth waiting for. It features a 16.1-inch diagonal display, high-performing processors, and excellent graphics. It comes with the Intel Core i7-12700H processor, Bang & Olufsen speakers, and an HP Wide Vision 720p HD camera. You can get this at around $1,479.99 at Best Buy.
3. Apple AirPods Pro (2nd Generation) Wireless Earbuds
The second-generation Apple AirPods Pro offers twice the active noise cancellation and spatial audio and head tracking capabilities. It will let you enjoy 6 hours of listening and 4.5 hours of talk time with a single charge. Its Adaptive Transparency feature allows outside sounds while reducing the loud noises around you. With a price tag that starts at $249, it’s a steal.
4. Ring Video Doorbell (Satin Nickel) bundle with Echo Show 5 (2nd Gen)
This video doorbell from Ring lets you see, hear, and speak to your visitors from anywhere. The Video Doorbell with Echo Show 5 bundle includes the Video Doorbell and an Echo Show 5 (2nd Generation), all for an affordable price of around $184.98. Its 5.5″ smart display screen gives you vivid visuals and crisp, full sounds.
5. Soundcore Life Q20 Wireless Over Ear Bluetooth Headphones
Immerse yourself in the music you love with the Soundcore Life Q20 Wireless Over Ear Bluetooth Headphones. It features active noise canceling, hi-res audio, all optimized by its signature BassUp technology. It has four microphones, memory foam earcups, and a long life of up to 40 hours of playtime on a single charge. Priced at $47.99 from its previous $59.99.
6. Google Pixel 7 Pro
Get Pixel’s newest offering, the Google Pixel 7 Pro, at Verizon for a special Black Friday tech deal. You can get discounted deals with their select trade-in and 5G Unlimited plans. You can also enjoy $200 off when you switch. This phone uses AI’s power, making it faster, more efficient, and more secure.
7. Roku Streaming Stick 4K
From its original price of $49.99, you can now get the Roku Streaming Stick 4K for just $24.99. It gives you two times the speed and long-range WiFi for faster and more powerful viewing experiences. Watch movies all you want in dazzling 4K, Dolby Vision®, and HDR10+ pictures without the need for cable service.
8. Fitbit Sense 2 Advanced Health and Fitness Smartwatch
Live a healthier life just by wearing a watch. The Fitbit Sense 2 Advanced Health and Fitness Smartwatch lets you manage stress and monitor a number of health metrics. It alerts you of calls and text messages and measures and improves the quality of your sleep, among many other unique features.
9. Amazon Echo Auto (1st gen)
If you’re looking to take Alexa to your car, this is the perfect gadget. The Amazon Echo Auto is a first-generation device that plays through your car’s speakers through the auxiliary input or your smartphone’s Bluetooth connection. Its far-field technology lets you enjoy music over external noise. You can get a good Black Friday deal by trading with 25% off.
10. ASUS – 14″ Chromebook
Save $80.01 when you buy the ASUS – 14″ Chromebook from Best Buy. You can get it at a discounted price of $218.99 from its previous $299.00. This laptop features the Intel Celeron N3350 processor, 4GB memory, and Intel HD Graphics 5000 card. In addition, you’ll get a free 6-month security software when you purchase now through Dec 31, 2022.
11. LG C2 Series 55-Inch Class OLED evo Gallery Edition Smart TV
Black Friday is the best time to get yourself a brand-new TV. The LG C2 Series 55-Inch Class OLED evo Gallery Edition Smart TV from Amazon is one of the sweetest deals you can find. From the regular price of $1,799.99, you can now get this for $1,296.99!
12. SAMSUNG Galaxy Tab A7 Lite 8.7″ 32GB WiFi Android Tablet
For Android users, this Samsung Galaxy Tab A7 Lite from Amazon is an excellent Black Friday deal. You can get it at 32% off at an affordable price of $109. It features a compact 8.7″ screen, a slim design, and a strong metal frame to entertain you wherever you go.
13. Powerbeats Pro True Wireless Bluetooth Earphones
Get high-performance sound tripping with Powerbeats Pro True Wireless Bluetooth Earphones from Target’s Black Friday tech deals. Enjoy up to 9 hours of listening time with its adjustable secure-fit ear hooks. Its regular price is pegged at $250, but the holiday deals let you snag it at just $180.
14. Inspiron 15 Laptop
Don’t miss out on the holiday deals from Dell with the Inspiron 15 laptop. You can save up to $80 with its $249.99 price tag from its regular price of $329.99 with free shipping. This 15.6-inch laptop with Intel® N series processor has good looks blending well with impressive features.
15. Razer Huntsman Elite Gaming Keyboard
Get 50% off when you buy the Razer Huntsman Elite Gaming Keyboard from Amazon. You can get it for $99.99 from its regular price of $199.99. Its linear optical switch technology gives you a light and responsive typing experience. Its Razer Chroma feature allows full synchronization with the most popular games.
These Black Friday tech deals for 2022 are definitely worth looking out for. Take note that prices and deals can change without prior notice. You may need to check out the websites to ensure you’re getting the best deals possible. And for other Black Friday deals, check out more here at Owner’s Mag!
Top Black Friday Software Deals
Black Friday is just around the corner, and shoppers are eyeing their favorites to get the best deals. For tech freaks, these 15 top Black Friday software deals might be the best they’ll ever get. So let’s get to it, so you can grab it before the deal expires.
If you’re a video editor or want to hone your video editing skills, this Wondershare software is a must-have! Wondershare is a Chinese software development company that lets you create videos, diagrams, graphics, PDF solutions, and more. Wondershare aims to offer users a significant discount this year to assist them in video editing. Grab up to 50 percent off on all Wondershare Black Friday items.
If you’re looking for a software program that can create beautiful graphics with text for your branding and marketing collateral, Affinity is the key. You can combine images, text, and graphics and make the desired layout for your design. Other things you can do on Affinity are creating logos, UI designs, website mockups, social media templates, retouch images, concept art, icons, and more. For this year’s Black Friday deal, save up to 30 percent on Affinity Photo Designer for iPad, Windows PC, and Mac.
This is the all-in-one platform to unleash your creativity. Adobe Creative Cloud is the software to use if you’re a photographer, illustrator, or graphic designer. This program can touch up photographs, create illustrations, edit videos, and make beautiful graphic designs. The brand offers 40 percent off on all apps until November 25th.
If you want a software program focused on photography, don’t miss grabbing the deal on the Adobe Photographers program. This is the ultimate tool for a photographer who needs an assistant in editing pictures. Some of the tools you’ll enjoy are Lightroom, Lightroom Classic, Photoshop, and Portfolio. You’ll get 20 percent off on all photography plans this season.
Graphic design is crucial in branding and marketing. Whether an entrepreneur or an aspiring graphic designer, you’ll need a software program to help you create stunning designs. VistaCreate is perfect for your visual content as it’s straightforward to use. Its drag-and-drop feature allows neophytes to create high-quality and professional-looking images that will surely grab attention. You can also choose from over 70,000 templates, which you can quickly customize. The promo runs from November 21st until December 4th, letting you grab 50 percent off on the VistaCreate Pro.
Social media managers will be ecstatic to know that NapoleonCat is on sale this Black Friday. This platform is your ultimate social media management tool that lets you save time, manage workflows, and improve customer experience. You can automate repetitive customers, manage all social media interactions, monitor content performance, and manage your team’s published content. Get 50 percent off on the annual plan with no promo code needed.
This is one of the best tools to use if you’re looking for a platform to manage emails, marketing, sales, support, and customers. EngageBay lets you automate emails, and your marketing campaigns, generate leads, build landing pages, and offer excellent support. Plus, you can also utilize the live chat feature from EngageBay. This is perfect for startups and growing companies. So if you want this offer, grab the 40 percent off lifetime for all new signups.
If you’re on the verge of establishing your company and don’t have a website yet, subscribe to Pixpa. This is an all-in-one website builder that doesn’t require programming or coding experience. You can create beautiful and professional websites with a blog, a built-in online store, and client galleries. The platform is highly versatile and perfect for small business owners and content creators. Use the code BLFPIXPA50 to get 50 percent off on all annual plans.
Sender is a software program to rely on to boost communication with prospects and customers. This platform helps you automate workflows, choose from a massive template library, follow up campaigns, nurture leads, help with deliverability, and more. You can also integrate Sender with eCommerce platforms, CMS platforms, or CRMs. Sender offers one of the top Black Friday software deals, with 20 percent off on all plans using the code FRIDAY.
Ecommerce store owners will be delighted to know that Table Rate Shipping offers 60 percent off on its platform this Black Friday. This is the ultimate tool to use to provide a seamless customer experience. It lets you gain complete control over your store’s shipping and rates.
If you’re looking for a tool that helps you with lead generation, CallPage is the name you can rely on. Once installed on a website, it lets you order instant phone contact in more or less 28 seconds. This helps you increase leads from your website by up to 120 percent. The CallPage Black Friday deal offers a 45 percent discount good for a year of subscription. Enter the promo code BLACKFRIDAY2022.
Over 25,000 content creators made more than $25 million by monetizing their knowledge. FreshLearn is the most suitable tool if you’re looking for an advanced and affordable creator for commerce platforms. Promote and sell your digital products and send your newsletters directly to prospects on their website. Grab FreshLearn’s 50 percent off on all annual plans.
13. Microsoft Office
Everyone worldwide has probably used Microsoft Office for their documents, sheets, and presentations. Microsoft Office lets you write blogs in Word, record information in Excel, and present data on PowerPoint. You can enjoy Microsoft’s Black Friday offer, a 50-dollar discount on all MS Office tools.
Instead of hiring professional logo designers, you can DIY your logo using the Turbologo software. This tool makes your logo stand out by constructing professional-looking and high-quality logos. This online logo maker lets you enjoy a 75 percent discount on all products from November 22nd to 29th using the black2021 code.
Envato is the ultimate online community for creators and creatives. It offers various tools for designers and creatives to make their design assets. But one of Envato’s most notable products is Placeit, a tool that lets you create logos, business cards, social media designs, and branding packages. Get 50 percent off on annual subscriptions and 10 percent on monthly subscriptions.