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7 Tips to Make Your Small Business to Succeed Online

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You’re now an online business owner, congratulations! Now what? Every business owner wishes that a steady stream of traffic will begin parading in and out of their website. However, the sad reality is that maintaining a steady flow of business right after you open your doors can be challenging. Aside from competition from other businesses, small businesses do not have the luxury of deep funding.

The good news is that there are ways to make sure your small business succeeds online. Check out our tips.

Don’t Overlook The Target Market

Your products and services should be tailor made for your target audience. This is crucial for small businesses because you can’t expect to slay big businesses on your first year online or even in your physical location. Without knowing who your target market is or if your audience exists, you can’t realistically expect your business to succeed.

Knowing who your target market is will give you clear focus as to your purpose, marketing tactics, web design, SEO and many more. Adopting a general approach is no longer feasible because if you plan to court potential customers you need to know their age, gender, lifestyle and the like. Catering to every possible niche is a good path to failure. Knowing who your target market is will tell you who your product is made for, why they need it and why they should buy it from you.

Make Customers Your First Priority

There’s no point in running a business if you don’t have customers. They keep you in business therefore they should be your priority. Considering the importance of your customers in all stages of marketing can help your business ensure greater consumer satisfaction and encourage long-term relationships and repeat purchase.

Aside from keeping your company afloat, customers can also help you improve your products and services by providing feedback and suggestions. They are a valuable asset when you want to compare your services with your competitor. They can tell you where you can improve so that you can serve them better and even attract new customers.

Don’t Do It Alone

You don’t have to do it all alone even if you’re a small business. Great businessmen succeed because they listen to the advice of the experts. When you run a business, you aren’t expected to know everything. All of us have our own specialties and approaching people who are experts in fields that you need help shows maturity on your part and can help your business tremendously.

Advisors are not only good for advice; they are also good for bouncing ideas with. They can help inspect what you’re doing, push you towards success and even hold you accountable for what you have committed to do. Remember this is not about you, it’s about the business.

Delegate

Nobody is expecting you to do everything in your business. This is what employees are for, so delegate tasks and avoid micromanaging them. Remember that you hired certain employees to do a job, therefore you should leave them to do it. All you have to do is to supervise them, trust in their training and watch your employees shine as they soar with you and take your business to new heights.

This is why you need to choose employees carefully. There are people that only see their jobs as a means to an end, to put meals on the table or to pay bills. These are the kinds of people you want to avoid. Try to pick somebody who shares your vision and somebody who is willing to work hard for you. To find these people you need to take your time during the hiring process. Rushing will leave you with flighty unmotivated employees and make you miss opportunities to hire people you can depend on.

Don’t Stop Learning

Online businesses are there to make shopping easier for consumers. If you have an online business but don’t have enough knowledge on how to leverage it to its maximum potential, then learn. This is not only with regards to running a business online. If you feel that you need more skills and training to make you a good businessman or leader then take the opportunity. Being knowledgeable is like arming yourself with information that can help your business succeed online.

Write Down Your Plan

It doesn’t have to be a novel, a few pages will do. Businesses need to have a written plan as to its goals, strategies, financing, sales and marketing plan and objectives. Remember that without a plan, it’s just a dream. A plan will can serve as a roadmap to where you want to go and keep you focused.

Now that you have a plan, don’t marry it. A good general knows that even the best plans can sometimes backfire. Be flexible. Confront and then conquer.

Financing

Business can be unpredictable which is why you need lots of money. Even if you make good money, you’re still going to need more at some point to meet demands, upgrade, buy new equipment, etc. seeking out investors is always a good way to keep your online business dreams afloat. Equity crowdfunding is a good money source for small online business.

Small business owners must do things differently in order to survive the business world. New strategies are always required and businessmen need to be fluid and adaptable in order to run their business and cater to clients properly.

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Business

Using Live Video To Double Your Business

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live video

Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

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Business

Why Quality Is Better Than Quantity In Design

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design quality over quantity

We have all been taught that quality is always better than quantity. This is true even in design. Quality is better than quantity in a web design, because a well designed website is thought out and capable of capturing your target audience. While it is true that there is competition when it comes to web design, there are still many designers and companies that prefer their designs to be tailor-made for their company rather than a 1-size-fits-all type of website. Here are reasons why you should always go for quality rather than quantity.

Quality Means Better Work

Let’s stick to the example of quality web design. When you go to the internet and search for products, you usually go through several sites before settling on a page that catches your attention. But, before you decide to stick to that page, you’ve probably browsed through 3 or 4 websites. You might try asking yourself why you left those pages. Some of the most common answers include: slow loading time, unfriendly web design or uninformative product descriptions. All these reasons point towards sloppy workmanship on the part of the website developer. This could mean that the company is hiring inexperienced talent due to an overload in projects or poor supervising. Either way, this does not bode well for the reputation of your company, because it makes you look sloppy too.

Quality takes work. Designers and craftsmen alike need to consider many different factors so that they can make a product attractive to the target market. If your website looks like a cookie cutter website, it makes you look unoriginal and common. It might make customers think you stole website ideas from your rivals, because your website looks like theirs. This could translate to a loss in trust and a drop in reputation for your company.

Quality designs, on the other hand, means that thought was given to the design and development of the product. Designers studied what the customers wanted, what they need, and find ways to make the product unique to entice customers to them come back. All of these take time, but they have a better potential of paying off in the future. Designers and craftsmen need to consider everything from materials to the cost of time and materials ensure that the product is of good quality.

Quality Means Getting Noticed

There are over billions of different products available in the internet and in real-life. If you have a product you might want to launch it immediately to get a chunk of the market. Earlier is always better, so that you can reach more customers, right? This might be right, but in order to launch immediately, you might be tempted to go for something cheap with poor craftsmanship to ensure that your products are launched at the shortest possible date.

But, there is a price to your hastiness. Cheap and poor quality products are very common. They look like carbon copies of each other and break easily. The only difference in some of them is the price or the color of the product. You don’t want to be lumped together with companies like these

Quality Products Mean Better Reputation

In the end, the reputation of your company hangs in the quality of your product. If you want to be a trusted name in your industry, you want a quality product. If you produce quality, people will see your product and company as industry leaders, and there is no price you can pay for this kind of reputation. Yes, it might mean that your product is more expensive than others, but at least you know you are providing good quality products that provide value to your customers.

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Business

Turning Stress Into Productivity

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productive stress

There isn’t a person in the planet that can hide from stress. Stress happens whether we like it or not, and it can have a huge impact on your work, relationships, and feelings. Being stressed at work is normal. However, when it begins to impact your productivity or co-workers, stress can become an even bigger problem. The good news is that there are studies that show when stress is managed correctly, it can have a positive impact on productivity and performance. Here are some ways to turn stress into productivity.

Recognize Stress

Stress is unavoidable and worrying about the cause of your stress will do nothing to alleviate it. When a person is stressed, he or she feels anxious. There is tension in the body and the heart is racing. This means that stress is a feeling. Being stressed could be an indication of how you feel towards a project. How much stress you feel is directly co-related to the importance of the job or task. Once a person recognizes that he or she is worrying about a project they can respond to it in a rational way.

Reframe It

Rather than worrying about your project and being stressed about it, don’t see it as a threat but a challenge you need to conquer. Once you reset your brain from the negative to the positive, your body responds in a more favorable way. When our brain is stressed, it triggers a flight or fight response. To avoid this, you need to think of stress, not as something negative, but as something challenging you need to overcome. This way your brain will be conditioned to become active rather than paralyzed.

Control

What is the use of stressing over something you cannot control it? Too many people spend too much time feeling bad towards things they cannot change or control. When faced with worry or anxiety, positive psychology expert Shawn Achor suggests the Island Experiment. On a piece of paper, write down all your stresses and draw two circles. In one circle, put all things you can control and on the other things you can’t. Ignore the second island and focus on taking action on the things you can control.

Don’t Get Overwhelmed

One of the reasons why we get stressed at work is the fear of letting our co-workers down when we make mistakes or miss deadlines. One of the reasons for this is being overwhelmed with tasks. You don’t have to go at it by yourself. One of the best ways to handle stress positively and turn it into productivity is by asking help from others. You might have a co-worker that is an expert on the job you have been assigned or an officemate that is already finished with his tasks. Asking for help when you need it will help you stay on track at work while being productive and keeping stress at bay.

Stay Organized

You might not realize it, but you might not be stressing over the right things. If you are unorganized at work or have too many jobs at once, you might be worried because you don’t know how to prioritize your assignments. To keep yourself from becoming stressed due to lack of workflow, organize tasks from important to can-wait. This will help you focus on which jobs are the most urgent to the least important. Once you have tackled the important jobs, the smaller jobs can be handled easily and prevent you from becoming stressed while at your desk.

Stress can ruin your life, but only if you allow it to. Since stress is inevitable, the best way to tackle it is to keep a positive attitude and keeping things in perspective. If you continue to tackle things you can control and stay organized you can beat stress so that you remain positive and productive at work.

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