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Top 10 Email Marketing Software for Your Business

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email

Despite the rise of video marketing over the years, one marketing strategy is still going strong– email. According to Campaign Monitor, more than 60% of small businesses use email to communicate with their target audience and customers. And if you want to give this marketing strategy a try, you need reliable email marketing software. We list the top 10 email marketing software your small business should use.

1. Sendinblue

sendinblue website

Most email marketing software applications these days have an all-in-one marketing solution, and an example of an all-in-one marketing platform like this is Sendinblue. You can design emails on their platform using their drag-and-drop features. But if you’re no designer, don’t fret! You can use templates to create email newsletters. Aside from that, you can personalize their emails by adding your subscribers’ names. Plus, you can also segment emails or A/B test emails to different groups. 

No wonder Sendinblue is one of the best email marketing software applications on the market.

Pricing:

Free

Lite – $25/mo to $65/mo

Premium – $65/mo to $599/mo

Enterprise – Contact sales

2. MailChimp

mailchimp website

This top 10 email marketing software list won’t be complete without mentioning MailChimp. After all, MailChimp is one of the original email marketing software platforms. And even though they have been there for a long time, MailChimp’s pricing remains affordable for small businesses. But MailChimp is no longer just an email marketing software application since it expanded its list of features in the last few years. Here’s what to expect when you’re subscribed to MailChimp for your email marketing strategy:

  • Drag-and-drop email builder
  • Email templates
  • Content optimizer
  • Customer journey builder
  • Analytics and reports

Pricing

Essentials: Starts at $11/mo, for 500 contacts

Standard: Starts at $17/mo, for 500 contacts

Premium: Starts at $200/mo, for 500 contacts

3. MailerLite

mailerlite website

MailerLite is another email marketing software to consider if you want to get more out of this strategy. Like other services on this list, MailerLite is packed with features to ensure that you will get leads, nurture them through email marketing, and convert them into customers. MailerLite is perfect for eCommerce businesses especially, because they have tools you can integrate into Shopify and WooCommerce. And here are the other amazing features of the software:

  • Workflow automation
  • Segment campaigns
  • Manage campaigns and subscribers
  • Improve campaigns through reports and A/B testing

Pricing

Free

Growing Business: $10/mo

Advanced: $21/mo

Enterprise: Contact Sales

4. Omnisend

omnisend website

Here’s another email marketing software for eCommerce businesses. Omnisend will help you increase sales through campaigns and automated workflows as well. They make it easy and simple for you to create beautiful email designs to send to subscribers.

Plus, creating promotional emails through their drag-and-drop builder and content blocks is faster. In addition, you can also segment emails and optimize them through A/B testing and boosters. And if you want to improve your email marketing efforts, Omnisend lets you access reports and insights too.

Pricing

Free

Standard: $16/mo

Pro: $59/mo

5. ConvertKit

convertkit website

ConvertKit ensures that your emails don’t get filtered, and your subscribers will read every email you send them. They make it so through their amazing email templates and styling options.

Similar to other email marketing software applications here, you can integrate your email marketing efforts with other strategies like building a landing page or sign-up forms. Plus, you can also segment your subscribers and automate your email funnel. And if you want to improve your campaigns, ConvertKit presents you with data. 

And if you’re a creator, ConvertKit is the BEST email marketing software for you.

Pricing

Free: Up to 1,000 subscribers

Creator: Starting at $9/mo

Creator Pro: Starting at $25/mo

6. Campaign Monitor

campaign monitor website

If you want to combine email marketing with your SMS marketing efforts, Campaign Monitor is your best option. Of course, like the others on this list, you can design your emails through their drag-and-drop builder and email templates, personalize emails, and create customer journeys.

Aside from those, one feature that helps Campaign Monitor to stand out from the rest is its Link Review. Before sending your email newsletter, Campaign Monitor will check if there are any dead links. 

Pricing

Basic: Starting at $9/mo

Unlimited: Starting at $29/mo

Premier: Starting at $149/mo

7. EmailOctopus

emailoctopus website

If you want customized email designs, EmailOctopus helps you create designs from scratch. Aside from that, you will also find the exact features in any email marketing software, such as landing page creation and data analysis. In addition to that, you can connect EmailOctopus with other apps, such as Shopify, Squarespace, and Gravity Forms.

Pricing

Starter: Free

Pro: Starting at $8/mo (500 subscribers, 10,000 emails)

8. Constant Contact

constant contact website

Constant Contact simplifies its features into three categories, do, reach, and engage. With “do”, businesses can create email templates, manage their customer list, automate emails, and know how to improve their campaigns through data.

For reach, you can integrate your email marketing campaigns with Google and social media ads, landing pages, and sign-up forms.

And finally, for engage, you can engage with your target audience by publishing social media posts and surveys or polls.

Pricing

Core: Starting at $9.99/mo

Plus: Starting at $45/mo

9. Hubspot Email Marketing

hubspot email marketing website

The reason many love Hubspot is they offer free tools for marketers. That’s the case for their email marketing software. Marketers can use them for free and get access to amazing features, such as a built-in email design editor, personalization, and A/B testing.

Hubspot recommends that you also use their CRM to get more out of your email marketing strategy. But if you need to level up your email marketing efforts, you can subscribe to Hubspot’s Marketing Hub. This gives you access to other marketing features.

Free

Starter: Starting at $50/mo

Professional: Starting at $890/mo

Enterprise: Starting at $3,600/mo

10. MooSend

moosend website

If your business is part of these industries: eCommerce, travel, publishers, SaaS, and agencies, MooSend is the best option for you. You can rely on MooSend to have the basic features of any email marketing software, such as automated workflows, design, and personalization. Aside from their regular pricing tiers, you can also buy email credits from MooSend if you want to send more newsletters or campaigns to more subscribers. The cost of email credits starts at $350.

Pricing

Free Trial (30 days)

Pro: Starting at $9/mo

Enterprise: Contact Sales

Key Thoughts

These software applications have become the most trusted names in email marketing. Not only that, but they are also beginner-friendly software applications to make it easy for you to create and send emails in minutes!

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Hypage Review: Is It Better than Linktree?

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Hypage: Worth the Hype?

“Link in bio.”

The phrase is so ubiquitous, it’s almost lost its meaning. If you have a public-facing social media presence, you’ve had to think about what link you’ll put in your bio.

Hypage offers a new solution. Like Linktree, it lets you put your socials, your work, and all your other important links in one place. But it also lets you sell merch, subscriptions, and other digital products.

Is this the next big thing for content creators and entrepreneurs? Here’s our Hypage review.

What’s Hypage?

Hypage home page website screenshot

Hypage is a product by Hyax, a broader platform for selling digital products. Hyax itself is part of Rgrowth, a product incubator that also created the giveaway tool Vyper.

But chances are, you don’t care about all that. What can Hypage do for you?

First of all, chill. Second of all, Hypage claims it can cover your bases from all of the following services in one:

  • Linktree—Compile all your links in one place
  • Gumroad—Sell digital content to your fans
  • Patreon—Create your own membership
  • Ko-fi—Accept instant donations
  • Substack—Curate an email list

On top of everything else, Hypage takes zero transaction fees. They’re a subscription-based service, so you pay a simple monthly fee and get to keep whatever you earn from your content.

Hypage pricing

Pricing plans

Anyone can sign up for Hypage for free, but like I said, they make their money off of subscriptions. That means, as the old saying goes, you gotta spend money to make money.

Hypage offers three payment plans:

  • Free – An unlimited free tier that lets you create a fully custom bio link with a hy.page URL.
  • Pro – $19/mo. Allows you to sell products, accept donations, take fan requests, removes Hypage branding.
  • Enterprise – $39/mo. Allows you to sell subscriptions and memberships.

How to sign up for Hypage

Sign-up screen

You can either sign up for Hypage with a free account, or try a free trial of a Pro plan. Either way, your first step is creating a username, email and password.

Once you sign up, you’ll be asked what industry you’re in. The options include ecommerce, SaaS, music, digital marketing, and a few others. For the purpose of this review, I chose blogging.

Projects

Hypage review Projects tab

On the next screen, you’re asked to create a project; on the Pro plan, you can have up to three. Think of each project as a different brand, each with its own URL. Each project also has its own dashboard.

The Hypage dashboard

Hypage dashboard screenshot

The homepage of your dashboard includes a summary of your page’s activity: new people, orders, and revenue. Beyond that, there are sections dedicated to Hypage’s main functions:

  • Your link page
  • Products
  • Membership

As well as sections to keep track of orders, users, and settings.

Setting up your link page

Link pages tab screenshot

Before you get into page design, you’re invited to add as many links as you’d like. With custom icons and unique link settings, you can really add and customize any link you can imagine. You even have the option to embed code, including video.

Hypage review link page design menu

Next, you’re taken to the design tab, where you can fully customize your text, colors, and backgrounds. The layout is stagnant, but in my opinion, it looks more stylish and functional than the default layout for Linktree.

Keep in mind, on a free plan, your page will include Hypage branding. Pro users can eliminate that branding, but you’ll still have to use either a hy.page or links.page URL.

Another unique feature is uploading a custom thumbnail to appear on social media. For sellers, you can also add your own custom terms of service and privacy policy, and choose whether or not to require customers to check them.

Selling products and memberships

Product creation menu

Hypage offers a great deal of free rein for selling products and services. It’s a bit of a cheat, but you could really use this as an ecommerce tool. At the very least, ecommerce companies can easily use this platform to showcase their latest and most popular products.

You can create a description, add images, set an inventory, add digital files and links for deliverables, and choose from a range of pricing options. They seem to emphasize Stripe integration, but you can also set up through PayPal.

Blog design screen

Memberships are where the industry you picked when you signed up comes into play. Since I signed up as a blogger, it orients my membership page as a blog.

The customization options are similar to those of your link page. It’s not nearly as in-depth as a web design tool like WordPress, but it’s fairly in line with other subscription blogging platforms like Medium, Substack, and Patreon.

The layout is slightly different for users in other industries. Still, you basically create separate outlines for the homepage and for each individual post. You can also choose whether each post is paywalled or free.

Final Hypage review: Is it the future?

Hypage review analytics tab screenshot

Let’s return to the question of Hypage vs. Linktree.

Linktree’s Pro plan costs $9/mo, less than half of Hypage’s. For that price, they offer extensive analytics, design options, martech, and yes, monetization tools. You can accept payments and sell ecommerce products directly through Linktree.

Still, Hypage certainly offers a few things that Linktree doesn’t. Most notably, it allows you to create a Patreon-style subscription page embedded in your bio link. The analytics aren’t all that impressive, but this feature certainly sets them apart.

You also have to consider the basic product. As a free, bare-bones bio link service, is Hypage better than Linktree? Honestly, yeah. It’s just well designed, with a great array of custom options.

No, Hypage is not the only place to create a bio link and sell digital products on one site. With its high prices, it’s not likely to shake the table, even though it lets you keep your revenue. Unless you have a huge audience, the cut you take from Substack or Patreon is probably a better deal. 

For marketing, however, it’s always great to cut out excess and try to keep everything in one place. In that regard, and as a more stylish option for simple, free bio links, Hypage does have something to offer.

Final grade: 6/10 🤷

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The 10 Best Task Management Tools for 2023

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Managing a business can take a toll on you if you try to do everything yourself. Good thing there are numerous software available that can make your work easier and faster. Below are the ten best task management tools you can choose from.

What is a task management tool?

Before we get to the list, let’s understand what task management tools are. As its name suggests, a task management software is a digital platform that helps business owners and their teams manage their tasks. They help plan, organize, and prioritize tasks to complete them efficiently and within the specified time frame—just the help you’ll need in handling your business.

The 10 Best Task Management Software 

The following is our list of the best task management tools that will have you ready for 2023.

1. ClickUp

clickup screenshot

From your simple to-do lists to more complex tasks, ClickUp has got you covered. It allows you and your team to manage everything in one place—chat, tasks, documents, and goals. It provides access to a suite of practical and cost-effective productivity tools. It gives high customization capabilities and suitability for small and large businesses in various industries.

ClickUp has a forever free plan but to enjoy many of its amazing features, you may want to subscribe to their premium plans. Pricing starts at $5 per member per month and can go up to $19.

2. ProofHub

proofhub

If your business requires you to have designs and other visual materials, ProofHub is the best task management tool for you. It can help you collaborate with your team members, especially when discussing visual assets. It is easy to use, thanks to its intuitive interface.

ProofHub has two plans you can choose from, the Essential and the Ultimate Control. Pricing starts at $45 and offers a free trial, so you can check out the app without making a considerable commitment.

3. Chanty

chanty screenshot

A team communication and collaboration software, Chanty enables businesses to communicate through instant messaging and voice or video calls. It is a cloud-based collaboration platform that uses AI to help with team communication, project management, and the automation of many tasks. Its unlimited group messaging feature lets you connect and collaborate with other teams.

Chanty has a forever-free plan suitable for businesses with up to 10 members. Alternatively, the business plan lets you do more for only $3 per user per month. 

4. Basecamp

basecamp screenshot

A reasonably priced task management tool, Basecamp has unique features you won’t find in many similar applications. Real-time communication, client access, and automatic check-ins are some of these. You can easily find projects as it has a designated place for file storage and sharing, making it ideal for team collaborations.

Basecamp is affordable. At only $11 per month per user, you can get unlimited use of most of its tools and features. It has two plans you can choose from, the Business and Personal.

5. Bit.ai

bit screenshot

Create, store, organize, and collaborate anywhere you are in the world with Bit.ai. This task management software lets you create project documents, technical documentation, client deliverables, and training guides, among many others. Its simple and intuitive user interface makes it ideal for first-time business owners.

To get started with Bit.ai, you can use their free plan, but you need to subscribe to their Pro or Business plans for additional features. Pricing starts at $9 and goes up to $15 per user per month.

6. nTask

ntask screenshot

Whether you’re managing small or big teams, nTask is an excellent task management tool. Its streamlining features will help you with project planning, financial summary, resource management, and many other tasks. In just a few clicks, you’ll be able to share files and comments, assign tasks, and track time.

This task management tool lets you try it for seven days without the need for a credit card. nTask offers three subscription plans with prices that start at $3 per month for the premium plan.

7. Trello

trello screenshot

Task management is easy with Trello cards, boards, and lists. At a glance, you can easily see your tasks and who’s handling them. It has a very low learning curve which lets your team get into action quickly. It offers many customization options and integrates with various third-party apps.

Like Chanty and ClickUp, Trello has a forever-free plan that you can use. But if you want to upgrade for more features, the three paid plans will suit your needs and budget quite well. Price starts at $5 per month if billed annually. 

8. Wrike

wrike screenshot

Get more done with a user-friendly task management tool such as Wrike. It has a fully-customizable dashboard, interactive Gantt charts, and real-time project reports, among many other vital features. It will give you complete project transparency, real-time updates, and insightful information that bring value to your business.

You can use Wrike for free, but for more features, its premium plans will let you do more. From $9.80 to $24.80 per month, you can manage tasks and many other processes easily and quickly.

9. Monday.com

monday screenshot

One of the most intuitive task management software, Monday.com is excellent for whatever size of business you have. Its straightforward and easily navigable interface lets you see the work ahead with just a glance. Collaborating is made easy as it enables you to upload and share files, tag members, and manage deadlines efficiently.

Monday.com is free to use forever, but a subscription plan is highly recommended to avail of its key features. 

10. Proggio

proggio screenshot

Track your business’ progress in one place with Proggio. Its Kanban board view lets you effectively manage your team’s tasks. It has customizable templates that help organize and manage everyone’s work anywhere they are in the world. 

Proggio has four paid plans that will provide you with more task-managing features. Pricing starts at $250 per month and can go up to $1,500.

Final Thoughts

In today’s competitive markets, businesses must manage project tasks as efficiently as possible. The responsibility to ensure that the team completes all assignments on time becomes effortless when you use a task management tool.

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Top 10 Free and Paid eCommerce Tools for 2023

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Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.

1. Shopify

shopify logo

Type: eCommerce platform

Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools. 

With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.

Pricing:

Starter (social and messaging apps only) – $5/mo

Basic – $29/mo

Shopify – $79/mo

Advanced – $299/mo

2. Veeqo

veeqo logo

Type: Inventory and logistics

Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping. 

You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.

Pricing: Free

3. SurveyMonkey

surveymonkey logo

Type: Survey

One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey

With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.

Pricing:

Team Advantage – $25/user/month

Team Premier – $75/user/month

Enterprise – Contact sales

4. Wave

wave logo

Type: Accounting and Invoicing

Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:

  • Invoicing
  • Payments
  • Accounting
  • Banking
  • Payroll
  • Advisors

With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you. 

Here’s the pricing for their Payments, Payroll, and Advisors features:

Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)

Bank payments: 1%/transaction

Payroll: Tax service states – $40/mo; Self service – $20/mo

Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo

5. Rewind

rewind logo

Type: Data protection

Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there. 

Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.

Pricing:

Starts at $39/mo

6. Zendesk

zendesk logo

Type: Customer service

Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.

Pricing:

  • Suite Team – $49/mo
  • Suite Growth – $79/mo
  • Suite Professional – $99/mo

7. Jungle Scout

jungle scout logo

Type: Marketing

If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.

They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.

Pricing:

Basic – $49/mo

Suite – $69/mo

Professional – $129/mo

8. Copysmith

copysmith logo

Type: SEO/Marketing

Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart. 

With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.

Pricing:

Starter – $19/mo

Professional – $59/mo

Enterprise – Contact Sales

9. MailChimp

mailchimp logo

Type: Marketing

MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.

Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.

Pricing (Marketing platform – Starts at 500 contacts):

Free

Essentials – $11/mo

Standard – $17/mo

Premium – $299/mo

10. Google Analytics

google analytics logo

Type: Analytics

Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics. 

Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.

Pricing: 

Start for Free

These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.

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