Connect with us

Startup Central

Sustainable Marketing Tactics For Startups

Published

on

company marketing

Starting a business is exciting, but also comes with some significant challenges. The success and sustainability of the startup depends on two basic ideas – good product and good marketing. Launching a business is associated with lots of planning, decisions, details and some risks. Determining the target audience and building a strategy to connect with them are vital to the success of a new venture. Sustainable marketing is proving to be a game changer in the present world of business. Sustainable marketing is the concept based on social and environmental sustainability. This kind of marketing strategy tries to meet the demand of the present generation without harming the future. Here are some tips on sustainable marketing tactics for startups.

Identify Your Target Group

Use social media to identify your target audience. You can also research the business strategy of other similar ventures through social media. Read the customers’ responses to their products. Have a close look at the keywords and follower profiles of your competitor company. Try to reach them with some definite objectives to impress them. Focus on spreading the news of your venture and products and how these can affect the environment and community in a positive way. Create excitement about its launch to grab the attention of your target audience.

Unique Marketing Techniques

As a startup, you may not have enough resources and may not be able to take big financial leaps to promote your products or services. However, to get noticed, you can adopt a few innovative ways to do so. Promote your company’s green technology, social relations, and environmental initiatives. You will get a positive response from the media and consumers build an emotional connect with the organizations that provide some social sustainability.

Product and Culture

Create a buzz about the product or service during its pre-launch phase. As the stage is set, people are willing to try it. To hold customer loyalty to your product, you need to build a working relationship with them. Listen to their opinion or feedback about the product. Proactive listening is a powerful online marketing tool and sustainable in the long-run. Participate in the networking events that emphasize on sustainable development. Reach out to people who need the products and let them know how should they use them without harming the ecological balance.

Market for the Right Reasons

Set your short term and long term goals for the startup. A good product needs proper marketing to reach maximum sales targets. So, operations and marketing should go hand in hand. As the product is developed, it should be promoted in the proper light. Marketing only for the sake of marketing is not healthy for long-term goals.

Convert Your Visitors Into Customers

The startup should be committed towards the future generation. Your company website should promote the sustainable marketing strategies adopted by the firm. It leads to the betterment of the relationship between the company and its customers. As you focus on reducing waste or rejecting child-labor in your firm, the e-visitors feel an emotional connect. The transparency and ethical practice of your startup can gain the confidence of your audience, thus increasing the value of your brand.

Business

How To Be More Productive During A Slow Week

Published

on

There’s always something that needs to be done when you’re very busy with work. But what happens when a project is finished and you get a few days before it all starts again? A slowdown in work is normal but it can be boring especially if you’re used to being in the thick of the action at work. During this time you’re probably looking for some things to do just to remain productive. Here are some great ideas to consider if you want to remain productive during a slow week.

Lend A Hand

Other departments or co-workers could be struggling to meet deadlines. Lend a hand to show that you are a team player. Ask if there is anything you can do to help (with your boss’ approval). Aside from staying productive, you could learn something new or get a glimpse of how co-workers or other departments work or function and how it affects your side of the job.

Succession Planning

Have you thought about what happens to your work or teammates should you go up in smoke tomorrow? You should consider this seriously and think about succession planning. You basically take your job description and break it down so that each task is outlined per month. If this document does not exist, create it. It will make your job easier should you leave your job and your boss will thank you for it.

If you have one, update it. It is important to keep your succession plan alive.

Call To Follow-up

When you’re busy, you don’t have a lot of time to spend talking to people on the phone. Now that you have a slow week, it’s time to pick up the phone to catch up with clients, suppliers and stakeholders. Start with small talk because this will gradually become a lengthy discussion when you ask for their thoughts on how things are going. You can also bounce ideas around in order to gain their trust and foster the spirit of teamwork.

Give Yourself An Annual Review

Reflect on your performance this past year and think of ways you can do your job better. Aside from this, you can ask yourself if you’re happy with your career or which direction you want to take it. Thinking about these things can help yourself grow as a person and employee. Bring up these insights during your next evaluation. Supervisors like employees who see the big picture.

Check In With Your Boss

Now that you have time to catch your breath, check in with your boss verbally or through email to update achievements and discuss the next steps. Employees sometimes forget to pass on good news to their superiors or to update on the future direction of projects. Catching your breath during a slow week is a good way to get managers up to speed. Aside from this, checking in with your boss reinforces your capabilities for bigger things in the future.

Slow days at work are rare, which is why doing these kinds of things are important. Focusing on your interests and staying proactive can help advance your career, improve professional knowledge and keep you on top of things.

Continue Reading

Lifestyle

Adventure Assist Travel Journal Is A Must Have For Trips

Published

on

adventure assist

A twist to the classic notebook, Adventure Assist is a modern travel journal perfect for the before and afters of your trip. Mapping out your trip and keeping memories the old school way. Jot down the most important details of the trip as you are planning so you are ready once the time comes. Create a list of things to remember or missions to complete. Be ready for the accomplished feeling you get when you physically cross these things off your list. Keep quotes of silly things that happened along the way. Relive doodles of the funny dog you saw or the breathtaking view from the end of your hike.

The notebook was created by two adventure seekers, Jake Pritchard and April Onebane. Both studied abroad and have a passion for traveling with a purpose. Their mission is to “ better connect travelers to their destinations by inspiring authentic and purposeful travel experiences through streamlining planning and organization.” With that mission in mind, the Adventure Assist notebook was created. A heavy duty notebook with strong covers and thick sheets made to withstand the suitcases, backpacks and adventures it will be a part of.

Broken down into seven section, the notebook helps travelers organize and keep track of the basic necessities when traveling. The sections starts with “packing” and moves onto “to-do”, “transportation”, “accommodations”, “calendar”, “contacts” and “journal” with journal being the largest section. Each section is divided as an easily identifiable tab to quickly navigate to the section.

 

Packing

The first tab in Adventure Assist, Packing, tells you to “list adventure gear, regional specific clothing, travel documents and entertainment essentials for your journey.” With four pages to list what you are packing, you definitely won’t miss a thing or over pack. A couple of things we would recommend: S-hooks, ziplock bags, mini-tripod.

adventure assist

To-Do

Next, To-Do, is 10 pages, each page broken down into two sections. Each section is broken down into boxes: destination, attractions, activities, food and drinks. What are some things you want to do, see and eat at the destination? You will have an endless list of things you want to do on your next adventure but writing down the top 10 will help you keep track of the most important. Keep a smaller list for a higher chance of accomplishment while pulling from your bigger list when you run out. Nothing digital will ever replace the satisfying feeling of physically crossing something off of your Do-To list.

adventure assist

Transportation and Accomodations

Where are you staying each night? When time do you have to get there, get out and who do contact if you have a question. Necessary, if not the most important, information of every trip. Now that you know where you are staying, how are you getting there? Getting around in big cities is easy if the language is one you speak and the technology available is similar back home. The difficult but somewhat exciting times when you are visiting somewhere completely different than what you are used to, transportation will not be so easy. You may need to catch a ferry, jitney…donkey?! Keep track of what time departure and arrival is and any additional notes like how many stops until your destination.

Calendar and Contacts

The calendar section provides blank monthly calendar views for you to see your month at a glance. There is a column for notes where you could draw a map key, like emojis, and add the keys to your calendar. Contacts – great for noting who the people from each destination to call in case of emergencies. We have so many contacts in our phones we don’t remember. When a panic situation happens, you have the information you need. In a more likely situation, you lose your phone or it runs out of battery. Now you have the contact information and can borrow someone’s phone.

Journal

This is where you log your memories and experiences. The reason you are traveling in the first place. Write, draw, sketch, whatever you want in this section. Anything that will bring back the best memories from your journey when you discover this notebook on your shelf when you are 80. Instax or Polaroid would be perfect for this section. The two envelopes on each end of the notebook are great for storing tickets, airport stamp tickets, napkins with doodles on them or anything else relatively flat.

We will have our digital photos, videos, social media accounts to look back at. But the feeling from something handwritten or hand drawn is much more powerful and memory provoking than anything digital. Adventure Assist is personal and once you start writing, you won’t want to stop.

 

adventure assist

Continue Reading

Startup Central

5 Presentation Options Other Than PowerPoint

Published

on

presentation

Microsoft’s PowerPoint is a very popular choice for presentations. For most part, it is easy to use and is considered as an industry standard. However, PowerPoint has become boring. Over the last 15 years, we have been bombarded with the same looking slide and effects. If you’re looking for a change, you’ve come to the right place because we found presentation options that are free and better. Check these out.

Canva

Canva is a beautiful online interactive presentation website. Many backgrounds and slide designs are free. If you want to buy premium themes and slides, you can buy them at $1. The tool is priced at $12.95 per month for business use. Canva allows users to print blog graphics, flyers, posters, Facebook covers and many more.

When you register to the website, it has an interactive tutorial that allows you to learn how to use the website quickly. It has over 10 million users and is available for PC and Apple users. Out of many presentation options, this is a good tool for everybody who wants an easy-to-use presentation tool that is flexible and affordable.

Prezi

If you’re tired of “old slides”, throw them away and replace them with Prezi. This is one of the best alternatives to PowerPoint because unlike slides, Prezi’s zoom presentation options allow users to the relationship between the big picture and fine details. This feature takes viewers on an compelling informative journey that they will not only enjoy but also remember.  With Prezi, there are no “dull” slides, only non-linear presentations that are more exciting.

Prezi is an easy way to show context but be careful because it can also cause dizziness. Paid version of the tool features additional storage space and the ability to use the tool locally.

Google Slides

Google has their hands in many pies, including the presentation pie. Google Slides is as cloud-based tool that can be used by a lot of people. Just like other Google products, it can be authored by different users. This tool is able to create, comment and real-time edit slides. Users can also create slides without an internet connection making it a good alternative to people who are not connected all the time. Visit Google Drive and create slides, it’s that easy.

The new version of Slides has embedded video, animation and a wide array of free templates that can help you create presentations, pitches and portfolios. Access your presentation from your phone, tablet or PC. All changes are saved automatically so there is no need to click save. Google might be basic but it is very flexible.

Keynote

Microsoft PowerPoint is to Apple Keynote. Their presentation options are rich with great tools for creating presentations using its many templates. Keynote is a good PowerPoint alternative because it puts design as the forefront of your presentation. This tool has built-in graphics tools so that you can edit and tweak to your heart’s content. Compared to PowerPoint, Keynote’s user interface is also more user-friendly. Create stunning and memorable presentation with real-time collaboration. Keynote can also handle embedded media and graphics and can be downloaded at the Apple app store.

Emaze

As a cloud-based presentation tool, Emaze is responsive with pretty elements. Create attractive and dynamic presentations with free pre-made templates. All you need to do is to populate the template with graphics and content to amaze your audience. The free package is great but to access the premium package, $9.90 per month for unlimited space and sharing, offline viewing and privacy controls.  

As you can see, PowerPoint is not the only presentation tool you can use. Some of these alternatives are cloud-based, free to use and allow users to “save as” to other formats. The most important thing to remember is that these tools are just tools. The most important thing to remember for presentations is the content. Cool slides and flashy graphics miss the point if they cannot educate and inform the audience. So make your slides cool but most importantly, provide content.

Continue Reading

Trending