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Growth Hacking

Daily Habits Of Productive People

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Being productive is important when you want to get work done. There are times when work go smoothly so we hardly notice time is flying by, and before we know it, we’re done for the day. However, there are also days when it’s a struggle to get to work. During times like these, we often wonder why we still have a ton of stuff to do with so little time left in the day. Most articles that deal on how to increase production usually give out advice like “get organized” or “respect co-workers”. These are great but are generic and sometimes hard to follow.

Our suggestions below are practical and most of all applicable. If you follow these habits everyday they will help you become more productive.

Make A List

Productive people make a list of things they want to accomplish during the day. A list keeps a person motivated, on-track, and progressive. Lists also make a person more accomplished at the end of the day when they see all items crossed off the list. Your list has to be an action list and not a list that contains dream-like projects like “solve world hunger” or “end hate crimes”. Keep it simple and doable such as “finish and submit accounting report” and “pick up dry cleaning”.

Maximize Down Time

During down time, productive people still continue to produce results. During your break, for example, you can finish reading a report or send out a couple of emails. While it is perfectly alright to rest during your downtime, there are less strenuous things you can do to make sure that your time is fully maximized.

Reflect on Mistakes and Grow

Some people get fixated on their mistakes and beat themselves up over it for a long time. Not only is this counterproductive, it is also detrimental to emotional growth. Mistakes are what make us human so after committing them; reflect on what went wrong and create a list of how you could have corrected them and move on.

Limit Distractions

How many hours do you spend on social media? The internet is one of the greatest inventions on the planet, but it is also one of the most distracting. The same is true for other forms of technology such as mobile and gaming devices. Productive people stay productive, because they limit their technological distractions. Give yourself limits when checking email and social media. There’s an app called Freedom that keep you from being distracted from your computer, phone, or tablet.

Embrace Imperfection

Think of something that you did perfectly. Difficult, right? That’s because there is a perfect place and time for something, but it does not happen all the time. One of the best ways to stay productive and keep on working despite mistakes and challenges is to remember not to substitute perfection for procrastination. Even if you feel insecure, uneducated, or unsure about a task, the best time to do it is always now.

Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From

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When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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