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Converting Social Media Followers And Likes Into Dollars And Cents

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We live in an age where every business has a digital footprint. When building a brand, one of the best places to start is social media. But, how can you use social media for a business? We are often consumed with the addiction to the number of followers, but really, it’s about the engagement with your audience that will help you build a loyal audience. It is more beneficial to have 5000 followers that are actively engaging than 50,000 followers with only a few hundred engaged. With the rise of influencer marketing, it’s easy to see who is able to create valuable content and who is posting just to post. When you have a strong personal brand, people will want to connect with you as much as you want to connect with them. We got in touch with Connor Gallic, Marketing Manager for HYPR Brands. Connor was a social media manager when Facebook first started and has over 6 years of marketing experience. Now, he teaches people how to be successful on social media and how to create content that is relevant. He shares his advice on the importance of having a social media presence and how to do it right.

How can businesses convert followers and likes into dollars and cents?

It’s often stated, but one of the sure-fire ways to convert followers into dollars is “Authenticity”.  People follow your brand because they want to know what your business is about and they aren’t going to make purchases if you brand doesn’t seem real. You also have to give your customers content that is beneficial to them. Don’t just overload them with sales materials, give them good content that they can remember you by. Social media is about staying top of mind.

In 2017, how can a strong social media presence be beneficial to a business?

I think at this point, it is a fact that a social media presence is essential to have as a business. Customers are no longer just checking google, they are looking at Facebook, Instagram, Pinterest to know more about your business. Think about when you go to order from a new restaurant, you check out the website first to see what’s on the menu, then you are going to check Instagram or Facebook to see if the food looks good or what the reviews say. If a business isn’t on social media in 2017, they won’t be a business for long.

How can a business tell their story using a social media platform like Instagram?

As a business owner you shouldn’t be asking if you can use Instagram to tell your story. You should be asking what story do you want to tell? What do you want your customers to know about you? Instagram enables them to give customers a glimpse into what is happening behind the scenes and what is really important to the business. Share those pictures of an employee’s birthday event you had, post the goofy photo of the CEO. The key is sharing a story.

No human being is ordinary, so how can you become extraordinary using social media?

If you want to become extraordinary using social media, you are going to ask yourself what do you want to be known for? Do you want to be known as a photographer, pick up a camera and start taking pictures and posting. You want to be the best business consultant, you have to start writing. If you want to become extraordinary, you are going to have to work hard. Social media has leveled the playing field, but you still have to hone your craft to become extraordinary.

Jie writes about influencers and startups in various industries. She is a designer turned techie, and when she is not writing, you can find her in her workshop working on her next big project.

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Business

OpenStudio – Business Management All-In-One

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We all need a service that makes business easier, right? Managing your team, your finances, your documents, and your customers can be an arduous juggle. There are a few services out there that help businesses manage all of this. But have you heard of OpenStudio? No? Well, allow us to make a proper introduction. 

OpenStudio helps you centralize all the applications and services you may need in order to run a business. 

Some of the top features offered by OpenStudio are necessary in order to run a business but haven’t necessarily been rolled into one package. Things like IT Protocol/Document Management create a shared workspace to save your important documents for future consultation. 

Or perhaps you may find the Permissions and Authorization Management feature useful. You can decide which permissions and applications every member can access. 

OpenStudio offers the following services: 

  • Surveys
  • Content Management
  • Task Management
  • Ticketing
  • Alerts
  • Document Management
  • File Sharing

There are other similar services, but none of them are as neatly packaged and formatted as OpenStudio. Running a business doesn’t have to be complicated. All you need should be at your fingertips. A custom environment to manage your team, your finance, your documents, and your customers? Sign us up.

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Business

Archbee Is Here To Centralize Your Company Data

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If you could describe Archbee in two words they would be: “documentation specialist.”

Founded in 2018 with $1 million in funding. Archbee is a knowledge base platform for technical teams to create, structure, and share documentation internally and to customers. 

The software provides a set of customized tools for software developers. This enables everyone in the business to organize key information and intelligence in a single hub. That’s a benefit of colleagues and customers, both present and future. 

Meet Dragos

In an interview with Forbes, founder and CEO of Archbee, Dragos Bulugean stated: 

We are talking about the knowledge that makes your business what it is. Archbee is meant to be the one-stop-shop for the documentation needs of software companies.”

“Businesses are in a rush to create products, launch them faster, and be the first to market. An important part of creating a product is its catalog or index – in essence, the ‘how to’ guide.’”

“It is this often neglected task that Archbee is making it easier to create. It is not just a product manul but a central knowledge base and the true front of knowledge which is making an impact on commercial metrics – helping improve onboarding time for customers, reducing the number of support tickets and, importantly, making the products understood by users.”

“We’re focused on helping any company that builds software to create collaborative spaces which are accessible to all and easy to use.” 

This long-awaited platform offers editing, document collaboration, Slack integration, file storage, and other related services. These features, in turn, enable engineers to disseminate real-time information about planning on their construction team. 

When you have a software as innovative as Archbee, it frees time up for developers and engineers. That way they’re able to spend more time in “deep-work” mode and solve more challenging problems that require full attention. 

In short, with Archbee, you can centralize all of your information in one place.

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Business

Meet The World With Memrise

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All over the world, around 60-75% of people speak at least one language. People who speak more than one language report improved memory, problem-solving, critical-thinking skills, enhanced concentration, and more. So, if you speak more than one language, you essentially have an improved brain. If you want to join this crowd, Memrise may be the most effective option out there. 

One of the things that had kind of caught my attention was that psychology around how we learn languages.

Ben Whatley, Co-Founder and CPO of Memrise, learned French the way most of us learn a second language. We’re given the rules of the language, the grammar, how to speak properly. But there’s a flaw in that approach. 

I would go to France and I couldn’t speak a word. I wanted to understand why that was.

“That was a light bulb moment.”

The way we’re taught language is from the left brain perspective as opposed to the right. The left brain involves analytics, reading, and writing. The right brain involves creativity. If you need a metaphor to help you out, the left brain is the uptight, brilliant nerd and the right brain is the hippie-dippie artist.

Whenever you’re learning a language, you may often hear that the best way to learn is to immerse yourself in it. If you’re learning Spanish, spend a month in Mexico City. If you’re learning Japanese, take a trip to Tokyo. And so on. The grammatical approach to learning language has its value, but it’s the colloquial experience that truly helps imprint 

Whatley and fellow Oxford classmate, Ed Cooke, founded Memrise in 2010. Cooke, a Grand Master of Memory, had combined his skills with Whatley’s observations and ideas. They conceived of a new method of language learning. One more in line with immersion than grammar. 

We’ve been gradually and daringly evolving the product to bring more and more of the richness of real-world content into the course of our ongoing experience.” 

In 2016, we did a tour around Europe on a double-decker bus to collect a video dictionary of all the European languages. 

“Tens of thousands of short videos of native speakers [speaking] in context.

While other language learning apps like Duolingo or Babbel have computerized voices, Memrise has actual recorded voices.

That kind of got baked into our core algorithm – namely naturalistic accents, idioms, phrases as they’re spoken in the real world, not sort of in the kind of academic sense, but a kind of multi-dimensional learning.” – Cooke

Most everyone really wants when they’re learning a language is they’re learning it to connect with other people, to be able to read what other people mean and to be able to express themselves to other people.” – Whatley

Speaking Spanish to your teacher versus speaking to a coworker is notably different. Your teacher will have you say “poco” to mean “little” when your coworker will make fun of you for sounding too proper. Memrise would teach you that “poquito” is the casual way to say “little.” 

Memrise is disrupting the academic dominance of language learning by focusing more on practice than technique. How many native English speakers do you know that speak perfectly grammatical English? 

Let’s take “you all.” In the south, you’ll here “ya’ll.” But in Pittsburgh, you’ll hear “yinz.” Do you think ESL teachers are noting things like that? Probably not. Memrise, however, does focus on this more casual ways of speaking because they have a stronger understanding of how the human brain functions and how we communicate with one another. 

One interesting feature you’ll find with Memrise but not any other language learning app are Zoom conversations. These are free rooms where you can hop in and speak, say, Spanish with other people. Instead of traveling to Mexico City to immerse yourself in the Spanish language, you can log into Zoom and speak it with other speakers. 

It’s live person to person – it’s not a lesson. It is just about trying to use whatever language skills you’ve got in your in your bag. Just try and get it out there and use it, because that’s what happens when you are actually in a country.” – Whatley

The aspiration is to make it as fun as being in the country.” – Cooke

It’s never too late to learn a language. The pleasure of learning and speaking a new language is immeasurably rewarding. As Memrise says on their site, “learn and language and meet the word.”

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