Business
Using Live Video To Double Your Business
Published
6 years agoon

Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.
Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.
The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.
How to build a following organically
Content is king
The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.
Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.
Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only. Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!
Build a bond
Like anything worthwhile in life, the power of our bonds with others is what binds us together. Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.
Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!
Create a contest
People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.
On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.
Live Video Doubling Your Business
Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.
Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.
Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.
At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value, develop creative call to actions for your audience and watch your business grow.
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Business
What’s the Best Graphic Design Service for Modern Website UI/UX?
Published
15 hours agoon
November 19, 2025
Today’s modern website goes beyond having impressive aesthetics; it strategizes. These sites guide users, build trust, and convert prospects. If you want all these incorporated in your web design, here are five of the best graphic design services for website UI/UX designs you can choose to work with:
1. Penji

Offering unlimited graphic design services, Penji has a team of top-caliber designers specializing in a wide range of services. You can send requests for UI/UX design, infographics, custom illustrations, and more. Its turnaround times of 24 to 48 hours allow you to get designs when you need them. All these for a flat monthly subscription fee.
2. DesignBro

An online graphic design platform, DesignBro, connects businesses with talented design experts. It gives you two options to get UI/UX designs. You can choose from its talent pool and work directly with a designer of your choice. Or you can hold a contest and wait for designers to submit entries, then choose from them.
3. Kimp

Another design-as-a-service platform like Penji, Kimp offers unlimited design requests and revisions for fixed monthly rates. Your projects will be handled by a dedicated design team, ensuring consistent quality. You can send requests for UI/UX designs, infographics, social media graphics, logos, and presentation designs, among others.
4. ManyPixels

For businesses that need a constant supply of visual assets, ManyPixels is an excellent choice. It offers unlimited design requests for flat monthly subscription fees. It frees you from the hassles of hiring freelancers or the expensive costs of design agencies.
5. Fiverr Pro

If you need a one-off UI/UX design, Fiverr Pro is an excellent option. It is one of the world’s top online marketplaces for freelancers. It lets you choose from a wide array of vetted designers from all over the world. This gives you the option to hire based on rates, location, experience, and expertise.
Business
The CHIPS Act: What It Means for the Semiconductor Industry
Published
2 days agoon
November 18, 2025
The CHIPS and Science Act was officially signed into law by President Biden on Tuesday. It’s a supposedly a pass to bolster national security, stabilize the economy and support working families. But with naysayers and supporters from both sides of the political aisle emerging by the day, it’s crucial to assess the rationale behind the act.
The CHIPS Act, or (less appetizingly) the Creating Helpful Incentives to Produce Semiconductors Act, contains more than $52.7 billion worth of funding intended to spur semiconductor manufacturing, research, development, and more in the United States.
This includes $39 billion in manufacturing incentives, including $2 billion for the legacy chips used in automobiles and defense systems, $13.2 billion in R&D and workforce development, and $500 million to provide for international information communications technology security and semiconductor supply chain activities, according to a statement published to whitehouse.gov.
Semiconductors are an essential component of electronic devices, enabling advances in communications, computing, healthcare, military systems, transportation, clean energy, and countless other applications. In short, it’s the lifeblood of modernity.
What does all of this mean for national security?

At present, the U.S. contribution to the world’s total semiconductor output is historically low, leaving the country dependent on foreign production. And the aforementioned militaristic reliance on these microelectronics could put the U.S. in a national security crisis in the coming years. In an effort to avoid potential future chip shortages, lawmakers are working to ensure domestic research and manufacturing.
“The primary motivation [for the CHIPS Act] is that the world has become dependent on one company located in one country, which has a number of risks associated with it,”
says David Yoffie, a professor of international business administration at Harvard Business School.
The company Yoffie is referring to is TSMC in Taiwan. TSMC isn’t the only manufacturer of semiconductors; the other two big companies are Samsung and Intel. But only 12% of chips are produced in the United States, a significant downturn from the 37% in 1990.
How will the CHIPS Act address this concern? Will it work?

Experts generally agree that the measures will help, though the extent is still uncertain, and many are doubtful the act will yield any significant advantage.
“It will lead to more investment in the US than otherwise would have occurred,”
Yoffie says, citing developments from Intel, Samsung, and TSMC in Ohio, Texas, and Arizona, respectively.
“It’s a small step in what’s going to be a marathon for the US, to even make a dent,”
says Daniel Ives, a managing director and senior equity analyst with Wedbush Securities.
“The cost dynamics, logistics, and technology ecosystem [have] cemented the chip food chain in and around Asia.”
But, Ives notes that even a 5 to 7 percent increase in the U.S.’s microchip market share would be a “Herculean success for the US.”
What are the detractors saying?

Supporters of the bill argue that subsiding domestic manufacturing of semiconductors will aid the U.S. by reducing its reliance on foreign production, especially in China. But not everyone is on board. A number of detractors have emerged from both sides of the political spectrum.
Former president of the Texas Public Policy Foundation and now president of the Heritage Foundation, Kevin Roberts, firmly opposed the bill, citing concerns that the bill subsidizes the construction of semiconductor factories in China.
“I would not want to be an elected official of either party going back home to my district next month having voted for something that uses my voters’ taxpayer money to go to the construction of factories in China,”
he added,
“Unless this bill were to have a provision that would prevent that, it really is garbage.”
Prior to the signing of the bill, Senator Bernie Sanders expressed his disapproval during a speech on the Senate floor, asking:
“Should American taxpayers provide the microchip industry with a blank check of over $76bn at a time when semiconductor companies are making tens of billions of dollars in profits and paying their executives exorbitant compensation packages? I think the answer to that question should be a resounding no.”
His efforts were for naught, however, as the bill was passed soon after, and signed by President Biden the following week.
The China Semiconductor Industry Association, a Chinese state-backed trade group, denounced the US Chips and Science Act. They claim it violated the shared principles of fair practices in the sector, warning that the law could lead to “chaos” in global supply chains.
And for other news and stories, read more here at Owner’s Mag!

AI tools have evolved fast, and entrepreneurs now rely on them not just to automate tasks but to scale entire workflows. That said, it’s not surprising that many business owners are leveraging the power of cutting-edge technology. And this is where AI tools for entrepreneurs come in. Let’s look at what they are and a few examples you can check out.
1. Aomni Agent

Packed with powerful AI-driven features, Aomni Agent is a tool that can help you grow your company’s outbound pipeline by conducting research to give you new Ideal Customer Profiles (ICPs). With it, you no longer have to create account plans for each of your prospects, as the AI tool will do it for you.
Aomni Agent engages with your customers, provides support, automates routine tasks, and gives you real-time insights and analytics, among many other features. To know its pricing and additional information, you need to contact them directly through their website.
2. Pictory

A video creation tool, Pictory, can help you create engaging and professional videos in minutes. It uses AI that automatically generates videos from your text, images, and audio. This means you get excellent results even without any video editing skills.
You can use Pictory to generate videos from your blog posts, articles, and other text. It can also edit existing videos and add images, music, or text. It offers a free trial and three plans with subscription fees that range from $23 to $119 per month.
3. Zeda.io

Zeda.io has grown into a powerful AI-powered product operating system. With its 2.0 update, the platform now connects customer feedback, product strategy, roadmapping, and internal documentation into a single intelligent workspace.
Its AI engine analyzes thousands of customer inputs, from surveys to reviews to support tickets, to identify patterns, prioritize features, and suggest product improvements. What used to take days of manual synthesis now takes minutes. The updated version also includes AI-generated product briefs, automated roadmap updates, and integrations with popular tools like Slack, Notion, and HubSpot.
4. Slite Ask

Slite Ask is one of the most reliable AI knowledge-base assistants for teams. Instead of manually searching docs or old messages, entrepreneurs can simply “ask” a question and get an instant answer based on their workspace knowledge.
The AI scans company documents, policies, SOPs, and internal notes to deliver accurate responses without hallucinations. This makes onboarding smoother and speeds up decision-making, especially for remote or hybrid teams.
5. Credal.ai

Keep your data safe with an AI tool that’s perfect for entrepreneurs. Credal.ai is a software that provides a secure environment for AI applications to run and monitors them for any potential security threats. This helps you protect your business’s sensitive data from unauthorized users.
Credal.ai protects your data from leaks, malicious codes, and unauthorized access. It has a free plan but with limitations, so to get the most out of this AI tool, a Team or Enterprise plan is recommended. Pricing starts at $500 per month.
6. Webscraping.AI

Web scraping is the process of extracting data from a website, such as stock prices, product details, company contacts, and many more. If you want access to this information, you’ll need Webscraping.AI. It is easy to use and won’t require you to have any coding or technical skills. All you need to do is enter the website you want to scrape, and the tool will automatically get the data from the website.
Webscraping.AI can help business owners make better decisions by providing accurate data to identify new opportunities. It can also help them make better decisions for their strategies. Pricing for this AI tool for entrepreneurs ranges from $29 to $249 per month, with no hidden fees.
7. ValueProp.dev

A value proposition is a statement that tells your customers what your product or service is all about. This can be tricky, but worry no more, as ValueProp.dev is an AI tool for entrepreneurs created explicitly for this. It uses machine learning to analyze your customer data to generate unique value propositions for you.
ValueProp.dev can help you improve your business by generating value propositions that significantly increase customer acquisition, retention, and sales. It is free for up to three value propositions, but they also have premium plans for more options and features. Pricing starts at $29 per month.
8. Lovo.ai

A text-to-speech and text-to-video platform, Lovo.ai can help you create engaging and informative content for your content marketing strategies. It uses AI to generate realistic and human-loke voiceovers, videos, avatars, and others. You can extend your reach globally as this tool can do voiceovers and videos in more than 140 languages.
Lovo.ai can help you increase your engagement, improve your SEO rankings, and boost conversions. You can try their free plan to give you an idea of what the tool can do for you. But for more features, a paid plan that starts at $19 per month can provide more value.
9. Zigpoll

Zigpoll remains a solid choice for collecting customer insights, but its capabilities have expanded over the past two years. Today, Zigpoll uses AI to generate survey questions, summarize responses, detect sentiment, and even segment customers automatically.
Entrepreneurs can embed polls on websites, email campaigns, or post-purchase pages, then let Zigpoll’s AI categorize feedback into actionable insights. This helps brands quickly spot trends, product issues, or opportunities for upselling.
10. Pitches.ai

Are you looking to increase your business funding? Then creating the perfect pitch deck should be your priority. You can easily and quickly do this with Pitches.ai. It is an AI-powered tool for entrepreneurs to develop and refine pitch decks.
Pitches.ai analyzes pitch decks and gives you feedback on their structure, persuasiveness, and clarity. This gives you a higher probability of success. It offers four premium plans with prices ranging between $95 to $1,195.
Conclusion
Artificial intelligence is slowly becoming popular among business owners. Thanks to their many advantages, it’s no surprise that many will be using the technology from now on. These AI tools for entrepreneurs are a great example, and you should check them out today.
Featured Image Credit: Photo by Anna Shvets from Pexels

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