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Using Live Video To Double Your Business

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Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.

Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.

The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.

 

How to build a following organically

 

Content is king

The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.

Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.

Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only.  Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!

Build a bond

Like anything worthwhile in life, the power of our bonds with others is what binds us together.  Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.

Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!

Create a contest

People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.

On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.

Live Video Doubling Your Business

Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.

Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.

Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.

At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value,  develop creative call to actions for your audience and watch your business grow.

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Business

Top 10 Video Marketing Agencies You Must Check Out in 2026

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If you’ve been following the latest marketing trends, you would know that video marketing is popular. Factors like lower costs, the availability of video platforms, and the rise of social media influencers helped change how consumers interact with video content. Read on to learn the best video marketing agency to help you leverage the power of video. 

1. Vireo Video 

If you need an expert in Youtube marketing, be sure to check the features of Vireo Video. The platform specializes in Youtube marketing and offers various video-related services, such as Youtube content strategy, SEO, and advertising.

Vireo Video is trusted by brands and influencers like bestselling author Eckhart Tolle. Vireo assisted in the optimization of his videos and helped grow his YouTube channel. As a result, his channel has 250 million views and 1.6 million new subscribers. 

Key Services:

  • Influencer marketing
  • Video optimization
  • Targeted YouTube advertising placements
  • Strategy development

2. NinjaPromo

Video marketing is one of the many services offered by the digital marketing agency NinjaPromo. If you’re looking for a perfect partner to assist you in reaching your desired audience quickly, NinjaPromo is one of the best agencies to work with. The company can help you create creative, engaging, and practical videos to promote your brand and increase your online presence. 

Key Services:

  • Video Production
  • Consultation
  • SEO optimization
  • Explainer videos
  • Event and product videos
  • Tutorials

3. Moburst

Moburst is a mobile and digital marketing agency that specializes in helping businesses grow their mobile apps. They offer different services to enable enterprises to improve their mobile app performance and increase user engagement. One of its clients is Samsung, which Moburst helped achieve +1,400% growth from downloads to social.

Key Services: 

  • App Store Optimization 
  • Video production
  • Mobile User Acquisition
  • Mobile App Analytics
  • Mobile App Design and Development
  • Mobile App Retargeting

4. Voy Media 

Trusted by big brands like Lacoste, Voy Media is a full-service agency offering various marketing and creative services. Their services are designed to help businesses grow their brand. Likewise, the agency helps them generate leads and increase conversions through social media platforms. Voy Media also ensures its clients receive the necessary support by assigning a dedicated account manager. 

Key Services:

  • Video editing and production
  • Product and lifestyle photography
  • Graphic design and illustration
  • Full studio production with talent and script

5. Pop Video

Pop Video was established in 2010 in Houston, Texas. They describe themselves as a business-first solution for a video-first world. Pop Video has a team of visual content creators with a specialization in video production and visual content marketing.

The agency has worked with various clients across different industries, including healthcare, technology, retail, and finance. Some of its notable clients include Microsoft, Adidas, and Coca-Cola.

In addition to its core video production services, Pop Video provides consulting and training services to help businesses develop their video marketing strategies and produce their video content in-house.

Key Services:

  • Video Marketing
  • Video production
  • Animation
  • Content creation
  • Social media optimization

6. Epipheo

If you need help with educational videos, explore the services of Epipheo. Epipheo is a video marketing agency that creates animated explainer videos and other visual content to assist companies, organizations, and individuals in connecting with their audience effectively. 

Key Services: 

  • Social video ads
  • Storytelling testimonial videos 
  • Animated explainer videos
  • Live action videos
  • Strategy and consulting

7. Early Light Media

Early Light Video is a full-service video production company that creates high-quality video content for businesses, nonprofits, and individuals. The agency is known for delivering top-notch video content that meets its clients’ needs. It was founded in 2013 by a team of Emmy Award-winning creative directors, with offices in Baltimore and Washington, DC.

Key Services: 

  • Video production
  • Post-production
  • Animation
  • Voice-over casting
  • Music Licensing

8. Indigo Productions 

Indigo Productions is a full-service video production company based in New York City. They specialize in creating high-quality videos for corporate clients, advertising agencies, and individuals. Their team of scriptwriters, directors, producers, hair and make-up artists, and location scouts will handle all the logistics.

Key Services:

  • Promo videos
  • Web commercials
  • Music videos
  • Movie trailers
  • Documentaries

9. LAI Video

LAI Video is a Washington, DC-based boutique video production company specializing in creating visual stories that inspire and engage audiences. The company was established in 2013 and has become a leading video production agency in the DC metro area.

LAI Video has worked with various clients, including National Geographic, The World Bank, Georgetown University, and The Smithsonian Institution. Their skilled team of filmmakers, animators, editors, and producers works closely with clients to ensure that each video project meets their specific goals and objectives.

Key Services:

  • Corporate videos and commercials
  • Video communication campaigns
  • Branding
  • Video animation
  • Marketing storytelling

10. SparkHouse

SparkHouse is a video production company based in Minneapolis, Minnesota, specializing in creating high-quality video content for businesses and organizations. The company was founded in 2013 by filmmakers and storytellers passionate about creating visually stunning and emotionally compelling videos.

SparkHouse has worked with various clients, including Target, 3M, Best Buy, and General Mills. Their talented filmmakers, animators, writers, and producers work closely with clients to ensure each video project is customized to their unique needs and objectives.

Key Services:

  • Brand Videos
  • Corporate Videos
  • Animation
  • Event Videos
  • Social Media Videos
  • Documentary Films

Which Types of Videos Do You Get from a Video Marketing Agency? 

A video marketing agency typically provides various video types, each with a specific purpose and target audience. Below are the common types of videos you can request from a video marketing agency.

  • Brand videos
  • Explainer videos
  • Corporate videos
  • Testimonial videos
  • Social media videos
  • Live stream videos
  • Case studies
  • Reviews
  • Tutorials

Conclusion

Video marketing is essential for businesses looking to engage their audience, build brand awareness, and drive conversions. That said, the competition will only continue to grow, making working with a reliable video marketing agency more critical than ever. 

Featured Image Credit: Photo by fauxels from Pexels

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What’s the Best Design Agency in Los Angeles?

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TLDR: Penji is unlimited graphic design for a flat fee; Colab is digital transformation focused on brand storytelling; Jacob Tyler is a full-service brand strategy powerhouse; Micro1 is AI-powered engineering and tech design.

Did you know that California’s creative economy is worth more than $500 billion to the state’s economy? That’s a lot of creative minds at work! 

The search for the best design agency in Los Angeles can be quite daunting. After all, 1 in 6 people in L.A. work in a creative field. It’s no surprise there are thousands of candidates that would be an ideal extension of your dream team.

If your business requires a rebrand or continuous graphic design efforts you can rely upon day in and day out, then finding the right design agency will help your business thrive. You need more than just a creator, you need someone to bring your vision to life.

To ease your research, here are the top four contenders as the best graphic design agency in Los Angeles.

1. Penji

Graphic design agency

The future of design has arrived. Seeking a design service upon demand? Penji is your new graphic design service that acts as an extension of your team.

No hidden costs, no missed deadlines and For a monthly flat-fee subscription service, you will have access to the top 2% of designers in the world with little more than a submission request for us to take it from there!

This is perfect for marketers or agencies seeking cohesive quality over hiring needs.

Pros:

  • Unlimited Revisions: We keep refining until you are 100% happy.
  • Flat Monthly Rate: No surprise fees or hourly billing.
  • Fast Turnaround: Most drafts are delivered within 24-48 hours.
  • Vetted Talent: We hire the top 2% of designers, so you don’t have to vet freelancers.

Cons:

  • Subscription-based: This model is best for those with ongoing design needs rather than one-off projects.

2. Colab

When it comes to a design as a service partner with digital transformation as its focus, Colab is the place to be.

A location-based agency that takes a data-led transformational, story-driven approach to seamless UX, Colab is where brands/agencies should go when seeking to merge strategy creation/implementation through execution from start to finish—especially with websites that merge look/functionality with success.

Pros:

  • Strategic Focus: They rely heavily on data to drive design decisions.
  • Local Expertise: A deep understanding of the LA market.
  • Full-Service: They handle everything from the backend code to the frontend visuals.

Cons:

  • Higher Cost: As a traditional agency, their project fees will be significantly higher than a subscription model.
  • Timeline: Large-scale digital transformation projects can take months to complete.

3. Jacob Tyler

Graphic design agency

For nearly 20 years, Jacob Tyler has existed in the California Brand Design Agency game as a powerhouse. This full-service digital communications agency will trim the fat from your ultimate brand strategy to hone in on what you truly need moving forward.

If you’re looking for a major professional facelift with omni-channel marketing and integrated deep brand strategy, Jacob Tyler is a heavyweight brand—literally!—who’s worked with everyone from startups to credit unions!

Pros:

  • Experience: Over 20 years of experience in the industry.
  • Comprehensive: They can handle your entire marketing funnel, not just the design.
  • Award-Winning: A strong portfolio of successful, high-profile campaigns.

Cons:

  • Project Minimums: They typically work with project budgets starting at $10k+, which may price out smaller startups.
  • Complexity: Their comprehensive approach might be overkill if you just need graphic design execution.

4. Micro1

Graphic design agency

Micro1 takes creative human design efforts and merges them with AI functionality. As a critical graphic design agency, they use artificial intelligence for beauty and brains on websites/apps like never seen before!

Micro1 builds engineering teams behind major apps (think Tinder, Uber…) so if you’re a tech-based startup in need of cutting edge product development based on extraordinary UX/UI look no further!

Pros:

  • Tech-Forward: Ideal for SaaS and app-based companies.
  • AI Integration: Uses AI to enhance efficiency and speed.
  • Scalable: Great for ambitious startups looking to grow their engineering and design capabilities simultaneously.

Cons:

  • Niche Focus: They are heavily focused on product and app development, rather than general marketing graphics.
  • Development Heavy: If you don’t need coding or software engineering, their full suite of services might not apply to you.

Credit for Cover image: Photo by Mikael Blomkvist on Pexels

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What’s the Best Graphic Design Service for Ongoing Marketing?

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Best Graphic Design Service for Ongoing Marketing Support

One constant part of managing a business is marketing: it’s a never-ending process. So, if you need a steady supply of social media posts, ad campaigns, and other visuals, you need to work with a reliable graphic design subscription service. Here are our top five:

1. Penji

Best Graphic Design Service for Ongoing Marketing Support

Who doesn’t want unlimited graphic design for a fixed monthly fee? Penji offers plans with unlimited revisions, access to a team of design experts, fast turnaround times, and cost-effective pricing. This is the best option for business owners, marketers, agencies, and internal teams to get social media graphics, custom illustrations, logos, web and app designs, and many more.

2. Flocksy

Best Graphic Design Service for Ongoing Marketing Support

Next, having a dedicated team of creatives without worrying about overhead expenses makes Flocksy an excellent design solution for marketers. Like Penji, it offers flat-rate pricing that’s predictable and suitable for businesses of all sizes. It provides graphic design services, video editing, motion graphics, and more.

3. Designity

Best Graphic Design Service for Ongoing Marketing Support

Offering you the guidance of a US-based creative director, Designity is a graphic design service platform that’s ideal for modern businesses. It can provide you with a wide range of services, including motion graphics, videos, digital ads, social media graphics, and mobile app design and coding, among others.

4. ManyPixels

Best Graphic Design Service for Ongoing Marketing Support

With a fast turnaround time for their unlimited design requests, ManyPixels is another reliable creative service platform for marketers. It provides ongoing support for your marketing efforts, including branding, illustrations, social media posts, print design, and video editing, to name a few.

5. Superside

Best Graphic Design Service for Ongoing Marketing Support

Another creative-as-a-service platform, Superside, suits every size business and marketing team. It is ideal for those with high-volume design needs and a larger enterprise marketing network. You can get a wide array of graphic design services, including ad creatives, branding services, illustrations, and even eBooks and report designs.

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