Business
Using Live Video To Double Your Business
Published
6 years agoon

Instagram Live Video, Facebook Live Video, and Periscope – more than likely you would have heard of these social media platforms, but did you know they are the latest technological breakthroughs for users to incorporate into their business? These platforms allow you to connect powerfully and easily with your audience, which means as an entrepreneur, you are able to personalize your brand and business amongst targeted viewers.
Engaging with your audience is key to running a successful company. Gone are the days where you can just create a website, cross your fingers, and hope that people will find it and contact you for your products or services. We live in a new era, where billions of people are constantly connected to their smart phone. According to Facebook, there are 1.18 billion active users that visit their social network on a daily basis! So with the Live Video option, you are now able to literally interact in real time with your audience. Think what that can do for your business.
The first thing you may be asking yourself right now is, how can I reach more people without a large following? Well, the easiest and quickest way to build a responsive following is to become Keyword specific. This means that you are targeting people specifically interested in your niche and what you have to offer. It is better to have 100 followers that are engaged and interested in buying your product or service than 1,000 followers that take little to no action on your offers. One of the fundamental keys to your business growth is to create an organic following.
How to build a following organically
Content is king
The more value and content you post regularly on social media — the more followers you are going to gain. People want to learn, be entertained, and see valuable posts from you.
Assuming you’re doing this and you have a responsive following, now you are able to incorporate Live Video! Before you “go live” you must have a game plan on exactly what you will be talking about. Go in prepared or you’ll lose interest and engagement.
Keep in mind the attention span of the average person is extremely short, so you have one chance and one chance only. Make it count! Lucky for you, you don’t have to be on Live Video for too long to get your message across. A handy acronym to use is: K.I.S.S: Keep it short and simple! Your audience will love you for that, trust me!
Build a bond
Like anything worthwhile in life, the power of our bonds with others is what binds us together. Strip all the technology away and we are simply human beings creating connection and bonds, which create trust and trust creates fans and buyers. With your current audience, you must build a bond, in other words, a relationship with them. You can do this with live video. Have a conversation with your audience, while keeping them entertained. Ask questions, acknowledge your viewers, and deliver value that they can take away once you’re done.
Now that you’ve created a relationship with your audience ask them to spread the word by liking to share and comment. The more likes and shares you get, the further your reach gets. Now the way Facebook’s algorithm works is, with the more activity that is happening on your post or feed, they will make sure everyone can watch it and have the opportunity to engage. Whenever a user logs onto Facebook, they will see you first on their feed!
Create a contest
People love winning. Creating a giveaway or a contest that gives your users the chance to gain something by participating will spread your name and page around Facebook like wildfire. It’s scary how fast news will spread when done correctly. A word of caution: Make sure you set clear and concise rules to your contest to avoid unnecessary drama or miscommunication.
On your post, make sure to include a form. Here, you will gather the user’s information: name and email address. These two requirements are essential for you. You have not only gained new leads for your business, but your new leads have also done free advertising work for you and your business. By liking, sharing, and commenting on your post, they have now expanded your message to their following, giving them the opportunity to participate in the contest and spread the word even farther. There are a ton of ways you can grow your audience exponentially with a few cleverly executed strategies.
Live Video Doubling Your Business
Providing value and entertaining info on your product or service without sounding like a door salesman will take you a long way. At the end of each video, provide a call to action for your audience to participate in. An example of this could be, “Click the link in my bio to learn more.” Keep in mind that you do not have to provide a call to action in every video. Spamming your viewers will only backfire.
Another approach you can have is leaving a cliffhanger at the end of each video where your viewers will want to see your next Live Event. It leaves you with suspense, which ultimately makes you come back for more. That’s the effect you need to have on your audience.
Your call to action could be clicking a link that you’ve posted on your page, tagging a friend on your most recent post, and/or leaving a comment with their email on your post. The link that the user will be clicking should direct them to a landing page where you will be able to provide the user with value and an offer. That ties back into a sales funnel, where you can convert leads into buyers.
At the end of the day, Live Video allows you to connect with your audience on a personal level. This form of communication will be help you convey your message more clearly as they watch you live. You will have a better connection with your viewers as you build a connection through emotions. Live video allows your audience to learn more about you, your business and what you’re selling. Make it exciting, provide value, develop creative call to actions for your audience and watch your business grow.
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Business
What’s the Best Graphic Design Service for Packaging Design?
Published
2 days agoon
November 25, 2025
Many successful business owners know: packaging is more than just wrapping their product. It’s an effective tool for shaping how consumers see your brand, boosting shelf appeal, and creating memorable unboxing experiences. If you want all these for your products, here are the best graphic design services for packaging design:
Penji

Popular design-as-a-service platform Penji tops this list, thanks to its unlimited design requests and revisions. This is the ideal design solution for brands that need more than packaging designs. Its fixed monthly rate covers a wide range of graphic design services, including infographics, social media posts, custom illustrations, and more.
Kimp

Also offering unlimited graphic design services, Kimp is an excellent option for all your packaging design needs. Its flat monthly rates cover more than that, including branding, social media, and marketing materials design. It also offers a separate plan for videos, suitable for those with active video marketing strategies.
ManyPixels

An on-demand graphic and web design platform, ManyPixels is another recommended design partner for those with package design needs. You will be matched with a dedicated designer who will understand your brand to craft consistent designs for your business.
DotYeti

For your packaging design needs, you can choose to work with a monster design subscription, offered by DotYeti. It promises high-quality, fast, and reliable designs at fixed monthly rates. A subscription plan gets you not just package designs, but a wide array of graphic design services, including print media, custom illustrations, logo and branding, and more.
Delesign

Say goodbye to paying employee salaries, benefits, hardware and software, plus overhead expenses, when you work with Delesign. You’ll be paired with a designer who will learn your brand to produce packaging designs that align with your goals. Like many on this list, they operate on fixed monthly pricing plans.
Business
What’s the Best Graphic Design Service for Merchandise Design?
Published
6 days agoon
November 21, 2025
TLDR: Penji is the best choice for merchandise design, with unlimited revisions and a focus on quality. Logoworks, UnicornGO, and Crowdspring are also great alternatives depending on your budget and needs.
Have your merch line all ready to go but need assistance on the design? You’re not alone. Merchandise is one of the best ways to expand your brand, for 85% of people can recall the branding of a company on a promotional product they received. Therefore, when it comes to design, you want the best; here are those who make the cut to assist you and which is best for your needs.
1. Penji

Need a variety of designs for merch but a higher quality? Penji is your on-demand, unlimited graphic design services. Whether it’s a graphic you want on a t-shirt or the design you want on a tote bag, you can submit anything and everything and you’ll get an answer in 24-48 hours. Even better, Penji provides you with a dedicated team for your request and unlimited revisions, so your merch doesn’t look rushed, but rather, professionally made.
Pros:
- Unlimited requests and revisions.
- Fast turnaround time (1-2 days).
- Dedicated designers who get to know you and your vision.
- Access to all files needed for resale.
Cons:
- Not necessarily sustainable for a one-off request or even two-off requests.
- There is no 24-hour emergency turnaround.
2. Logoworks

Logoworks is a nice one-off option or a nice start-off kind of company to get new businesses off on the right path. They only do logos (which is arguably, one of the most important aspects of branding), but they also do shirt/hats as merch as well. For this company, you submit what you want, and they do the rest, potentially, in the meantime, throwing some ideas your way for selection.
Pros:
- Project based pricing – only pay for what you get.
- Multiple concepts possible through the package.
- Guaranteed satisfaction/revisions possible.
Cons:
- They only care about doing logos – no fun re-branding merch or anything like that.
- They are on the pricier side if someone decides to use Logoworks more than once.
3. UnicornGO

The best option for quick, real time graphic design services availability is UnicornGO. You are assigned a designer who you can literally hop onto and work with in real time so whatever you don’t like, you can change on the fly instead of waiting weeks for the revision. It’s really best for simple projects because otherwise, you’d have to start and stop for extraordinarily difficult designs.
Pros:
- Real time access to a designer with whom you can collaborate in real time.
- Quick turnaround (15-30 minutes for simple things).
- Pay-as-you-go for services rendered.
Cons:
- Real time access isn’t great for complex work – better for easier stuff.
- We need real time access too, to collaborate with you.
4. Crowdspring

Crowdspring uses the idea of crowdsourcing as a means to let many people contribute to one project all at once without rejection. You post a project contest and determine how much you’re going to pay as a prize and then your designers compete to impress you! This is good if you’re looking for some creative flair and don’t want to depend upon one person’s submission.
Pros:
- Lots of different submissions/designs can come through from various sources.
- Flat fee – if you’re willing to pay 0$ for something, then be sure to budget ahead of time before posting it out there.
- Once someone wins your project, you own the rights.
Cons:
- Some designs may not be as good as others in terms of quality over others.
- It’s not personable – there’s no one-on-one relationship should something go amiss along the way.
Image Credit: Photo by Hanna Pad on pexels
Business
Top 10 Resource Planning Tools Every Business Should Know About
Published
7 days agoon
November 20, 2025By
Carmen Day
Getting things done on time is paramount for any project, business, or endeavor. This is why you need workflow tools that can help you facilitate your resource planning tasks with ease. This crucial step in the project management cycle determines how you should use your people and equipment. Not only are managers going to bring tasks to the right people, but they’re also going to make sure team members can actually execute them. Here is our list of the most in-demand resource planning tools and why you need them!
1. Milient Resource Management

Milient is one of the best resource management tools for big companies. For one, they provide a couple of business functions. They include skill matrices, tags, and GANTT charts, so you can connect and determine sources. HubPlanner also lets you request resources, so you know which ones are available.
Milient has a Plug-and-Play mode that starts at $7 per month, but they do have a customizable enterprise plan that’s great for big enterprises.
2. Mosaic

Are you also super tired of doing repetitive tasks? We get it. As a project manager, there are often many things on your plate. If you’re looking for reliable resource capacity planning software Mosaic is a solid choice.
It provides analytics for your resources and projects and is a highly efficient collaboration tool. Apart from that, we’ve also heard that Mosaic has incredible customer support. They offer three plans: the Starter, Professional, and Enterprise. Contact their sales team directly for pricing.
3. Smartsheet

Meanwhile, Smartsheet is another tool that lets you scale up projects quickly. What makes it an ideal tool for managers is its project forecasting tools. Most resource planning tools only help you plan how to use your resources. Here, they also forecast the resources you need for future projects.
Apart from that, Smartsheet has custom templates as well as advanced filtering. The tool starts at $12 per user per month.
4. Forecast

Are your account managers getting tired of keeping up with clients? Regarding work tools, we’ve found Forecast to be the best for service-oriented companies. Along with a visual dashboard, work reports, and timesheets, this tool lets you keep your clients up to date with projects without letting them see your current resources. You can even send them invoices from the platform. Handy!
This tool lets you receive updates and see your team’s availability status. Contact their sales team directly for pricing.
5. nTask

On the other hand, nTask is another reliable tool that helps you with all-around project tracking. Here, you get management software that helps set your team’s milestones, budgets, and to-do lists. It also comes with a built-in time-tracking tool to see the completion metrics of every project stage.
It’s hard to complete projects on time, so nTask sets a planned and actual due date. Finally, it’s a great option for companies that want to save a penny. Their entry-level plan starts at $4 a month.
6. Microsoft Planner

You might have a resource planning tool just sitting right under your nose. Microsoft Planner is Microsoft’s management tool. Like other items on the list, it provides a visual way to organize your resources. Apart from that, it also has built-in AI-powered analytics to help you get insights into your resources.
This is one of the best resource planning tools, free, but only if you already have an existing Microsoft 365 account.
7. Kantata

Next, Kantata has comprehensive tools to make your project management life easier. Aside from role-based and scenario planning, it also has resource forecasting, so you can check what resources you might need in the future.
This tool also works for capacity management. Plus, it integrates with dashboards like HubSpot, Jira, and G Suite.
8. Ganttic

As you can probably tell already from the name, Ganttic is a software that offers visual Gantt charts. This system will help you check which resources are overused, which projects lack capacity, and who you can tap for extra work. The tool is also highly customizable and comes with filtered tags—color-code and group people so you’ll stay on top of your teams.
Plus, Ganttic integrates with your current work dashboards. Whether it’s Google, Outlook, or a custom integration, they can fit into most work suites. Ganttic starts at $25 a month per user.
9. Resource Guru

If you’re looking for a detailed resource analytics tool, make Resource Guru part of your team. This tool offers simple features that allow you to schedule your resources with a drag-and-drop system. But what sets this tool apart is its clash management feature that prevents you from overbooking resources.
Here, you can monitor your resource data and even pull key metrics, such as billable time, into the mix. This tool costs $5 per person per month.
10. Teamdeck

Looking for a comprehensive platform for HR managers? Don’t worry; we’ve also got Teamdeck. Along with being one of the best resource management tools, it’s also reliable for HR teams. Here, you get various features like scheduling, time tracking, and timesheets. You can also list down your team’s current and future workload.
But Teamdeck lets your staff request vacation days and even track their time on the platform. Oh, and did we mention that this tool also integrates with Google Calendar, Slack, Asana, and more? Their entry-level plan starts at $6 per user a month.
Resource management tools and techniques help you analyze your resources to make smart decisions to boost productivity.
The best way to find the right tool for your team is to look at the tool’s integrations, UI, customizations, and overall work features. If you find that one suits your team’s needs perfectly, then that’s your secret sauce.
Each tool has its unique features and benefits, and choosing the right one depends on your organization’s needs and budget. With the help of these resource planning tools, project managers can streamline their workflows, optimize resource utilization, and deliver projects on time and within budget.

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