Business
A Day In The Life Of A New York City Super-Connector
Published
5 years agoon
Ever wondered what it is like to meet your favorite social media superstars or interview your favorite startup founders? What if you could meet almost anyone you wanted and spend hours learning about their ideas, business-building strategies, and life stories? We caught up with entrepreneur, TED speaker, and award-winning author Jared Kleinert last year as he was interviewing contributors for his new book 3 Billion Under 30 and asked him to document “a day in the life” in order to learn firsthand how he’s been able to become USA Today’s “Most Connected Millennial” and “The Most Connected ‘Kid’ You Don’t Know (But Probably Should)” according to Inc. We see our favorite personalities on YouTube or Instagram, or obsess over new startups and try to meet them for coffee, but to no avail. Sure, it would be cool to get a selfie with these people or include them in your snap story, but what if you could make friends and do business with them? Jared has, and by following him, we can learn to do the same ourselves.
[Enter Jared Kleinert]
At 10 a.m., I walk up to the Hyatt on 45th street and meet Jason Liebman, of the producers of my new web series, Stories From The 3 Billion Under 30 (whose co-producer is Roberto Blake, a well-known creative entrepreneur and social media influencer). We are here to interview Furious Pete, a YouTuber who has over 5 million subscribers as well as an entrepreneur, sponsored bodybuilder, competitive eater, world record holder in multiple categories, author, TV show host, and cancer survivor. We go up to the 20th floor and enter Pete’s hotel room, chatting with his fiance Melissa who is about to (bravely) take on Times Square in search of coffee while we record two interviews – one to include Pete in my next book and one to include him in the web show.
The day hasn’t even started yet and I’m already humbled. After this, we have interviews with a VC-backed startup founder, co-founder of a non-profit impacting over 50,000 high school students across seven cities, one of the most connected individuals in the business world who runs an event series that is harder to get into than Harvard, the head of a media company with millions of social media followers and tens of millions of monthly unique views on their website each year, and dinner with a good friend and well-known Instagram influencer making over $50,000 monthly from her “side hustle”.
Back to Furious Pete, we spend the next ninety minutes reflecting on his story – from overcoming anorexia when he was younger to his work, lifestyle, and even the German TV show he hosts despite only speaking English and coming from Polish descent. We laugh over my eggs-and-pancakes-themed socks and exchange a furious fist bump in between interviews. All it took to get access to this social media influencer was an introduction from a mutual friend and a ten minute phone call beforehand. Now, we were becoming friends in the moment and finding new ways to help one another. He even pulled out his camera as we walked out and caught footage for his vlogs, which as a stand-alone YouTube channel has over 500,000+ subscribers. I’m just happy I shaved this morning.
In the subway back to my office in the Financial District, I send a 30 second video message to happiness researcher and Snapchat influencer Virginia Salas Kastilio, who I’ve already interviewed for the web series and chronicled for 3 Billion Under 30. We met at SXSW while wearing banana costumes and leading the world-record-breaking attempt for most dancing fruit in one place (or something like that). It’s her birthday today, and I make it a point to call people or send a personal message of admiration as much as possible in a world where everyone else resorts to impersonal posts on Facebook. I record and send the video right as we enter the Q train heading downtown and before I lose wi-fi for the next twenty minutes.
Waiting on the 17th floor of Wework as we walk in is Layla Tabatabaie, lawyer-turned-startup founder who is working on three completely different projects right now. She has her investor-backed startup BarterSugar which helps companies trade professional services with one another, TaleMonster, which is still in beta and aims to assist content creators in sharing works of fiction with readers who can “choose their own adventure” and change what they read in real time based on different jump-off points in the story, and Drinking Press which is a podcast covering history and culture through different drinks of choice (so far, they’ve recorded episodes while drinking whiskey, picklebacks, and Soju, a Korean spirit which is currently one of the most popular drinks in the world).
photo by Liebs Media
We need to be finished with our interview at 1 p.m. in order to travel back uptown to interview Kanya Balakrishna, the co-founder of The Future Project who was introduced to me by a professor and researcher at the University of Pennsylvania. He, like global bestselling author Tony Wagner, Sir Ken Robinson, Cleveland Cavs owner and billionaire Dan Gilbert, Alicia Keys, Deepak Chopra, and others support this nonprofit, which works with over 50,000 students in schools nationwide to help them identify projects they can work on to help them see a brighter future, and so I’m really excited to interview her both for the book and for the web series we’ve been shooting all day (we record episodes in batches, typically each Thursday).
We wrap up, share big hugs with Layla, and grab protein bars from the market downstairs. Considering my newest marketing consulting client is Ample, a 500 Startups company that raised $70,000 on Indiegogo in its first two day and went on to raise over $367,000 in one month for its “meal-in-a-bottle” solution to help people gain optimal nutrition in a rush, I’m already feeling guilty, but alas, the show must go on and we are otherwise going to be late for yet another subway ride.
About a half hour later, we walk into The Future Project offices. Apparently, yesterday was Kanya’s birthday, and so there are signs and pictures of her all over the office with words of admiration from her team and program alum. We’re a few minutes late, and squeezed in a 3:30 p.m. meeting after this, so we only have about forty-five minutes to do two interviews and learn how The Future Project has corralled so much support in such little time.
As we head down the elevator, I check my email to see that New York Times bestselling author Dave Kerpen has just published an article about me saying that I’m “The Most Connected Kid You Don’t Know Yet (But Probably Should)” and sharing my “5 Strategies For Quickly Building An Influential Network”, which are the reasons to why I’ve been running around the city meeting all these incredible people today.
I quickly post the article to Facebook, shout out all the mentors and friends I mentioned in the interview, and retweet some of the comments readers have already shared online. Apparently, my next interviewee Jayson Gaignard has already seen the post and commented on my Facebook status, so the pressure is on!
photo by Liebs Media
We enter another hotel near where we had our first interview this morning (why is everyone staying near Times Square?) and see Jayson in the fourth floor lobby. Jayson Gaignard is the founder of Mastermind Talks, one of the most exclusive events each year that hosts thought leaders like Tim Ferriss, Dave Asprey, Gary Vaynerchuk, Lewis Howes, Marie Forleo, and is harder to get into than Harvard with a less than 1% acceptance rate for the thousands of entrepreneurs attempting to get into Jayson’s events.
Much to my surprise, I learn that Jayson is still only 30 (turning 31 next week) and so I offer to include him in my next book, prompting us to dive into two interviews and spend the next hour-plus chatting about how to build super-powered networks. I’m geeking out and am again humbled – Jayson is where I want to be in a decade, running a seven-figure business with a network that influences millions in industries ranging from tech to internet marketing and publishing. This article may as well be a day in his life, but I digress.
We are running over our hour time allotment because we are having fun and sharing so much practical advice with our eventual audiences, and he has a meeting with none other than investor and author James Altucher right after we wrap up.
Ten minutes later, I’m meeting James for the first time (I’ve been a big fan of his work for over a year, and even gave his book Choose Yourself to my mom) and giving my goodbyes to Jayson, a new friend, book contributor, and web show interviewee all wrapped into one.
photo by Liebs Media
5:30 pm is when I finally stumble into my office again. The crowd has cleared on this Thursday night and I’m left relatively alone to choose a conference room in which to set up for my next interview, which isn’t until 8:00 pm and is over Skype.
In the meantime I reach out to potential contributors for 3 Billion Under 30, the follow-up to my first book 2 Billion Under 20 which was voted the #1 Entrepreneurship Book of 2015. So far, everyone from entrepreneurs running 7, 8, and 9 figure businesses to pro athletes, Guinness World Record holders, venture capitalists, industry-leading designers, corporate intrapreneurs, and others have sent me their stories so I can share them with the world and encourage our generation to act on their passions in life and unite in solving the world’s most pressing problems. Zappos CEO Tony Hsieh called my last book, “a challenge to young people across the globe,” and I’m increasingly getting more excited about 3 Billion Under 30 because it is shaping up to be the blueprint to accepting such a challenge.
Soon 8:00 p.m. rolls around and Joel Brown from Addicted2Success.com hops on the line. In a few short years, Joel has grown his media company to social media accounts that collectively have millions of followers and an annual unique visitor count of over 50 million. I used to write for his outlet, and now get to hear his most recent story to be shared in my book about struggling with TSA to re-enter the country after temporarily leaving the U.S. to head to Mexico for a friend’s bachelor party (he’s here on a six month visa from Australia). I’m glued to the screen as he shares the experience and how we was kept in a deportation chamber for twelve hours because the officers didn’t understand how he makes money online.
40 minutes we wrap up, wave goodbye via video chat, and I walk out to the shared area in our office to see Alex Wolf, a good friend, Instagram influencer, and entrepreneur who is here to grab dinner with me on Stone Street, the famous restaurant strip near Wall Street that fortunately happens to be right behind the building. Alex has grown various Instagram accounts totalling over 260,000 followers and has a business generating over $30,000 monthly that she doesn’t even run anymore (she has since hired a CEO to run the brand BossBabe she became famous for in order to grow a stronger personal brand). Earlier this week she was named one of Fast Company’s “Most Creative People” in business, and so just as I have been all day, I’m just happy to be here. We wrap up at around 10:30 pm and I head back to my office to send out my free daily “Millennial To Watch” newsletter (where I cover impressive peers of mine from all different backgrounds and industries) before heading back to Brooklyn and calling it a night.
Not every day of mine ends up like this, but I’ve set up projects like 2 Billion Under 20 and 3 Billion Under 30 that force me to meet interesting, exceptional talents given that all my work revolves around identifying, befriending, and connecting top-performing Millennials so I can help educate companies about how to best engage our generations and educate the public about why young people hold more power today than ever before.
I share this not to impress you, but to impress upon you that you too can create these connections and build a network that wants you to be successful and values your unique input. If I can build a 100% self-made network like this in less than five years, imagine what you can do if you take the time to develop a career around providing others with as much exposure, support, and rewards for their work as possible.
Help others by bringing awareness to their work and the stories they have to share, and they will certainly help you in return.
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Business
Failure to Launch: Why Pixar’s Lightyear is a Box Office Dud
Published
2 days agoon
June 12, 2025This summer’s movie season is now in full swing, and turnout is strong. Franchise films are facing a decline in dominance, but still hold a significant portion of the box office. In addition, original hits have proven that fresh storytelling can still break through.
Of course, challenges are there. With streaming habits, changing audience expectations, and the unpredictability of box office trends, studios are being kept on their toes. But one thing has remained constant: Pixar’s tentpole releases reliably soar past the billion-dollar mark.
Or so we thought.
Just before the pandemic, Pixar crossed a billion with Toy Story 4, one year after crushing it with Incredibles 2. Now, after a string of Disney+ releases, they’ve taken another big swing with the Toy Story spinoff Lightyear.
Then, bullish projections had Lightyear nearing a nine-figure opening weekend and cruising to $500m from there. Instead, the family-friendly tentpole opened second, failing to surpass a plummeting Jurassic World Dominion.
Why did Lightyear flop?
You probably seen the headline: Lightyear bombs. Disappointing on its face, but the ramifications go far beyond the potential for a Woody’s Roundup spinoff film.
The past couple Pixar films (Soul, Luca, Turning Red) released exclusively on Disney+. Many maligned the shafting of these exciting animated films. It’s especially upsetting for Turning Red, which could’ve easily been one of 2022’s runaway box office hits.
Lightyear is the test. A new direction for Pixar’s biggest franchise. The most means-tested Pixar film gets the theatrical boost, and if it does well, the other movies follow. For this reason, it is a big deal that Lightyear flopped. So, what happened?
If you frequent Facebook, you’ve no doubt seen the “get woke go broke” narrative. A gay kiss, which was removed from the film and added back after Disney’s March “Don’t Say Gay” controversy, has gotten the film banned in several countries. Domestic concern trolls like Ben Shapiro, enamored by Saudi Arabia’s officially-sanctioned bigotry, ratcheted up scare pieces on the film in the past week.
In today’s new heights of parental hysteria, it wouldn’t surprise me if a few thousand families stayed home due to right-wing fearmongering. Still, history doesn’t really support the notion that this would have a substantial impact on box office. Multiverse of Madness made big bank with equally-major LGBTQ+ characters. If anything, it could be said that these films’ lack of a Chinese release upsets their box office returns, but that doesn’t explain a poor opening weekend.
Still others have pointed to the shafting of Tim Allen, replaced in the role of Buzz by Chris Evans. Allen’s performance in the Toy Story movies is iconic and truly fantastic. Still, I question the notion that $30 million went missing from beleaguered Tim Allen fans.
The other explanation? Marketing. Lightyear got off on the wrong foot with an unclear premise. Evans’ ill-fated explanation tweet only made matters worse. Is this about a real Buzz Lightyear in the Toy Story universe?
One could argue that even today, Disney hasn’t totally gotten their story straight. The movie itself explains that this is the movie that the Buzz Lightyear toy comes from. An ‘80s sci-fi movie that Andy saw. In theaters. In 1995. That’s styled like a 2022 blockbuster. You can see how people got lost.
On the other hand, we might just be asking the wrong question.
Did Lightyear flop?
Of course, it’s too early to say definitively if Lightyear is a flop. That’s not what I’m arguing here.
We’re dealing with a case of Hollywood math, the same system by which Suicide Squad’s $750m profit is considered a dismal failure. Disney had the wrong idea about this movie as soon as they pushed it for a tentpole opening.
Lightyear’s $50m opening puts it in league with Coco and Cars 3, solidly ahead of true Pixar flops like The Good Dinosaur and Onward. It’s the highest opening for an animated film since Frozen II. With a COVID handicap still in play, that’s impressive.
Pixar’s mistake was to angle for a major franchise opening. They applied a post-pandemic framework to the nine-figure openings of Toy Story 4 and Finding Dory. They thought, reasonably enough, that parents would pay big money to turn out for a new, fresh installment in the beloved Toy Story franchise.
Herein lies the real problem. Lightyear is not, in any meaningful sense, a Toy Story movie. It has name recognition, which Hollywood has come to treat as a golden rule over the past two decades. But it follows a completely different character, played by a completely different actor, in a completely different world.
Like I said earlier, Tim Allen’s Buzz Lightyear is truly great. But the character is only a toy with an inflated ego, being constantly hit in the face by reality like Sideshow Bob stepping on infinite rakes. So much as wondering about “the real Buzz Lightyear” misses the point of the character.
Lightyear may marginally be a victim of conservative backlash, or poor promotion, or even COVID woes. But fundamentally, it’s a victim of its own premise.
What happens now?
Pixar’s next film, Elemental, is already slated for a theatrical release next summer. Barring a huge COVID flare-up or other societal collapse, they probably won’t go back on that. Down the line, other Pixar flicks in development may be looking at streaming releases if Disney has their way.
If anything, The Bad Guys’ recent success proves feature animation is doing fine. In a few weeks, the new Minions movie will likely confirm that. November’s Strange World will tell us if Disney’s animation department has any sort of long-term problem.
I can’t really recommend that you see Lightyear—in fairness, I haven’t seen it myself. If you want variety at the movies, the answer isn’t to support whatever Disney puts out. Live a little and see something out of your comfort zone. If Lightyear’s fate is already sealed, at least it won’t be at the expense of film as a whole.
We’ve all seen it before: the tale of the gauzy self-made business entrepreneur swept into fame and wealth, touting a name for themselves, only for it all to come crashing down suddenly. In their joyride, the protagonist figure realizes that beneath the world of dizzy glitters, there’s a saddened space of existence reality awaiting, of gaping shadows where life isn’t as pleasing as it seems to be.
Experiencing poverty is, without a doubt, a challenging feat in itself. Being born into it, experiencing success, fame, then losing it all and falling back into poverty is what must be especially difficult. Where the majority see this cliche in fiction or television, some are unfortunate enough to experience it firsthand.
This is the story of Wally Amos, of the Famous Amos fame.
Who is “Famous” Amos?
When it comes to feelings about Famous Amos, I imagine people typically fall into one of three groups:
The first group—being made up of mostly young people (probably; I’ve no data)— has zero knowledge of the brand at all. If the name doesn’t conjure visions of second-rate vending machine options (D4 at best), then you’re likely in this group.
The second group knows of Famous Amos and is familiar with its underwhelming status as a dollar store checkout counter snack food. Reasonable.
But the third group has a different view of the matter. A much more romantic take on the treat. Because this group remembers Famous Amos as a mouthwatering gourmet delicacy. A top-shelf cookie purveyor with an outspoken, charismatic owner in Wally Amos.
Why such a harsh disparity? How can a company less than 50 years old have such contradicting reputations among different generations?
There was a time, just a few decades ago, when Amos was a household name. A successful brand with big-name celebrity investors, upscale distribution, and a first-year total sales revenue of $300,000.
But by the mid-80s, the brand was hemorrhaging money. Amos would lose his house and eventually sell a majority stake of the company. Many people were left to wonder: How did one of the most successful snack companies of the last decade so quickly decay into financial shambles?
How did Amos find himself on the butt-end of a bad break?
These are interesting questions, and sure to be answered. But first, it’s worth understanding Famous Amos’ rise to popularity, understanding what made this gourmet cookie company so successful, so, well— I’m not gonna say it, I am not going to—famous.
Wally Amos’ Rise to Fame
Wally Amos came from a classically humble upbringing, born in 1936 in Tallahassee, Florida, to poor, illiterate parents. At age 12, he moved to New York to live with his Aunt Della. It was here that he learned of the famous recipe. (More on this in a bit.)
Amos, who dropped out of high school, would receive his G.E.D. after joining the Air Force. Returning to New York as a mature, educated man, he found work in the William Morris Agency, a Hollywood-based talent agency once considered “the best in show business.”
He began in the mailroom, eventually working his way up to becoming the first black talent agent in the entertainment industry.
This was more than just a side-quest for an aspiring baker; Amos now headed the rock’n’roll department at William Morris, where he signed Simon and Garfunkel and worked with Motown legends like Diana Ross, Sam Cooke, and Dionne Warwick.
It was only after growing disillusioned with the industry that Amos sought refuge in his aunt’s baking once more.
Wally’s son, Shawn Amos, said:
“Cookies were a hobby to relieve stress.”
It wasn’t long before the cookies took the main stage.
Amos told The New York Times in 1975:
“I’d go to meetings with the record company or movie people and bring along some cookies, and pretty soon everybody was asking for them.”
Amos’s connection with the entertainment business helped his business aspirations tremendously. He received significant contributions from industry stars Marvin Gaye and Helen Reddy, who gave Amos $25,000 for his new venture.
In 1975, Amos launched his first brick-and-mortar location. 7181 Sunset Blvd. in Los Angeles.
And it was a big deal. The grand opening was a star-studded gala attended by 1,500 people.
Success was sudden. After selling $300,000 worth of cookies in its first year, the brand continued to climb in popularity. By 1982, Famous Amos was making $12 million in yearly revenue.
Famous Amos’s success was the result of exploiting a hole in the market. In the mid-70s, the grocery store shelves were loaded with preservative-dependent snack options. Amos carved out a lucrative niche by marketing the product as a gourmet, zero-preservative, craft-made cookie. A risk well rewarded.
From “What’s Going On?” to “What’s Going On???”
With any great market advancement, a plethora of eager competitors emerge. And shortly after arriving on the scene, Famous Amos was met with rival brands like Mrs. Fields, and new, upmarket product lines from Nabisco and Duncan Hines.
Combining these market competitors and Amos’s inability to keep up with his success led to the first cracks in the business. By 1985, Famous Amos reported a $300,000 loss on sales of $10 million.
Later that year, Amos officially gave up the reigns of his company, selling a majority stake to Bass Brothers Enterprises for $1.1 million.
Two years later, the new owners upended the recipe entirely, adding preservatives and shelf-stable ingredients. Famous Amos was rebranding as an affordable brand. It wasn’t entirely unexpected; such mission-statement-defying practices are common for newly bought companies, but the decision prompted original owner Wally Amos to depart.
In 1992, President Baking Company bought Famous Amos for $61 million—more than 55 times what Wally Amos sold his controlling stake for just a few years earlier.
Amos wasn’t through with the cookie business, however. Later in 1992, he launched his new venture…
And was promptly sued.
Turns out: the latest Amos product— Wally Amos Presents Hazelnut Cookies— stood in direct violation of the contract he had signed years prior when selling his first business. The one that expressly prohibited Amos from using his own name and likeness in the selling of any product.
Undeterred, he changed the name of his company, operating instead as Uncle Nonamé. Boldness had treated him well in the past— and I think it’s an undeniably ballsy way to approach being sued over your own identity— but the market operates in mysterious ways. In 1996, Uncle Nonamé filed for bankruptcy.
What Became of Wally Amos?
By 1999, Amos was in talks with Keebler, the new owner of Famous Amos. An agreement had been reached: Wally Amos would become a paid spokesperson for the brand under the condition that they craft the recipe closer to the original.
And it feels like a solid ending to the story. The sweet embrace of a father and son after a long, arduous journey, complete with lawsuits, bankruptcies, and foreclosure. Ending up together would be fitting— if a bit too good to be true.
“It was bittersweet,”
says his son, Shawn Amos.
“He was happy to be back in the center of the brand he started, but he also had a hard time accepting the fact that at the end of the day, he was just a paid spokesperson.”
The feeling of being alienated from one’s own brainchild eventually led to a short-lived reunion between Amos and the brand that bears his name.
After leaving once and for all, Amos pivoted to making muffins with Uncle Wally’s Muffin Co., opening a bake shop in Hawai’i.
Amos wrote multiple books about his experience over the years, including Power In You, Man With No Name: Turn Lemons into Lemonade, and The Famous Amos Story: The Face That Launched 1,000 Chips. He has also been a vigorous advocate for literacy and was granted a National Literacy Honors Award by President George H.W. Bush.
At age 80, Amos appeared on the hit television show, Shark Tank, pitching another new business, “The Cookie Kahuna”. The business ultimately failed.
In 2017, he launched a GoFundMe, announcing he was struggling to pay for food, gas, and rent.
No longer famous, Wally Amos continues on with his baking and entrepreneurial spirit. His life is a statement of hard work and resilience, but also a cautionary tale about success, hubris, and the risks we make along the way.
Business
What’s an MLM? How Does It Work and Why Is It Controversial?
Published
3 weeks agoon
May 22, 2025Browsing Reddit has become a recent pastime because of a few hilarious and scandalous stories about people promoting MLMs. Then, going through YouTube offered me the same thing: the rise of terrible business practices of multi-level marketing companies.
While entertaining, I cannot help but feel a sense of sadness for these people who are swept up in these cult-like networks. I went to find out more and see what an MLM is exactly and why many are sacrificing their livelihoods for it.
The Structure
If you’ve been online within the past decade, there’s a good chance you’ve heard of the term “MLM.” However, you might not know exactly what it means. Well, I’ll put things into perspective for you. If you ever encountered cryptic Facebook or Instagram message asking you to buy some products, host a party, or join some kind of “exclusive” business, then you’ve had a firsthand encounter with an MLM. Congrats… I guess.
These messages, creatively nicknamed “hunbots,” are often sent by friends, family, or other mutuals. And if you got an iffy feeling while reading them, that’s because these users are caught up in a very common marketing scam. As mentioned before, the term “MLM” is an acronym that stands for Multi-level Marketing. You may also know it as network marketing or a pyramid scheme.
Well-known MLM companies include LuLaRoe, Mary Kay, Avon, Amway, and Herbalife. (And there’s more where that came from, unfortunately)
The Pyramid
I really like the use of the term “pyramid scheme” because when you look at the structure of these companies, they follow or format that is shaped like a pyramid. The higher-ups at the top are comprised of a very small number of people. Meanwhile, there’s a sh*tton of struggling workers at the bottom, all with lost Investments and broken promises.
Let’s say there’s one businessman at the very top of this pyramid. As the head of the company, he hires two more employees under him. These employees must pay an entry fee in order to join the company. Afterward, they are given products to sell, and some of the proceeds go to the big boss. These other two employees hire their own employees to work under them. Same deal; the employees on the third level show the products, and most of that money makes its way up to the one at the top. The cycle goes on and on and on to form a pyramid.
The Typical Experience
So, how does this work from the average MLM employee’s perspective? Put yourself in the shoes of someone who just got sucked into an MLM. I know, it’s terribly cringeworthy, but bear with me.
So, you’re a new recruit. You must pay an entry fee to join this exclusive establishment. The cost may vary, but usually, the more you pay, the more benefits you receive.
You’ll then be given products to sell. You may have to pay a fee to get these products into your hands. You might have to sell them at a higher cost than their unit price. But here’s the deal: more emphasis is placed on the action of recruiting more members. You will get paid in commission for every new member that you recruit. And guess what they will do with new members? They’ll be asked to pay entry fees just like you, and go on to try to recruit new members themselves. The way the system works is that it benefits only the higher-ups and early recruits. Hence, they call it an MLM. It’s got multiple levels, and the higher up you go, the more you’ll benefit at others’ expense.
What these companies won’t tell you is that new members are their main source of income. When new recruits run low, that’s when the company starts crumbling down. And once that company crumbles, the early recruits and CEOs collect their money, while regular employees are left broke.
The Manipulation
To most people, spotting these MLM companies is pretty easy. A job offer that charges entry fees, has a vague company set-up, or has no adequate interview process is naturally going to raise some alarm bells. So, you might be wondering: how the hell do people fall for these things?? Aren’t they obvious scams?
In truth, it’s not obvious to many demographics. And if you happen to get swept up in an MLM, it’s really hard to get out. Unfortunately, the only reason these businesses still exist is that people keep falling for them.
Strategies
There are three strategies that MLMs use when recruiting people;
- Targeting certain demographics
- Using charisma and big promises
- Giving people a sense of belonging
Let’s circle back to the “hunbots.” Ever wonder why those MLM messages will often use this upbeat “girl boss” language? Well, that’s because most of these companies are created to appeal to young college girls and middle-aged women. Young adults sometimes don’t have enough life experience to notice when they’re being scammed. Meanwhile, some older people don’t have enough tech-savviness to notice online ploys. Many women enjoy the idea of becoming their own boss and achieving a sense of empowerment.
Of course, many men fall for this as well. Normal jobs can be sucky. Sometimes you just wanna make easy money on your own schedule. Especially when the companies in question promise big returns while working on your own schedule. MLMs will often have spokespeople who can convince you to care about their cheap leggings or mediocre supplements.
Once they get reeled into the business, MLMs will host social events that provide a personal connection to other employees and higher-ups. They’ll start to form a bond with these people, until they become almost like a family. Remember that job you wanted to quit and knew you should quit, but the people were so nice that you just…had a hard time? Well, it’s that time 1000, because by this point, you’ve already invested so much money and time into them.
I’ve read so many horror stories of people losing their cars, their houses, their kids, all in the name of some cheap makeup products.
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