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8 Ways To Stay Focused On Your Fitness Goals

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fitness goals

Staying committed to your fitness goals is not always easy. In the beginning it is easy to stay committed and motivated. But as we all know, motivation wanes over time and we end up frustrated, stuck, overworked and distracted. It can be hard to stay focused when you have so much on going on.

It is easy to let life get the best of us, but it is not okay to stray off the track too far that we forget what is important. Staying focused on goals is crucial and staying motivated and committed to your fitness goal can make your life better.

Here are some ways to motivate yourself to losing weight and exercising regularly.

Set Goals

Don’t just say that you want to lose weight. Be specific. Say “I want to lose 20lbs in one year”. Your fitness goals need a specific and realistic time frame to measure your success like achieving fitness challenges. Being vague is like being indecisive. Setting up reasonable and manageable goals will keep you working hard.

Be Realistic

Losing 20 pounds in a year is realistic and doable. However, stating that you want to lose the same amount in 3 months is setting yourself up for failure, not to mention that it is almost impossible and dangerous for your health. It is also best if you have the means of achieving your fitness goals. If you want to swim to lose weight, make sure that you have access to a pool.

Reminders

Stick Post-It notes everywhere to remind yourself the benefits of exercise. This will not only serve as reminders but also motivation to continue and persevere.

Get A Buddy

An exercise buddy with a similar mindset can be great motivation to keep on moving forward. Sometimes exercising by yourself can be lonely and you might be tempted to skive off because of it. But if you have somebody waiting for you at the gym, it would be a different story.

Schedule Workout

We know you’re busy, but lots of busy people still have time to work out. They do this by scheduling their workout. Just like scheduling an appointment to the doctor, schedule the time for your daily workout. Use your phone to set up reminders or an alarm.

Put It In Writing

Encourage yourself to continue by starting a fitness journal. After exercising, write down what you did every day, the duration, what you ate and how much. When you look back and see the numbers you can measure your progress and keep on going.

Talk To A Trainer

Exercise is fun if it is composed of activities that you like doing. It is more fun if the activities are varied every day. The more you like your exercises, the more you will be motivated to do them. Talk to a trainer so that you can both device varied exercises you enjoy doing.

Obstacles

Responsibilities sometimes get in the way of our workouts. Think about what could possibly get in the way of your exercise regimen. For example, your kids might need watching on the day you’re supposed to go biking. Arrange for a sitter before hand or you can consider getting a child bike seat so that you can bring them along.

Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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word of mouth

Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Growth Hacking

Public Relations Lessons To Learn From

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public relations

When you’re new and inexperienced, the public relations world can be strange and exciting at the same time. Even if you went to school or took the appropriate courses, nothing can prepare you for the real-life experience because there are some things that cannot be taught in school. There are lessons in the PR world that is best learned from experience, trial and error and by learning from other people’s mistakes. Here are examples of PR lessons that you can learn from.

Work With Influencers

There are many novices who do not consider working with influencers when they are working on or launching a PR campaign. They undervalue influencers because it is seldom taught in school. Partnering with an influencer is a great PR campaign because they already have networks in place that you can leverage to make your campaign succeed. Nowadays people are connected not only through work but through the internet and social media too. It is normal to “follow” or be “friends” with somebody on social networking sites like Twitter, Facebook and LinkedIn and influencers have their own circle of followers and friends in these platforms. Working with influencers is a great way to spread your message quickly and make your campaign succeed.

Cultivate Media Relationships

People in the media have access to a bigger audience. When you’re working in PR it is all about getting the word out and reaching the maximum number of audiences. Don’t be shy with reporters. Get to know them and build relationships so that you can call upon them when needed. Aside from reporters, you also need to cultivate a relationship with your online audience. To do this, you need to be accessible to them through social media and blogs. Respond to their queries and engage them in conversation.

Create Newsworthy Content

When you’re in school, it is easy to imagine that your clients will have newsworthy content and you will have unlimited media coverage because of it. But when you’re in the real world, this is not always the case. When you’re a PR executive, it is your job to come up with newsworthy content by capitalizing on relevant events and to find ways to position your clients so that they can engage the media. Whether it is a holiday trend or current events, it is always important to stay abreast of what’s trending to get press for your clients.

Rejection Is Not Personal

Don’t take rejection personally. Just because you think that something is newsworthy or amazing does not automatically mean that other people deem it so. In school, most students do not need to access the media to garner attention for their assignments. This is why most of them do not have first experience when their stories get rejected. Don’t take it personally. Just because the reporter is not interested in your story does not mean to say that your story next week will also get rejected.

Timing Matters

When somebody tells a joke, the narrator has to time it perfectly for maximum effect. The same applies with public relations. It is easy to get impatient because you might think that it is best to strike immediately. However, it also pays to watch and be patient. Don’t send newsletters and pitches when no one is likely to read them. Learn the right time to update your clients or company’s social media pages, the best time to send email newsletters or when your blog posts go live. Knowing the right timing to update can help maximize viewership and impact.

Re-Use Content

Many of us who frequent the internet know that fresh is always best. However, in the world of public relations, it is alright to re-use content and repeat your message. There is a difference between sounding like a broken record and repetition. You want to repeat your message because some consumers won’t remember your message the first time. Repeat the message and reuse content by referencing past blog posts, sharing old posts in your newsletter or sharing old content as #throwbackthursday.

There are many public relations lessons that you don’t learn in school. In PR you need to learn to exploit situations to your advantage. If you’re new to PR have to be brave and try things that are new to you or get ready to learn as you go along.

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Business

7 Known Brands that Bootstrapped to Success

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Today’s entrepreneurs have a misconception that in order to succeed, you need outside money, and you need others to validate and invest in your idea. Below are 5 major companies to prove that theory wrong. You’ll probably recognize these 5 successes below and you’ll be more impressed with the fact that they didn’t receive any funding to become successful.

1 – SPANX

Sarah Blakely started her $400M company with about $5000 in her bank. At the mere age of 27, the wild idea of her new to be found startup came while she was getting dressed for a party. At the time, she even researched and wrote the patent herself in order to save money on hiring an attorney. Fast forward to 2016, her company reportedly worth $400 million and she owns 100% of her company.

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