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Everything You Need to Know About The Facebook Cambridge Analytica Scandal

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Cambridge Analytica

Facebook’s Cambridge Analytica scandal is dominating the news. From Elon Musk to Keith Weed, experts in the industry have been keeping a close eye on the story’s development around the globe. So, how did the scandal come to be and where is it going from here?

A Tale of Two Lawsuits

The giant scandal engulfing Facebook and user privacy has made lesser-known Cambridge Analytica a household name. Cambridge Analytica is a British, data-driven, political consulting company. Cambridge Analytica contracted Kogan GSR to harvest data from Facebook users via an application called This Is Your Digital Life.

The application was created in 2014 and banned in 2015 from Facebook when they realized that Kogan “lied” about the utilization of their harvested data. They reportedly ordered Kogan and all parties given access to that data to delete it.

There are two lawsuits raging against SCL Group (CA’s parent company), Kogan GSR and Facebook in the UK and US. The lawsuit in the UK is by Jason McCue, who alleges that the defendants abused the human right to privacy.

The case aims to ensure that violation of privacy will not happen again in the future, specifically the extraction of names, phone numbers, mail and email addresses, religious and political affiliations and other data.

About 270,000 users installed Kogan’s application to take a personality quiz, so why is the number 70 million affected? The permissions on the application allowed Kogan to collect data from friends of the 270,000 users who took the quiz.

While these users’ willingly gave out personal information, Kogan claimed the information would have an academic application. The lawsuit asserts the information was, in fact, used for commercial and political services. The 70 million user figure only covers those affected in the US. worldwide, that number is estimated to be almost 87 million, with over 1 million in the UK alone.

The US-based lawsuit puts the pressure on Facebook. Lead Counsel for the case, Robert Ruyak places heavy blame on Facebook, stating that Facebook failed to secure the personal information of millions of its users, in addition to failing to take appropriate action even when aware of this failure.

The Current Pulse of Litigation

Cambridge Analytica

In the past few weeks, there has been an influx of memes associated with Mark Zuckerberg. Zuckerberg is testifying in the US lawsuit though refused the UK’s request to interview for their lawsuit. The US lawsuit is still ongoing and continues to generate more questions than answers.

The affair also highlights how out of touch many in Congress are with current technologies, with videos of aging Congressmen struggling to understand some of Zuckerberg’s tech-based answers and reply in kind. In the UK, the Cambridge Analytica and Kogan investigation is also ongoing.

An Uncertain Future for Facebook Stocks

Facebook saw its first downgrade since January this Wednesday. Stocks fell 1.7%. However, the company has seen an overall increase of 3.9% in its stock since the scandal broke in mid-March.

With a lack of consumer confidence, both companies are not as enticing to veteran investors as they once were.

A Leaderless Organization

News first broke about the scandal via the New York Times on March 17, 2018. A Channel 4 news video leaked the following Monday, adding further evidence to the claims asserted. The video produced footage of CA’s CEO, Alexander Nix, seemingly engaging in illegal political techniques such as entrapment.

Nix was suspended the following day and recently stepped down from the CEO position. Alexander Taylor, CA’s chief data officer, sat down as quickly as he stood up to take the CEO position, serving only a few days. It is unclear who will lead the company during this tumultuous time. Alexander Nix refused parliament’s request to testify, showing additional distaste from the general public.

The Future of Digital Privacy

There is an aura of doubt clouding the general public’s faith that Facebook will take preventative actions to ensure a data breach of this level does not occur again. Many wonder how Silicon Valley’s brightest minds could let a mistake this large pervade its data for over a year. More importantly, Facebook did not alert authorities to the morally gray and illegal data collection.

With scandals like Equifax’s 2017 data breach still fresh, the public sees an unwillingness for companies to take responsibility. The unspoken protocol of these breaches appears to err on the side of deception rather than transparency. Equifax was aware of their breach, which exposed nearly half of the US population’s personal financial information, weeks ahead of the news breaking.

Additionally, the company sought to turn a profit by offering data-protection services after the incident. Even more frustrating, is that the only recourse for consumers affected was to freeze their credit and to unfreeze credit comes with fees.

Facebook

The lack of accountability and transparency means that these data breaches could simply be warning signs of far larger scandals to follow.

When companies are unwilling to make ethical decisions, it’s ideal that laws enter the creation process to ensure the safety of the public. A bipartisan effort is on the way in the US to give power back to the consumer. In a country where regulation is a dirty word, it’s unclear how this effort will be received.

On the tech, innovation side come solutions from a forgotten class of researchers: tech privacy experts. An unglamorous field is now finding itself at the center of fixing a growing problem.

A peer-to-peer decentralized internet (first introduced to the non-tech obsessed via the HBO show Silicon Valley), strong advertising blockers, information fiduciaries (whose purpose is to protect users’ data) and better encryption techniques are all points of notable research. May their innovation spawn a new era of data privacy.

The on-demand economy continues to grow quickly and with it comes many avenues for illicit data collection. There is a struggle to balance convenience with privacy. Tech privacy experts are working to ensure their solutions mesh well with consumers’ expectations for efficiency.

Flailing Confidence

Facebook’s rise as a tech giant may be in jeopardy. Their business model is strongly based on consumer trust. Zuckerberg’s decision not to alert authorities deny a request from parliament, his evasiveness in his testimony with Congress and his negative public image (he’s frequently touted as overly robotic and was presented unfavorably in The Social Network) has generated contempt from many consumers.

The #deletefacebook hashtag also gained organic momentum. For a company dependent on users for profit, a tall order for their public relations team is in store.

Kayla Matthews is a tech journalist and writer whose work has been featured on The Week, VICE and MakeUseOf. Read more posts by Kayla on productivitybytes.com.

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Discover 2025’s Top 10 Online Banks for Smart Savings

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McKinsey & Company reveals that 73 percent of bank transactions worldwide now take place online, such as in digital banks and payment systems. The increasing demand of customers for more flexible banking options is attributed to the rise in online banking channels. People prefer online banks because they offer simple tools and resources to manage their money. With this trend, online banking is here to stay. 

Best Online Banks: A Quick Guide

money and finance

Image Source: Tima Miroshnichenko from Pexels 

An online bank should cater to your financial needs like any traditional alternative. Here are a few factors to consider when choosing online banks:

Annual Percentage Yield (APY)

The annual average yield offered under each account will tell you how much interest your money will earn. When comparing online banks, consider one that offers competitive rates across all of its deposit accounts. 

Products and Services

Some online banks offer a complete package of banking products, including checking, savings, certificates of deposit (CDs), and money market accounts. They also offer loans and credit cards. So, look at the products and services offered by online banks before making a decision. You may also combine the services of an online bank with a traditional brick-and-mortar bank. 

Account Access

Typically, online banks offer 24/7 access to your account through their website or app. However, you should also consider how the bank handles deposits and withdrawals. It is crucial to know the restrictions, if any, on transfers, the limitations on withdrawals, and whether the bank accepts free cash deposits. 

ATM Network

An ATM network is essential if you frequently withdraw or deposit cash. An extensive ATM network will help you avoid transaction fees. If the bank is not associated with a large ATM network, you should look for one that will reimburse out-of-network ATM fees.  

Digital Tools

The best online banks offer innovative digital tools to help you accomplish financial goals. For example, Ally will help you organize your savings goals with savings buckets and analyze your spending habits to safely transfer available funds from your checking to your savings account.

Fees

You should avoid any bank, online or otherwise, that charges monthly fees or has extensive requirements to avoid them. Many online banks offer no-fee deposit accounts, require a low or $0 initial deposit to open the account, and don’t need a minimum balance to avoid maintenance fees. However, make sure you know whether the bank charges excessive withdrawal fees, paper statement fees, or fees for other services that you may want to use regularly.

Customer Service

Since you won’t have access to in-person customer service with an online bank, determine how you can contact a customer service representative if needed. Most online banks offer telephone support, live chats, or assistance via email. Some online banks also offer access to live support via extended hours or 24/7.

10 Top-Performing Online Banks

person counting money

1. Alliant Credit Union

Alliant Credit Union is an NCUA-insured online credit union offering members competitive deposit account rates and minimal fees. Most accounts don’t charge maintenance fees, but these can be waived if you sign up for e-statements. Membership is available for current or former employees of Alliant’s partner businesses in the US. You can also become an Alliant Credit Union Foundation digital inclusion advocate to become eligible for membership. Signing up costs $5, but Alliant will pay the one-time fee on your behalf. 

Alliant’s certificates earn solid APYs, with terms ranging from one year to five years. Its savings account earns a respectable yield of 3.10% APY on balances of $100 or more, but there are plenty of higher-yielding savings accounts with APYs over 5%. We like that Alliant’s High-Rate Checking account pays a better yield than other checking accounts and doesn’t require a minimum balance or charge service fees.

2. Varo Bank

Varo offers checking and savings accounts but doesn’t offer deposit certificates. Savings account comes with an APY starting at 2.50%. That rate becomes 5.00% for the first $5,000 if a customer meets the monthly requirements of the bank.

Cash deposits have limits and fees, and Varo customers can only deposit cash at a 3rd party retailer that joins the Green Dot network, including CVS, 7-Eleven, or Walgreens. On the other hand, cash withdrawals can be made through an ATM in the Allpoint network for free.

3. Ally Bank

Established in 2009, Ally Bank is full-service online bank that offers competitive rates on all deposit accounts. Customers can enjoy the highest rates for all balances, regardless of tier. Overall, the high APYs, minimal fees, and reliable customer service support makes Ally an excellent banking solution for millenials who want better savings and retirement plans.

4. Discover Bank

Discover Bank offers deposit accounts, credit cards, personal loans, and student loans. We like that Discover offers deposit accounts, such as CDs, savings, and a money market account, at competitive rates with no fees. While its $2,500 minimum deposit requirement for its CDs is steep, there is no minimum deposit required to open and maintain a savings, money market, or checking account.

5. Laurel Road 

Laurel Road, powered by KeyBank, helps healthcare and business professionals achieve their financial goals. They offer student loan refinancing, mortgages, personal loans, credit card, and specialized savings accounts. Laurel Road also offer Loyalty Checking with a low APY. New customers can earn a sign-up and monthly bonus with qualifying direct deposits. In addition, both savings account and checking account has no monthly free or minimum balance requirement.

6. Capital One

capital one logo

Capital One offers an above-average 3.80% APY on its savings account, strong rates on its certificates of deposit, and 0.10% APY on all checking balances. All accounts are free, and customers can access over 70,000 free ATMs.

7. American Express National Bank

This bank offer High Yield Savings Account with a 3.80 APY. Likewise, certifcate deposits (CDs) have competitive rate and there is no minimum opening deposit. You don’t have to worry in case you encounter banking-related issues because American Express National Bank has 24/7 phone support and online chat support.

8. Marcus by Goldman Sachs

Launched in 2016, Marcus is the online-only banking arm of Goldman Sachs, one of the 15 largest banks in the US. The bank’s savings accounts and CDs offer competitive yields and no monthly maintenance fees.

While some online banks offer no minimum deposit requirement to open an account, Marcus requires a $500 deposit to get started with a CD. There’s no minimum deposit requirement for its high-yield savings account. Marcus doesn’t offer a checking account or money market account.

9. My Banking Direct

My Banking Direct is the online-only arm of Flagstar Bank, N.A., which New York Community Bancorp owns. The bank is a lean financial service that offers only savings, checking, and a five-month CD term. The APYs on its savings account and CD are among the best available today.

In addition, the bank doesn’t charge monthly or overdraft fees and provides surcharge-free ATM access through a 55,000 Allpoint and Presto network. To open a savings account, you must deposit $500. Checking accounts can be opened with just $1. During the week, you can access extended customer service hours until 8 p.m. ET and 2 p.m. ET on Sundays.

10. SoFi

SoFi (short for Social Finance) was the brainchild of Stanford Graduate School of Business students who created an alumni-funded lending source initially focused on refinancing student loans. Since then, SoFi has expanded into a variety of loan categories and now offers online checking and savings accounts.

Conclusion 

Online banks lets manage your money and account via a website, mobile device, or app. Also, online banks generally offer higher interest rates and fewer fees than traditional banks. You should remember that while technology makes everything accessible, online banks also have some limitations. For instance, online-only or internet-only banks lack in-person interaction. However, if you are comfortable managing your money online, online banks are a convenient and low-cost option.

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The Latest In The AI Boom: What Entrepreneurs Need To Know In 2025

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Anyone unaware of how AI is revolutionizing almost everything we do daily could be living under a rock. Artificial intelligence has evolved at an unprecedented speed, transforming industries and reshaping how we operate businesses. Let’s explore the latest developments in the AI boom and what entrepreneurs can do to stay competitive.

AI’s Current State in Business

According to recent industry reports, the AI market is expected to surpass $1 trillion by 2030, with an annual growth rate of more than 35%. This is why businesses across all industries are investing heavily in AI technologies. Whether startups or global enterprises, they do this to stay competitive and meet the evolving expectations of their clients.

How Businesses Are Using AI to Gain a Competitive Edge

AI use by many companies is now commonplace thanks to its many benefits. There’s the enhanced efficiency, boosted productivity, and improved customer experience, among many others. Some of these applications include:

  • AI-Powered Automation: Repetitive tasks such as data entry, customer service interaction, and marketing campaigns can now be done using AI. It frees you up to give you more valuable time and resources.
  • Predictive Analytics: With AI technology, vast amounts of data to forecast trends, customer behavior, and market demands are easily within your reach. This helps you make better decisions.
  • Personalized Customer Experiences: Chatbots and AI-driven recommendation engines are just two examples of how AI can help you provide more tailored customer experiences. It also allows you to deliver hyper-personalized content and services previously available. 
  • Operational Efficiency: AI optimizes supply chains, inventory management, and logistics. This helps reduce costs and improve your turnaround times.

Many businesses nowadays are using AI to disrupt industries while achieving success. You’ll find AI-powered chatbots handling customer support and content creation, while e-commerce platforms use AI-driven recommendations to boost sales, as Shopify exemplifies. In health care, AI improves diagnostics and treatment accessibility, while marketers use AI for data-driven campaigns and optimized ad spending.

Emerging AI Trends You Need to Watch

computer screen

Source: Rahul Pandit on Pexels

It seems that entrepreneurs have no option but to embrace the transformative trends brought about by AI. The following are a few you must take note of:

  • AI-powered automation is simplifying operations and cutting costs.
  • Generative AI is revolutionizing content creation, marketing strategies, and product design.
  • AI in customer service uses chatbots, personalization, and predictive analytics to meet growing demands.
  • AI ethics and regulation ensure businesses comply with evolving laws and ethical standards.
  • AI-driven decision-making helps businesses gather data insights for smarter, more strategic choices to drive long-term growth and success.

Must-Have AI Tools for Entrepreneurs in 2025

It’s not getting on the bandwagon but keeping up with the times. Here are a few examples of AI tools you can use for efficiency and growth:

  • Marketing and SEO: Tools like Jasper and SurferSEO can help you craft optimized content, analyze trends, and improve search rankings with ease.
  • Sales and CRM: HubSpot AI and Salesforce Einstein offer intelligent automation, customer insights, and predictive analytics to boost sales performance.
  • Productivity and Automation: Zapier AI is an excellent option for task automation, while Notion AI is great for smart content organization.
  • Finance and Analytics:  Quickbooks AI and Tableau AI provide real-time financial insights, forecasting, and data visualization.

When choosing the right AI tools for your business, consider scalability, integration capabilities, ease of use, and cost-effectiveness. Make sure they align with your business goals and your workflow needs.

The Challenges Entrepreneurs Face in Their Adoption of AI

AI image

Source: Google DeepMind on Pexels

Admittedly, AI has immense potential; however, adopting it comes with challenges that entrepreneurs must navigate. Below are a few:

  • Cost Consideration and ROI Expectations: When you implement AI solutions, you may need significant upfront investment. Also, measuring long-term returns can be complicated.
  • Skills Gap: You will wonder if you need AI expertise or if you can rely on external support to use AI in your business effectively.
  • Data Privacy and Security Concerns: Protecting sensitive customer information while ensuring compliance with data protection regulations can be challenging.
  • Overcoming Resistance to AI Integration with Your Team: Your team members may fear job displacement or struggle adapting to new AI-driven workflows and tools.

Practical Steps to Integrate AI into Your Business

Here are a few easy steps to take if you want to integrate AI into your business:

  • Assessment of Your Business Needs: Identify which areas of your business would benefit from the technology. Is it customer service, operations, or marketing?
  • Start with Low-Risk Implementations: Look for small-scale projects that are easy to implement and carry minimal risk. You can start by adopting AI-driven tools for marketing, chatbots for customer support, or simple automation tasks.
  • Measure AI Impact and Scaling: Assess the performance and impact of your chosen AI solutions on your business. Measure key metrics like productivity, cost savings, and customer satisfaction. This way, you’ll find out if your AI adoption is giving the value your business needs. Scale its use as you gain confidence and see more positive results.
  • Partner with AI Consultants: Work with AI experts or consultants to guide the integration process. This ensures you’re using the right tools and strategies. This can also help you overcome any technical challenges you may face.

The Future of AI in Entrepreneurship

Market research firms, AI experts, and thought leaders see AI going through the following:

  • AI’s role in startups and small businesses will become essential, providing them with affordable solutions to automate tasks, enhance marketing, and improve customer service, leveling the playing field with larger companies.
  • AI will transform industries such as healthcare, retail, and finance. It can dramatically improve efficiency and customer experiences. It will also create new job roles, requiring business owners to adapt and upskill their workforce.
  • Additionally, entrepreneurs must stay ahead of the curve with continuous learning and adaptation. This will keep them competitive and ensure long-term success.

Conclusion

Entrepreneurship has been and will continue to be impacted by AI, but most of it will be transformative. The technology presents significant opportunities to help businesses thrive, leaving no option for business owners but to embrace these emerging trends. You need to start now, keep learning, and integrate strategically.

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Omnichannel Marketing Platforms: Definition, Examples & Tools

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Omnichannel has become a recent buzzword online. That’s because the business landscape has shifted most of their marketing efforts into virtual communication. Advertisers are always looking for new ways to boost online connections with audiences while increasing sales. This is how “omnichannel” sprouted quickly and into every marketer’s arsenal. But what is omnichannel, and what are some omnichannel marketing platforms that do the job? Read on to find out. 

What is Omnichannel Marketing?

marketing strategy on paper

The concept of omnichannel is simple. It aims to provide marketers a quick way to communicate with their customers and get as much engagement and conversion as possible from one go. Their objective is for customers to enjoy a seamless shopping experience on multiple brand channels, including online, mobile, or in-store. This means, marketers would have to show customers the same pricing and promotions across all brand channels. 

However, it also goes beyond that. You have to ensure that customers can navigate through different channels with ease. This means customers can switch between your brand channels without any roadblocks. For instance, a customer can order from your online store and have the option to pick it up from your physical location. One way to increase sales is by offering customers additional items to boost order value. 

Why is Omnichannel Marketing Important? 

marketing software

Omnichannel marketing is crucial these days since most people have shifted to online browsing and shopping. Moreover, if advertisers market on three or more channels, this could result in a 90 percent higher retention rate compared to using a single-channel campaign. 

Additionally, omnichannel marketing also strengthens your brand messaging since campaigns are consistent across all platforms. But what are the primary reasons why advertisers focus on omnichannel marketing? 

  • Brands will get high customer retention 
  • Gains customer loyalty
  • More personalization in the customer’s journey
  • More integrated business
  • Better customer insight
  • Smooth and enjoyable customer experience

How Does Omnichannel Advertising Work?

google search on smartphone

An example of omnichannel marketing is when a sports retail store sends its prospects an email containing a recent promotion on its newly launched running shoes. The email content shows the link to the promotion. Once customers click this link, they are taken to the brand’s eCommerce website. Instructions also let them know they can get it from the brick-and-mortar store. 

Another example is when a furniture store shows a behind-the-scenes video on YouTube about how its experts craft their pieces. Once viewers watch the video, they are welcomed with a link inviting them to join the brand’s email newsletter.

10 Omnichannel Marketing Platforms

social media on scrabble tiles

Here are 10 best omnichannel marketing tools.

1. BigCommerce

This online and offline sales tool is for large-scale businesses looking to streamline their advertising strategies. BigCommerce unifies all marketing campaigns in an easy and convenient platform, including in-store, online, social media, and marketplaces. It can also handle large volumes of sales, traffic, and transactions, providing customers with a smooth experience. 

2. NewStore

NewStore is the tool for all your POS and inventory management systems. It can manage orders, inventory, and customer data across the brand’s channels. It also comes with robust marketing tools that offer personalized engagement, such as push notifications, mobile apps, and location-based marketing.

3. Glassix

If you’re looking for the best omnichannel marketing platforms for communication, Glassix sits at the top of the list. It’s an AI-powered advertising tool that helps with email, SMS, live chat, messaging apps, and social media. Using Glassix means tracking all customer interactions and messages in one user-friendly interface is easy. It also lets you send targeted messages to your audiences based on their preferences and behaviors.

4. Desku

In addition to integrating all customer communications in one interface, Desku also helps with automation functions, such as chatbots, canned responses, ticketing systems, and more. Plus, it offers reporting tools and analytics to monitor progress. 

5. Omnisend

Omnisend is the platform for all your SMS and email marketing campaigns. It’s best suited for eCommerce businesses and allows advertisers to create, monitor, and automate campaigns across all channels. It offers drag-and-drop features and is extremely easy to use. 

6. Tidio

When searching for the best omnichannel communication platform, Tidio ranks high. It’s designed to facilitate customer interactions, manage inquiries, and offer real-time support. 

7. Adobe Experience Cloud

You can’t succeed in omnichannel marketing without using a cloud-based service. And Adobe Experience Cloud ensures you get the right cloud-based solution for optimizing customer experiences. You can use this tool to build and manage customer journeys through AI-powered insights. You can also integrate this platform with other Adobe tools like Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Analytics, and more. 

8. Revealbot

If you’re spending time on paid ads, Revealbot will help you manage them in one user-friendly interface. It’s a marketing tool that helps optimize digital advertising campaigns on Instagram, Facebook, TikTok, and Google Ads. You can use this tool to set automation features, campaign budgets, and custom ad rules. 

9. Shopify Plus

Shopify Plus if one of the best omnichannel marketing platforms for eCommerce businesses. It helps create a streamlined customer shopping experience. From workflows and checkouts to customer segmentation and targeted marketing campaigns, this is a reliable tool to use. 

10. Oracle CX Commerce

Oracle CX Commerce is the best solution for B2B and B2C businesses. It’s a cloud-based eCommerce platform that helps provide personalized experiences. It also offers advanced features that simplify segmentation, customized content, targeted promotions, and customer engagement. 

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