Released in September 2011, Snapchat brought time-sensitive photos to the social media realm. It encouraged users to rely on those images to show their friends interesting, funny or memorable things. March 2018 data reveals Snapchat stock is down more than 15 percent compared to the previous month, leading some people to wonder if it’s too risky to own Snapchat shares. Well-known pop culture stars can capture the attention of people all over the world by posting material on social media. Snapchat got reminded of that twice recently. What’s happened with the brand recently to cause the downward trend in Snapchat stock? And what’s likely ahead for the app?
The App Got a Recent Redesign
In November 2017, Snapchat revamped the application’s interface, but that decision caused an uproar among some users. Despite the pushback, Snapchat is sticking with the new look. Before rolling it out, site representatives acknowledged some users find Snapchat “difficult to understand or hard to use”. The app partially prompted a different layout that allows people to sort the content they see, among other things. Snapchat clearly aims to keep the service fresh and exciting for current and potential users. But, besides the new layout that’ll reportedly be tweaked throughout this year, what else can people expect?
Snapchat CEO Evan Spiegel spoke favorably about the facelift, saying, “While we are still very early in the rollout, we are optimistic about the potential to unlock additional growth with the redesign of our application. As expected, it will take time for our community to get used to the changes, but overall, we are pleased with the initial results and will be making the redesign available to our entire community in the first quarter.”
Indeed, it does take time for people to adjust to change, and user bases often aren’t happy when their favorite social media sites debut significant changes. That’s why I expect this displeasure about Snapchat’s evolution will blow over soon. However, that’s not the only problem the service has dealt with lately, and you can see it in Snapchat stock.
Unfavorable Mentions From Two High-Profile Celebrities
First, in February 2018, Kylie Jenner confessed she doesn’t open Snapchat anymore and asked if anyone else had stopped using it. Afterward, Snapchat stock prices sank 6.1 percent, causing a loss of $1.3 billion in market value.
Then, less than a month later, Snapchat came under fire again for allowing a phone game advertisement to run that asked viewers if they’d rather “slap Rihanna or punch Chris Brown.”
Many angrily took screenshots of the offensive ad and recalled the 2009 incident, which involved Rihanna and then-partner Chris Brown. He was arrested after an assault on her that occurred the night before that year’s Grammy Awards ceremony.
Soon, Rihanna posted a response on her Instagram feed. It’s no longer visible there, but people quickly took screenshots of it while reporters quoted the singer’s irate words.
In a quote given to the BBC, Snapchat said, “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”
The apology did not stop people from accusing Snapchat of allowing content that made light of domestic violence. The site might be doomed after Kylie Jenner and Rihanna’s comments. After Rihanna’s statement, Snapchap stock plunged again by nearly 5 percent.
Also, people chimed in to say if Rihanna advised people to delete their Snapchat accounts, they would. The hubbub even caught the attention of former first daughter Chelsea Clinton, who called the ad “just awful” in her own tweet.
It’s also likely there will be more sudden action with Snapchat stock prices. Despite the plunges due to Kylie Jenner’s and Rihanna’s comments, the company had the biggest one-day jump in Snapchat stock history this February due to news it added nearly 9 million more daily users.
Snapchat Bans ICO Ads
Snapchat announced a ban of all advertisements for initial coin offerings (ICOs). They’re following the lead of fellow social media site Facebook, which outlawed all cryptocurrency ads of a non-educational nature. The news came in mid-March shortly after the Rihanna incident. T could cause some people to wonder if the site is cracking down on other kinds of advertising.
That recent occurrence is not the only evidence that suggests the two social media sites pay attention to each other’s actions. Last spring, Facebook began letting people post content that disappears after 24 hours, just like Snapchat stories. Users could also personalize the Facebook content with stickers and filters, which Snapchat offers too.
New Features Are Continually Available
At the end of January 2018, Snapchat announced a way for people to depend on visual references from selfies while creating their Bitmojis. They are Snapchat avatars that represent site users. Snapchat calls the feature “Bitmoji Deluxe.” It lets people study selfies to make their bitmojis as realistic as possible.
A couple of years ago, Snapchat dropped hints about the possibility that people could create Bitmojis automatically with help from facial recognition technology. There’s no sign of that ability in this latest update. But since an increasing number of today’s gadgets identify people by their faces, it makes sense Snapchat might offer it relatively soon. They’re already focusing on making the Bitmojis better.
When Snapchat made the Snap Map feature available last summer, it attracted attention while catering to people’s desire to know what’s happening in real time. Although some might say Snap Map triggers FOMO, other people think the location-sharing feature is cool. Those who don’t want to use it have the option to stay in “Ghost Mode.”
I think Snapchat will incorporate a much more stringent ad-screening process based on the recent Rihanna fiasco. Plus, 2018 could be the year Snapchat re-enters the physical merchandise realm after its 2016 foray that saw it offering glasses that take pictures from a first-person perspective and let people upload them to Snapchat.
The company is reportedly currently developing new versions of those spectacles that are water-resistant. They come in more than one color and could be available as soon as this fall. That effort for the company to diversify makes sense, especially if Snapchat wants to profit from indirect income streams.
Google recently debuted its Cilps camera, which uses artificial intelligence to decide when to snap photos that seem most interesting. Similarly, there are rumors Spotify wants to start selling products such as speakers.
The months ahead will be action-packed for people who use Snapchat regularly. Those who are curious about the performance of this social media service will be following closely. If the service can achieve the growth it seeks from the redesign and continual rollout of features, it’ll likely be in the headlines even more than usual.
‘Or Die Trying’ Webseries Empowering Millennials
Inspiring millennials across the nation, Or Die Trying is sharing a story about four women living in Hollywood pursuing their dreams in the entertainment industry. In this exclusive interview, they reveal the truth about LA, crowdfunding, and feminism. The passion behind the webseries stem from the lives of the creator Myah Hollis and producer Sarah Hawkins. They are the masterminds behind Or Die Trying, and this is how they’re doing it.
What is Or Die Trying about?
MH: Or Die Trying is about four millennial women living and working in Hollywood. When it comes to their careers in the entertainment industry, they know what they want and they have an idea of what it will take to get there, but they struggle with making all of the pieces of their lives mesh seamlessly. While they’re strong in one area, they’re lacking in another. It’s a story about their journeys as they develop as women and try to come to some type of equilibrium, while not compromising who they are in the process.
Tell me about the characters.
MH: Amelia Tinsley is a journalist, struggling with her identity and her sense of purpose, and trying to get herself back on track. Bailey Rosenberg is a comedian who is totally in tune with who she is and what she wants, but is having opposing expectations forced on her by her mother who wants her to live more traditionally. Ellie Hansen is an indie actress who is disinterested in the idea of fame at the expense of art, even though she’s constantly being pressured to “sell out.” Raegan Thomas is the creator and co-showrunner of a TV show who, although she’s doing very well professionally, is dealing with things in her personal life, and she doesn’t really have the ability to compartmentalize the two. Each character is trying to achieve a sense of balance between two dueling aspects of their lives.
How did you ladies meet?
SH: Myah and I met a few years ago in Philly where we both lived and worked. We both made the leap to LA within months of each other in 2013, Myah moving here for writing, and I sought to pursue acting. Being friends and fellow film industry ladies, we wanted to create something together that we could call our own, as if you wait for the perfect role or opportunity to come to you, you’re never going to find it. We’ve been work wives ever since!
SH: Los Angeles is like Mecca for artists and those striving to put one’s dreams into fruition. Most everyone is here with purpose, and that alone can be incredibly infectious. Who wouldn’t want to feed off that type of energy every day?
MH: If you’re seriously pursuing a career in TV or film, this is the heart of the industry. It’s where you need to be. It also helps that it’s sunny all year and there’s a ton of sushi.
What is your day to day like?
MH: Every day is hectic in its own way, but not extremely exciting to be honest. It’s just a marathon of checking things off of checklists, chugging gallons of caffeine and trying not to sink into the warm comfort of an unproductive Netflix binge.
SH: I’m not sure I can really echo Myah’s sentiments enough on the coffee bit. Coffee in an IV and an obscene mountain of emails.
What inspires you?
SH: My fellow women in film. I feel like there is such community within our little network that is just pure of heart and down to earth, so much that at times it can kick your own ego-butt every now and then. This industry can be just absolutely brutal, but when I see like-minded, passionate, badass women who just want to help level each other up, I get incredibly motivated to do the same and progress the conversation further.
MH: I think I’m most inspired by the statistical improbability that I should be successful as a writer in this industry. When I first decided that I would pursue this instead of going down one of the many roads that would lead me to a stable job, I was very aware of the fact this is something that I should fail at. More people fail than succeed, that’s just a fact. You know this going in but you do it anyway. The idea of being successful despite those odds is what drives me.
Why a story about women?
MH: There aren’t enough stories about women told by women. There’s a unique perspective that’s missing in Hollywood because women are not telling our own stories, therefore the stories that are being told are not representing us properly. It’s a systemic problem that will only change if we make it our responsibility to create more complex, realistic female characters.
Who are some of your role models? Why?
MH: Shonda Rhimes is my main professional role model, for reasons that feel really obvious to me but I’ll just go ahead and lay them out. She has knocked down so many barriers and has become the epitome of a woman building her own empire and playing by her own rules. She has beat the odds in every way, and that’s really inspiring. My role models in my personal life are my parents and my family and close friends. I’m just surrounded by so many strong, resilient and talented people, it’s insane.
SH: Amy Sherman-Palladino for the creation of Gilmore Girls, which is probably some of the best feminist writing on TV and on a personal level, my dad. He has been a huge influence on my career as an actor and as a producer, and is a constant source of inspiration.
What advice can you give to people chasing their dreams in LA?
SH: Find your “person(s)”. LA can be extremely lonely and competitive if you let it. Surround yourself with people who push you to be better, to think outside of yourself, to keep the end goals in perspective when the day-to-day gets muddled and messy. That’s what I love most about Myah’s & I’s relationship. She keeps me in check and we push on together.
MH: Don’t listen to people, listen to your instincts. Listen to your gut. Succeeding in this city takes stamina. Only you know when you’ve had enough. Don’t stop going after what you want until you’re sure you don’t want it anymore.
How did crowdfunding through Seed & Spark help you?
SH: Seed&Spark was one of the most challenging and rewarding experiences. Crowdfunding is never easy, but the folks at Seed&Spark vet you and prepare you on a level that is incredibly empowering. Really cool filmmakers came out of the woodwork to support us, not only financially but with loans of goods, services, promotions, etc. Our project became a community through Seed&Spark, and we’re excited to continue to build that village through production this October.
How are you trying to make your audience feel?
MH: I don’t ever want to tell people what they should feel. I’m kind of a psych nerd, so I can get a little hippie-dippie at times, but I really think that everyone is at a different point in their lives and different things resonate with you depending on what you’re experiencing at the time. I just want people to be able to empathize on some level, but whatever feelings our show ignites is fine with me as long as they’re engaged.
What is your message to your audience?
MH: You have to trust your instincts, regardless of the backlash that may cause. You also have to be willing to put in the work to become whoever it is you want to be, both professionally and personally. Those are the main things that I want people to walk away with. Other than that, I just hope people take what they need from it and that they’re both inspired and entertained.
What sort of person is going to love the show?
SH: We sought to really hone in on our fellow millennial women in film, because they are our community, our niche; the ambitious, driven women who know what they want and are actively doing everything they can to make it happen. I know ODT echoes universal truths far beyond that demographic, that dreams are worth fighting for, and given by the reaction to our trailer, our Seed&Spark Campaign, and other press, I can’t wait to see who latches on to it, as both men and women alike have been extremely anxious and excited for us to get it out there.
What was the happiest moment?
MH: Finishing the scripts was a huge relief. I tend to pick at them compulsively until they’re exactly the way I see it in my head, so when they were officially locked in and ready to go I felt like I could finally breathe.
SH: For me, it’s the seeing the community we are beginning to build with Or Die Trying. A distinct moment was at our ODT Networking Party, and looking out into the crowd to see all the amazing people who not only came out to support our series, but came out to connect with fellow filmmakers and level each other up by networking with one another. It was so cool to witness!
How has pursuing Or Die Trying affected your lives?
MH: It’s completely dominated the past year and a half of my life. Everything has revolved around this project for so long, that I don’t really remember what I was doing with my days before. It’s also made me really confident in my abilities as a writer and producer, and very thankful to be surrounded by such talented and creative people every day.
SH: Same! ODT on the brain 24/7.
What struggles are women facing today?
SH: I’m going to chunk this down to women in film because there are some pretty wild problems outside of this industry women have been and are currently fighting against. To put it plainly, there is unequal opportunity for women behind and infront of the camera, unequal pay above and below the line, and very little movement to illuminate the female perspective onscreen.
Would you consider yourselves feminists?
SH: Yes. Men and women are equals, it’s time our society reflects it. Feminism shouldn’t be a dirty word.
MH: I honestly don’t understand how you can not be a feminist. There are negative implications about what feminism is, but it’s very simply the belief that women are equal to men in every capacity. I can’t believe that’s something that we’re still debating as a society.
How do you feel about the film industry today?
SH: I think we are in a unique time where collaboration and creation is becoming increasingly more welcome than competition. So much of this industry is cut-throat, but when it comes down to actually bringing a project into fruition on the indie level, I believe most people are in it for the right reasons. Maybe that’s naive of me to say, but at the very least, that’s been our experience with ODT. Everyone just wants to be apart of something bigger than themselves, and I believe our series speaks to that.
What obstacles have you faced?
SH: The proverbial “no,” and learning that it has no real merit on you or what you’re capable of achieving.
MH: The great thing about building your own projects and creating your own opportunities is that you don’t face many obstacles that you can’t overcome. There are always logistics that need to be figured out, but the fact that you’re not waiting for someone to tell you what you can or can’t do eliminates a lot of that hesitation and stress that can hinder you in this industry.
Who would you like to work with in the future?
SH: Jill Soloway.
Is there anything you want to highlight?
Design Hack Your Office For Maximum Productivity
Did you know that how your workplace design can impact the productivity of your employees? Aside from this, office design also affects employee safety and health. A study by international architectural firm Gensler in the US states that even small workplace designs such as lighting and spatial layout affect employee productivity. So how does the environment impact the health, safety, and productivity of employees?
Design To Encourage Movements
Our work has a big impact on your health. Most of the time employees spend a lot of time on their desks, so they are becoming sedentary. As we all know, sitting down for long periods of time has adverse effects on our health. It makes us gain weight, which in turn can lead to more problems like heart disease and obesity. Getting sick could lead to more days away from work or hospital stays, which could inhibit the productivity of the employee.
Designing office spaces that encourage movement or walking can help curb these problems for employees and employers alike. There are workstations that are designed to be used in either sitting or standing positions. An open space design also encourages employees to walk from one section of the office to another. Sometimes something as basic as an ergonomically correct chair can help prevent ailments like backaches.
Natural Lighting > Fluorescent
Good lighting can help people see details clearly and increased visibility can help increase productivity. But, this does not mean to say that you can skimp on lighting in the office because a recent study from Cornell University shows that poor lighting is connected to low production levels and social satisfaction among employees. Many offices are composed of cubicles to give employees privacy to do their work. However, the cubicle arrangement also blocks natural light, which means that some employees are not exposed to natural lighting during an entire work cycle.
Humans are wired to seek natural lighting. In fact, all office workers in Europe must have exposure to natural light. Employees who had the best views were the most productive and were most likely to describe themselves as healthy.
Dedicated Noise-Isolation Areas
Acoustics is another key contributing factor to productivity. To achieve acoustic comfort, the office must have appropriate acoustic support that is conducive to interaction, confidentiality, and concentrative work. If it is too noisy, workers will not be able to communicate with each other let alone concentrate.
Design your office to have multiple quiet areas where employees can migrate to in order to make calls, have private meetings, or to focus on their work.
Designed With Health In Mind
Aside from these factors, employers should also provide workers with suitable ventilation, access to greenery and the gym to help encourage a healthy lifestyle. Even something as basic as giving them access to increase or reduce the temperature in the office can impact their productivity. Employers should also encourage employees to personalize their workstations so that employees are happier. Workspace design should allow employees to socialize with each other easily while at the same time giving them access to views and privacy so that they can work properly and productively.
Good lighting, comfortable furniture, pleasant color schemes, and access to views or natural lighting can help generate positive energy in the office and employee mood. 79% of UK based employees report that a good working environment is important to their sense of job satisfaction.
Airport Hacks Only Pro Travelers Know About
Do you want to skip long queues, drink for free, get good prices on seats or learn how to get a free upgrade to first class? If so, read on because we’ve compiled some of the best airport hacks for business traveling. These tips can help you save money and make your trip a bit more comfortable.
1. Sign Up for TSA PreCheck or Global Entry
If you want to skip long lines, signing up for TSA PreCheck or Global Entry will allow you to breeze through security lines. Once approved, you are whisked ahead and there is no need to take off your shoes or remove your laptop from its case. It makes business travel easy and more civilized. The US, Canada, Mexico, New Zealand, the Netherlands, and other countries have similar pre-scanning programs that work with Global Entry.
The TSA PreCheck makes traveling domestically simpler while Global Entry makes returning from an international trip easier as it eradicates paperwork and long queues. Basically, they are clearance from the US Customs and Border Protection that designate people as low-risk travelers. All it takes is a background check, interview, and payment of fees and you can clear customs in a hurry.
2. Boarding Pass
Boarding passes like tickets are downloadable and printable nowadays. However, we are still a slave of technology and many of us have had embarrassing moments where we can’t find our boarding pass on our phone or the app suddenly hangs. Avoid these embarrassing moments by taking a screenshot of your pass and showing it to the boarding gate. Screenshots are easier to find and don’t require the use of an internet connection.
3. Pay For First Class Lounge
This airport hack comes in handy if you travel a lot. The first-class lounge costs around $30-$50 and has access to free drinks (including alcohol), internet, comfortable seats, and free food. In some airports, there are even shower rooms and quiet rooms for sleeping. If you have a long layover, the first-class lounge can be money well spent. Business traveling in style.
4. Book the Red-Eye
Taking the red-eye can be less stressful than taking other flights. Taking the last flight in or out helps you avoid the hustle and bustle of the airport and roads. Choose late-night flights especially if it’s an overnighter. If it leaves at 10 pm, you can avoid rush hour traffic, lines at security and check-in will be minimal and the airport will be less crowded and you can fall asleep during your flight and wake-up at your destination.
5. Save On Internet Fees
Roaming for your cellular device can be very expensive for data and the internet. Instead of racking up charges, sign up for Boingo, a wifi hotspot provider. They charge around $4.98 per month for internet access in the Americas and $59 a month for worldwide coverage. Check your American Express platinum card if you can get a subscription for free so you can network while you’re in the air.
Check if your airline has a loyalty program. This will encourage you to travel more frequently as you rack up the miles and get more perks. Keeping this in mind will make your business trips cost less and traveling easier.
Also, if you’re using free airport security, check this article first.