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How To Make Email Marketing Work For Your Business

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Email marketing is a way to get your message across your potential customer through the use of emails. It is a favorite tool among marketers and businesses, because it is a fast way of getting your product to your customer while offering interactive and open communication. It remains to be popular because it is affordable, fast, and quick to get started. One of the most popular forms of email marketing is the newsletter.

Email marketing has been around for some time, so you might be thinking whether it is still effective or worth your effort, especially since lots of companies engage in this form of advertisement. While it is true that many inboxes are full of marketing materials for other companies, email marketing can still work for your business. Here are some ways this strategy delivers results.

 

Affordable Way To Save Dollars

Instead of mailing your promotional materials you can save money and trees by going digital. With email marketing you avoid printing costs including ink and paper, mail handling and cost of postage. When you use email marketing you use the same newsletter template over and over again while getting your message across faster than snail mail.

 

Increase Brand Recognition

When you design an email newsletter you get your logo design, tagline and color pallet right in front of your audience. When a person or potential customer sees these elements on a frequent basis you build brand recognition and awareness even if they only see it for a second.

 

Keep in Touch With Target Market

An email newsletter is a good way to keep in touch with your potential customers. Newsletters are good mediums if you want them to know what’s going on like a new product or a sale for example. It is also another great way to keep your product on their mind, so they will buy your product or refer it to family and friends.

 

Increase Credibility

When you write about topics that are relevant to your business your readers will appreciate it and find value in what you are imparting. This will help increase your credibility in the business and establish your company as an authority. When this happens, it is easier for your company to promote the business and convert leads into sales.

 

Educate Current Clients

Newsletters are a good way to educate your current clients. Aside from keeping them informed about what’s going on you can also write inform them about new products and services they might be interested in and entice them to buy from you again.

 

Attract New Clients

Lastly, email marketing can help you attract new clients. All it takes is for one reader to read your newsletter and he or she might even share it to others. This will not only attract new clients but also give your business an opportunity to capture new email addresses to help grow your email list and your potential clients.

Email marketing is a strategy you shouldn’t ignore. Even with full inboxes email newsletters that deliver value still get read and even saved and shared. Every time you send a newsletter it has the potential to reach new clients and your business could get new inquiries.

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Business

2020 Cyber Week Deals for Businesses and Entrepreneurs

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Cyber Week Software Deals Featured Image

Are you looking for the best deals for Black Friday and Cyber Monday? We understand 2020 has been quite the rollercoaster. So, we compiled a list of Cyber Week deals specifically for growing your business. Here is the ultimate list of marketing, sales, lead gen, and SaaS tools you don’t want to miss.

*Bookmark and revisit this page for updated Black Friday and Cyber Monday promotions.

Analytics

BrandSavingsDurationDescriptionPromo Code
HowukuLifetime DealLifetimeHeatmap toolDIGITALTHINK
WebsignalsLifetime DealLifetimeSocial mention, listening & media monitoring tool.DIGITALTHINK
Wincher90% OFF3 MonthsSEO rank trackerBLACKFRIDAY2020
Two Minute ReportsLifetime DealLifetimeCreate a complete report in 2 minutes. CLICK TO ACTIVATE
Capturly$99LifetimeOptimize your websiteCLICK TO ACTIVATE
Pulno30% OffMonthlySEO Audit and Website AnalysisBLACKFRIDAY19

Business Development

BrandSavingsDurationDescriptionPromo Code
HR Partner50% OFFLifetimeEmployee records managementBLACKFRIDAY2020
nila.tech5% OFFLifetimeChatbox BuilderNILA5
Fesh80% OFFAnnualShopify Alternativefriday2020
CallHippo20% OffMonthly or AnnuallyVoIPBFCM2020
TimeCamp25% OffAnnualTracking app for projects and tasksCLICK TO ACTIVATE
Apploye25% OffLifetimeAll-in-one time tracking, employee monitoring, scheduling, and payroll management softwareCLICK TO ACTIVATE

Design

BrandSavingsDurationDescriptionPromo Code
Penji50% Off3 MonthsOn-demand graphic design subscriptionCYBER2020
Glorify93% OffLifetimeEcomm Designing ToolCLICK TO ACTIVATE

Email

BrandSavingsDurationDescriptionPromo Code
SalesHandyUp to 50% OffAnnualEmail Automation ToolCLICK TO ACTIVATE
Timetoreply40% Off6 MonthsEmail analytics tooloAspJ1Vq
SendX40% OffAnnualEmail Marketing SoftwareCLICK TO ACTIVATE
Constant Contact20% Off6 MonthsEmail MarketingCLICK TO ACTIVATE

Finance

BrandSavingsDurationDescriptionPromo Code
InvoiceBerry50% OFF 6 MonthsOnline invoicing software CLICK TO ACTIVATE

Marketing and Social Media

BrandSavingsDurationDescriptionPromo Code
LinkHelp17% OFFLifetimeLinkedIn AutomationLH17
Vyper50% Off VYPER + Free Instagram Growth CourseMonthlyBuild giveaways and referral programsCLICK TO ACTIVATE
Klenty25% OffAnnualSales Engagement PlatformCLICK TO ACTIVATE

Project Management

BrandSavingsDurationDescriptionPromo Code
nTask30% OffMonthlyProject Management SoftwareBF2020
Infinity86% OffLifetimeProject ManagementCLICK TO ACTIVATE

Web Development

BrandSavingsDurationDescriptionPromo Code
One Word Domain$10-50 OffLifetimeDomains DatabaseCLICK TO ACTIVATE
Brizy$299LifetimeWebsite BuilderCLICK TO ACTIVATE
WP User Frontend Pro20-30% Off1 Site to 15 LicenseRegistration & Profile BuilderCLICK TO ACTIVATE
Dokan20 to 30% Off1 Site to 10 LicenseMulti-vendor MarketplaceCLICK TO ACTIVATE
BlogVault40% OffAnnualWordPress backup, staging, migration & securityCLICK TO ACTIVATE
Cloudways40% Off3 MonthsManaged cloud hosting platformCLICK TO ACTIVATE

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Business

How To Make Customers Love Your Brand

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Why do customers prefer one brand over the other? Brand loyalty is not a mental act but an emotional one. This is because customers have an emotional relationship to the brands they prefer. The challenge for many brands is how to get customers emotionally invested and to keep the connection going. Here are some ways you can make customers love your brand.

Personality

Give your brand a personality. How do you want customers to feel? What message do you want to convey? Determine the tone of your brand and be consistent in maintaining this tone. Marcus Tober from Searchmetrics suggests that entrepreneurs give their brands a personality many people can relate to so that they can find it easy to connect and establish a level of trust.

High Quality

Brands that consistently maintain high quality are very trustworthy. When your brand is reliable and consistent, customers become loyal. If you let a customer down, they don’t forget. What’s worse, they might even tell their friends.

Make Customers Feel Unique

Customers like to feel that they are special. They don’t want to become just another number in your spreadsheet. Reward customers with little extras like personalized customer care. This way they will remember the experience and know that you are dedicated to them.

Develop Excitement

Hype can develop excitement over your brand and products. Building excitement can get people talking about you. Apple for example is very good in building excitement over the launch of their iPhones every time a new model comes along. The result is usually long lines from customers who want to be one of the first few people to buy the model or a pre-ordering frenzy online.

Exclusive Events and Parties

One way to reward loyal customers and maintaining the emotional relationship with them is to reward them with exclusive events and parties. Event marketing is a great way to make customers feel special. When they feel that they are receiving special attention and gaining access, they feel special and it forges a deeper connection.

Special Incentives

Consider how to make your products and services more special. This is not only so that you can survive a competitive marketplace where everybody wants to be innovative but also so that you can maintain a competitive edge. Think of ways how to improve your product or how you can make an entirely new and more superior product. New improvements will give customers reasons to love you more.

Deliver Value

Make sure your brand speaks of matters that concern your customers. Customers want to see how you can enhance their lives because if you can’t, they don’t have a reason to be loyal to you. Show them that you can deliver value by staying loyal to your brand.

Connect With Social Media

One of the ways you can connect with customers is by engaging them through social media and blogs. Connecting with them through these platforms give your brand a more human persona and they will be able to relate more easily to you. Create social media accounts not only for updates but also so that your customers can reach you more easily. Give them information they can use through blogs and answer questions and comments to develop a relationship with them.

Real-Time Customer Support

People today are used to everything becoming “instant”. They are impatient and want everything on demand. Providing real-time customer support is a great way to retain customer loyalty and increase satisfaction.

Encourage Feedback

Getting feedback from customers is a great way to boost customer loyalty. When customers feel that they have a say in how to improve your product or service, they feel that they are valued. When they have input, they will feel important. Encourage feedback from customers and learn from it.

Exceed Expectations

Don’t be satisfied and go the extra mile to exceed customer expectations. This is a great opportunity to tell customers that you value them. According to a study by the Rockefeller Corporation, 68% of customers leave because they feel unvalued. Exceeding customer expectations means that you are appreciating customers and the business they bring.

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Business

How to Ask For a Favor

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how to ask for a favor

Do you know how to ask for a favor? Asking for a favor might be hard especially if you’re the independent type. Like it or not, we need to ask favors now and then if we want to succeed. Favors have varying degrees from the very easy: “please come to the conference call tomorrow” to the onerous “please introduce me to your contact at Apple”. Lucky for you, people like doing favors. Studies show that people comply with requests to avoid awkwardness and it also suggests that favors are less of a burden than we think.

But regardless of studies, asking for favors can still feel strange. Therefore being deliberate in the way you ask a favor can make a big difference in the outcome. When asking for a favor, remember the following:

  • Set the stage: “I need to ask a favor”
  • Provide reason
  • Provide means of escape

The phrase, “I need to ask a favor” is a very powerful verbal contract. It also implies reciprocity. If you help me now, you can ask a favor from me in the future. This two way relationship of give and take acknowledges that the favor is not totally one-sided. But aside from this, it also makes the other switch gears into receiving mode. This will give your friend time to have an “uh-oh” or “happy to do so” moment. Consider these:

“Friend, can you cover my shift tonight? I’m not going to make it due to an emergency” or

“Friend, I have a favor to ask. Is it possible for you to cover my shift tonight? I have an emergency”.

In the first scenario, the friend is off guard and might feel that he has to do the favor. In the second scenario, setting up the stage to ask the favor gives your friend a second or two to decline or accept the favor.

The Reason

According to Robert Cialdini’s book, Influence; giving a reason to your favor increases the chances of a positive response. If you know how to ask for a favor be sure you’re providing a reason makes people react positively even if the reason is makes no sense to the request. People like to know that they are being asked something. If you’re asking a millennial for a favor, consider reading this article  about 5 things you need to know about Millennials. It’ll give some insights on what makes millennials tick.

The Escape Clause

When learning how to ask for a favor, it’s good to keep in mind an Escape Clause. People are inherently good especially when they are asked to comply with a request. This is because giving is better than receiving. However, when you ask a favor your goal is two-fold: getting what you want and making the giver feel good about helping. The best way to do this is to provide and escape clause so that your friend can graciously decline in the event that they cannot do you the favor. Remember you are giving them the choice to comply. You are not commanding them.

Good Escape Clauses Include:

  • “I understand if you can’t help. But I thought I’d ask”.
  • “I understand if you can’t come because you’re busy”.
  • “I would like an introduction to your friend from Apple but I understand if it makes you uncomfortable”.

Friends and colleagues cannot always come through when you ask them a favor due to a variety of reasons. However, you can always ask them favors with grace and gratitude so that you maximize your chances of getting what you want. Hopefully you will be able to pay back the favor once they ask something from you.

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