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How To Make Email Marketing Work For Your Business

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Email marketing is a way to get your message across your potential customer through the use of emails. It is a favorite tool among marketers and businesses, because it is a fast way of getting your product to your customer while offering interactive and open communication. It remains to be popular because it is affordable, fast, and quick to get started. One of the most popular forms of email marketing is the newsletter.

Email marketing has been around for some time, so you might be thinking whether it is still effective or worth your effort, especially since lots of companies engage in this form of advertisement. While it is true that many inboxes are full of marketing materials for other companies, email marketing can still work for your business. Here are some ways this strategy delivers results.

 

Affordable Way To Save Dollars

Instead of mailing your promotional materials you can save money and trees by going digital. With email marketing you avoid printing costs including ink and paper, mail handling and cost of postage. When you use email marketing you use the same newsletter template over and over again while getting your message across faster than snail mail.

 

Increase Brand Recognition

When you design an email newsletter you get your logo design, tagline and color pallet right in front of your audience. When a person or potential customer sees these elements on a frequent basis you build brand recognition and awareness even if they only see it for a second.

 

Keep in Touch With Target Market

An email newsletter is a good way to keep in touch with your potential customers. Newsletters are good mediums if you want them to know what’s going on like a new product or a sale for example. It is also another great way to keep your product on their mind, so they will buy your product or refer it to family and friends.

 

Increase Credibility

When you write about topics that are relevant to your business your readers will appreciate it and find value in what you are imparting. This will help increase your credibility in the business and establish your company as an authority. When this happens, it is easier for your company to promote the business and convert leads into sales.

 

Educate Current Clients

Newsletters are a good way to educate your current clients. Aside from keeping them informed about what’s going on you can also write inform them about new products and services they might be interested in and entice them to buy from you again.

 

Attract New Clients

Lastly, email marketing can help you attract new clients. All it takes is for one reader to read your newsletter and he or she might even share it to others. This will not only attract new clients but also give your business an opportunity to capture new email addresses to help grow your email list and your potential clients.

Email marketing is a strategy you shouldn’t ignore. Even with full inboxes email newsletters that deliver value still get read and even saved and shared. Every time you send a newsletter it has the potential to reach new clients and your business could get new inquiries.

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How Side Startups Are Growing During the Pandemic

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Side hustles aren’t unheard of. Zapier reports that a third of Americans (34%) have a side hustle. Many individuals rely on different sources of income due to increasing prices. Plus, it can help pay off debts and earn more money. Fortunately, more people are launching side startups or businesses because of remote work and flexible working arrangements. But how do people manage their full-time work and still conduct other activities through their side startup?

The Pandemic Side Gig Boom

man riding a bicycle

Before we discuss how people manage side startups, which side gigs boomed during the pandemic?

Forbes, BBC, and Bloomberg reported that many people turned to these side gigs:

  • Selling on Etsy
  • Freelancing on Fiverr
  • Delivering groceries and food
  • Launching small businesses
  • Managing social media

How Has Remote Work Contributed to Side Startups?

man working on his computer

Due to the flexible nature of remote work, many have decided to launch their side startups. For example, one pharmaceutical company director has started a Web3 company. 

However, it’s not easy for him to manage the side startup while working for the company. He sees an unfair transaction. Although he does work eight hours, he believes that he doesn’t owe his company the extra work hours he might have after finishing his regular work. After all, he doesn’t get paid overtime for working extra.

Plus, whenever he’s up for a promotion, the company always brings up his family and how long he can take some time off after the birth of his children.

Shari Rose is another startup founder. Unlike the pharma company director, the dentist practice Rose was working for was more than okay with her startup. They have said they needed her to stay.

Should The Boss Know Or Keep It To Yourself?

For starters, many businesses aren’t too strict about their employees launching startups on top of their full-time work. However, having a side gig like a startup could contribute to their performance at their job. At the same time, it could affect their current professional relationship with their bosses. Plus, there are fears of employees being fired.

Vox interviewed a marketing director working on HR software and said he chose not to tell their boss about his side startup. Even if they searched on Google if they should or should not do it, they ended up not telling them. The marketing director says his current full-time work will help him develop his side startup because he’s not well off.

However, some bosses are open about having their employees start their business on the side. Kaitlyn Borysiewicz works at a nonprofit but is working on her startup, the Melanin Collective. She has received approval from her boss that she can work on her startup on the side but can only work on it outside the nonprofit’s operational hours.

The Employer Perspective

Some employers have voiced their opinions about the side startup arrangement. One manager, in particular, has mixed feelings about this. They don’t speak on behalf of the company, but they are 50-50 over the side startup because employee growth matters in their company. But they’re open to having their employees explore and discover what they want to do on the side.

Meanwhile, another employer, Chinwe Onyeagoro, is supportive of the side startup arrangement. What matters to her is so long as her employees are meeting their deadlines, they’re more than welcome to work on their side startup anytime.

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Startup Central

Why Having an Advisory Board Could Make or Break Your Startup

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Facing severe challenges when establishing your startup could be an inevitable route. You won’t have any way to go past the challenge without going through it. And new entrepreneurs could rack their brains thinking of the best solution but will end up futile. This is why every venture would need a startup advisory board to help fill the gaps in knowledge and experience.

Here’s why a startup advisory board is vital and how to choose the right people. 

What is an advisory board?

In a nutshell, an advisory board acts as your business mentor. These people are highly experienced and knowledgeable in business, which will immensely enhance how you operate the business. 

By giving you business advice, you will have guidance in the following aspects:

  • Inviting more investors
  • Creating a compelling company culture
  • Establishing growth techniques
  • Attracting the right talents
  • Retaining the right employees
  • Planning and executing your exit strategy when all else fails

An entrepreneur’s relationship with the advisory board representatives is often informal and personal. This means communication is done via video chat, email, or text.

Why an advisory board is vital

Some entrepreneurs take an advisory board lightly due to the costs. But is it worth paying these individuals? Here are the benefits of having an advisory board:

  • They can fill knowledge gaps that will enhance your performance as the CEO of your startup
  • They will add credibility to your startup and boost trust among customers and investors
  • They give you business advice that you might never think of due to a lack of experience 
  • You’ll become trustworthy in the eyes of external and internal stakeholders

How to choose the right members for your advisory board

Selecting the right members for your advisory board is crucial as you need people to add value to your business. Here’s how:

1. Assess your knowledge and neds

It’s crucial to determine why you’re choosing an advisory board in the first place. That said, look within yourself to find the right people. Assess your experience, knowledge, and needs. For instance, if you need someone knowledgeable about finding funding, choose someone with connections with investors. 

2. Take advantage of personal relationships

The purpose of a business mentor is to have someone you can turn to when you need them the most. They act as your confidant and trusted ally. If you already have someone in your circle whom you think can add value to your business, see if you can leverage that relationship. 

3. Do your due diligence

As responsible entrepreneurs, it’s your job to screen candidates thoroughly. Do your due diligence and perform background checks on each candidate. Do they have a proven track record? Have they garnered some positive testimonials from previous clients? What are their strengths and weaknesses? Do they have advocacies or different principles that might cloud their judgment? By aligning your values and beliefs, ensure that the candidate is the right fit. 

4. Attend entrepreneurial events

Another way to find like-minded individuals is to attend business events and conferences. These are some occasions when business-minded people come together to share ideas and experiences. It’s also an excellent way to meet others who can potentially be your business mentor. 

Conclusion

A startup advisory board is essential to your business, especially if you’re still learning the ropes. They add value to your company and improve the overall performance and operation, provided that you nurture these relationships. 

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Startup Central

How the Shift in Startup Valuation Can Pose Financing Problems

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If you’ve been reading up on startup valuation, you might have heard the line, “valuation is an art, not a science.” After all, investors consider how the business faired in the past and how it’s projected to perform. Not to mention, factors like market position, team, tech, and so many others also come into play.

However, with a new emphasis on growth valuation, businesses have been valued based on their growth potential instead of their financials or brand recognition. And this has caused major problems for startups and VCs alike.

What’s the problem with startup funding?

Startups are at their best when scaling quickly and generating large amounts of revenue. They can only do this for so long before they need to start thinking about expansion.

This is where growth capital comes into play. Growth investors are committed to helping a company grow its business and scale quickly if they are involved in financing a startup. In return, they are looking for high returns on their investments. This allows startups to hire employees, pay rent, buy materials, and buy new equipment while growing their businesses.

They may be unable to do this with their funds because they have limited experience or budget. They may not have the option to go public or sell equity to investors to raise capital either.

Jacked up startup valuation in 2021

As the economy recovered from the onset of the coronavirus disease pandemic in 2020, 2021 was a breath of fresh air for players in the economy.

For the first time, many were ready to move on and fuel up various industries that stood still in 2020. According to TechCrunch, this resulted in free-flowing funding and a rise in startup valuation.

For instance, VC funding almost doubled from $335 billion in 2020 to $643 billion in 2021. In addition, there were 586 new unicorns in 2021 compared to 167 in 2020. Though the funding seems awesome for founders, it could spell disaster in the long run.

For instance, the once-inflated startup valuation can be a big problem with 2022’s geopolitical issues, inflation rates, and normalizing tech conditions.

How VCs can help solve the problem

Venture capitalists are adapting to the changing landscape of funding for startups. They are now looking for earlier-stage investments that are more focused on a company’s growth potential. The new standard for valuing companies is based on their ability to generate revenue and grow their business.

VCs are now looking for companies with proven growth models, strong customer traction, and strong sales teams. This is a change in the investment approach. They used to only look for the best possible financial return on their investments. Now they are looking for promising growth companies that can generate revenue and achieve massive growth. This new standard for valuing companies is based on the ability of the company to grow.

Evolving investor expectations and the future of funding for startups

VCs now expect startups to be more liquid. This means they will need to be able to raise large amounts of capital from the public markets at any time. This is a significant shift in the investment approach. VCs used to only look for the best possible financial return on their investments. Now they are looking for promising growth companies that can generate revenue and achieve massive growth.

The public markets may not be able to provide the liquidity these companies need. This means venture capitalists must step in to provide liquidity for their portfolio companies.

In the end, it’s all about investors now looking to fund startups that can withstand the test of time. After all, it’s not about the art of seeing the startup’s potential anymore; it’s more on the science of what it has actually done before.

And for other stories, read more here at Owner’s Mag!

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