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40+ Content Writing Statistics to Help Boost Your Business



Back in 2019, the content marketing industry is expected to be worth $412.88 billion by 2021. Fast-forward, we’re months into 2021. How far has the content writing industry reached? There’s one thing we know for sure, in online businesses, content writing is at the top of the throne. Here’s the latest content writing statistics to help boost your business: 

Content Writing Statistics – Marketing

  1. CMI

Successful content marketing takes time and effort to produce quality results for your brand. However, according to 42% B2B marketers, they have succeeded in building an effective strategy to help their business.

  1. eMarketer

As they say, consistency is vital for content marketing. Did you know that at least 60% of marketers make sure to create one piece of content a day? This helps them stay relevant to the search engine and social media’s algorithm.

  1. Aberdeen

The year-over-year growth set by content marketing leaders in unique traffic is 7.8x higher compared to followers. Content marketing leaders are defined by their ability to produce quality outputs. In most cases, they are websites that provide original content by publishing their business insights and statistics. 

  1. Altimeter

In 2014, studies reported that 57% of marketers prioritize custom content. 

  1. Altimeter

According to 78% of consumers, it’s easy to trust a brand that produces customized content. 

  1. Dragon Search Marketing

Custom content may influence 61% of consumers’ purchases.

  1. DemandMetric

Content marketing is 62% cheaper than traditional marketing. 

  1. DemandMetric

Although cheaper, content marketing generates 3x more leads than traditional marketing. 

  1. CMI

93% of B2B marketers take full advantage of the benefits of content marketing. 

  1. DemandMetric

According to 78% of content marketing officers (CMOs), custom content is the future of marketing. 

  1. Aberdeen 

The conversion rates of content marketing adopters are six times higher than non-adopters.

  1.  Aberdeen

Companies that prioritize content marketing may generate 5x more website conversion rates. Meanwhile, those who don’t create on-point content only experienced a 0.5% increase in conversion. 

  1. TopRankBlog

After seeing the importance of content marketing, 39% of the marketing budget is allotted for content marketing by leading B2B marketers. 

Content Writing Statistics – Strategy

  1. CMI

Compared to 41% of larger organizations, at least 48% of smaller companies have a well-documented content strategy. Although we often encounter the term “documented” content strategy, what does it mean? Well, a documented content strategy is a set of actionable steps that’s been proven to produce predictable yet beneficial results. 

  1. CMI

For 60% of B2C marketers, a documented content strategy helped them produce effective results. 

  1. Social Media Examiner

According to 58% of marketers, content filled with original information is the most sought-after type of content. Furthermore, marketers prefer an “original” written kind of content over visuals and videos. 

  1. TopRankBlog

Seasoned B2B marketers use an average of more than 13 content marketing tactics. 

  1. TopRankBlog

Meanwhile, statistics show that 72% of B2B marketers rates on-site events as an effective content strategy. 

  1. CMI

B2B marketers who established a documented content strategy are more likely to see themselves as useful. 

  1. CMI

At least 73% of organizations have appointed a content strategy manager to oversee their brand’s content strategy. 

  1. CMI

Furthermore, thanks to a content marketing manager, 86% of organizations are considered highly effective in content strategy. 

  1. Custom Content Council

According to 72% of marketers, online branded content is essential than magazine advertisement. Besides, it exposes your brand’s original creative outputs to a broader set of audiences. 

  1. Custom Content Council

For 69% of marketers, creative and useful content is more superior to direct emails and PR. Furthermore, it’s more accessible to wider audiences, may it be through organic research or paid online ads. 

Blogging Strategy

  1.  LookBookHQ

A majority of marketers use content repurposing as part of their content strategy. Almost 60% reuse “snackable” content two to five times. It’s one of the quickest ways to produce content if you aim at a consistent per-day release. 

  1. TopRankBlog

A majority of B2B marketers outsource startups and content writers. 64% of marketers hire a freelance writer or subscribe to an on-demand content writing service. 

  1. Contently

According to 50% of marketers, it’s desirable to measure their site visitors’ actual engagement and interest. 

  1. CMI

Compared to 2020, 72% of marketers are producing more content than their previous track record. 

  1. CMI

Did you know that over 2 million blogs are posted per day? We don’t want our content to drown amongst the sea of endless information. This is one of the reasons why SEO and consistent posting is essential. 

  1. HubSpot

Online businesses who blog daily see a positive ROI from their inbound marketing, according to 82% of marketers. In the end, the more consistent you produce content, the higher ROI you achieve. 

Content Marketing Platforms

  1. CMI

Social media is the most common platform for content marketing delivery. 87% of marketers utilized social media networks to increase the public’s awareness of their brand. 

  1. CMI

While 76% of B2B marketers create blog content, 73% publish case studies. Most businesses publish case studies on their website to showcase customer experiences and testimonials about their product or service. It’s a more detailed and informative approach that shows how your business can help your potential customers. 

  1. LookBookHQ

A total of 49% of marketers learn how to drive content and align it to the buyer’s journey. 

  1. Social Media Examiner

A majority of marketers plan to increase content creation quality with original and informative information. 81% of marketers agree with this kind of approach.

  1. DemandGen

In 2020, infographics grew from 9%-52% and will only continue to grow in the following years. 

  1. Unbounce

Meanwhile, the demand for infographics has increased by 800% in the past year. 

  1. TopRankBlog

Most marketers use LinkedIn to distribute content. 81% of B2B marketers agree that LinkedIn is the number one choice for content relevant to professionals. 

  1. TopRankBlog

Meanwhile, at least 73% of B2B marketers use Youtube as their content distribution platform. Statistics show that users spend a total of 6 billion hours viewing videos per month. 

  1.  CMI

For B2C marketers, an increase of 20% usage on LinkedIn is recorded this year. 

  1. DemandGen

In 2014, content reading on mobile devices increased by 10% and continued to do so in the following years. Nowadays, mobile-friendly websites have a higher engagement for those who do not. 

  1. LookBookHQ

According to 44% of marketers, they identify content production as the biggest challenge. 

  1. CMI

Interactive content or “gamification” is considered the least common strategy used for marketing. In fact, only 10% of marketers produce one. However, this type of content is more effective in increasing user engagement on a brand’s website. 

Content Writing Statistics – General

  1. HubSpot

The recommended length for blog titles is 6 to 13 words. It’s considered the perfect size to increase site traffic. 

  1. Orbit Media

A typical length for a blog is 1142 words in total. 

  1. HubSpot

Brands who prioritize blogging receive 97% more links to their business website, especially if you’re sharing original content.

  1. Glass Door

Hiring an in-house content writing team will cost your business: 

  • An approximate $60,000 per year for a content writer.
  • Over $45,000 for an editor. 
  • $65,000 per year for an SEO specialist. 
  1. OptinMonster

An average blog post takes three and a half hours to write. 

  1. OptinMonster

A total of 77% of internet users read blogs, while 43% admit to skimming posts.  

  1. OptinMonster

Only a total of 38% of bloggers update older articles. Meanwhile, 34% of bloggers advise that updating blog content produces beneficial results to the brand. Search engines love “fresh” up-to-date content. 

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Top 10 Video Marketing Agencies You Must Check Out in 2023



video editors

If you’ve been following the latest marketing trends, you would know that video marketing is popular. Factors like lower costs, the availability of video platforms, and the rise of social media influencers helped change how consumers interact with video content. Read on to learn the best video marketing agency to help you leverage the power of video. 

1. Vireo Video 

Vireo Video homepage

If you need an expert in Youtube marketing, be sure to check the features of Vireo Video. The platform specializes in Youtube marketing and offers various video-related services, such as Youtube content strategy, SEO, and advertising. Vireo Video is trusted by brands like Eckhart Tolle and Ripley’s Believe It or Not. For Eckhart Tolle, Vireo assisted in the optimization of his videos and helped grow his Youtube channel. As a result, his channel has more than 45 million new views or an increase of more than 260% compared with the previous period. 

Key Services:

  • Influencer marketing
  • Video optimization
  • Targeted YouTube advertising placements
  • Strategy development

2. NinjaPromo

NinjaPromo screenshot

Video marketing is one of the many services offered by the digital marketing agency NinjaPromo. If you’re looking for a perfect partner to assist you in reaching your desired audience quickly, NinjaPromo is one of the best agencies to work with. The company can help you create creative, engaging, and practical videos to promote your brand and increase your online presence. 

Key Services:

  • Video Production
  • Consultation
  • SEO optimization
  • Explainer videos
  • Event and product videos
  • Tutorials

3. Moburst

moburst screenshot

Moburst is a mobile and digital marketing agency that specializes in helping businesses grow their mobile apps. They offer different services to enable enterprises to improve their mobile app performance and increase user engagement. Moburst has created over 1,500 videos that generated 900+ million views. 

Key Services: 

  • App Store Optimization 
  • Video production
  • Mobile User Acquisition
  • Mobile App Analytics
  • Mobile App Design and Development
  • Mobile App Retargeting

4. Voy Media 

voy media screenshot

Trusted by big brands like Lacoste, Voy Media is a full-service agency offering various marketing and creative services. Their services are designed to help businesses grow their brand. Likewise, the agency helps them generate leads and increase conversions through social media platforms. Voy Media also ensures its clients receive the necessary support by assigning a dedicated account manager. 

Key Services:

  • Video editing and production
  • Product and lifestyle photography
  • Graphic design and illustration
  • Full studio production with talent and script

5. Pop Video

pop video screenshot

Pop Video was established in 2010 in Houston, Texas. They describe themselves as a business-first solution for a video-first world. Pop Video has a team of visual content creators with a specialization in video production and visual content marketing.

The agency has worked with various clients across different industries, including healthcare, technology, retail, and finance. Some of its notable clients include Microsoft, Adidas, and Coca-Cola.

In addition to its core video production services, Pop Video provides consulting and training services to help businesses develop their video marketing strategies and produce their video content in-house.

Key Services:

  • Video Marketing
  • Video production
  • Animation
  • Content creation
  • Social media optimization

6. Epipheo

epipheo screenshot

If you need help with educational videos, explore the services of Epipheo. Epipheo is a video marketing agency that creates animated explainer videos and other visual contents to assist companies, organizations, and individuals in connecting with their audience effectively. 

Key Services: 

  • Social video ads
  • Storytelling testimonial videos 
  • Animated explainer videos
  • Live action videos
  • Strategy and consulting

7. Early Light Media

early light media screenshot

Early Light Video is a full-service video production company that creates high-quality video content for businesses, nonprofits, and individuals. The agency is known for delivering top-notch video content that meets its clients’ needs. It was founded in 2013 by a team of Emmy Award-winning creative directors, With offices in Baltimore and Washington, DC.

Key Services: 

  • Video production
  • Post-production
  • Animation
  • Voice-over casting
  • Music Licensing

8. Indigo Productions 

indigo productions screenshot

Indigo Productions is a full-service video production company based in New York City. They specialize in creating high-quality videos for corporate clients, advertising agencies, and individuals. Their team of scriptwriters, directors, producers, hair and make-up artists, and location scouts will handle all the logistics.

Key Services:

  • Promo videos
  • Web commercials
  • Music videos
  • Movie trailers
  • Documentaries

9. LAI Video

lai video screenshot

LAI Video is a Washington, DC-based boutique video production company specializing in creating visual stories that inspire and engage audiences. The company was established in 2013 and has become a leading video production agency in the DC metro area.

LAI Video has worked with various clients, including National Geographic, The World Bank, Georgetown University, and The Smithsonian Institution. Their skilled team of filmmakers, animators, editors and producers work closely with clients to ensure that each video project meets their specific goals and objectives.

Key Services:

  • Corporate videos and commercials
  • Video communication campaigns
  • Branding
  • Video animation
  • Marketing storytelling

10. SparkHouse

sparkhouse screenshot

SparkHouse is a video production company based in Minneapolis, Minnesota, specializing in creating high-quality video content for businesses and organizations. The company was founded in 2013 by filmmakers and storytellers passionate about creating visually stunning and emotionally compelling videos.

SparkHouse has worked with various clients, including Target, 3M, Best Buy, and General Mills. Their talented filmmakers, animators, writers, and producers work closely with clients to ensure each video project is customized to their unique needs and objectives.

Key Services:

  • Brand Videos
  • Corporate Videos
  • Animation
  • Event Videos
  • Social Media Videos
  • Documentary Films

Which Types of Videos Do You Get from a Video Marketing Agency? 

A video marketing agency typically provides various video types, each with a specific purpose and target audience. Below are the common types of videos you can request from a video marketing agency.

  • Brand videos
  • Explainer videos
  • Corporate videos
  • Testimonial videos
  • Social media videos
  • Live stream videos
  • Case studies
  • Reviews
  • Tutorials


Video marketing is essential for businesses looking to engage their audience, build brand awareness, and drive conversions. As we look ahead to 2023, the competition will only continue to grow, making working with a reliable video marketing agency more critical than ever. 

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Top 10 Video Marketing Campaign Examples You’ll Enjoy Watching



three women

A video is an effective form of content, and its increasing popularity has gone together with the rise of social media. However, many marketing professionals still need a video for their digital marketing strategy. In other instances, some have already integrated video into their campaigns but need to see the best results. We’ve compiled some video marketing campaign examples that could inspire you to get the best possible ROI. 

1. Google Android: Friends Furever


Android’s “Friends Furever” video is a simple and cute marketing campaign. The video was shared over 6.4 million times, according to video ad tech company Unruly. Google produced a quirky video showcasing animals forming unexpected friendships. Each clip in the montage features great pairs of animals: dogs and elephants, chimps and horses, and tigers and bears.

The campaign proves that even the most uncomplicated videos can be super shareable with the proper subject matter.

Watch the video here

2. Jeni’s Splendid Ice Cream

ice cream sandwich

We encourage you to watch from the 20-second mark to see how it goes. Jeni’s Splendid Ice Cream is a small ice cream shop from Columbus, Ohio, and its YouTube channel proves you don’t need hi-tech equipment to make lovable videos. This is a remarkable small business video marketing campaign. 

Watch the video here

3. Reebok: 25,915 Days

woman and a text showing 13,120

The video features one woman’s relationship with running in reverse, from running the Reebok-sponsored Spartan Race as a middle-aged woman to birth. It’s a great way for Reebok to promote its brand mission of changing how people perceive and experience fitness at every age. 

And at the end of the video, a compelling CTA reads, “Calculate your days.” After all, adding a well-curated Call to Action is one of the secrets of a successful video marketing campaign.

Watch the video here

4. Alibaba: To the Greatness of Small

youtube screenshot

Sometimes, the most powerful messages resonate with the smallest audiences. This global marketing video is from the China-based ecommerce platform Alibaba. Alibaba’s global customers are almost as big as Amazon’s. The campaign was a powerful tribute to the role of SMBs in the global economy. Similar to a young athlete with Olympic dreams, all great brands start with an ambitious founder.

Watch the video here

5. Coca-Cola: The Last Customer

video collage screenshot

Coca-Cola is known for heartwarming holiday videos, and this is one of the best! The Last Customer is a video campaign launched by Coca-Cola in 2020. The campaign was designed to promote small businesses’ importance and their role in their communities.

The campaign consisted of a short film about a small convenience store owner preparing to close his shop for the last time. The owner reflects on his memories of running the store and the relationships he has built with his customers over the years. As he closes shop for the last time, he is surprised by his loyal customers who have gathered to say goodbye and express their appreciation for all he has done for their community.

Watch the video here

6. GoPro: Fireman Saves Kitten


“Fireman Saves Kitten” is a video campaign launched by GoPro in 2013. The campaign was designed to showcase the power and versatility of GoPro cameras in capturing dramatic and inspiring moments.

GoPro shows a powerful example of how brands can use their products to tell compelling stories and promote meaningful social causes. It was a testament to the power of video content to engage and inspire audiences. Moreover, it helped to cement GoPro’s reputation as a leader in the action camera industry.

Watch the video here

7. Nike Women: Better For It

better for it

Suppose your campaign is a powerful message of encouragement and empowerment for women. In that case, The “Better For It” campaign encourages women to embrace their imperfections and to push themselves beyond their comfort zones. The campaign’s tagline, “If you’re not failing, you’re not trying,” aims to motivate women to take risks and persevere through challenges.

The campaign also includes a digital community where women can connect and share their stories of progress and inspiration. The community features a range of resources, including workout routines, training tips, and motivational messages.

Overall, the Nike Women “Better For It” campaign is a powerful message of encouragement and empowerment for women of all ages and backgrounds. It seeks to inspire women to push themselves to be their best physically and mentally and celebrate their achievements along the way.

Watch the video here

8. BuzzFeed for Purina: Puppyhood

puppy and man

BuzzFeed did a great job writing a script that takes all the classic puppy stories you’ve heard and turns them into a delightful tale of a man and his dog spending time together.

Although it’s evident to today’s trained consumer that Purina’s Puppy Chow brand is behind the video, the product placement is so subtle that it’s not bothersome. Video marketers, take note.

Watch the video here

9. Intel: ‘Meet the Makers’ Series


Intel’s five-part “Meet the Makers” series aims to highlight the stories and innovations of people who are using Intel technology to create new and exciting products. It features videos showcasing different makers and their projects, from artists to scientists to entrepreneurs. So, if you’re looking for an effective and engaging way to advertise your product or service through video, the video ad is a good inspiration.

Watch the video here.

10. Google Earth: Homeward Bound


The Google Earth: Homeward Bound campaign is a marketing campaign that aims to raise awareness about the impact of climate change on the planet. It is also meant to promote the work of Homeward Bound, a global leadership initiative for women in science.

By inserting their product into a story of loss, love, and restoration, Google Earth successfully positioned its capabilities as life-changing — but it doesn’t feel too showy. The video makes you think that Google Earth isn’t out to make money, but rather, they’re out to build a service to improve the lives of their users.

Watch the video here.


Based on the examples above, the best video marketing content is engaging, informative, and resonates with its target audience. It should tell a story, evoke emotions, and offer a unique perspective or solution to a problem. Businesses and brands can build brand awareness and loyalty by creating high-quality video marketing content that connects with their audience. It ultimately drives sales and revenue.

Now it’s your turn. Video can do wonders to increase content engagement and clickthrough rates. Use these marketing videos as inspiration, and create fantastic visual content. These video editing tools can make your video content creation easier. 

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Why Use Video Marketing: 8 Compelling Reasons to Convince You



woman recording a video

Video marketing is one of the latest trends in business strategy. As it progresses rapidly, 83% of businesses believe that adding videos to their advertising and marketing strategy gives them good ROI. Do you still have doubts? Why use video marketing for promoting your business? The answer is simple. Adding video to your promotion checklist is worth it. Not only because everyone is doing it but because the video is an excellent digital marketing tool. Here are eight reasons to convince you to start working on your video marketing efforts. 

1. Video Increases Conversions and Sales 

person writing on a paper

Videos are crucial to the online customer journey and can make you serious money. Consider adding a product video on your landing page and increase conversions by 80%. The percentage shows that people who watch your videos are more likely to purchase your product or service. Wyzowl’s November 2022 survey shows that 89% of people say watching a video has convinced them to buy. 

2. Video Builds Trust 

Trust is the cornerstone of conversions and revenues. However, building trust should be the ultimate goal. The idea of content marketing relies on trust and creating long-term relationships. That’s why video content is likely to engage and convince the audience. 

YouTubers have become the most influential social media personality when discussing audience segmentation to help you promote your product or service. So, if you decide to invest in content marketing, you must also be serious about video marketing. 

Promotional videos can foster trust as well. Some consumers are still skeptical about buying online products and services because they fear fraud and cheating. But compelling marketing videos present your products in a conversational form. 

Overall, video content is an effective way to build trust with your audience. It allows you to communicate authentically, transparently, and credible, create an emotional connection and establish consistency with your brand.

3. Video Ranks Better in Google 

wooden SEO blocks

Video content can rank better on Google due to higher engagement rates, improved user experience, diversified content, social signals, and video SEO. You should create and optimize video content for a higher ranking in Google search results.

One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website. This may also be called “long clicks vs. short clicks.” If people spend a lot of time on your website, it must have quality content. A short, compelling video is a great way to capture viewers’ attention.

4. Video Shows Higher Return on Investment (ROI)

Statistics show that 83% of companies believe video provides a good return on investment. Even though video production is yet to be the easiest task, it can generate more revenue. Plus, online video editing tools are constantly evolving and have become accessible. Even your smartphone can make decent videos already.

Another good news is that your videos can be imperfect. It’s the content that matters! The latest research shows that users are mostly put off by videos that need to explain the product or service more. Low quality and poor design only matter a little. So the video is like pizza. Even if it tastes terrible, it still looks pretty good.

5. Video Marketing is Versatile

Video marketing is a versatile tool that can be used to achieve different marketing goals. Video can work well when launching a new product or service. More businesses using video marketing said they have an explainer video on their homepage. 

You can create animated videos if you’re trying to explain a difficult concept to your audience. Animation can bring ideas to life that no text or live video can. Besides, more than boring talking heads are needed to break through the clutter. Animated videos give a perfect mix of entertainment, education, and simplicity. And they work.

6. Mobile Users Love Videos

people using their phones

Video and mobile go hand in hand because people enjoy watching videos on the go. And as the number of smartphone users continues to increase, the video audience keeps getting bigger and bigger.

Google says smartphone users are twice as likely to watch videos as TV viewers. Likewise, mobile phones are more accessible than desktops, where viewers can easily connect to brands that show video content or ads.

The keyword here is convenience. Videos are easy to consume on mobile devices, requiring minimal effort, and can be viewed on the go. With the increasing number of mobile users, video content has become a popular and convenient way to consume information.

7. Video Marketing Captures a Wider Audience

Video content is an excellent tool for learning, but it’s also super easy to consume. In today’s fast-paced world, people don’t have enough time to read long product descriptions or service manuals. The modern customer wants to see the product in action. This trend has become one of the most fundamental driving forces in video content marketing.

Video marketing can capture a broad target audience and works on many levels, even the laziest ones. Ensure you target not only the eyes but also the ears of the potential client. Your competitive advantage gets double power!

8. A video is an Effective Tool for Social Media Marketing. 

Social media channels also encourage video content with their new features. Plus, YouTube is the second most popular social network in the world. Video content is more likely to be shared on social media than text or static images. This means that videos have the potential to reach a larger audience than other types of content.


Video advertising is becoming more and more affordable and widespread. It’s an excellent way for marketers to reach people. It is easier than ever for businesses to create and share high-quality video content. We believe this article helped wipe out your doubts and answered the question, “why use video marketing.”

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