Back in 2019, the content marketing industry is expected to be worth $412.88 billion by 2021. Fast-forward, we’re months into 2021. How far has the content writing industry reached? There’s one thing we know for sure, in online businesses, content writing is at the top of the throne. Here’s the latest content writing statistics to help boost your business:
Content Writing Statistics – Marketing
Successful content marketing takes time and effort to produce quality results for your brand. However, according to 42% B2B marketers, they have succeeded in building an effective strategy to help their business.
As they say, consistency is vital for content marketing. Did you know that at least 60% of marketers make sure to create one piece of content a day? This helps them stay relevant to the search engine and social media’s algorithm.
The year-over-year growth set by content marketing leaders in unique traffic is 7.8x higher compared to followers. Content marketing leaders are defined by their ability to produce quality outputs. In most cases, they are websites that provide original content by publishing their business insights and statistics.
In 2014, studies reported that 57% of marketers prioritize custom content.
According to 78% of consumers, it’s easy to trust a brand that produces customized content.
- Dragon Search Marketing
Custom content may influence 61% of consumers’ purchases.
Content marketing is 62% cheaper than traditional marketing.
Although cheaper, content marketing generates 3x more leads than traditional marketing.
93% of B2B marketers take full advantage of the benefits of content marketing.
According to 78% of content marketing officers (CMOs), custom content is the future of marketing.
The conversion rates of content marketing adopters are six times higher than non-adopters.
Companies that prioritize content marketing may generate 5x more website conversion rates. Meanwhile, those who don’t create on-point content only experienced a 0.5% increase in conversion.
After seeing the importance of content marketing, 39% of the marketing budget is allotted for content marketing by leading B2B marketers.
Content Writing Statistics – Strategy
Compared to 41% of larger organizations, at least 48% of smaller companies have a well-documented content strategy. Although we often encounter the term “documented” content strategy, what does it mean? Well, a documented content strategy is a set of actionable steps that’s been proven to produce predictable yet beneficial results.
For 60% of B2C marketers, a documented content strategy helped them produce effective results.
- Social Media Examiner
According to 58% of marketers, content filled with original information is the most sought-after type of content. Furthermore, marketers prefer an “original” written kind of content over visuals and videos.
Seasoned B2B marketers use an average of more than 13 content marketing tactics.
Meanwhile, statistics show that 72% of B2B marketers rates on-site events as an effective content strategy.
B2B marketers who established a documented content strategy are more likely to see themselves as useful.
At least 73% of organizations have appointed a content strategy manager to oversee their brand’s content strategy.
Furthermore, thanks to a content marketing manager, 86% of organizations are considered highly effective in content strategy.
- Custom Content Council
According to 72% of marketers, online branded content is essential than magazine advertisement. Besides, it exposes your brand’s original creative outputs to a broader set of audiences.
- Custom Content Council
For 69% of marketers, creative and useful content is more superior to direct emails and PR. Furthermore, it’s more accessible to wider audiences, may it be through organic research or paid online ads.
A majority of marketers use content repurposing as part of their content strategy. Almost 60% reuse “snackable” content two to five times. It’s one of the quickest ways to produce content if you aim at a consistent per-day release.
A majority of B2B marketers outsource startups and content writers. 64% of marketers hire a freelance writer or subscribe to an on-demand content writing service.
According to 50% of marketers, it’s desirable to measure their site visitors’ actual engagement and interest.
Compared to 2020, 72% of marketers are producing more content than their previous track record.
Did you know that over 2 million blogs are posted per day? We don’t want our content to drown amongst the sea of endless information. This is one of the reasons why SEO and consistent posting is essential.
Online businesses who blog daily see a positive ROI from their inbound marketing, according to 82% of marketers. In the end, the more consistent you produce content, the higher ROI you achieve.
Content Marketing Platforms
Social media is the most common platform for content marketing delivery. 87% of marketers utilized social media networks to increase the public’s awareness of their brand.
While 76% of B2B marketers create blog content, 73% publish case studies. Most businesses publish case studies on their website to showcase customer experiences and testimonials about their product or service. It’s a more detailed and informative approach that shows how your business can help your potential customers.
A total of 49% of marketers learn how to drive content and align it to the buyer’s journey.
- Social Media Examiner
A majority of marketers plan to increase content creation quality with original and informative information. 81% of marketers agree with this kind of approach.
In 2020, infographics grew from 9%-52% and will only continue to grow in the following years.
Meanwhile, the demand for infographics has increased by 800% in the past year.
Most marketers use LinkedIn to distribute content. 81% of B2B marketers agree that LinkedIn is the number one choice for content relevant to professionals.
Meanwhile, at least 73% of B2B marketers use Youtube as their content distribution platform. Statistics show that users spend a total of 6 billion hours viewing videos per month.
For B2C marketers, an increase of 20% usage on LinkedIn is recorded this year.
In 2014, content reading on mobile devices increased by 10% and continued to do so in the following years. Nowadays, mobile-friendly websites have a higher engagement for those who do not.
According to 44% of marketers, they identify content production as the biggest challenge.
Interactive content or “gamification” is considered the least common strategy used for marketing. In fact, only 10% of marketers produce one. However, this type of content is more effective in increasing user engagement on a brand’s website.
Content Writing Statistics – General
The recommended length for blog titles is 6 to 13 words. It’s considered the perfect size to increase site traffic.
- Orbit Media
A typical length for a blog is 1142 words in total.
Brands who prioritize blogging receive 97% more links to their business website, especially if you’re sharing original content.
- Glass Door
Hiring an in-house content writing team will cost your business:
- An approximate $60,000 per year for a content writer.
- Over $45,000 for an editor.
- $65,000 per year for an SEO specialist.
An average blog post takes three and a half hours to write.
A total of 77% of internet users read blogs, while 43% admit to skimming posts.
Only a total of 38% of bloggers update older articles. Meanwhile, 34% of bloggers advise that updating blog content produces beneficial results to the brand. Search engines love “fresh” up-to-date content.
Depop: Etsy’s $1.6B Ticket to Access Gen Z’s Market
Depop is the home to progressive and diverse finds when it comes to fashion. However, is that why Etsy bought it for a dazzling price of $1.625 billion? Perhaps it’s one of the reasons, but that’s not the end of the story. It all comes down to the target market.
Depop and Gen Z
If you’re wondering what Depop is and why on earth it’s worth more than $1.6 billion, then you’re not alone. To give you a quick overview, Depop is a startup eCommerce marketplace for fashion. It’s a place where people can buy, sell and discover unique items. Let’s say if Instagram and eBay had a baby, it’s probably similar to Depop.
Depop makes it its mission to provide a “community-powered” fashion ecosystem to its consumers. It’s a brand that is kind to people and much kinder to the planet. Aside from being an online eCommerce site, it has become a community. It managed to evolve into having a community that’s creative, diverse, inclusive, and progressive.
The fashion eCommerce has over 26 million registered users hailing from 147 countries. It’s a marketplace where 90% of active users are under the age of 26. So yes, the majority are Gen Z’s. The most popular categories found on the website are vintage, one-of-a-kind clothes, Y2K, and streetwear.
Etsy, for $1.6 billion, gambled on the booming market for second-hand goods. Not only that, it gained access to Depop’s young and fashion-conscious audience. This scenario is an excellent example of how much brands are willing to pay to enter the Gen Z market.
Why is Gen Z’s Market important?
Currently, Millennials and Gen Z’s dominate the rank if we’re talking about online consumers. Although Millennials now sit at the throne as the most extensive consumer base, change is inevitable. As Gen Z’s grows old, they will slowly surpass millennials as the largest consumer base. By 2026, it’s expected that Gen Z will entirely surpass millennials.
Aside from its huge market base, Gen Z’s are considered ethnically diverse consumers. Also, they’re the most educated generation which explains why they always doubt brands. Gen Z values authenticity, transparency, and being unique. It’s the generation where they’ll research everything about your business before purchasing.
It makes sense why $1.6 billion is spent to acquire an active marketplace with existing Gen Z users. Let’s take it as a shortcut to access the soon-to-be primary consumers of the world quickly. Aside from their extreme distrust of unknown brands, Gen Z’s are known to value brands that show authenticity.
So now, it’s obvious why brands go through extreme lengths to secure their market base for the long run.
Depop’s Business Worth
So far, it’s clear why Etsy bought Depop, especially if we emphasize the percentage of Gen Z users on the website. But it’s not enough to measure the scale of Depop’s business worth.
Here are two key factors that can show at what level Depop’s is worth:
- Gross Platform Spend, 2020’s Revenue
In 2020, Depop earned $650 million and $70 million, respectively, each increasing over 100% year-over-year.
- Gross Platform Spend Trend, Historical
From 2017 to 2020, Depop’s gross market sales grew at an 80% annual growth rate.
From the 2020s 70 million revenue, Depop is valued at 23.2 times compared to the previous year’s top line. It’s notable how Etsy sees Depop as a high-growth “SaaS business” instead of a consumer marketplace.
Depop and Etsy
The majority of younger shoppers have been maneuvering the shift of resale on a broader note. Besides, according to GlobalData PL, 40% of shoppers under 24-years old have been buying second-hand fashion. This study explains why Depop, where they can resell unique items, is popular with Gen Z’s.
Meanwhile, Etsy is widely known as a marketplace for handmade goods where you can buy vintage items. According to CEO Josh Silverman, the transaction is a way to deepen their connection with the younger generation. The company had $1.8 billion in cash, investments, equivalents, and balance sheet. It also had an undrawn $200 million revolving credit facility last March.
Although Etsy has acquired Depop, the current chief exec of Depop is encouraged to continue running the marketplace. As for Etsy, it will remain in London and will continue its operations as a stand-alone marketplace.
Penji Review: How unlimited is it REALLY? (+25% Promo Code)
Move over Fiverr. Unlimited graphic design services are the newest alternative to hiring a graphic designer. But, these services bring up many questions. For example: How unlimited is unlimited graphic design?
We tried out one of the top services: Penji.
Like many of their counterparts, Penji offers graphic design work on a monthly subscription. We put their promise of fast turnaround, high-quality, and affordability to the test.
You can submit as many design projects as you want via their online portal, and they’ll complete your requests one at a time until your queue is complete. This type of service promises to be a great added resource for teams to improve productivity.
Does it sound too good to be true? We thought so too. So, we signed up to see for ourselves.
This article was updated on June, 2021.
As with any service, there are pros and cons. To help with your graphic design hiring decision, we decided to condense what we found in a bulleted list below. Here’s a quick summary of our review of Penji’s unlimited graphic design service.
(Still wondering what “unlimited graphic design” is? We explain what it is here.)
- Easy and quick to create design projects
- Storage for all my requested designs
- VERY fast turnaround on most projects. I expected just 1 draft in 24 hours but instead received 3 drafts. Revisions were sometimes completed the same day I submitted them.
- Helpful features such as a revision tool, ability to invite team members, brand profile, and more
- Upbeat and direct communication from everyone I interact with
- A dedicated and responsive account manager who replies within a few hours
- Can’t call or talk to designers
- Best if you have design projects ready to submit
- Not available as an app
Penji’s “unlimited” design model is a great choice if you have the right expectations going in. The service is affordable for growing businesses and their output is reliable. However, if you’re expecting to be on-call or face-to-face with your designer, this type of service is not for you.
Compared to designing yourself, hiring freelancers, or using Fiverr, Penji is a much better service and value by a long shot. Their team of designers lived up to the promise and exceeded my expectations.
Thinking of trying Penji out for yourself? Here’s a special promo code for Owner’s Mag readers:
Use the Penji promo code “OWNER25” to get 25% off your 1st month.
PENJI FULL REVIEW
We put Penji to the test by signing up, requesting a design, and examining the results. Here’s how it went.
We get it. You want to know how it went without reading all the mumbo jumbo.
All four projects were completed within two weeks and I was impressed with how they all turned out. If I had paid hourly or per project, these would’ve easily cost me well above $1200+ to get done, and probably taken weeks.
With Penji, it took just a few days and I paid a fraction of what I would’ve paid elsewhere. Definitely impressed with both the turnaround, quality, communication, and value this startup has to offer.
But Penji isn’t without its flaws. The service definitely isn’t for everybody.
Who would benefit:
- business owners
- creatives with consistent design needs
If you don’t have a consistent need, the bill will start racking up after a couple of months and you won’t see the value in the subscription.
However, if you do happen to fit their target demographic, then there’s no better alternative out there. The speed and quality of their work easily rival other services I’d ever used. For $399 per month, this is an absolute steal.
What I Did Step by Step
Now, if you want to get into the meat of how it went, keep on reading for every detail of how I got from the sign up screen to the final project.
Signing Up For Penji
Signing up for Penji was a relatively quick and painless process. All of my questions were answered in less than 5 minutes by customer support via Intercom and another 2 minutes to complete the checkout process.
Communication with Penji’s Support Team
How fast and reliable a company’s support team is before you are an active customer is a reflection of what’s to come. If they’re unresponsive now, it will only get worse once I’m a customer. I reached out to Penji’s customer support team via their Intercom chat popup and got a response within 30 seconds, which is pretty good. I asked basic questions and the agent seemed knowledgeable.
Communication as a Customer
All communication is done online through Penji’s proprietary online portal. That includes revisions, feedback, and answering any questions my designers may have.
Communication with Your Designers
Penji assigned me 1 designer, Billie, and communication with her was easy. If you have used any messaging platforms like Slack, Facebook Messenger, or Discord, you’d be familiar with this form of communication.
Billie was responsive, attentive, and always seemed to have a positive attitude no matter how demanding my requests were. She had many questions about the projects, which I tried my best to answer as a customer. Though the back and forth took longer than I wanted, I realized she was just being thorough to get the design done right, which I appreciate.
Communication with Your Account Managers
They assigned me an Account Manager, Charmaine, who was very quick whenever I needed something. It usually takes just a few hours for me to get a reply via email from her. When I had an issue with one of the projects, she quickly stepped in and helped resolve the situation.
1. Choose the Right Package
All the packages are laid out with monthly, quarterly, and yearly pricing. Starting at $399 per month for the Pro plan, you’ll be able to make unlimited graphic design requests with a 24-48 hour turnaround. As your design needs grow, you’ll have the Team and Agency packages to choose from.
The form is straightforward and easy to fill out. Checking out was a breeze and took about 2 minutes.
3. Submit a Design Project
Clicking on the “+ Create new project” button, I’m presented with a visual chart of all the design categories they offer. They offer an extensive selection of options and even the ability to request a custom project.
4. Fill Out the Request Form
Next, I filled out a short form detailing what I wanted them to design. For those of you who hate long forms, this one from Penji is easy to follow and doesn’t ask too many questions. Most of the questions are actually optional so you can be as descriptive or non-descriptive as you like.
My test projects
As a digital publisher, we produce content on a daily basis and always have a need for on-brand graphic design. I created several projects to test how well-rounded Penji is and how they handle both simple and complex requests. A simple banner should be difficult, but can they handle a complex infographic with lots of texts and imagery?
Here are my test projects:
- Blog Graphic: Best DSLR Camera Equipment For Beginners
- Custom Illustration: Best Vacuum Cleaner Money Can Buy
- Facebook Post: Isometric Tech Gadget Graphic
- Magazine Print Cover (Owner’s Magazine’s 2020 May Edition
Despite creating four projects, the entire process was quick and smooth. It only took a few minutes to create them and their internal platform was lightning fast. At this pace, I can see myself submitting multiple projects on their platform with ease.
I expected at least one draft the next day. What I didn’t expect were three drafts ready for review. To give you a comparison, most freelancers and design firms we’ve hired take several days to submit just one draft.
The designs were surprisingly good considering that it’s the first draft AND they had a 24-hour turnaround. After reviewing, I realized how they did it. Every project had a different designer. I wasn’t assigned just one designer. It was like having my very own virtual design team.
4. Requesting Revisions
Though the designs were good, I still needed a few revisions. The drafts were turned around usually the same day or by the next day. Their support agent actually told me it will take 24 hours to turn around revisions. The revisions that took 24 hours were typically much more involved.
Overall, revisions were quick. Most came back within a few hours after I submitted them.
My one gripe would be that I prefer to have some sort of real-time chat with my designer or at least have a Zoom call. That’s one thing I like about working with my freelancers. Whenever they were online, we could just have a back and forth conversation to get the revisions across. I can’t do that with Penji.
Built-in Revision Tool
Penji has a built-in revision tool that lets me click anywhere on the design to leave a revision. I found this incredibly useful as it enables me to pin-point what I want to change.
It took about 1 week to go back and forth with revisions and edits for all 4 design projects. At the end of the week, I received the final drafts for all three. Here are the results of the three test projects.
1. Blog Graphic: Best DSLR Camera Equipment For Beginners
This far exceeded my expectations and will more than do for the blog I’m writing about DSLR camera equipment. I think most designers would probably just stop with 1-2 icons and graphics for this design. My designer decided to add the tripod, three lenses, drone, backpack, and a whole entire stage lighting kit.
I didn’t ask for those, but I’m impressed with the quality of the design. No revisions needed. I approved this project on the first try.
2. Custom Illustration: Best Vacuum Cleaner Money Can Buy
For this project, I asked my designer Kei to do a custom illustration of a man vacuuming his floor. He actually drew it up and sent me a rough sketch first before he started coloring it in. That was an extra layer of care and attention to detail I wasn’t expecting. Needless to say, I approved of his drawing and he delivered this draft the next day.
Everything in this graphic was hand-drawn and then colored digitally. Like the first project, I couldn’t think of any revisions except asking him to put the texts “Best Vacuum Cleaner Money Can Buy” on the graphic.
He went the extra mile and designed the text to fit the graphics. See for yourself above. It’s details like these that I would have had to harass my freelancer and he would try to nickel and dime me for every revision. Great work Kei!
3. Facebook Post: Isometric Tech Gadget Graphic
My designer Jave’s first draft amazed me because of how much detail he put into this project. I had asked for an isometric graphic with various tech products laid out on an isometric glass plane. I honestly thought my description may have been a bit too vague, but he understood my vision even better than I did.
4. Magazine Print Cover (Owner’s Magazine’s 2020 May Edition)
My designer Billie gave me 3 versions of the magazine cover. I don’t like version 1 at all. It looks too templated. I personally like version 2 and 3 and left revision notes accordingly. The coronavirus image was entirely her idea and I love it.
This project took a bit longer than the others because my designer Billie had questions and we had a lot of back and forth. I didn’t mind at all since she was asking good questions that I should’ve included in my design request. Overall, I appreciated the extra time she took to understand me and the project better.
About three days later, I received another draft which blew everything before it out of the water.
Reviews From Other Sources
Because you may not take our word for it, here are some of the most recent reviews from other sources:
Disclaimer: we receive an affiliate commission when the Penji promo code is used, however, the review is based on our experience.
Graphic Design Tips You Need to Know
If you’re not putting enough effort into your visual branding, there’s a chance your brand would be defunct in a few year’s time. Sounds harsh? Well, think about this – research by Kinesis says 75 percent of consumers judged a brand’s credibility based on website design. That being said, it’s vital to know the best graphic design tips to keep your business afloat and thriving.
Stick to a Color Scheme
This is one of the most crucial marketing graphic design tips pros swear by. To create a strong visual branding, you need to pick a color palette and stick to it. Resist the urge to overload your scheme with too many hues. Otherwise, you risk making your visual look amateurish and tacky.
If you’re having trouble picking a color scheme, consider color psychology. According to this field of study, colors can invoke moods or emotions. For instance, red signifies passion while blue channels peace and calm. Make sure to pick a hue that expresses your brand identity or what you want your audience to feel when engaging with your brand.
Use Fonts Wisely
Choosing fonts wisely is one of the graphic design techniques that separates pros from newbies. Without a doubt, one could get excited scrolling down a long list of new and cool fonts. However, too many fonts or using styles that clash against each other can wreak havoc on the visual. The rule of thumb is to never use more than three fonts in one design.
Also, if you’re combining two fonts in one copy, they need to have contrasting differences. For instance, using one serif and one sans serif font is a go-to trick for many pros.
Negative Space is Your Friend
Negative space pertains to the blank area in the design that surrounds the text or image. One of the best graphic design tips for beginners is to embrace negative space and not crowd every pixel with a design element.
But what exactly does negative space contribute to a design? For one, it offers a break to viewers, helping them absorb info better. In addition to that, it also brings the viewer’s attention to the crucial parts of the design. That said, not using negative space enough or having too little of it can result in a visual that’s too “noisy” for the eyes.
Ask Help from a Pro
Sure, you can take a pseudo crash course of all of the graphic design hacks out there. But if you don’t have the patience to actually put them into practice, then they won’t help your brand in any way.
If you’d rather focus your energies on other facets of the business, then it’s best to hire a pro to handle the creative work for you. Reputably designers know graphic design best practices by heart, and they can save you a lot of time, money, and effort.
In the end, it’s not about how beautiful or trendy your graphic designs are. Instead, it’s all about making sure that your visual assets reflect your brand values and let them shine through in every design.