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40+ Content Writing Statistics to Help Boost Your Business

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Back in 2019, the content marketing industry is expected to be worth $412.88 billion by 2021. Fast-forward, we’re months into 2021. How far has the content writing industry reached? There’s one thing we know for sure, in online businesses, content writing is at the top of the throne. Here’s the latest content writing statistics to help boost your business: 

Content Writing Statistics – Marketing

  1. CMI

Successful content marketing takes time and effort to produce quality results for your brand. However, according to 42% B2B marketers, they have succeeded in building an effective strategy to help their business.

  1. eMarketer

As they say, consistency is vital for content marketing. Did you know that at least 60% of marketers make sure to create one piece of content a day? This helps them stay relevant to the search engine and social media’s algorithm.

  1. Aberdeen

The year-over-year growth set by content marketing leaders in unique traffic is 7.8x higher compared to followers. Content marketing leaders are defined by their ability to produce quality outputs. In most cases, they are websites that provide original content by publishing their business insights and statistics. 

  1. Altimeter

In 2014, studies reported that 57% of marketers prioritize custom content. 

  1. Altimeter

According to 78% of consumers, it’s easy to trust a brand that produces customized content. 

  1. Dragon Search Marketing

Custom content may influence 61% of consumers’ purchases.

  1. DemandMetric

Content marketing is 62% cheaper than traditional marketing. 

  1. DemandMetric

Although cheaper, content marketing generates 3x more leads than traditional marketing. 

  1. CMI

93% of B2B marketers take full advantage of the benefits of content marketing. 

  1. DemandMetric

According to 78% of content marketing officers (CMOs), custom content is the future of marketing. 

  1. Aberdeen 

The conversion rates of content marketing adopters are six times higher than non-adopters.

  1.  Aberdeen

Companies that prioritize content marketing may generate 5x more website conversion rates. Meanwhile, those who don’t create on-point content only experienced a 0.5% increase in conversion. 

  1. TopRankBlog

After seeing the importance of content marketing, 39% of the marketing budget is allotted for content marketing by leading B2B marketers. 

Content Writing Statistics – Strategy

  1. CMI

Compared to 41% of larger organizations, at least 48% of smaller companies have a well-documented content strategy. Although we often encounter the term “documented” content strategy, what does it mean? Well, a documented content strategy is a set of actionable steps that’s been proven to produce predictable yet beneficial results. 

  1. CMI

For 60% of B2C marketers, a documented content strategy helped them produce effective results. 

  1. Social Media Examiner

According to 58% of marketers, content filled with original information is the most sought-after type of content. Furthermore, marketers prefer an “original” written kind of content over visuals and videos. 

  1. TopRankBlog

Seasoned B2B marketers use an average of more than 13 content marketing tactics. 

  1. TopRankBlog

Meanwhile, statistics show that 72% of B2B marketers rates on-site events as an effective content strategy. 

  1. CMI

B2B marketers who established a documented content strategy are more likely to see themselves as useful. 

  1. CMI

At least 73% of organizations have appointed a content strategy manager to oversee their brand’s content strategy. 

  1. CMI

Furthermore, thanks to a content marketing manager, 86% of organizations are considered highly effective in content strategy. 

  1. Custom Content Council

According to 72% of marketers, online branded content is essential than magazine advertisement. Besides, it exposes your brand’s original creative outputs to a broader set of audiences. 

  1. Custom Content Council

For 69% of marketers, creative and useful content is more superior to direct emails and PR. Furthermore, it’s more accessible to wider audiences, may it be through organic research or paid online ads. 

Blogging Strategy

  1.  LookBookHQ

A majority of marketers use content repurposing as part of their content strategy. Almost 60% reuse “snackable” content two to five times. It’s one of the quickest ways to produce content if you aim at a consistent per-day release. 

  1. TopRankBlog

A majority of B2B marketers outsource startups and content writers. 64% of marketers hire a freelance writer or subscribe to an on-demand content writing service. 

  1. Contently

According to 50% of marketers, it’s desirable to measure their site visitors’ actual engagement and interest. 

  1. CMI

Compared to 2020, 72% of marketers are producing more content than their previous track record. 

  1. CMI

Did you know that over 2 million blogs are posted per day? We don’t want our content to drown amongst the sea of endless information. This is one of the reasons why SEO and consistent posting is essential. 

  1. HubSpot

Online businesses who blog daily see a positive ROI from their inbound marketing, according to 82% of marketers. In the end, the more consistent you produce content, the higher ROI you achieve. 

Content Marketing Platforms

  1. CMI

Social media is the most common platform for content marketing delivery. 87% of marketers utilized social media networks to increase the public’s awareness of their brand. 

  1. CMI

While 76% of B2B marketers create blog content, 73% publish case studies. Most businesses publish case studies on their website to showcase customer experiences and testimonials about their product or service. It’s a more detailed and informative approach that shows how your business can help your potential customers. 

  1. LookBookHQ

A total of 49% of marketers learn how to drive content and align it to the buyer’s journey. 

  1. Social Media Examiner

A majority of marketers plan to increase content creation quality with original and informative information. 81% of marketers agree with this kind of approach.

  1. DemandGen

In 2020, infographics grew from 9%-52% and will only continue to grow in the following years. 

  1. Unbounce

Meanwhile, the demand for infographics has increased by 800% in the past year. 

  1. TopRankBlog

Most marketers use LinkedIn to distribute content. 81% of B2B marketers agree that LinkedIn is the number one choice for content relevant to professionals. 

  1. TopRankBlog

Meanwhile, at least 73% of B2B marketers use Youtube as their content distribution platform. Statistics show that users spend a total of 6 billion hours viewing videos per month. 

  1.  CMI

For B2C marketers, an increase of 20% usage on LinkedIn is recorded this year. 

  1. DemandGen

In 2014, content reading on mobile devices increased by 10% and continued to do so in the following years. Nowadays, mobile-friendly websites have a higher engagement for those who do not. 

  1. LookBookHQ

According to 44% of marketers, they identify content production as the biggest challenge. 

  1. CMI

Interactive content or “gamification” is considered the least common strategy used for marketing. In fact, only 10% of marketers produce one. However, this type of content is more effective in increasing user engagement on a brand’s website. 

Content Writing Statistics – General

  1. HubSpot

The recommended length for blog titles is 6 to 13 words. It’s considered the perfect size to increase site traffic. 

  1. Orbit Media

A typical length for a blog is 1142 words in total. 

  1. HubSpot

Brands who prioritize blogging receive 97% more links to their business website, especially if you’re sharing original content.

  1. Glass Door

Hiring an in-house content writing team will cost your business: 

  • An approximate $60,000 per year for a content writer.
  • Over $45,000 for an editor. 
  • $65,000 per year for an SEO specialist. 
  1. OptinMonster

An average blog post takes three and a half hours to write. 

  1. OptinMonster

A total of 77% of internet users read blogs, while 43% admit to skimming posts.  

  1. OptinMonster

Only a total of 38% of bloggers update older articles. Meanwhile, 34% of bloggers advise that updating blog content produces beneficial results to the brand. Search engines love “fresh” up-to-date content. 

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Business

Hypage Review: Is It Better than Linktree?

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Hypage: Worth the Hype?

“Link in bio.”

The phrase is so ubiquitous, it’s almost lost its meaning. If you have a public-facing social media presence, you’ve had to think about what link you’ll put in your bio.

Hypage offers a new solution. Like Linktree, it lets you put your socials, your work, and all your other important links in one place. But it also lets you sell merch, subscriptions, and other digital products.

Is this the next big thing for content creators and entrepreneurs? Here’s our Hypage review.

What’s Hypage?

Hypage home page website screenshot

Hypage is a product by Hyax, a broader platform for selling digital products. Hyax itself is part of Rgrowth, a product incubator that also created the giveaway tool Vyper.

But chances are, you don’t care about all that. What can Hypage do for you?

First of all, chill. Second of all, Hypage claims it can cover your bases from all of the following services in one:

  • Linktree—Compile all your links in one place
  • Gumroad—Sell digital content to your fans
  • Patreon—Create your own membership
  • Ko-fi—Accept instant donations
  • Substack—Curate an email list

On top of everything else, Hypage takes zero transaction fees. They’re a subscription-based service, so you pay a simple monthly fee and get to keep whatever you earn from your content.

Hypage pricing

Pricing plans

Anyone can sign up for Hypage for free, but like I said, they make their money off of subscriptions. That means, as the old saying goes, you gotta spend money to make money.

Hypage offers three payment plans:

  • Free – An unlimited free tier that lets you create a fully custom bio link with a hy.page URL.
  • Pro – $19/mo. Allows you to sell products, accept donations, take fan requests, removes Hypage branding.
  • Enterprise – $39/mo. Allows you to sell subscriptions and memberships.

How to sign up for Hypage

Sign-up screen

You can either sign up for Hypage with a free account, or try a free trial of a Pro plan. Either way, your first step is creating a username, email and password.

Once you sign up, you’ll be asked what industry you’re in. The options include ecommerce, SaaS, music, digital marketing, and a few others. For the purpose of this review, I chose blogging.

Projects

Hypage review Projects tab

On the next screen, you’re asked to create a project; on the Pro plan, you can have up to three. Think of each project as a different brand, each with its own URL. Each project also has its own dashboard.

The Hypage dashboard

Hypage dashboard screenshot

The homepage of your dashboard includes a summary of your page’s activity: new people, orders, and revenue. Beyond that, there are sections dedicated to Hypage’s main functions:

  • Your link page
  • Products
  • Membership

As well as sections to keep track of orders, users, and settings.

Setting up your link page

Link pages tab screenshot

Before you get into page design, you’re invited to add as many links as you’d like. With custom icons and unique link settings, you can really add and customize any link you can imagine. You even have the option to embed code, including video.

Hypage review link page design menu

Next, you’re taken to the design tab, where you can fully customize your text, colors, and backgrounds. The layout is stagnant, but in my opinion, it looks more stylish and functional than the default layout for Linktree.

Keep in mind, on a free plan, your page will include Hypage branding. Pro users can eliminate that branding, but you’ll still have to use either a hy.page or links.page URL.

Another unique feature is uploading a custom thumbnail to appear on social media. For sellers, you can also add your own custom terms of service and privacy policy, and choose whether or not to require customers to check them.

Selling products and memberships

Product creation menu

Hypage offers a great deal of free rein for selling products and services. It’s a bit of a cheat, but you could really use this as an ecommerce tool. At the very least, ecommerce companies can easily use this platform to showcase their latest and most popular products.

You can create a description, add images, set an inventory, add digital files and links for deliverables, and choose from a range of pricing options. They seem to emphasize Stripe integration, but you can also set up through PayPal.

Blog design screen

Memberships are where the industry you picked when you signed up comes into play. Since I signed up as a blogger, it orients my membership page as a blog.

The customization options are similar to those of your link page. It’s not nearly as in-depth as a web design tool like WordPress, but it’s fairly in line with other subscription blogging platforms like Medium, Substack, and Patreon.

The layout is slightly different for users in other industries. Still, you basically create separate outlines for the homepage and for each individual post. You can also choose whether each post is paywalled or free.

Final Hypage review: Is it the future?

Hypage review analytics tab screenshot

Let’s return to the question of Hypage vs. Linktree.

Linktree’s Pro plan costs $9/mo, less than half of Hypage’s. For that price, they offer extensive analytics, design options, martech, and yes, monetization tools. You can accept payments and sell ecommerce products directly through Linktree.

Still, Hypage certainly offers a few things that Linktree doesn’t. Most notably, it allows you to create a Patreon-style subscription page embedded in your bio link. The analytics aren’t all that impressive, but this feature certainly sets them apart.

You also have to consider the basic product. As a free, bare-bones bio link service, is Hypage better than Linktree? Honestly, yeah. It’s just well designed, with a great array of custom options.

No, Hypage is not the only place to create a bio link and sell digital products on one site. With its high prices, it’s not likely to shake the table, even though it lets you keep your revenue. Unless you have a huge audience, the cut you take from Substack or Patreon is probably a better deal. 

For marketing, however, it’s always great to cut out excess and try to keep everything in one place. In that regard, and as a more stylish option for simple, free bio links, Hypage does have something to offer.

Final grade: 6/10 🤷

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The 10 Best Task Management Tools for 2023

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person typing on a laptop

Managing a business can take a toll on you if you try to do everything yourself. Good thing there are numerous software available that can make your work easier and faster. Below are the ten best task management tools you can choose from.

What is a task management tool?

Before we get to the list, let’s understand what task management tools are. As its name suggests, a task management software is a digital platform that helps business owners and their teams manage their tasks. They help plan, organize, and prioritize tasks to complete them efficiently and within the specified time frame—just the help you’ll need in handling your business.

The 10 Best Task Management Software 

The following is our list of the best task management tools that will have you ready for 2023.

1. ClickUp

clickup screenshot

From your simple to-do lists to more complex tasks, ClickUp has got you covered. It allows you and your team to manage everything in one place—chat, tasks, documents, and goals. It provides access to a suite of practical and cost-effective productivity tools. It gives high customization capabilities and suitability for small and large businesses in various industries.

ClickUp has a forever free plan but to enjoy many of its amazing features, you may want to subscribe to their premium plans. Pricing starts at $5 per member per month and can go up to $19.

2. ProofHub

proofhub

If your business requires you to have designs and other visual materials, ProofHub is the best task management tool for you. It can help you collaborate with your team members, especially when discussing visual assets. It is easy to use, thanks to its intuitive interface.

ProofHub has two plans you can choose from, the Essential and the Ultimate Control. Pricing starts at $45 and offers a free trial, so you can check out the app without making a considerable commitment.

3. Chanty

chanty screenshot

A team communication and collaboration software, Chanty enables businesses to communicate through instant messaging and voice or video calls. It is a cloud-based collaboration platform that uses AI to help with team communication, project management, and the automation of many tasks. Its unlimited group messaging feature lets you connect and collaborate with other teams.

Chanty has a forever-free plan suitable for businesses with up to 10 members. Alternatively, the business plan lets you do more for only $3 per user per month. 

4. Basecamp

basecamp screenshot

A reasonably priced task management tool, Basecamp has unique features you won’t find in many similar applications. Real-time communication, client access, and automatic check-ins are some of these. You can easily find projects as it has a designated place for file storage and sharing, making it ideal for team collaborations.

Basecamp is affordable. At only $11 per month per user, you can get unlimited use of most of its tools and features. It has two plans you can choose from, the Business and Personal.

5. Bit.ai

bit screenshot

Create, store, organize, and collaborate anywhere you are in the world with Bit.ai. This task management software lets you create project documents, technical documentation, client deliverables, and training guides, among many others. Its simple and intuitive user interface makes it ideal for first-time business owners.

To get started with Bit.ai, you can use their free plan, but you need to subscribe to their Pro or Business plans for additional features. Pricing starts at $9 and goes up to $15 per user per month.

6. nTask

ntask screenshot

Whether you’re managing small or big teams, nTask is an excellent task management tool. Its streamlining features will help you with project planning, financial summary, resource management, and many other tasks. In just a few clicks, you’ll be able to share files and comments, assign tasks, and track time.

This task management tool lets you try it for seven days without the need for a credit card. nTask offers three subscription plans with prices that start at $3 per month for the premium plan.

7. Trello

trello screenshot

Task management is easy with Trello cards, boards, and lists. At a glance, you can easily see your tasks and who’s handling them. It has a very low learning curve which lets your team get into action quickly. It offers many customization options and integrates with various third-party apps.

Like Chanty and ClickUp, Trello has a forever-free plan that you can use. But if you want to upgrade for more features, the three paid plans will suit your needs and budget quite well. Price starts at $5 per month if billed annually. 

8. Wrike

wrike screenshot

Get more done with a user-friendly task management tool such as Wrike. It has a fully-customizable dashboard, interactive Gantt charts, and real-time project reports, among many other vital features. It will give you complete project transparency, real-time updates, and insightful information that bring value to your business.

You can use Wrike for free, but for more features, its premium plans will let you do more. From $9.80 to $24.80 per month, you can manage tasks and many other processes easily and quickly.

9. Monday.com

monday screenshot

One of the most intuitive task management software, Monday.com is excellent for whatever size of business you have. Its straightforward and easily navigable interface lets you see the work ahead with just a glance. Collaborating is made easy as it enables you to upload and share files, tag members, and manage deadlines efficiently.

Monday.com is free to use forever, but a subscription plan is highly recommended to avail of its key features. 

10. Proggio

proggio screenshot

Track your business’ progress in one place with Proggio. Its Kanban board view lets you effectively manage your team’s tasks. It has customizable templates that help organize and manage everyone’s work anywhere they are in the world. 

Proggio has four paid plans that will provide you with more task-managing features. Pricing starts at $250 per month and can go up to $1,500.

Final Thoughts

In today’s competitive markets, businesses must manage project tasks as efficiently as possible. The responsibility to ensure that the team completes all assignments on time becomes effortless when you use a task management tool.

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Top 10 Free and Paid eCommerce Tools for 2023

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person holding a smartphone

Starting an eCommerce business is no easy feat. You have to think about sales, marketing, customer service, invoicing, and inventory all at once. Some platforms may offer those, but you need other eCommerce tools to make life easier and automate your processes. But which are the best ones? I’ve compiled a list of the best ones here.

1. Shopify

shopify logo

Type: eCommerce platform

Any eCommerce tools list would simply be incomplete without the mention of Shopify. After all, Shopify is one of the leading eCommerce platforms of all time. The eCommerce platform makes it easy for new eCommerce businesses to set up shop in no time. They have a bunch of tools to keep any eCommerce business around, such as branding, point of sales, email marketing, and payment tools. 

With Shopify, you don’t have to create a website immediately if you don’t need it yet. If you want to start small, Shopify has a Starter plan where you can reach customers via social media or messaging apps.

Pricing:

Starter (social and messaging apps only) – $5/mo

Basic – $29/mo

Shopify – $79/mo

Advanced – $299/mo

2. Veeqo

veeqo logo

Type: Inventory and logistics

Even though Shopify has everything you need to get your business ready from launch to your first sale, you can integrate tools into the platform, such as Veeqo. Veeqo is a logistics company helping eCommerce businesses with inventory and shipping. 

You don’t have to worry about keeping track of all your products manually. With Veeqo, you can rest easy knowing they automate your stock every time there’s a sale. Plus, with shipping, you’ll have lowered rates on known logistics businesses, such as DHL and UPS. In addition, you can automate shipping processes.

Pricing: Free

3. SurveyMonkey

surveymonkey logo

Type: Survey

One eCommerce tool that you should use is a survey. This helps you get a pulse of what’s going on with your customers, and one of the survey tools you should use for your eCommerce business is SurveyMonkey

With SurveyMonkey, you’ll also know what your customers think of your products, aside from the reviews they give. Surveys will provide you with more input, and you’ll learn how to improve your products and how you can interact with your customers better. But it’s not just a tool for your customers. You can also ask your employees how they can improve your eCommerce business.

Pricing:

Team Advantage – $25/user/month

Team Premier – $75/user/month

Enterprise – Contact sales

4. Wave

wave logo

Type: Accounting and Invoicing

Most eCommerce platforms will have their own payment portal. But if you want an all-around easy-to-use small business financial service software, Wave is one of the best eCommerce tools to use. They have these nifty features:

  • Invoicing
  • Payments
  • Accounting
  • Banking
  • Payroll
  • Advisors

With Wave, you don’t need an accountant. Wave helps you with your taxes, bookkeeping, and billing. And if you still need financial help, advisors are ready to help you learn more about finance terms or concepts. Plus, Wave is free to use for their Invoicing, Accounting, and Bookkeeping features. Or, you can even hire a bookkeeper to do all the work for you. 

Here’s the pricing for their Payments, Payroll, and Advisors features:

Payments: 2.9% + $0.60/ transaction (AMEX: $3.4% + $0.60/transaction)

Bank payments: 1%/transaction

Payroll: Tax service states – $40/mo; Self service – $20/mo

Advisors: Bookkeeping support – $149/mo; Coaching – $379/mo

5. Rewind

rewind logo

Type: Data protection

Any business with a website should know that they need to back up their data. After all, you can put it right back up anytime if outages or something unexpected happens to your website. And if you don’t want to lose your data, Rewind is one of the best eCommerce tools out there. 

Rewind can help eCommerce businesses protect their business from any downtime with their daily backup. If you have integrated a 3rd party app into your website, but it’s not doing you any good, you can just rewind and get back to the last time you didn’t install it. Plus, they ensure your data is secure from any attacks.

Pricing:

Starts at $39/mo

6. Zendesk

zendesk logo

Type: Customer service

Zendesk is one of the best customer service tools of all time, with more than 100,000 brands and users helping customers with their concerns. The customer service tool will help eCommerce businesses connect with customers through email, phone, or live chat.

Pricing:

  • Suite Team – $49/mo
  • Suite Growth – $79/mo
  • Suite Professional – $99/mo

7. Jungle Scout

jungle scout logo

Type: Marketing

If you need a marketing and keyword research tool made for online sellers, Jungle Scout is one of the best eCommerce tools to use. This tool is for Amazon sellers, but you can still use this for your online store anywhere. You can grow your traffic with their keyword research feature, optimize listings, and get more reviews for your site.

They also have an inventory management feature. Plus, Amazon sellers can get more out of the tool with their finances and ads features.

Pricing:

Basic – $49/mo

Suite – $69/mo

Professional – $129/mo

8. Copysmith

copysmith logo

Type: SEO/Marketing

Are you having trouble creating product descriptions for all of your items? Don’t fret, Copysmith is an AI writing tool to help you create a copy in minutes. It can be difficult trying to come up with persuasive copy that will get people to click add to cart. 

With Copysmith, you’ll have an AI assistant giving suggestions from the keywords you provided. From there, you can choose from the best copy and add it to your website. Plus, they ensure that the copy is search engine optimized, so customers can visit your online store and get more traffic. In addition, you can also create bulk product descriptions for SKUs.

Pricing:

Starter – $19/mo

Professional – $59/mo

Enterprise – Contact Sales

9. MailChimp

mailchimp logo

Type: Marketing

MailChimp is best known for email marketing. But it has grown into an all-around marketing platform for any business. They have a comprehensive email marketing platform, allowing businesses to segment their audience, reach more, and analyze open and conversion rates.

Aside from email marketing, MailChimp allows businesses to create optimized landing pages and social media ads and send printed postcards.

Pricing (Marketing platform – Starts at 500 contacts):

Free

Essentials – $11/mo

Standard – $17/mo

Premium – $299/mo

10. Google Analytics

google analytics logo

Type: Analytics

Any entrepreneur or seller needs to keep track of their online business. And if you want to know how your online store ranks on one of the widely used search engines, you can use Google Analytics. 

Most eCommerce platforms will have analytics, but Google Analytics can help you with your marketing, and you’ll know how to reach more customers. Plus, you can run ads with their Google Ads and Search Ads 360 features and get access to the Google Search Console.

Pricing: 

Start for Free

These eCommerce tools have proven their worth and helped other eCommerce businesses thrive in their own niche. Plus, they have also provided immense value and eased the minds of new and existing eCommerce businesses.

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