fbpx
Connect with us

Business

The Latest 70 Graphic Design Statistics You Should Know About

Published

on

Graphic design has played a massive part in today’s digital generation. As online businesses experience site traffic surges, a lot of owners pay close attention to graphic design. The influence of design on a brand is evident.  Everyone is aware that on-point branding for businesses with appealing visuals encourages engagement from target audiences. However, to reap such benefits, companies must apply graphic design correctly to their branding. Hence, it’s essential to be up to date with the latest graphic design statistics and trends.

For this article, we’ll dive into the latest graphic design statistics that will help you with your creative planning.

The Graphic Design Industry

  1. Ibis World

Currently, the market size of graphic design amounts to $15 billion in the US. Meanwhile, logo and branding design takes up a total of $3 billion in the market. 

  1.  College Grad

Graphic designers fill a total of 290,100 jobs. 

  1. Chron

As per the Bureau of Labor Statistics, between 2010 to 2020, graphic design jobs are expected to increase. The industry is expected to remain competitive because of the high demand for the position. 

  1. Bureau of Labor Statistics (BLS) 

The graphic industry is expected to continue growing by 3% for the following years. 

  1. BLS

According to BLS, a graphic designer can create visual concepts and ideas. This includes but not limited to the following: 

  • Logo
  • Websites
  • Flyers
  • Social Media graphics 
  1. SoftwareFindr

By 2022, graphic designers’ employment in the computer-related design and e-media field is expected to rise by 35%. 

Career

  1. BLS

Bachelor’s degree is the typical entry-level education for graphic designers. 

  1. BLS

For entry-level graphic designers, on-the-job training is minimal compared to other fields. 

  1. Finances Online

Only one-third of 30% of graphic designers are employed in-house by companies and marketers. 

  1. Finances Online

49% of marketers use graphic online tools and software for the non-designer. 

  1. Finances Online

In the industry, only 10% of organizations hire freelance graphic designers.

  1. All Art Schools

After the first two years with a company, 40% of graphic designers leave the profession. 

  1. Finances Online

While only 10% of organizations hire graphic designers, mostly 90% in the industry are freelancers. 

  1. Brandon Gaille

Due to a highly competitive industry, a majority of designers are forced to broaden marketing and services. Some even include teaching at local universities. 

  1. College Grad

In 2018 most of the graphic designers were: 

Compensation

  1. Ibis World

The employment in the graphic design industry is 177,328. 

  1. Ibis World

The average industry growth was 2.6% from the years 2015 to 2020. 

  1. BLS

The average hourly rate for a graphic design service is $27.17. Annually, a graphic designer’s salary is $56,510. 

  1. BLS

Meanwhile, graphic designers in the 90th percentile earn $42.89 per hour or $89 210 annually.

  1. Learn2G 

The design categories in the graphic design industry are expected to grow by 24%

Rising Trends

  1. Digital Synopsis

In 2021, the majority of health and wellness brands will use muted color palettes. Mute colors have low saturation. Therefore, they bring a sense of safety and security.

  1. Digital Synopsis

A lot of designers are using geometric shapes and flat illustrations for social media’s graphic design. Besides that, people gravitate more towards futuristic and modern shapes. 

  1. Digital Synopsis 

The majority of people are looking for something “serious” for fonts. Therefore, classic fonts are widely popular. 

  1. 99designs

85% of consumers are using multiple devices at the same time to surf the internet. It’s best to optimize your graphics or website for various devices. 

  1. 99designs

In the past years, minimalist concepts took over the design industry. However, there’s a shift in the trends where a more personal and customized design is needed. 

  1. Digital Synopsis

Videos that comprise mostly of text to communicate branding messages more effectively and creatively are gaining popularity. 

Graphic Design Statistics: Business

  1. WebFX

At least 73% of businesses invest in graphic design to help highlight their brand amongst competitors. 

  1. Adobe 

71% of companies are creating 10x more design assets than their previous years. 

  1. SoftwareFindr

In the manufacturing industry, 14% of graphic designers are employed. 

B2B

  1. Content Marketing Institute

For B2B marketers, infographics have taken the most significant leap in usage in the last four years. 

  1. Social Media Examiner

51% of digital B2B marketers consider visual assets necessary for their company’s content marketing. 

Small Business

  1. 99designs

The majority of small businesses consider graphic design essential for their success. Meanwhile, 3% believe that visuals are not necessary. 

  1. Chron

For small businesses, the following setbacks stop them from investing in graphic design: 

  • Lack of regulation
  • Budget cuts
  • Software
  1. 99designs

Small businesses are reluctant to hire graphic designers because of cost. Therefore:  

  • 50% outsource design work or do it by themselves 
  • 21% hire freelancers
  • 18% run crowd-sourced design contents through online platforms
  • 7% work with design agencies 
  1. SoftwareFindr

Meanwhile, at least 67% of small businesses are willing to invest $500 for a logo. 

Costs

  1. Upwork

Freelance designers on UpWork have an average of $20-$50 per hour. Meanwhile, the average cost of a graphic designed on the platform is $45. 

  1. Upwork

Businesses should expect additional fees for premium design projects, especially with a tight deadline. 

  1. Freelancer

Depending on the design type, most graphic design agencies will cost $85 to $100 an hour. 

  1. Business 2 Community

Some designers charge per project rather than a per-hour rate. However, the rate for project-based jobs depends on the client’s design requirements. For example: 

  • Logo design based on an existing template costs $150 to $450. 
  • A logo designed from scratch costs $500 to $2,000. 

Consumer Behavior

  1. DIY

It takes 50 milliseconds for a person to assess things visually. Therefore, brands should leave a strong impression within milliseconds. 

  1. T-Sciences

Our brain can process visuals 60,000 times faster than information written through words. 

  1. Canva

At least 90% of the information transmitted to our brain is mainly visual. 

  1. Canva

Meanwhile, 40% of the people respond to visual information better than text. 

  1. Kissmetrics

Subconsciously, people make a mental judgment about a product within 90 seconds of the first impression. 90% of the assessment focuses entirely on a color scheme. 

  1. Kissmetrics

The number one influencing factor for 92.6% purchase of people is the visual dimension.

  1. Neil Patel

42% of online shoppers base their opinion on a website’s overall design and functionality. Meanwhile, 52% of shoppers are most likely not to return if the design is not appealing. 

Graphic Design Statistics: Business Branding

Color

  1. Crowdspring

Using the right color scheme will improve readership by up to 40%. 

  1. Crowdspring

Our brain can recognize a brain mainly from its color scheme. 

  1. Color Com

We can recognize, process, and store images that have vibrant colors rather than black and white. 

  1. Creative Market

95% of brands use only one or two colors. This makes it easier for people to recognize each brand. 

Website Design

  1. DIY

81% of people usually conduct online research before purchasing a product. 

  1. Hubspot

46.1% of the consumers will judge a company’s credibility based on web design. 

  1. Hubspot

Overall, 75% of an organization’s credibility is related to graphic design. 

  1. WebFX

66% of consumers want an aesthetic and user-friendly website. 

  1. Good Firms

85% of small businesses overcrowd their website with too many elements. Overall, a tightly designed website is not pleasing to the eyes. 

  1. WebFX

Users are more likely to return to a website with mobile-friendly features. 

  1. WebFX

Consumers are most likely to exit slow-loading websites. 

  1. WebFX

88% of users tend to spend more time on a web page with videos. 

  1. WebFX

After receiving personalized content, 34% of consumers are most likely to make an impulse purchase. 

Graphic Design Statistics: Marketing

  1. Venngage

74% of marketers say that more than $70 of their content has visual elements.

  1. Venngage

34% of marketers use original graphics. A unique visual content was one of the most influential factors in helping them reach their marketing goals. 

  1. Design Pickle

Graphic design is essential to create unique illustrations and boost engagement on your business’s social media. 

  1. Social Media Examiner

At least 80% of marketers use visual assets for social media marketing. 

  1. Social Media Today

Infographics have 3x higher engagement on social media. 

  1. Social Media Today

Facebook content with graphics gains 105% more engagement than plain text and links alone. 

  1. Design Pickle

Simple and minimalistic design is essential and more popular for social media. Be sure to use large images that have two font choices to emphasize keywords. 

  1. Design Pickle

Social media posts need to have 2 to 3 complimentary colors.  

  1. Design Pickle

White spaces are essential to contrast bold designs. 

  1. Canva

Pinterest traffic can be increased by 62.5% with visually pleasing and relevant images to blog content.

  1. Demand Gen Report

Infographics increase web traffic by 12%. 

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

Top 10 Best Places to Buy a Mid Century Modern Office Chair

Published

on

What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.

Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.

That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.

What is mid century modern design?

After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.

As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.

The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.

Why should I buy a mid century modern office chair?

A mid century modern office design
source: Modsy

Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.

When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.

If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.

Where can I get a mid century modern office chair?

1) Wayfair

mid-century office chair

When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.

MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)

2) France & Son

mid-century office chair

Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.

MCM office chair example: Brooks ($695)

3) Houzz

mid-century office chair

Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.

MCM office chair examples: Arvilla ($173), Rathburn ($259)

4) Laura Davidson

mid-century office chair

The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.

MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)

5) Icons of Manhattan

mid-century office chair

Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.

MCM office chair example: Ribbed Medium ($219)

6) Amazon

mid-century office chair

Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.

MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)

7) AllModern

mid-century office chair

AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.

MCM office chair examples: Frederick ($229), Kealey ($349)

8) Overstock

mid-century office chair

Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.

MCM office chair example: Joseph Modern ($163)

9) Walmart

mid-century office chair

Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.

MCM office chair example: Waleaf ($97)

10) Target

mid-century office chair

Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.

MCM office chair example: Lombardi ($136)

Continue Reading

Business

The Best Online Payroll Services [Updated for 2025]

Published

on

A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.

According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.

These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.

Top 5 Online Payroll Services

Gusto

 online payroll services

Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools. 

Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.

The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:

Simple 

Price: 

$40/mo + $6/mo per person

Plan details:

  • Full-service single-state payroll including W-2s and 1099s
  • Employee profiles and self-service
  • Basic hiring and onboarding tools
  • Gusto-brokered health insurance administration
  • Employee financial benefits
  • Payroll and time-off reports
  • Custom admin permissions
  • Integrations for accounting, time tracking, expense management, and more

Plus

Price:

$80/mo + $12/mo per person

Plan details:

(All Simple plan features +)

  • Full-service multi-state payroll including W-2s and 1099s
  • Next-day direct deposit
  • Advanced hiring and onboarding tools
  • PTO management and policies
  • Time tracking and project tracking
  • Workforce costing and custom reports
  • Team management tools
  • Full support

Premium

Price:

Bespoke pricing, reach out for a personalized quote

Plan details:

(All Plus plan features +)

  • HR Resource Center
  • Compliance alerts
  • Access to certified HR experts
  • Full-service payroll migration and account setup
  • Health insurance broker integration
  • R&D tax credit discount
  • Waived fees and exclusive pricing
  • Performance reviews
  • Employee surveys and insights
  • Dedicated support

QuickBooks Online Payroll

online payroll services

Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.

QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:

QuickBooks Simple Start (2025)

  • Price: $38/month for 1 user
  • Best for: Freelancers and small teams with basic payroll needs

Features:

  • Automated bookkeeping
  • 5 free ACH bank transfers/mo for bills

QuickBooks Essentials (2025)

  • Price: $75/month for 3 users
  • Best for: Small businesses needing deeper financial tracking

Features:

  • Includes all Simple Start features, plus:
  • Recurring invoices

QuickBooks Plus (2025)

  • Price: $115/month for 5 users
  • Best for: Growing businesses with HR and compliance needs

Features:

  • Includes all Essentials features, plus:
  • AI-powered profit & loss insights
  • Anomaly detection and resolution
  • Budgeting

QuickBooks Advanced (2025)

  • Price: $275/month for 25 users
  • Best for: Established businesses with HR and compliance needs

Features:

  • Includes all Plus features, plus:
  • Custom user management and permissions
  • Custom report builder
  • Data sync with Excel
  • Revenue recognition
  • Forecasting

OnPay

online payroll services

OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes. 

OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.

Pricing: 

$49/mo + $6/mo per employee

SurePayroll

online payroll services

SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).

SurePayroll also offers a mobile app— available on both Apple and Android devices. 

SurePayroll offers live support through its United States-based support team through chat, email, or phone.

Small Business Payroll

  • Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
  • Best for: Small businesses and startups

Features:

  • We file and deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports and pay stubs are available online 24/7
  • Supports W-2 employees and 1099 contractors

Nanny & Household Payroll

  • Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee

Best for: Homeowners

Features:

  • Signature-ready Schedule H
  • We file & deposit your federal and state taxes!
  • Run payroll in 3 simple steps
  • Schedule payroll to run automatically
  • Unlimited payroll runs and free 2-day direct deposit
  • Reports & paystubs available online 24/7
  • Supports W-2 employees & 1099 contractors

Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.

Continue Reading

Business

Merck Seagen Buyout: What to Know About the Deal

Published

on

Team talking about merck seagen buyout

Merck is currently in talks to acquire Seagen, a biotech company. The Wall Street Journal reports that the transaction is valued at $40 billion. And what happens if Merck acquires Seagen, and how would this acquisition benefit cancer research and treatment? Read more about the Merck Seagen buyout here.

Merck Seagen Buyout

Merck and Seagen are still deciding on their share prices. So far, talks have yet to reach an agreement on $200 per share. Both companies want to settle and finalize their deals before Merck announces its quarterly earnings on July 28. At the time of writing, Seagen’s stock was at $176.19.

With an estimated market value of $235 billion, Merck is looking to expand its presence in the cancer treatment space. The Merck Seagen Buyout could play a major role in that strategy. Since Seagen specializes in targeted cancer therapies, the acquisition would give Merck access to a broader range of oncology products.

Shareholder reactions to the new deal are overwhelmingly positive, and the stocks have been up since talks about the deal have been made public.

But this is not the first time that Merck and Seagen have made the news. Back in 2020, they collaborated because of cancer treatments. Seagen has a drug conjugate (ladiratuzumab vedotin) which would be used in conjunction with Merck’s Keytruda.

Merck reveals that Keytruda is its highest-selling product. It’s immunotherapy for cancer.

And this deal could help Merck offset the possibility of reduced sales because it will lose patent protection in 2028.

As promising as this deal is, there could be scrutiny from antitrust officials since there might be a litigation case from the Federal Trade Commission or Justice Department.

The Seagen buyout isn’t the only deal Merck has made recently. They’ve been busy closing another deal, but with Orion too.

Seagen

As a cancer biotech company, Seagen has therapies to ensure that patients benefit from the treatment and reduce any adverse side effects. Their treatments involve the therapy attacking tumors with toxins.

Merck partnering with Seagen isn’t a bad idea considering that Seagen made $1.4 billion in sales in 2021, most of it coming from Adcetris and Padcev (a treatment for urothelial cancers).

Merck-Orion Deal

In the middle of the Merck Seagen Buyout, Merck has recently partnered with Orion for the ODM-208 and other drugs. These drugs are related to the production of steroids. Orion found how it can combat hormone-dependent cancers and further developed this inhibitor.

Their deal includes that they should develop ODM-208 and promote it to the public together. And Orion will receive a $290 million payment from Merck.

Although they’re co-developing and marketing the new inhibitor, Orion will oversee the manufacturing side.

Co-developing the ODM-208 can help Merck with its current research and treatments for prostate cancer. President and CEO of Orion, Timo Lappalainen, says that this partnership will benefit Merck’s goals of treating cancer worldwide.

Other Ventures: Merck’s Role in the Pandemic

You may have heard about COVID-19 pills, which are a form of treatment for those diagnosed with mild to moderate COVID-19. Merck introduced an antiviral COVID-19 pill to the public. The name: Molnupiravir.

The COVID-19 pill is not a replacement for a vaccination. Instead, it stops the replication of the COVID-19 genetic code and keeps the patient out of the hospital. Not yet FDA-approved, Molnupiravir has been authorized for emergency use since December 23, 2021.

And for other stories, read more here at Owner’s Mag!

Continue Reading

Trending