fbpx
Connect with us

Business

The TikTok Ban: What It Could Mean for Marketers

Published

on

Since its founding in 2016, TikTok has had a massive impact on culture—and business. Now, it’s leaving an impression on politics as well… but not necessarily a good one.

Amidst increasing tensions between the US and China, lawmakers across the board have been flirting with the idea of banning TikTok. But what would a TikTok ban actually look like? And what would it mean for the many businesses that make the social network part of their marketing strategy?

Is TikTok getting banned?

Judge gavel smashing the TikTok app

TikTok has reportedly already been banned in a handful of Asian countries. Many countries, including the EU, UK, Australia, France, and the US have banned TikTok for use by government officials, citing privacy concerns.

The question on everyone’s mind, however, is whether TikTok is going to get banned nationwide in the US. Many government officials want to ban TikTok out of fear that the Chinese government has access to users’ data and might use it for spying, targeting dissidents, or election interference.

Timeline of attempts to ban TikTok in the US

Sen. Josh Hawley speaking about TikTok ban
  • December 2019: The US Army bans TikTok on government-issued phones.
  • August 2020: Trump signs an executive order requiring TikTok to be taken off the market in 90 days unless its parent company (ByteDance) sells it.
  • August 2020: Florida and Nebraska ban TikTok on government devices. As of May 2023, at least 34 states have enacted similar bans.
  • September 2020: Trump’s TikTok ban is halted by a federal judge.
  • June 2021: Biden revokes Trump’s executive order, but asks the Secretary of Commerce to investigate the app’s national security risk.
  • June 2022: FCC Commissioner Brendan Carr asks Apple and Google to take TikTok off the app store.
  • December 2022: Numerous bills are introduced targeting TikTok.
  • December 30, 2022: Biden signs the No TikTok on Government Devices Act into law.
  • January 2023: Sen. Josh Hawley introduces a bill to ban TikTok nationwide, which does not pass.
  • March 2023: Sen. Mark Warner introduces the RESTRICT Act, a bill which would allow the Secretary of Commerce to ban TikTok. It has not yet passed.
  • May 2023: Montana Gov. Greg Gianforte signs a law banning any business with TikTok. The bill is being challenged in court.

Could a TikTok ban ACTUALLY happen?

Google search results for TikTok ban

Nobody really knows. The US government could certainly try to ban TikTok—and it increasingly seems like they will—but there’s no precedent for the government banning an app entirely.

The FCC has asked Apple and Google to consider taking TikTok off their app stores. That might be the closest thing to a full ban we’ll see, but it won’t do anything to stop the 150m+ Americans who already have TikTok. Plus, there are other ways to download an app.

Trump’s executive order would’ve banned any transactions between US citizens and ByteDance. This would have removed TikTok from the app store while also preventing US companies from advertising or doing business with TikTok. Still, it wouldn’t keep people from using it.

The government could ask Apple and Google to change their systems to make TikTok unusable on their phones. At this point, the ban could be considered a violation of the First Amendment and would likely result in a lengthy legal battle.

What they can’t do, experts say, is make it illegal for a private citizen to log into TikTok. As long as TikTok exists, you will technically be able to access it. And of course, no ban would fix the mountains of user data that ByteDance already has.

How do marketers use TikTok?

Person holding up their phone in a mall using TikTok

As TikTok has blown up pop culture, it’s become a crucial part of many companies’ social media strategies. Some of the ways companies use TikTok include:

  • Ads
  • Branded content
  • Collaborating with influencers
  • Participating in viral trends and memes

Many corporate TikTok accounts will post multiple times a day in an effort to reach a Gen Z audience. Some videos will sell the company’s products or services, but most are made with the goal of raising brand awareness.

What does a TikTok ban mean for marketers?

If TikTok gets taken off the app store, marketers will have to work fast to keep their audience’s attention.

In the short term, TikTok’s massive audience could quickly flock to other short form video platforms, such as YouTube Shorts and Instagram Reels. They may also seek out brand new social media sites.

Brands who fail to keep up with this audience could stand to lose millions. TikTok is also a reliable source of new viral trends. It could suddenly become a lot harder to identify the latest rising stars, music, fashions, and memes among Gen Z.

3 ways marketers can prepare for a TikTok ban

1) Invest in high quality visuals

Penji graphic design service website

TikTok makes it easy to go viral, even with a small production budget. But if the social network goes away, you’ll have to work harder to stand out.

If your marketing demand outweighs what your current team can produce, try working with a service. Consider things like…

In our own review, we found Penji to be a quick, easy, and high-quality option for extending your design team. If you lose TikTok, you’ll have to make up for the loss with high-quality branding.

We also have a special promo code you can use for 35% off your first month with Penji — TTBAN35.

2) Stick with video, but use other platforms

Phone on table with various social apps showing

Short form video is addictive, and the American public isn’t likely to quit cold turkey. Don’t let debates over TikTok dissuade you from making short videos. Keep making them, but don’t make them just for TikTok.

Nowadays, practically every social site is investing in short-form video, and many are actively promoting those videos to as many people as possible. Post your clips on YouTube, Facebook, Instagram, LinkedIn, anywhere you have a brand account. You might be surprised by where you find your audience.

3) Take another look at your strategy

At its cultural peak, brands started to see TikTok as an absolute must for staying relevant. You may see your brand awareness suffer when it goes away, but step back and think. What does TikTok do for you?

For some brands, it might not be much. Have your TikToks brought sales? Do they improve brand awareness? Do they reach an audience you really want to target?

Developing a brand strategy can be difficult, but it’s important to go back to the drawing board when you’re losing a whole social network. First figure out what you want to retain from TikTok, then worry about how to retain it.

Conclusion

Is TikTok getting banned? Maybe, kinda, maybe not. If tensions between the US and China escalate, the platform may get taken down, but efforts to fully ban it are legally dubious and none have gained much traction so far.

Still, it’s best to stay prepared by diversifying your video content, staying on top of new trends, and investing in great visuals.

Continue Reading
1 Comment

1 Comment

  1. Tayda Delacruz

    June 26, 2023 at 12:03 pm

    Have friends my TikTok is so nice too me love all everyone
    More followers and more views love my TikTok sent love and be kindness

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

TikTok Is Toast: Get the Secret Weapon Brands are Using to Power Through

Published

on

Just when you thought the drama surrounding TikTok couldn’t get any juicier, the US government drops a bombshell. Just days ago, President Biden signed a bill that could ban TikTok across the entire country. 

TikTok has been asked to find a “new, non-Chinese owner” within the next 9 months according to CNN. The company is within its rights to comply (which will be tough) or file a lawsuit. Unsurprisingly, TikTok’s parent company ByteDance is already leaning toward the latter, announcing it’s ready for a legal battle.

With over 170 million Americans entrenched in the app, the prospect of its sudden disappearance sparks more questions than answers. What does a “ban” actually entail? For one, it doesn’t mean you’ll face legal action as an individual who still uses TikTok. And it doesn’t mean the app will magically vanish if you already have it downloaded.

Instead, the ban threatens to remove TikTok from Apple and Google’s app stores, which means no more updates, security patches, or bug fixes. This could pose a security risk to TikTok’s loyal user base.

But fear not, social media enthusiasts, because while the chaos unfolds, brands and influencers can use this time to get clear on their strategy. While the rest of the digital world is losing its mind, you can set your brand up to thrive like never before.

Enter Penji: Your Secret Weapon for Social Media Domination

It’s hard to stay relevant and have an effective social media strategy when things are so volatile in the digital world. But that’s only really true if you’re working alone.  

Particularly for marketing, design, branding, and social media agencies, getting help from professionals is crucial. You likely need copywriters, marketers, designers, and coders as the bare minimum.

So who’s Penji.. and who cares? 

You could say Penji is an ‘all-in-one chaos solution’ for brands with lots to do and little time to do it. They’re a design team that creates the visual assets that power numerous brands year-round. Penji can create custom:

  • Ad designs
  • Organic social posts
  • Custom illustrations
  • Logos & branding
  • Blog graphics
  • Infographics
  • Email templates
  • Landing pages
  • Web & app designs
  • And more

If you can name it, Penji can probably design it. Brands are getting crazy results. For example: 

RevenueZen saw a 25% increase in customer engagement and a 20% boost in sales after partnering with Penji for their new website.

Rush Order Tees upped their productivity by 2200% with the help of just 5 Penji designers who mastered their brand visuals.

How does it work?

Penji is an unlimited graphic design service, which means they don’t put limits on how many designs you can get each month. You pay a flat monthly fee and request any designs, anytime. There’s no contract, so you can cancel or pause anytime too. 

Step 1: Create a Project: Go to Penji’s dashboard and select “Create a Project.” Choose a category (eg. logo) and provide all the details your designer needs to knock it out of the park.

Step 2: Get Matched Right Away: Once you’ve submitted your design brief, you’ll be matched with a pro designer via our AI matching system. From here, just sit back and relax.

Step 3: Review & Give Feedback: Within 24 to 48 hours, you’ll receive the first draft of your design. Provide point-and-click feedback directly on a project, and the designer will make revisions until you’re completely satisfied. There’s no limit to revisions, and you can swap designers if you don’t like the direction.

Step 4: Mark as Complete and Download: Once you’re happy with a project, simply mark it as complete. You can then download the files directly from the Penji platform, no need for external links or emails. Your files are securely stored in the cloud, ensuring easy access whenever you need them.

Not only can you communicate directly with your designers, but also creative assistants, project managers, or art directors depending on which plan you choose.

Never Hire an Unreliable Designer Again

For brands dealing with vetting and hiring headaches, Penji offers a hassle-free alternative. By eliminating the need for constant hiring/firing and payroll management, brands can bypass the headaches associated with maintaining a freelance (or in-house) team. Instead, you can tap into Penji’s pool of vetted creative talent, handpicked to meet the demands of even the pickiest clients.

Retain More Customers with a Bulletproof Brand Identity


Customer retention is another area where Penji helps businesses shine. By providing on-brand, consistent quality across every project, you’ll build trust and loyalty with your clients. With a dedicated team of creatives, project coordinators, and quality control experts, Penji ensures you put your best foot forward at every touchpoint. That means your customers won’t hesitate to pick you over a competitor – the design does the convincing.

The bottom line? With costs roughly 70% lower than hiring in-house designers, Penji offers a cost-effective solution without skimping on quality or speed. You’ll boost your production rates drastically for a fraction of what you’re used to spending. 

So don’t let the TikTok ban scare you away from focusing on social media growth. Partner with a design team that just gets you – and your social media strategy will start running like clockwork.

Ready to Win at Social Media?

If your interest is peaked and you’re ready to power your social media channels with more ease than ever, watch a quick demo to see how you can get all the designs you need in one place.

Continue Reading

Business

Fiverr vs Penji vs Canva: Who’s Your Winner?

Published

on

Graphic design is essential in business branding. And you don’t want to skimp out on design, especially when you have big-time competitors in your niche or industry. Fortunately, graphic design is so much more accessible for business owners because you can hire graphic designers, do your own graphic design work, or subscribe to a graphic design service. The top choices for these models are Fiverr, Canva, or Penji. The question is, which is the best option?

Companies Overview

If you’re unfamiliar with any of these companies or services, let’s give you a brief introduction to each one.

Fiverr

fiverr logo

Fiverr is a freelance gig platform for hiring remote workers, like web developers, podcast editors, video editors, and so much more. Graphic designers are also available to hire on Fiverr. Many graphic designers specialize in various design work.

Penji

penji logo

Penji is a subscription-based graphic design service. You can subscribe to the graphic design service and request unlimited design projects. With Penji, you can request up to 120+ design types, including web and app designs, presentation designs, motion designs, and illustrations.

Canva

canva logo

Canva is a do-it-yourself graphic design application that will help you design anything related to your business or brand. You don’t need graphic design experience to use Canva. They offer templates to help you get started with designs. Plus, you can edit those designs based on your branding.

Features

Fiverr

fiverr graphic design page

Fiverr provides businesses with two ways to find freelancers. First, you can find freelancers using the search bar. You can type “graphic designer” and find available designers to collaborate with. You can narrow your search by finding designers based on your design needs. For instance, you can browse “logo designers” instead of graphic designers.

As you select graphic designers, you can see that designers offer various plans depending on your design project. Plus, they indicate the following:

  • Number of designs they can create
  • Number of revisions
  • Turnaround time

Plus, you can also find reviews from previous clients to know their working experience with one of your top choices.

The other way to find freelancers is the Fiverr Enterprise platform. Fiverr specialists will help you find the best graphic designers, creatives, and other employees for your team. Plus, the platform includes onboarding, management, payment, and compliance.

Canva

canva homepage

Meanwhile, Canva is a software loaded with many intuitive features to help you design your projects. Features depend on the plan you choose. However, here are the basics:

  • Drag-and-drop editor
  • Access to 1 million templates, 3 million photos and videos, and thousands of design types
  • AI-generated designs
  • Printing and delivery

However, if you need more than that, you can access the following on the paid plans:

  • Resize and translate designs
  • Brand kits
  • Remove backgrounds
  • Plan and schedule content
  • 1TB of cloud storage
  • 24/7 customer support

Penji

penji webpage

Finally, Penji has many features to get you started, from designing your first request to downloading and chatting with your designers.

Here’s what to expect when subscribed to Penji:

  • Request 120+ designs
  • Get matched with the best designer for your project
  • Swap designers
  • Manage multiple projects
  • Point and click revisions
  • Team collaboration
  • Designer chat
  • Real-time updates

Turnaround Time

Turnaround time for Fiverr freelancers depends on the graphic designer. They will indicate how long the delivery date would be. Most graphic designers would have at least a 1-day turnaround time.

Meanwhile, if you are using Canva, turnaround time is usually instant. After all, you’re designing your project. However, if you have a complex project or need to create multiple designs in one go, it could take hours or days, depending on your availability, to design your projects.

Finally, Penji guarantees a 1 to 2-day turnaround time on most designs. If you’re subscribed to the Agency plan, they ensure same-day turnaround. However, some complex projects will take more than two days to complete.

Pricing

fiverr profile
example of a fiverr profile with pricing page

Fiverr pricing depends on what designs you need. But as the name suggests, Fiverr refers to the $5 starting point that freelancers can charge clients with when working with them. However, $5 worth of projects can be low-quality.

Meanwhile, Canva has three pricing tiers, depending on your needs and budget.

  • Canva – Free
  • Canva Pro – $12.99/mo
  • Canva for Teams – $14.99/mo (for five users)

Finally, Penji has a flat monthly rate for all design work. Here are the pricing plans for this design service.

Design Work and Production

Design work by Fiverr freelancers varies from experience level to design specialties. Many Fiverr freelancers produce decent work for clients, considering the rates they charge. However, not all design work from Fiverr is 100% the best. Plus, considering Fiverr is the best for short-term work, expect one or few design variations for a project.

For Canva, we can use templates as the point of comparison for design work. Thousands of creators submit their templates to the graphic design software. Many templates look the same because it is the trend or looks modern. Regardless, Canva templates look decent to use as the base design for your brand. However, you need to modify it to your brand to avoid using similar templates from competitors or other brands.

Finally, Penji produces amazing designs for clients. Penji ensures that the cream of the crop joins the company to create designs their clients love. That said, they have various designers with different styles to ensure that your design specifications are met. Plus, Penji produces designs faster than Fiverr and its other competitors without sacrificing quality.

Competitor Analysis

graphic designer

One fair comparison to make is between Fiverr and Penji since both deal with actual designers and their work. Here are a couple of comparison points for these two services to help you narrow your options further.

  • Design variations – Fiverr freelancers can create a few variations. Meanwhile, Penji designers can produce multiple variations since you can switch between designers.
  • Work volume – Fiverr designers can produce a limited number of designs, depending on plan inclusions. Ideally, they’re a good option for one-off projects. However, Penji can produce more than 10+ designs, especially if you have a monthly volume of designs.
  • Comfort – Penji allows you to sit back and run your company since Penji can be considered an extension of your team. Meanwhile, you need to browse and interview freelancers on Fiverr. Plus, you have to worry about payment and management.

But if we were to put Canva back into the equation, Canva has the upper hand in pricing. Plus, if you’re creative enough, you can produce great brand designs without the help of designers.

Final Thoughts

Graphic design work can be done and delivered in three ways: doing it yourself, hiring a freelancer, or subscribing to a graphic design service. In this three-way showdown among various design services, each has its strengths and weaknesses. The three services have different models, which could benefit users or subscribers in getting their designs. Eventually, it’s up to you which is the best design service option that will help you get the best designs for your brand. 

Continue Reading

Business

Graphics Zoo Review: Is this unlimited graphic design service worth it?

Published

on

Due to the increased demand for affordable graphic design, various unlimited graphic design services has been popping up online. The graphic design industry expanded, offering more options to clients.

We can say that the scene is more competitive now than ever. However, let’s focus on Graphics Zoo for this article. We weigh in on if their services can keep up with the fierce competition in the “unlimited” section of the industry. 

What is Graphics Zoo?

Graphics Zoo is an unlimited graphic design service that allows users to request designs on a monthly subscription. All clients have to do is create a submission with full specifications of their design requirements.

It’s also best to attach references to help designers take the creative path towards the client’s preferences. The great thing about an online graphic design service is its flat monthly rate, with no added fees for revisions. 

Graphics Zoo Business Model

Unlimited graphic design is a type of business model which allows clients to submit numerous requests per account. After presenting the design preference, expect a 24-hour turnaround or more before you can receive your output. If you receive a design output that’s far from expectations, you can point out the changes you want to make for the revision. Graphics Zoo has a flat monthly rate with no contracts involved. It means you can cancel your subscription anytime without having any legal worries. 

You might also like: Design Pickle VS Penji Review

Graphics Zoo’s Market

The design service is excellent for startups, bloggers, and entrepreneurs. As long as the business needs a continuous supply of custom graphic design, Graphics Zoo is worth a shot. Here are a few examples of companies that worked with Graphics Zoo: 

  • Enicode
  • Bread of Life Inc.
  • Western Rockies Federal Credit Union
  • Perfect Imprints
  • Green Guard

According to their website, Graphics Zoo has more than 750 satisfied customers with at least 50,000 approved projects. It’s also highly rated by their customers, earning whopping 4.9-star reviews. 

Pros and Cons of Graphics Zoo

Graphics Zoo Pros 

  • PROOF management system

Graphics Zoo offers a robust system that provides a collaborative space for designers and clients. It streamlines the whole submission and revision process. Using the tool, the clients can click on any submitted designs to pinpoint areas that need revision. It also allows users to leave a comment to provide more instructions to the designer. 

  • Graphics Zoo offers a stellar project management system that allows efficient communication between both parties. 
  • Brand profile features add accuracy and efficiency per design project. It quickly provides the design’s purpose to designers. 
  • Graphics Zoo offers a comprehensive design selection across various graphic design categories. 
  • The ability to share one account among multiple users is helpful for most businesses.
  • Excellent customer support and design project management system
  • A team of versatile designers that can provide designs for any business types

Graphics Zoo Cons

  • It’s possible to encounter ill-paired designers that are not fit for other project requirements. It might consume time because of countless revisions. 
  • You can only have one ongoing project per day. So if you’re a business with a high design output demand, you should opt for a plan with more designers. 
  • Graphics Zoo’s system only allows you to chat with the designers. If you’re more inclined to video calls, it might be a problem for you. 

Graphics Zoo’s Pricing Plan

Graphics Zoo offers three monthly plans with robust features: 

Business Plan

  • $349 per month
  • All basic features
  • One dedicated designer
  • Additional $349 for additional designer
  • Five brand profiles
  • Three users
  • 14-day guarantee 

Business Unlimited Plan

  • $449 per month
  • Everything included in the business plan
  • Unlimited brand profiles
  • Unlimited users
  • White-label platforms
  • Customized web design service
  • 14-day guarantee 

Agency Plan

  • $849 per month
  • Everything included in previous plans
  • Two dedicated designer
  • 30-day guarantee 
  • When starting a project with GraphicsZoo, making the most of their streamlined and user-friendly platform is crucial. Here are some key strategies for a successful collaboration:
  • Use Slack for direct communication with your designer. This allows for instant feedback and praise, ensuring clear and efficient revisions or approvals.
  • Prioritize clear and detailed communication. Never assume your designer has implicit understanding of your needs. Be explicit in your project briefs, and don’t hesitate to share comprehensive information about your brand and objectives.
  • Remember, effective communication is as vital with your design team as it is in any other part of your business. The clarity and detail of your interactions can significantly influence whether the final design meets your expectations or falls short.
  • By following these guidelines, you can foster a more productive and satisfying partnership with GraphicsZoo, leading to designs that perfectly embody your vision.

Tips for GraphicsZoo Users

When starting a project with GraphicsZoo, making the most of their streamlined and user-friendly platform is crucial. Here are some key strategies for a successful collaboration:

  • Use Slack for direct communication with your designer. This allows for instant feedback, ensuring clear and efficient revisions.
  • Prioritize clear and detailed communication. Never assume your designer has implicit understanding of your needs. Be explicit in your project briefs, and don’t hesitate to share comprehensive information about your brand and objectives.


Other Unlimited Graphic Design Companies

If you’re looking for more options with a similar business model as Graphics Zoo, we did the work for you. Here is our full list of unlimited graphic design services.

Continue Reading

Trending