Business
10 Social Commerce Tips to Increase Sales
Published
2 years agoon
By
Kai KelisSocial commerce pertains to selling on social media. Many marketers worldwide have social shopping in their advertising arsenal because it’s free and effective. However, don’t expect sky-rocketing sales after setting up your social media page and publishing a few promotional posts. It takes careful planning to grab users’ attention, make your posts go viral, and encourage people to check out. So you might want to read these essential tips to make your social commerce advertising successful.
Why Do Brands Prefer Social Commerce?
Ecommerce owners prefer selling on social media to any online channel. Here are a few:
- Half of the world’s population is on social media, giving brands significant opportunities to reach many leads.
- Setting up a social media business page is free and easy.
- It’s easy to make social media profiles consistent that showcase your branding and brand personality.
- Marketers can target particular audiences according to demographics, such as age, gender, and psychographics, like interests, lifestyles, and hobbies.
- Social media allows brands to connect with people in real-time.
- Establishing two-way communication with your target audience and followers through messaging and comments is easy.
- It’s convenient to promote products and services to your followers or non-followers using free and paid boost features.
- You can promote your social media ads to the right people using social media paid advertising.
- Social is a more engaging and entertaining platform.
- Advertisers can create more personalized offers that they can directly send to target audiences through social media messaging apps.
- Marketers have the potential to succeed in word-of-mouth marketing once their posts go viral.
- It’s easy to gather social proof when brand advocates and customers send feedback in the comments section.
Top Social Shopping Statistics in 2023
If you’re still not convinced of these reasons to start social selling, maybe these figures will:
- The social shopping market size will hit an estimated $1.3 trillion in 2023, a 30.8 percent increase from 2022
- The social commerce market size is estimated to hit the $2.9 trillion mark in 2026
- A survey involving 16-to-64-year-old internet users claims that they go to social media to find things to buy
- 26 percent of those users said it’s challenging to find suitable products, while 23 percent claimed they use social media to see their favorite brands’ posts
- China is the leader in social commerce, with 84 percent of Chinese consumers shopping on social media in 2022
- China makes up 45.3 percent of the country’s ecommerce retail sales, while America makes up only 16.1 percent in 2022
- The number of U.S. online buyers will increase by 35 percent by 2025
- Russia is the second-largest contributor to social buying, with 49.5 percent of users purchasing items on social media
- Facebook remains the top social commerce platform, with 56.1 million buyers in 2021
- Fashion is the most significant niche in social shopping, with apparel and accessories as the top sub-niches
- 70 percent of online users in the U.S. said they were likely to purchase products recommended by influencers
- Influencer marketing is forecasted to reach $4.14 billion in 2023
Top Social Commerce Tips for High-Converting Campaigns
Succeeding in social media ecommerce means having well-thought-out, relevant, valuable, and compelling marketing campaigns. Here are some social commerce tips to get you started:
1. Know who your target audience is
Determine your target audience, so you’ll know how to communicate with them. Knowing who you’re marketing to helps craft the most valuable and relevant advertising campaigns they react to. Moreover, knowing your target audience enables you to strengthen your brand message. With social media marketing features, your message will get across to the right people too.
2. Keep your social media pages on-brand
Branding is essential in standing out amidst the competition. Unique and relatable branding is one of the primary consumer selection factors when choosing favorite brands. Keeping your social media platforms on-brand means staying consistent while conveying the right tone, message, and identity to your target audience.
3. Post regular content
Whether it’s promotional content or not, brands must post regularly on social media. This way, followers will have something to look forward to. Also, keeping your social media page alive means you’re an active brand ready to cater to customers.
4. Write user-centric and SEO-friendly product descriptions
When posting social media advertisements, ensure your product descriptions convert. Keep your copy brief and focus on customer pain points by addressing those and highlighting product benefits instead of features. Also, you want to make your ads appear on search results by writing targeted keywords for SEO.
5. Offer deals and discounts
Deals and discounts are primary buying reasons, with 37 percent of online shoppers saying this is a significant deciding factor. Many brands are vying for user attention on social media, so huge discounts and enticing deals are irresistible. Competitive pricing will make you a favorite among online shoppers on a tight budget. Plus, cheaper products will fare well in product comparisons.
6. Humanize responses
Some online buyers prefer social media shopping because of quick two-way communication. This is also one of the reasons why brands prefer social commerce. Don’t send generic and automated replies to inquiries or concerns. Be genuine in connecting with target audiences to nurture relationships by sending well-thought-out, personalized responses.
7. Make the checkout process quick and easy
Social commerce makes it easy for online shoppers to discover, browse, and buy products. But that doesn’t mean you have to be complacent. Ensure the overall social media shopping experience is seamless by offering an easy and quick checkout process.
8. Use analytics to monitor results
Social commerce marketing requires monitoring and experimentation to see what works and what doesn’t. Use analytics to monitor and modify social media ads and ensure high conversions.
9. Work with social media influencers
Influencer marketing is essential in social media to gain traction quickly. Select appropriate influencers who have built their reputation online with similar audiences.
10. Use high-quality images
One of the most crucial social media shopping tips is using high-quality and professional images to showcase your products. Quality images reflect your brand quality and say a lot about how you handle business. Moreover, eye-catching images done by professionals are the first step in luring online buyers to check out your brand more.
Conclusion
Social media commerce is a quick and efficient way to increase brand awareness and sales. If you do these tips, you’ll notice your followers grow quickly!
You may like
Business
Top 10 Best Places to Buy a Mid Century Modern Office Chair
Published
2 weeks agoon
July 4, 2025What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.
Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.
That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.
What is mid century modern design?
After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.
As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.
The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.
Why should I buy a mid century modern office chair?
Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.
When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.
If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.
Where can I get a mid century modern office chair?
1) Wayfair
When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.
MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)
2) France & Son
Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.
MCM office chair example: Brooks ($695)
3) Houzz
Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.
MCM office chair examples: Arvilla ($173), Rathburn ($259)
4) Laura Davidson
The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.
MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)
5) Icons of Manhattan
Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.
MCM office chair example: Ribbed Medium ($219)
6) Amazon
Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.
MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)
7) AllModern
AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.
MCM office chair examples: Frederick ($229), Kealey ($349)
8) Overstock
Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.
MCM office chair example: Joseph Modern ($163)
9) Walmart
Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.
MCM office chair example: Waleaf ($97)
10) Target
Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.
MCM office chair example: Lombardi ($136)
A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.
According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.
These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.
Top 5 Online Payroll Services
Gusto
Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools.
Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.
The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:
Simple
Price:
$40/mo + $6/mo per person
Plan details:
- Full-service single-state payroll including W-2s and 1099s
- Employee profiles and self-service
- Basic hiring and onboarding tools
- Gusto-brokered health insurance administration
- Employee financial benefits
- Payroll and time-off reports
- Custom admin permissions
- Integrations for accounting, time tracking, expense management, and more
Plus
Price:
$80/mo + $12/mo per person
Plan details:
(All Simple plan features +)
- Full-service multi-state payroll including W-2s and 1099s
- Next-day direct deposit
- Advanced hiring and onboarding tools
- PTO management and policies
- Time tracking and project tracking
- Workforce costing and custom reports
- Team management tools
- Full support
Premium
Price:
Bespoke pricing, reach out for a personalized quote
Plan details:
(All Plus plan features +)
- HR Resource Center
- Compliance alerts
- Access to certified HR experts
- Full-service payroll migration and account setup
- Health insurance broker integration
- R&D tax credit discount
- Waived fees and exclusive pricing
- Performance reviews
- Employee surveys and insights
- Dedicated support
QuickBooks Online Payroll
Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.
QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:
QuickBooks Simple Start (2025)
- Price: $38/month for 1 user
- Best for: Freelancers and small teams with basic payroll needs
Features:
- Automated bookkeeping
- 5 free ACH bank transfers/mo for bills
QuickBooks Essentials (2025)
- Price: $75/month for 3 users
- Best for: Small businesses needing deeper financial tracking
Features:
- Includes all Simple Start features, plus:
- Recurring invoices
QuickBooks Plus (2025)
- Price: $115/month for 5 users
- Best for: Growing businesses with HR and compliance needs
Features:
- Includes all Essentials features, plus:
- AI-powered profit & loss insights
- Anomaly detection and resolution
- Budgeting
QuickBooks Advanced (2025)
- Price: $275/month for 25 users
- Best for: Established businesses with HR and compliance needs
Features:
- Includes all Plus features, plus:
- Custom user management and permissions
- Custom report builder
- Data sync with Excel
- Revenue recognition
- Forecasting
OnPay
OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes.
OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.
Pricing:
$49/mo + $6/mo per employee
SurePayroll
SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).
SurePayroll also offers a mobile app— available on both Apple and Android devices.
SurePayroll offers live support through its United States-based support team through chat, email, or phone.
Small Business Payroll
- Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
- Best for: Small businesses and startups
Features:
- We file and deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports and pay stubs are available online 24/7
- Supports W-2 employees and 1099 contractors
Nanny & Household Payroll
- Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee
Best for: Homeowners
Features:
- Signature-ready Schedule H
- We file & deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports & paystubs available online 24/7
- Supports W-2 employees & 1099 contractors
Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.
Merck is currently in talks to acquire Seagen, a biotech company. The Wall Street Journal reports that the transaction is valued at $40 billion. And what happens if Merck acquires Seagen, and how would this acquisition benefit cancer research and treatment? Read more about the Merck Seagen buyout here.
Merck Seagen Buyout
Merck and Seagen are still deciding on their share prices. So far, talks have yet to reach an agreement on $200 per share. Both companies want to settle and finalize their deals before Merck announces its quarterly earnings on July 28. At the time of writing, Seagen’s stock was at $176.19.
With an estimated market value of $235 billion, Merck is looking to expand its presence in the cancer treatment space. The Merck Seagen Buyout could play a major role in that strategy. Since Seagen specializes in targeted cancer therapies, the acquisition would give Merck access to a broader range of oncology products.
Shareholder reactions to the new deal are overwhelmingly positive, and the stocks have been up since talks about the deal have been made public.
But this is not the first time that Merck and Seagen have made the news. Back in 2020, they collaborated because of cancer treatments. Seagen has a drug conjugate (ladiratuzumab vedotin) which would be used in conjunction with Merck’s Keytruda.
Merck reveals that Keytruda is its highest-selling product. It’s immunotherapy for cancer.
And this deal could help Merck offset the possibility of reduced sales because it will lose patent protection in 2028.
As promising as this deal is, there could be scrutiny from antitrust officials since there might be a litigation case from the Federal Trade Commission or Justice Department.
The Seagen buyout isn’t the only deal Merck has made recently. They’ve been busy closing another deal, but with Orion too.
Seagen
As a cancer biotech company, Seagen has therapies to ensure that patients benefit from the treatment and reduce any adverse side effects. Their treatments involve the therapy attacking tumors with toxins.
Merck partnering with Seagen isn’t a bad idea considering that Seagen made $1.4 billion in sales in 2021, most of it coming from Adcetris and Padcev (a treatment for urothelial cancers).
Merck-Orion Deal
In the middle of the Merck Seagen Buyout, Merck has recently partnered with Orion for the ODM-208 and other drugs. These drugs are related to the production of steroids. Orion found how it can combat hormone-dependent cancers and further developed this inhibitor.
Their deal includes that they should develop ODM-208 and promote it to the public together. And Orion will receive a $290 million payment from Merck.
Although they’re co-developing and marketing the new inhibitor, Orion will oversee the manufacturing side.
Co-developing the ODM-208 can help Merck with its current research and treatments for prostate cancer. President and CEO of Orion, Timo Lappalainen, says that this partnership will benefit Merck’s goals of treating cancer worldwide.
Other Ventures: Merck’s Role in the Pandemic
You may have heard about COVID-19 pills, which are a form of treatment for those diagnosed with mild to moderate COVID-19. Merck introduced an antiviral COVID-19 pill to the public. The name: Molnupiravir.
The COVID-19 pill is not a replacement for a vaccination. Instead, it stops the replication of the COVID-19 genetic code and keeps the patient out of the hospital. Not yet FDA-approved, Molnupiravir has been authorized for emergency use since December 23, 2021.
And for other stories, read more here at Owner’s Mag!
What Is Tiktok Pink Sauce? The Viral Condiment, Explained
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
Gift Guide: 25 Best Gifts for Women for All Occasions
History of the NBA: The Success Behind the Big League
Demio SaaS 2025 Review: Features, Pricing, Pros & Cons
Top 12 Uses for The Metaverse That Will Change Your Life
Top 10 Best Places to Buy a Mid Century Modern Office Chair
Top 10 Best Places to Buy a Mid Century Modern Office Chair
History of the NBA: The Success Behind the Big League
8 Best Equipment for YouTube Every Content Creator Needs
Demio SaaS 2025 Review: Features, Pricing, Pros & Cons
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
Top 10 Small Business Organization Tools for 2025
Top 12 Uses for The Metaverse That Will Change Your Life
Trending
- Entertainment5 days ago
History of the NBA: The Success Behind the Big League
- Lifestyle4 days ago
Did You Drop Your Smartphone in The Ocean? Here’s How to Retrieve It
- Lifestyle5 days ago
Gift Guide: 25 Best Gifts for Women for All Occasions
- Top Stories4 days ago
What Is Tiktok Pink Sauce? The Viral Condiment, Explained