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Technology

The Age of Google Gemini

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Google’s AI Gemini is the new promising AI tool suite rivaling ChatGPT and other large language models. Google believes that this new AI is their state-of-the-art model so far. What makes Google Gemini a sophisticated and more powerful AI language model?

What is Google Gemini?

google gemini

Google Gemini is a multimodal language model. It understands code and outfits, detects images and emojis, and guesses a movie. General users can experience Google Gemini with Google Bard. 

Google Gemini isn’t the only language model created by the search engine corporation. PaLM 2 is the other Google model, which powers the Workspace Labs AI (Duet AI) to help users work with AI in Google Workspace.

Developers

Developers can leverage Google Gemini to create other AI language models. The Gemini comes in three forms: Nano, Pro, and Ultra.

Nano is made for on-device tasks. Meanwhile, Pro helps you scale the AI across various devices. Finally, Ultra is for highly complex tasks. 

Additionally, you don’t have to build a code on your own since it can generate code. Do you also need Gemini to compete with other web developers for your team? Gemini can be used for competitive programming, too! It’s adept in various coding languages and has an advanced coding system to solve coding problems.

Gemini can be used for building software systems on Google AI Studio and Google Cloud Vertex AI starting December 13, 2023.

Google Bard

Google Bard is the search engine’s answer to compete with ChatGPT-4. Since Gemini’s release, Google Bard is now powered by Google Gemini.

Like ChatGPT, you can submit a prompt, and Bard provides the answers. One advantage of Bard against ChatGPT is that it’s free and can even provide images to show you processes. However, Bard isn’t a perfect model yet. You can correct Bard if it makes a mistake. Plus, it doesn’t generate images, unlike other AI models.

An additional benefit of using Google Bard is you can upload images. OpenAI’s GPT-4 model allows you to post images, but not on the GPT-3.5 model. If you don’t want Google Bard to keep the images on your chat history, you can delete the prompt, along with the image(s) you uploaded on the prompt.

Is Google Gemini Safe to Use?

Google’s tech officers have mentioned that they are building safeguards to ensure that Google Gemini is safe to use. Plus, they ensured built-in responsibility practices, too. They collaborate with organizations to establish benchmarks and test models for safer and more responsible use as they develop AI.

Is Google Gemini a Sham?

google gemini demo
Screenshot from Google Gemini Demo

Bloomberg published an op-ed last December 7 praising the Gemini’s remarkable features. However, it was still behind the AI giant OpenAI. What’s surprising about the op-ed was Bloomberg pointed out an issue in the Google demo. The media organization reached out to Google regarding the demo.

Parmy Olson, author of the Bloomberg op-ed, noticed a discrepancy in how the prompts and the seamlessness of Gemini were being used on the video. It appears that Gemini received text prompts from Google beforehand, and audio and narration were added afterward. It was misleading since the editing appears that a voice prompt was responsible for Gemini to provide reasoning or outputs.

There was a disclaimer regarding the latency and brevity of prompts, but it was added only to the description box on the YouTube video.

Oriol Vinyals, VP of Research and Deep Learning Lead, had responded to the allegations about the demo on X (formerly Twitter). Vinyals emphasized the disclaimer posted in the description box and said that it illustrated possible experiences with the multimodal model. But other X users weren’t happy with his response.

Comparisons with OpenAI and Microsoft Bing AI

chatgpt

OpenAI

Google has published its own comparison table with OpenAI’s ChatGPT-4 model. Based on the table, Google Gemini seems to do better in multimodal tasks (image, video, and audio) across the board. Meanwhile, Google Gemini does well in text, except for Reasoning (HellaSwag), lagging behind 7.5% from OpenAI.

OpenAI has ChatGPT and Dall-E to help users create written content and images. Like Google, OpenAI works with machine learning experts to ensure safety and responsibility. The AI company claims GPT-4 is more creative and provides more context. Additionally, it reads images and can generate captions for images.

Microsoft Bing AI

One primary feature of Microsoft Bing AI is the user’s ability to choose among three conversational styles: Creative, Balanced, and Precise. Additionally, Bing claims that their AI is an expert in generating responses for the following topics:

  • Advice
  • Recipes
  • Travel plans
  • Language translations

Microsoft Bing AI is ideal for Windows users and Microsoft Edge since they use the Copilot feature. Copilot helps users answer complex questions and get further assistance with the touch of a button.

Bing AI can also generate written content, such as blogs, emails, and ad copies. Additionally, it can generate images.

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Lifestyle

Should I Buy an Electric Scooter? What You Can Learn

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person riding a scooter

Have you wondered if buying an electric scooter for short rides is a worthwhile investment? As more people and communities turn to alternative transportation, the shift is often driven by a desire to reduce their carbon footprints and enjoy added convenience. This growing trend has many asking the question, “should I buy an electric scooter?” From electric bikes to unicycles, there’s a lot you can learn and gain when choosing an e-scooter for your daily commute.

Learning to ride a scooter is easy

should I buy an electric scooter like this?

To learn how to ride your electric scooter is surprisingly easy. The learning curve is so low you can start cruising down the road in a short time. The Gotrax GXL V2 e-scooter is a good choice for beginners. It is affordable at just around $349 and can get you to work and back in a single charge. If you’re wondering whether you should buy an electric scooter, this model is a great place to start.

Once you finish the easy assembly and four-hour charging, you can already use it. It has the usual handbrake and bell on the left side. On the right sits a thumb throttle which you simply turn to gain speed and keep your balance. 

You should lower your speed when stopping. This is because the higher your speed is when braking will result in the tires wearing out quickly. You will then need maintenance which can be expensive.

Turing is easy, but you need to do it with care. With both hands on the handlebars, signaling may not be possible. This is why many high-end e-scooters have features with light-up signals for this purpose.

Get additional but helpful features

Some considerations include features such as the signal lights mentioned above, suspensions, thicker tires, or more powerful motors. These will help you navigate bumpy roads, steep inclines, and uneven terrain.

When buying e-scooters, you should also consider the battery, waterproofing of the scooter, or portability. These are investments that can make your rides safer and more comfortable. 

Consider your city’s laws

Before buying that electric scooter, check out your town or city’s laws about speed limits or the use of these EVs in general. Most budget-friendly scooters can travel up to25 km/h, but it’s still a good idea to know what your limitations are to prevent problems with the law.

Nighttime riding can also be a cause for concern if you plan on doing much of it. You may have to invest in headlights and reflectors to safely enjoy riding at night. You can also get helmets that already have lights and reflectors on them.

An electric scooter is faster and fun

Should I buy an electric scooter?

Not only will you see huge savings on gas, but you’ll also be enjoying your rides with an electric scooter. These may be the two main reasons the EV craze has hit many towns and cities. The feel of the wind on your whole body while on it gives an exhilarating feeling that driving a car won’t ever duplicate.

Getting out of traffic quickly and efficiently is also a perk of having to ride an e-scooter. If you don’t have a lot to carry, an e-scooter is the best mode of transportation for short rides. However, you can also opt for a bag attachment that will allow you to bring a few items and small cargo when riding.

You’ll be addicted to it

Be warned: casual riding in your electric scooter can be addicting and leave you wanting more. This may be the exact reason add-ons are popular, while upgrading to higher-end models seems to be the norm for some people. After a few rides, you would see yourself wanting to get a particular feature and opting for more power and speed. So, as an answer to the question, should I buy an electric scooter? You should say yes!

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Best Workflow Mapping Tools for Smarter Business Processes

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people in a meeting

Workflow or process mapping remains a vital strategy for managing and optimizing daily operations in any organization. By using symbols and shapes to illustrate tasks, decisions, and processes, workflow maps help teams visualize their work and identify areas for improvement.

Today, a wide range of workflow mapping tools are available, many of them free or affordable, offering smart, fast, and collaborative ways to streamline your business. Below are the top nine workflow mapping tools to help you stay organized, efficient, and ahead of the curve.

1. MindMeister 

midmeister

MindMeister is a collaborative workflow mapping tool ideal for brainstorming and process planning. It allows real-time collaboration with customizable diagrams. However, the free version limits you to three mind maps. Upgrading unlocks unlimited maps, export options, and team features.

Key Features

  • Real-time collaboration
  • Auto-generated mind map layouts
  • Customizable themes and structure

Pricing

  • Basic – Free
  • Personal – $3.50/month
  • Pro – $5.50/month
  • Business – $8.50/month

2. GitMind

gitmind

Here’s another workflow mapping software that you can use for free. GitMind is a powerful workflow mapping tool for teams and individuals. It comes with dozens of templates and customization options for creating mind maps, flowcharts, and more. It’s compatible with browsers, Windows, and Mac, and now includes improved team collaboration options.

Features

  • Flexible shape, font, and color customization
  • Template library for quick design
  • Project sharing via link
  • Exports to multiple formats

Pricing

  • Basic – $4.08/month billed annually
  • Pro – $5.75/month billed annually
  • Ultra – $11.58/month, billed annually
  • Business – $170.00/month, billed annually (10 seats)

3. Creately

Workflow Mapping Tool creately

Creately remains a favorite workflow mapping tool for remote teams. It supports business process modeling with real-time collaboration and dozens of industry-specific templates. It works across desktop, web, and mobile platforms.

Features

  • Remote collaboration and commenting
  • Industry-specific templates (marketing, engineering, etc.)
  • Works online and offline
  • Real-time syncing

Pricing

  • Personal – $5/month
  • Team – $5/month
  • Business – $89 /month
  • Enterprise – custom pricing

4. Gliffy

gliffy

Gliffy is a beginner-friendly workflow mapping tool known for its intuitive interface. It’s ideal for users who want to quickly design flowcharts and diagrams with minimal learning curve.

Features

  • Drag-and-drop design with themes
  • Version control and undo history
  • Easy sharing for social media or team collaboration

Pricing

Gliffy Diagrams for Confluence

  • Up to 10 Users – Free
  • 11-100 Users – $3.80/month per user, billed annually

Gliffy Diagrams for Jira

  • Up to 10 Users – Free
  • 11-100 Users – 3.80/month per user, billed annually

5. Visual Paradigm

Workflow Mapping Tool visual paradigm

Unlike other workflow mapping tools in our list, Visual Paradigm helps users to visualize organizational processes while enjoying IT development features. It’s a robust workflow mapping tool for IT and software development teams. It supports UML, BPMN, and SysML diagrams and includes animation features for dynamic presentations.

Features

  • Tools for Agile and enterprise modeling
  • Supports UML, BPMN, SysML
  • Diagram animations for presentations

Pricing

Subscription:

  • Modeler – $6/month
  • Standard – $19/month
  • Professional – $35/month
  • Enterprise – $89/month

Perpetual:

  • Modeler – $99/month
  • Standard – $349/month
  • Professional – $799/month
  • Enterprise – $1999/month

6. Google Drawings 

Workflow Mapping Tool google drawings

Google Drawings is a free and easy-to-use workflow mapping tool that integrates seamlessly with Google Drive. It’s ideal for basic flowcharts and diagrams without advanced features.

Features

  • Cloud-based with autosave
  • Basic shapes and connectors
  • Unlimited storage via Google Drive

Pricing

Free

7. Canva

Workflow Mapping Tool canva

Canva has evolved into a comprehensive workflow mapping tool with stunning visuals and drag-and-drop simplicity. It includes a growing collection of flowchart templates and AI design tools. Though there are a number of Canva alternatives out there, it continues to be one of the top graphic design platforms online.

Features

  • Beautiful templates for process maps
  • Upload and embed attachments
  • Team collaboration and brand kits

Pricing

  • Canva Free – $0
  • Canva Pro – $120 per year 
  • Canva for Teams –$300 per year for 3 persons

8. Cacoo

Workflow Mapping Tool cacoo

Cacoo is a real-time collaborative workflow mapping tool designed for teams. It includes multi-user editing, cloud storage, and integration with popular project management platforms.

Features

  • Simultaneous editing
  • Activity tracking
  • Exports to PNG, PDF, etc.

Pricing

  • Free 
  • Pro  – $6.00 per month 
  • Team – $6.00 per user per month, up to 1,000 users

9. Visme 

visme

Visme is a versatile workflow mapping tool that blends design and data. It allows users to build animated diagrams, infographics, and presentations with interactivity and branded design.

Features

  • Create animated and interactive process maps
  • Public, private, or password-protected content
  • Online and offline support

Pricing

  • Basic – Free 
  • Starter -$12.25/month, billed yearly
  • Pro – $24.75/month, billed yearly
  • Visme for Teams – contact sales

Final Thoughts 

Workflow mapping tools are your key to successful work management. It enables you to spot flaws quickly and, as a result, enhance your workflow processes. Also, they let you avoid mistakes, design workflows or procedures faster, and provide quality products and services. The majority of these tools can be used for free.

However, you’ll need to purchase premium subscriptions to gain full access to some of these tools. It might be best to test them out first and see if it works for your needs (check if they offer free trials) before committing to a subscrption.

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Top White Label Marketing Tools for Agencies: Our 10 Best Picks

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White labeling can be an invaluable asset to any modern business. It allows companies to save time and money while building their brand and increasing their reach. Finding the right tools to help manage your white-label marketing tasks is essential. 

Whether you’re a growing startup or a large-scale agency, these tools can help you elevate your marketing game. From building custom landing pages and automating email campaigns to tracking performance metrics in real time, the right platforms will help you streamline workflows and boost ROI with ease.

What is White Label Marketing?

White labeling is a marketing strategy that allows companies to rebrand and resell products created by other companies. These products could be software, SaaS solutions, or other digital products. White labeling is a great way to create additional revenue streams, but it can also be used to help build your brand. 

Within the context of white labeling, a “white label” product or service has been created and branded by one company but then resold (usually in a slightly modified form) by another company to look as if it had created the product itself.

Now that we’re all on the same page, here are ten white-label marketing tools you may want to explore as you build your brand.

1. OptinMonster

If you’re looking for a platform that will allow you to convert and monetize website traffic, try OptinMonster. This powerful popup tool offers websites to display pops triggered by factors such as time spent on a page, inactivity, and even how far the visitor has scrolled through. They also offer visually stunning offers that allow for customization.

Pricing: Plans range from $7 to $49 per month, billed annually.

2. ActiveCampaign 

Next on our list is ActiveCampaign – a platform that offers customer experience automation. Active Campaign provides CRM and marketing tools that allow ventures to reach prospects, nurture audiences, convert leads, and grow their market. That said, their tools make it easier to run marketing campaigns, and the automation part allows clients to save money. 

Pricing: ActiveCampaign plans range from $15 to $145 per month. 

3. DashThis

DashThis is one of the white-label marketing tools that offer automated marketing in the blink of an eye. This tool allows entrepreneurs, ventures, agencies, and freelancers to bring all the data they need into one dashboard. That said, you can connect the platform to over 34 integrations and have a custom data manager.

Pricing: The platform’s plans range from $42 to $409 per month.

4. SEMrush

SEMrush is one of the white-label marketing tools that provide marketers with capabilities to improve off-site and on-site web optimization. In addition to that, they also help clients with competitor analysis and perform keyword research, which is crucial in SEO. Though learning how to navigate the platform can take some time, it provides detailed website audits and platform requires clients.

Pricing: A pro account costs $117.33 per month, billed annually, which includes up to five projects and 500 keywords to track.

5. Whatagraph

If you’re looking for a tool to allow your marketing agency to create and send superb marketing reports in minutes, check out Whatagraph. This app builds reports from various platforms (such as Hubspot and Semrush), social networks (Facebook, Twitter, and Instagram), as well as Google services (Ads, Analytics, and Sheets. In addition, it allows users to plug in marketing data with over 40 native integrations.

Pricing: Their rates are not published on their website, but you can request a quote tailored to fit your needs.

6. Page One Power 

Page One Power is an awesome tool for firms looking for link-building and content services. They take pride in building links that drive search engine rankings and creating search-focused and strategic content to earn keyword rankings. In addition, clients get a project manager with whom they can consult.

Pricing: Rates for high-quality links can vary depending on the client’s niche, needs, and time period. You can access up-to-date pricing from their website. 

7. Awario

Wouldn’t it be awesome to have a fly on the wall every time people talk about your business? Awario is a white-label marketing software and platform that allows clients to track the conversations about your venture. These convos include those from reviews, forums, blogs, news, videos, and of course – social media. This platform crawls more than 13 billion web pages every day, allowing you to keep track of what people are saying about your business.

Pricing: Awario’s plans range from $29 to $249 per month, billed annually. 

8. Mention

Mention allows clients to listen to their audience, monitor the web, and manage social media. With this platform, you can pinpoint important convos about your brand, including press articles, forums, review sites, and more. It also allows you to easily create, schedule, and publish social media posts in various channels.

Pricing: Plans range from $41 to $149 per month.

9. SEO PowerSuite

Last but not least on our list of white-label marketing tools is SEO PowerSuite. This is one of those tools for entrepreneurs that offers an all-in-one easy SEO toolkit that integrates backlinks, rankings, on-page SEO, and more. It also features tools for keyword research, content editing, PPC ads optimization, and backlink checkers. As a bonus, it also features an intuitive interface that’s easy to navigate, even for newbies.

Pricing: You can download the app for free, but you’ll need a subscription to access premium features, starting at $29.10 per month.

10. Metrics Watch

First on our list of tools is Metrics Watch. This tool allows you to create awesome marketing reports quickly without requiring your clients to download PDF files or log into a third-party dashboard to access data. So, how do they get their reports? Simple – they receive them by email, allowing them to view the info they need straight from the email body.

This tool can integrate data from Adwords, Google Analytics, Instagram, Facebook, and more, making it an efficient way to check comprehensive data.

Pricing: Their packages range from $29 to $300 per month, with a free trial included. 

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