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What is the Best AI Content Generator for 2023?

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Creating videos, designing images, and writing compelling copy can take time. However, AI content generators have popped left and right and made marketers’ lives easy with content creation. But which is the best AI content generator for every content type? Here are our top picks!

1. Copy.AI

copy ai screenshot

Content: Text

Although Jasper is considered one of the best AI writers, Copy.AI is one of its leading contenders. According to this AI content generator, you can use templates and tools to generate content for your content marketing strategy. You can also chat with their AI to submit a prompt for your content or copy. Finally, you can ask the AI to translate copy or content into various languages.

Pricing:

  • Free
  • Pro – $49/mo
  • Enterprise – Request a demo

2. WriteSonic

writesonic screenshot

Content: Text

WriteSonic is another AI writer to consider. Their AI can generate up to 1500+ words for your blogs. Plus, it can paraphrase any content. You can let the AI expand your content. Plus, it can create product descriptions, Facebook ads, and landing page copies. Finally, you can ask for article ideas and chat with the AI to generate content.

Pricing:

  • Free trial
  • Pro – starts at $12.67/mo (100,000 words)
  • Enterprise – Contact sales

3. Frase

frase screenshot

Content: Text

If blogging is your main focus for your content marketing strategy, Frase is an excellent AI tool for your SEO efforts and blogs. They have four amazing features to make your blogs rank high on search engines. It starts with research. Then, the AI generates an outline. After that, it writes your content. And finally, it optimizes it before you publish it.

Pricing:

  • Solo – $14.99/mo
  • Basic – $44.99/mo
  • Team – $114.99/mo

4. Phrasee

phrasee home page

Content: Text

Phrasee has a higher price tag than most AI content generators on this list. However, Phrasee ensures you maximize its value when you start marketing campaigns. 

They have a sophisticated content engine to ensure the generated copy performs excellently. Plus, it guarantees that the copy and content it creates will be consistent across various platforms. Additionally, it analyzes which content will resonate with your audience.

Phrasee is ideal for your social media and email marketing campaigns.

Pricing:

  • Generate – $500/mo
  • Generate + Optimize – Contact sales

5. Designs.AI

designs ai

Content: Text, Images, Video, and Speech

Designs.AI is an AI content generator helping you streamline your content marketing workflow. One of the perks of using Design.AI is you can generate text, images, videos, and voiceovers! Their AI promises it will generate these content types in two minutes! Plus, you can also use their free tools, such as the font pairer and calendar. With Designs.AI, you can work faster and smarter.

Pricing:

  • Basic – $29/mo
  • Pro – $69/mo
  • Enterprise – Contact sales

6. Simplified

simplified home page

Content: Images, Text, and Video

One worthy adversary to Designs.AI is Simplified

It’s a comprehensive AI marketing platform that allows you to generate designs, text, and video. Plus, they can help you with your social media management too! With Simplified, you get access to their template and asset library. Plus, you can download it as a Chrome extension for social media management. Lastly, you can collaborate with your team seamlessly.

Pricing:

  • Free
  • Small team – $30/mo
  • Business – $50/mo
  • Growth – $125/mo

7. Dall-E 2

dall e ui

Content: Image

If you need images or illustrations for your social media posts or blogs, Dall-E 2 is one of the best AI image generators. Dall-E 2 is from OpenAI, which developed ChatGPT. You will submit a prompt to get an image. Specifying your preferred art style and image is better for getting the best possible result.

Pricing:

Starts at $15 for 115 credits

8. AdCreative.AI

adcreative ai

Content: Images and Text

If your content marketing strategy focuses on advertisements, AdCreative.AI is one of the best AI content generators for this purpose. You can generate ads for social media, such as Instagram, Facebook, Twitter, and LinkedIn. Not only that, but their AI can also generate Google display ads. Plus, the AI can help you analyze the best-performing ads and create social media posts too!

Pricing:

  • Starter – starts at $29/mo
  • Premium – starts at $59/mo
  • Ultimate – starts at $99/mo
  • Scale-up – starts at $149/mo

9. VidIQ

vidiq home page

Content: Text

Although VidIQ helps YouTubers and video content marketers generate keywords and ideas and audit your YouTube channel, they have also introduced an AI tool! It speeds up your content creation process by providing you with a description and script. Plus, it suggests the best thumbnail for your videos.

Pricing: Free

10. Synthesia

synthesia

Content: Video

Do you need AI-generated videos for your content marketing strategy? Synthesia is one of the best AI video editors so far. They promise you can create a video in 15 minutes with their nifty features, such as text-to-speech, gestures, and voice cloning.

Plus, you can select AI avatars for your videos, so you don’t have to hire actors anymore. Also, you can choose from 120+ languages and accents for your multilingual content.

Pricing:

  • Personal – $22.50/mo
  • Enterprise – Book a demo

11. Lovo

lovo home page

Content: Voiceover, Art, and Text

If you want another all-around AI content generator, Lovo is one of your best bets. Their main feature is text-to-speech. You can choose from their list of voices you can add to your videos. From there, you can edit the audio and add emphasis to various words. Additionally, you can edit videos and add stock videos. Plus, you can generate images and scripts for your videos.

Pricing:

  • Free
  • Basic – $25/mo
  • Pro – $48/mo
  • Pro+ – $149/mo

12. Podcastle AI

podcastle home page

Are you repurposing blogs into podcasts? Podcastle AI is one of the best tools to do just that. You can choose from an AI avatar to speak as your host for repurposed blog content. It takes around 24 hours for Podcastle’s AI to do its job.

But you don’t need blogs to use Podcastle AI. You can record a podcast episode and let AI enhance the audio or remove background noise.

Pricing:

  • Basic – Free
  • Storyteller – $11.99/mo
  • Pro – $23.99/mo

Key Takeaways

Marketers can save time and money with an AI content generator. Fortunately, there are various options, depending on what type of content is needed. It’s best to use these AI tools by checking the content or copy first before publishing it first. This way, you can avoid getting into trouble, and it’s aligned with your company’s branding and messaging.

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Embrace Failure to Unlock Success: 3 TED Talks That Show Us How

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woman

We’ve all experienced it – that sinking feeling of disappointment in the wake of a perceived failure. It’s a universal moment where aspirations seem to crumble and self-doubt looms large.

If you’re in that place right now and are looking for inspiration, you’ve landed on the right article.

In this post, we delve into three TED Talks that unpack the enigma of failure and its unexpected role in cultivating success. These talks offer a kaleidoscope of perspectives on why failure isn’t just an inevitable milestone but a necessary companion on the road to success.

1. Embrace the near win (Sarah Lewis)

Sarah Lewis TED Talk

When talking about success and mastery, the concept of failure often carries a negative connotation, something people try to avoid. However, in her enlightening 2014 TED Talk, “Embrace the Near Win,” art historian Sarah Lewis offers a refreshing perspective on the role of near-failures in our journey toward success.

Her insights, drawn from a blend of personal experiences and historical anecdotes, reveal the hidden power of the almost-failure, the near win, in shaping our path to mastery.

Lewis’s journey into understanding the value of near wins began with her first job at the Museum of Modern Art, working on a retrospective of painter Elizabeth Murray. She recalls a significant moment when Murray pointed out that some of her early works didn’t meet her expectations. One piece, deemed a failure by Murray, was discarded, only to be rescued by a neighbor who saw its value.

This incident sparked a realization in Lewis: success is fleeting, but the pursuit of creativity and mastery is a continuous process. It’s not the success itself but the near wins along the way that propel us forward.

“Mastery is not a commitment to a goal but to a constant pursuit.” – Sarah Lewis

Lewis extends this concept through the metaphor of archery, describing a visit to watch varsity archers. She observed the archer’s paradox, where the path to hitting the target involves aiming slightly off-course. This paradox mirrors the journey to mastery – it’s not about hitting the bullseye with every shot but understanding and valuing the near misses that drive continuous improvement. 

As Lewis eloquently puts it, “Mastery is in the reaching, not the arriving. It’s in constantly wanting to close that gap between where you are and where you want to be.”

  • Actionable Tip: Start recognizing and valuing your near wins. Whether in professional endeavors, creative pursuits, or personal goals, take time to reflect on those moments that fell just short of success. Understand that these instances are not failures but stepping stones towards mastery. They are opportunities to learn, adjust, and grow. By embracing your near wins, you align yourself with a mindset of continuous improvement and lifelong learning.

You can watch Lewis’ TED Talk here.

2. Success, failure, and the drive to keep creating (Elizabeth Gilbert)

Elizabeth Gilbert TED Talk

Elizabeth Gilbert’s journey, as recounted in her 2014 TED Talk “Success, Failure, and the Drive to Keep Creating,” is a profound exploration of the emotional landscapes shaped by both success and failure.

Gilbert, best known for her bestselling book “Eat, Pray, Love,” delves into the complexities of how success can be as disorienting as failure, offering a raw and honest perspective on the creative process and the importance of staying true to one’s passion.

Gilbert begins her talk with a humorous anecdote about being recognized for “Eat, Pray, Love,” setting the stage for a deeper discussion on the aftermath of success. She describes the daunting task of writing a follow-up book, knowing it would be impossible to please everyone. This predicament led her to a significant realization: the importance of writing for the sake of creation itself rather than for the outcome. 

“I had to find a way to make sure that my creativity survived its own success.” – Elizabeth Gilbert

Gilbert takes us back to her early days as an unpublished diner waitress, a time filled with rejection and self-doubt. Despite the constant setbacks, she found solace and purpose in writing. This period taught her a crucial lesson: her love for writing was greater than her fear of failure. She states, “I loved writing more than I loved my own ego.” This mindset was what propelled her through the darkest times and what she later relied on after her success.

  • Actionable Tip: identify what you love more than yourself, make that your home, and anchor yourself in it. When faced with the extremes of success or failure, remind yourself of this foundation. It’s not about the accolades or the setbacks; it’s about the devotion to what you truly love. This grounding force is what will keep you balanced and focused, no matter what life throws your way.

You can watch Gilbert’s TED Talk here.

3. The unexpected benefit of celebrating failure (Astro Teller)

Astro Teller TED Talk

Astro Teller’s 2016 TED Talk, “The Unexpected Benefit of Celebrating Failure,” offers a fascinating glimpse into the culture of X (formerly Google X), a place he describes as a ‘moonshot factory.’

Teller’s insights provide valuable lessons on how embracing failure can drive innovation and lead to extraordinary achievements.

Teller begins by describing the unconventional atmosphere at X, where an aerospace engineer might collaborate with a fashion designer. This diversity fosters an environment where radical ideas are not just encouraged but expected. The key to their approach is to tackle the hardest parts of a problem first, actively seeking to ‘kill’ their projects early on.

“We’ve got this interesting balance going where we allow our unchecked optimism to fuel our visions. But then we also harness enthusiastic skepticism to breathe life, breathe reality into those visions.” – Astro Teller

One of the most compelling aspects of Teller’s talk is the balance between “unchecked optimism” and “enthusiastic skepticism.” This approach allows the team at X to dream big and remain grounded in reality. 

They celebrate the process of learning through failure, which is a radical departure from the norm in most organizations. As Teller puts it, “We spend most of our time breaking things and trying to prove that we’re wrong.”

  • Actionable Tip: Create an environment where failure is not just accepted but is seen as a valuable part of the learning process. Encourage experimentation and risk-taking, and when failures occur, focus on the lessons learned rather than the setbacks. This approach can lead to a more innovative, resilient, and dynamic team or individual.

You can watch Teller’s TED Talk here.

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What Are Marketers Doing in 2024? [Budgets, Platforms, and AI]

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There’s one topic dominating the marketing sphere: artificial intelligence (AI). And many marketers are hopping on board the AI train. Aside from AI, what other strategies are marketers investing in? Plus, what are their plans for achieving their marketing goals in 2024?

Budgets

calculator app

Sagefrog released its 2024 Marketing Mix report. They surveyed various professionals across different niches and received 2,400 responses. According to 48% of the participants, they will increase their marketing budgets. Most marketers will focus their efforts on event, direct, and content marketing. 

Meanwhile, Canto reveals that marketers aim to increase content volume rather than raise their budget in 2024. Plus, here are the top five current challenges with the content creation process:

  • Keeping up with the increasing demand for multiple channels
  • Allocating budget and resources
  • Aligning teams for better collaboration and workflows
  • Locating and accessing assets
  • Maintaining brand consistency

Platforms

social media icons

Marketers can leverage various channels to promote their business and cast a wider net to entice a new audience. For instance, WARC also published their survey (The Voice of the Marketer 2024) on which platforms marketers will invest in 2024. YouTube, TikTok, and Instagram are their top three platforms to post more content on.

Another survey that marketers participated in was Mediaocean’s “The Mediaocean Current: The 2024 Advertising Outlook.” Marketers for this survey will increase advertising investment on social media platforms, digital display and video, and connected TV.

AI and Marketing

chatgpt logo

Over 300+ marketers participated in Foundation Inc.’s report: “The State of AI Marketing.” Most marketers use AI in the workplace and for content creation. Despite adopting AI for content creation, these marketers believe that AI-generated content is worse compared to content created by humans. Plus, the marketers think it’s moderately useful to their job.

Kaltura has also provided another survey on AI use in marketing. Marketers in their study said they will increase AI usage in 2024. At the time of the survey, 88% had experimented with AI and 69% had subscribed to an AI tool. Like the previous study, marketers aren’t still completely satisfied with AI use. For instance, their top three reasons for not using AI are:

  • Data security
  • Integration with current systems
  • Ethical and privacy issues

Besides that, they’re also not impressed with AI’s tone of voice, quality of generated content, and committing SEO penalties.

Effective Marketing Strategies

video recording

Now that you have the pulse on the latest marketing trends learn which strategies are effective in driving your marketing goals in 2024.

Hubspot reports that these are the top five trends that create an impact:

Short-form Videos

If you want to capture your audience’s attention in a few seconds, short-form videos must be added to your content calendar. The content is up to you, but make sure that it’s edited properly and published on various platforms to reach more audiences. You could hire an actor to represent your brand. Or, you can use animation to make it even more compelling. But if you don’t have an editor on board but want to try videos, you can use AI-powered video editors to convert your written content.

Content Presenting Brand Values

If you want to connect with your audience and vice versa, you need to be transparent with your brand values. Authenticity brings you closer to your audience. One way you can go about this is by publishing a blog post about the purpose of your brand or business. Another example could be presenting your authentic brand through videos. Employees can be your “actors” and show how they interact with customers and exemplify your values through customer service and communication.

Influencer Marketing Campaigns

You can never go wrong by reaching out to influencers to introduce your brand to a whole new audience. Ensure that you find the best influencers to include in your marketing campaigns. The best way to find influencers without browsing manually is by using an influencer marketing platform. This helps you find the best influencer for your niche.

Social Media Selling

Dedicate some time to promote your products or services on social media through social selling. Social selling can entice followers and your target audience to watch your livestream. A new audience can learn more about your products while loyal customers get the latest updates, exclusive products, or service discounts!

Mobile-Friendly Website

This one’s easy to do with a web developer on board. After all, many internet users use their smartphones to browse and shop. Optimizing your website for mobile will enhance user experience. In turn, it will lead them to browse your website without a hitch. Additionally, if you have an optimized mobile website, this allows users to purchase without having to switch to another device.

Final Thoughts

Now that you’ve seen what marketers will be up to in 2024, the question is, should you do what other marketers are doing in 2024? On the one hand, you’d like to follow their strategies since theirs have worked in the past and are replicating or yielding better results. On the other hand, you might prefer doing what could work for your business and adjusting strategies.

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King of Couture: How Bernard Arnault Turns Everything into Gold

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bernard arnault

The world of couture is one of opulence and decadence, and it is ruled by a king who built a global empire from the world’s finest threads and most luxurious fragrances. We’ve heard about Elon Musk and Jeff Bezos, but most of us are unaware of Bernard Arnault, the Chairman and CEO of LVMH Moët Hennessy Louis Vuitton. Let’s learn about this modern-day King Midas and billionaire saga.

Early Life

bernard arnault

Born in Roubaix, France, in 1949, Bernard Arnault was one of the five children of Jean Arnault and Marie-Josèphe. He grew up in a middle-class household, thanks to the engineering company his father owns. At 18, he moved to Paris, where he studied civil engineering and graduated with honors. During this time, he was able to visit famous fashion houses, developing an interest in the luxury goods niche.

After graduation, Arnault returned home to work for his father’s construction business. His business savvy enabled him to turn the business into a success. From this, he gained enough money to invest in the stock market and branch out to found his own investment company, Groupe Arnault. Through this, he started acquiring stakes in many other companies, including luxury spirits company Moët Hennessy and fashion brand Louis Vuitton.

Business Beginnings

Bernard Arnault’s acquisition of the two companies led to its merger to become LVMH. Before the end of the 1980s, LVMH became one of the world’s top luxury goods brands. He became chair and CEO in 1989 and has since held these positions.

Under Bernard’s leadership, LVMH became the owner of a wide array of high-end brands: Christian Lacroix, Loewe, Givenchy, Céline, the DFS group, and Sephora, to name a few. The company owns many more household name brands in more than 70 countries. This success made Bernard one of the world’s wealthiest men and one of the most influential in the fashion industry.

Expanding His Kingdom

bernard arnault

These key tactics summarize Bernard Arnault’s business expansion strategy:

1. Strategic Acquisitions: Arnault’s acquisitions of iconic brands across various sectors have made him master the deal, strengthening LVMH’s foothold in the industry. We can find its reach in the following:

  • Fashion: Louis Vuitton, Givenchy, Fendi, Kenzo, Marc Jacobs, Emilio Pucci, Celine, and Stella McCartney
  • Watches and Jewelry: Bulgari,Tag Heuer, Zenith, and Chaumet
  • Wine and Spirits: Moët & Chandon, Hennessy, Veuve Clicquot Ponsardin, Dom Pérignon, Ruinart, and Krug

2. Building Synergies: Arnault’s acquisitions do not end there, he integrates them within LVMH. It uses synergies across divisions for shared resources, cross-brand collaborations, and leveraging brand prestige. 

3. Empowering Brand Identity: Arnault respects the individual heritage and identities of all the brands he acquires. He knows that each brand has a unique character that has its own specific audience. Thus, he maintains each brand’s creative autonomy and artistic direction to ensure authenticity and quality.

4. Innovation and Craftsmanship Focus: Arnault invests in research and development to make sure that each brand is innovative. He also greatly values traditional craftsmanship to maintain each brand’s highest quality standards.

5. Global Expansion: Arnault’s recognition of the emerging economies in Asia and its growing luxury market enabled him to aggressively expand LVMH’s presence through store openings, partnerships, and customized marketing campaigns.

6. Communication and Marketing: Arnault understands the power of storytelling and developing a strong brand image. He believes in using targeted marketing campaigns, celebrity endorsements, and hosting exclusive events to create a desire and exclusivity for LVMH brands.

7. Long-Term Vision: Arnault looks to the future with LVMH by always looking for new growth opportunities without compromising the company’s core values.

Bernard Arnault’s Net Worth

bernard arnault

With a net worth of $162 billion, according to the Bloomberg Billionaires Index, it would seem that Arnault has that Midas touch. He has this knack of turning everything he touches into gold. Struggling brands were revitalized into lucrative powerhouses. Brand names such as Dior, Dom Pérignon, and Givenchy rose in value and popularity thanks to this King’s guidance. 

Final Thoughts

With a stellar orchestration of ambition, strategic mastery, and speaking the exquisite language of luxury, Bernard Arnault is truly a King. He built his kingdom by spinning gold from the threads of fashion, champagne, and expert craftsmanship. His relentless innovation and respect for heritage have him etched his name in the luxury industry.

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