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Growth Hacking

How To Leverage Social Media As A Word Of Mouth Tool

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Thousands of small business owners still rely on the power of “word of mouth” or the idea that their satisfied customers will drive new potential customers to them through telling people they know. They have no interest in the new techniques of modern marketing, specifically social media, because they’ve always relied on word of mouth.

They’re making a huge mistake, because social media isn’t just a place where you can see your weird uncle rant about politics, or what your high school buddies are up to now. Social media is the modern word of mouth. In the past, if a customer loved your service they may tell 2-3 people max, but now all it takes is one Facebook post and they are telling everyone on their friends list. Considering the average user has 338 Facebook friends, just one recommendation can prove to be very valuable for any type of small business.

Leveraging social platforms for word of mouth begins with the same process as stirring up regular word of mouth referrals: with great service/product that gives customers a reason to talk about it. Everyday people don’t wish to be a sales person to their friends unless your product or service elicits one of two responses: Love or Hate. No one tells others about a product thats “meh” or a service that “got the job done”. They tell of the horror stories that came with the worst lawn care company ever or how the local coffee shop has the best espresso they’ve ever tasted. Understand word of mouth goes both ways, so if you regularly disappoint and receive tons of complaints don’t be surprised when people are talking, but not in a good way.

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Business

Top Cyber Week Software Deals for Digital Marketers 2019

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Just when you thought all the best deals were on Black Friday, we've just found some even sweeter deals for those who missed the rush this weekend. Welcome to Cyber Week, a week full of even more sales and discounts ONLINE.

Being a digital marketer is already a tough position. That's why there are so many management software and tools available to help your day to day job. Marketing tools can get expensive. Here are some of the best Cyber Monday software deals on marketing software you don't want to miss.

1. Awario

Social media monitoring doesn't have to be a hassle this year. With Awario you can stay on top of all your social media mentions, monitor your competition, explore new influencers, and engage with your audience all on one platform.

The deal: 50% off plan. No promo code needed.

GET THIS DEAL

2. Penji

Marketers should be doing marketing, not design. I've never enjoyed designing infographics, newsletters, and marketing materials. And thank goodness we found Penji. Penji is a graphic design service that lets me work with a vetted designer on as many design jobs as I want - for a flat monthly rate of $369/m.

Hiring someone for one-off projects usually runs anywhere from $300 - $1000 per assignment. We can usually squeeze in 8 - 10 design projects per month. At $369 for 8 - 10 projects - that's a steal. But if that deal isn't good enough they're having a Cyber Week Special.

The deal: 30% off every plan - EVERY MONTH! Use promo code CYBER30. Code is limited to the first 100 customers. Valid from now until 12/6/19.

GET THIS DEAL

3. ProofCred

If you're selling products or services online, you'll know how important conversion is. ProofCred helps websites convert more visitors into customers by utilizing social proof notifications such as conversion counter, visitor count, recent activities, coupons, and more.

The deal: 70% off all plans. No coupon code needed. Just go to the website. Deal expires 12/7/19.

GET THIS DEAL

4. Poptin

If Proofcred alone isn't enough to help convert more sales, then combine that deal with Poptin. Poptin is a digital software that can help your website's conversion by monitoring visitor's behavior and displaying the right messages at the right time instead of just one annoying popup that comes up every time asking for their email.

The deal: Get 30% off for 3 months with promo code POPTINBF19. Deal expires 12/5/19.

GET THIS DEAL

5. Senuto

SEO tracking and content marketing are usually on separate platforms. Not anymore, thanks to Senuto. Upgrade your SEO tracking and content marketing planning with Senuto.

The deal: Get 40% off annual plans with promo code BLACKDEAL19 (it's a Blackfriday deal that carries over into Cyber week). Keep in mind, it's for ANNUAL plan, not monthly. Deal expires 12/6/19.

GET THIS DEAL

6. Avaza

Running an agency or a team of digital talents can be difficult. Avaza makes it simpler by integrating all your favorite tools into one platform. With Avaza you get project management, time tracking, scheduling, quotes, invoices, and comprehensive reporting all under one roof.

The deal: Get 50% the first 3 months on ANY paid plans with promo code AVAZABLACK2019.

GET THIS DEAL

7. SEMRUSH

If you're a marketer who's dabbled in SEO, then you've already heard of SEMRush. It's one of the most comprehensive, robust, and accurate SEO tools on the market. Take your SEO marketing and managing to the next level with this special deal.

The deal: Get 40% off GURU plans and 2 articles. No coupon code needed. Deal expires 12/6/19.

GET THIS DEAL

8. Appy Pie

Have you always wanted to get an app developed but don't have the coding expertise to get the job done? Appy Pie lets you create your own app without any programming experience. You can create fully functioning ios/android cross-platform apps easily with an intuitive front-end user interface.

The deal: Get 70% off. No promo code needed. Deal expires 12/8/19.

GET THIS DEAL

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Growth Hacking

5 Tips To Effectively Sell Products Online

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The online marketplace is a great venue for all kinds of entrepreneurs. It’s open 24/7. Another good reason to sell products online is the global reach of the internet. Anybody can buy your product even if they’re on the other side of the planet. However, selling on the internet also has drawbacks. There are shady characters that are looking for ways to break into your website so steal information. There is also a lot of competition on the web. If you want to boost sales and make your brand well-known, consider these 5 tips when selling in cyberspace.



 

1. Highlight Your Advantage

One of the easiest ways to stand out and sell products online is to highlight your advantage over your competitors. Online shoppers want to know about your product right away without having to wade through tons of information. Give it to them immediately by telling them the benefits of using your product. What do they have to gain by choosing you?

 

2. Keywords

The world of internet searches is dominated by keywords. If you haven't received inquiries about your product it’s probably because you’re using the wrong keywords. Find out which words are being used by potential customers by using tools like Google AdWords Keyword Tool, Google Insights for Search, or WordTracker. For example, you are selling black shoes by Gregg, you can’t expect to appear on the first page of search results if you simply capitalize on "black shoes". Be more specific and use "black shoes by Gregg" as keywords to get better search results.

 

3. Let Them Try It Out

Tea bags started out as giveaways to customers to let them try a new batch of tea leaves. The idea stuck and years later we are still using teabags to make a cup of tea. Letting customers sample a product is easy when you have a physical store but it can be a challenge for online merchants. One way to entice people to try your product is to offer attractive discounts or to offer promos like buy one get one.

 

4. Image Is Everything

Make sure that you have good quality photos of the products you are selling online. Photos are worth a thousand words and they can help drive the point home. If you have poor quality pictures, guests and potential clients will think that you are not a professional and will go somewhere else. Before taking a picture of the product, make sure your lighting is good and you have a good quality camera to ensure that your images are clear. Make sure that you also have minimal background. If this is too much for you, consider hiring a professional photographer to take pictures.

 

5. The Right Platform

The right digital platform can make sharing easier when you sell products online. E-commerce platforms like Shopify and Etsy are good options. You can also build your own website in user-friendly platforms like SquareSpace. When choosing a platform make sure that it is easy to understand and manage orders. This will make it easier for you to continue making products or offering your services. Also make sure it is mobile-friendly so that you can also capture customers who prefer to use tablets or smartphones.

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Growth Hacking

Ways to Outline and Focus on Your Writing

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No matter how long you've been writing, getting started or finishing can be challenging. Professional writers still get writer's block or freeze up when looking at a blank page, despite their years of training. Even if you just want to write to express your feelings, it still takes discipline to put words on a page. If you want to become a more productive writer, here are some tips that help get the job done.



Writing Time

It is not really a surprise to find out that most writers write in the morning or at a time when their energy level is at their peak.  Writing time differs from writer to writer, but many of them dismissed the notion of setting aside a specific amount of time to write. Guardian columnist Oliver Burkeman for example said that he spends time writing a page and a half before launching into his work day. The words don't have to be about your project or book. It can be about anything. The idea here is to get your mental gears going. Think of it as a warm-up before a workout.

Detailed Outline

Creating a detailed outline sounds like something you did for your high school research paper, but it helps get ideas flowing. Journalist Shane Snow shares that he breaks down his writing into smaller pieces, whether it's a short article or a full novel. He says that writers get a psychological reward from tackling smaller pieces of a big project. Breaking down work also keeps you motivated to move forward.

Always Be Ready

Sometimes inspiration sparks out of the blue and words spurt out. When this happens, you have to be prepared. Sarah Wendell, author of a widely followed romance blog, says that "word labor", an experience she links to having children, can strike anywhere, and her mind suddenly bursts with words that need to be written. When this happens, she stops whatever it is she is doing and takes out her phone or a notepad and starts writing.

Social Media

The internet is widely used by authors and writers for research. It is a good tool to have around, but can be distracting, especially with social media. Process: The Writing Lives of Great Authors author Sarah Stodola shuts down social media completely by using a tool called Freedom.

The Right Place

Finding the right place to write is essential if you want to get your writing done. Shane Snow says that for his book Smartcuts, he got the bulk of his writing done in a corner table at a Starbucks. Author Joanna Penn also shares that she finds it easier to write in coffee shops compared to her apartment. Environment is critical when you want to write. Find a place where it is easy for you to concentrate so that you can write more.

Hopefully these writing "hacks" will get you in the mood to write. Getting started and finishing is an ongoing battle, but having plans to help you fight along the way can make the job a bit easier.

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