Business
Top 10 Real-World Examples of Successful Social Media Influencer Marketing
Social media influencer marketing has emerged as a popular and effective strategy for brands to connect with their target audience. Businesses partnering with influencers can reach a larger audience, build trust and credibility, and drive engagement and sales. Here is a list of the top ten real-world examples of successful social media influencer marketing campaigns you can learn from:
1. Häagen-Dazs: BOGO
Popular ice cream brand Häagen-Dazs launched a social media influencer marketing campaign one summer in New York City. The campaign aimed to drive traffic to select Duane Reade and Walgreens stores by utilizing buy one get one (BOGO) promotions and sampling events.
Local influencers were also leveraged to expand the brand’s reach to new audiences and create social media buzz around the promotion. The campaign generated 14.3 million impressions and 27,400 social engagements, which exceeded the brand’s goals for the campaign.
2. ABSOLUT: Planet Earth’s Favorite Vodka
Having won the Gold Winner for the Best Food and Drink Campaign at the 2020 Influencer Marketing Awards, Absolut’s Planet Earth’s Favorite Vodka campaign is a standout. Partnering with influencer agency Collectively, they gathered a diverse group of influencers who shared the brand’s values and mission to protect the planet and its people.
The influencers promoted sustainable living and environmental protection by sharing their love for the planet and ABSOLUT Vodka on social media and hosting events in their communities.
3. History Channel: Stay Curious
When History Channel launched its TikTok channel, it released a social media influencer campaign called Stay Curious. It featured seven diverse content creators, from foodie grandmas to Paralympians. The goal was to reach new followers from the younger generation and create engaging, informative, and entertaining content.
The Stay Curious campaign demonstrated how brands could effectively use social media platforms like TikTok to position themselves as relevant and engaging sources of information.
4. Dunkin’ Donuts: National Donut Day
To celebrate National Donut Day, Dunkin’ Donuts released its Snapchat campaign featuring visually enticing creative content. They made a special offer for the day and selected lifestyle creators in different cities to spread the content about the offer on Snapchat.
The company chose eight popular influencers to create and distribute teaser content before taking over the Dunkin’ Donuts Snapchat channel on National Donut Day. The influencers’ content drove their followers to Dunkin’ Donuts stores and encouraged them to take advantage of the special offer.
5. Google: Zach King
The partnership between Google and Zach King demonstrated the potential of influencer marketing for even the biggest brands. By working with an influencer like King, who has a substantial and engaged following, Google reached an even wider audience and promoted their products creatively and engagingly.
The video featuring King’s magic trick demonstrated the potential of the products in a fun and relatable way. The video’s success, with millions of views and likes, showcased the power of influencer marketing to create engaging and memorable content that resonates with viewers.
6. MTV: Pants Off
In April 2006, MTV’s Pants Off campaign was launched. It was a Snapchat sex ed show hosted by Laci Green, a renowned sex ed YouTuber. The show provided young people with accurate information and advice on sex and related topics, featuring influencers as guests and stunning graphics.
The social media influencer campaign was a success, with 13.9 million unique views and 439,000 shares, ultimately helping many young people better understand sexuality. The campaign featured relevant subject matter for the teenage audience, influencer guests, and stunning graphics.
7. Peugeot: Unboring the Future
To reach a younger audience, Peugeot turned to social media influencer marketing for its “Unboring the Future” campaign during the 2019 Brussels Motor Show. Peugeot’s main objective was to be the best premium mass constructor and be perceived as such.
As younger people are not considering buying cars yet, they are the easiest group to start with to change the brand’s perception. The Brussels Motor Show was the perfect platform for Peugeot to showcase its new e-Legend concept car, a fully electric coupe representing the brand’s innovative and never-boring DNA.
8. Dior: 67 Shades of Skin
Dior Forever, the new foundation product from Dior featuring 67 different shades, partnered with 67 influencers worldwide to promote their new line. The brand aimed to showcase the wide range of products available, making it an exceptional example of influencer marketing. In addition to partnering with influencers, Dior also utilized user-generated content by encouraging customers to share their experiences and pictures using the hashtag #diorforever.
The campaign results were impressive, with 2.66 million reached, 1.85 million impressions, 591,000 engagements, and 290 pieces of content created.
9. Subaru: #MeetAnOwner
Automobile manufacturer Subaru partnered with YouTube influencer Devin Graham to promote meetanowner.com. Graham’s #MeetAnOwner video showcased him and his friends driving their Subaru through rugged terrain, while the campaign featured profiles of Subaru owners and their stories on the site.
With over 1 million views, 21,000 likes, and almost a thousand comments, the campaign successfully demonstrated how influencer marketing could tell authentic stories and foster brand loyalty.
10. Levi’s: Buy Better, Wear Longer
Collaborating with diverse Gen Z activists and influencers, Levi’s “Buy Better, Wear Longer” campaign is worth noting. It featured top influencers, such as Jaden Smith, Marcus Rashford, Emma Chamberlain, and Xiye Bastida, to promote sustainability and environmental responsibility.
As studies indicate that younger generations are environmentally conscious and prefer sustainable products, the campaign’s emphasis on this issue is likely to resonate with its target audience and potentially increase sales to pre-pandemic levels.
Final Thoughts
Based on these companies’ success, it’s clear that social media influencer marketing is a powerful strategy that every business should try out. It’s an effective way for brands to connect with their audience and reach more people. With social media being such a big part of people’s lives, influencer marketing is an excellent way for brands to stay relevant and connect with their target audience amidst all the noise online.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. However, just like any other platform, it has its downsides. So, if you’re looking for No Limit Creatives alternatives, here is a list we made to help make the job easier for you.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest issues with No Limit Creatives are slow turnaround times and designs that lack brand cohesion. With Penji, you get consistent communication, consistent pricing, and over 120 design types without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social, and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help with easy version tracking, making team collaboration simple.
Why it Stands Out:
If you’re struggling to get changes made or keep things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- The interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos, then Content Beta works best for you. Unlike No Limit Creatives, which primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech-related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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