Business
10 Small Business Video Marketing Examples That Drive Sales
Small businesses and startups need all the help they can get to stand out from the crowd while driving sales. This is why video marketing is an excellent marketing strategy to use. Here are ten small business video marketing examples to help you start your own:
1. How-To Videos
This is the type of video that demonstrates how to use a product or service. They are incredibly effective for small businesses because they give customers a clear understanding of how a product works, how it can solve their problems, and how to get the most out of it.
Image Source: Smyths Toys Superstores
These videos are often step-by-step guides that are easy to follow, making them a valuable resource for customers looking to make informed purchase decisions. Some examples of compelling how-to videos include cooking tutorials for a kitchen appliance, makeup application guides for a beauty product, or assembling instructions for a piece of furniture.
2. Unboxing Videos
A popular type of video marketing, unboxing videos showcase the unpacking of a product. They provide viewers with an exciting and immersive experience, allowing them to see the product in action and get a sense of what it’s like to own it. Unboxing videos are especially effective for small businesses that sell physical products. These can help potential customers visualize what they’re buying and build anticipation for the product’s arrival.
Image Source: Calia Hair Care with Maddy Potter
A few examples of successful unboxing videos include those featuring influencers or celebrities and incorporating creative and engaging visuals to showcase the product’s features and benefits.
3. Explainer Videos
If you’re looking for a tool to communicate your unique value proposition engagingly and memorably, you need to create explainer videos. These videos provide a simple and concise explanation of a complex concept, product, or service. They typically use animated graphics, illustrations, or live-action footage, making them informative and entertaining.
Image Source: myhrtoolkit
Explainer videos introduce a new product, highlight a specific feature or benefit, or even explain a company’s overall mission and vision. Examples include those that incorporate humor, storytelling, or emotional appeals to engage the audience and leave a lasting impression.
4. Case Study Videos
Highlighting a customer’s success story with your product or service is an excellent idea for your video marketing efforts. These are known as case study videos and are powerful tools for small businesses and startups. They provide social proof and demonstrate how their offerings have helped customers solve problems and achieve goals.
Image Source: Duda with Moovs
Case study videos typically feature interviews with the customer, footage of the product in action, and data or metrics that illustrate the results achieved. These can include real-world examples of how a product has helped a business increase revenue, reduce costs, or improve customer satisfaction.
5. Interview Videos
Another effective way to use videos for marketing small businesses is through interview videos. This usually features a conversation between a business representative and an expert or thought leader in their industry. They are effective as they provide valuable insights, opinions, and advice from industry insiders to their target audience.
Image Source: Remedial Action Plan
Interview videos can position your business as a thought leader, showcase its expertise, and provide unique perspectives on relevant topics. Some examples include those that feature influencers or experts in the business’s niche and those that address current trends or topics of interest to the target audience.
6. Review Videos
Help potential customers know about your brand by telling the experience of others. Review videos are a type of video marketing that provide an honest and unbiased opinion of a product or service. You can create these or have independent reviewers do them for you. They typically provide an overview of your product’s features, benefits, and any pros and cons.
Image Source: Five Guys with Daym Drops
Review videos can include those featuring influencers or customers with a large following or a trusted reputation in the business’s niche, as well as those that provide a detailed and thorough analysis of the product’s performance.
7. About Us Videos
This small business video marketing type provides an overview of a business’s history, values, and mission. About Us videos help small businesses build a personal connection with their audience by humanizing the brand and telling its story. They typically feature interviews with the business owner or employees, footage of the company’s facilities or products, and a message communicating the brand’s core values and beliefs.
Image Source: Yale Appliance
A few examples of successful about us videos include those that feature compelling storytelling, unique visual elements, and emotional appeals to engage the audience and leave a lasting impression.
8. Email Marketing Videos
Make the most of your email marketing strategies by incorporating videos in them. These effectively engage subscribers and drive conversions as they provide a more dynamic way to communicate. Email marketing videos can be used for various purposes, such as promoting a new product or service, providing a special offer or discount, or delivering valuable content to the audience.
Image Source: Driehaus Museum
Examples include short and to the point, incorporating eye-catching visuals, and providing a clear call-to-action to encourage the viewer to take action.
9. UGC (User-Generated Content) Videos
An inexpensive yet effective small business video marketing example is UGC or user-generated content videos. As its name suggests, these are videos created by the customers or fans of a brand. They are effective as they provide a genuine and authentic way to showcase how customers use and enjoy their products or services.
Image Source: Dolan Auto Group
Customers can create UGC videos through social media platforms like Instagram and TikTok, and the business shares and promotes them. These can be videos that feature creative and unique use cases of the product or service and highlight customer testimonials or success stories.
10. Social Media Videos
Last but not least, social media videos. These are the type of video marketing designed to be shared and promoted on various social media platforms, such as Facebook, Instagram, Twitter, and TikTok. These give small businesses a chance to reach a wider audience and engage with their customers and prospects more personally.
Image Source: PillowtalkDerm
Social media videos can take various forms, such as how-to videos, product demos, customer testimonials, and behind-the-scenes footage. Examples include those that are short and attention-grabbing, incorporate subtitles or captions for accessibility, and feature a clear call-to-action to encourage engagement and drive traffic to the business’s website.
Final Thoughts
Small business video marketing can be a powerful tool to increase brand visibility and audience engagement, ultimately driving more conversions and sales. Through them, you can build trust and loyalty and establish your identity, all while standing out from your competition.
Graphic design subscription services like No Limit Creatives are popular among small businesses to get quick and quality designs. If you’re looking for No Limit Creatives alternatives, there is a chance that you found No Limit Creatives is not a good fit for your graphic needs. This is understandable! Perhaps the designs weren’t up to par, the turnaround was too slow or the customer support just wasn’t there.
The good news is that there are alternatives to design services that communicate better, are more flexible, and provide designs that feel more like your own brand. Therefore, here’s a list of the best alternatives to No Limit Creatives.
Penji — Best Overall Alternative
If you’re looking for a reliable graphic service from start to finish, Penji is a great alternative. Penji significantly improves upon the things that No Limit Creatives lacks in comparison — turnaround time, user dashboard experience, and offers a consistent designer who helps your brand over time.
Why it Stands Out:
The biggest problems with No Limit Creatives are slow turnaround and the designs lack brand cohesion. With Penji, you get consistent communication, consistent pricing and over 120 different types of designs without all the hassle.
Pros:
- Quick turnaround time (24-48 hours)
- A designer learns your style
- Easy user dashboard
- Consistent monthly pricing with no hidden fees
- 120+ types of designs (ads, branding, web, social and more)
Cons:
- No communication through chatting with the designers
- No video/animation capability
GraphicsZoo — Best for Revision and Version Tracking
GraphicsZoo is a good alternative if you want more say in your revisions and need brand consistency across the board. GraphicsZoo can help version track easily, making team collaboration simple.
Why it Stands Out:
If you’re struggling getting changes made or keeping things on brand, GraphicsZoo gives you the tools necessary to do so.
Pros:
- Tracks versions and revisions in detail
- Team collaboration made easy
- Dedicated Design Team
Cons:
- Turnaround may vary depending on order
- Interface could be more modern
Content Beta — Best for SaaS and Tech Brands
If you’re a software or tech company that needs more modern design visual offerings like product explainer videos, UI design mockups, and onboarding videos then Content Beta works best for you. Unlike No Limit Creatives who primarily focuses on graphics, Content Beta specializes in design and video.
Why it Stands Out:
If you’re working on product videos, app UI, or anything tech related, this is the choice for specialized help.
Pros:
- UI/UX combined services
- Great for explainer videos of products
- Video/design in one package
Cons:
- Non-ideal for basic branding or print materials
- Could be costly for smaller teams
SmartSites — Best for Marketing + Design Services
SmartSites is a marketing agency first and foremost. They provide SEO/PPC/web services along with graphic design so if you’re looking for heavy assistance in creative strategies as well as marketing brands and messaging, SmartSites is a suitable match.
Why it Stands Out:
If you want design solutions with tangible marketing results, then SmartSites provides you the growth potential to back it up.
Pros:
- Agency full-service: design/se0/PPC/web solutions
- Good for branding long haul
- A lot of strategic thinking help
Cons:
- Not unlimited graphic designs subscription program
- Should avoid if you only need design work
TLDR: Penji is the best graphic design service for startups because you get unlimited designs, 24-48 hour turnarounds, and flexible pricing that won’t drain your budget. Unlike premium agencies or inconsistent freelancers, Penji scales with your startup.
The best graphic design service for startups is Penji. For $499/month, get unlimited design requests delivered in 24-48 hours with a dedicated team that understands startup urgency. No contracts, no per-project fees, just reliable design support.
Startups burn through design work fast. One week, you need social posts. Next week, you’re updating your pitch deck. Then suddenly, you need a one-pager for investors. Freelancers cost too much per project, and full-time designers? Not in the budget yet. Here’s the graphic design service for startups that comes in, giving you unlimited work for predictable monthly costs.
Top Design Services Startups Actually Use
1. Penji
When you’re hunting for the best graphic design service for startups, you need speed, variety, and affordability all at once. Penji nails all three. Their design as a service platform gives you unlimited designs for $499/month with 24-48 hour turnarounds.
Why Penji works so well for startups:
They handle everything. Logos, pitch decks, social campaigns, you name it. No per-project charges. Your monthly rate stays flat whether you submit two requests or twenty.
Your dedicated team at Penji learns your brand fast. They remember your preferences for future projects instead of treating every request like the first time.
The creative support scales from simple graphics to complete brand guides. You don’t get forced into higher pricing tiers when your needs grow.
No contracts. You can pause when cash is tight and restart when you’re ready. Perfect for unpredictable startup budgets.
Startups choose Penji when they need graphic design services that match their pace without the agency price tag.
2. Superside
Superside brings agency-quality work through a subscription model. They’re great if you’ve raised significant funding and need premium creative for major campaigns. But plans start around $3,000-$5,000 monthly. Too steep for most early-stage startups.
3. Kimp
Kimp offers subscription design with multiple tiers starting around $500/month. They’re decent for basic needs. The catch? Turnaround times can stretch to 48-72 hours, and their design variety feels more limited than what Penji offers.
Conclusion
The best graphic design service for startups matches your speed and budget without compromise. Penji’s graphic design services handle everything from quick social posts to complex branding work. All for one flat monthly rate that makes financial planning actually possible.
Get Design Support That Moves at Startup Speed
Try Penji today and see why thousands of startups trust them for unlimited design work. Get your first project delivered in 48 hours.
Frequently Asked Questions
Why is Penji better than hiring a freelancer?
Freelancers charge per project and often have slow turnarounds. Penji gives you unlimited designs for one flat monthly rate with 24-48 hour delivery. No chasing invoices or waiting for availability.
How much does Penji cost compared to other services?
Penji starts at $499/month for unlimited designs. Superside costs $3,000-$5,000 monthly. Quality freelancers charge $100-$200 per project, which adds up fast when you’re launching.
Can I get revisions with Penji?
Yes. Unlimited revisions are included in your monthly subscription. Keep requesting changes until the design is exactly what you need.
Graphic design is a huge part of managing an ecommerce business. It attracts prospects and website visitors, builds a strong brand identity, and establishes authority and credibility. If you want your brand to possess all these, you need to explore these five best graphic design services for e-commerce businesses:
Penji
A leading name in the graphic design subscription landscape, Penji offers unlimited graphic design and revisions for a flat monthly rate. This allows ecommerce businesses to get all the landing pages, ad creatives, product packaging, and other visuals they need without breaking the bank. Penji also offers a quick turnaround time of 24 to 48 hours, making it ideal for multiple product launches or regular email campaigns.
Flocksy
Boasting a team of designers, writers, and video editors, Flocky is an excellent option for ecommerce businesses looking for a reliable design partner. Like Penji, it delivers within 24 to 48 hours with fixed-rate pricing plans. Also included in the plans are unlimited revisions, so you can get the exact designs you need.
ManyPixels
Another graphic design subscription platform that’s built for ecommerce businesses, ManyPixels lets you send as many design requests as you can in a month. Its higher-tier plans match you with a dedicated designer to provide consistent visual assets for your online store.
Duck.Design
Whether your business is on Amazon, Shopify, or DTC (direct-to-consumer), Duck.Design is an excellent graphic design service for ecommerce businesses. It also offers unlimited graphic design services for flat monthly rates. Like ManyPixels and Penji, it delivers in 1 to 2 business days.
DotYeti
A rising start in the unlimited graphic design landscape, DotYeti is well-suited for ecommerce businesses looking for quality, fast, and affordable designs. You can send requests for infographics, packaging design, landing page designs, ad creatives, and many more.
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