Business
What is Video Marketing and How it can Benefit your Brand
Digital marketers and advertisers in recent years have almost limitless channels to reach their audiences. Video marketing has become essential for businesses to connect with their audiences and drive engagement. That said, it’s worth reviewing the basics by answering the question, “What is video marketing?” In this article, we will also explore the benefits of video marketing and how it can be used to achieve business goals.
What is Video Marketing?
It’s been said countless times that an image is worth a thousand words. As for a video, multiply that by another thousand. Video marketing is a powerful tool that effectively engages your audience in your marketing campaigns.
Video marketing is a way to tell people about your brand, product, or service. It increases engagement on your digital and social channels and educates your audience. Besides, the tool allows you to reach them with a new medium.
Why is Video Marketing Important?
Video marketing began gaining popularity in 2005. But, things took off after Google acquired YouTube in 2006. The website boasted seven different ad formats by the end of 2009. The rise of smartphone technology also contributed to the increase in video marketing statistics. Digital technology makes it more convenient to watch videos on mobile phones.
Recent studies show that video continues to benefit the majority of businesses. Wyzowl reports that 91% of companies will use video as a marketing tool in 2023. The data is at an all-time high since they started tracking the indicator in 2016.
Video marketing is a great catalyst. It enables small-to-medium-sized businesses to compete against larger organizations effectively. The right video marketing campaign can level the playing field because a good, eye-catching, memorable video is compelling regardless of the size of the business that released it.
What are the Benefits of Video Marketing?
With access to faster networks, businesses are using more and more videos to engage with their customers. Many companies use videos to help create engagement with their audiences. Below are the benefits of video marketing and why you should use videos in your social media campaigns.
- Increases Engagement: Video is a highly engaging medium that captures viewers’ attention more effectively than other forms of content. It allows businesses to tell their story compellingly and interactively, leading to greater engagement and brand recognition.
- Boosts SEO: Videos can improve search engine rankings and drive website traffic. By embedding videos on their websites and sharing them on social media platforms, businesses can improve their search engine optimization (SEO) and increase their online visibility.
- Builds Trust: Videos are a great way to build trust with potential customers. They can showcase a brand’s personality, highlight its values, and demonstrate their expertise in a particular industry or field. By establishing this trust, businesses can increase the likelihood of converting viewers into customers.
- Provides Measurable Results: Video marketing provides measurable results that can be tracked and analyzed. By monitoring the number of views, shares, and engagement rates, businesses can evaluate the effectiveness of their video content and make data-driven decisions.
- Appeals to Mobile Audiences: With the rise of mobile devices, video has become a preferred medium for consumers on the go. Videos can be easily consumed on mobile devices and are a great way to reach audiences using smartphones and tablets.
Most Popular Types of Videos
Now that you’ve got the answer to the “what is video marketing,” check out the ten types of videos below. An effective video marketing campaign incorporates more than one of them.
- Demo videos show how your product works, including unboxing or conducting a software walk-through. Here’s an example from Native Union promoting their Night Cable.
- Animation videos employ engaging imagery to convey otherwise complicated concepts.
- Augmented reality (AR) videos superimpose a digital layer to what the user is viewing and is excellent for showing how something would look if the company’s product were inserted into the picture.
- Brand videos build awareness of your company’s brand, mission, products, and services.
- An event video is perfect for a company running an event such as a fundraiser, conference, or discussion. Create a highlight reel!
- Explainer videos help the audience understand why they need your services and products. So often, these videos follow a standard formula of presenting a story where a buyer has a problem, and the solution lies with the company’s products or services.
- How-to or instructional videos teach your audience how to do something new but also help viewers gain an understanding and appreciation of your business. Videos like these offer a compelling way to learn how to do something online while showing the audience exactly how to do it, just like how Tasty made this step-by-step guide on cooking pasta.
- Interviewing experts, Not a fluff piece but an in-depth interview with an expert or thought leader in your industry.
- Livestream videos are an eye-catching, dramatic way to get the viewer’s attention, often using a behind-the-scenes format, interviews, and demonstrations.
- Personalized message videos: Nothing drives engagement more than making the customer feel special, and customized videos provide a means for the business to reach out to a customer to answer a question or make a recommendation.
- Testimonials/Case Studies get your customers involved in the campaign. Word of mouth is one of the most effective means of advertising, so having satisfied customers tell their stories on video is a surefire winner.
Final Thoughts
Now that you have the answers to the question “what is video marketing,” video-making resources, the next challenge is that video marketing is more strategic. So, if you plan to engage in video marketing, you must create content your target audience wants to see. It should be something that people will watch and share with others. It would help if you made an effective video marketing strategy that delivers results.
TLDR: For scalable, high-volume, high-quality design without hiring hassles, Penji is your best bet. For deeply strategic, narrative branding work, go traditional with Contrast & Co, BB Agency, or ProDesigns.
Did you know design is responsible for 94% of first impressions? That means your design is the welcome mat for your soon-to-be customers.
Are you a startup or agency based in Space City looking to launch your design into the stratosphere? You need a design partner who can match your pace.
1. Penji
Welcome to the future of design. Penji combines the top 2% of design talent and AI tools for on-demand, monthly subscription, unlimited graphic design, illustration, and UI/UX work.
Get a whole team at your fingertips. Get drafts in 24-48 hours without having to hire a team or deal with inconsistent freelance pricing. From a quick social media graphic to a full web mockup, Penji keeps your project on track at all times.
Pros:
- Unlimited Requests: Submit as many projects as you want.
- Fast Turnaround: Drafts in 24-48 hours.
- Cost-Effective: Flat monthly fee, no hidden charges.
- Expert Designers: Access to top global talent.
Cons:
- Not Strategy-Focused: Best for execution, not long-term brand strategy.
2. Contrast & Co
If you’re looking for the traditional agency model with a little storytelling flair, Contrast & Co is the way to go. Although they’re based in Annapolis, they are experienced with many Houston clients and are known for building brands based on “radical differentiation.” They don’t just design; they tell stories.
Pros:
- Strategic Depth: Excellent for complex rebranding and brand positioning.
- High-End creative: Known for award-winning, narrative-driven visuals.
Cons:
- Cost: Their premium strategic approach often comes with a higher price tag ($10,000+ minimums).
- Timeline: Traditional agency models typically have longer turnaround times than on-demand services.
3. BB Agency
BB Agency works with SaaS and tech companies. They build businesses through thorough B2B branding and digital product design. If you are in the B2B tech space, their portfolio speaks for itself—clean, modern work which places UX at its core.
Pros:
- Tech Focus: Deep expertise in SaaS and B2B sectors.
- Holistic Approach: They handle everything from branding to development.
Cons:
- Niche: Their specific focus on tech might not be the right fit for consumer lifestyle brands.
- Budget: Project costs often range between $50,000 and $200,000.
4. ProDesigns
For businesses needing specific, project-based graphic design services, ProDesigns offers a solid middle ground. They focus heavily on logos, corporate design, and packaging. So if you need something created without a subscription or heavy retainer price, they’re great for local one-off projects.
Pros:
- Project-Based: Good for one-off needs like a logo or brochure.
- Affordable: generally more accessible pricing for small businesses compared to large agencies.
Cons:
- Limited Scalability: Managing high-volume, ongoing design needs can become costly on a per-project basis.
- Slower Feedback Loops: Revisions may take longer compared to a subscription model.
FAQs
How much does a graphic design agency cost in Houston?
Agencies in Houston typically charge $100–$175 per hour. Project costs range from $1,000 for small tasks to over $50,000 for full branding. Services like Penji offer a flat monthly rate, often much lower than a single agency project.
What is “design as a service”?
Design as a service offers a subscription model with a flat monthly fee for as much design work as you need for that monthly fee. Instead of paying per hour or project as normal with an agency, this is a way to ensure predictable budgeting and consistency with your design team.
Credit for cover image: Photo by Mikael Blomkvist on pexels
In today’s world, digital advertising is the most effective and efficient way to reach potential customers. Facebook advertising, in particular, has become a crucial tool for marketers to promote their brands, engage with their target audience, and generate a high return on investment (ROI). To stand out from the crowd, it’s crucial to implement the most effective actions. For this year, here are our recommendations for the top 10 Facebook ads strategy ideas you need to try:
1. Create Relevant Content
Topping our list is creating relevant content as one of the most effective Facebook ads and marketing strategy. Content tailored to your audience’s interests and needs increases engagement and builds brand awareness. This approach has been effective for years and will continue because it focuses on building a relationship between you and your audience.
Moreover, with the rise of ad-blocking software and decreasing attention spans, creating relevant content is more critical than ever. Creating informative, engaging, and valuable content for the audience ensures businesses that their ads are seen and welcomed by the audience.
2. Create Short-Form Video Ads (Reels & Stories)
Over the past few years, we’ve seen the shift to vertical, sound-on, mobile-first consumption across Facebook and Instagram. That said, it’s best to adapt your Facebook ads to align with this shift, using Reels ads, Stories ads, and vertical in-feed videos.
To make a high-performing short video ad, include a hook in the first three seconds and use captions for sound-off viewers. It’s also a good idea to create native-looking content and have a clear CTA.
3. Personalize Your Facebook Ads
Creating personalized ads on Facebook is an effective strategy because they’re more targeted and relevant to your audience. Businesses can use data from user behavior and interests to provide content that resonates with their audience, leading to higher engagement and conversions.
Plus, personalized ads can help you build trust and brand loyalty by showing you understand and care about your audience’s needs and preferences. This approach helps establish a stronger connection with the audience, leading to increased advocacy and customer loyalty.
You can also explore Advantage+ automated creative, which now personalizes ads using AI.
4. Use Facebook Custom Audiences
Facebook Custom Audiences are essential in a effective Facebook ads strategy in 2026. However, there have been changes in the way they’re used and optimized. Today, Meta’s AI now does much of the heavy lifting.
With Advantage+ targeting, users can start with broad audience signals and allow Meta’s system to automatically expand reach based on real-time performance data.
5. Join the Facebook Video Ad Bandwagon
According to statistics, Facebook videos have 8 billion daily views. This is an excellent Facebook ads strategy idea as they are more engaging than static ads, capturing the audience’s attention and creating an emotional connection. Facebook’s autoplay feature ensures that the video will be seen, making it an effective way to increase brand awareness and drive sales.
Facebook recommends keeping video ads short and adding captions, as these ads increase view time by an average of 12%, making it a more effective strategy.
6. Consider Creating Facebook Custom Landing Pages
Another highly recommended Facebook ads strategy idea is to create a custom landing page. This means having a specific page for people to visit when they click on your ad instead of just using your website. Using a custom landing page makes it easier for people to take the action you want, like signing up for your email list.
It also ensures they don’t get confused or distracted by other information on your website. So, if you want more people to take action on your ad, a custom landing page is the way to go!
7. Always Think High-Quality
Having a broad reach of audiences, Facebook is also rife with advertisers, making differentiation a challenge. To work around this, you must always strive to create high-quality ads. Invest in producing the finest Facebook ads you can, as these will make your business look more professional and trustworthy. This, in turn, can increase engagement and conversions.
They also make your brand look better overall, leading to better brand recognition and customer loyalty. Ultimately, investing in high-quality ads can pay off with better results and a higher return on investment (ROI) for your Facebook advertising efforts.
8. Familiarize Yourself with Lookalike Audiences
Knowing about Facebook Lookalike Audiences is essential for creating effective Facebook ad strategies because it allows you to reach a larger yet similar audience to your existing customers. With Lookalike Audiences, Facebook will use its data to find people similar to your current customers based on their interests, behavior, and demographics.
This allows you to create more targeted and relevant ads for a group of people who are more likely to be interested in your products or services, leading to higher conversion rates and better return on ad spend.
9. Be a Facebook Remarketing Expert
Learning about the ins and outs of Facebook remarketing is crucial because it allows you to target people who have already shown an interest in your brand, reminding them of your business and increase conversions.
With Facebook’s remarketing tools, you can track potential customers’ behavior and customize your ad strategy accordingly, reaching those most likely to convert. By mastering Facebook remarketing, you can boost your advertising efforts and maximize your return on investment.
10. Hold Contests and Giveaways
Contests and giveaways on Facebook have always been a great way to increase brand awareness, engagement, and lead generation. It encourages people to interact with your brand and share your content. They can also create a sense of urgency and excitement, driving more conversions and sales while providing valuable customer data and insights.
Holding contests and giveaways can help your business achieve short-term and long-term marketing goals. You can also explore shoppable events, live commerce promotions, and lead ad optimizations to enrich your campaigns.
Final Thoughts
To maximize your ROI in 2026, try implementing the top 10 Facebook ad strategies outlined in this guide. Standing out from the competition, engaging your target audience, and continuously improving your results, Facebook advertising can be a powerful tool for growing your business. It’s also a great idea to exp[lore Meta’s AI, which now helps automate creative, targeting, and placements.
Famous for its vibrant food scene, booming tech hub, and live music, Austin, Texas, also holds some of the best design agencies in the nation. For the coming year, you might want to work with the following agencies to boost your business:
Penji
Known for its unlimited graphic design services, Penji tops this list of the best agencies in Austin. Its key services include branding visuals, infographics, social media graphics, custom illustrations, UI and UX design, and more. You can send requests for more than 120 design categories, all for a flat monthly rate. And the best part is its unlimited revisions feature, allowing you to get the exact designs you need without paying extra.
Pushstart Creative
A multidisciplinary design agency, Pushstart Creative specializes in product and industrial design, user experience, research, and strategy. It has worked across various industries, most notably consumer and commercial IoT, consumer electronics, sports, and health and fitness.
Frank & Victor
Reflecting Austin’s creative spirit, Frank & Victor helps businesses resonate more deeply with their audiences. It promises to create branding and identity systems, strategic logo designs, UI/UX designs, and more, with premium quality designs and attention to detail.
Big Gorilla
With a focus on branding and identity design, web design and development, and marketing strategy, Big Gorilla is a highly recommended creative design agency for businesses in Austin. It also offers photography, video, art direction, packaging design, and a wide range of marketing and communications services.
Fahrenheit Marketing
Founded in 2008, Fahrenheit Marketing is a full-service agency that offers both creative design and marketing strategy. Proudly based in Austin, Texas, it offers web development, UX/UI design, SEO, PPC, and ecommerce services. In addition to these, they sell products from Offline Order Importer, HubSpot, Klaviyo, SharpSpring, and many others.
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