Business
10 Creative Ways To Help You in Creating a Marketing Video
One of the most effective tools businesses of all sizes use to attract and engage their audience is video marketing. Statistics tell us that 89% of marketers say video gives them a good ROI. However, creating a marketing video is no walk in the park for many. Here are ten creative ways that will help you take your video marketing to the next level:
1. Connect with Your Audience Through Storytelling
Understanding your target audience is paramount in any business. To achieve this, you need to connect with them on a deeper level, and you can do this through compelling storytelling. People are wired to respond to stories, and when you tell a compelling story in your video, you’re tapping into your audience’s emotions and making them feel something.
Image Source: McDonald’s UK
When you engage your audience’s emotions, you’re creating a memorable and impactful marketing video that stands out. Viewers will connect with your story. They are more likely to remember your message and take action, whether making a purchase, sharing your video, or signing up for your newsletter.
2. Show, Don’t Tell
Instead of telling your audience your message, show them. This is an essential strategy in video marketing because it emphasizes the importance of using visuals to convey your message. In a marketing video, you want to engage your audience and keep them interested, and one of the best ways to do this is through visual storytelling.
Image Source: Shopify
Showing your product or service in action or using creative visual metaphors can communicate your message more effectively. This is more engaging and memorable than simply telling your audience about it. This strategy can help you create a more impactful and effective marketing video that captures your viewer’s attention and drives your message home.
3. Use Humor
Using humor when creating a marketing video is a powerful way to engage your audience and send a memorable message. When done well, humor can help you connect with viewers on a human level and make them feel good about your brand. Humor can also help you stand out from competitors and make your marketing video more shareable.
Image Source: Doritos
Ensure that the humor you use is appropriate for your brand and audience. You don’t want to offend or alienate anyone with it, so it’s essential to know your audience and understand what kind of humor will resonate with them. Also, ensure that your humor doesn’t detract from your message or make your brand seem unprofessional.
4. Keep it Short and Sweet
Keeping your marketing video short and sweet is essential to its success. In today’s fast-paced digital world, people have short attention spans and are easily distracted. If your video is too long or drags on, you risk losing your audience’s attention and your message’s impact.
Image Source: Budweiser
Make sure that your marketing video is short and to the point. This ensures that your audience stays engaged and focused on your message. Ideally, your video should be no longer than 30 seconds to 1 minute, and you should focus on conveying your key message concisely and creatively.
5. Use the Magic of Animation
Whether you’re looking to entertain, educate, or persuade your audience, animation can help you achieve your goals in a visually stunning and creative way. Creating a marketing video using animation can help create a unique experience for your audience.
Image Source: Semrush
With animation, you can create characters, worlds, and scenarios that are impossible or impractical to film in real life, which opens up endless possibilities for creativity. It can also be an effective way to simplify complex concepts or products, making them easier for your audience to understand and remember.
6. Showcase Your Product or Service
An excellent way to build brand awareness while driving sales is through a video that showcases your products or service. Doing so gives your audience a visual demonstration of your product or service in action. You can help them understand its unique features and benefits and how it can solve their pain points or meet their needs.
Image Source: Training Mask
Do note that it’s essential to focus on the most compelling features and benefits and to use creative visuals and storytelling to highlight its unique value proposition. You want to create a marketing video that is both informative and engaging, and that showcases your brand in the best possible light.
7. Set the Mood with Music
Music is a powerful tool for setting the mood when creating your marketing videos. Whether you want to develop a sense of excitement, suspense, or relaxation, the right music can help you achieve your desired effect.
Image Source: Reebok
By carefully selecting music that matches the tone and message of your video, you can create an emotional connection with your audience and help them engage with your brand on a deeper level. Additionally, music can help you establish a consistent brand identity across all of your marketing videos, making your brand more memorable and recognizable.
8. Build Trust with Testimonials
Any business would want its customers to trust them. That’s why using testimonials in your video marketing strategies is effective, as they increase credibility and convert potential customers into loyal ones. Featuring satisfied customers can demonstrate that your business has a track record of delivering on its promises and providing value to customers.
Image Source: Dropbox
This helps overcome any skepticism or hesitation people may have about your brand. This also provides social proof that can help sway their purchasing decision. Take note that it’s vital to choose customers who are genuinely satisfied with your brand and can give specific examples of how it has helped them.
9. Leverage User-Generated Content
Using UGC in your marketing video is a powerful way to humanize your brand, build a sense of community, and create a more engaging and memorable experience for your audience. This is any content your customers make, such as photos, videos, or reviews, and can be a valuable source of authentic content showcasing your brand in action.
Image Source: National Geographic
User-generated content can demonstrate the real-world applications and benefits of your brand. It also shows that you provide a platform for your customers to share their experiences and opinions. Ensure you get permission from the creator and incentivize by offering rewards, discounts, or social recognition.
10. Include a Call to Action
Creating a marketing video means there is something you want the audience to do for you. It can be making a purchase, sharing on social media, or giving you their email addresses, you must add a call to action. Without a CTA, your viewers may enjoy your video, but they may not know what to do next or how to take the next step toward becoming a customer.
Image Source: HelloFresh UK
A CTA in your video can guide your audience to your desired outcome and increase the chances of converting them into loyal customers.
Final Thoughts
Creating a marketing video can be a powerful way to reach and engage with your audience, build trust and credibility, and ultimately drive more sales and revenue for your business. With the right approach and execution, it can be a valuable tool for any business looking to connect with its audience and drive growth in today’s digital age.
What was once old is new again: mid century modern is back in style. From architecture to furniture, the postwar look is in, and the hype extends all the way to office chairs.
Do you need a mid century modern office chair in your life? If so, there’s plenty to choose from. Your office chair should be tailored to your style, whether you like luxury, utility, or something in between.
That’s why we’ve put together our 10 favorite places to find your ideal mid century modern office chair.
What is mid century modern design?
After World War II, spirits were high in the US, and new technology was taking the country by storm. Mid century modern refers to the design concepts that came about during this time.
As opposed to the frilly, ornate designs of classical furnishings, mid century modern designs are angular, material, and functional. Wood is a common design element, especially teak. Mid century modern furniture may also have materials like glass, vinyl, and metal. Designs are simple and geometric, with bold accent colors to make them pop.
The mid century modern aesthetic never really went away, but it’s made a noted comeback in recent years. Some have chalked it up to Boomer and Gen X nostalgia, others point to mid-century-set shows like Mad Men and The Marvelous Mrs. Maisel.
Why should I buy a mid century modern office chair?
Mid century modern is the perfect fusion of style and utility. If you want to cultivate an office space that commands respect without being ostentatious, mid century modern is the style for you.
When it comes to office chairs, an MCM one is often made with sturdy wood and vinyl. They combine the ergonomics of a modern office chair with old-fashioned grace.
If you’re concerned with utility and utility only, a more bog-standard office chair may suit you. But a mid century modern office chair is great for someone who wants to wow colleagues with a mature, thoughtful business space.
Where can I get a mid century modern office chair?
1) Wayfair
When it comes to furniture, Wayfair offers the best of both worlds. Their goods, including their mid century modern office chairs, are stylish and affordable. You can get a sturdy task chair for less than $100 or a more distinguished seat for less than $350.
MCM office chair examples: Dovray ($126), Bradford ($139), Lithonia ($133)
2) France & Son
Wayfair’s chairs are affordable, but France & Son is the perfect option for luxury shoppers. Their mid century modern office chairs are robust and sleekly designed. If you dress to impress and enjoy the finer things in life, these are the chairs for you.
MCM office chair example: Brooks ($695)
3) Houzz
Started as a community for people to share home decor tips, Houzz has become a great ecommerce platform for finding stylish furniture. They’re more known for home decor than desk chairs, but they have plenty of great, affordable finds if you know where to look.
MCM office chair examples: Arvilla ($173), Rathburn ($259)
4) Laura Davidson
The Laura Davidson collection offers a fairly limited selection of classic office furniture. Still, there’s a reason they’re trusted by big-wigs like Apple, Disney, and Salesforce. Their chairs are sturdy and beautifully designed, reimagining classic Eames and Knoll designs.
MCM office chair examples: Rockefeller ($275), SOHO II Soft Pad ($450)
5) Icons of Manhattan
Icons of Manhattan has a simple philosophy: do one thing, and do it right. Their office chairs are handcrafted from premium materials and tailored to a mid-century modern style. If you want that Mad Men energy in your office (hopefully with a lot less angst), these are the chairs for you.
MCM office chair example: Ribbed Medium ($219)
6) Amazon
Yes, the internet’s premier shopping destination has a robust collection of mid century modern office chairs. Like with most products, their selection of seats is vast and can be hit or miss. Still, they’ve got stunning chairs available for any style, whether you care about comfort, class, or ergonomics.
MCM office chair examples: IDS Home Modern ($219), Art Leon MCM Swivel ($139)
7) AllModern
AllModern’s collection of desk chairs and other furniture truly embodies the mid century modern spirit. Their work is tight, angular, and functional above all. They’re part of the Wayfair family and they traffic in a number of modern styles, but their sleek chairs are perfect for any mid century modern space.
MCM office chair examples: Frederick ($229), Kealey ($349)
8) Overstock
Overstock is known as a one-stop shop for quality home goods at sub-wholesale prices. If you want a spiffy mid century modern office chair that won’t break the bank, they’re the first place to look. While they’re somewhat less reliable than the more upscale platforms on this list, their selection is massive.
MCM office chair example: Joseph Modern ($163)
9) Walmart
Hayneedle’s selection of mid-century modern office chairs falls somewhere between the minimal Laura Davidson and the endless Amazon catalog. Their array of mid-century designs is affordable and versatile, with chairs that match almost any style. While they may be part of the Walmart family, these chairs are anything but second-rate.
MCM office chair example: Waleaf ($97)
10) Target
Why splurge when you can save? As usual, Target is a hidden gem, offering a sturdy selection of mid century modern office chairs for some of the cheapest prices out there. Many of the chairs they offer are from the same designers as these other stores—Christopher Knight, LumiSource, Armen Living, etc.—at reduced prices.
MCM office chair example: Lombardi ($136)
A quality payroll service is one of the most invaluable tools any entrepreneur can have. Whether you’re a small business owner or an HR manager, paying your employees on time is crucial. This makes choosing a service even more weighty, after all, it is a heavy administrative burden. The good thing is, you can outsource this duty to an online payroll processor.
According to statistics, 49% of workers begin a new job search after just two paycheck errors, and with 65% of workers living paycheck to paycheck, it’s more important than ever to ensure an efficient, effective payroll process.
These services can save you precious time and mitigate potential issues. To make it easy for you to choose, we listed the best online payroll services for 2025.
Top 5 Online Payroll Services
Gusto
Gusto is a great option for both new and experienced payroll administrators, boasting an incredibly clean user interface and a first-rate payroll setup. Gusto lets you manage your employee’s time off (vacation and sick pay), company health insurance, and worker’s comp. Gusto offers excellent mobile access, too. This allows employees to manage aspects of their Gusto profiles, view payday insights, and access Gusto Wallet financial tools.
Gusto offers four tiers of membership, the most affordable of which is the Contractor’s Only plan, which offers unlimited U.S.-based and global contractor payments, supporting more than 100 countries, plus 1099 creation and filing at a rate of $6 per person per month with no base price.
The other three are Simple, Plus, and Premium. Here’s a deeper look into each plan:
Simple
Price:
$40/mo + $6/mo per person
Plan details:
- Full-service single-state payroll including W-2s and 1099s
- Employee profiles and self-service
- Basic hiring and onboarding tools
- Gusto-brokered health insurance administration
- Employee financial benefits
- Payroll and time-off reports
- Custom admin permissions
- Integrations for accounting, time tracking, expense management, and more
Plus
Price:
$80/mo + $12/mo per person
Plan details:
(All Simple plan features +)
- Full-service multi-state payroll including W-2s and 1099s
- Next-day direct deposit
- Advanced hiring and onboarding tools
- PTO management and policies
- Time tracking and project tracking
- Workforce costing and custom reports
- Team management tools
- Full support
Premium
Price:
Bespoke pricing, reach out for a personalized quote
Plan details:
(All Plus plan features +)
- HR Resource Center
- Compliance alerts
- Access to certified HR experts
- Full-service payroll migration and account setup
- Health insurance broker integration
- R&D tax credit discount
- Waived fees and exclusive pricing
- Performance reviews
- Employee surveys and insights
- Dedicated support
QuickBooks Online Payroll
Founded in 1983, Intuit is a California-based financial software company. Since its inception, Intuit has developed into one of the best-known providers of accounting software. Their online payroll service, QuickBooks, includes the essential features you need to run payroll.
QuickBooks offers three tiers of membership. The least expensive membership covers basic accounting features, such as invoices. For more features, check out the Essentials and Plus memberships. Each plan’s features are as follows:
QuickBooks Simple Start (2025)
- Price: $38/month for 1 user
- Best for: Freelancers and small teams with basic payroll needs
Features:
- Automated bookkeeping
- 5 free ACH bank transfers/mo for bills
QuickBooks Essentials (2025)
- Price: $75/month for 3 users
- Best for: Small businesses needing deeper financial tracking
Features:
- Includes all Simple Start features, plus:
- Recurring invoices
QuickBooks Plus (2025)
- Price: $115/month for 5 users
- Best for: Growing businesses with HR and compliance needs
Features:
- Includes all Essentials features, plus:
- AI-powered profit & loss insights
- Anomaly detection and resolution
- Budgeting
QuickBooks Advanced (2025)
- Price: $275/month for 25 users
- Best for: Established businesses with HR and compliance needs
Features:
- Includes all Plus features, plus:
- Custom user management and permissions
- Custom report builder
- Data sync with Excel
- Revenue recognition
- Forecasting
OnPay
OnPay is a cloud-based full-service payroll processing system capable of running payroll according to a preset schedule, automatically disbursing wages, and calculating and withholding taxes.
OnPay can sync up with several other software your team is already using, making it easy to integrate the service into your team’s system. Another benefit of OnPays model is the simple, transparent pricing structure. No tiers; just one base rate.
Pricing:
$49/mo + $6/mo per employee
SurePayroll
SurePayroll’s award-winning service supports W-2 employees and 1099 contractors. Additionally, it handles 401(k) deductions and manages flexible spending accounts (FSA) and health savings accounts (HSA).
SurePayroll also offers a mobile app— available on both Apple and Android devices.
SurePayroll offers live support through its United States-based support team through chat, email, or phone.
Small Business Payroll
- Price: No Tax Filing: $20/month + $4 per employee, Full Service: $29/month + $7 per employee
- Best for: Small businesses and startups
Features:
- We file and deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports and pay stubs are available online 24/7
- Supports W-2 employees and 1099 contractors
Nanny & Household Payroll
- Price: Full-Service Household, $39/month, includes 1 employee, $10 per additional employee
Best for: Homeowners
Features:
- Signature-ready Schedule H
- We file & deposit your federal and state taxes!
- Run payroll in 3 simple steps
- Schedule payroll to run automatically
- Unlimited payroll runs and free 2-day direct deposit
- Reports & paystubs available online 24/7
- Supports W-2 employees & 1099 contractors
Be sure to choose a payroll service that works for your business, and provides you with the peace of mind that comes with a reliable bookkeeping system. Your employees will thank you.
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