Business
The Competitive World of Advertising: Online vs Traditional
Published
5 years agoon

Advertising has evolved into various forms since the first-ever ad back in 1941. Fast-forward to 2021, the world of advertising has become more cutthroat than ever. Did you know that an average person encounters at least 6,000 to 10,000 advertisements a day? To make sure their ads leave a memorable impact on people, marketers prioritize a more personal approach. Here’s a comparison of traditional advertising statistics vs. online advertising statistics.
The Shift For 2021 Advertising
In this competitive age of advertising, it’s a race to see who makes the most conversions. Indeed, successful advertisements are measured in numbers. However, due to our ongoing battle with COVID-19, most people lean towards a “work from home” setting. This type of environment also applies to business owners as the majority jumps into the world of eCommerce.
Last year, due to our socially isolated lifestyle, industry leaders turned many physical experiences digital. Thanks to our advanced technology, the transition only took us a while. Eventually, we have online meetings, trade shows, concerts, digital seminars, and industry conferences. On the other hand, marketers widely embraced the shift to digital advertising.
Back in 2020, digital experiences were only intended as a temporary fix. However, it’s 2021, and the digital marketing trend is here to stay. Due to many people spending more time indoors, marketers and organizers saw a high level of engagement for digital advertising.
Here are four digital advertising trends to rule 2021:
- Moving images
- The year for micro-influencers
- Sentiment analysis by AI Platforms to target users
- Interactive content and advertising
Advertising Budget
In 2020, the pandemic has shaken our comfort zones and left us struggling to cope with the new normal. Due to this, some businesses benefited while some had their losses. Seeing the struggles of some businesses to stay afloat, everyone expected a decline in allocated funds such as marketing budgets. However, everyone expected wrong.
It turns out, the percentage for advertising costs surged to the highest level according to WebStrategies. Usually, the marketing spending percentage plays between 6.5% to 10%. In February 2020, when we’re still living our pre-COVID lives, the expected growth was 8.6%. Skipping to June 2020, the bars rose to a stunning 11.4 percent.
Now we’re months into 2021, and ad spending continues to grow in percentage. The continuous growth in expenditure is expected as the competition grows more fierce this year.
Online Advertising Statistics:


- Online ad spending worldwide in 2021 will reach $389 billion compared to last year’s total of $332 billion (eMarketer). The overall online ad spending is expected to grow in the following years as our technologies continue to evolve.
- On average, the cost per action for paid searches is $49, while display ads cost $75 (WordStream).
- An increase of 2.4% growth for digital ads is expected for 2021. However, the overall digital ad spending in 2021 will bounce back to 17% according to experts(eMarketer).
- In 2020, the overall Facebook ad spent in the US exceeded $31 billion.
- Mobile display advertising ad cost reached $61 billion last 2020.
Traditional Advertising Statistics:

- Traditional ads spending sets a total of $379 billion in 2020 (eMarketer).
- This 2021, traditional advertising will be 38% of the total advertising budget (TechCrunch).
- In 2021, global TV advertising will amount to $389.29 billion in total (eMarketer).
- This 2021, TV advertising costs are expected to reach $67.50 billion in the US (eMarketer).
- By 2022, experts believe that TV advertising costs will grow steadily to $75 billion (MarketingCharts).
- Meanwhile, print services’ global ad spending is expected to reach 2207.6 million individuals this 2021 (SmallBizTrends).
- In 2021, marketers are expected to spend $44,173 million on global printing advertising (SmallBizTrends).
- By 2027, global outdoor advertising like a billboard is estimated to reach $53.5 billion (Report Linker).
Advertising Mediums
Online Advertising Statistics
Social Media
- In 2021, marketers are expected to spend over $50 billion on social media advertising (eMarketer).
- At least 73% of small businesses use social media advertising (Small Business Trends).
- 92% of seasoned marketers use Facebook as the primary platform for advertising (Invesp).
- As the king of social media platforms, Facebook contributes to a whopping 80.4% referral to eCommerce websites (eMarketer).
Digital Ads
- Globally, the experts foresee the display ad spend to hit $117 billion (Zenith).
- In 2021, internet display ads will be 21.3% of the total ad spend globally (Zenith).
- Internet users tend to look at original content and native ads at the same time (Sharethrough).
- Compared to standard display ads, native ads generate 52% more views (Sharethrough).
- An 18% lift in purchase intent is expected for native ads rather than banner ads (Sharethrough).
Google Ads
- Google has around 36.3% shares for digital Ad spending than other sites (eMarketer).
- At least 63% of internet users are likely to click on Google Ads (Clutch).
- The majority of internet users, at least 90%, see Google Ads (Google).
Video
- As the most popular video-sharing platform, Youtube has more than 2 billion active users monthly (SmallBizTrends).
- In 2021, an average person is expected to spend 1.6 hours per day watching online video content (Zenith).
- Worldwide online video consumers spend at least 8 hours watching content per week (Limelight Network).
Traditional Advertising Statistics
- A majority open 80% to 90% direct mail—meanwhile, 20% to 30% open ad emails (Small Business Trends).
- Adopting direct mail marketing is more effective than email marketing to target millennials (Small Business Trends).
- Magazine and Newspaper ads are the top two print advertising pillars in the industry.
Billboard
- Most of the time, at least 71% of people notice billboard ads. (Arbitron).
- After seeing billboard ads, 5 in 10 adults search online to research more about the product or service (Nielsen).
- 38% of people visited a Facebook page or approached the business via Facebook after seeing a billboard ad (Nielsen).
Conclusion
At the end of our online advertising statistics vs. traditional advertising statistics article, which type of advertising seems favorable to you? In the end, online advertising is the king for 2021. Let’s admit that the digital world is rapidly growing and evolving.
It’s one of the many reasons why marketers prioritize digital advertising. Besides, investing in online advertising gives way to a broader set of audiences and allows a brand to reach worldwide. However, utilizing both traditional and online ads is still the most effective way to reach customers.
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Business
What’s the Best Graphic Design Service for Fast Turnaround
Published
5 days agoon
December 3, 2025By
Kelli Hugh
TL;DR: Penji offers the fastest professional design turnarounds at 24-48 hours with unlimited revisions. Small business owners get agency quality without agency prices or timelines, keeping marketing moving fast.
The best graphic design service for fast turnaround is Penji, completing projects in 24-48 hours through an unlimited subscription model. Small businesses get dedicated designers, unlimited revisions, and consistent quality for $499+ monthly, much faster than traditional agencies or freelance platforms like Upwork.
What’s the Best Graphic Design Service for Fast Turnaround?
Your to-do list doesn’t shrink just because your designer is slow. Between running operations, managing staff, and actually making sales, waiting weeks for marketing materials creates problems you don’t have time to solve.
Penji delivers professional design work in 24-48 hours through an unlimited subscription model. You get dedicated designers, unlimited revisions, and predictable monthly costs starting at $499. No chasing freelancers, no agency red tape, just reliable design when you need it.
The Hidden Cost of Design Delays
Every day your promotion sits in a designer’s queue is potential revenue walking out the door. That seasonal sale you planned? The event driving traffic to your store? The website refresh that’s been “almost done” for months? Delays add up.
Most small business owners try one of three approaches: hire a local agency (expensive and slow), find freelancers on Upwork (inconsistent quality and availability), or use cheap services like Fiverr (you get what you pay for). None solve the real problem of getting quality work done quickly.
Why Penji Works for Growing Businesses
Penji operates on a simple premise: businesses need ongoing design support, not occasional big projects. Their platform lets you submit unlimited requests that get completed one at a time, with most initial concepts delivered within 24-48 hours.
The subscription model changes the economics completely. Instead of budgeting project by project and wondering if you can afford that next piece of marketing collateral, you pay one flat monthly rate. Submit as much work as you need without invoice anxiety.
Your dedicated design team learns your business over time. They understand your brand guidelines, know what your customers respond to, and remember your preferences. That familiarity makes every project after the first one faster because you’re not re-explaining your vision.
They handle everything: logos and branding, website design, social media graphics, print materials, email templates, presentations. Whatever your marketing needs, it’s covered under one subscription.
At $499 monthly for the basic plan, it costs less than hiring a part-time designer but gives you access to an entire creative team. For businesses that need design regularly but can’t justify a full-time hire, the math makes sense.
Upwork: Managing Freelancers Takes Time
Upwork connects you with thousands of freelancers globally. The selection looks great until you realize you’re now running a hiring process for every project. Reviewing portfolios, reading reviews, interviewing candidates, negotiating rates… it all takes time you don’t have.
Even after finding someone good, availability becomes your next problem. Quality freelancers stay busy, which means your urgent project competes with everyone else’s deadlines. You might wait days or weeks depending on their schedule.
Then there’s the management work. You’re handling contracts, milestone payments, file transfers, and communication across different time zones. Penji takes care of all that so you can focus on running your business.
Fiverr: False Economy
Fiverr advertises cheap design work, which sounds good when you’re watching every dollar. The reality disappoints more often than not. Decent designers charge $100+ per project and take 3-5 days minimum. Want revisions? That costs extra. Need something more than basic? Quality rarely matches the low prices.
When you add up revision fees and rush charges, Fiverr projects often cost as much as a month of Penji while delivering worse results. Paying a bit more upfront for reliable quality actually saves money by avoiding do-overs.
Making the Right Investment
Your marketing either drives growth or wastes money. Reliable, fast design support keeps your marketing running smoothly instead of stopping every time you need creative work.
Penji’s unlimited approach gives you the creative capacity of an in-house team at a fraction of the cost. Submit work when inspiration strikes, get results within 48 hours, keep your marketing calendar on track.
Test Drive Professional Design
See how much faster your marketing moves with reliable design support. Try Penji and stop letting design delays hold your business back.
Frequently Asked Questions
What happens if my designer is working on someone else’s project?
Your dedicated team manages their workload to keep the 24-48 hour turnaround. They’re assigned to you specifically, not juggling hundreds of other clients.
Can I pause my subscription during slow months?
Check with Penji about their current pause policies. Many businesses find they use it more than expected once they have it.
How do revisions work if I need them fast too?
Revisions follow the same 24-48 hour turnaround. Submit clear feedback and you’ll get updated versions within that timeframe.
Business
What’s the Best Graphic Design Service for Brochures & Flyers?
Published
5 days agoon
December 3, 2025
TLDR: For speed and affordabilities Penji is the best scalable design service that matches agency-quality results. Alternative niche options can be Kimp, LogoCent, and Design Spinners.
Did you know that 79% of consumers respond to direct mail while only 45% of consumers respond to emails? In a digital world, physical brochures and flyers reign supreme. But such creations take a learned talent. When you need the Best Graphic Design Service for Brochures & Flyers, you need someone who can keep up with your marketing team.
Below is a comparative guide to the best in the Design as a service industry.
Penji

Need some stunning brochures and flyers to create a beautiful vision? Penji is the artistic mind for you. Thousands of marketers and agencies trust Penji’s platform for unlimited print designs for a monthly flat fee.
Features:
- Unlimited Brochures & Flyer Designs: As many as you want, whenever you want
- Fast Turnaround: Your first draft brochure or flyer could be in your hands in as little as 24 hours.
- Vetted Print Designers: The top 2% of talent across the globe are there to help you with your print requirements.
- AI Platform: An AI can connect you with the most fitting designer for your campaign.
Benefits:
There’s no need to hire an agency and pay agency fees. Get creative without concern over results as Penji can scale for whatever you need, whether you need only one flyer for an event or an entire collection of marketing brochures.
Kimp

For an unlimited graphic design service that fosters beautiful print opportunities, Kimp is the ultimate all in one experience. Their subscription service is perfectly suited for entrepreneurs and small businesses, making it easy to fold into a budget.
Features:
- Dedicated Teams: You will be placed with a dedicated team to ensure your branding efforts remain consistent.
- Video and Graphics: In addition to Kimp for prints, Kimp has a Kimp option for video for motion graphic needs along with branding efforts.
- Source Files: You own all source files acquired through the process.
Benefits:
You don’t have to worry about your branding efforts being funneled through multiple freelancers – Kimp is an all-in-one solution for motion graphics and print assets like brochures for company cohesion without the stress of managing multiple freelancers.
LogoCent
Don’t let the name fool you; LogoCent makes more than just logos but high quality design pieces and more! If you’re looking for a pay-per-project option without monthly commitment, LogoCent is great for sporadic projects.
Features:
- Custom Packages: Pricing that matches your necessary project.
- Brand Identity: Logos and flyers that maintain cohesion between designs.
- Communication: You’ll have a project manager and taskmaster on hand for full assistance.
Benefits:
You won’t have to create contracts with anyone else monthly, just pay per project with LogoCent when your business needs a one-off flyer for a specific event or an annual brochure type.
Design Spinners

Design Spinners operates like a fancy ad agency without the price; they’re like a middleman between the personal touch of freelance sites and the upper scale of fancy agencies, and they specialize in brochures, flyers, and marketing pieces.
Features:
- Specialty Offers: Pitch decks, trade show materials and more!
- Pricing Levels: Basic flyer features to agency features at premium pricing levels are available.
- Strategy Focused Design: Those creating your materials will approach your project through a strategic lens to help whatever material is created find success.
Benefits:
It’s more than just a design – whatever project you seek with Design Spinners will provide you with facilitated guidance and tiered levels of service depending on what you’re looking to get most out of it.
Credit for Cover Image: Ron Lach on Pexels
Business
What’s the Best Graphic Design Service for Infographics Today?
Published
5 days agoon
December 2, 2025
Infographics are an effective tool for explaining complex ideas and making them easier to understand. Thus, many businesses use them in their content marketing efforts. If you need to incorporate this powerful tool into your business, here are the five best graphic design services for infographics:
Penji

For fast, high-quality infographics, Penji is your best bet. It offers unlimited graphic design services for fixed monthly fees. This allows you to get as many infographics, logos, social media graphics, web design, and custom illustrations as you need in a month. Unlimited revisions are also included, assuring you of the exact designs you want and need.
Visme

Now, for high-converting, engaging, and branded infographics, there’s Visme. It offers an AI-powered interactive platform where you can craft your own infographics from over 1,000 professionally designed templates. Its drag-and-drop tools let you publish your designs in minutes.
Kimp

Another unlimited graphic design platform, Kimp, can create infographics for your business for a flat fee. Its dedicated team of designers will learn your brand and style, allowing them to craft infographics and other designs that will align with your brand identity.
Canva

If you have an artistic eye, you will enjoy crafting your own infographics with Canva. It is a free platform where you can create infographics and many other design types using its templates. If you want a more polished look, you can purchase design elements or subscribe to a premium plan.
Flocksy

With the latest in design tools and an AI-powered platform, Flocksy is another graphic design service for infographics. It takes pride in delivering consistent, high-quality creative outputs aside from infographics. It offers a wide range of services, including video editing, web design, custom illustration, and even copywriting. Its simple, flat-rate pricing makes it a cost-effective design solution.
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