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These Copywriting Statistics Will Help You Increase Conversions

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The art of copywriting is another skillset every writer wants to master. If you’re writing for a brand, copywriting can arguably increase sales. That’s because excellent copy seeks to achieve a particular goal. Whether it’s conversion, app download, email sign-up, or website traffic, copywriting should be in every marketer’s arsenal. If you don’t believe how effective copywriting is, read until the end for some copywriting statistics to persuade you.

But first, let’s define exactly what copywriting is. 

Some people interchangeably use content writing and copywriting. However, both are different. Those compelling headlines on ads, landing pages, and print materials belong under copywriting. Did you know that 80 percent of readers never read past the headline? This is what makes copywriting different. It aims to influence action. It aims to sell, download, or click. On the other hand, content writing aims to educate and foster customer relationships. 

If you’re not an expert on both, it makes sense to hire someone who is. Did you know that 74 percent of online users are meticulous about spelling and grammatical structures? Any spelling or grammatical error can turn off prospects before you get your message across. That’s why 64 percent of B2B advertisers hire third-party copywriting services. Copywriting also revolves around succinctness. On top of that, there are other vital factors you must consider when writing a copy that sells.

5 Elements of Copywriting

Copywriting should be short and straightforward. It shouldn’t beat around the bush. However, it must make the readers feel like they’re missing out if they don’t take action. To achieve that, consider these five factors: 

1. Know your audience

Doing market research to know your audience more is crucial in copywriting. You can do this in many ways, like surveys, A/B testing, or polls. HubSpot says 17 percent of marketers A/B test their landing pages to increase sales. 

Knowing your audience’s age, gender, education, culture, language, and more helps you craft better copy. This also allows you to align with your audience’s vision, principles and resolve their pain points. 

2. Focus on benefits

Jot down all your product features, then discover what benefits you can offer to your audience. For instance, if your brand has excellent customer support, showcase that in your ads. Did you know that 86 percent of buyers are persuaded by excellent customer service? 

A personalized experience makes consumers feel more special. In fact, 49 percent of impulse buyers admit that they bought a product due to a personalized experience.

3. Create compelling headlines

No matter how visually appealing your ads are, your headlines still play a significant part in getting prospects to read your offers. And if you can’t make them read your offer, then you’ll never drive them to the call to action in the end. On average, eight out of 10 people read the headlines. Unfortunately, only two out of 10 will read the entire copy. 

Also, a website’s traffic may vary up to 500 percent based on the headlines alone. To create compelling headlines, here are some tips:

  • Write the headline in seven words or less
  • Keep it simple
  • Let it summarize what the offer is about
  • Feature numbers
  • Make typography appealing
  • Headlines should answer one of the 5 Ws

4. Include a call to action

You can’t expect your copy to convert a lead without a call to action. Every landing page, online ad, or email should include a call to action to make readers take the next action. However, make your call to action captivating. HubSpot says personalized calls to action increase your chance of getting a conversion by 202 percent

Here are some copywriting statistics and tips on calls to action:

  • Make your CTA button stand out with a contrasting color. DSIM says there was a 45 percent boost by making the calls to action look like buttons. 
  • Reduce clutter around your call to action to avoid distracting the reader. Open Mile increased their conversions by 232 percent by doing this. 
  • Keep your calls to action clear. DSIM says 47 percent of brands included a clear CTA on their websites that took readers less than three seconds to see.
  • Keep your calls to action to a minimum. The same copywriting statistics from DSIM said that emails with one CTA increased sales by 1,617 percent and clicks by 371 percent.
  • Integrate a call to action to your social media pages. Studies show that including a call to action on your Facebook page can increase your click-through rate by up to 285 percent. 

5. Complement with visuals

Visuals are crucial to your advertising strategies. Indeed, a compelling copy can undeniably cut the mustard, as what these copywriting statistics show. However, visuals can convey better messaging for readers. It also gives your advertisements creative storytelling that can lure users in. 

A Venngage study shows that 22 percent of marketers state that design and relevant data were the most significant challenges they faced. Also, 12 percent stated that gearing the content and design to create visually appealing ads is another big challenge. And this is why marketers should entrust the graphic design task to experts like Penji

Here are some copywriting statistics on graphic design:

  • 40 percent said infographics are vital to explain complex offers
  • 24 percent said videos and presentations are excellent to complement the copy
  • 40 percent said illustrations are great for storytelling
  • 34 percent of marketers claim custom graphics are better
  • 40 percent of marketers state that they sometimes use stock photos 

Conclusion

When writing copy, write with the users in mind. Tell them your product features and benefits, and show how the benefits will ease their pain points. Then show them how nice it would be if they experience these first-hand. Additionally, instill a feeling of FOMO in all your offers. According to OptinMonster, seven out of 10 millennials experience FOMO or the fear of missing out. 

Also, 56 percent of people have a fear of missing out on news and events. If you instill a sense of urgency in your advertisements, especially on social media, you’ll get users to act. 

These copywriting statistics should be enough to make you create the most compelling copy on all channels. If you want to outsource your copywriting needs, check out Content Fuel

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The 8 Sexiest SaaS Companies of 2022 (So Far…)

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Did someone say, Sexy as a Service? No? Too bad. Because here at Owners’ Magazine, we think SaaS are some of the sexiest services out there right now. The deeper society dives into the online world, the hotter SaaS gets. You can think of SaaS as a new kind of infrastructure, like roads and power, but on the internet. 

Companies that are developing their own SaaS technology are building our future one digital brick at a time. To celebrate some of these companies, here is our list of the 8 Sexiest SaaS Companies of 2022. 

So far… 😉

ProtonVPN

Nothing is sexier than quality VPN. This VPN service was founded in 2016 by the Swiss company Proton Technologies (the company behind ProtonMail). They tout a heightened focus on security, a free, no-ad version of their VPN, and a much faster speed as differentiators. In a September 2019 TechRadar review:

ProtonVPN’s network is small, and we had some performance issues during testing. Still, speeds are generally better than average, the apps are well-designed and we have to applaud any genuine VPN which offers a free, unlimited bandwidth plan.” 

ProtonVPN currently has 1,529 servers in 61 countries. They are available for Windows, MacOS, Android, and iOS. 

Linktree

You know what’s not sexy? Not having all of your social media links in one place. Thanks to Linktree, that’s no longer an annoyance. This freemium social media reference landing page was inspired by that very annoyance. It was reportedly created in six hours and had 3,000 users overnight. 

In 2019, Linktree was included on CNBC’s ‘Upstart 100’ list of “brightest, most intriguing, young startups promising to become the great companies of tomorrow.” 

Printify

You ever have a sexy tshirt idea but don’t know where you can get it printed? Worry no more. Printify, founded in 2015, is a freemium printing platform for artists, entrepreneurs, and more who need to produce their designs on any material – apparel, wall art, home decor, accessories, tshirts, even tablecloths. 

Tablecloths? That’s ridiculous. Sign me up. 

Tripactions

Sexy as it is, traveling is a real pain in the ass, no? Tripactions is a software-based solution to those ever-so-troublesome travel management issues. It’s a cloud-based, one-stop-shop for business travel that allows companies to book hotels, flights, and accommodations with zero hassle. 

Book trips, file receipts, modify reservations, track travel itineraries, chat with travel support agents, and reconcile expenses. Only thing that’s missing is a selfie for the haters. 

Shapr3D

The feeling of designing the perfect design is one of the sexiest feelings out there. Shapr3D is a modeling app for iPad Pro that’s way hotter than the competition. It’s a free app – all modeling tools are included within the app itself. It’s perfect for engineers, industrial designers, jewelry makers, 3D hobbyists, architects, and doodlers regardless of their experience in design. 

The Computer-aided design (CAD) industry is expected to blow up in the next few years. So, might want to hop on the Shapr3D train. 

Lokalise

If you want your work team to be at their sexiest, you might want to get ahold of Lokalise. This cloud-based localization and translation management system was designed primarily “for tech-driven teams managing iOS, Android apps, web, games, IoT or digital content, and software in general.

Lokalise is recognized for its “web-based collaborative editor, cross-platform projects and localization options, and plugins.” This hot little app streamlines the translation and localization process and collaboration among developers, designers, translators, and project managers.

Hopin

Zoom may be overdoing it, but Hopin is making video teleconferencing sexy again. Hopin has hosted over 80K events, working with organizers like United Nations, NATO, and Unilever. 

There are customizable rooms and user experiences. That means that hosts can create a number of creative programming. You can hop from room to room like one would at a live exposition. 

Not only that, but hosts will have access to a full suite of analytics to understand which events worked and which did not. 

Recorded Future

You can’t get much sexier than some serious security, right? Recorded Future is an intelligence platform designed to provide active recommendations around security. They specialize in the collection, processing, analysis, and dissemination of threat intelligence. 

By using their special patented machine learning and natural language processing methods to continuously collect and organize data from open web, dark web, and technical sources. These are the security kids you want on your side. 

What do you think are the sexiest SaaS companies of 2022? Is there anyone we didn’t include that you think you should have? Comment below and tell who you think should be included in our list of the Sexiest SaaS Companies of 2022.

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Helix-Tower: Amazon’s New Virginia’ HQ2′

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skyline

Here’s the other Amazon forest! The multinational online shopping firm will build a helix-shaped tower dubbed Amazon Virginia HQ2. The proposed infrastructure is complete with tree-lined “mountain” visitors can visit during the weekends. Arlington officials recently approved the construction of the tall building. 

According to a Daily Mail report, Amazon’s second headquarters in Virginia will sit in the middle of the company’s new $2.5-billion campus just across the River Potomac from Washington DC.  

The Arlington County Board unanimously approved the construction of the 350-foot-tall building. The NBBJ designed the building. NBBJ is an American global architecture, planning, and design firm with offices worldwide. 

Amazon Virginia HQ2 Will Dominate the Region’s Skyline

amazon helix

There’s a law that prohibits skyscrapers within the District of Columbia. The Height of Buildings Act of 1910 was approved by the 61st United States Congress on June 1, 1910, to limit the heights of buildings in DC. It generally bans building heights along residential streets to 90 feet and along commercial corridors to the width of the street’s right-of-way or avenue on which a building fronts, or a maximum of 130 feet, whichever is shorter.

The Amazon building will be one of the tallest structures in neighboring Arlington County. The Helix will dominate the region’s skyline from some vantage points like no building other than the Washington Monument. The structure generally features a spiral hike around its exterior, lined with trees, allowing visitors to follow an encircling outdoor ramp around the edge of the building to its summit. 

The proposed building was first launched by Amazon in February 2021 and is one of many large offices that the web giant on the site will construct.

It will be completed by 2025 and will welcome around 25,000 workers. Once fully operational, the campus will also include a separate park, a community high school, and multiple shops. 

Amazon has claimed that the Helix will have its artist in residence and meeting space for the staff. 

The online shopping leader’s global headquarters is in Washington, with Virginia now set to become its second-most-important US base. 

It spent years searching for a possible second headquarters, with multiple cities setting out its stall across the US.

Some even confirmed recommending amendments to local laws to simplify Amazon to settle and start doing business in the area. They did so, hoping that its presence would beef up their economies. 

Why New York City?

Amazon ultimately announced it had chosen New York City as its site in late 2018. It said it was planning to open a vast new base on Long Island City in Queens, just across the East River from Midtown Manhattan.That sparked fury from the cities that had lost out, who were angry that a metropolis already replete with jobs had landed yet another multinational firm.

Many New Yorkers were also angry and feared Amazon’s presence would further gentrify a notorious city for its astronomical cost of living.

There were also fears from progressive lawmakers – including US Representative Alexandria Ocasio-Cortez – that the new Amazon Virginia HQ2 would price out poorer locals.

On Valentine’s Day 2019, the firm announced it had withdrawn its bid for its New York headquarters and was instead concentrating on building its Arlington site, which was announced alongside the Long Island City deal.

Following the release of The Helix’s design, people on the internet poke fun at its unusual structure, suggesting it resembles everything from soft-serve ice cream to a poop emoji to a Christmas tree and a cartoon turd.

NBBJ previously designed giant orb-shaped greenhouses for Amazon’s US headquarters in Seattle.

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New CEO Suspends Starbucks Share Buyback Program

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starbucks coffee logo and store

Starbucks announced big plans to lavish its shareholders with new rewards. The company announced it was reinstating the Starbucks share buyback program, promoting a $20 billion commitment in the next few years.

“While Starbucks’ growth this year will not be linear, we are certain our strategy helps a profit-positive company today. And in the long run, it would create value for all stakeholders, partners, customers, and our shareholders,” said Chief Financial Officer Rachel Ruggeri.

However, that plan was thrown out of the window when Howard Schultz assumed office as interim CEO on Monday, taking the company’s reins for the third time.

Why Did CEO Howard Schultz Suspend The Starbucks Share Buyback Program?

Howard Schultz is suspending Starbucks’ share buyback program, announcing on the first day of his third term as the US coffee chain’s CEO. It means redirecting the capital to its stores and staff. The decision is a response to the growing unionization movement in Starbucks. Also, it could be attributed to the rising wage and commodity costs, potential threats due to its suspension of operations in Russia, and COVID- related lockdowns in China.

“This decision will help us invest more in our employees and our stores. It is the only way to create long-term value for all stakeholders,” Schultz said.

howard schultz

What happened? Share buybacks are under political observation after reaching an all-time high of $882 billion among S&P 500 companies in 2021. Giving cash to investors generally boosts share prices by reducing the number available. Still, critics say that money would be better spent on workers and other investments that can broaden the economy.

Last week, US President Joe Biden proposed new rules to curb the practice. However, a Starbucks spokesperson stated that the decision was not about the political climate. The decision to suspend Starbucks’ share buyback program was solely a company’s plan. 

The other significant factor, then, is workers. Since December 2021, several Starbucks stores have unionized despite the company’s plans. Schultz has tried to discourage workers from organizing unions, citing the importance of a “direct and shared relationship” with workers.

But at the height of the pandemic, employees who are fed up with long hours and health risks have more power than they used to. Job openings in the United States reached 11.3 million in February as companies struggled to hire and retain workers.

Last Friday, Amazon warehouse workers in Staten Island, New York City, voted to create the first US union in the tech giant’s 27-year history.

In suspending the Starbucks share buyback program, Schultz hoped to set a different tone for his term. This would not be a company playing by Wall Street’s rules but by Main Street. Shareholders would not be the company’s primary stakeholders. Instead, Starbucks would work to make life better for its workers.

The statement was an apparent response to a growing unionization effort underway at almost 200 Starbucks stores around the country. It is part of an effort that has diminished its reputation as an employee-friendly company.

In this situation, generous share buybacks may be more challenging for management to defend, and boards like Starbucks may decide that money should go to staff instead. After all, stockholders had it pretty good during the pandemic.

Shares of Starbucks fell almost 3% in premarket trading on Monday. While they have dropped 22% so far this year, they gained 33% across 2020 and 2021. 

“If Starbucks can afford to spend $20 billion on stock buybacks and dividends, it can afford a unionized workforce,” Schultz said.

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